TopReach Maximize reach across our highest-visibility placements, in a single day Key Benefits
The power using Advertisers TopReach saw a… of automation meets your catalog
Reach every eligible TikTok User in a single day
Turn ad spend into high-impact impressions TopReach optimizes for unique audiences, giving you the most cost efficient path to audience ownership
Simplify your buying experience Enhanced ad delivery across TikTok's two most premium placements with a simple experience
3x lower
Cost per reach CPR) compared to TopView1
TopReach delivers high-impact reach in two ways: One Day Max Reach and Creative Sequencing. Reach 100% of the dayʼs total available audience with One Day Max Reach, optimizing for the best premium placement for your ad
Drive immersive storytelling with Creative Sequencing, our new offering that allows advertisers to show sequential ads in both placements TopView
TopView
First video seen
First video seen
Organic content
One Day Max Reach Show your message in EITHER placement
Organic content
OR Organic content
TopFeed First in-feed ad
Q2 Availability: Open Beta
CONFIDENTIAL & PROPRIETARY
Reach your total available audience in a single day, ensuring that you reach the largest audience possible
Organic content
Creative Sequencing Guide your audience through an immersive story across BOTH premium ad placements
Organic content
AND Organic content
TopFeed Second video seen
Q2 Availability: Alpha Testing Reach out to your TikTok sales rep to get started
[1] Internal TopReach MVP Data, 2025 This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary. Please note that your use of TopReach is subject to your adherence to all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policy
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