TikTok GO Ads
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Harness TikTok GOʼs seamless discovery experience with paid creative amplification to drive more bookings. What is TikTok GO? TikTok GO is a one-stop discovery and booking service on TikTok, helping audiences easily find and book hotels, attractions, and local services they discover every day. From inspiration to itinerary, TikTok GO turns discovery into seamless real-world experiences.
What are TikTok GO Ads? TikTok GO Ads is TikTokʼs on-platform ads solution that is designed to drive demand and bookings for hotels and online travel agencies OTA keeping audiences engaged on TikTok and minimizing drop-off along the way.
Key Benefits
The power of automation meets Bridge discovery, inspiration, and booking intent in one your catalog seamless experience—keeping travelers on TikTok longer while shortening the path to booking.
Increase creative supply Blend creator and advertiser content across organic and paid placements. Powered by the Travel Intent Model, unlock high-intent audiences and expand creative to test and scale.
CONFIDENTIAL & PROPRIETARY
Drive frictionless booking
Optimize performance with unified insights Measure total sales impact by bringing organic and paid reporting together—unlocking clearer performance signals and faster optimization.
Availability Product Status: Currently in Alpha Testing. Please reach out to your GBS representative for early access. Supported Industries: Hotel, OTA
Get Started Set up pixel and/or eAPI data connections to allow seamless data integration between your platform and TikTok. Onboard onto TikTok GO.
Front End Formats: Single Video Campaign Objective: Sales campaign powered by Smart+
Please reach out to your TikTok representative to learn more on how to get started!
Optimization Goal: Conversion This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary. Please note that your use of TikTok GO Ads is subject to your adherence to all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policy
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