Performance & Traffic Campaigns
Powered By
More transparency and controllable automation with Smart+ solutions, you can switch ON/OFF on a module level.
Better Efficiency & Performance
Controllable Automation
Powering Mid & Lower Funnel
Smart+ automates repetitive manual tasks with data-driven decisions and executes within advertiser-defined guardrails, delivering better ROI, return on effort and return on creative.
With flexible automation built directly into a streamlined campaign flow, Smart+ lets you benefit from AI-powered scale without sacrificing control.
Smart+ unlocks efficiency and performance for traffic, sales, lead gen and app campaigns with built-in transparency and control.
How to switch Smart+ targeting ON for Audience Targeting
11%
lower CPA for App promotion campaigns with Smart+ setup* vs fully manual setup1
45%
CONFIDENTIAL & PROPRIETARY
Key Benefits
lower CPA for Lead generation campaigns with Smart+ setup* vs fully manual setup1
41%
lower CPA for Sales campaigns E-com with Smart+ setup* vs fully manual setup1
Availability Product Status: Phased roll-out begins May 2026
Get Started Ensure you are on Smart+ Upgraded Experience: Contact your TikTok account manager for any questions!
Campaign Objective: Sales, App promotion, Lead Generation, Traffic
[1] Source: Beta tests (Sep 30 - Oct 14, 2025). *The Smart+ setup is a campaign setup where all Smart+ solutions are enabled to deliver superior performance through automation. This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary. Please note that your use of Smart+ is subject to your adherence to all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policy
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