GMV Max AI-powered growth engine that helps you drive more TikTok Shop sales
Key Benefits
The power Advertisersmeets using This new formula considers all your traffic streams with of automation Max saw a additional operational costs like affiliate commissions, yourGMV catalog coupons, and platform fees - creating a more complete Optimize your GMV
20 increase in %
driver of your TikTok Shop GMV.
Less guesswork, more growth Save time and skip the guesswork while managing your profitability—just pick your products or livestream, ROI, and budget, and let GMV Max automate the rest.
incremental GMV1
Always-on creative optimization
Whatʼs New? Weʼre enhancing GMV Max with new features designed to optimize your marketing spend, unlock deeper creative insights, and help you maximize sales potential. GMV Max Pro Features
Creative Hub
Solutions that include advertisers' operational costs like Affiliate Costs, Coupons, and Platform Fees.
Creative insights made actionable with new reporting that shows you which creatives and creators are driving results.
LIVE Updates
Spillover Reporting
LIVE is easier than ever to use with product updates like Live Upgrades Center, Video-to-LIVE, and Mega LIVE Mode.
See where your GMV Max campaigns are driving incremental sales across your other investment channels.
Availability Countries: US, UK, Indonesia, Malaysia, Thailand, Vietnam, Singapore, Philippines, Germany, France, Italy, Spain, Ireland, Mexico, Brazil, Japan Campaign Objective: Sales
CONFIDENTIAL & PROPRIETARY
Automatically test and scale creative by using signals from paid and organic sources to optimize top performers from your entire content library.
Get Started Set up a GMV Max Campaign in TikTok Ads Manager or Seller Center. Visit our Help Center for details
[1] TikTok Internal US Campaign Data, 2025 This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary. Please note that your use of GMV Max is subject to your adherence to all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policy
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