Attribution Analytics Attribution Analytics is a first-to-market hub that brings full-funnel and view-through impact of your Tiktok investment with integrated 1P3P attribution, all in one place. Key Benefits
See The Real Customer Journey
Prove TikTokʼs Halo Effect
Attribution analytics unifies your reporting to reveal exactly how TikTok influences the conversion journey, providing automated insights and smart recommendations to help you spot performance gaps, test new settings, and invest with less guesswork.
Customer journey analytics expose exactly how long users take to buy and how many interactions drive a sale, empowering you to confidently test expanded attribution windows, capture delayed conversions, and build a data-backed full-funnel strategy.
Assisted Conversions quantifies the moments TikTok drove discovery but another channel captured the final click, bridging the gap with click-based third-party tools to help you prove true cross-channel impact and justify scaling your budgets. CONFIDENTIAL & PROPRIETARY
Attribution Confidence, Faster
Available tools
How customers convert
Availability Product Status: Alpha testing for Overview tab Web Only, Purchase Conversions); the rest is GA for all web campaigns
Customer journey impact
Get Started Reach out to your TikTok account manager to secure your spot on the Beta test allowlist.
Region: Global
This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary. Please note that your use of Attribution Analytics is subject to your adherence to all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policy
1