TikTok Mini Games: Unlock the next era of instant gaming

TikTokMiniGames:

Unlockthenexteraof instantgaming

Launch,MonetiseandScaleGames.

AllInsideTikTok.

WhyTikTokisOP forGaming

TheMobile GamingGrowth modelischanging

Growthisshiftingtowardnewwaysto reachandengageplayers

Acquisitionmeets Engagement

From installs to LTV, retention and deeper engagement

TheRiseofInstantPlay

Simpler, accessible formats are driving fast, scalable growth

FromAppStoresto AttentionPlatforms

Discovery is shifting to social and attention-driven ecosystems

Thewayplayersdiscovermobile gamesisevolving.

Developersneedtoembracenew, diversifiedacquisitionstrategies thatreachplayerswheretheyspend themosttime(andmoney)

Adjust,MobileGamingInsights Report2025

TikTok: Homeforgame discovery

75% ofusersagreeTikTokwasthemost importanttouchpointintheirdecisionto buy/downloadwhenTikTokispartofthe mobilegamingjourney.

Exclusive: TikTok is turning into gaming’s discovery engine

TikTok is turning games into cultural

A 200 billion dollar a year industry: the gaming sector is exploding on TikTok

50% of TikTok users have watched game-related content, making it a useful marketing platform for gaming

#GamingonTikTokovertime

TikTok: Oneofthe fastest-growing gaming platforms

TikTokturns PlayintoGrind

moreactionstaken onaveragewhen TikTokispartofthe mobilegaming journey

Unlockinstantgaming with TikTokMiniGames

GrowwithTikTokMiniGames

Instant, Native Gameplay Reachoutto highintent players

Accessanywhere,anytime

TikTokMiniGameskeybenefits

Nodownload,Nostore,No commission Reachouttoplayersright here,Rightnow

TargetUS,RoW LeveragesTikTok'sglobal activeuserbase

DevelopyourgameinUnity, Cocos,LayaAir Nocodereconstruction required,lowerdevelopment costs

IAAAdSolution D0ROASVBOadson precisebidcontrols Fasteriterationcycles

TikTokMiniGamesareaNewRevenue Engine

NewGrowth

● Newaudiencesbeyondcoreaudience

● Newrevenuestream

● Expandstotalreach

BuiltforSpeed&Scale

● Fastermonetisationcycles

● Lightweight,repeatableformats

● Scalesacrosstitles

HowtoLaunch Minigameson TikTok

GetmorewithTikTokMinigames

Multi-EngineSupport

TopGenrePotential

Buildyourway

Allenginessupported

● Unity:Fullysupportedfor high-fidelitymobilewebgl experiences.

● Cocos&LayaAir:Optimized forlightweight, high-performanceweb-based builds.

WinningCategories

Targethigh-retentiongenresthat thriveonTiktok.

● Puzzle&BrainGames

● Simulation&Tycoon

● Strategy

● Arcade&IOBattles

Growth&Value

InstantROI

LeverageSmart+IAAD0

Value-BasedOptimisationAd Solutions

● GlobalReach:Accessmajor marketslikeUS,JP,andBR.

● D0ROAS:Optimizefor immediatehighvalueusers conversions,withSmart+.

Filloutinterestform. YourBPMwillassist.

1.Submit InterestForm Registrationonthe TikTokforDevelopers, WorkwithTikTokOpen PlatformTeam 2.Register compliancereview ReferenceTikToktechnical guidelines 3.Game integration

Adcampaign setup

Launchyourcampaign

HowtoSetUp

App setup

Createorganization

Representsyourbusiness

RepresentsyourTikTokMini Game Verifybusiness Registeredcompany Industryqualification Publishereligibility

Createapp

U.S.dataaccess

ApplicabletoU.S.launch only* Basicinfo&approval SubmittoDeveloperPortal

Enablerevenuefeatures Localization Multiplelanguagesupport

Monetization

HowtoIntegrate

Development&Debug

Gamerelease

App setup

Buildwithgameengine

IntegratewithrequiredAPIs

RangingfromSilentLogin,In-appads, Homeshortcut,Revisitfromprofile

Uploadcode

Codepackage

ManageRev

Confirmstatement

Preview In-apptest

Submitforreview

Versionapproval

Uploadinvoice

Receivepayouts

Release

Livetoplayers!

MaximiseRevenuewith TikTokPartnerSupportProgram

Adstestingplan Support TargetAudience

OpenBetaTest SIGNUPtill31May2026

1:1adcreditcover duringphase1 onHighest ValueBidding (upto$500pertitle)

1:3adcreditcover duringphase2ontROAS Bidding (upto$1,500pertitle)

Engine Unity,CocosorLaya Framework Nativeruntime

Gametype

IAAonly(Hypercasual)

HowtoMonetize MiniGameson TikTok

Nocommission, 100%revenue share

Capturefast-moveradvantagewithTikTok.

Ad-drivenMonetizationatScale

In-appadvertisingIAA)istheprimary amplifiableROASdriver

OptimisedforPerformance

AdsolutionsdesignedforD0ROAS,with precisebidcontrols

BuiltforSustainableGrowth

Leveragebestpracticesand top-performinggenrestoincreaseyour chancesofsuccess.

In-App Advertising (IAA)

TikTokʼsMiniGamesadsoptimize towardonsitehigh-intentplayers, enablingadengagementand returnonin-appadrevenue spendfordevelopers.

In-GameAds(IAA)

ScaleGloballywithClosed-LoopGrowth

Globalreach

Buildtoscale

ScalableGrowth

TikTokMiniGamesalready supports10keymarkets,with 4additionalmarketsplanned for2026andmoretocome

Providesclosed-loop attributionforcoreuserand monetizationsignalsdirectly withinTikTok,reducing dependencyonexternal MMPs.

Scalefromearly testingtoglobal expansion

LeverageHighestValueandtROASbidtypestogether

● Phase1UseD0HighestValuebidtypeforthefirst35days,toestablisha referenceforD0ROASperformanceandCPA

● Phase2LeveragetheD0ROASandCPAinsightsfromPhase1campaignto setbudgetandbidforsubsequenttROAS(targetROAS)campaigns

Campaign Recipe

BestpracticesforSmart+IAA value-basedoptimizationof TIkTokMiniGames

OptimalCampaignStructureSetup

● Implementa11NstructureOneCampaign-OneAdgroup-MultipleAssets)

● Campaignsshouldbecreatedseparatelybytargetmarket(s)

● Eachcampaignshouldincludeatleast10uniquecreatives

OptimalBudgetSettingsforIAAD0tROASCampaign

● Setyourdailybudgettobe300xyourCPAActiveperAdgroup,witha minimumofUSD100perAdgroup

● Increasethebudgetby20%onlywhendailyROASperformancetargets aremetand70%ofthedailybudgethasalreadybeenconsumed

Wesucceedwhenyouscale

OnboardingSupport DevelopmentGuidance

Registration

Unlockingmoremarketswith compliance

DedicatedTechnicalPOC supportonlegaland complianceprocess

Allthelegalworkrequired

TikTok Open Platform Team here to assist you in;

Development/Integration

Monetisation

Best Practises to win

PartnerSupport Program

No store commission in 2026

Ad credit support to early adopters Further activation programs

TikTokMiniGamesisanecosystem,notanexperiment

Successstories

BestPractice

CreativeStrategy:Highlightthecoregameplay

Genre:Simulation

TargetMarket:US

Monetization:IAA

AdStrategy:FollowS+VBOBestPractice

● BiddingStrategy:VBOHV+tROAS(Betteristogether)

● BudgetSetting:CBO(initialbudgettobe500*CPA)

● Creatives:10diversecreativesforeachcampaign

CreativeStrategy:Digdeepintothecoregamingexperience

Genre:Simulation

TargetMarket:US

Monetization:IAA

AdStrategy:FollowS+VBOHV+tROASBestPractice

● DailyBudget:300-500*CPAunique

● Bidding:0.6-0.7(D0-KPI*80%)

● Creatives:10+campaign

MiniGameShowcase

Braver

Brainpuzzle

Genre:Brainpuzzle

TargetMarket:US

Monetization:IAA

Creativeinsights:Addictivestorylinegameplay

Strategy:IAAVBO-BetterTogether

Phase one:firstweek

● Biddingproduct:VBOHV+tROAS

● Budget:$100/Adgroup

Phasetwo:secondweek

● Biddingproduct:Smart+tROAS

● Budget:300-500*CPA/Adgroup

● Bid:basedontheD0ROASresultofphase1

Keytakeaways

01 02 03

TikTokisaunique platformforgame discoveryand reachingouttohigh intentplayers Easyimplementation and integration acrossallplatforms: Unity,Cocos, LayaAir Nocommission, 100%revenueshare 04 Yourwaytoreach Globalplayers Gamediscovery Development& Integration Monetization Scalability