TikTok Growth Max: Mini Games Unlock frictionless play and faster monetization - turning engagement into scalable game growth, all inside TikTok What are Mini Games? Mini Games brings instant gameplay directly to TikTok. Supercharge your Mini Games with TikTokʼs new ad solution, Growth Max to grow your on-platform business and maximize ad performance.
Drive monetization form Day0 with precise ROAS control
Unlock new distribution channel to scale monetization
Convert engagement into performance with frictionless gameplay
Enables immediate IAA monetization with high-intent players, powered by onsite signals to optimize and scale Day0 ROAS with greater bidding control,
Reach and convert highly engaged players on TikTok, turning discovery to new, scalable monetization channel beyond app install model
Instant, native gameplay within TikTok removes barriers to entry and generates strong onsite signals, enabling higher conversion efficiency .
Search
Shared among community
Mini Games Center
Availability
CONFIDENTIAL & PROPRIETARY
Key Benefits
Get Started
Markets: United States, Japan, Indonesia, Thailand, Philippines, Vietnam, Malaysia, Brazil, Saudi Arabia, Turkey
TikTok Growth Max for Mini Games is currently in testing.
Optimization Goal: Value Highest Value,D0 tROAS
Visit TikTok Developer Portal, or reach out to your TikTok representative to learn more about Mini Games.
This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary. Please note that your use of TikTok Mini Games is subject to your adherence to all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policy
1