Take advantage of early access to the upgraded Smart+ As we continue to advance our suite of solutions, we are excited to introduce new Smart+ upgrades— designed with flexible automation and new manual controls to fine-tune your performance campaigns
Automation by Default, Flexible by Design Starting from Q3 of 2025, the manual and Smart+ campaign creation flows will be unified into a single, upgraded experience for App Promotion, Lead Generation and Sales objectives, featuring optional manual controls.
Improved tracking AI-powered performance
AOS Integrated AIGC
Catalog-specific solutions
Brand safety measures
API integrations
Robust creative-level reporting
Multi-URL
Unified creation flow
TikTok's AI-driven solutions are essential for keeping pace with your customers and the communities they connect with on the platform. The more solutions you implement, the more efficient your operations become, leading to faster ROI and improved overall business outcomes.
Return on Investment Build high performing campaigns with machine learning and predictive AI that achieve your business' goals.
Return on Effort Let TikTok handle the rest. Smart+ creates and manages your ads to save you effort.
Return on Creative
CONFIDENTIAL & PROPRIETARY
More Impact, Less Effort with Smart+
Optimize existing creative or create new assets with AI-powered generation and preview them before they're live.
We heard your feedback and delivered Multiple URLs and multiple product sets:
You can drive to multiple URLs and multiple product sets without creating multiple campaigns (e.g. you may drive to one URL and use one product set per asset group
Creative-to-text pairing:
You can group together assets like creative, text, music, and URL at the asset group level as well as facilitate creative-to-text pairing, disabling campaign-level creative combinations.
Increased video quota:
You can now add up to 50 videos/images per asset group, with up to 30 asset groups per ad group. 1 campaign <> up to 30 ad groups <> up to 30 asset groups
⭐ Contact your TikTok account manager for any questions! 1