Our pre-eminent event showcased how TikTok facilitates significant results for brands across the entire consumer journey, from connecting with audiences to driving purchases. Read on for the key takeaways.
01
Sparking conversations that bring people together TikTok is the platform for everyone, where everything is discussed, from music festivals to sports events. Communities come together during major moments of entertainment, comment, create new trends, and decide what will go viral.
33
84%
of the songs on the Billboard Global 200 went viral on TikTok before entering the chart1.
02
%
of consumers heard about the 2024 summer games on TikTok before any other platform 2 (TV/Streaming 28%).
Taking centre stage in the moments that count Brands cannot not miss the chance to be part of the tentpole moments of 2025/2026. TikTok provides you with tailored solutions to engage as true protagonists and connect meaningfully with an audience of millions.
03 Influencing the consumer journey Entertainment on TikTok has revolutionised the way people engage with brands and products, becoming a powerful lever for business growth.
7 in 10
74
%
of TikTok users discovered new brands or products while scrolling through the app. 3
users purchased a product they had never bought before after seeing content on TikTok. 4
04 Powering discovery e-commerce
increase in new customers for ASOS UK after its launch on TikTok Shop.
TikTok Shop represents a new and personalised way of shopping. Through shoppable videos and LIVE streams, users can instantly purchase trending products without leaving the app, creating an experience that brings brands and audiences even closer on TikTok.
Source1: Music Impact Report, 2024, commissioned by TikTok, in partnership with Luminate. Source 2: TikTok Marketing Science Global, The TikTok Blueprint for Tentpole Success 2024, conducted by Magna. Source 3: TikTok Full Funnel EU Research (Italy Results) conducted by Material 2023 (n=141). Source 4: TikTok: TikTok Marketing Science, Business Impact Through Relevance, US, UK, AU, conducted by WARC, August 2024. [Global data]