Unlocking Success Across the Funnel: How TikTok Drives ROI from Awareness to Conversion TikTok is revolutionising how people discover, engage with, and purchase products. It isn’t just a social platform for building awareness - it’s a powerhouse for driving results across the entire customer journey, from discovery to purchase and beyond.
Inspiration (Passive discovery)
Reviews and recommendations (Creators and community)
Purchase Research (Active search)
Participation (Sharing the experience)
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TikTok Works
Clas Ohlson dominated 3 markets simultaneously on TikTok
VIPPS increased their users by 155%
Grandiosa tapped into what drives attention on the platform, with a new brand song
Pandora found out what their customers really think