Issuu

How luxury brands can grow on TikTok.

Challenge

Luxury doesn’t need more attention.

It needs more meaning.

Luxury and premium brands already know how to command attention. The real challenge is deeper: making them feel personally relevant, culturally alive, and desirable for audiences whose expectations are changing.

80 % 77 % 47

of global consumers say it’s essential or a complete dealbreaker that the brands they buy reflect who they are.1

expect brands to drive shared interests, by sparking relevant conversations and building community connections.1

of luxury buyers say, “To me, luxury means expressing identity.”2

Next-generation consumers don’t just want to recognize your logo, they want to understand why your brand matters to them, how it aligns with their world, and how it sparks their self-expression.

57.9 % 56

expect tailored products, services, and communications.3

feel more connected to a brand when content matches their interests.3

2026 Edelman Trust Barometer Special Report: Brand growth in an insular world. TikTok Marketing Science EUI + US Luxury on TikTok Research 2025 conducted via AYTM. 3 Deloitte, Global Powers of Luxury 2026.

1 2

Meaning is what fuels modern luxury desirability. The closer people feel to your brand, the more they demand it. Desirability is no longer driven by distance or exclusivity alone, it is driven by emotional connection.

of consumers, according to Business of Fashion, say they have an emotional connection to the brands they buy from the most.4

Luxury on TikTok: from seen to felt. “From seen to felt” is the mission we bring to life every day with our luxury partners: helping brands move beyond visibility, create real connections with their current and future audience, building tomorrow’s desirability while converting today’s demand. This playbook shows how TikTok can make that journey tangible through products, creators, communities and proof, turning From seen to felt into more than a communication platform: a business opportunity.

63 % 31

TikTok users are more likely to be brand enthusiasts than non-users.5

more likely to consider themselves brand-loyalists.5

The figures represent the difference between TikTok users vs. non-users.

he Business of Fashion and McKinsey & Company T “The State of Fashion” 2026. 5 GWI, EUI level, comparing TikTok Users vs Non-users, Luxury,2025 - 2026 4

Why TikTok?

Your audience

With 200M+ monthly active users across Europe and 1B+ globally, TikTok gives luxury brands a place to connect with audiences shaping what’s next 1, 2. And this is an audience with purchasing power: And the luxury community continues to grow:

124 % 40 % 32

is already here.

of TikTok’s luxury audience have spent at least £/$/€1,000 on a single luxury fashion purchase.3

growth in TikTok video posts year-on-year.4

TikTok users are 40% more likely to use TikTok to get the latest information about luxury/designer fashion trends and products.5

TikTok users discover Luxury brands through “Creators / Influencers” (vs. 20% for nonusers).3

So now we know the demand is there – but how do luxury brands capture this growing opportunity? Explore this playbook for the tailored creative strategies, solutions and best practices designed to move audiences from discovery to desire to purchase.

Ready to dive in? → TikTok DSA Transparency Report, January to June 2026 TikTok global user data. 3 TikTok Marketing Science EUI + US Luxury on TikTok Research 2025 conducted via AYTM 4 TikTok Marketing Science Internal Data, EU5 + US, Jan 2024 - April 2025 5 GWI, EUI level, comparing TikTok Users vs Non-users, Luxury, 2025 VS 2026 1

Not just an engagement platform, but a true driver of business growth.

85 % 68 % 59 %

of users who used TikTok Search to learn more about a product ended up buying something.1

of TikTok users buy luxury fashion goods more than once a year.2

of users say creator content inspired them to purchase.1

ikTok Marketing Effectiveness Research. Global Search × Commerce T Survey, conducted by AYTM, 2025, reported into: From query to cart, The Intersection of Search & Commerce, Deloitte Digital 2026. 2 TikTok Marketing Science EUI + US Luxury on TikTok Research 2025. 1

Products

Build your path from

Luxury discovery is rarely linear. A cultural moment can spark interest, a creator can deepen desire, and a product search can bring someone closer to purchase. On TikTok, these interactions build on one another, creating multiple opportunities for luxury brands to connect with audiences. From the first impression to the moment desire becomes action, the journey can be summed up in three stages: Watch it. Love it. Want it. · Watch it: Build desire. · Love it: Deepen desire. · Want it: Turn desire into demand.

Full funnel is the key to success for Luxury brands

relative lift in web conversion vs w/o

seen to felt.

Not as a rigid funnel, but as a practical way to activate a broader luxury growth system: building desirability, deepening connection, capturing demand and proving impact. The following section highlights the platform solutions that can help new advertisers understand where to start, what role each product plays and how to build a stronger path to growth.

TikTok CLS Meta-analysis, Luxury brands EUI, January 2025 - February 2026; number of studies 98.

relative lift in offline conversion vs w/o

Let’s take a closer look →

Product Deep-dive

Watch it: Build Desire Go beyond being seen. Create premium moments that capture attention and start the journey with impact. Do you have a big brand moment?

Why is this relevant to the luxury sector? For luxury and premium brands, what matters is not only how many people see the brand, but where they see it, when they see it, and how relevant that moment feels. The question is no longer just: how do we capture premium attention? It is: how do we reach the right consumers, in the right context, with the right level of impact, inside an environment that protects and elevates the brand?

This is where TikTok’s premium ecosystem plays a strategic role. TikTok’s premium formats help brands make launches, collections and cultural moments harder to miss, creating a powerful introduction to the brand world. It’s the first step towards turning visibility into desire.

Research shows the impact of premium attention on TikTok:

of consumers respond positively to premium, high-impact ad formats on initial exposure.2

of users say TikTok is the first stop for discovering upcoming moments from brands and culture.1

Use premium products to: · Make a high-impact first impression around launches, collections and events · Elevate brand presence with premium placements

Own the first glance of the day with TopView. First seen when users open TikTok. Unbeatable brand recall.

· Build memorability and strengthen brand recall · Set the scene for the rest of the customer journey

ikTok Marketing Science, TikTok is the Home for Moments, conducted by T EyeSee, February 2025. 2 Kantar x TikTok “ TikTok’s Premium Formats build lasting brands. 1

Ready to make an entrance? →

Make your next launch impossible to miss with Top Feed AKA the first impression

New Launch

Top Feed View+ The new Top Feed 6 second VTR optimisation delivers 78% higher 6-second VTR across campaigns. Research shows the impact of premium attention on TikTok:

Put your brand in the spotlight when audiences open TikTok, creating a high-impact moment for your next collection, campaign or cultural event. What is it? Top Feed is high-impact placement that puts your ad in the first in-feed slot a user sees. When to use it? Cultural & Seasonal tentpoles, key brand moments, large and multi-solution campaigns.

How will it help?

62 % + 14

sales lift and

higher ROI for campaigns using TikTok premium placements versus standard formats alone.2

2.2x higher ad recall on average versus standard in-feed ads 1

higher 6s view-through rate.3

higher average watch time.3

One click, better results: optimising is easy. Switch your optimisation goal to 6s View-Through Rate (View+) from within TikTok Ads Manager. Kantar Context Lab, LIFT and MDS Brand Equity Study, 20 Feb - 2 Mar 2026). 2 Circana EMEA Media Lift: UK CPG Campaigns, all spend levels (Top Feed & Pulse). 3 TikTok Internal Data 2026: EUI YTD Top Feed campaigns comparing View+ optimised vs reach-optimised. 4 TikTok Internal Data, EUI 2026. Reach ROI is defined as the exclusive reach delivered per percentage of Pulse budget share). 1

Scale premium reach with Pulse AKA the best seat in the house The content people love is where attention lives. Pulse puts your brand alongside premium publisher or top creator content, helping you reach audiences in the environments they already choose to spend time in. What is it? Pulse offers guaranteed adjacency to premium publisher or top creator content on TikTok. When to use it? To reach audiences in the environments they already love, with the credibility of the content around you.

How will it help?

2.4

incremental reach beyond other placements for every additional 1% of budget allocated to Pulse 4 Ready to activate: TikTok Planner Guidance 1. Select the lineup(s) you’re interesting in running. 2. Use TikTok Planner to build a plan that demonstrates the incremental audiences captured by Pulse. 3. Leverage best practices when building your campaign.

For top-of-funnel campaigns, our go-to tool is Brand Lift Study. It uses a surveybased approach and control/ exposed research design to measure the difference in attitudes between two groups of audience to determine the attitudinal effects of advertising exposure

% Brand metrics

Prove it: measuring the build-up of desirability

+X%

Didn’t see the ad (control group)

Saw the ad (exposed group)

1. Kantar Context Lab, LIFT and MDS Brand Equity Study, 20 Feb - 2 Mar 2026). 2. Circana EMEA Media Lift: UK CPG Campaigns, all spend levels (Top Feed & Pulse). 3. TikTok Internal Data 2026: EUI YTD Top Feed campaigns comparing View+ optimised vs reach-optimised. 4. TikTok Internal Data, EUI 2026. Reach ROI is defined as the exclusive reach delivered per percentage of Pulse budget share).

Why is this relevant to the luxury sector? Once attention is earned, people need a reason to care. For luxury, consideration is emotional. Audiences want to feel drawn into the brand world, imagine themselves in the story and find reasons to go deeper. Mid-funnel solutions make desire easier to explore, more personal and more actionable. This is where people search, save, watch more, visit, compare and move closer to intent.

Love it: Deepen desire How to move audiences from inspiration to consideration.

Ipsos’ research on TikTok’s mid-funnel found:

of daily TikTok users would use TikTok as a research platform before purchasing.1

· Move audiences from awareness to consideration

exposed to a sponsored ad said it made them want to learn more about the brand.1

Use mid-funnel solutions to:

· Drive traffic to campaign pages, brand sites or product experiences · Encourage deeper discovery of collections and hero products · Reconnect with audiences already exposed to upper-funnel activity

more likely to use TikTok to engage with brands or retailers vs. non-daily users.1 1.

Ipsos x TikTok, Re-energising the mid-funnel, Ipsos, 2026

Let’s dive deeper →

Boost qualified visitors with Traffic

Traffic Why it works for you

AKA the curiosity converter Millions of users come to TikTok every day to be inspired, entertained, and to connect with the brands and communities they care about. But how do you direct this audience to your website? Introducing the Traffic objective.

· Clicks drive mass traffic to your page, targeting those who will click on the link to go to your website. · Landing Page Views focuses on getting users to successfully load your page

· Web Traffic Search Ads campaign: strategically reach intent-driven audiences and meet them where interest peaks.

increase in avg session duration.1

decrease in bounce rate.1

more effective at driving conversions when combined with brand campaigns.1

What is it? Traffic targets high-intent users who are most likely to click, visit, and engage and encourages them to spend time on your website. It has three targeting methods:

Start Without a Pixel No complex pixel setup or conversion history is required. It’s the fastes way to start tapping into TikTok’s audience.

· Engaged Sessions drives visitors who will spend more than 10 seconds on your page or visit a secondary page.*

62 % 13 3x %

No pixel required for some solutions. Check with your rep about the best solution for your objectives. Internal study Beta testing 2025 comparing Landing Page View with Engaged Sessions.

Cost efficient Clicks, Backed by Real Intent 80% of regions see lower CPC than key competitors with a leaned in every click costs less and works harder.

Works for Any Business

Build first party audience data

One URL, no industry restrictions. Whether you’re DTC, local, or lead-gen, Traffic fits the way your business actually sells.

Every visit captures data the foundation for stronger retargeting and higher-performing custom audiences down the line.

Increase brand recall with Focused View AKA the consideration primer TikTok’s immersive, full-screen, sound-on environment – complete with powerful personalisation – means it’s built to deliver quality, focused engagement for brands. You can take this even further with Focused View.

What is it? Focused View helps drive your audience down the funnel by delivering your ads to users who are most likely to engage through views or actions such as likes, shares and clicks.

When to use it? Focused View offers 6-seconds or 15-seconds engagement depending on your objectives. Use it for:

· Brand storytelling & engagement · Driving intent · Launches & seasonal promos

viewers are more likely to actively watch videos sponsored by a brand when they have the option to skip (vs. unskippable videos).1

· Capitalising on creative ikTok Marketing Science Global Revisiting the Inner Workings of Digital T Video Study [UK RESULTS] 2023 conducted by MAGNA 2 TikTok Marketing Science Focused View Analysis: EUI Campaigns running from January 2024 - Sept 2025 * For campaigns with Focused view vs campaigns without Focused view. 1

Focused View in action

1.2x increase in brand familiarity.2

in brand intent. 2

*For campaigns with Focused view vs campaigns without Focused view.

Why is this relevant to the luxury sector?

Want it: Turn desire into demand How to turn interest into intent, action and commercial impact.

Desire should have somewhere to go. For luxury brands, that means making the next step feel natural, whether it’s exploring a collection, visiting a brand site, booking an appointment or making a purchase. TikTok’s lower-funnel solutions help turn inspiration into action, connecting audiences with relevant experiences online and offline. And the path from discovery to purchase is already taking shape:

Use low-funnel solutions to: · Turn interest into action with creative that keeps the experience premium · Connect online and offline journeys, from product discovery to store visits · Re-engage interested audiences with relevant, timely messaging · Drive measurable outcomes across traffic, conversions and purchase intent

of TikTok users say product research on TikTok led to a purchase.1

complete purchases on TikTok, while 39% purchase in physical stores.1

TikTok users buy Luxury fashion items quarterly compared with 45% for non-users.2 1. TikTok Marketing Effectiveness Research. Global Search × Commerce Survey, conducted by AYTM, 2025 2. TikTok Marketing Science EUI + US Luxury on TikTok Research 2025 conducted via AYTM

Let’s dive deeper →

Lower funnel does not start from zero. It builds on the attention, relevance and consideration already created across the journey. For luxury and premium brands, this becomes especially powerful in two areas: 1. Building a connected content journey: brands can follow audiences with different content across their platform journey, creating a more coherent relationship from first exposure to deeper interest and action. 2. Retargeting with relevance: brands can understand how people have interacted with previous content and serve more tailored messages based on their behaviours, helping each touchpoint feel more personal, timely and considered.

Want to learn how to make desire count? →

Turn product discovery into sales with Smart+ Catalog

What you need to get started with Catalog Ads

AKA the hero product for luxury and premium brands

Data Connections Pixel and/or eAPI (website) eAPI or MMP (app)

What is it? Smart+ Catalog uses dynamic product recommendations to connect users with relevant products from your catalogue. When to use it? · To showcase products through engaging formats, including product cards, carousels and selling points. · To tailor product promotion to your business priorities, from new launches and hero products to bestsellers and full collections.

Top tip Carousels can be customised to preserve your look and feel, so products appear in formats consistent with your visual identity and creative codes.

higher ROAS when Carousel & Video are used together compared to video alone1

Connect event source (pixel, eAPI, App events) in Catalog Manager

How will it help?

Standard events ‘ViewContent’, ‘AddToCart’, ‘CompletePayment’

lower CPA with Smart+ Catalog Ads compared with Manual Catalog Ads.1

Upload a catalog source with product details (incl. images and video)

lower CPA with Manual Catalog Ads compared with Website Ads.1 with Manual Catalog Ads.1

To learn more about Smart+, read this playbook.

Q1 2024 Catalog Ads Beta studies

How to maximise your Commerce impact? Using the right fundamentals for Smart+ Catalog Ads ensures you’re set up to automatically reach the right shoppers with the right products to maximize ROI.

Build the Foundations

Automate execution

Build better inputs. TikTok-first setup and high-quality data connection.

Drive sales efficiently with AI-powered solutions designed to help you reach the right shoppers with the right products.

Optimize with confidence

Fuel the creative

Drive impact with measurement that helps you understand the full impact of your campaigns.

Creative is the fuel, scale your creative to fully drive performance.

Prove it: Measure the incrementality A full-funnel approach transforms desire into concrete business results.

To provide luxury brands with tangible proof of performance, our measurement suite tracks the true business impact of your TikTok activations, capturing incremental sales both online and offline.

Last but not least

· Conversion Lift Study: helps determine whether a specific campaign or channel caused an increase in sales or had any other incremental impact.

Unified Lift to measure the holistic impact of full funnel activations.

· Offline Lift Study: measure how TikTok ads influence offline results and power holistic attribution models with cross-channel event tracking.

Brand Lift Metrics provided Ad Recall Attitudes Intent

of TikTok users declared that they would prefer to shop for luxury / designer products in-store.1

Favourability Google Analytics integration co-developed with Google, view-through conversions now appear in GA crosschannel attribution reporting, so your impact is visible well beyond the last click.

Conversion Lift Metrics provided Conversion Rate Convertor Rate Cost per Inc. Conv iROAS

1. GWI, Q4 2025, France + UK + USA + Japan, Audiences: All TikTok users , All TikTok users vs All Instagram users, All TikTok users vs All Youtube users.

Creative Solutions

This is how you

Partner with creators who shape desire Creators do more than produce content. They help luxury brands translate their codes into stories people can understand, trust and act on.

make your mark.

On TikTok, they act as cultural interpreters. They make brand worlds easier to access without making them feel less premium. They translate craftsmanship, heritage, styling, product details and brand codes into content that feels native to the platform and meaningful to the community. They are also discovery engines. They help people encounter products, collections and brand stories through voices they already follow, trust and engage with. And they are validators of desirability. When the right creator engages with a brand, they do more than show the product. They give people a reason to understand it, want it, talk about it and eventually consider it.

On TikTok, the way you show up is the way you stand out. From creator partnerships to AI-powered production, here are three ways to make your content work harder across the funnel.

That is why creator solutions on TikTok are not only designed to increase creative output. They are designed to help brands build cultural relevance across the journey: from first discovery to deeper consideration and, ultimately, conversion.

Top tips: · Find your cultural match: Partner with creators whose style, perspective and audience align with your brand. · Make the details matter: Bring signature pieces, craftsmanship and brand codes into stories people can connect with. · Build trust through real experiences: 88% of TikTok Luxury shoppers say seeing real people review luxury items on TikTok makes them trust certain brands more. And 26% of TikTok users wait for creator reviews before making a purchase.1

Creator Content at Scale (CCAS) helps brands produce high volumes of authentic, platform-native creator content efficiently, making it easier to test creative approaches, learn what resonates and optimise campaigns.

2 3 Make every creative count with Content Suite

Scale your creative with AI

Great creative starts with a clear strategy. Content Suite brings together creative development, production and execution to help luxury brands create high-quality, TikTok-first content tailored to campaign goals and audience behaviours.

Strong creative needs both quality and quantity. TikTok Symphony’s AI-powered tools help brands develop, adapt and produce TikTok-first content more efficiently, from early ideas and scripts to editing, translation and asset optimisation.

Explore two ways to make your creative vision a reality: · Projects: Bespoke creative engagements that deliver new assets at scale, with hands-on creative partnership and tailored campaign support. · Custom Creator Networks: Curated groups of creators selected to suit your campaign, category or audience, bringing together relevant voices and varied creative styles.

Bring your ideas to life with TikTok Symphony.

Symphony supports different stages of the creative process, giving teams more flexibility to explore ideas, produce assets and adapt content for TikTok.

Artificial Analysis, Image to Video Leaderboard June 2026

Best in class Symphony ranked #1 in market for image to video & text to video

Top Tip: Scale your creative volume without compromising quality: TikTok Symphony is now integrated with Dreamina Seedance 2.0. A nextgeneration video model that takes your creative storytelling to the next level, all with speed in mind.

Moment

Product Mix

Recommended weight

Strategic Role

Hero Launch

• TopView • Top Feed • In-Feed video views • Search Ads • Smart+ Catalog

TopView: 25% Top Feed, In-Feed video: 40% Search Ads (Traffic, Conversion): 10% Smart+ Catalog: 25%

Create prestige fast, surround the moment, then convert curiosity into deeper exploration.

Peak Moments

• TopView • Pulse • In-Feed video views • Search Ads • Smart+ Catalog

TopView: 25% Pulse, In-Feed video views: 40% Search Ads: 10% Smart+ Catalog: 25%

Keep brand top-of-mind, stay contextually relevant, then harvest high-intent shoppers efficiently.

Retail Opening

• TopView • In-Feed Traffic • Search Ads • Smart+ Lead Gen

TopView: 35% In-Feed Traffic, Search Ads, Smart+Lead Gen: 65%

Announce the experience with impact, localize desire, and drive appointment/visit intent.

Fashion show, new collection, limited edition, product launch.

Holiday, Valentine’s, Mother’s Day, seasonal beauty or jewelry push.

Flagship opening, pop-up, city activation, boutique event.

Activation Recipies

Want an example on how to manage a campaign on TikTok? Here are 3.

of TikTok users say that creator content makes them excited about upcoming events.1

We have identified three key moments for luxury and premium brands and built a set of Activation Recipes to give you a first glimpse into how strategic priorities can be translated into real business opportunities on the platform. *Guidelines and examples shown are indicative. Actual campaign strategies should be customized according to specific budget allocations and target audiences. 1 TikTok Marketing Effectiveness Research, Creators Drive Impact During Key Moments study 2025, conducted by EyeSee

Driving luxury sales and brand awareness for AMI Paris Case Study

From seen to sold: Luxury success stories

Objective Build brand awareness on TikTok while driving online sales ahead of year-end.

Strategy · Used immersive In-Feed Videos optimised for 6-second Focused View completion to build attention at the upper funnel. · Leveraged catalog formats, valuebased audience segmentation and View Content optimisation to drive conversions. · Implement Unified Lift Study, including Search Lift, to measure incremental impact on purchases and brand search.

Results · AMI Paris drove incremental sales and increased brand search, demonstrating the impact of a connected full-funnel TikTok strategy.

· +22.6% incremental lift in purchases

· 3.4 ROAS · +6.3% incremental increase in search volume

Takeaway Luxury growth works best when discovery, desirability and incremental sales are planned as one connected full-funnel journey.

Read the full case study

2 3 Taps into trending content with Jean Paul Gaultier

Objective To boost consideration and stay top-ofmind among male fragrance shoppers during Germany’s competitive holiday season. Strategy

· Jean Paul Gaultier tested TikTok Pulse for the first time - an ad solution that places ads next to trending content on TikTok within users’ For You Feed

· The campaign leveraged Auto & Vehicles Pulse, Gaming Pulse, and Sports & Recreation Pulse to match audience interest with brand content.

· These strategic placements were supported by TopView, a video ad shown to TikTok users upon opening the app.

Boosting sales with mid-funnel activation for Ferragamo

Objective Boost ROAS across omnichannel, growing both in-store and online sales. Strategy · Educate users and drive purchase intent with an always-on reach & traffic campaign · Evaluate results with Marketing Mix Modeling Results TikTok boosted Ferragamo’s omnichannel performance with 34% lower CPVC and 31% higher CTR vs other branding channels, driving strong engagement and meaningful sales both in-store and online.

· 1.2x ROAS vs total media · 57% offline sales contribution

Results An immediate impact that confirmed TikTok Pulse as an effective advertising solution for seasonal campaigns.

· +20% lift in ad recall · +3% lift in recommendation

· 43% online sales contribution Takeaway When heritage meets a clear media journey, brand affinity can turn into sales.

Takeaway Premium brands can scale performance when native creative grows demand without diluting the brand world.

Read the full case study

4 5 Driving sales for Versace

Objective Launch Versace’s La Vacanza summer collection in the US, building brand awareness while driving conversions.

Strategy · Combine Smart+ Catalog Ads and Search Ads in an always-on, full-funnel strategy to capture demand across the customer journey.

· Scale investment, broaden targeting and diversify creative with Video Shopping Ads and Catalog Ads, using automation to optimise performance.

Boosting performance through a full-funnel strategy with Clarins

Objective Boosting sales during Price Off / Holiday season in the French market. Strategy · Clarins designed a full-funnel TikTok strategy by combining upper-funnel awareness tactics with lower-funnel performance solutions. · TopView at the top of the funnel. Search Ads and Smart+ to convert demand more efficiently. · Conversion Lift Study to assess how upper-funnel branding activity influenced lower-funnel performance.

Results Versace turned its summer collection launch into measurable business impact, driving incremental purchases and improving conversion efficiency.

Results The campaign delivered strong business results and demonstrated the value of a full-funnel TikTok strategy.

· +16% incremental purchases

· +30% ROAS

· 9x ROAS

· +15% lift in Add to Cart

· -63% time to purchase

· +17% lift in Search Traffic

Takeaway Collection launches become more powerful when cultural attention is captured through a full-funnel activation.

Takeaway A full-funnel approach can allow your brand to inspire, engage and convert more effectively.

Read the full case study

Conclusion

Your next chapter in luxury starts here. For luxury brands, growth starts with making your brand mean something to the people who matter. Use TikTok to build cultural relevance, deepen desire and turn discovery into demand, with creative and solutions that connect every stage of the journey.

Your growth-building cheat sheet: Watch it

Love it

Want it

Objective

Build premium attention

Deepen desire

Turn desire into demand

Solutions

Top Feed, Pulse, TopView

Traffic, Smart+ Focused View Catalog Search ads (traffic) Search ads (conversion)

Best for

Launches, collections, tentpole moments

Moving audiences from inspiration to consideration

Measure with

Brand Lift Study Unified Lift Conversion Lift Study

Driving sales online and offline

Ready to go from seen to felt? Get started on TikTok Ads Manager