NEW!!!
Branded Buzz Create organic relevance virality, with the predictability of a paid campaign Introducing Branded Buzz a new TikTok solution, designed to spark viral conversations and deliver millions of views not through ads, but through creators. Itʼs not reach it is relevance at scale. Key Benefits
Quality creators for quality content
Unprecedented reach and scale delivers millions of user generated video views from organic content not from ads traffic.
Secure thousands of high-caliber videos, including top-tier creators with 50k+ followers
Quick campaign set up with High brand control Set up campaign in just 2
weeks, optimize in real time pin top content, access deep analytics and manage everything seamlessly through TikTok One.
Additional Features
Spark Content
Option to Spark videos as targeted ads 180 days after a campaign
Use Anchors
Add Anchors to creator videos to drive lower funnel conversions
Availability
Premium Buzz
Buzz Bundle
100% managed creator participation — higher quality, greater brand control, built for clients who prioritize brand safety.
Buzz-powered creator assets, ideal for bundling with other products. Current packages include Buzz + BSH, Buzz + Standard Ads, and Buzz + Brand Effect
CONFIDENTIAL & PROPRIETARY
Real hype, not ads
Get Started
Product Status: Globally available with regional creators
Contact your TikTok representative to get started today
Campaign Objective: Awareness
Visit our Help Center and TikTok For Business Blog for details.
This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary. Please note that your use of Branded Buzz is subject to your adherence to all applicable laws, rules, regulations, and policies, including, without limitation, the FTC's endorsement guidelines and all applicable TikTok platform policies including, without limitation, TikTok's branded content policy: https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-content-policy
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