21 | TEXT: MEREDITH CORNING contributing fashion editor
of each shoe displayed on Guava’s website, allowing the viewer to interpret each product from several perspectives. Fashioned from biodegradable leather and rubber made from up cycled material it is not only socially responsible, but prolongs the lifespan of the shoe itself. Caleiro works directly with Portuguese craftsmen who are dedicated to their talent in a well-known shoe industry city, Sao Joao da Madeira. By working meticulously with the manufacturers, it allows the brand to guarantee the f inest f inishes and most sustainable materials available. “With the growing discussion about the preservation of the environment, the industry seeks to apply clean technology in their process. Instead of using aggressive chemicals and pollutants, we use a vegetablebased tanner, rich in tannins which are not harmful for waters and the environment,” she explains. Unlike many new designers whose work can often be visually assaulting due to lack of editing, her minimalist
approach keeps each streamlined and elegant.
creation
“More and more I am interested in combining these sustainable ideas towards the whole reality of the company. Every little detail is important to bring a consistent brand. From social responsibility to the shoebox becoming a reusable item. It’s all part of my future goals for Guava.”
Image Credit Jordi Poblet Pedrol
The Electric Ride Spanish concept designer Jordi Poblet Pedrol chose to challenge the conventional electric motorbike by designing a bike using the not so obvious material of wood as a main material, giving it a more earthly sleek aesthetic. A large space for your helmet or shopping is included with all the necessary safety lights cleverly tucked away on the bike. The frame is made of light weight aluminum and very little plastic is present. Powered with a battery supply that charges in 2-3hrs, the Biona can reach speeds of up to 120km/ hr. It also allows for an emergency supply from ordinary batteries