Vol.45, No.07
www.thewarrengroup.com
W E E K O F M O N D A Y, F E B R U A R Y 1 3 , 2 0 2 3
THE REGISTRY REVIEW NEW HAMPSHIRE’S STATEWIDE REAL ESTATE & FINANCIAL NEWSPAPER A Publication of The Warren Group
WEEKLY SALES OF NOTE
R E A L E S TAT E C O A C H
Top-Tier Lead-Generation Tips, and How to Convert Them
Pittsburg 10 FARR RD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,200,000 B: CGH Land Trust LLLP S: Perry Stream Land & Timber Co INC Use: Commercial Building, Lot: 252648sf 1786 INDIAN STREAM RD. . . . . . . . . . . . . . . . . . . . . . $7,200,000 B: CGH Land Trust LLLP S: Perry Stream Land & Timber Co INC Use: Accessory Land Improved, Lot: 339842052sf
2023 Will Stress Real Estate Agents’ Marketing Abilities
Bedford
BY BERNICE ROSS
17 CAMPBELL RD. . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,160,000 B: Steven J Desjardins S: Liliana S Arcidy Tr, Tr for Louis M Arcidy RET Mtg: Home Ln & Invest Bk $1,728,000 Use: 4 Bdrm Colonial, Lot: 183823sf 241 WALLACE RD. . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,100,000 B: Ashley Schrader & Chet Schrader S: James P Cronin Jr RET & James P Cronin Jr Tr Mtg: LoanDepot.Com $1,500,000 Use: 4 Bdrm Conventional, Lot: 150282sf
SPECIAL TO THE REGISTRY REVIEW
A
s we put 2022 behind us and confront the challenges of high mortgage interest rates coupled with fewer sales and lower prices, marketing fundamentals will be more important than ever in 2023. It’s important to use proven ways to make sure that you’re generating and converting as many leads as possible in 2023. First, make face-to-face lead-generation activities your highest priority In the 2022 National Association of Realtors’ Profile of Home Buyers and Sellers, 80 percent of the sellers and 67 percent of the buyers only interviewed one agent that they hired. This means, regardless of whether it’s a referral, an internet lead, phone call or web inquiry, the first agent that meets in-person with a seller gets the listing nearly all of the time. Make sure that person is you! Next, how many incoming buyer leads did you ignore in 2022? According to NAR data, a whopping 58 percent of all buyers were living in a home they owned prior to when they transacted. For every buyer lead you receive, immediately follow up to see if they are also a seller and schedule a face-to-face appointment. Fifty-eight percent of the time, you
Freedom 21 BABCOCK RD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,851,000 B: John Derosby & Mona Derosby S: Bouve Sylvia D Est & Amy B Jodice Mtg: Mascoma Bank $1,440,000 Use: 4 Bdrm Contemporary, Lot: 107158sf
North Hampton 15 ROCKRIMMON RD. . . . . . . . . . . . . . . . . . . . . . . . . $1,710,000 B: Seadon S Wijsen & Andrea R Wijsen S: Dale R Niemi & Jennifer T Niemi Mtg: Primelending $875,000 Use: 3 Bdrm Colonial, Lot: 165092sf
Tuftonboro 25 SAWYER POINT RD . . . . . . . . . . . . . . . . . . . . . . . . $1,600,000 B: David A Jones Tr, Tr for David A Jones T S: Erik R Anderson
Seabrook 49 ATLANTIC AVE. . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,600,000 B: Edward W Sheehan & Kristine L Sheehan S: Richard A Dodge Sr RET & Richard A Dodge Jr Tr
Portsmouth 135 BOW ST U:18. . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,600,000 B: Paul Fazio & Pamela Fazio S: Thomas J Hart & Audrey H Sacca Use: 3 Bdrm Condo
Plaistow 44 SWEET HILL RD. . . . . . . . . . . . . . . . . . . . . . . . . . . $1,500,000 B: FGF Development LLC S: 125 Development NH Corp Mtg: Enterprise Bk & Tr Co $1,076,250 Use: 3 Bdrm Conventional, Lot: 818928sf
49 BUCKMEADOW RD. . . . . . . . . . . . . . . . . . . . . . . . . $1,199,000 B: RG Dev Associates LLC S: Property Possible Inc Mtg: Enterprise Bk & Tr Co $1,635,400 Use: Mixed Use-prim Res & Comm, Lot: 440479sf
800
$1,250 1250
Refinance Purchase
200
$750 750
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec. Jan Feb
$500 500
Continued on Page 12
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$250 250 $0 0
Dec. Jan. Jan. Feb Feb. Mar. Mar. Apr. Apr. May May June June July July Aug Aug. Sept. Sept. Oct. Oct. Nov. Nov. Dec. Dec. Dec. ’21
’22
1600 $1,600
1800
Both
1500
Refinance
1200
1200 $1,200
900
300
Oct. 18
Oct. 19
800 $800
Oct. 20
Oct. 21
400 $400
$00 Oct. 18 Dec. ’18
Month
Purchase
Refinance
Both
Both
Dec. 2018
$241
$266
$507
Dec. 2019 Purchase
$302
$611
$913
Dec. 2020
$420
$1,162
$1,582
Dec. 2021
$381
$853
$1,234
Dec. 2022
$274
$270
$544
Refinance
Purchase
600
Oct. 17
As you go through 2023, remember that referrals are still the best source of listings.
400
0
TRANSACTIONS THRU
0
Remember Your Referrals
Both
600
$1,000 1000
REAL ESTATE RECORDS
3 Belknap �������������������������� 01/27/23 3 Carroll ���������������������������� 01/27/23 4 Cheshire ������������������������ 01/27/23 4 Coos �������������������������������� 01/27/23 4 Grafton ���������������������������� 01/27/23 5 Hillsborough ������������������ 01/27/23 6 Merrimack ���������������������� 01/27/23 7 Rockingham ������������������ 01/27/23 8 Strafford ������������������������ 01/27/23 8 Sullivan �������������������������� 01/27/23 9 Bankruptcies 9 Lien & Attachments 10 Foreclosure, Mortgagee & Other Lien Auctions 10 Requests for Bids & Proposals
2,500 valid contacts in your database, that means about 250 will move in the next year. Likely.Ai identifies who that 10 percent is most likely to be. If their prediction is correct at 30 percent level, that’s 75 potential listings waiting for you in your current contact database.
Volume of Mortgages for Single-Family Homes
$1,500 1500
INDEX COUNTY
will have the opportunity to list their current home and sell them a replacement property. For repeat buyers, that number is 77 percent! Some leads might be hiding in plain site in your own contacts database. Use a tool like Likely.AI’s free Database Refresh report to identify the share of your contacts who listed or sold their home in the last nine months, and the share likely to transact during the next 90 to 180 days. U.S. homeowners currently move on average about once every 10 years. If you have
New Hampshire Market Statistics
Nashua
PG
Agents looking to drum up business for the coming spring market should focus on generating referrals from past clients and older homeowners who might be ready to sell.
Oct. 19 Dec.
Oct. 20 Dec.
Oct. 21 Dec.
Oct. 22 Dec.
’19
’20
’21
’22
❑ Dollar amounts in millions ❑ Source: The Warren Group ❑ Statistics based on single-family home sales
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