MARCH 2025 • ISSUE NO. 1964
WWW.VOICE-ONLINE.CO.UK
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Guiding Black youth toward success Reach Society marks 15 years of impact › p25-32
n e m o w r u o g n ti a Celebr MIDWIFE MENTOR PIONEER SEE INSIDE
Former NHS nurse celebrates her 100th birthday after impacting thousands of lives
Tina as a young midwife
TINA APARICIO’S legacy is one of resilience, service, and care. A proud Windrush Generation nurse, she delivered over 2,000 babies, transforming lives and strengthening communities through her dedication to healthcare, education, and the betterment of others. ›› p22
Tina Aparicio has received numerous awards in honour of her long and distinguished career (Pic: John Aparicio)
Will a new Windrush Commissioner achieve justice?
Campaigners warn the new Windrush Commissioner must not replace a full inquiry into the Windrush scandal. Lawyer Jacqueline McKenzie told The Voice an inquiry was the only way to prevent another scandal. ›› p10 Protests erupted across the UK in 2018 (pictured) as anger over the Windrush Scandal grew (Pic: Getty)
4 | THE VOICE MARCH 2025
COULD YOUR RELAXER GIVE YOU CANCER?
Black women’s groups determined to raise awareness of the popular chemicals being used that have been linked to cancer. By Sinai Fleary
B
LACK British women are calling for an urgent ban on dangerous ingredients that are used in a number of Black hair care products which have been linked to cancer. These include popular hair products such as chemical relaxers that straighten Afrotextured hair which contain lye, a chemical also known as sodium hydroxide, also used to unblock drains. Other Black hair products have been found to contain endocrine disrupting chemicals (EDCs), which are natural or man-made chemicals that mimic or interfere with the body’s hormones, known as the endocrine system. These have been linked to an increased risk of uterine cancers, fibroids, reproductive health issues and early menstruation in studies. Now, a campaign to remove harmful chemicals from Black hair products is gaining momentum as pressure mounts on manufacturers to act. The #NoMoreLyes campaign, led by feminist group Level Up, is calling on leading hair
and beauty company L’Oréal to eliminate toxic ingredients from hair relaxers linked to serious health risks, including uterine cancer and fibroids. The group has written an open letter to L’Oréal demanding transparency about the ingredients it uses in its products, but other campaigners on this issue say stronger action is needed to protect Black women from the long-term health consequences of toxic hair products. VULNERABLE Seyi Falodun-Liburd, co-director of Level Up, told The Voice: “Toxic ingredients in our hair relaxers leave us vulnerable to all sorts, more research is linking use of hair relaxers to uterine cancer, fibroids and other endocrine-disrupting illnesses in Black women. “Our campaign is calling on L’Oréal to either make hair relaxers safe or to remove them from the shelves.” The #NoMoreLyes campaign started in 2021, following the publication of research from Oxford University which found that Black women who used lyebased relaxers at least seven times a year for over 15 years or more had
around a 30 per cent increased risk of developing breast cancer. #NoMoreLyes’s own 2022 survey found that 95 per cent of Black British women don’t trust beauty brands that sell lye-based relaxers. The campaigner believes the negative hair care experiences Black women have should act as a stark warning. “We did a landmark study in 2022 in the UK, and we found that two out of three Black women in the UK have had negative experiences with hair relaxers, including severe burns and permanent hair loss,” she said. “Before it can develop as uterine cancer or more devastating
“Two out of three Black women in the UK have had negative experiences with hair relaxers, including severe burns”
illnesses, you are seeing manifestations of the toxicity of these chemicals in the hair relaxers.” But despite the growing evidence that some hair products pose a danger to our health, Falodun-Liburd says it will be difficult for Black women to change haircare routines as they are steeped in family traditions and cultural practices. WARNINGS “For a lot of us, the ways we take care of our hair are practices passed down generationally, from grandmother to mother, to daughter,” she says. She wants those in the community to check labels more diligently, but also believes manufacturers have a responsibility to put warnings on dangerous products – similar to what is now printed on cigarette packets in Britain. “There are a lot of hair relaxers that say no Lye in the product, but when you look in the ingredients list sodium hydroxide is listed, which is the chemical name for Lye, literally the stuff that you use to unblock drains,” she said. “So that even when Black
women feel like they are making a conscious decision that they think is healthier, it’s still not a choice that we have, because of the packaging and marketing is misleading.” #NoMoreLyes’s open letter was signed by many high-profile names including Dawn Butler MP and author Reni Eddo-Lodge, and over 6,000 people have signed the campaign group’s petition calling for change. Chemical relaxers break down the natural protein in hair for it to be straightened and it can leave users with burns and scarring. Falodun-Liburd revealed that at just nine years old she got her first relaxer after the hairdresser accidently gave her a full relaxer instead of just making her hair ‘easier to manage’, which left her mum angry. “It was almost like a rite of passage. It was just something that you did, kind of like a sign of my transition to adolescence as a teenager,” she recalled. “It felt like part of becoming a woman,” she added. She repeated the procedure again in her teenage years
CAMPAIGNER: Seyi Falodun-Liburd is determined to raise awareness
but this time the experience did not go well. “I was having a bad reaction to hair relaxers where parts of my hair at the back were falling out. When that happened, I did the big chop and cut off all of my hair and started from scratch. “There are a lot of Black women who have had those experiences, they are having severe hair loss, their hair is breaking, it’s brittle, it’s unhealthy, and so they have to start again.” Around 15 years ago, Falodun-
MARCH 2025 THE VOICE | 5
News Feature
BEFORE AND AFTER: Richenda Polson’s hair while using commercial hair products and, inset, the stunning impact of going chemical-free; right, Jasmine McDonald, an epidemiologist at Columbia University, has warned of the harmful chemicals in Black hair products
MORE HARM THAN GOOD: Black women need to know how much damage treatments could be doing (photo: Getty)
Liburd decided to go natural and hasn’t looked back since. Falodun-Liburd’s experience is one that Richenda Polson, from Kent, can relate to. She was always forbidden from using relaxers growing up. She told The Voice: “I was always told that relaxers damage my hair and, to be honest, that’s what I saw. “I saw many examples of people being burned by relaxers or experiencing hair loss.” ROUTINE Polson ended up improperly using boxed hair dyes and straighteners which caused similar damage – leaving her with thin hair that was barely shoulder length. Now she keeps her hair routine very simple, and has even started her own hair care brand – Golden Spice Cosmetics – which she uses. “I alternate between clarifying and hydrating shampoo (sometimes both), regular protein treatments, trims ensuring my hair remains moisturised and in protective styles,” she explained. “I use my best-selling product, Spice Cream, which is a hydrating,
What exactly is prohibited? There’s a full list of over 1,500 substances prohibited in cosmetic products available on the Government’s legislation website.
l Dihexyl phthalate
l Trichloroacetic acid
Some of the banned chemicals are: l Benzidine l Carbromal l Fluoresone
There is also a list of substances which cosmetic products must not contain expect ... subject to the restrictions laid down. For the full details please visit: https://www.legislation.gov. uk/eur/2009/1223/contents
moisturising leave-in conditioner that aids in this routine, specifically when wanting protective styling. “My hair has flourished since following this routine and using my products.” Polson is also backing the growing call for a ban on harmful ingredients in hair products. “The harmful stuff is cheaper but there are alternatives, and we need to be using them,” she said. Researchers at the National Institute of Health (NIH) in America, found in a recent study that women who use chemical hair straighteners and relaxers were
twice as likely to develop uterine cancer in comparison to women who did not. In October 2024, Jenny Mitchell, a 32-year-old African American woman from Missouri, filed a lawsuit against five hair relaxer manufacturers, including L’Oréal USA, claiming that the products had caused her to develop uterine cancer. There was no history of the disease in Mitchell’s family, and she told reporters she started using hair relaxer products in 2000. She had a full hysterectomy to remove her uterus, shattering her
dreams of being able to carry her own children. America’s Food and Drug Administration (FDA) has announced plans to propose a ban of the use of formaldehyde as an ingredient in hair relaxers and straightening products, citing evidence of its links to an increased risk of hormone-related cancers. However, this ban – which was scheduled to be implemented in April 2024 – has been repeatedly delayed and has not yet come into force, angering scientists and researchers who believe drastic action is needed to help protect the health and future of Black women and girls. Jasmine McDonald, PhD is an associate professor of Epidemiology at Columbia University Mailman School of Public Health based in the US. She told The Voice: “The European Union has much stricter regulations on the products that are allowed to be sold than the United States. INDICATOR “When it comes to hair relaxers, I think there should be some type of warning or type of indicator that the product has been associated with cancer. “However, that is just not done.” Dr McDonald is also calling for clearer labelling on hair products, so that ingredients do not remain “unclear”, “unknown” and “untested”. She added that Black women are at greater risk from endocrine disruptor chemicals in hair products as “a lot of this use is not just a one-time thing, it is chronic use, especially when it comes to Black women and it may be used at earlier ages. The problem is there is not enough awareness of what’s in these products and a warning of their association with adverse health effects.” Dr McDonald is also concerned that the known harmful chemicals will be replaced with newer ones, where it is not yet known how they will impact women’s health.
“Now you have replacement chemicals that are coming in, you don’t know the history of those types of chemicals because they are very new,” she said. Black British women spent some £200million on hair products in 2021, according to Treasure Tress – a leading Black haircare subscription service. But despite the lucrative and booming market built off the backs of their spending power, those parting ways with their hard-earned cash are not being protected when they purchase the hair products they need. This could stem from the fact that most of the Black hair products sold in the UK are imported from the US. With products sold by a seller outside the UK there is a chance it may not be manufactured or labelled in accordance with British safety laws. Even with stark warnings or a change in product labelling, some Black women will continue to use the products due to freedom of choice, creativity and selfexpression and sadly societal pressures to adhere to European beauty standards. In 2025, many may feel pressure to straighten their hair because they fear losing employment opportunities as a result of the view Black natural hair is not professional whether it be styled in twists, locks, cornrows, braids or an Afro. Historically, Black women’s magazines have been one of the main outlets where hair products have been advertised in the Black community. However, the lack of action from manufacturers may be changing. Irene Shelley, Editor-In-Chief of Black Beauty and Hair Magazine, pictured inset above, told The Voice, the natural hair movement driven by Black women and highly visible on social media has forced many companies to reassess
their product ingredients. “Companies have made in-roads in reducing parabens, phthalates, and silicones in haircare products due to the natural hair movement,” she said. “Most Afro haircare brands now offer natural hair ranges that don’t contain harmful ingredients. “So, yes, harmful ingredients should be banned or if they are not banned, they should be slapped with a health warning label, as California does with cancer-causing chemicals.” Shelley also said products marketed to Black women were “designed to meet a specific beauty standard – altering hair texture and skin colour” so they have contained harsh chemicals which negatively impact health. “Coupled with the fact we also use beauty products at a higher rate than our White counterparts, further exposes us to chemicals linked to reproductive health issues like uterine cancer and fibroids,” she said. The Office for Product Safety and Standard is the UK’s national product regulator, within the Department for Business and Trade. A Department for Business and Trade spokesperson said: “All hair products sold on our market, including those imported from the US, are subject to strict laws to ensure people’s safety and protect consumers from misleading claims. Distributors, including hair shops, must check that the products they sell comply with these regulations and should take immediate action if they are made aware of any noncompliance.” l Any consumer concerned that a hair product they have purchased is not compliant with regulation should contact their local Trading Standards office or Citizens Advice.
22 | THE VOICE MARCH 2025
Celebrating Women
HER CENTURY OF SERVICE IS AN INSPIRATION TO US ALL
Tina Aparicio, who recently celebrated her 100th birthday, arrived in the UK in 1958 and dedicated her life to the nursing profession. By Vic Motune
O
N A summer day in August 1958, as the SS Colombie set sail from Port-of-Spain, Trinidad, a bittersweet melody filled the air. An orchestra played as 33-yearold Albertina Aparicio, known to all as Tina, stood on deck, waving a final farewell to her beloved mother, Mencina, and her children, John and Gloria. While sad at being parted from her family, her sense of purpose was unwavering. She was embarking on a journey that would change not only her life but the lives of thousands of others in Britain, the country she was travelling to.
For three decades until her retirement in 1988, Tina Aparicio dedicated her life to the nursing profession, navigating immense challenges and making an indelible mark on healthcare in the UK. As one of the pioneering Caribbean nurses who arrived in Britain in the post-war years, her career is emblematic of the resilience, skill, and compassion they brought to the NHS at a critical time. Born on January 31, 1925, in Trinidad, Tina began her career as a teacher before feeling a calling to nursing. Encouraged by her friend Sybil Batson, a district nurse-midwife
Tina’s son John, left, and other well-wishers helped her celebrate with a specially made cake; inset, one of the many hundreds of cards Tina received from well-wishers
in Tilbury, Essex, she made the difficult decision to leave her homeland and train as a nurse in England. Like many Caribbean nurses of her generation, she answered the British government’s call to help build a health service that was struggling to meet the needs of a rapidly growing population. Arriving in Plymouth in 1958, she took up a position at Tilbury and Riverside Hospital, initially working as a general nurse before training as a theatre nurse. However, it was midwifery that captured her heart. But working in this field proved far from easy. She and her peers encountered hostility
and discrimination, both from colleagues and patients, in an era when racism was overt and painful reality. “During my career, I remember how only Black and Irish nurses would associate with each other,” she recalls. “I remember once we went for training and we had to share rooms at our accommodation as the White nurses refused to share a room with a Black person.” Despite these challenges, Tina persevered, rising through the ranks to become a respected senior nurse. She worked in some of the UK’s most pressured hospitals, demonstrating extraordinary skill in handling medical emergencies and mentoring and training new midwives and shaping the future of maternal healthcare in Essex. COMMITMENT Tina delivered over 2,000 babies during her career, focusing primarily on home births. Her compassionate nature and dedication made her a beloved figure in her community, with many girls even named after her. Tina’s career was filled with dramatic and triumphant moments, showcasing her unwavering commitment. In one instance, while rushing to assist a woman in labour, police initially stopped her for speeding but, upon realising the urgency, escorted her with sirens blaring. In another case, Tina correctly predicted twins for a patient, despite a doctor dismissing the possibility – only for her
to deliver two healthy babies. Balancing work and family, she also encountered humorous moments, such as when her young son John answered a call from a worried father. Misunderstanding the phrase “waters had broken,” John innocently replied that they weren’t plumbers. The now great-grandmother also recalls caring for an aristocrat named Lady Antonia Erskine and then meeting the daughters of Britain’s wartime prime minister Sir Winston Churchill who visited Lady Erskine while she cared for her. In 2023, as part of the NHS’s 75th anniversary c el ebrations, Tina’s story was featured in a national touring exhibition entitled Heart of the Nation: Migration and the Making of the NHS, an initiative by the Migration Museum. The exhibition highlighted the indispensable role of migrant workers in shaping Britain’s healthcare system. Last month, Tina celebrated her 100th birthday. Family, friends and former colleagues gathered at a village hall in Brentwood, Essex, to join her in marking this milestone and reflect on a life and career that has had a profound impact on so many people
and the healthcare system she worked in. Denize Ledeatte, Museums Director, National Windrush Museum and Mia Morris OBE, Board Member, National Windrush Museum said in a letter to Tina: “Reaching this significant milestone is not merely a testament to the passage of time, but a celebration of a life that has been characterized by purpose, commitment, and an unwavering dedication to the betterment of others. Your remarkable career, which began in Trinidad and Tobago, is a vivid illustration of your passion for education and service. “You have made indelible contributions to the National Health Service (NHS) and the communities you served. “Delivering over 2,000 babies and providing essential care to countless families are just a few highlights of a career that has profoundly transformed lives. “As a distinguished member of the Windrush generation, your story is one of resilience and courage in the face of myriad challenges. The perseverance you have demonstrated throughout your life serves as an inspiration to many, particularly in highlighting the significance of
MARCH 2025 THE VOICE | 23
News Feature
Like many Caribbean nurses of her generation, Tina answered the British government’s call to help build the new NHS after it was founded in 1948
Shortly after beginning training in 1958 she realised that midwifery was the area of nursing she loved the most
Tina delivered over 2,000 babies during her career
The camaraderie enjoyed with her colleagues was an important part of the job
The centenarian has been described as ‘an inspiration’
cultural contributions to the fabric of society.” Vishnu Dhanpaul, High Commissioner of the Republic of Trinidad and Tobago, said it was an honour to celebrate her milestone birthday. Highlighting her influence on society in a letter to her he said: “Your remarkable journey from teaching in Trinidad and Tobago to dedicating decades of service as a midwife in the United Kingdom reflects a life of purpose and commitment, delivering over 2,000 babies and providing care to countless families. “Your contributions to the NHS and the communities you served have been truly transformative as a distinguished member of the Windrush generation, your courage and perseverance in the face of challenges continue to inspire.” JOURNEY Mike Seaton, Clerk and Centre Manager, The Kelsick Educational Foundation, said: “Many congratulations for your 100th birthday. What a journey you have had and what an amazing inspiration you have been to all that you have come into contact with. I could not help but recall the arrival of my own two sons, and the important role the midwifery team played in their safe arrival and looking after Brec, my wife. Thank you to all the midwives and maternity staff. The NHS is something we are truly proud
Tina with a friend not long after arriving in the UK; above, pictured a few years ago with her grandchildren All photos taken and supplied by John Aparicio of and you have played such an important role in making it such a valuable part of our lives.” Reflecting on how the NHS has changed since she joined in the 1950s Tina says:. “There is not enough empathy and compassion in the NHS now. Employees pay
more attention to the computer screen as opposed to the individual.” She also recalls the strict discipline of her early years. “In my day, the matron was very strict. We could not even wear make-up and we weren’t allowed to walk in public in our uniforms, as that
helped with infection control.” As Britain’s healthcare system faces increasing pressures, Tina fears for its future. “I can see it moving into the private sector where people will have to pay for service. However, I’m not sure that would be a good thing.”
These words serve as a powerful reminder that the NHS was built on the dedication of selfless individuals like Tina Aparicio. As we celebrate her remarkable life, we must never forget the sacrifices that made our healthcare system what it is today.
Tina’s story is Britain’s story – a testament to the strength of the Windrush generation and the enduring impact of those who, like her, took a leap of faith in search of a better future. Her century of service is an inspiration to us all.
38 | THE VOICE MARCH 2025
Lifestyle
Media
‘I COULDN’T DO WHAT I DO WITHOUT WOMEN’
T
HE NODS of approval at seeing Tamara BartonCampbell listed among The Voice Ones To Watch in 2025 came aplenty, via email, text, WhatsApp, DMs — you name it, people were pleased. In one message, the person simply wrote: “You know she’s HER, right!?”. And after doing a little research, that seemed to embody the feeling BartonCampbell has managed to consistently foster through her successful career as an Executive Producer and Manager. The Founder and Creative Director of Renaissance Studios, a Black women-led production studio, you will read from a quick glance at her LinkedIn profile, that the mission, ‘is to reflect the diversity of the world around us by telling authentic stories that celebrate communities, cultures, and the global diaspora’. And she’s been doing a sterling job. “I would say The Dating Pool is one of the works I’m most proud of that we’ve done, and the Sickle Cell Diaries,” Barton-Campbell says when asked about her proudest endeavours to date. She continues: “And it’s interesting because both of those were curated by my sisters. “My sister Kyra has sickle cell and for years we’ve always wondered, what are the issues within that industry, the medical industry as to why there’s never been a cure as to why there’s discrimination within that space. “Kyra was commissioned by
CELEBRATED: Tamara Barton-Campbell was named as One to Watch by The Voice
Tamara BartonCampbell says her success is the result of collaboration and support. By Joel Campbell
Channel 4 a few years ago to do the Sickle Cell Diaries. That probably is one piece of work that we’re really really proud of. “Another piece of work is The Dating Pool. “My sister Charlene, who is the head of development at Renaissance Studios, came up with this idea of speed dating in the back of a car that was then picked up by Channel 4. “We’ve got a few things coming soon in regards to The Dating Pool that I can’t really talk about yet. But we will.” FAMILY At the time of doing this interview Barton-Campbell intimated that the news she was withholding could break in International Women’s Month, so keep your eyes peeled. As well as clearly being a family affair, Renaissance Studio’s is also home to a plethora of talented women Barton-Campbell says if not for them, she wouldn’t be where she is today. It’s a sisterhood, a thriving one at
that. Having taken over The Voice headquarters on the afternoon of this interview, she explained why there was no way she could have come without her trusted team. Speaking on the women that inspire her away from her immediate family, she enthused: “Outside of my sisters, my mum, my granny, outside of those people, I look for people in my life who have helped me over a period of time. “As a teen, as a young woman growing up, trying to understand the world, trying to add to the world, trying to find herself. “A lot of those women are here today. You have Abi, who is very instrumental when it comes to faith. We’re up every day at 5am. We’re praying. We’re giving thanks. We’re talking. “We’re talking about business at 6am every day talking about the challenges, and we’re talking about the things that are happening. “I haven’t done that before with any woman in my life. “And I think us being united together enables those things to happen. That’s why I couldn’t really do today without those women. Because when I look at every time we’ve been commissioned we do call up these people. We call up all of those people to help us, you know, and I think it is about unity, for me. “It is about the women who have opened doors for me. That’s why I continue to open doors for other women and continue to make sure that I’m there for them as well when and if they need me.” Driven by a commitment to make a positive impact BartonCampbell also founded The Rebirth Project, a CIC and charity extension of Renaissance Studios. Put simply, she said: “The Rebirth Project is a charity which we set up to teach and train young people how to get into the film and TV industry.” It’s working. Check out the Voice website for coverage on our recent trip to the Leisure United Parsloes Park, Bobby Moore Sports Hub, in east London where presenter,
POWERHOUSE: Creative Director Tamara BartonCampbell is making waves in her industry
(photos: Jessie Nsingo-Izilein)
Nyamka Becktemba, rose to the occasion in order to interview the likes of actor Idris Elba and Premier League footballer Jarrod Bowen. Becktemba is one of many women who has worked with Renaissance Studios and The Rebirth Project. Barton-Campbell understands all too well the value of on job experience. Explaining where it all started for her, she said: “I was 11, actually. “I went to a space called YCTV, Youth Cable Television, me and my sisters. And we were taught how to get into film and TV, a variety of aspects. “So producing, directing, singing, dancing. But the interesting thing was, the people who would take those lessons were a David Bowie or a Ruby Wax. “You would turn around, and all of a sudden, Harrison Ford is there? “So when you’re in that kind of environment, you become more curious, more inquisitive about how that works. “And that’s really how it started. My sisters and I, we grabbed the opportunity and we just continued from there.
“In my 20s, I decided I wanted to continue producing. It was something that made me really happy. The environment made me happy. And then I continued working for a variety of production companies in Central London, working in film, working in TV, working with some of my friends who do amazing things. FEARS “And I was like, actually, I want to create amazing things with my friends who do really good things, and that’s where a lot of it started.” Branded content, film, TV and music production, she’s done it all. She really is, HER. It’s been a journey, one that hasn’t been without its challenges. And with fears that there is a waning appetite for all things pushing in the direction of greater diversity, equity and inclusion, there could be challenging times ahead. Watch the full interview online to find out more on her views about the attack on all things DEI. She’s seen it all before though and is winning no matter what. Better still, she’s bringing an army along with her. A very capable
and competent army at that. Sharing her thoughts on what future success looks like, she said: “I think things like seeing an idea come to life and being out there.” She added: “We come from a community of people who have been hidden from the processes of film and TV. And when you’re hidden from certain processes or certain processes have been hidden from you, should I say, success looks like your idea being on TV. “Success looks like things happening. Success looks like me, when I was by myself at a time in a studio space, thinking, ‘Oh, my gosh! How am I now going to be able to pay the bills? How am I going to be able to answer some of these briefs?’ “Success looks like my sister saying, actually, we just left our day jobs at Discovery Channel, and decided we’re going to come and work with you. “Success looks like growing as a team and going out there and being united and having a vision that is quite cohesive. That’s what success looks like for me.” l Full interview on our website
MARCH 2025 THE VOICE | 39
Lifestyle
HELPING YOU MAKE SENSE OF SOCIALS
A
UTHOR, DR. Elaine Wi l liams-Morgan wants you to join her on a ‘journey of exploration’ as we all wrestle with the ever-changing options across social media. Williams-Morgan’s new book Avalanche of Leads: Why You Should Use Social Media to Build Your Brand explores social media, the modern class of information technologies built on Web 2.0 and the Internet. A native of Jamaica, WilliamsMorgan has had a distinguished career as a media executive and consultant, managing media, leading change, and supporting digital transition efforts. For over 20 years, she has served major media and other organisations in the Caribbean and the United States, including the RJRGleaner Communications Group, CVM Television and the Caribbean Media Corporation.
Having worked with a range of corporate brands, Elaine Williams Morgan is now imparting her wisdom in a new book. By Joel Campbell Her new book is an informative insight into the most popular of the myriad social media platforms across the globe as well as their industry applications. “The wide-scale adoption of social media is driven by the growing number of social media platforms and the avalanche of leads available through these platforms,” said Williams-Morgan. She added: “Additionally, adoption is driven by the potential positive effect of these networks on a firm’s brand profile, customer acquisition
opportunities, and innovation capabilities. It is for these reasons that social media integration is increasingly seen as imperative for organisational leaders seeking to grow their customer base, as well as for individuals seeking to establish their presence in the new business ecosystem. “Join me on this journey of exploration as we get social.” An experienced business educator, Williams-Morgan develops and delivers courses to meet organisational training needs, promote digital literacy, and support brand building, using social media and other new technologies. She says her latest book is designed to provide the reader with a better understanding of the development of social media and its disruptive effects on life and business.
Books
INVITATION: Elaine Williams-Morgan urges you to join her on a journey of exploration through her new book.