VOICE
T h e co l l e ct ive wisdom, b eh aviou r, a nd i nflue nc e of a c r owd dr i ve de c i si ons, spa rk m o v e m e n t s an d sh are in sig h ts th a t r e fl e c t some t hi ng gr e a t e r t ha n the i ndi vi d ua l. T h e C r o w d , in u n ison , creates a broa de r pi c tur e tha t sha pe s t he la r ge r na r r a t i ve.