ADVERTISING IN
DISPLAY ADVERTISING Display ads provide the perfect advertising opportunity for area businesses, university departments, and individuals advertising products, services or special events. A display advertisement is an ad that has an artistic element along with the message and is priced by column inches. The number of column inches is determined by multiplying the number of columns horizontally by the ad’s height in inches. For example, a 2x5 ad (2 columns wide by 5 inches deep) would equal a total of 10 column inches. RATES Local open rate: $6 per column inch National rate: $12 per column inch Contract rates are available to local advertisers only. Ask your sales representative for more details. Local rates apply to businesses owned and operated in the Hattiesburg area. National rates apply to all other businesses. No agency discounts are available. The national advertising rate is charged to anyone who takes a commission or fee.
COLUMN SIZES We are a tabloid newspaper with a printable area of 10” width and 13.75” height.
BUSINESS BUILDER Businesses that advertise in the Thursday edition can repeat the same ad with no changes in the following Tuesday edition for $4.25 per column inch. Offer does not apply to national advertisers, ad agencies, or local contract advertisers. The Business Builder special is only for Thursday-Tuesday consecutive runs, not Tuesday-Thursday.
Ship inserts to: Signature Offset 2610 Lakeview Road Hattiesburg, MS 39401 Reference: USM/The Student Printz
COLOR Color is available with a one-week advance notice. Spot color is $50 and 4-Color Process (CMYK) is $200. DESIGN We offer ad design and layout services at no additional cost to our advertisers. Ask your sales representative for more information. PROOFS Ad proofs are available if ads are submitted thre working days prior to the publication deadline. There is no additional charge for the proof or for ad pickup. TEARSHEETS Tearsheets are provided for all display advertisers, and are available by request for classified advertisers who provide a self-addressed stamped envelope for each issue requested.
1 column................................................... 2 columns................................................. 3 columns................................................. 4 columns................................................. 5 columns................................................. Doubletruck............................................ Maximum height of ads ..........................
1.941 4.05” 6.158” 8.226” 10.374” 21.51” 13.75”
INSERTS The price for preprinted free standing inserts is $120 per thousand. No agency discounts are available. The maximum size for inserts is 10 x 13 inches. Five days lead time required.
CAMERA-READY REQUIREMENTS To assure the best quality electronic reproduction of your advertisement: All work should be sent in Adobe PDF format with fonts embedded. Set up colors as process (CMYK) colors at 300 ppi. All photos to print in black and white should be in grascale mode at 300 ppi, 3 percent highlight and 85 percent shadow. CLASSIFIED ADVERTISING Classified ads are now available online at www.studentprintz.com/pages/classifieds/ or click the link for Classifieds on The Student Printz homepage. The base cost is $3.75 and anyone can register as a user and enter thei own ad. The system will show you what the ad will look like and how much it will cost efore you eer have to commit to pay for it. Your ad will appear on the webpage and in the print edition of The Student Printz.
ADVERTISING IN
ADVERTISING POLICY The Student Printz, through its advertising manager and publications manager, reserves the right to reject any advertising copy based on guidelines adopted by the University of Southern Mississippi Board of Publications. Those guidelines are posted on our website: www.studentprintz.com The Student Printz will accept advertising for legal activities only. Advertising considered libelous will not be printed. The Student Printz will not accept ads that give only an address, e-mail address, or telephone number and that do not give the name of the business or organization placing the advertisement.
Advertising credit requirements include: • All new accounts must pay in advance. • Political advertisements must be paid in advance. • All classifieds must be paid in advance. • All dot-com businesses must pay in advance. The Student Printz is not liable for damages in any advertisement or for more than the cost of the space occupied by the erroneous ad. The Student Printz is not bound by any conditions, printed or otherwise, on insertion orders, contracts, or copy instructions when such conflicts with policies covered by this rate card.
ADVERTISING DEADLINES Edition Deadline Thursday........Monday Noon Tuesday.........Thursday Noon
CONTACT US
Advertising Manager Publications Manager Executive Editor Newsroom FAX
(601) 266-5188 (601) 266-6746 (601) 266-6431 (601) 266-4266 (601) 266-4268
Mail: The Student Printz The University of Southern Mississippi 118 College Drive #5088 Hattiesburg, MS 39406-0001
Physical address: The Student Printz The University of Southern Mississippi 2609 West Fourth St. Hattiesburg, MS 39402
Advertising e-mail address: printzad@usm.edu
Web site: www.studentprintz.com AA/EOE/ADAI USM49927.5088 5.04
2009-2010 Publication Dates Fall semester
Spring semester
August 2009
January 2010
Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Sunday Monday Tuesday Wednesday Thursday Friday 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31
Sunday Monday Tuesday 1 6 7 8 13 14 15 20 21 22
Wednesday 2 9 16 23
Tuesday 2 9 16 23
27
30
Sunday Monday 1 7 8 14 15 21 22 28
Sunday Monday 1 7 8 14 15 21 22 28 29
Tuesday 2 9 16 23 30
February 2010
September 2009
28
29
Thursday 3 10 17 24
Friday 4 11 18 25
Saturday 5 12 19 26
October 2009
Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 11 18
12 19
13 20
14 21
15 22
16 23
17 24
25
26
27
28
29
30
31
November 2009
Saturday 2 9 16 23 30
Wednesday 3 10 17 24
Thursday 4 11 18 25
Friday 5 12 19 26
Saturday 6 13 20 27
Thursday 4 11 18 25
Friday 5 12 19 26
Saturday 6 13 20 27
March 2010 Wednesday 3 10 17 24 31 April 2010
Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10
15 22 29
11 18 25
16 23 30
17 24
18 25 31
19 26
20 27
21 28
December 2009
Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8
12 19 26
13 20 27
14 21 28
15 22 29
16 23 30
17 24
May 2010
Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8
For more information or to reserve your ad space call (601) 266-5188 or email printzad@usm.edu
Sample Sizes for print edition
Full Page 68.60 column inches
Half Page 34.05 column inches
5 columns by 13.72 inches
5 columns by 6.81 inches
34.24 column inches 4 columns by 8.56 inches
17.12 column inches 4 columns by 4.28 inches
17.14 column inches 2 columns by 4.28 inches
8.40 column inches 2 columns by 4.2 inches
Other commonly requested sizes: Business Card Small Rectangle Runner 4 column inches 10 column inches 15 column inches 2 columns by 2 inches 2 columns by 5 inches 5 columns by 3 inches (actual size: 4.05”x2”) (actual size: 4.05”x 5”) (actual size: 10.374”x3”) not available on page one We run ads of ANY SIZE. These are just a few commonly requested units. If you would like help in finding a size that meets you needs and your budget, contact our advertising department. We are happy to work with you to customize a package for you.
(601) 266-5188
printzad@usm.edu
www.studentprintz.com
Sample Sizes for online edition
Medium Rectangle Ad: 300 px by 250 px
Vertical Banner Ad: 160 px by 600 px
Actual size
Horizontal Banner Ad: 468 px by 60 px Actual size
Online Advertising: The Student Printz Online receives an average of more than 25,000 hits per month. An online ad can be linked so viewers click on the ad and are taken to your web site. Horizontal banner ads appear in the middle of our site. Rectangle and vertical banner ads appear on the right side of our site. All ads are run-of-site (placed on all site pages and run in rotation with other ads the same size. GIF, JPC, PNC and SWF (Flash) formats are accepted. A GIF may be animated.
Rates for any size ad are the same: $150 per month $500 per semester $750 per year
Need assistance or have questions? Call us at 601-266-5188 or email printzad@usm.edu www.studentprintz.com