the singapore
marketer knowledge for marketing excellence
jul-sep’16
The Rationalisation of
CONTENT
PLUS+
$5.35 incl. GST
12 How Social Listening Can Enhance Your Content Strategy 18 Using Data Technology to Drive Your Content Marketing Strategy 30 Content Marketing Trends for 2016 and How Singapore Press Holdings (SPH) Digital is Riding the Wave The Official Publication of the Marketing Institute of Singapore, the National Body for Sales and Marketing