The Singapore Marketer (Jul-Sep 2015)

Page 1

the singapore

marketer knowledge for marketing excellence

jul-sep’15

The Power of

Out-of-Home 04 The Power of Out-of-Home (OOH) 18 Taking OOH into the Digital Age 28 Outdoor Media (OOH) and Marketing the 28th SEA Games $5.35 incl. GST

MCI (P) 129/06/2015 The Official Publication of the Marketing Institute of Singapore, the National Body for Sales and Marketing


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The Singapore Marketer (Jul-Sep 2015) by The Singapore Marketer - Issuu