BARRY HOEY L U X U RY MARKET REPORT
NAPLES + MARCO ISLAND + LEE COUNTY JANUARY 2026
BARRY HOEY
Full-Time Broker/Owner, CRS, GRI, CLHMS
239.360.5527
Barry@SWFLLuxury.com www.239RealEstateDeals.com If you are looking for a REALTOR® or Brokerage who will fully communicate; promptly, professionally, and in detail with you, to help you with all your Real Estate needs, then look no further. By helping local, national and international customers; both sellers and buyers, from answering questions to having utility / contractor lists and any other information available through the transaction & after closing; I’m here for you and I’m always available to help. My top priority is going beyond the expected to deliver an exceptional and fully satisfying one-stop, full-service real estate experience for home buyers and sellers. I will work with you throughout your entire home search or sale process, and assist in finalizing the details. As a highly trained professional, I will use my technology, marketing, presentation, communication, negotiation and sales tools to help you find the home that matches your criteria. If you are selling your property, I will ensure it reaches a global audience and is sold quickly for the highest price possible, with the least amount of inconvenience to you. To help all my customers in the best possible way, I have worked to achieve many designations and affiliations: ABR® (Accredited Buyer’s Representative), AHWD (At Home with Diversity), CIPS (Certified International Property Specialist), CLHMS (Certified Luxury Home Marketing, CNE, (Certified Negotiation Expert), CRS (Certified Residential Specialist), GRI (Graduate of the Realtor Institute), MCNE (Master Certified Negotiation Expert), RSPS (Resort and Second Home Property Specialist), SFR (Short sales and Foreclosure Resource Certified), Smart Home, SRES®, (Senior Real Estate Specialist), SRS (Seller Representative Specialist) REALTOR® (active member of our local board of Realtors; NABOR (Naples Area Board of Realtors), Member of MIAAOR (Marco Island Area Association of Realtors), Member of RALSC / Stellar MLS, Member of Sanibel and Captiva Islands Association of Realtors), Member of Florida Realtors & Member of NAR (National Association of Realtors). I continue to be an active member of the Institute for Luxury Home Marketing. I am a Preferred Agent on a number of popular online Real Estate websites and magazines; which means that I will be able to promote your listing much better to a local, national and international clientele. Through the additional cutting edge tools and technologies which enables additional marketing I have a large local, national and international clientele which I keep fully updated on changes in the market, etc. Because 90% of home shoppers now search for homes on the Internet, our systems offers unmatched property marketing and technology to generate interest in your property. My vision is to continue to be the preferred gateway for an exceptional Real Estate experience, for you.
TABLE OF CONTENTS PAGE 4-7
NORTH AMERICAN LUXURY MARKET REVIEW
PAGE 8
13-MONTH MARKET TRENDS
PAGE 9
SINGLE-FAMILY HOMES MONTHLY OVERVIEW
PAGE 10
ATTACHED HOMES MONTHLY OVERVIEW
PAGE 11-14
MONTHLY STATISTICS BY CITY
PAGE 15
LUXURY REPORT EXPLAINED
PAGE 16
WELCOME MESSAGE
PAGE 17
NAPLES LUXURY MARKET REVIEW
PAGE 22
MARCO ISLAND LUXURY MARKET REVIEW
PAGE 27
LEE COUNTY LUXURY MARKET REVIEW
PAGE 32
THANK YOU
NORTH AMERICAN LUXURY REVIEW DECEMBER 2025: A RESILIENT FINISH FOR NORTH AMERICA’S LUXURY MARKET December 2025 delivered an unexpected but compelling close to the year for North America’s luxury real estate market. While November initially appeared to signal a softening, posting year-over-year declines compared to November 2024, December reversed course decisively. Activity realigned more closely with the momentum seen in September and October, positioning November as a statistical anomaly rather than the start of a downward trend.
A LOOK AT THE NUMBERS Luxury home sales strengthened across both property types. Single-family transactions rose 7.8% yearover-year, while attached luxury properties posted a 4.1% increase compared to December 2024. Even more notable was the month-over-month performance: sales increased by 9.4% for single-family homes and surged 15.9% for attached properties compared to November. This trajectory runs counter to traditional seasonal patterns, where luxury activity typically cools from October through January before reaccelerating in early spring. Further reinforcing the market’s underlying strength, December 2025 sales also exceeded those recorded in November 2024, underscoring that demand remained active well into year-end. Pricing trends reflected a measured but healthy appreciation. Median sold prices increased year-overyear by 3.9% for single-family homes and 2.7% for attached properties. On a month-over-month basis, single-family median sold prices edged higher by 0.9%, while attached properties experienced a modest 2.0% decline. In the context of easing interest rates, the softening of the median sold price in the attached segment could likely reflect a broader buyer response to improved affordability conditions, with increased transaction volume occurring at relatively lower price points rather than signaling price weakness.
INVENTORY EXPANSION MEETS SELECTIVE SELLER BEHAVIOR Declining interest rates also appear to have played a critical role in supporting inventory expansion. Yearover-year inventory levels increased by 10.2% for single-family homes and 5.3% for attached properties, providing buyers with greater selection and confidence to transact. However, the composition of new listings reveals a more nuanced seller mindset. While new inventory for single-family homes rose 4.6% year-over-year, month-over-month new listings declined, suggesting that detached homeowners, though more secure than earlier in the year, remain selectively cautious. In contrast, new listings for attached homes declined by 1.6% year-over-year and 27.6% month-over-month, even as buyers leaned into perceived value opportunities within that segment.
A MARKET IN BALANCE Taken together, these indicators confirm that the luxury market closed 2025 with resilience and structural strength. On an annual basis, single-family luxury sales outperformed 2024 by 6.1%. Attached sales, though still marginally below prior-year levels, continued to close the gap - the differential narrowed steadily throughout the year, from 2.7% in September to just 1.6% by December, pointing to improving alignment between the two segments. December’s market balance metrics further reinforce this narrative. The single-family luxury segment firmly maintained seller’s market conditions, while the attached segment trended back toward the threshold between balanced and seller-favored territory. This shift reflects improving absorption rather than constrained supply, a constructive signal for early 2026. Overall, median prices remained stable, inventory expansion enabled buyers to re-engage decisively, and sellers, while still disciplined, demonstrated a growing acceptance of evolving market conditions. December therefore marked not just the end of the calendar year, but a confident transition into 2026.
DEMAND MORE STRATEGIC, AND PURPOSE-DRIVEN By the end of 2025, luxury demand across North America is no longer homogenous. Ultra-highnet-worth buyers continue to dominate the top end, using luxury real estate as a tool for capital preservation, diversification, and longterm optionality, often deploying cash to retain flexibility and negotiating leverage. At the same time, a growing cohort of newly affluent and move-up buyers has reshaped the mid-luxury segment. These buyers are highly informed, value-conscious, and selective, prioritizing design quality, location, and lifestyle functionality over headline pricing.
Across generations, particularly among Gen X and Millennial wealth holders, demand increasingly favors pragmatic luxury; homes that support multigenerational living, hybrid work, and everyday quality of life rather than purely symbolic status.
LIFESTYLE AND LONG-TERM VALUE BECOME CORE VALUE DRIVERS As 2025 concludes, lifestyle alignment has emerged as one of the strongest determinants of value in the luxury market. Wellness infrastructure, sustainability credentials, and advanced home technology are no longer differentiators; they are baseline expectations. Buyers increasingly seek residences that support physical and mental well-being, operational efficiency, and long-term adaptability. Integrated wellness spaces, smart home ecosystems, energy efficiency, and environmentally responsible design now command measurable premiums and contribute to liquidity resilience. Properties offering these attributes are viewed not only as desirable homes, but as more durable long-term assets.
SELLERS REMAIN CONFIDENT YET STRATEGIC By year-end 2025, luxury property sellers had clearly shifted toward a more confident and strategic posture. Strong equity positions, moderating price growth, and heightened awareness of tax and carrying costs has led many to prioritize patience over selling below perceived value. When sellers enter the market now, execution is highly intentional. Listings emphasized movein readiness, thoughtful presentation, and features aligned with buyer priorities such as wellness, technology, and lifestyle functionality. Pricing strategies became more data-driven and tailored to specific buyer segments rather than broad market sentiment. Discretion has also emerged as a defining trait, with many high-net-worth sellers favoring strategies that maintain control over timing and exposure.
LOCAL VARIATION AND GROWING GLOBAL INFLUENCE Luxury market performance increasingly diverged at the local level in 2025. Inventory levels, pricing power, and buyer urgency varied meaningfully by region, driven by differences in local economic conditions, migration patterns, housing supply constraints, and lifestyle appeal. As a result, some markets continued to exhibit seller-favored conditions, while others transitioned toward greater balance, reinforcing the importance of hyper-local market knowledge in pricing and positioning luxury assets. At the same time, luxury real estate became more deeply interconnected with global economic and lifestyle forces. Cross-border capital flows, geopolitical uncertainty, currency considerations, and international mobility increasingly influenced both buyer demand and seller strategy. Gateway cities, resort destinations, and lifestyle-oriented markets continued to attract international interest, while
domestic affluent buyers also evaluated properties through a global lens - assessing regulatory stability, tax environments, and long-term optionality alongside traditional lifestyle factors. Technology further amplified this global reach. Advanced digital marketing, immersive virtual property experiences, and streamlined remote transaction capabilities expanded access to international buyers, increasing competition for well-positioned assets while simultaneously raising the expectations of affluent buyers for properties that fully align with their lifestyle, design, and experiential standards.
MACRO, LIFESTYLE, AND STRATEGIC FORCES SHAPING THE 2026 LUXURY OUTLOOK As the market enters 2026, luxury real estate decision-making is increasingly informed by broader macroeconomic and lifestyle considerations. Affluent buyers are evaluating properties as strategic assets within wider financial and life-planning frameworks, factoring in portfolio diversification, lifestyle flexibility, and intergenerational needs. Against this backdrop, the luxury market enters 2026 from a position of relative strength. Balanced sales activity, expanding inventory, and resilient pricing provide a foundation for measured, strategic growth rather than speculative momentum. Success will hinge less on broad market heat and more on targeted value, curated experiences, and global relevance. Luxury real estate has matured beyond transactional dynamics. It now sits at the intersection of lifestyle optimization, investment strategy, and experiential differentiation—where the most compelling properties tell a story far beyond square footage and price alone. In this environment, the role of the luxury real estate specialist becomes even more essential. Accurate interpretation of shifting inventory patterns, emerging buyer motivations, and macroeconomic influences will be critical. The most successful clients in 2026 will be those who are informed, adaptable, and guided by deep market expertise.
– 13 - MONTH MARKET TRENDS – FOR THE LUXURY NORTH AMERICAN MARKET
Single-Family Homes
Attached Homes
Single-Family List Price
Attached List Price
All data is based off median values. Median prices represent properties priced above respective city benchmark prices. 45
DAYS ON MARKET
40 35 30 25 20 15 10 5 0
DEC
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
45% 40%
SALES RATIO
35% 30%
Seller's
25%
21%
20%
Balanced
15%
12%
10%
Buyer's
5% 0%
DEC
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
SEP
OCT
NOV
DEC
SALES PRICE VS. LIST PRICE
$1,700,000
$1,500,000
$1,300,000
$1,100,000
$900,000
$700,000
$500,000
DEC
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
– LUXURY MONTHLY MARKET REVIEW – A Review of Key Market Differences Year over Year December 2024 | December 2025
SINGLE-FAMILY HOMES December 2024
December 2025
Median List Price
$1,531,000
$1,499,000
Total Inventory
51,261
56,512
Median Sale Price
$1,300,000
$1,350,000
New Listings
9,789
10,233
Median SP/LP Ratio
97.83%
97.57%
Total Sold
14,118
15,213
Total Sales Ratio
27.54%
26.92%
Median Days on Market
37
41
$381
$392
3,243
3,372
Median Price per Sq. Ft.
December 2024 December 2025
Average Home Size
Median prices represent properties priced above respective city benchmark prices.
444
1,095
New Listings
Total Sold
5
.62%
Med. Sale Price
Days on Market
Sales Ratio
50,000
$
SINGLE-FAMILY HOMES MARKET SUMMARY | DECEMBER 2025 •
Official Market Type: Seller's Market with a 26.92% Sales Ratio.1
•
Homes are selling for an average of 97.57% of list price.
•
The median luxury threshold2 price is $900,000, and the median luxury home sales price is $1,350,000.
•
Markets with the Highest Median Sales Price: Pitkin County ($9,500,000), Whistler ($8,936,667), Paradise Valley ($5,200,000), and Naples ($4,500,000).
•
Markets with the Highest Sales Ratio: East Bay (113.70%), Howard County (109.80%), San Francisco (100.00%), and Silicon Valley (92.80%). Sales Ratio defines market speed and market type: Buyer's < 12%; Balanced >= 12 to < 21%; Seller's >= 21%. If >100%, sales from previous month
1
exceeds current inventory. 2The luxury threshold price is set by The Institute for Luxury Home Marketing.
– LUXURY MONTHLY MARKET REVIEW – A Review of Key Market Differences Year over Year December 2024 | December 2025
ATTACHED HOMES December 2024
December 2025
Median List Price
$945,000
$953,700
Total Inventory
20,811
21,903
Median Sale Price
$863,855
$886,848
New Listings
4,117
4,053
Median SP/LP Ratio
98.29%
97.88%
Total Sold
4,141
4,309
Total Sales Ratio
19.90%
19.67%
Median Days on Market
39
39
$480
$514
1,914
1,942
Median Price per Sq. Ft.
December 2024 December 2025
Average Home Size
Median prices represent properties priced above respective city benchmark prices.
0
.23%
Days on Market
Sales Ratio
64
168
$
22,993
New Listings
Total Sold
Med. Sale Price
ATTACHED HOMES MARKET SUMMARY | DECEMBER 2025 •
Official Market Type: Balanced Market with a 19.67% Sales Ratio.1
•
Attached homes are selling for an average of 97.88% of list price.
•
The median luxury threshold2 price is $700,000, and the median attached luxury sale price is $886,848.
•
Markets with the Highest Median Sales Price: Pitkin County ($4,200,000), Park City ($2,725,000), Ft. Lauderdale ($2,725,000), and Telluride ($2,705,000).
•
Markets with the Highest Sales Ratio: Morris County (175.00%), Fairfax County (127.60%), Howard County (118.90%), and Montgomery County (107.30%). Sales Ratio defines market speed and market type: Buyer's < 12%; Balanced >= 12 to < 21%; Seller's >= 21%. If >100%, sales from previous month
1
exceeds current inventory. 2The luxury threshold price is set by The Institute for Luxury Home Marketing.
– LUXURY MONTHLY MARKET REVIEW – SINGLE FAMILY HOMES
ATTACHED HOMES
State Market Name
List Price
Sold Price
DOM
Ratio
Market
List Price
Sold Price
DOM
Ratio
AB
Calgary
$1,017,500
$1,004,469
40
37.70%
Seller's
$835,000
$761,250
44
20.60% Balanced
AZ
Chandler and Gilbert
$1,050,000
$1,000,000
58
33.60%
Seller's
-
-
-
-
-
AZ
Flagstaff
$1,775,000
$1,200,000
64
19.80% Balanced
-
-
-
-
-
AZ
Fountain Hills
$2,789,000
$2,162,500
37
17.80% Balanced
$750,000
$1,322,500
125
8.00%
Buyer's
AZ
Mesa
$899,900
$844,950
54
34.50%
Seller's
-
-
-
-
-
AZ
Paradise Valley
$6,494,500
$5,200,000
71
12.90% Balanced
-
-
-
-
-
AZ
Phoenix
$925,000
$849,000
61
31.50%
Seller's
-
-
-
-
-
AZ
Scottsdale
$2,400,000
$1,767,000
48
26.00%
Seller's
$998,000
$1,037,500
63
25.90%
Seller's
AZ
Tucson
$710,000
$678,000
49
20.80% Balanced
-
-
-
-
-
BC
Okanagan Valley
$1,885,000
$1,750,000
85
6.00%
Buyer's
-
-
-
-
-
BC
Vancouver
$4,000,000
$3,494,000
36
7.90%
Buyer's
$1,889,450
$1,732,500
25
12.60% Balanced
BC
Whistler
$5,422,000
$8,936,667
86
5.90%
Buyer's
$2,250,000
-
-
0.00%
Buyer's
CA
Central Coast
$2,950,000
$2,274,824
56
24.90%
Seller's
$1,162,500
$1,100,000
32
24.20%
Seller's
CA
East Bay
$2,049,500
$1,938,800
16
113.70%
Seller's
$1,149,000
$1,075,000
26
49.00%
Seller's
CA
Greater Palm Springs
$1,885,000
$1,780,000
31
19.00% Balanced
-
-
-
-
-
CA
Lake Tahoe
$2,940,000
$1,900,000
66
25.30%
Seller's
$1,800,000
$1,520,000
84
18.00% Balanced
CA
Los Angeles Beach Cities
$6,895,000
$4,213,750
54
18.40% Balanced
$1,898,500
$1,780,000
27
19.10% Balanced
CA
Los Angeles City
$5,500,000
$3,724,990
31
18.30% Balanced
$1,649,500
$1,475,000
38
21.30%
Seller's
CA
Los Angeles The Valley
$2,499,000
$1,957,500
42
23.90%
Seller's
$799,000
$800,000
49
28.20%
Seller's
CA
Marin County
$3,600,000
$3,500,000
42
53.20%
Seller's
$1,144,500
$1,160,000
36
57.10%
Seller's
CA
Napa County
$2,970,000
$2,262,500
51
15.00% Balanced
-
-
-
-
-
CA
Orange County
$2,899,940
$2,165,000
35
43.60%
Seller's
$1,293,500
$1,152,500
54
46.50%
Seller's
CA
Placer County
$1,200,000
$1,125,000
47
33.60%
Seller's
-
-
-
-
-
CA
Sacramento
$949,894
$895,000
30
42.40%
Seller's
-
-
-
-
-
CA
San Diego
$2,300,000
$1,899,000
23
41.30%
Seller's
$1,149,000
$1,143,750
23
41.90%
Seller's
CA
San Francisco
$4,267,500
$3,514,000
11
100.00%
Seller's
$3,250,000
$2,525,000
10
64.10%
Seller's
CA
San Luis Obispo County
$1,894,500
$1,428,573
41
32.70%
Seller's
-
-
-
-
-
CA
Silicon Valley
$4,347,500
$3,500,000
12
92.80%
Seller's
$1,648,990
$1,645,000
21
64.10%
Seller's
CA
Sonoma County
$2,224,500
$1,799,500
138
25.30%
Seller's
$749,000
$727,495
85
35.30%
Seller's
CA
Ventura County
$2,199,450
$1,700,000
70
27.40%
Seller's
$775,000
$750,000
57
31.80%
Seller's
CO
Boulder
$2,300,000
$1,525,000
55
22.60%
Seller's
$899,000
$842,500
114
21.50%
Seller's
CO
Colorado Springs
$937,353
$907,500
44
21.20%
Seller's
$607,388
$574,923
129
14.30% Balanced
CO
Denver
$1,500,000
$1,400,000
54
30.60%
Seller's
$830,000
$810,000
39
19.30% Balanced
CO
Douglas County
$1,330,000
$1,130,000
56
26.90%
Seller's
$577,000
$557,500
33
22.00%
CO
Eagle County
$5,995,000
$3,800,000
122
9.00%
Buyer's
$2,750,000
$2,350,000
82
14.10% Balanced
CO
Pitkin County
$14,250,000
$9,500,000
135
4.50%
Buyer's
$3,600,000
$4,200,000
198
7.50%
Buyer's
CO
Summit County
$3,547,500
$2,210,500
113
22.50%
Seller's
$1,295,000
$1,030,000
71
21.30%
Seller's
Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.
Market
Seller's
– LUXURY MONTHLY MARKET REVIEW – SINGLE FAMILY HOMES
ATTACHED HOMES
State Market Name
List Price
Sold Price
DOM
Ratio
Market
List Price
Sold Price
DOM
Ratio
Market
CO
Telluride
$6,397,000
$4,100,000
273
6.90%
Buyer's
$2,347,000
$2,705,000
185
9.30%
Buyer's
CT
Central Connecticut
$702,450
$630,000
8
78.00%
Seller's
-
-
-
-
-
CT
Coastal Connecticut
$2,197,000
$1,744,500
21
67.70%
Seller's
$729,950
$768,750
19
54.20%
Seller's
DC
Washington D.C.
$3,999,900
$3,250,000
18
37.70%
Seller's
$1,970,000
$1,640,000
25
42.40%
Seller's
DE
Sussex County
$1,495,000
$1,200,000
13
36.60%
Seller's
$790,000
$875,000
5
9.20%
Buyer's
FL
Boca Raton/Delray Beach
$3,299,500
$2,192,500
33
15.30% Balanced
$1,100,000
$850,000
68
12.20% Balanced
FL
Brevard County
$829,000
$780,000
56
23.30%
Seller's
$749,900
$702,500
74
10.40%
Buyer's
FL
Broward County
$1,950,000
$1,500,000
58
10.90%
Buyer's
$700,000
$615,000
84
7.00%
Buyer's
FL
Charlotte County
$999,994
$945,000
108
5.70%
Buyer's
-
-
-
-
-
FL
Coastal Pinellas County
$2,295,000
$2,300,000
85
10.40%
Buyer's
$1,240,000
$1,100,000
42
8.10%
Buyer's
FL
Ft. Lauderdale
$5,375,000
$3,900,000
64
9.00%
Buyer's
$2,799,500
$2,725,000
60
4.70%
Buyer's
FL
Jacksonville
$781,000
$765,000
34
31.20%
Seller's
$607,000
$575,999
62
36.50%
Seller's
FL
Jacksonville Beaches
$1,300,000
$1,225,000
31
33.10%
Seller's
$1,295,000
$1,250,000
69
16.40% Balanced
FL
Lee County
$1,477,000
$1,279,500
43
8.90%
Buyer's
$839,900
$830,000
39
6.50%
FL
Marco Island
$2,999,500
$2,750,000
35
10.00%
Buyer's
$1,597,000
$1,500,000
42
12.50% Balanced
FL
Miami
$1,999,945
$1,599,000
54
11.50%
Buyer's
$1,500,000
$1,337,500
-
6.10%
Buyer's
FL
Naples
$4,925,000
$4,500,000
67
8.90%
Buyer's
$2,200,000
$2,200,000
74
8.50%
Buyer's
FL
Orlando
$1,289,000
$1,150,000
37
19.30% Balanced
$590,000
$663,750
44
9.90%
Buyer's
FL
Palm Beach Towns
$5,342,500
$4,244,000
64
12.80% Balanced
$2,265,000
$1,414,000
46
6.40%
Buyer's
FL
Sarasota & Beaches
$2,690,000
$1,975,000
75
10.20%
Buyer's
$1,650,000
$1,825,000
31
8.50%
Buyer's
FL
South Pinellas County
$1,498,000
$1,327,500
81
15.40% Balanced
$1,054,500
$1,405,548
0
39.00%
Seller's
FL
Tampa
$759,900
$717,950
43
24.30%
Seller's
$832,000
$760,000
64
19.30% Balanced
GA
Atlanta
$1,599,000
$1,327,500
19
27.00%
Seller's
$699,000
$660,000
49
15.10% Balanced
GA
Duluth
$1,285,000
$1,758,250
22
26.10%
Seller's
-
-
-
HI
Island of Hawaii
$1,975,000
$1,597,500
45
11.90%
Buyer's
$1,620,000
$1,599,000
88
17.90% Balanced
HI
Kauai
$3,250,000
$1,749,007
32
13.50% Balanced
$1,439,000
$1,322,500
7
9.90%
Buyer's
HI
Maui
$2,891,500
$2,600,000
108
9.10%
Buyer's
$1,995,000
$1,541,000
123
7.60%
Buyer's
HI
Oahu
$2,950,000
$2,200,000
35
16.10% Balanced
$1,150,000
$1,115,000
47
12.00%
Buyer's
IA
Greater Des Moines
$685,000
$634,207
41
18.80% Balanced
-
-
-
-
-
ID
Ada County
$789,999
$759,950
25
37.10%
$649,167
$584,880
12
27.90%
Seller's
ID
Northern Idaho
$1,228,500
$1,068,000
109
19.50% Balanced
-
-
-
-
-
IL
Chicago
$1,750,000
$1,350,000
15
66.80%
Seller's
$1,199,950
$1,000,016
31
54.40%
Seller's
IL
DuPage County
$1,399,999
$982,045
11
57.80%
Seller's
$765,000
$625,000
18
36.60%
Seller's
IL
Lake County
$1,285,000
$982,500
17
48.40%
Seller's
-
-
-
-
-
IL
Will County
$649,207
$622,500
36
52.10%
Seller's
-
-
-
-
-
IN
Boone County
$1,650,000
$967,500
20
64.00%
Seller's
-
-
-
-
-
IN
Hamilton County
$822,500
$785,000
14
54.70%
Seller's
-
-
-
-
-
Seller's
Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.
-
Buyer's
-
– LUXURY MONTHLY MARKET REVIEW – SINGLE FAMILY HOMES
ATTACHED HOMES
State Market Name
List Price
Sold Price
DOM
Ratio
Market
List Price
Sold Price
DOM
Ratio
Market
LA
Lafayette County
$805,000
$700,000
80
13.60% Balanced
-
-
-
-
-
MA
Cape Cod
$2,499,000
$1,810,000
69
34.80%
Seller's
$1,257,500
$1,050,000
34
39.50%
Seller's
MA
Greater Boston
$3,500,000
$2,775,000
59
40.30%
Seller's
$2,635,000
$2,000,000
47
27.10%
Seller's
MA
South Shore
$1,699,000
$1,480,000
35
55.30%
Seller's
$949,900
$859,000
46
37.10%
Seller's
MD
Anne Arundel County
$1,075,000
$948,000
18
58.90%
Seller's
$585,000
$570,000
17
82.60%
Seller's
MD
Baltimore City
$950,000
$675,000
6
52.90%
Seller's
$699,900
$685,000
26
38.50%
Seller's
MD
Baltimore County
$925,000
$918,000
17
43.20%
Seller's
$564,950
$660,000
28
52.30%
Seller's
MD
Frederick County
$949,900
$960,000
18
46.50%
Seller's
-
-
-
-
-
MD
Howard County
$1,386,800
$1,065,000
9
109.80%
Seller's
$639,900
$627,500
8
118.90%
Seller's
MD
Montgomery County
$1,899,500
$1,662,505
19
62.70%
Seller's
$882,000
$792,450
6
107.30%
Seller's
MD
Talbot County
$2,638,000
$1,600,000
36
20.50% Balanced
-
-
-
-
-
MD
Worcester County
$937,500
$775,000
50
33.90%
Seller's
$657,450
$642,500
44
22.10%
Seller's
MI
Grand Traverse
$1,350,000
$835,000
50
9.90%
Buyer's
-
-
-
-
-
MI
Livingston County
$730,000
$705,000
14
44.00%
Seller's
-
-
-
-
-
MI
Monroe County
$594,500
$535,000
21
11.40%
Buyer's
-
-
-
-
-
MI
Oakland County
$795,000
$680,000
23
43.90%
Seller's
$619,900
$602,000
27
24.80%
Seller's
MI
Washtenaw County
$850,000
$738,250
42
40.70%
Seller's
$675,000
$666,540
51
10.40%
Buyer's
MI
Wayne County
$734,999
$615,000
12
44.30%
Seller's
$679,500
$572,738
4
29.00%
Seller's
MN
Olmsted County
$925,000
$779,000
35
15.20% Balanced
-
-
-
-
-
MN
Twin Cities
$1,300,000
$1,020,000
29
34.00%
-
-
-
-
-
NC
Asheville
$999,500
$864,500
59
16.40% Balanced
$799,000
$652,500
88
11.50%
Buyer's
NC
Charlotte
$1,050,000
$955,000
23
46.60%
Seller's
$639,250
$660,000
33
24.20%
Seller's
NC
Lake Norman
$1,189,000
$1,186,740
38
34.40%
Seller's
$579,000
$517,736
40
34.30%
Seller's
NC
Pitt County
$649,000
$575,000
18
21.80%
Seller's
-
-
-
-
-
NC
Raleigh-Durham
$1,200,000
$1,018,000
5
42.40%
Seller's
-
-
-
-
-
NH
Rockingham County
$1,450,000
$1,422,250
22
40.90%
Seller's
$935,450
$950,000
8
56.90%
Seller's
NJ
Bergen County
$2,990,000
$1,833,750
33
41.80%
Seller's
$1,358,000
$1,200,000
28
49.40%
Seller's
NJ
Morris County
$1,995,000
$1,375,000
21
86.20%
Seller's
$957,500
$886,848
14
175.00%
Seller's
NJ
Ocean County
$974,900
$825,000
36
32.80%
Seller's
$1,175,000
$855,000
24
39.30%
Seller's
NJ
Somerset County
$2,275,000
$1,350,000
28
68.50%
Seller's
$899,000
$785,000
74
33.30%
Seller's
NV
Lake Tahoe
$3,600,000
$2,472,500
86
28.90%
Seller's
$1,199,500
$1,215,000
97
25.00%
Seller's
NV
Las Vegas
$1,742,500
$1,458,000
60
14.00% Balanced
-
-
-
-
-
NV
Reno
$1,999,500
$1,595,000
94
23.60%
Seller's
-
-
-
-
-
OH
Cincinnati
$849,000
$695,000
9
32.50%
Seller's
-
-
-
-
-
OH
Cleveland Suburbs
$699,900
$685,000
35
65.70%
Seller's
-
-
-
-
-
OH
Columbus
$799,900
$733,055
26
40.10%
Seller's
$650,000
$672,500
26
22.10%
Seller's
ON
GTA - Durham
$1,750,000
$1,606,500
42
7.70%
Buyer's
$809,450
$780,000
49
5.60%
Buyer's
Seller's
Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.
– LUXURY MONTHLY MARKET REVIEW – SINGLE FAMILY HOMES
ATTACHED HOMES
State Market Name
List Price
Sold Price
DOM
Ratio
Market
List Price
Sold Price
DOM
Ratio
Market
ON
GTA - York
$2,399,000
$1,840,000
44
11.20%
Buyer's
$779,000
$740,000
34
11.00%
Buyer's
ON
Mississauga
$2,995,999
$2,655,000
59
5.90%
Buyer's
$999,000
$1,064,000
54
9.90%
Buyer's
ON
Oakville
$2,790,000
$2,060,000
42
10.40%
Buyer's
$1,199,000
$1,115,000
39
18.10% Balanced
ON
Toronto
$3,958,000
$2,960,000
35
8.60%
Buyer's
$1,284,000
$1,100,000
32
9.90%
ON
Waterloo Region
$1,444,500
$1,297,500
56
20.90% Balanced
$771,000
$735,000
45
12.90% Balanced
OR
Portland
$1,299,900
$1,140,000
57
26.20%
Seller's
$680,000
$765,000
64
19.60% Balanced
PA
Philadelphia
$750,000
$730,000
16
44.30%
Seller's
$749,000
$732,500
38
23.00%
Seller's
SC
Charleston
$1,795,000
$1,447,500
55
30.50%
Seller's
$1,248,000
$1,276,500
39
28.90%
Seller's
SC
Hilton Head
$1,875,000
$1,800,000
38
23.40%
Seller's
$989,000
$1,137,500
33
34.30%
Seller's
TN
Greater Chattanooga
$995,000
$870,000
43
16.10% Balanced
-
-
-
-
-
TN
Nashville
$1,699,950
$1,405,540
23
29.80%
Seller's
$749,900
$649,300
26
15.20% Balanced
TX
Austin
$2,449,000
$1,993,000
44
25.10%
Seller's
$1,090,000
$965,000
103
9.70%
Buyer's
TX
Collin County
$724,699
$705,000
60
24.20%
Seller's
-
-
-
-
-
TX
Dallas
$1,437,000
$1,283,787
35
33.30%
Seller's
$749,900
$735,000
49
TX
Denton County
$784,995
$755,000
54
23.10%
Seller's
-
-
-
-
-
TX
El Paso
$650,000
$601,750
43
13.50% Balanced
-
-
-
-
-
TX
Fort Worth
$879,900
$805,000
43
27.60%
Seller's
-
-
-
-
-
TX
Greater Tyler
$699,450
$695,000
45
16.30% Balanced
-
-
-
-
-
TX
Houston
$929,999
$966,000
54
26.00%
Seller's
$650,000
$653,250
37
TX
Lubbock
$720,000
$628,000
47
22.10%
Seller's
-
-
-
-
-
TX
San Antonio
$824,990
$785,000
94
16.20% Balanced
$725,000
$625,000
123
6.40%
Buyer's
TX
Tarrant County
$872,783
$850,000
44
29.20%
Seller's
-
-
-
-
-
TX
The Woodlands & Spring
$799,900
$770,000
39
31.60%
Seller's
-
-
-
-
-
UT
Park City
$5,147,500
$3,621,768
66
21.90%
Seller's
$2,395,000
$2,725,000
22
16.20% Balanced
UT
Salt Lake City
$1,194,500
$1,040,000
52
40.30%
Seller's
$599,900
$547,500
60
17.10% Balanced
UT
Washington County
$1,499,000
$1,449,500
40
15.60% Balanced
-
-
-
-
-
VA
Arlington & Alexandria
$2,489,450
$2,110,000
41
51.70%
Seller's
$1,130,844
$995,000
18
88.30%
Seller's
VA
Fairfax County
$2,350,000
$1,475,000
19
57.00%
Seller's
$763,950
$707,000
20
127.60%
Seller's
VA
McLean & Vienna
$2,895,000
$1,925,000
12
40.20%
Seller's
$1,449,900
$1,125,000
36
70.40%
Seller's
VA
Richmond
$799,000
$821,065
13
51.10%
Seller's
$588,890
$570,000
17
45.00%
Seller's
VA
Smith Mountain Lake
$1,300,000
$1,395,000
37
37.10%
Seller's
-
-
-
-
-
VA
Virginia Beach
$1,395,000
$1,294,526
15
39.60%
Seller's
$795,000
$714,900
19
25.40%
Seller's
WA
King County
$1,990,000
$1,779,975
31
54.90%
Seller's
$1,217,425
$1,114,995
22
38.20%
Seller's
WA
Seattle
$1,972,500
$1,752,500
22
52.30%
Seller's
$1,295,000
$1,200,000
33
29.70%
Seller's
WA
Spokane
$1,187,000
$990,000
69
19.50% Balanced
-
-
-
-
-
WA
Vancouver
$1,399,999
$1,281,300
93
17.00% Balanced
$782,000
$1,085,000
56
6.80%
Buyer's
Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.
Buyer's
14.70% Balanced
17.60% Balanced
– LUXURY REPORT EXPLAINED – The Institute for Luxury Home Marketing has analyzed a number of metrics — including sales prices, sales volumes, number of sales, sales-price-to-list-price ratios, days on market and price-per-squarefoot – to provide you a comprehensive North American Luxury Market report. Additionally, we have further examined all of the individual luxury markets to provide both an overview and an in-depth analysis - including, where data is sufficient, a breakdown by luxury singlefamily homes and luxury attached homes. It is our intention to include additional luxury markets on a continual basis. If your market is not featured, please contact us so we can implement the necessary qualification process. More in-depth reports on the luxury communities in your market are available as well. Looking through this report, you will notice three distinct market statuses, Buyer's Market, Seller's Market, and Balanced Market. A Buyer's Market indicates that buyers have greater control over the price point. This market type is demonstrated by a substantial number of homes on the market and few sales, suggesting demand for residential properties is slow for that market and/or price point. By contrast, a Seller's Market gives sellers greater control over the price point. Typically, this means there are few homes on the market and a generous demand, causing competition between buyers who ultimately drive sales prices higher. A Balanced Market indicates that neither the buyers nor the sellers control the price point at which that property will sell and that there is neither a glut nor a lack of inventory. Typically, this type of market sees a stabilization of both the list and sold price, the length of time the property is on the market as well as the expectancy amongst homeowners in their respective communities – so long as their home is priced in accordance with the current market value.
REPORT GLOSSARY REMAINING INVENTORY: The total number of homes available at the close of a month. DAYS ON MARKET: Measures the number of days a home is available on the market before a purchase offer is accepted. LUXURY BENCHMARK PRICE: The price point that marks the transition from traditional homes to luxury homes. NEW LISTINGS: The number of homes that entered the market during the current month. PRICE PER SQUARE FOOT: Measures the dollar amount of the home's price for an individual square foot. SALES RATIO: Sales Ratio defines market speed and determines whether the market currently favors buyers or sellers. A Buyer's Market has a Sales Ratio of less than 12%; a Balanced Market has a ratio of 12% up to 21%; a Seller's Market has a ratio of 21% or higher. A Sales Ratio greater than 100% indicates the number of sold listings exceeds the number of listings available at the end of the month. SP/LP RATIO: The Sales Price/List Price Ratio compares the value of the sold price to the value of the list price.
LUXURY RESIDENTIAL MARKETS
T
he Luxury Market Report is your guide to luxury real estate market data and trends for North America. Produced monthly by The Institute for Luxury Home Marketing, this report provides an in-depth look at the
top residential markets across the United States and Canada. Within the individual markets, you will find established luxury benchmark prices and detailed survey of luxury active and sold properties designed to showcase current market status and recent trends. The national report illustrates a compilation of the top North American markets to review overall standards and trends.
Copyright © 2026 Institute for Luxury Home Marketing | www.luxuryhomemarketing.com | 214.485.3000 The Luxury Market Report is a monthly analysis provided by The Institute for Luxury Home Marketing. Luxury benchmark prices are determined by The Institute. This active and sold data has been provided by REAL Marketing, who has compiled the data through various sources, including local MLS boards, local tax records and Realtor.com. Data is deemed reliable to the best of our knowledge, but is not guaranteed.
JANUARY
2026
NAPLES FLORIDA
NAPLES
SINGLE - FAMILY HOMES Luxury Benchmark Price 1: $2,400,000
LUXURY INVENTORY VS. SALES | DECEMBER 2025 Total Inventory: 616
Total Sales: 55
Total Sales Ratio2 : 9%
Inventory $20,000,000+ $15,000,000 - $19,999,999
28
1
57
2
$9,000,000 - $9,999,999
20
4
$8,000,000 - $8,999,999
30
3
$7,000,000 - $7,999,999
49
4
$5,000,000 - $5,999,999
56
3
$4,000,000 - $4,999,999
77
9
$3,500,000 - $3,999,999
58
6
$3,000,000 - $3,499,999
61
9
$2,800,000 - $2,999,999
42
3
$2,600,000 - $2,799,999
1
42
6
$6,000,000 - $6,999,999
$2,400,000 - $2,499,999
Sales
21
0
$10,000,000 - $14,999,999
$2,500,000 - $2,599,999
Buyer's Market
31
2 17
1
27
2
Square Feet3
Price
Beds
Baths
Sold
Inventory
Sales Ratio
-Range-
-Median Sold-
-Median Sold-
-Median Sold-
-Total-
-Total-
-Sold/Inventory-
0 - 1,999
NA
NA
NA
0
17
0%
2,000 - 2,999
$3,850,000
4
4
6
62
10%
3,000 - 3,999
$3,322,500
4
4
14
180
8%
4,000 - 4,999
$3,965,000
4
6
12
147
8%
5,000 - 5,999
$5,642,709
4
6
7
94
7%
6,000+
$7,750,000
6
7
16
116
14%
The luxury threshold price is set by The Institute for Luxury Home Marketing. 2Sales Ratio defines market speed and market type: Buyer's < 12%; Balanced >= 12 to < 21%; Seller's >= 21%. If >100% MLS® data reported previous month’s sales exceeded current inventory.
NAPLES
SINGLE - FAMILY HOMES Luxury Benchmark Price 1: $2,400,000
13 - MONTH LUXURY MARKET TREND 4 Median Sales Price
$4,550,000 $3,900,000
$3,900,000
$3,722,500
858
798
658
852
$4,100,000
810
Inventory
$4,450,000
$3,875,000
701
612
Solds
$4,325,000
$4,100,000 $3,200,000
$3,325,000
466
469
522
$4,500,000
$4,150,000
624
554
616
39
47
49
65
71
52
62
27
32
28
43
35
55
Dec-24
Jan-25
Feb-25
Mar-25
Apr-25
May-25
Jun-25
Jul-25
Aug-25
Sep-25
Oct-25
Nov-25
Dec-25
MEDIAN DATA REVIEW | DECEMBER TOTAL INVENTORY
TOTAL SOLDS
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
658
616
39
55
6
VARIANCE:
VARIANCE: - % SALE PRICE PER SQFT. Dec. 2024
SALES PRICE Dec. 2024
Dec. 2025
3.90m
$
$
41%
SALE TO LIST PRICE RATIO
VARIANCE:
4.50m 15%
DAYS ON MARKET
Dec. 2025
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
970
95.08%
94.36%
69
67
967
$
$
VARIANCE:
0%
1
VARIANCE: - %
3
VARIANCE: - %
NAPLES MARKET SUMMARY | DECEMBER 2025 • The single-family luxury market is a Buyer's Market with a 9% Sales Ratio. • Homes sold for a median of 94.36% of list price in December 2025. • The most active price band is $9,000,000-$9,999,999, where the sales ratio is 20%. • The median luxury sales price for single-family homes is $4,500,000. • The median days on market for December 2025 was 67 days, down from 69 in December 2024.
Square foot table does not account for listings and solds where square foot data is not disclosed. 4 Data reported includes Active and Sold properties and does not include Pending properties.
3
NAPLES
ATTACHED HOMES Luxury Benchmark Price 1: $1,275,000
LUXURY INVENTORY VS. SALES | DECEMBER 2025 Total Inventory: 602
Total Sales: 51
Total Sales Ratio2 : 8%
Inventory $5,100,000+
$4,100,000 - $4,599,999 $3,600,000 - $4,099,999
80 10
1
13
0
18
2
$3,100,000 - $3,599,999
34
5
$2,600,000 - $3,099,999
$1,900,000 - $1,999,999 $1,800,000 - $1,899,999
12
2
27
2
31
2
40
3
$1,500,000 - $1,599,999
1
22
4
$1,600,000 - $1,699,999
$1,275,000 - $1,399,999
107
8
$1,700,000 - $1,799,999
$1,400,000 - $1,499,999
65
10
$2,100,000 - $2,599,999 $2,000,000 - $2,099,999
Sales
3
$4,600,000 - $5,099,999
Buyer's Market
43
3 35
2
65
4
Square Feet3
Price
Beds
Baths
Sold
Inventory
Sales Ratio
-Range-
-Median Sold-
-Median Sold-
-Median Sold-
-Total-
-Total-
-Sold/Inventory-
0 - 1,499
NA
NA
NA
0
31
0%
1,500 - 1,999
$1,750,000
3
2
11
158
7%
2,000 - 2,499
$1,895,000
3
3
13
140
9%
2,500 - 2,999
$1,999,000
3
3
12
130
9%
3,000 - 3,499
$3,225,000
3
4
13
73
18%
3,500+
$4,925,000
3
5
2
70
3%
The luxury threshold price is set by The Institute for Luxury Home Marketing. 2Sales Ratio defines market speed and market type: Buyer's < 12%; Balanced >= 12 to < 21%; Seller's >= 21%. If >100% MLS® data reported previous month’s sales exceeded current inventory.
NAPLES
ATTACHED HOMES Luxury Benchmark Price 1: $1,275,000
13 - MONTH LUXURY MARKET TREND 4 Median Sales Price
$2,200,000
$2,125,000
$2,050,000
802
744
597
$2,100,000
788
$2,125,000
761
$2,150,000
Inventory
$1,900,000
644
544
$2,000,000
Solds
$2,237,500 $1,800,000
$1,850,000
414
412
458
$2,400,000
$2,200,000
603
552
602
29
34
46
61
76
48
39
33
32
36
26
29
51
Dec-24
Jan-25
Feb-25
Mar-25
Apr-25
May-25
Jun-25
Jul-25
Aug-25
Sep-25
Oct-25
Nov-25
Dec-25
MEDIAN DATA REVIEW | DECEMBER TOTAL INVENTORY
TOTAL SOLDS
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
597
602
29
51
1%
VARIANCE:
VARIANCE:
SALE PRICE PER SQFT. Dec. 2024
76%
SALE TO LIST PRICE RATIO
SALES PRICE Dec. 2024
Dec. 2025
2.05m
$
$
2.20m
VARIANCE:
7%
DAYS ON MARKET
Dec. 2025
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
922
95.45%
93.64%
59
74
892
$
$
VARIANCE:
3%
2
VARIANCE: - %
VARIANCE:
25%
NAPLES MARKET SUMMARY | DECEMBER 2025 • The attached luxury market is a Buyer's Market with an 8% Sales Ratio. • Homes sold for a median of 93.64% of list price in December 2025. • The most active price band is $1,700,000-$1,799,999, where the sales ratio is 18%. • The median luxury sales price for attached homes is $2,200,000. • The median days on market for December 2025 was 74 days, up from 59 in December 2024.
Square foot table does not account for listings and solds where square foot data is not disclosed. 4 Data reported includes Active and Sold properties and does not include Pending properties.
3
JANUARY
2026
MARCO ISLAND FLORIDA
MARCO ISLAND
SINGLE - FAMILY HOMES Luxury Benchmark Price 1: $1,500,000
LUXURY INVENTORY VS. SALES | DECEMBER 2025 Total Inventory: 170
Total Sales: 17
Total Sales Ratio2 : 10%
Inventory $5,000,000+ $4,400,000 - $4,999,999
15
9
0
$1,500,000 - $1,599,999
1
11
1 7
1
14
0 11
0
$2,000,000 - $2,199,999
$1,600,000 - $1,699,999
9
2
$2,600,000 - $2,899,999
$1,700,000 - $1,799,999
7
1
$2,900,000 - $3,199,999
$1,800,000 - $1,999,999
5
2
$3,500,000 - $3,799,999
$2,200,000 - $2,399,999
35
0
$3,800,000 - $4,099,999
$2,400,000 - $2,599,999
Sales
2
$4,100,000 - $4,399,999
$3,200,000 - $3,499,999
Buyer's Market
9
2
14
1 5
1
11
1
8
3
Square Feet3
Price
Beds
Baths
Sold
Inventory
Sales Ratio
-Range-
-Median Sold-
-Median Sold-
-Median Sold-
-Total-
-Total-
-Sold/Inventory-
0 - 1,999
$3,100,000
3
3
2
14
14%
2,000 - 2,499
$1,710,000
3
3
7
34
21%
2,500 - 2,999
$3,200,000
4
3
4
26
15%
3,000 - 3,499
$3,000,000
4
4
1
23
4%
3,500 - 3,999
NA
NA
NA
0
23
0%
4,000+
$6,250,000
4
5
3
50
6%
The luxury threshold price is set by The Institute for Luxury Home Marketing. 2Sales Ratio defines market speed and market type: Buyer's < 12%; Balanced >= 12 to < 21%; Seller's >= 21%. If >100% MLS® data reported previous month’s sales exceeded current inventory.
MARCO ISLAND
SINGLE - FAMILY HOMES Luxury Benchmark Price 1: $1,500,000
13 - MONTH LUXURY MARKET TREND 4 Median Sales Price
Inventory
Solds
$2,750,000 $2,475,000
$2,375,000
$2,460,000
$2,350,000
$2,500,000
$2,462,500
$2,375,000
$2,125,000
$1,930,000
$2,237,500
154
160
$1,800,000
246
243
224
204
$2,212,500
229
192
171
157
132
129
170
10
17
20
23
28
21
21
17
16
20
14
10
17
Dec-24
Jan-25
Feb-25
Mar-25
Apr-25
May-25
Jun-25
Jul-25
Aug-25
Sep-25
Oct-25
Nov-25
Dec-25
MEDIAN DATA REVIEW | DECEMBER TOTAL INVENTORY
TOTAL SOLDS
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
204
170
10
17
VARIANCE: -
17%
VARIANCE:
SALE PRICE PER SQFT. Dec. 2024
SALES PRICE Dec. 2024
Dec. 2025
1.93m
$
$
70%
VARIANCE:
SALE TO LIST PRICE RATIO
2.75m 42%
DAYS ON MARKET
Dec. 2025
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
896
91.23%
94.99%
83
35
786
$
VARIANCE:
14%
$
VARIANCE:
4%
VARIANCE: -
58%
MARCO ISLAND MARKET SUMMARY | DECEMBER 2025 • The single-family luxury market is a Buyer's Market with a 10% Sales Ratio. • Homes sold for a median of 94.99% of list price in December 2025. • The most active price band is $4,100,000-$4,399,999, where the sales ratio is 40%. • The median luxury sales price for single-family homes is $2,750,000. • The median days on market for December 2025 was 35 days, down from 83 in December 2024.
Square foot table does not account for listings and solds where square foot data is not disclosed. 4 Data reported includes Active and Sold properties and does not include Pending properties.
3
MARCO ISLAND
ATTACHED HOMES Luxury Benchmark Price 1: $1,000,000
LUXURY INVENTORY VS. SALES | DECEMBER 2025 Total Inventory: 104
Total Sales: 13
Total Sales Ratio2 : 13%
Inventory $3,500,000+
$1,900,000 - $2,099,999
5
0 1 1
$2,500,000 - $2,699,999
$2,100,000 - $2,299,999
12 1 1
$2,700,000 - $2,899,999
$2,300,000 - $2,499,999
3
0
4
0 3
0
10
0 5
1
14
0
$1,100,000 - $1,199,999
1
10
2
$1,300,000 - $1,399,999
$1,000,000 - $1,099,999
9
2
$1,500,000 - $1,699,999
$1,200,000 - $1,299,999
6
1
$1,700,000 - $1,899,999
$1,400,000 - $1,499,999
Sales
0
$3,200,000 - $3,499,999 $2,900,000 - $3,199,999
Balanced Market
11
3
10
2
Square Feet3
Price
Beds
Baths
Sold
Inventory
Sales Ratio
-Range-
-Median Sold-
-Median Sold-
-Median Sold-
-Total-
-Total-
-Sold/Inventory-
0 - 999
NA
NA
NA
0
1
0%
1,000 - 1,499
$1,000,000
2
2
1
17
6%
1,500 - 1,999
$1,180,000
3
2
4
32
13%
2,000 - 2,499
$1,547,500
3
3
4
21
19%
2,500 - 2,999
$2,437,500
4
3
2
13
15%
3,000+
$2,725,000
3
4
2
20
10%
The luxury threshold price is set by The Institute for Luxury Home Marketing. 2Sales Ratio defines market speed and market type: Buyer's < 12%; Balanced >= 12 to < 21%; Seller's >= 21%. If >100% MLS® data reported previous month’s sales exceeded current inventory.
MARCO ISLAND
ATTACHED HOMES Luxury Benchmark Price 1: $1,000,000
13 - MONTH LUXURY MARKET TREND 4 Median Sales Price $2,150,000
Inventory
$2,100,000 $1,695,000
$1,487,500
$1,470,000
$1,937,500
$1,575,000
142
129
138
123
$1,650,000
$1,500,000 $1,175,000
116
Solds
107
105
$1,500,000
$1,362,500
$1,105,000
88
79
104
91
77
104
9
11
12
15
13
7
11
5
3
6
10
6
13
Dec-24
Jan-25
Feb-25
Mar-25
Apr-25
May-25
Jun-25
Jul-25
Aug-25
Sep-25
Oct-25
Nov-25
Dec-25
MEDIAN DATA REVIEW | DECEMBER TOTAL INVENTORY
TOTAL SOLDS
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
116
104
9
13
VARIANCE: -
10%
VARIANCE:
SALE PRICE PER SQFT.
SALES PRICE Dec. 2024
Dec. 2025
2.15m
$
$
44%
SALE TO LIST PRICE RATIO
1.50m
VARIANCE: -
30%
DAYS ON MARKET
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
1,000
$
692
95.23%
94.04%
68
42
$
VARIANCE: -
31%
1
VARIANCE: - %
VARIANCE: -
38%
MARCO ISLAND MARKET SUMMARY | DECEMBER 2025 • The attached luxury market is a Balanced Market with a 13% Sales Ratio. • Homes sold for a median of 94.04% of list price in December 2025. • The most active price bands are $2,700,000-$2,899,999 and $3,200,000-$3,499,999, where the sales ratio is 100%. • The median luxury sales price for attached homes is $1,500,000. • The median days on market for December 2025 was 42 days, down from 68 in December 2024. Square foot table does not account for listings and solds where square foot data is not disclosed. 4 Data reported includes Active and Sold properties and does not include Pending properties.
3
JANUARY
2026
LEE COUNTY FLORIDA
LEE COUNTY
SINGLE - FAMILY HOMES Luxury Benchmark Price 1: $925,000
LUXURY INVENTORY VS. SALES | DECEMBER 2025 Total Inventory: 1,240
Total Sales: 110
Total Sales Ratio2 : 9%
Inventory $7,500,000+ $6,400,000 - $7,499,999 $5,400,000 - $6,399,999 $4,600,000 - $5,399,999
$3,800,000 - $4,599,999 $3,200,000 - $3,799,999 $2,600,000 - $3,199,999 $2,200,000 - $2,599,999
$1,800,000 - $2,199,999 $1,600,000 - $1,799,999 $1,400,000 - $1,599,999
20
1
14
1
24
1
29
1
49
1
63
4
93
8
111
8
1
90
10
122
9
176
20
$1,100,000 - $1,199,999
$925,000 - $999,999
Sales
33
0
$1,200,000 - $1,399,999
$1,000,000 - $1,099,999
Buyer's Market
126
17 81
12
209
17
Square Feet3
Price
Beds
Baths
Sold
Inventory
Sales Ratio
-Range-
-Median Sold-
-Median Sold-
-Median Sold-
-Total-
-Total-
-Sold/Inventory-
0 - 1,999
$1,004,500
3
2
6
167
4%
2,000 - 2,499
$1,197,500
3
3
32
300
11%
2,500 - 2,999
$1,200,000
3
3
23
269
9%
3,000 - 3,499
$1,200,000
3
3
17
176
10%
3,500 - 3,999
$1,730,000
4
4
9
116
8%
4,000+
$1,850,000
4
5
23
212
11%
The luxury threshold price is set by The Institute for Luxury Home Marketing. 2Sales Ratio defines market speed and market type: Buyer's < 12%; Balanced >= 12 to < 21%; Seller's >= 21%. If >100% MLS® data reported previous month’s sales exceeded current inventory.
LEE COUNTY
SINGLE - FAMILY HOMES Luxury Benchmark Price 1: $925,000
13 - MONTH LUXURY MARKET TREND 4 Median Sales Price
$1,370,000
$1,362,500
$1,266,250
1,726
1,615
1,367
$1,400,000
1,726
$1,400,000
1,667
$1,300,000
1,496
Inventory
$1,290,000
1,324
Solds
$1,210,000
$1,200,000
1,150
1,049
$1,279,000
1,017
$1,225,000
$1,200,000
1,106
1,215
$1,279,500
1,240
99
92
92
143
144
142
111
76
72
83
83
64
110
Dec-24
Jan-25
Feb-25
Mar-25
Apr-25
May-25
Jun-25
Jul-25
Aug-25
Sep-25
Oct-25
Nov-25
Dec-25
MEDIAN DATA REVIEW | DECEMBER TOTAL INVENTORY
TOTAL SOLDS
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
1,367
1,240
99
110
9
VARIANCE:
11%
VARIANCE: - % SALE PRICE PER SQFT. Dec. 2024
SALES PRICE Dec. 2024
Dec. 2025
1.37m
$
$
SALE TO LIST PRICE RATIO
1.28m 7
VARIANCE: - % DAYS ON MARKET
Dec. 2025
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
470
94.74%
93.53%
31
43
488
$
$
4
VARIANCE: - %
1
VARIANCE: - %
VARIANCE:
39%
LEE COUNTY MARKET SUMMARY | DECEMBER 2025 • The single-family luxury market is a Buyer's Market with a 9% Sales Ratio. • Homes sold for a median of 93.53% of list price in December 2025. • The most active price band is $1,000,000-$1,099,999, where the sales ratio is 15%. • The median luxury sales price for single-family homes is $1,279,500. • The median days on market for December 2025 was 43 days, up from 31 in December 2024.
Square foot table does not account for listings and solds where square foot data is not disclosed. 4 Data reported includes Active and Sold properties and does not include Pending properties.
3
LEE COUNTY
ATTACHED HOMES Luxury Benchmark Price 1: $575,000
LUXURY INVENTORY VS. SALES | DECEMBER 2025 Total Inventory: 797
Total Sales: 52
Total Sales Ratio2 : 7%
Inventory $3,000,000+ $2,600,000 - $2,999,999
$1,900,000 - $2,199,999
$1,700,000 - $1,899,999 $1,500,000 - $1,699,999 $1,300,000 - $1,499,999
15
1
22
2 14
0
14
0
25
0
43
3
$1,100,000 - $1,299,999
28
4
$900,000 - $999,999
63
5
$800,000 - $899,999
85
6
$700,000 - $799,999
132
11
$650,000 - $699,999
90
5
$600,000 - $649,999
1
59
6
$1,000,000 - $1,099,999
$575,000 - $599,999
Sales
51
1
$2,200,000 - $2,599,999
Buyer's Market
80
6
76
2
Square Feet3
Price
Beds
Baths
Sold
Inventory
Sales Ratio
-Range-
-Median Sold-
-Median Sold-
-Median Sold-
-Total-
-Total-
-Sold/Inventory-
0 - 999
$837,500
2
2
2
44
5%
1,000 - 1,499
$870,000
2
2
5
196
3%
1,500 - 1,999
$662,500
3
2
14
153
9%
2,000 - 2,499
$765,000
3
3
11
177
6%
2,500 - 2,999
$850,000
3
3
13
130
10%
3,000+
$2,225,000
3
4
7
97
7%
The luxury threshold price is set by The Institute for Luxury Home Marketing. 2Sales Ratio defines market speed and market type: Buyer's < 12%; Balanced >= 12 to < 21%; Seller's >= 21%. If >100% MLS® data reported previous month’s sales exceeded current inventory.
LEE COUNTY
ATTACHED HOMES Luxury Benchmark Price 1: $575,000
13 - MONTH LUXURY MARKET TREND 4 Median Sales Price
$850,000
$874,000
$850,000
$762,500
1,008
996
924
801
$900,000
951
$750,000
852
Inventory
Solds
$927,500
$885,000
$835,000
$750,000
772
664
605
$800,000
797
767
694
576
$830,000
$740,000
47
41
40
53
88
61
32
23
37
37
25
24
52
Dec-24
Jan-25
Feb-25
Mar-25
Apr-25
May-25
Jun-25
Jul-25
Aug-25
Sep-25
Oct-25
Nov-25
Dec-25
MEDIAN DATA REVIEW | DECEMBER TOTAL INVENTORY
TOTAL SOLDS
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
801
797
47
52
0%
VARIANCE:
VARIANCE:
SALE PRICE PER SQFT. Dec. 2024
11%
SALE TO LIST PRICE RATIO
SALES PRICE Dec. 2024
Dec. 2025
850k
$
$
830k 2
VARIANCE: - % DAYS ON MARKET
Dec. 2025
Dec. 2024
Dec. 2025
Dec. 2024
Dec. 2025
398
94.85%
96.00%
36
39
398
$
$
VARIANCE:
0%
VARIANCE:
1%
VARIANCE:
8%
LEE COUNTY MARKET SUMMARY | DECEMBER 2025 • The attached luxury market is a Buyer's Market with a 7% Sales Ratio. • Homes sold for a median of 96.00% of list price in December 2025. • The most active price band is $1,000,000-$1,099,999, where the sales ratio is 14%. • The median luxury sales price for attached homes is $830,000. • The median days on market for December 2025 was 39 days, up from 36 in December 2024.
Square foot table does not account for listings and solds where square foot data is not disclosed. 4 Data reported includes Active and Sold properties and does not include Pending properties.
3
Thank you for taking time to view this report. For more information about this report and the services I can offer you and your luxury property, please give me a call at 239.360.5527.
- Barry Hoey
BARRY HOEY
239.360.5527 | Barry@SWFLLuxury.com | www.239RealEstateDeals.com