DESMOND & CO MARKETING PLAN HAYE ROAD NURSERY SITE - PREPARED FOR OAKLANE LTD -
We found that Darren and Emma were very proactive with ensuring our development was always fresh on the web portals offering advice on the best way to achieve what we wanted to get out of the site. From advice at initial planning through to now handing over the keys to purchasers we have been delighted that Desmond & Co delivered on their marketing plan.
MORGAN PHILLIPS (GIUK LTD)
DESMOND & CO MARKETING PLAN HAYE ROAD NURSERY SITE
ABOUT DESMOND & CO
D
esmond & Co are a
relationships with clients has
family run independent
enabled us to achieve fantastic
Estate Agency business.
results for them. We have a
Outstanding recommendations
combined experience of nearly
and referrals have meant that we
25 years in the property industry.
have quickly become one of the
Darren cut his teeth selling high
top selling agents across Plymouth
end properties off plan in Spain.
and we have now expanded in to Falmouth and Truro.
DARREN DESMOND MNAEA MANAGING DIRECTOR
Our marketing strategies are bespoke and designed around
We offer a very personal service to
our clients needs. We take full
developers where you deal direct
responsibility for ensuring that the
with the owners of Desmond & Co
maximum market value is achieved
who are available when you need
via high end marketing and working
us. Our ability to build trusting
closely with you as the developer.
MARKETING PLAN FOR HAYE ROAD NURSERY SITE
PRE LAUNCH Site named Creation of development website integrated in to Desmond & Co website Social Media pages created for the development with soft launches leading up to full launch to create a demand Video Brochures created for the site Full staff training for Desmond & Co on specification/timescales which will build trust with potential purchasers Mesh Advertising banners onsite with contact details Full Brief on what you want from Desmond & Co
LAUNCH WEEK We will launch the development
people based on what their recent
on a Wednesday evening with the
online searches have been, their
view of first clients being able to
location and employment status.
visit site the following weekend. On the launch of phase one we will create a high quality online presence for the development. This will include advanced, premium and featured marketing on the major
We will be available to field calls throughout the evenings to ensure any interested parties are fully aware of everything the development offers.
web portals Rightmove, Zoopla and
We would like to accompany all
onthemarket. It is imperative that
viewings on site to enable us to
your development is marketed on
further understand what you are
all three of these sites as they each
doing and to continue to build the
attract different buyers.
relationship with the buyer if they
We will also create a targeted sponsored social media campaign for the site where we place the development within the timelines of
were to proceed with the purchase. We fully understand your position on carrying out viewings and fully support that.
TERMS OF SALE
U
nder current circumstances with delays due to covid 19, solicitors and the council with local searches we think there will need to be an element of flexibility on the terms of payment.
We should however set some guidelines to garner commitment from the buyers. We would recommend the following •£ 3000 reservation fee. This holds the property for 14 days whilst choices are confirmed with you. After the choices have been made this £3000 then becomes a non-refundable deposit on the plot (due to ordering of specifics that they have asked for). •E xchange of contract within 60 days. We would normally request this to be 28 days, however it is virtually impossible for this to happen in the current climate. We have an in-house sales chaser that will ensure plot progression and can highlight any issues occurring very quickly. •C ompletion on notice with 14 day notice to complete.
DESMOND & CO MARKETING PLAN HAYE ROAD NURSERY SITE
MARKETING PRICES
FEES
T
W
raditional style executive detached properties in Elburton/ Plymstock are currently being marketed between £450,000 and £550,000. We currently are marketing a 4 bed detached in
Lord Morley Way which is an exclusive Taylor Wimpey development at
e are looking to build a long term relationship with you and this would be reflected in our fee structure. Like any relationship we are happy
to invest in the project to achieve the best result for you and
£525,000 and currently have offers at the £500,000 level. This property
by proving ourselves we would hope to be able to advise
is in a tucked away location, however it is smaller than your properties
for years to come. Our fee would be 1% plus vat of the final
at 148m2. I believe that for phase 1 we should target prices of £495,000
sale price of each plot. For this we will take on all associated
based on their location closer to Haye Road.
marketing costs for the development. You mentioned that
Once these three plots are reserved I would hope to taper the price of the remaining plots upwards. With the market changing quite rapidly these figures will need to be discussed again prior to marketing as for example if the government extend the stamp duty holiday beyond the end of March this would benefit the prices.
you would provide CGI’s for the site and that would be a huge asset to achieving a quick turnaround on reservations.
HONEYSTONE HOUSE An individually designed 5 bedroom detached property on the outskirts of Perranporth. Sold for full asking price at ÂŁ600,000 some ÂŁ50,000 more than other agents recommended marketing price.
SUCCESS STORIES
PLOT 1 & 2 HARDWICK NURSERIES An individually dA development of 2 large detached dwellings in Ridge Road, Plympton. Both prop-erties are reserved with plot 1 at full asking price £695,000 and plot 2 at £25,000 above the asking price of £725,000 with some additions.
MOUNT STONE HOUSE Mount Stone House over looks The Royal William Yard in Plymouth. Despite sitting on the market for 2 years with local competitors Desmond & Co were instructed to market the property at ÂŁ1,250,000. We managed to agree a sale at ÂŁ1,210,000 within 3 weeks of marketing.
SUCCESS STORIES
OAKVIEW A stunning 5 bedroom detached property on the outskirts of Truro. Marketed at £800,000 and sold at £780,000. Competitors had recommended marketing at as low as £675,000.
CONTACT DESMOND & CO 01752 343172
| darren@desmondandco.co.uk
2 MOORLAND AVENUE, PLYMOUTH, DEVON. PL7 2DA