The Patterson Group Marketing Packet by ThePattersonGroupTTRSIR

MarketingPackage

The Patterson Group

OFTTRSOTHEBY’SINTERNATIONALREALTY

TEAM IN NORTHERN VIRGINIA

Top 1.5%

TEAMS IN THE NATION BY WBJ AND REAL TRENDS

$228M+

CURRENT SALES VOLUME (2025)

40+ YEARS OF EXPERIENCE

40K + FOLLOWERS ACROSS ALL SOCIAL MEDIA PLATFORMS

14K + NEWSLETTER SUBSCRIBERS

The Patterson Group

The Patterson Group of TTR Sotheby’s International Realty is the premier residential real estate team in Northern Virginia, bringing over 40 years of experience and a lifetime of local expertise. Recognized as the #1 medium-sized real estate team in Virginia and the #1 medium-sized team in Alexandria, and ranked among the nation’s top-producing teams, we deliver strategic guidance, responsive service, and results-driven representation at every price point Our team is known for integrity, discretion, professionalism, and quick response times, supported by strong local connections and a collaborative group of seasoned real estate professionals dedicated to every client’s success

BackLefttoRight:AbbyWhite,MargaretO’MearaDouglas,BrittanyPatterson,PhyllisPatterson,PaigePattersonArmstrong,MariaBowmanAnsley

FrontLefttoRight:MaggieHulkower,TaylorMoran

FEATURED ACROSS LEADING PUBLICATIONS

Brittany Patterson, Phyllis Patterson, and The Patterson Group have established themselves as go-to experts in the luxury real estate market, earning features and quotes in prestigious publications including The Washington Post, Mansion Global,Washington Business Journal, CEO Weekly,Alexandria Living Magazine, Northern Virginia Magazine,Washingtonian, PATH, and more.Their industry insights and market expertise continue to position them as trusted voices in the region's real estate landscape

why list with us?

WHITE-GLOVE SERVICEFROM STARTTOFINISH

At The Patterson Group, we provide a white-glove experience at every step of your real estate journey From seamless listing coordination and access to our trusted network of preferred vendors, to strategic marketing and advertising, expert guidance throughout the transaction process, and clear, consistent communication we handle the details so you can focus on your next chapter Even after closing, our team follows up to ensure your experience exceeds expectations

SEAMLESS TRANSACTION OVERSIGHT

Pre-Market Preparation

Coordinate home staging and oversee implementation to highlight the property’s best features

Manage trusted contractors and service providers for any necessary repairs or improvements

Arrange POD delivery or storage solutions for a clutter-free presentation

Schedule and attend professional photography, videography, and floor plan sessions

Direct art-focused photography and video shoots to showcase the property effectively

Develop and execute a tailored social media and marketing strategy

Oversee installation of signage, lockboxes, and manage their removal when appropriate

Prepare and distribute marketing materials, including feature sheets, conveyances, and brochures

Input comprehensive property information, photos, and documents into MLS and relevant platforms

Schedule showings, vet potential buyers, and ensure property is ready for every viewing

Ensure meticulous pre-showing preparation to present the residence at its best

On The Market

ShowingTime is set up for scheduling appointments

Launch targeted digital & social media advertising campaigns

Open House and Broker’s Open are scheduled

Unmatched credibility of our team members and the Sotheby’s brand

Contract-to-Close Management

Dedicated team member overseeing every step from contract execution to closing

Coordinate meetings with repair professionals, home inspectors, and appraisers

Order and deliver HOA documents to buyers

Schedule termite inspections and track contingency dates

Liaise with title companies, lenders, and attorneys

Schedule and manage closings

Provide move-out checklists and ongoing support

Communication & Follow-Up

Maintain consistent, clear communication with agents and clients

Provide feedback from showings via ShowingTime and ListTrac

Execute word-of-mouth marketing through our trusted network

Conduct soft marketing to local, vetted realtors

Assign a dedicated team member for pre-market preparation and contract-to-close support

unparalleledexposure COMPREHENSIVE MARKETING& PROMOTION

Visual Presentation: Professional photography, floor plans, home staging, and video production

Digital & Social Media: Promotion across Instagram, LinkedIn, Facebook, Pinterest, TikTok, YouTube, and TTR Sotheby’s International Realty’s pre-market platform, First Look

Targeted Advertising: Paid print and digital campaigns, social media campaigns, and marketing brochures

Buyer Engagement: Optional broker or public open houses, special features sheets, and mailed postcards to targeted audiences

Extensive Network Outreach: Newsletter distribution to our expansive network

OVERALL ONLINE LISTING EXPOSURE

2,808

3,952

388

9,734

5,426

51,126

827

172

6,608

12,028

10,083

advertising

SHOWCASING YOURPROPERTY EVERYWHEREIT COUNTS

The Patterson Group is a weekly contributor to Alexandria Stylebook and strategically showcases properties through ads and feature articles in Alexandria Living Magazine,WBJ Home of the Day, Washingtonian, and other leading local and regional publications ensuring your home reaches the right buyers, wherever they are

LOCAL EVENTS DESIGNED TO AMPLIFY YOUR LISTING

The Patterson Group hosts thoughtfully curated events designed to elevate each listing and expand its reach within the community Past events include an Oysters & Elegance evening at our Edgehill residence in Belle Haven that highlighted the home’s architectural details in a refined setting, as well as a family friendly carnival at our Plymouth Haven property that welcomed neighbors and prospective buyers alike. Each event is tailored to the home and its audience, creating meaningful exposure that extends well beyond a traditional open house

WORKWITH THEPATTERSON GROUP

With over $2 billion in sales and decades of expertise, The Patterson Group delivers proven results with white-glove service.

Trusted for our integrity, discretion, and local knowledge, we make every step of your real estate journey seamless and successful

Years in Real Estate

Honored in Sotheby’s International Realty Top 100 Agents

Women Leaders in Real Estate (2024)

Phyllis Patterson has over 40 years of real estate experience She specializes in properties in historic Old Town Alexandria, Mount Vernon, along the scenic George Washington Parkway, and throughout Northern Virginia, and offers extensive knowledge of waterfront homes, residential land development, and custom home building Phyllis is a Life Member of NVAR’s Top Producers and was named a Top 100 Women Leaders in Real Estate and Top 100 worldwide with Sotheby’s International Realty Phyllis has four children and 5 grandchildren, and currently lives in Old Town with her husband and has loved living so close to Founders Park and the waterfront.

Years in Real Estate since 2008 18

40 Under 40

Alexandria Chamber of Commerce

Inaugural Class 2017

Board Member

Born and raised in Alexandria, Virginia, Britt is a graduate of Virginia Tech, where she earned a degree in Business Marketing with a minor in Real Estate She joined the family business in 2008 after two years working in political fundraising Today, Britt serves as Vice President of The Patterson Group at TTR Sotheby’s International Realty and is also an accredited staging professional Britt is a contributing member of the Alexandria Stylebook and was honored by the Alexandria Chamber of Commerce as a 2017 “40 Under 40” recipient, recognizing emerging business leaders in the city. She is the past president of the Junior Friends of The Campagna Center and currently serves on the board of INOVA Alexandria Hospital. She’s also a founding member of Mount Vernon Estate’s Underground Committee. A proud lifelong Alexandrian, Britt is deeply connected to the community she serves. Outside of work, she enjoys spending time with her husband, Geoff (also an Alexandria native), their daughter Georgie, and their puggle, Paisley. Together, they love exploring local shops, dining around town, attending charity events, and spending Saturday mornings at the Old Town Farmers’ Market

Inova Alexandria Hospital

Years in Real Estate Since 2013

Honored in Sotheby’s International Realty Top 100 Agents

Maria is known for her tireless work ethic and her ability to deliver a full-service, white-glove real estate experience, always going above and beyond for her clients She has worked with The Patterson Group since 2013 and consistently displays a keen and comprehensive knowledge of every facet of the real estate process Because Maria grew up in a military family, she is well-acquainted with the moving process, but she has always called Alexandria home She spent most of her childhood living in Waynewood and went on to attend Villanova University, where she majored in Communications and played on the Division 1 lacrosse team for four years. Maria lived in Old Town’s Yates Gardens for several years before moving back to Waynewood, where she and her husband, Jonathon, currently live with their children, Blair and Harrison. She spent many years as a Junior Friend of The Campagna Center and notably chaired the beloved Scottish Christmas Walk Weekend, a role that deepened her ties to Alexandria’s cherished traditions. When Maria is not working, she enjoys going to the neighborhood park with her kids, dining in Old Town’s vibrant restaurant scene and running along the George Washington Parkway She is also very involved with fundraising efforts for her children's school and serves on the board of her neighborhood civic association

Testimonials Community Trusted

We had a fantastic experience working with Maria and the team at Patterson As first time home buyers not originally from the area, the prospect of purchasing a home was very intimidating Maria and the team made the process as smooth as possible and were always around to answer any questions we had They were always quick to show us popular listings which ultimately led to us purchasing our house that was on the market for less than a week. I could not recommend Patterson more.

– H. Bloom

Britt is outstanding Her expertise in the local area is unmatched She attentively listened to our goals for our new home and directed us toward properties that met all our criteria Britt skillfully guided us in selecting the perfect house and crafting the winning offer in a highly competitive situation. We couldn't recommend working with her family-run real estate group more!

- Timothy W

Working with Britt Patterson and the Patterson Group was truly an exceptional experience from start to finish Britt is professional, knowledgeable, and incredibly responsive She took the time to understand our needs and guided us through every step of the buying/selling process with patience and expertise We used Britt to help us relocate from New York and buy our first home in 2016 and again used her to sell this beloved home in 2025 What really stood out was her attention to detail and commitment to making the experience as smooth and stress-free as possible Britt was always one step ahead, offering insights, solutions, and updates before we even had to ask Her market knowledge is impressive, and her negotiation skills are top-notch we felt confident and well-represented at all times. We couldn’t be happier with the results and highly recommend Britt Patterson and the entire Patterson Group to anyone looking to buy or sell Five stars all the way!

- Alicia G

My wife and I worked with Maria Bowman on the purchase of our first home She was very knowledgeable of the market and made the process easy for us as first time buyers. Thank you Maria and the rest of The Patterson Group team!

– Brendan R

Phyllis Patterson was the ultimate professional from interview to settlement Always available, stewarding the marketing process and her team working the background needs through settlement.

– Stella A.

We strongly recommend The Patterson Group to anyone selling or buying a home in the DC area The Patterson team made everything easy for us in listing our house in Alexandria and guiding us through all steps in the process Their professional approach and deep knowledge of the local market helped enable us quickly to secure multiple offers above the list price Five stars, without a doubt!

– Justin W

Phyllis Patterson, of the Patterson Group was by far, the best representation we have ever had when buying/selling a home Phyllis is the consummate professional; highly responsive, well informed on the current market, and her support contractors and stagers transformed a nice home, into a showstopper before it went onto the market From start to finish, Phyllis worked as our advocate and advisor She did not just list the house, and disappear as can happen in a hot market She took ownership of our listing and made us feel prioritized, and informed. Our home sold quickly and for slightly above asking. We could not have asked for a better experience. If you are selling a home in Alexandria, VA use the Patterson Group, they are simply the very best in their field

– Lisa W

Committed To Giving Back

Board Member & Contributor (Brittany)

Former Board Member (Brittany)

Former Board Member (Phyllis)

Former Board Member (Brittany)

Board Member (Brittany)

Former Board Member (Brittany)

Significant Sales

trusted LOCAL LEADERS

Since 1968, our brokerage has been serving buyers and sellers at all price points. From bustling neighborhoods in The District to life outside The Beltway, our reach covers a variety of different regions, and our team provides a wealth of local expertise Regarded for our integrity, professional service, and community leadership, we produce extraordinary results by leveraging proprietary global marketing, cuttingedge digital strategies, and unrivaled access to the most affluent and discerning global clientele

when EXPERTISE MATTERS

If you are considering selling your property and looking for the best representation, look no further TTR

Sotheby’s International Realty is comprised of industry-leading, local real estate experts that are powered by a prestigious 275-year-old brand with a legacy of selling life’s most prized possessions

Synonymous with luxury, our brand will elevate your property to the prominence it deserves - turning heads and attracting unattached attention.

When choosing to sell your property, why settle for anything other than the best?

GLOBAL MARKET

In the Washington Metropolitan region, the buyer for your property may come from down the block, across the country, or from overseas When choosing a firm to represent the sale of your property, don’t settle for a firm that doesn’t have the reach beyond the region

At TTR Sotheby’s International Realty, international is our middle name Our team is uniquely connected to the global real estate marketplace linking your property to prospective buyers worldwide Our unparalleled network of over 26,000 best-in-class experts work together to meet your needs and to exceed your expectations.

Our unique blend of global national, and local expertise creates one-of-a-kind exposure for your property.

1,800

Offices Worldwide

26,500 Real Estate Agents

84 Countries & Territories

$143bn Global Sales Volume

#1 MOST PROFILED BRAND

As the #1 most progiled luxury real estate brand in the news, Sotheby’s International Realty leads the conversations Our brand’s award-winning press office and PR efforts position us as a powerhouse in luxury real estate. When a property is well suited for media coverage, out reputation becomes your advantage - with no other brand better situated to garner press exposure.