The Mountains Media Kit_General by The Mountains

MOUNTAINS THE

Amazing people and places around the region

HOME + DESIGN

MODERN MAKERS

FOOD + ENTERTAINING

OUTDOOR ADVENTURES

ART + MUSIC

SHOPPING GUIDES

LOCAL EXPERTS

…AND MORE

media kit

FROM THE CATSKILLS TO THE BERKSHIRES

We’ve all witnessed the positive growth over that last few years, from the Catskills to the Berkshires, and everything in between. Real estate is booming, businesses are opening, tourism is rising. A new wave of influentials and urbanites are hungry for fresh air joining those who already call the area home. The Mountains is a multi-media brand that brings a fresh perspective to the character— and characters—of this region. Worth-it day trips, restaurants and home entertaining, art and design, real estate, shopping and outdoor adventures, plus insider profiles of local makers and personalities, all celebrated via world-class writing and photography.

YOUR GO-TO GUIDE FOR LIVING YOUR BEST LIFE UPSTATE

The MOUNTAINS are RISING

NEW HOME PRICES IN THE PAST YEAR BERKSHIRE COUNTY ULSTER COUNTY +32% +56% US AVERAGE +13% +60% NEW BUSINESSES OPENING DAILY New businesses in the Catskills and Upper Hudson Valley were up 60% in Q4 2020. • $2.5B in 2019, steadily rising for 20 years • 31% of all New York tourist $ spent in the Upper Hudson Valley and the Catskills $ 2.5B TOURISM BOOMING HUDSON NY KINGSTON NY TORRINGTON CT PITTSFIELD MA #2 #3 #1 #6 Sources: The Washington Post; Zillow; National Assoc of Realtors; New York Times 4/19/21; USPS 2021, The Berkshire Tourism Report 2019; NYS Annual Tourism Report 2019 HUNDREDS OF MILLIONS OF DOLLARS IN INVESTMENTS HOMEOWNERS FLOCKING TO NEW NESTS

of the top 10

codes with the

change of net

Four

zip

biggest

migration in 2020 vs. 2019 were in The Mountains region:

It All Comes Together In…The Mountains

Launched Summer 2022, The Mountains’ elevated content and design encourages exploration near and far, fueling small business in the process

• Just 100 miles from NYC or Boston, people are buying primary or secondary homes in rural regions in record numbers, escaping the cities for a slower-paced life and to reconnect with family, community and nature.

• Technology frees them to live anywhere and they choose to live in this growing region. Successfully reach this elusive audience through the multi-media platforms of The Mountains.

addressable market 350K

Helping An Audience Live Their BEST LIFE UPSTATE

THE PIONEERS

Homeowners/residents for years

Steeped In community with like-minded friends

Seek adventures beyond their own borders; eager to experience what’s new in an area they love

THE URBANITE WEEKENDERS

Consider the area their safe haven from city life

Creating a second home, marrying rustic charm with more sophisticated tastes

Need a trusted resource to maximize every single minute

THE RECENT TRANSPLANTS

WFH and post-pandemic introspection led to a full-time move

Renovating to make their new old home ready for the long term

They’re “all in” for this new chapter and need a guide to EVERYTHING

THE BUSINESS OWNERS

Revitalized their towns with high-style, high-quality goods + services

Vested in the community financially and personally, and open to collaboration

Seek a media brand to help them market their business across towns and counties

Capturing the Attention of NATIONAL MEDIA

“Hudson Valley named one of the “World’s 100 Greatest Places.”

“How A New Generation is Turning the Hudson Valley into the New Napa.”

“Kingston leads the U.S. in Rising Home Prices with NYC Exodus.”

“…the new arrivals are transforming the region.”

“In the Berkshires, a New Generation is Putting Down Roots.”

“Why is everyone decamping to Hudson?”

Unreliable & underserved internet service drives strategic business decision to meet the market where it builds revenue—primarily in print—until digital becomes ubiquitous. targeted Circulation 25,000 Copies total readership 70,000 distribution 550 Locations

COMPLIMENTARY distribution via branded racks at strategic locations, from favorite town retailers to farm stands and stops en route upstate.

EXPANDED availability for purchase at key feeder markets, including Manhattan, Brooklyn, Westchester and Hoboken

Your

POWERHOUSE SUMMER 2022 Old Chatham, New Dreams By Richard Pérez-Feria Berkshires Bliss Beckons By Heather Thomson The Perfect Hudson Picnic By Colu Henry Fine Wine As Poetry By Anthony Giglio THEMOUNTAINSMEDIA.COM @themountainsmedia FROM THE CATSKILLS TO THE BERKSHIRES Dining In The ‘Un-Hamptons’ By Hal Rubenstein My Mother, The Artist By Alexis Auleta PREMIERE ISSUE SEASONAL PRINT Curated,

SOCIAL MEDIA

DIGITAL Website + E-newsletters LIFESTYLE Aspictorum hilibusae pligniet xperenia conseque labore pelique simpore endi quiande stetus, cus. fa earu ndebis se olenem qui derum utemporrum. The Mountains Are Your Backyard MULTIMEDIA

THE MAKERS

Multi-Platform

collectible, credible, cherished (and power outage-proof!)

Twitter, Instagram, Facebook

CONTENT DEVELOPMENT Podcasts + Video Series + Live Salons MEET

Editorial Pillars on ALL PLATFORMS

‘ROUND

HOMES

• Stunning tours of the most distinctive properties

• REAL ESTATE REPORT

• World-class chefs, artisans and producers

• Farm stands, breweries, distilleries and dispensaries

• HALFWAY THERE

Something to do, or stop for, on the way in or the way home. Make the journey part of the fun

• Camps, schools, hospitals

• Beauty, fitness, selfcare—surfacing the best retail products & services for wellness

• PUNCHLIST

• Going out: concerts, theater, casinos and cocktails

• Outdoor excursions—from hiking to skiiing to best beaches

• Shopping & Gifts: What to pick up in town, from candles to cannabis, the latest book to an antique find

• EVENTS CALENDAR So you’re always in-the-know

EATING & ENTERTAINING

LIVING SMARTER UPSTATE

Must-have survival guide & REAL ESTATE

• Decor and design ideas curated by tastemakers

HASSLE-FREE HOSTING GATHER

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Local brokers talk about what’s moving the market

EXPLORING NEAR & FAR

General Advertising Rates

Print Rates

Editorial Calendar 2023

reflect net rates, effective as of 9/1/22

Prices

calendar is subject to change ISSUE SPACE RESERVATION MATERIAL DUE ON-SALE SPRING MARCH 6 MARCH 10 APRIL 14 SUMMER MAY 15 MAY 19 JUNE 23 FALL JULY 31 AUGUST 4 SEPTEMBER 8 HOLIDAY OCTOBER 9 OCTOBER 13 NOVEMBER 17

Editorial

FREQUENCY (Rates Listed are Per Unit) 1 2 4 8 DISCOUNT OFF OPEN RATE 5% 10% 20% FULL $9,500 $9,025 $8,550 $7,600 TWO-THIRDS $7,956 $7,558 $7,161 $6,365 0NE-HALF (HORIZONTAL) $5,700 $5,415 $5,130 $4,560 0NE-THIRD (VERTICAL OR SQUARE) $2,850 $2,708 $2,565 $2,280 PREMIUM POSITIONS COVER 4 $15,200 COVER 3 $12,350 C2/P1 $22,800 TOC $10,925

Print Specifications

SPREAD WITH BLEED

Trim: 18"w x 10.875"h

Bleed: 18.25"w x 11.125"h

Safety: 17.5"w x 10.375"h

FULL PAGE WITH BLEED

Trim: 9"w x 10.875"h

Bleed: 9.25"w x 11.125"h

Safety: 8.5"w x 10.375"h NO BLEED

Trim: 8.5"w x 10.375"h

2/3 VERTICAL WITH BLEED

Trim: 5.25"w x 10.875"h

Bleed: 5.5"w x 11.125"h

Safety: 4.75"w x 10.375"h NO BLEED

Trim: 5"w x 10.375"h

1/2 HORIZONTAL WITH BLEED

Trim: 9"w x 5.25"h

Bleed: 9.25"w x 5.5"h

Safety: 8.5"w x 5"h NO BLEED

Trim: 8.5"w x 5"h

1/3 VERTICAL WITH BLEED

Trim: 2.625w" x 10.875"h

Bleed: 2.875"w x 11.125"h

Safety: 2.125"w x 10.375"h

NO BLEED

Trim: 2.375"w x 10.375"h

1/3 SQUARE NO BLEED

Trim: 5"w x 5"h

1/6 VERTICAL NO BLEED

Trim: 2.375"w x 5"h

1/9 FRACTIONAL NO BLEED

Trim: 2.375"w x 3.25"h

COLOR: All files/images must be CMYK or Grayscale. No RGB, LAB, or embedded color profiles (such as ICC profiles). No files with PMS colors will be accepted without prior notification. Otherwise we cannot guarantee color results under these circumstances.

IMAGE RESOLUTION: 300 DPI total resolution @100% maximum ink density 280% dMax GCR

CROP MARKS: All crop marks must be .1875" (3/16") off bleed area.

PROOFS: Must contain GRACoL color strip. All final material must be submitted with digital proofs that have been pulled from the supplied file for color guidance on press.

SPREAD REQUIREMENTS: Ad spreads must be sent as one page.

SAFETY: All live matter must be .25" from trim on all sides.

REQUIRED MATERIAL: PDF/X-1a file format. All fonts must be embedded. TrueType fonts cannot be used for printing.

PRINTING PROCESS: Web offset (SWOP3 Certified)

ISSUU PDF: The Mountains is now offering Auto-Detection Links in our interactive/shareable magazine PDF. In order for your URL to link to your site, please provide as text and not outlines.

To join our community of advertisers please email us at advertising@themountainsmedia.com. Follow our adventures at themountainsmedia.com | @themountainsmedia MOUNTAINS THE FALL� ��HOLIDAY�� @themountainsmedia FROM�THE�CATSKILLS�TO�THE�BERKSHIRES [] The Resurrection Of John Bartle� The CFDA-winning fashion star shines at Marist and starts anew By Hal Rubenstein Photography by Fahnon Benne� Andrea Westerlind For The Win Discovering the chic retailer’s idyllic Berkshires retreat By Jane Larkworthy Photography by Natalie Chitwood Missing Hudson Why this stylish town makes so hard to say goodbye By Kevin Sessums STYLE & DESiGN ISSUE “I always wanted to live and breathe fashion.” –John Bartlett JACKIE�AND�JANE�� VASSAR�ICONS REAL�ESTATE�GETS�REAL�� THE�FINE�ART�OF� BERKSHIRE�HOUSE MORE�PICKLEBALL� (OF�COURSE� CLICK HERE FOR OUR CURRENT ISSUE