Issue 335 by The Monsey View

FREE ISSUE 335 FEBRUARY 9, 2022

‫פרשת תצוה‬ ‫ח’ אדר א’ תשפ”ב‬

FYI: COLOR PSYCHOLOGY

THE NUTS AND BOLTS OF BUILDING A BRAND It takes talent to get from name game to launch day — Leading marketing experts talk about the science and the art —

THE MASTERMINDS OF MARKETING

UPGRADING THE OFFICE AMBIENCE

A roundtable discussion on the intricacies of creating successful media

Ten simple ways to optimize your work environment

1 SWAB 4X RESULTS

KNOW MORE FASTER Only at Monsey Urgent Care

BESPOKE HOME FURNISHINGS, CLOSER TO HOME. Stop by our Mountainville location for an iconic furniture experience,

without the drive.

BY APPOINTMENT ONLY. BOOK YOUR DESIGN CONSULTATION TODAY.

845.203.1242 | 20 Industry Drive Mountainville, NY | Accentuationsbydesign.com CONVENIENTLY LOCATED WITH A 30 MIN DRIVE FROM MONSEY AND 15 MIN DRIVE FROM MONROE.

E X C L U S I V E !

K N O W

M O R E

1 SWAB 4X RESULTS Monsey Urgent Care’s 4-Plex lab technology tests for:

COVID-19 RSV FLU TYPE B R

Building a healthier tomorrow

845-356-2273 77 Route 59 Monsey, NY

WINTER HOURS: S-TH: 9am-11pm F: 9am-3 hrs before Shabbos Motzei Shabbos: 45 minutes a er the zman-12am Last patient check-in 10 minutes before closing time

aj@ajwachsman.com

FLU TYPE A

The Big Reveal

UNCOVER THE MAGIC BEHIND YOUR WALLS.

Schedule your Free Estimate: 845.548.8635

Hashtech.media

GOT THE DRIVE? 718.635.1673

JOIN OUR TEAM

Are you motivated, energetic and a people’s person? Executive and sales positions available at our Monsey location. • Salary + commission • Paid vacation days

Email resume: hr@swiftautos.net Call us at: 914.770.7783

‫בס”ד‬

no out of pocket cost

After School Program

Preschool 3:00-4:15 Elementary 4:15-5:30

Homework Social skills Music lesson Art Dance Classes Food Decorating Drama Swimming (summer) & more.....

Transportation Provided Healthy Food and Drinks Groups Divided by age

NOW ACCEPTING:

HCBS THROUGH COMFORT HEALTH CHAMPION • SPECIAL ADVANTAGE

845.999.3721

‫בס״ד‬

SS-22 PRE TEEN

Super Square New Square 845-362-6367 Sun.-Thur. 10:30 - 6:30 \ Fri. 10:30 - 1:00 Wed. Night 8:00 to 10:00

‫בס"ד‬

‫"די בעסטע ‪ $100‬וואס איך האב געספענט אין מיין לעבן!"‬

‫‪129‬‬

‫מרת ט‪ .‬ש‪ - .‬מאנסי‬

‫‪RE‬‬ ‫‪G‬‬

‫‪RATION‬‬ ‫‪IST‬‬ ‫‪$‬‬

‫‪. 18‬‬ ‫‪FEB‬‬ ‫‪E‬‬

‫‪RD‬‬

‫‪BI‬‬

‫‪N‬‬ ‫‪D EA D LI‬‬

‫‪EAR LY‬‬

‫‪Early Bird $99‬‬

‫לעבט‬ ‫מיט די‬

‫פרעזענטאציע‬ ‫פון די בארימטע מרת זיסי עבער תחי'‬

‫די קורס וואס האט שוין‬ ‫אינספירירט און דערהויבן‬ ‫טויזנטע פרויען ווי אייך!‬

‫ברענגט אריין‬ ‫די שכינה הק'‬ ‫אין שטוב!‬

‫די גייסטרייכע לעקציעס וועלכע ווערן איבערגעגעבן דורך די בארימטע‬ ‫מרת עבער תחי'‪ ,‬לאזט אן אומבאשרייבליכע רושם ביי אלע וואס טוען‬ ‫דאס מיטלעבן‪ .‬טויזנטע פרויען זענען דערפון גייסטיש דערהויבן געווארן‪,‬‬ ‫פון אלעמען הערט מען‪ :‬יעדע אידישע פרוי מוז דאס זען! ס'רעדט צום שכל‬ ‫און צום נשמה! כ'האב באקומען א פרישע בליק אויפ'ן לעבן! וואו זענט‬ ‫איר געווען די אלע יארן? א שאד כ'האב עס נישט געזען ‪ 20‬יאר צוריק!‬

‫ניי!‬

‫נייע אפציע אויף די זכו ליין‬

‫‪MONSEY - YIDDISH SHOWING‬‬

‫די‬

‫‪Monday, Feb. 21‬‬

‫‪For a registration demo, more information,‬‬ ‫‪and the full line of lectures by Mrs.‬‬ ‫‪Aber. Call the Zuchie hotline‬‬

‫‪845.209.1212‬‬

‫לאנג‪-‬ערווארטעטע ‪AUDIO FORMAT‬‬

‫פון די מים טהורים פרעזענטעשן‪.‬‬

‫שכינה שרוי' ביניהם‬ ‫‪MERIT BLESSINGS of MARRIAGE‬‬

‫בהנהלת הרה"ג ר' משה עבער שליט"א‬ ‫בהסכמות הרה"ג ר' בצלאל טובי' וועטנשטיין שליט"א‬

‫צוליב די גרויסע פארלאנג טוט זכו אויך צושטעלן‬ ‫די מים טהורים קורס צו קענען הערן לויט אייער‬ ‫באקוועמליכקייט‪ ,‬פון אייער שטוב‪.‬‬ ‫אויך גוטע געלענהייט פאר די וואס האבן עס‬ ‫שוין געזען און ווילן זיך נאכאמאל באנייען און‬ ‫אנווארעמען צו זייער ספעציעלע צייט!‬

The Monsey View

February 9, 2022

www.themonseyview.com · 845.600.8484

Order soon to have it delivered before Pesach.

SKU: MHF-2722-KS

SKU: MHF-0358-KSG

Find your piece of choice. 845.354.2020 | 40 Jefferson Ave, New Square sales@mablefurnishings.com

Sunday-Thursday: 10:30-6:30 | Friday: 10:30-12:00 Late Hours, Wed: 6:30 pm-8:00 pm

mattersny.com

Do we take the one the marrieds prefer... or focus on our own comfort and style?

MY TITLE IS ACCOUNTANT BUT MY NAME IS ARYEH BRAUN. As an accountant, you will get to know my profession. But you will better get to know my personal one-on-one service and enjoy the individual care you need to get the numbers right. I D

H AT

YO U

DO THE C

Office: 845.262.2826

O THE M

Cell: 845.293.5406

Aryeh@braunsaccounting.com

anecdote.nyc

pivotgroup.nyc

Give your special child a mainstream camp experience The Camp Levavi program is modeled after the mainstream camp experience with mornings spent on IEP and life plan goals and afternoons dedicated to exciting activities and major trips. Our goal is for your child to progress even during the summer months, all while having a great time.

OT, PT & On-site speech counseling On-site medical team Individual counselor for each camper Overnight and day camp programs Meals and transportation provided Private lake and heated pool On-site therapeutic animal interaction

Group 1

Group 2

Girls 12 and under Boys 9 and under An exhilarating season of fun for kids with developmental delays, divided by verbal and non-verbal abilities • Focus on impulsivity, improving physical coordination and communication • Licensed teachers and trained counselors • Daily stretching and sensory exercises

‫בס“ד‬

Separate tracks catering to varied cognitive and physical abilities

Group 3

Group 4

Group 5 / TCs

Girls 7-13 • Boys 7-9

Girls 6-15

Girls 17+

Extra love and care for kids with physical or slight cognitive impairments

Fun in the sun for fully-cognitive, medically-fragile children

A unique TC program for teens, focused on independence

S T A F F P O S I T I O N S A V A I L A B L E . T O A P P LY, P L E A S E C A L L 7 1 8 . 3 0 3 . 9 1 4 1

For OPWDD-eligible individuals Apply or call to learn more:

718.303.9141

Long COVID: post-COVID Syndrome What is Long COVID? What happens when COVID symptoms don’t go away? For most people, mild to moderate COVID symptoms of fatigue, body aches, sweating and even headaches go away after 2 weeks. However, in some people who recover from COVID, persistent health problems can wreak havoc for months. This is called Long COVID or shortly “Long-Haulers” (ie people who do not clear COVID symptoms out of their system). What are the signs of lingering COVID in your body (> 8 weeks after first infection)? According to the CDC, the most common lasting symptoms are tiredness, shortness of breath, cough, joint pain and chest pain. Other issues include mental problems such as difficulty concentrating (brain fog), depression, headaches, rapid heartbeat and even difficult sleeping.

Treatment of Long-term COVID Still feeling tired or having trouble focusing two months after your COVID infection? IV hydration or a Vitamin infusion may help you recover faster. IV Fluids drip: Hydration is essential for the immune system to function properly and help our bodies to recover from illness. IV hydration can provide your body with an efficient way to replenish, restore and detoxify. IV hydration can help reduce body aches, mental fog and general fatigue. Hydration with IV fluids is provided via intravenous drip as treatment for fluid loss in which a sterile water solution containing small amounts of salt or sugar drips directly into the patient’s bloodstream. IV Vitamin Drip: Current medical literature suggests that high doses of Vitamin C by infusion may reduce the lingering inflammation in the body after COVID infection. In addition, intravenous Vitamin C might cool down other persistent COVID related immune responses that may result in the symptoms of Long COVID. Vitamin B complex might improve neurological symptoms of Long COVID such as brain fog and difficult sleeping. (Frontiers in Immunology 11:574029) IV drip infusion with Vitamin C or Vitamin B supplements has anti-inflammatory effects and may balance the immune system response. Our state-of-the-art infusion center is staffed with experienced medical providers who can administer your IV hydration and high dose Vitamin C or B infusion in a clean, safe, and monitored environment. Helping you get back on your feet after COVID with a high standard of care is our goal. For more information or to get screened for an appointment, call The Infusion Team at Monsey Health at 845-352-6800 ext 3847

BIGGEST SALE OF THE YEAR CASH & CARRY CLEARANCE EVENT

MOTZEI SHABBOS FEB 13 8:30PM-11:30PM

CASUAL WEAR ORIG. UP TO $99

$19 TOPS - SKIRTS ORIG. UP TO $199

$39 SHABBOS ORIG. UP TO $249

$69 FORMAL DRESSES ORIG. UP TO $299

SUNDAY FEB 14 11:00AM-6:30PM

NEXT DOOR TO OUR MONSEY LOCATION

$99 EVENING DRESSES ORIG. UP TO $450

$149

U P S C A L E W O M E N S A P PA R E L D E S T I N AT I O N

423 ROUTE 59 I 845.203.4710 * SORRY, NO CARRIAGES ALLOWED

Psychiatry. Now a call away.

Get your consultations and treatments over the phone. Speak with our licensed professionals to treat ADHD, depression, and anxiety.

All insurances accepted

Skip the trips to Manhattan, skip the in-person visits, skip the hassle.

Confidential

718.475.1311

F U L L Y

S T O C K E D

Midnight Edition ORDER YOUR DOONA AND GET

FREE SAME/NEXT DAY DELIVERY TO LAKEWOOD - MONSEY - MONROE - BROOKLYN

The Doona Midnight edition features a diamond shape seat cover, black anodized aluminum, and faux-leather touches throughout. This edition includes an exclusive complimentary Doona Midnight Essentials Bag and a luxurious

IN F O@ MYNTDESIGN.COM

black faux-leather Handlebar Cover.

SUN-THURS 11:00-6:00

401 W ROUTE 59, MONSEY NY 845.517.0215

FRI 11:00-1:00

STROLLERS · CRADLES · BASSINETS

ORDER THROUGH WHATSAPP

CAR SEATS · HIGH CHAIRS · BABY GEAR

CUSTOMIZE YOUR DREAM DINING ROOM

In Style

All kallah packages

$500 OFF with mention of ad

@) @)

Mattresses

Dining-rooms

Bed-rooms Accent Chairs

Dinettes

Sofas

Kallah Packages

22 Main Street 845.356.3800

Designer on Premises

NEW STORE HOURS: SUN: 11:00-6:00, MON TUE & THURS: 10:00-6:00, WED: LATE HOURS 10:00-7:30 February 9, 2022

The Monsey View

www.themonseyview.com · 845.600.8484

‫בס”ד‬

pivotgroup.nyc

Your teen’s wonderland

HCS’s new Primetime program is an is an evening and Sunday program for girls ages 15 and older. The exciting program is structured around skill development, with a robust schedule that nurtures growth and creates many happy memories. The respite programs include transportation and warm meals, and are open to children who qualify for respite services. Need help applying? Reach out today.

845.426.2199 x 1620

• • • •

Recreational Courses Local Fun Trips Skill-Building Activities Social Skills Groups

Sun: 1:30-6:30pm | Mon-Thurs: 7-9pm Special hours on Motzei Shabbos.

A project of HCS

The Monsey View

February 9, 2022

www.themonseyview.com · 845.600.8484

No matter where on the planet you are, we’ll get the contacts delivered right to your doorstep. Because your eyes are worth it.

718.624.6911 therightcontact@gmail.com www.therightcontact.nyc

718.635.1673

Never make your eyes wait.

Last Call! Winter Sale up to 80% off NEW SPRING ARRIVALS DAILY!

Handpicked

designer & vintage finds

www.handpickedinc.com

845.351.0771 29 Kennedy Drive

FOR

ECA

STI

FUN

A jam packed schedule,

skymediaco.co

rain or shine.

There’s that something in the air at Camp N’eemah. It’s where a rainy day calls for a celebration, and storms are there to make a splash. It’s in the pulsating energy you feel when stepping into our dining room and in the deafening crescendo of indoor fun at its peak.

‫בהדרכת הרב יעקב יוסף מאסקאוויטש שליט״א אב״ד באראוו‬

Directors: Mrs. Chana Pessy Rosenberg Mrs. Faigy Fleischer

There are some things you just gotta be there to know. Camp N’eemah is one of them. !‫א זוממער צו געדענקן‬ 845.272.6001 • office@campneemah.com For heimisha chassidisha girls entering grades 8-12

STAY IN TOUCH, YOU CAN TEXT US

Hi, can i refill my perscription?

Yes, Yanky, consider it done!

TEXT: 845.371.6464 To receive automated updates, please text us the following: 1 Your name, 2 Home phone number, 3 Your cell number you're texting from 4 Your phone service (verizon, AT&T, etc) And we will add you to our texting system for: 1 Automatic updates when your order has been filled and when it's delivered 2 You can text our representatives with any questions you may have for the pharmacist or about your delivery/order 3 Coming soon: text your RX number and receive an automatic ETA

P: 845.371.6464 P: 845-425-3400 59 ROUTE 59, MONSEY NY 10952 info@maplerx.com www.maplerx.com

How it works: 1 Maple employees will input your information to our system 2 Once your order is scheduled, you will receive an RX number that you can then text in to Maple Pharmacy and receive an update on your delivery

aj@ajwachsman.com

G et Y our

FLU S H OT H e re

Building a healthier tomorrow

845-356-2273 77 Route 59 Monsey, NY

WINTER HOURS: S-TH: 9am-11pm F: 9am-3 hrs before Shabbos Motzei Shabbos: 45 minutes a er the zman-12am Last patient check-in 10 minutes before closing time

‫בס"ד‬

‫מחובר – א קשר מיט זיך אליינס‬ ‫א סעריע פון ‪ 13‬שיעורים וואס איז געבויעט‬ ‫צו ברענגען א חיבור‪/‬קאנעקשאן מיט זיך‬ ‫אליינס‪.‬‬ ‫אין די היינטיגע שנעלע וועלט‪ ,‬איז דא א‬ ‫אויסטערלישע 'דיסקאנעקשאן'‪ ,‬וואס מען‬ ‫פארלירט די כח‪ ,‬צייט‪ ,‬און געדולד צו זיך‪,‬‬ ‫צו די ב"ב‪ ,‬צו די קינדער‪ ,‬און צו השי"ת‪.‬‬ ‫ווייניג קענען זיצן פאר עטליכע מינוט בלויז‬ ‫מיט 'זיך אליינס'‪ .‬מען וועט אייביג זוכן‬

‫מחובר – צו די משפחה‬ ‫זיכער האט יעדער א שייכות מיט‬ ‫די ווייב און קינדער‪ .‬אבער צופיהל‬ ‫מענטשן שפירן אז 'עפעס' פעלט‪.‬‬ ‫מ'קען נישט זאגן אז עס איז דא‬ ‫דער קשר פון וואס מ'האט געזאגט‬ ‫ביי די שבע ברכות פון "אהבה‬ ‫ואחוה ושלום ורעות"‪.‬‬ ‫מיטן בויען דעם ריכטיגן קשר צו‬ ‫זיך‪ ,‬ווערט די הארץ אפן צו קענען‬ ‫מאכן א גוטע קשר אין שטוב‪ ,‬וואס‬ ‫אויף דעם זאגט די גמרא אז א פרוי‬ ‫ברענגט שמחה‪ .‬און דערמיט עפנט‬ ‫מען א נייע טיר צו א טיפער קשר צו‬ ‫די אייגענע קינדער‪ ,‬וואס איז פיהל‬ ‫מער פון מתנות און אויסערליכע‬ ‫ליבשאפט אויסדרוקן‪ .‬עס ווערט‬ ‫א געשמאק פשוט צו זיין מיט די‬ ‫אייגענע משפחה און פארברענגען‪.‬‬

‫וואו מ'קען אנטלויפן פון זיך דורך ליינען‪,‬‬ ‫הערן האטליינס‪ ,‬פארברענגען ביים סקרין‪,‬‬ ‫און אנדערע 'אנטלויף מיטלען' וואס מען‬ ‫טרעפט‪.‬‬ ‫יא‪ ,‬עס איז דא א מעגליכקייט צו עלימינירן‬ ‫די נויט צו אנטלויפן פון זיך‪ ,‬און איר וועט‬ ‫בעז"ה קענען זיין הונדערט פראצענט‬ ‫באקוועם און רואיג אין די אייגענע הויט‪,‬‬ ‫אן קיין נאכנאנדע אומבאקוועמליכקייט און‬ ‫אינערליכע שטערונגען‪.‬‬

‫מחובר – צו השי"ת‬ ‫וואס קען זיין בעסער צו גרייכן א קשר צו‬ ‫השי"ת‪ .‬עס איז דער געשמאקסטער געפיל‬ ‫אויף די וועלט וואס האט נישט קיין ערך‬ ‫און קיין שאץ‪ .‬און מיר רעדן נאכנישט‬ ‫פון קיין גרויסע מדריגות הצדיקים וואס‬ ‫דערצו דארף מען אסאך הארעווען‪ ,‬אבער‬ ‫די פשוט'ע קשר צו קענען אויסגיסן דאס‬ ‫הארץ אזוי ווי פשוט'ע אידן אינדערהיים‪.‬‬ ‫מען זאל שפירן אז מען דאווענט און מען‬ ‫רעדט צו א אב רחמן‪ ,‬וואס קוקט ארויס צו‬ ‫דיר‪ ,‬און וויל דיין קשר‪.‬‬ ‫יא‪ ,‬מבשרי אחזה אלוקי‪ ,‬ווען מען‬ ‫ווערט נאענט צו זיך‪ ,‬און מען באקומט‬ ‫א שטערקערער פארשטאנד אויף דעם‬ ‫אייגענעם נפש‪ ,‬עפנט זיך די נאטורליכע‬ ‫תשוקה און רצון פון די נשמה פון א איד‪,‬‬ ‫וואס איז א חלק אלוקי ממעל‪ ,‬און דער קשר‬ ‫צו השי"ת ווערט בעסער און שטערקער‪.‬‬

‫‪YESSAGE • 845.774.4069‬‬

‫מחובר צו‬ ‫מען און‬ ‫ע‬ ‫ו‬ ‫ו‬ ‫פארוואס‬

‫איך בין שוין געווען ביי אסאך קורסעס‪ ,‬אבער‬ ‫דא האב איך איבערגעלאזט מיין פחד און פרעשור‪.‬‬ ‫ס'איז שוין א האלב יאר נאך די קורס‪ ,‬און עס‬ ‫ארבעט‪ ,‬איך בין צופרידן און פרייליך צו זיין מיר!‬ ‫איך האב א לעבן פאר מחובר‪ ,‬און א לעבן נאך‬ ‫מחובר‪ ,‬די גאנצע שייכות און קשר מיט די משפחה איז‬ ‫א אנדערער באגריף! דאס איז א קורס פאר 'נארמאלע‬ ‫מענטשן'‪ ,‬צו עפענען א נייע וועלט פון להתענג על ה'‬ ‫וואס מען האט נישט געוויסט אז עס עקזיסטירט‬ ‫וואס האט מיר געכאפט פון די שיעור איז אז עס‬ ‫איז נישט קיין היינטיגע כחי ועוצם ידי סטיל אז 'איך‬ ‫בין'‪ ,‬און 'איך קען'‪ ,‬נאר די ריכטיגע 'היימישע שפראך'‬ ‫פון הכנעה און אמת'דיגקייט‪ ,‬אזוי תורה'דיג‪ ,‬און אזוי‬ ‫אויסגעהאלטן‪ ,‬און עס הייבט אויף ברוחניות וגשמיות‪.‬‬ ‫ר' אהרן‪ ,‬די געלט וואס איר בעט איז א דזשאוק‬ ‫אקעגן וואס מ'באקומט‪ .‬די הארציגע קשר וואס‬ ‫איך האב באקומען מיט מיר אליינס איז עפעס א‬ ‫אויסטערלישע אוצר וואס איז ווערד יעדע פרייז‪.‬‬ ‫איך בין שוין געווען ביי די שיעור איבער א האלב יאר‬ ‫צוריק‪ ,‬און איך וויל גיין שרייען אויף די גאסן‪ :‬רבותי‬ ‫ס'איז דא אזא זאך ווי מחובר‪ ,‬אייער לעבן קען באמת‬ ‫זיין זיס‪ ,‬ס'איז באמת דא אזא זאך ווי האבן א שטארקע‬ ‫קשר אין שטוב! פון זיין אנגעזעצט און ווארטן די טאג‬ ‫זאל דורכגיין‪ ,‬האב איך הנאה פון יעדע מינוט אין טאג‪.‬‬

‫איך בין א טעראפיסט‪ ,‬איך האב א ים פון אינפארמעישאן‬ ‫איבער מענטשליכע געפילן און סאושעל סקילס וכו' וכו'‪,‬‬ ‫אבער מחובר איז דאס וואס איך האב געדארפט‪ .‬דא בין‬ ‫איך געווארן קאנעקטעד‪ .‬גלייבט מיר‪ ,‬איר דארפט נישט‬ ‫גיין זוכן קיין גליקן‪ ,‬דער גליק ליגט ביי אייך אין הארץ‪,‬‬ ‫איר דארפט זיך פשוט טרעפן‪ .‬און ביי מחובר קענט איר‬ ‫בעז"ה טרעפן דעם וועג‪.‬‬

‫צו הערן א פריוויו אדער איינצושרייבן רופט מחובר האטליין‪:‬‬

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MISOPHONIA AND MENTCHLICHKEIT

(Re: My Life With Misophonia, Issue 334) It was with immense gratification that I read about one person’s experience with misophonia. Non-sufferers will never understand how very excruciating it is for someone with misophonia to be forced to endure sounds that are intolerable to them. Not always can the sufferer leave the situation, and for many, the suffering is ongoing and dreaded (loud chewing or slurping at the Shabbos table, by a coworker, etc.). Since noisy eating is a typical misophonia trigger, there is an additional point I want to mention in regard to eating etiquette. Chewing quietly and with the mouth mostly closed is a very basic form of mentchlichkeit — a part of the decency and refinement expected of a human being, regardless if others with misophonia are present or not, and even when eating alone. If you are not sure whether you eat in a manner that is pleasant and b’kavod to those around you, please ask someone you trust for their honest opinion. With thanks for your understanding, A Misophonian

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(Re: My Life With Misophonia, Issue 334) Thank you for your wonderful publication. I was wondering if the writer of the article in this week’s issue ever looked into OT. Although I have never been officially diagnosed with misophonia, I was totally able to relate to the writer’s suffering and frustration. But baruch Hashem, after doing OT, I have seen a major improvement! I’d like to take this opportunity to publicly thank Hashem for the transformation in my life and hope that more of my sisters in suffering see similar successes soon! M.E.

NOTHING TO CHUCKLE ABOUT

(Re: My Life With Misophonia, Issue 334) In the article about misophonia, the author wrote about a burning

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The Monsey View

February 9, 2022

www.themonseyview.com · 845.600.8484

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house cartoon that she found so validating. Please remember: Tzaddikim have said you should talk half of what you think, and write half of what you talk. Although the author saw this cartoon and felt it suited her emotions, a Jewish circular is not the place where someone should express their feelings with retzicha — and still chuckle about it. There are plenty of other ways to give readers the feel of the situation in a way that suits a nation of rachmanim bnei rachmanim. I hope you feel better soon. Someone Who Cares

IT HAS A NAME

(Re: My Life With Misophonia, Issue 334) Thank you for printing the article on misophonia. There are so many people who suffer from misophonia and are not even aware that it is a neurological condition — one that has a name! I want to add a few important factors, humor of the article notwithstanding. Misophonia has a cousin called misokinesia, which is defined as “the hatred of movement.” It is a neurological condition that is defined as a strong negative affective or emotional response to the sight of someone else’s repetitive movements, such as seeing someone mindlessly fidgeting with a hand or foot. Both miso (which is what many sufferers call it) conditions can be debilitating and hinder one from doing certain activities, such as attending events where there will be lights or very loud sounds. When miso gets triggered for me, my brain shuts down. I can see you talking while you’re clicking your water bottle open and closed, but I have no clue what you’re saying. My brain stops processing, and I can’t hear you or digest anything. I also hear sounds or see things that others around me don’t pick up on, whether it’s a machine clicking in the next room over, or someone playing with the spoon on the table. No one chooses to have a trigger response, and as of now, there is no known way to mitigate the reactions. When I get triggered, it often feels like someone is scraping a fork on my brain, and the best I can do is try to wait for the sound or movement to pass (if it’s movement, I often position myself in a way that I don’t see the movement within my peripheral vision) without asking the other person to stop. I don’t expect people to be aware of their every move, but I wish people would understand that miso isn’t a choice. Miso isn’t something we can choose just not to have. Thank you very much for giving people a voice. Esther Chanie Dushinsky

SOCIALLY COMPLICATING CONDITIONS SAVOR THE FLAVORTM

8 45. L AU F E R S ( 52 8.3 37 7 ) La ufe rs g o u r m et@ g m a i l .co m

(Re: My Life With Misophonia, Issue 334) It was so generous of you to share your experiences with misophonia so that other sufferers can learn that they’re not the only ones. Misophonia reminds me a bit of the long-ago case of G. Stehli whose acute auditory sensitivity was helped THE MONSEY VIEW WELCOMES YOUR COMMENTS, FEEDBACK AND LETTERS.

comments@themonseyview.com FAX: 845-600-8483 MAIL: The Monsey View, POB 305, Monsey, NY 10952 EMAIL:

The Monsey View

February 9, 2022

www.themonseyview.com · 845.600.8484

‫בס"ד‬

‫משנכנס אדר מרבים בשמחה‬

‫ברענגט אריין א שמחה‬ ‫ביי אייך אין שטוב!‬ ‫ון‬

‫זעל סט ז‬ ‫ב‬

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‫בויע יטנד'ס‬ ‫אייער קדענס‬ ‫קאנפי‬

‫מיר הייבן יעצט אן א‬ ‫פרישע גיטאר קלאס‬ ‫מיטן ציל אז אויף יו"ט פורים הבעל"ט וועט אייער‬ ‫קינד קענען שפילן (‪ )basic‬און אייך מהנה זיין‪.‬‬

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by a Swiss doctor through auditory integration training. May I point out, as well, that there are people with various other situations that are socially complicated, some even more so. But the common thread that runs through all of these socially inhibiting conditions is: judgmentalism and isolation. Some examples of socially inhibiting conditions: • Chemical sensitivity: Imagine scenarios where certain scents, which are benign to most, nauseate you. You then have no choice but to frustratingly maintain your distance, sweet as some people may be, or else risk offending them by requesting they abstain from certain products or air fresheners. (See, that’s a social “no-no”, but the same type of request toward a smoker is socially acceptable! Go figure!) • Even worse are those who suffer from socially unfriendly conditions such as IBS, cramps and R-CPD. • Finally, there’s that tearjerker case from approximately 30 years ago, wherein a girl with Tourette’s Syndrome was misjudged by her teacher as having “chutzpah” when she involuntarily laughed during a serious discussion. The girl was so shamed by the public setdown that, rachmana litzlan, there was no “happily ever after” for her. The one most at fault, though, was whichever responsible party failed to inform the teacher about her condition. Miriam

A LUCRATIVE LETTER

(Re: All You Have To Do Is Ask, Issue 332) I enjoyed your article about customer service letters. I personally have been doing this for years. My last encounter, which I will share, was with a drink that had something floating inside. I sent it back to the company for credit and asked if there’s anything more that could be done, since the offending drink was a really not pretty sight, to put it mildly. To make a long story short, I got $500 for that $5 bottle. Leah Teitelbaum

SAVED BY CHAVERIM

CHANGES

ARE COMING STAY TUNED!

I want to give a huge shoutout to Chaverim of Monsey for their incredible service. They are unbelievable. We just had a pipe shooting water and flooding our basement. We couldn’t figure out where it was coming from or how to stop it. The amount of dedication each unit displayed in trying to solve the problem was incredible. A special shoutout to Unit 224 for taking it upon himself to do whatever it takes to help, even arranging for an excavator to come by in the middle of the night to dig up the pipe and staying until 1:30 a.m. to see it through. We cannot thank you enough. Shoshana Yunger

EDITOR’S BULLETIN: BAKING TIME OMISSION

(845) 356-0009

48 NY-59 • MONSEY, NY 10952 90

The Monsey View

February 9, 2022

www.themonseyview.com · 845.600.8484

(Re: Specialty Cakes Mixed by Hand, Issue 334) We regret that there was no baking time listed for the marble cake that appeared in our last week’s issue. The cake should be baked for 45 to 50 minutes. We apologize for the omission.

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The Monsey View

February 9, 2022

www.themonseyview.com · 845.600.8484

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none other than that gentile prisoner, who was holding the little sack in his hands. Yankele was curious and followed the White linen, blue wool, gold bells — the fellow’s moves carefully. garments worn by the Kohen Gadol were Slowly and reverently, the man pulled an army uniform – from the German milibreathtakingly royal. Yet the question begs to tary — out of the bag. He carefully slipped it be asked: Why did Aharon and his sons need on, on top of his Russian prisoner uniform. His eyes flashing, the man rose to his full to wear special clothes? After all, Aharon height and made a couple of sharp movewas chosen for the role because of his inner ments, as if he was directing a large unit of troops. Then he got undressed, carefully greatness. Did he really need the exclusive folded his army uniform into his sack, and returned to his bed where he went back to external garb to substantiate his rank? sleep as if nothing had happened. The following morning, as they were going to work, young Yankele approached the SOMETIMES PEOPLE ACT QUEER. Even in Siberia. Or per- fellow and quietly asked, “Why did you put on that army unihaps, especially in Siberia. Yet there was something about a form in the middle of the night?” The man turned white. He looked right and left furtively, particular inmate that drew Reb Yankele Galinsky’s attention. It was at the height of World War II, and a young Reb Yan- checking if anyone else had heard the question. “Don’t worry!” Yankele said in his most reassuring voice. kele was incarcerated in the confines of the infamous world of ice known as Siberia. Day after day, he and his fellow Jewish “I won’t share your secret with anybody! I’m just terribly curiand gentile inmates slogged away under their mighty Russian ous…” The man must have felt Yankele’s sincerity, because he actuoverseers. Throughout it all, one tall, stiff prisoner stood erect. Yankele ally spilled his beans. “See, I was a senior officer in the German Army before I fell noticed that the commanders seemed to pick on this gentile fellow, making sure that he worked nonstop at the most diffi- captive to the Russians, and the enemy seeks to break me in cult and demeaning duties. Amazingly, the man never broke. every way. They work me so hard from morning to night and He kept going, shoulders squared, back straight, never flinch- make sure to disgrace me with shameful jobs because they want me to go out of my mind. ing. He never complained, either. “But I will never bend! They can try as hard as they like to This man had a small cloth sack that he guarded like a hawk. The contents of his precious bag were top secret, and he belittle me and cause me to believe I am unimportant, but they made sure nobody ever got their hands on it. At night he slept will not break me! “That’s why, every night, I put on my officer uniform for a with it under his head, and by day he hid it well. Truth be told, this inmate was an extreme introvert. He few moments to remind myself of who I really am and where I kept to himself, never speaking or interacting with the others. come from. I don’t want to forget that I am a senior officer, with loads of troops under my control.” Everything about him was one great, enigmatic mystery. One night, everyone in the barracks was asleep, but Yankele * * * * * was twisting and turning in his uncomfortable bed. Suddenly, he heard a light sound coming from a corner of the room. He silently turned to the source of the sound and saw that it was L’havdil, even though our clothes are merely external garb 98

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“They can try as hard as they like to belittle me and cause me to believe I am unimportant, but they will not break me!”

that do not reflect our true value, they have the power to remind a person of who he is and what his true value is. When he wears them, he remembers his special status and acts accordingly. When the Kohen Gadol donned the exquisite garments of distinction that truly befitted the servant of Hashem, the magnificent bigdei kehunah, he was reminded of his greatness. Yes, he was zoche to serve the King of kings! As he did his avodah, his robe and hat of white linen would not allow him to forget before Whom he stood. Adapted from the teachings of Rav Mordechai Freundlich, zt”l.

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Did You Know? The pasuk says, “V’asisa bigdei kodesh l’Aharon achicha l’kavod u’leseferes” (Shemos 28:2). From here we learn that wearing torn bigdei kehunah — even if they were new — invalidated the avodah. The bigdei kehunah were supposed to fit each kohen properly. Still, there is a discussion in the Gemara (Zevachim 18) debating whether the avodah would be valid even if the garments were a bit too long and touched the floor, or a bit too short and raised off the ground, or if they were worn out.

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State Redistricting Has Wieder Eyeing Assembly New state and congressional district maps approved last week by the legislature and signed by Governor Kathy Hochul will likely have County Legislator Aron Wieder running for the Assembly seat in the newly created 97th District. This would be Wieder’s fourth attempt to win an Assembly seat, his past attempts proving unsuccessful with Monsey’s Jewish community fragmented into three different districts, reported Hamodia. But the newly drawn 97th District is now a majority Orthodox district, which could give Wieder the edge he needs to win. “Legislative districts should represent communities of similar interests,” said MetCouncil CEO and former city councilman David Greenfield, who was involved in the redistricting process. “We worked for the past year to make the case that these Orthodox communities of interest need to be united.” Greenfield described the prospect of having another member of the Jewish community in Albany as one that would have significant benefits for Orthodox communities in Rockland and all across the state. The district is currently represented by Assemblyman Mike Lawler, a Republican, who sent an email last week to his supporters saying that he is weighing his options in light of the redistricting. If elected, Weider would be the fourth Orthodox Jewish elected official in the state legislature, joining Senator Simcha Felder, Assemblyman Daniel Rosenthal and Assemblyman Simcha Eichenstein. Eichenstein is one of many who have been encouraging Wieder to run. “It would be great to have Aron Wieder as a partner in the New York State Assembly,” said Eichenstein. “Aron is uniquely qualified and would be ready to hit the ground running on day one.” The new statewide districting will give Democrats a much stronger foothold in New York, reported the Associated Press. Democrats currently hold 19 of the state’s 27 congressional seats, and the new maps are expected to give them an advantage in 22 out of the state’s 26 congressional districts. Redistricting is done every ten years to bring districts in line with United States Census data. Some upstate districts that lost residents over the last decade were expanded geographically to make up for their diminished populations, a move that added more Democrats to their ranks. New York City, a staunch Democratic stronghold, grew by over 600,000 people over the same time period and gained two additional State Senate seats. State Republicans are challenging the new maps, saying they violate changes made to the state constitution in 2014 that affect the redistricting process and that the new districts were unfairly shaped to benefit Democrats. A group of fourteen New 106

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Yorkers in upstate Steuben County filed suit against the redistricting late last week, asking that the maps be redrawn more evenhandedly by either lawmakers or the court. Their lawsuit notes that Republican Nicole Malliotakis’ district, which includes parts of Staten Island and Brooklyn, was reshaped to include areas in Brooklyn that are known to have heavy liberal leanings. Also mentioned was Republican Lee Zeldin’s Long Island district, which now stretches significantly closer to New York City, a move that will skew the district away from its previous Republican leanings. “Each of these blatantly gerrymandered districts, both individually and together, have no reasonable explanation except for the legislative Democrats’ specific goal of increasing their political power,” read the lawsuit. Any potential changes to the district maps would have to come quickly, with the 2022 election season starting up on March 1.

Cuomo Pondering Possible Political Return? Five months after leaving Albany in disgrace, former governor Andrew Cuomo may be contemplating a return to public office. In a rare interview, one of just a few he has allowed since his resignation, Cuomo told Bloomberg that if he had another chance to relive his final days in Albany, he would have done things differently. “I never resigned because I said I did something wrong,” insisted Cuomo. “I said I’m resigning because I don’t want to be a distraction.” Cuomo insiders say that he is fixated on Attorney General Letitia James, whose lengthy report charging the former governor with multiple allegations of wrongdoing sparked his resignation. He has described her report as “a brand of ugly politics like I had never seen before,” and charged that it was motivated by James’ desire to run for governor. James briefly threw her hat in the ring for the 2022 gubernatorial race but withdrew shortly thereafter, choosing instead to focus on a second term as attorney general. According to the New York Post, Cuomo has been contemplating running for attorney general, a position he held previously from 2007 to 2010. The former governor has reportedly said that he would like to reenter public life, but refused to discuss his political future with Bloomberg, choosing instead to steer the conversation toward his anger at having been betrayed and discredited by James. A statement released by James said that Cuomo’s protests cannot change the fact that he was charged with multiple allegations of gubernatorial wrongdoing, and that he has only himself to blame for his fall from grace. And while four dis-

trict attorneys have decided not to prosecute Cuomo, each one has said that they found his accusers’ claims credible, with one admitting that laxities in state law failed to hold offenders accountable for their actions. A fifth district attorney has given no public statements regarding their decision to drop their inquiry into Cuomo misbehaviors. Cuomo has viewed his ability to evade prosecution so far as a vindication of sorts, but public opinion polls have not been favorable to the former governor. A September poll showed that more than two-thirds of all voters and 55% of Democrats supported his resignation, while his favorability rating dropped to its lowest rate since he first became governor in 2011. More recently, a January poll showed voters giving a thumbs up to his successor, Governor Kathy Hochul and to James. Should Cuomo decide to run for office again, he will have plenty of funds at his disposal, according to a Board of Elections report, which said that he has $16.4 million in a campaign war chest. Even having spent $2 million of that amount on legal fees, public relations and other staff payments since July, the former governor is still sitting on a considerable amount of funding that would help him should he choose to reenter the political arena.

Debate Continues Over Haverstraw Shul With the local Jewish community spreading far beyond Ramapo’s borders, the Town of Haverstraw’s planning board continues to consider allowing a private home in Thiells to be converted into a shul serving area residents. The discussion has been revolving around 63 Riverglen Drive, the proposed site of K’hal Bnei Torah of Mount Ivy, reported The Journal News. Plans for the shul would have the 3,576-square-foot house expanded to 8,202 square feet with variances needed for street frontage and the front and side yards. If approved, the shul could accommodate a maximum of 104 people and would have a 27-car parking lot. Well-attended planning board meetings have been courteous, for the most part, and Orthodox residents have attempted to reassure their neighbors that their goal is to maintain safety and the area’s suburban character. Longtime residents have said they understand the need for a community synagogue, but are concerned about increased traffic and the possibility of lines of parked cars left on the street on Shabbos and yom tov. Ken Borden, whose property connects to the proposed shul site, raised the question of whether lights in the parking lot would be left on overnight. “We just don’t know,” said Borden. While more than 1,000 Haverstraw residents have signed a petition against the shul, federal, state and local law allow for the property to be used as a house of worship without any zoning changes. Shul lawyer Ira Emanuel noted that state laws deem schools and other religious institutions as beneficial in residential areas, and instruct municipalities to find solutions to land-use issues that bar or limit religious use. Suggestions by some to situate the shul on a more heavily traveled street instead of a residential one were quashed by Town Supervisor Howard Phillips who said that Haverstraw has no right to tell a religious group where they can and can’t 108

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buy land. “We wouldn’t direct them one way or the other,” said Phillips. “That’s their choice.” Former Rockland County fire coordinator Gordon Wren Jr., a founding leader of a nonprofit land use group dedicated to protecting the character of neighborhoods, advised the planning board to prioritize safety, oversight and controlled development as they consider the Riverglen Drive property. Wren noted that changing demographics aren’t necessarily a bad thing, pointing to his own heavily Jewish neighborhood of Wesley Hills where locals help each other out without giving any thought to their religious differences, much like they always have. “The only difference is the mezuzah on their door,” said Wren.

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CHAPTER SIXTY-EIGHT RECAP: A

person pretending to be Officer Peduel summons the Reiness boys to the police station. In their absence a courier arrives with the registered mail, and Osher signs that no one from the Reiness family is there to receive it. Soon, they realize it was a ploy to prevent the document from being signed.

“B

assi!” A pale-faced Ariella opened her eyes wide when she saw who was at the door. “Kids, come see who’s here!” “It’s Mommy,” Gadi said quietly as he came to the door to confirm it. “Mommy, did you come to say Tehillim with us?” “Yes.” Bassi smiled at her children and then turned to Ariella. “Go to Acco, Ariella. I think your brother needs you there.” “What’ll be with Yisroel Meir?” “My husband is there now. And he’ll go to Acco soon as well, if he’s needed there for anything. Yisroel Meir is feeling good today, baruch Hashem.” “And you think Osher needs me.” The front door remained open behind Bassi’s back. “Yes, I do,” she replied. “And hurry, because a lovely volunteer took me from Haifa to here when I told her what was going on, and she’s waiting outside to take you to Acco.” “Why? Did Osher run away again?” “No. But from what Sarah was telling me, things are very complicated over there.” “Complicated is right.” Ariella hurried into the other room, looking for her pocketbook. “Did she tell you about the guy who came for the meeting?” “She mentioned something about that.” “And about the Arab?” “Which Arab?” Bassi followed her further into the house. “I called about a half hour ago, and Osher answered the phone. He’s very, very nervous, and feels guilty…” She sighed. “And rightfully so,

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it seems. Suddenly we got into this long conversation, as if we’ve been in touch on a regular basis all these weeks.” “That’s good. How’s he doing?” “Well, not so good, and it’s no wonder… with everything going on there. He told me that there was a guy hanging around a lot on their street, and he often met Osher and tried to get him into conversation. He introduced himself as your brother-in-law’s childhood friend and grilled Osher about the house and the schedule and who is there and when, all very casually.” She found her purse and made sure she had some money in it. “Anyway, it turns out that Osher met him when he was running away on Motzei Shabbos, and he told him that he was leaving. The man — who, all of them realize now, is an Arab — used that information to pressure Rabbi Reiness.” Ariella took a deep breath, and her lips trembled. “Osher feels terrible about it. He said someone asked him which Arab was able to trick him into thinking he’s Jewish.” “I hope they’re speaking to him kindly and gently.” Bassi bit her lip. “He seems very sensitive, your brother.” “He is.” Ariella’s eyes darkened. “And, you know, someone who didn’t grow up in a mixed area could easily get mixed up! Like, I’ll never forget the trauma of Aziza, for example…” “Go,” Bassi urged. “Go and tell him that.” “Yes, I wanted to tell him about it, but he didn’t want to stay on the phone too long. After schmoozing with me for a while, he suddenly seemed in a hurry to hang up. I guess his sudden candidness with me threw him off a little.” Ariella hurried to the door, and Bassi pressed a bag with a few cookies into her hand. “Thanks for thinking about us, Bassi, in this whole mess…” she said. Again, her lips trembled. “In this mess that he himself created. I hope everything is going to work out for the best.” “B’ezras Hashem, amen v’amen. From what I understood, the police finally re-

alize that the Arab clan, from the lot my brother-in-law is trying to reclaim, is connected to the story.” Bassi escorted her out to the path and motioned for the children to wait in the house. “Now they’re sending police cars to a few key homes in Acco. Maybe that will help solve this...” * * * * * “Mmm?” An elderly Arab woman opened the door to the police officers.

What you want?” “There was someone else connected to this land. Someone by the name of Reiness,” the policeman said. “What about him?” “Dunno.” The old man banged his fist on the arm of the chair. “Now, go, go!” “Because Elazar Reiness, who was connected to this, has disappeared,” the policeman explained. “We believe your clan might be connected to this, Mr. Wasim.” “Not everything that happens needs to be blamed on the Arabs,” the grandson said snidely, from his corner. “We’re a respectable family. We don’t make trouble. We respect everyone and get along with everyone. What do you want from my grandfather?” “Perhaps one of your younger family members, then.” The policeman smiled at him pleasantly. “You know, young people sometimes do foolish things.” “Not among us,” the boy declared. “You can ask all of my uncles — we’re all good. No police records; everything is one hundred percent clean.” He did not know that his uncles and cousins all over Acco were being asked similar questions, but they all responded with surprised eye-rolls. Only in the home of the most well-known figure — Hussein Abu Abed Al-Alami — was the answer a bit different. “Reiness? Sure, sure!” Hussein said, as he stroked his beard. “I know who that is. I was there today. I went for a meeting that we set up. But he wasn’t home, and neither were his sons. Not very serious people, I guess.” But when the police mentioned an abduction, he reacted with the same eye-roll, seemingly offended. They were not connected to any abduction; they were dignified, honest, respectable people!

“Not his!” The old man bristled. “All land is ours! But Shikovitzer went, and chalas, finished. Manuel Bitton also went. What you want?”

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“Is this the Al-Alami family? We want to speak to Mr. Wasim.” She went inside without saying a word, leaving the door open. The three policemen stepped into a large, dim room. On a blue leather chair sat a wrinkled, toothless Arab. He looked at them. “Are you Wasim?” “Yes.” His voice was croaky. “What do you want?” he asked. “Do you know a Mr. Elazer Reiness?” “Reinez?” He blinked. “Don’t know him.” “He has a carpentry shop, near the sea.” “Don’t know carpentry.” “How old are you, sir?” “One hundred and five,” a young voice with a perfect Israeli accent said from the corner of the room. An Arab youth, apparently a grandson, grinned at the policemen. “My grandfather is really, really old,” he said, “but he remembers everything like a young man.” “Is that so? So he remembers Shikovitzer, too?” The policeman glanced at the paper in his hand. “He was your father’s partner, Mr. Wasim. Right? And do you remember the deal you made with Shikovitzer about his lot?” “Not his!” The old man bristled. “All land is ours! But Shikovitzer went, and chalas, finished. Manuel Bitton also went.

* * * * * They had tried to present themselves as dignified, honest and respectable, and they’d spoken to him very politely, and were very careful not to threaten him

openly. But that didn’t help him now as he trudged along, without any way to contact anyone. Without any food, and just a bit of mineral water. He had no idea where the road was. He was guessing, really, and hoped he was heading in the right direction. Suddenly, he found himself thinking of Mattisyahu Kreisman’s son. A good boy, really a good boy. He hadn’t grown up in a chareidi home, but the Kreismans were still good, frum people, and when their Effy began to slide, they’d panicked. Then, for some reason, Effy had come to him, to his yeshivah, He’d simply come one evening, confused and lost, and discovered Reb Elazar’s small group of students. That was back when the Reinesses lived in Haifa. The talmidim had been sitting on the beach, singing and talking. And Effy Kreisman, standing at the side and listening, had chosen to join them. He had become an ardent talmid of Rabbi Reiness and remained with him faithfully for seven years. During that time, he went from being a confused and frustrated teen to a serious and stable bachur, who knew his place and his virtues. When Rabbi Reiness and his yeshivah had moved to Acco, he’d come with them, and he was involved in setting up the carpentry shop. But a few months after that, he received an offer to switch to an excellent yeshivah in Yerushalayim, and, with Reb Elazar’s greatest blessings, he’d abandoned the screwdrivers and planks of wood to pursue that option. The yeshivah had welcomed the high-quality bachur, dressed like a true ben Torah, and his non-chareidi father in Zichron Yaakov had accepted him as well. “It’s a thousand times better this way!” Dr. Kreisman once remarked gratefully to the chareidi rav who had turned his son into a full-fledged yeshivah bachur. “There’s just no way to compare the person he is now to what he could have been. All I can do is thank you. There’s nothing else to say. You succeeded with him where I failed.” “There’s no ‘I failed’ when it comes to parenting,” Rabbi Reiness had replied. “And there shouldn’t be. Every child receives exactly the parents he needs, and the path that he must traverse in This World — and the right to choose, of course.” Since then, they had never again raised this slightly loaded subject. But a firm, warm bond was forged between the rav and the psychologist, and it developed further when they sent youths who needed therapy and extra care to one another, each one according to his field of expertise. The warm ties remained strong over the years, even when Effy Kreisman had long put his tough years behind him Reb Elazar pushed away a thorny branch and gazed at the ground with narrowing eyes. Why was he thinking about Effy now? Obviously, because of Osher. Or rather, because of his sister. How had he not thought about it until now? Well, that wasn’t a question. As someone who had tried to make 36 shidduchim — and failed at them all — he hadn’t tried his hand much at it in recent years. If he didn’t have a knack for making shidduchim, then he just didn’t have it. But when this idea just popped into his mind, in such an unlikely setting of towering boulders and isolation, there was nothing to disturb him from mulling it over at length. 118

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True, she was a widow. But Effy wasn’t young, and the background he came from was very different from that of his friends. It was likely that he would be more willing to compromise... Nothing besides the sun advancing westward could disturb Rabbi Reiness from thoroughly thinking over his idea. At the same time, he tried to make sure that the sun didn’t disturb him too much either. Maybe he needed to take upon himself that, bli neder, the first thing he would do when he came back home, after dealing with Al-Alami’s contract, would be to redt this shidduch. What right did he have to urge his students not to look at past failures if he was also dwelling on his

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failed career as a shadchan? He ignored the sun as best he could, but at some point, he felt that the time had come to daven Mincha, and he stopped to do so. He could — no, he knew that he must — still hold out the hope that a miracle would happen and he would get back to Acco before shkiah, but waiting until then for Mincha was a risk. Shkiah. The end of the day. Something else Islam had taken from Judaism. The Al-Alami family was also surely watching the sun now, and waiting anxiously for sunset to arrive. Suddenly, there was a road. There, from the thick brush and rocks, Reb Elazar walked out onto a wide, flat road with four lanes. An in-

tercity highway. Was his salvation at hand? Reb Elazar hurried forward. He had no phone, and he didn’t even know where he was; there were no signs in sight. He would need to hitchhike home. Hoping he was not in the heart of a hostile Arab area, with only Arabs driving by, he stuck his hand out. His weariness had been mounting in recent hours, and now it suddenly hit his neck, and he felt dizzy. “Hey, Rabbi!” A white taxi slowed down. “Where do you need to go? What are you doing here?” Rabbi Reiness studied the driver. He was Jewish, no doubt about that. “Long story,” he said hoarsely. “I…”

He shook his head. Don’t look at the clock. He would get to Acco at the destined moment and not one minute later. “I need to get to Acco. Is it nearby?” “Nearby? Not exactly.” The driver chuckled. “Wait, I heard on the news that the Acco police were searching for someone; they described him like a rabbi. Is that you?” “That’s the second thing I want to ask of you.” Elazar took a deep breath, trying to control the dizziness that was spinning a web around his brain. “Tell the police I’m fine. Do you have a phone? I’ll call my family myself.” “What’s the question! But don’t you want to go to a hospital on the way? You look a bit dehydrated, Rabbi.” “Not dehydrated,” Rabbi Reiness said

quietly. “I had water the whole time. Thanks, it’s fine. I need to get to Acco as fast as possible. How far is it from here?” “About ten, eleven kilometers,” the man replied. “And where do you need to go?” “What difference does it make? I find a missing person, and you want to take the honor of returning home away from me?” The driver laughed at his humor. “No, of course not.” Elazar smiled. “I thank you very much. It’s just that… I need to get to Acco urgently.” An inner voice jeered at him, What for, if you don’t even see the sun on the horizon anymore? But he ignored the voice. “Are you okay, Rabbi? You’re not going to faint on me here, are you?” The driver glanced worriedly in the rear-

view mirror as Elazar called home. “I’m fine, baruch Hashem.” He smiled with effort. * * * * * The car slowed, and then stopped. “We’re here, Rabbi. This is the address, right? Wow, wow, what a welcome!” The familiar courtyard and sidewalk were filled with his family, his students, a few policemen and some journalists. Elazar Reiness bit his lip and opened the car door wordlessly. The darkness was thick and harsh, and enveloped the house and carpentry shop with gloves of steel. To be continued…

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D A N C E - A S S I S T E D TH E R A P Y DANCE GROUPS ARE BACK!

D O N ’ T SK I P A BE A T W I T H YO U R OW N WELL-BEING This versatile form of therapy is founded on the idea that motion and emotion are intricately connected. Dance therapy facilitates improved physical and emotional health by using controlled, supervised movements, nonverbal cues, and dance. The psychotherapeutic use of dance is associated with stress reduction, mood management, and disease prevention. You won’t need a background in dance or any special ability to participate, either. This therapeutic intervention is for anyone ready to take the first step!

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FLOW Tai Chi combines a diverse set of practices to coordinate the flow of body, breath, and mind. Carefully choreographed slow motions allow for fluid movement, deep breathing and awareness. This group will help sort through one’s mind and clear up space for focus and attentiveness. Tai Chi has been shown to improve one’s mood, energy level, and psychological wellbeing and reduce anxiety and depression. In a group setting, these exercises combine movement, meditation, flow, and rhythmic breathing and combined with Advenium’s therapy approach, will lead to a more balanced you

When studied correctly and performed regularly, Tai Chi can be a positive part of an overall approach to improving your emotional health. The “Tai”-ming is just right for this new way to clear up your mind.

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WHOLESOME AND H E AV E N LY BY: MIRIA M PE S SY WE RCB E R G E R

I love healthy-ish style baking, where I can stock my freezer with delicious treats that taste like the real deal, yet boast a wholesome touch.

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S O F T- B I T E P E A N U T B U T T E R C O O K I E S 130

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SOFT-BITE PEANUT BUTTER COOKIES Delightful, soft little puffs of goodness to enjoy with a cup of milk or coffee.

DATE TRUFFLES

INGREDIENTS

My kids beg for this treat; they have no idea it’s packed with good-for-you ingredients.

1 1 1 1 2 ½ ½ ½

cup peanut butter cup maple syrup egg tsp. vanilla extract cups whole-wheat flour tsp. baking soda tsp. salt cup chocolate chips or nuts

DIRECTIONS

INGREDIENTS 8 ¼ ⅓ 1

oz. fresh dates, checked and pitted cup almonds cup peanut butter T. cocoa Large pinch of salt

CHOCOLATE COATING

2. In a medium bowl, mix together the peanut butter and maple syrup.

6 oz. (1 cup) good-quality dark chocolate, chopped 2 T. oil Pinch of salt

3. Add the egg and vanilla, and mix to combine.

DIRECTIONS

4. Mix the dry ingredients separately, then add them to the bowl.

1. Mix all the truffle ingredients in a food processor until they’re fully blended.

5. Once the flour is incorporated, stir in the chocolate chips.

2. Using damp hands, press the mixture into balls.

6. Drop tablespoonfuls of dough onto two cookie sheets.

3. Melt the chocolate, oil and salt in a microwave or double boiler until smooth.

7. Flatten each cookie slightly with the back of a wet fork.

4. Dip each truffle into the chocolate.

1. Preheat the oven to 350°.

8. Bake the cookies for 10 minutes.

Note: These taste awesome straight from the freezer.

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M I L K C H O C O L AT E G R A N O L A

MILK CHOCOL ATE GRANOLA I love having a jar of this heavenly granola in the freezer to top a bowl of yogurt and fruit. This recipe is generous with the chocolate — feel free to swap them out for additional nuts, oats or even craisins.

INGREDIENTS 2 2 4 ½ ½ ⅓ ⅓ 1

cups assorted roasted salted nuts, chopped (3.5 oz.) bars milk chocolate, chopped cups quick cook oats cup chocolate chips cup oil cup maple syrup cup brown sugar, loosely packed tsp. cinnamon Pinch of salt

DIRECTIONS 1. Preheat the oven to 325°. 2. Line a cookie sheet with parchment paper. 3. Mix together all of the ingredients in a large bowl. 4. Press this onto the cookie sheet. 5. Bake for 40 minutes, rotating the pan halfway through the baking time to avoid burning the edges. 6. Allow the granola to cool completely, and then break it into chunks.

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PICKUP DATE: Sunday, Feb. 20th only

SERVING: Monsey, Spring Valley and Surroundings 134

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THE MAKING OF A BUSINESS MARK E TING MAT TERS

This week, The Monsey View takes readers on an unprecedented tour across the branddevelopment landscape. Join us as we get into the minds of the biggest names in the industry as they share the secrets of their — and their clients’ — success.

As a writer, people often confide in me. In dealing with clients, it is common for them to express doubt that the money they are spending on marketing for their new venture is actually worth it. The conversation goes something like: “Do you think I should really be spending that amount of money on this? What if the marketing world is more hype than substance?” they wonder. ”Do you think that’s likely? How would they get away with it?” I ask. “I don’t know. They’ve created this bubble, and market themselves as bigger gurus — and more necessary — than they actually are.” “Well, in that case, wouldn’t you want them to successfully do the same thing for you?” Pause. Chuckle. “I hear.” Kidding aside, we live in a capitalistic culture. Businesses big and small continue to rely on experts to develop their brand because it works. The magazine you’re holding in your hands provides content that rivals any paid magazine, and yet remains free. How so? Because businesses pay to advertise in these pages. Now consider this: When you’re reading The Monsey View, every ad announcing a sales, service, event, launch, etc. tries to get your attention and stand out from among its peers. Have you ever noticed what tools they use to do that?

We all admit that some brands connect better than others and some ads just hit differently. There’s something about quality branding that’s hard for a layman to put their finger on, but as elusive as it may be, it is definitely there. So this week, we set out on a mission to identify it. You have a business idea. The numbers add up, the need is obvious, and you have the requisite early funding ready to go. You just have to hang up the open sign or start offering your service, and the customers will line up outside your door.

I N T R O D U C T I O N B Y: Y. B L O O M I N G

Build it, and they will come — or so we were told. But not so fast. People must first know you even started a business, they must know what exactly it is you will be doing, and most importantly, they have to understand why it is for them. After all, they’ve somehow been managing their entire life without your failproof business. So what’s a business owner to do? The easy answer is: Hire an expert. But what will the expert do? And how will the expert do it? In the pages ahead you will read six features that will help answer these questions, each written by one of the leaders in their respective fields. Because many of these ideas require nuance and bringing the abstract to life, we handed each expert the pen to write their column in their own words. The content spans from the more obvious to the aha, but together provides a picture that only combined decades of experience at the top of the marketing world can provide. Oh, and the invaluable advice is completely free — as long as you check out our ads, of course…

On Branding a Business: Media OTG

On Naming a Business: Mango

On Designing a Logo: DPMG

On Designing Advertisements: Admark

On Writing Copy for Advertisements: Samkup

On Launching a New Product: Go! Group

Our Q&A roundtable with the leading names in the industry reveals the backstory of the brands and marketing results you see in your typical ad or campaign. In it, we hear from the masterminds at:

While this project is ostensibly geared for the business-minded, everyone stands to learn something from it. After all, many claim to possess intimate knowledge of the human psyche and how we react to things, but only those in marketing and brand development have to prove it with bottom-line results. We hope you’ll enjoy reading it as much as they enjoyed sharing it.

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On Branding a Business: MEDIA OTG

How You Feel About It

BRAND BUILDING B Y: P E R R Y B R A I S H | MEDIA OTG

Think about how you view Apple, Coca-Cola and Crayola. One by one, these giants inspire vastly different feelings. There’s one that’s elite, one that’s refreshing, and one that framed your childhood. You recognize these personality traits instantly within any of their marketing messages. These qualities are the essence of who they are and how they make you feel.

Let’s explore how we use feelings as a guide to building meaningful brands. The Armon Hotel in Stamford, Connecticut, is one such brand. Previously known as the Crowne Plaza, the hotel was well regarded as the convention space for Shabbos retreats. Earlier this year, they rolled out an exciting midweek getaway option. They came to our agency to rename, rebrand and introduce their hotel to a new audience. Our branding journey begins with the creative team exploring the brand’s premise. “We listen with intent,” says Aryeh Epstein, creative producer at Media OTG. “The client tells us who they are, YOU HOLD what they do, and THE BRAND’S why, and we listen to discover the hidFACTS CLOSE den story between AND BEGIN the facts. Then we observe. We breathe, TO DETECT think, reflect. We live ITS STORY the brand and become one with it.” WITHIN THE You listen and ELEMENTS think and dream, and begin creating. You YOU CREATE. hold the brand’s facts close and begin to detect its story within the elements you create. Sometimes you take one word and build from there, other times you scribble onto a notepad, and discoveries emerge. A color that hits the right notes, or a shape that triggers the right vibe. You keep your mind open to feel, listen and explore, and that creates a platform for all the details to fall into place. 146

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On Branding a Business: MEDIA OTG

Launch advertisement showcasing the rebranded Armon Hotel

You focus on the heart of the brand and begin crafting the story. If a brand sells chairs, the story is about comfort. If Porsche creates luxury cars, their story is about status. With the Crowne Plaza, we discovered a story of royalty. Castles and old-world kingdoms connote colossal luxury. The splendor, wining and dining, the largerthan-life feeling of lux148

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PRO TIP It boils down to siyata d’Shmaya and confidence. If you’re passionate about an idea, stop thinking, deciding, wondering. Go with it. Look at the big brands today; there are some with the most simplistic ideas and others with the most zany. But they had the guts to run with it.

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On Branding a Business: MEDIA OTG

THE MORE WE INTERNALIZED THE NAME, THE MORE WE REALIZED IT HELD INCREDIBLE DEPTH. WE SAID THE NAME. WHISPERED IT. FELT IT.

ury; this was the story our hotel would convey. As the copywriter, my role was to create the brand name. I began by exploring words related to royalty. This took me down the road of purples and velvets, past ancient castles and Judaic kingdoms. Armon was, at first, a word on a brainstorming list. Meaning palace in Hebrew, I felt that it held strength and mystique. Soon it rose up among the others, and we knew we had it. The more we internalized the name, the more we realized it held incredible depth. We said the name. “The Armon Hotel.” Whispered it. Felt it. It hit all the notes we aimed for, and more. And that’s how the name Armon was born. With a name in place, we began to craft the visual identity of the brand. “I set out to portray the notes of intricate elegance that reverberate within the heart of the identity,” says Luda Kiperberg, designer of the Armon brand identity. “Every curve in the typography is purposeful. They illustrate a soft and sophisticated silhouette, lending the logo an upscale vibe.” For the brand colors, Luda went with modern hues with a

SUCCESS! It’s not always about the selling; make it about the telling. Last Pesach, we created beautiful pullouts for our clients Maxi Health and Mehadrin. The childrens’ contest in the Maxi Health pullout garnered a whopping 1300+ contest entries, and the response to the Mehadrin pullout was equally astounding. This feedback confirmed what we already knew: Quality content always wins.

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serene undertone. Navy, sand, gold, gray and medium-blue added gentleness to the brand ambiance. Delicate and refined, these colors further convey the brand message of a luxurious getaway. Brand identity complete, we now set out to craft the brand language. Like the people in your life, every brand’s voice has a unique character. We built the Armon voice to be sophisticated and cosmopolitan. It speaks like your cultured aunt. It expresses itself with refined elegance. Most importantly, it entrances you with polish befitting its status. This voice is heard across all marketing channels to help cement its upscale feeling. With all elements in place, The Armon Hotel brand was ready for launch. To hold space in your customers’ hearts, you must meet them where they’re at. Communicate with a human voice. Shape yourself as a personality they can connect with. Build for the people, and your brand will be primed for stunning growth.

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On Naming a Business: MANGO

What’s in a Name? B Y: M A N G O

YOUR BRAND IS YOUR BABY. It’s got your DNA and life force, and likely came into existence screaming and demanding your slumber and sanity. You’re obsessed with it. Even when you take a break, it’s there. It’s an extension of you, with a voice that cannot be quieted. One caveat: It’s nameless. And with no deceased great-grandparents to rely on, it’s time to brainstorm. How much longer can you refer to it as “my brand”? The choice of your brand name is one of the most important decisions to be made during the brand development process. And talk about how torn one feels when it comes to naming. After this one? After that one? And nicknames... Oy, what havoc they can wreak. Choosing the right brand name can be as thrilling as it is daunting. That’s where a branding and marketing agency comes in. And remember, naming your brand is only the first step in creating a strong, memorable identity. Your brand name defines, communicates, protects and legalizes your brand. Naming a brand involves strategy. Yes, behind every good name are Mango scientists hard at work, calculating, planning and brainstorming. And of course, there’s a 64-ounce container of creative juice (mango, of course), too.

Arcticpak: insulated shipping solutions — Keep the cold in. 154

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SO, HOW WILL YOU NAME YOUR BRAND? And what makes a good name? For starters, you want to get to the core of your business. Talk about a good, thorough checkup where you cover all bases and get to the bottommost bottom of things. That’s the kind of review conducted to get to know your brand one hundred percent. How can you brag about its skills, talents and distinguishable qualities if you’re not familiar with them yourself? And of course, while your brand baby develops, you’ll naturally look

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On Naming a Business: MANGO

around to see how other brands in “the same age and stage” as yours are developing. No need to compare, because the strong points that set YOU apart from your competitors will be honed in on. Stop your finger at a word in the dictionary — mazel tov, it’s a name! And then scratch your head in puzzlement when it sells poorly. This is where many tried-to-do-it-themselves wannabes go wrong. Experts will help make your name the most compelling choice when compared to competitors. Let’s walk through naming options using some of Mango’s memorable offspring as examples. Ideally, you want a name that: • is memorable and unique (Melta, Wellpha)

Melta: probiotic weight-loss supplement — Melt away the pounds.

• tells your brand story (Bean+Spice) • is fun to say and easy to spell — remember, you want it to be Googleable. (Tot Spot) • has layers of meaning (Arcticpak — temperature controlled packaging. And no, not every K instead of a C lends meaning.) • conjures an image and cultivates connection (Chimes) • is future-proof — you don’t want a name that can be limiting as your business grows. (Pixel & Byte)

A NAME CREATES EXPECTATIONS. Without even trying, your brain starts making assumptions about the brand. There’s a popular example used to illustrate the perils of failing to do proper research

Bean + Spice: gourmet precooked cholent — Cholent and spice and taste buds enticed.

PRO TIP Ask yourself: If your business were a person, what traits would it have? You must familiarize yourself with the personality of your brand before you go around introducing it to others. How can you brag about its skills, talents and distinguishable qualities if you’re not familiar with them yourself? TotSpot: daycare — The happiest spot for your tot.

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On Naming a Business: MANGO DUE TO POPULAR DEMAND

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before presenting a product to the marketplace. It’s the classic cautionary tale about the pitfalls of doing business in foreign countries. General Motors introduced their Chevrolet Nova model to a Spanishspeaking market and waited for sales to explode. They waited and waited and waited some more. GM executives were perplexed as to why the car was not selling. Finally, they were made aware that “nova” translates as “doesn’t go” in Spanish. The humiliated automobile giant switched the model name to the Caribe, and in no time, sales of the car took off. In a recent experiment, which proves clearly how humans subconsciously conjure images for a product according to a brand name, products that started with the letters PR were associated with prime, premium and premier. In yet a different study, participants rated the same scent as more pleasing if it was given a positive name versus a neutral one. Flower Power sure sounds better than Seeds, right? Sounds give off associations as well. If I show you a round blob and a spiky star and ask you to guess what their names are, which one would you name Kiki and which one would you name Bouba? The point is to work with people’s brains and not against people’s brains. And undoubtedly, when you hear the name Mango, your brain expects justripe, juicy and fruitful results. Want a mango?

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BY CHIMES

SUCCESS! Naming Chimes, a music academy in Brooklyn teaching adolescents and young adults how to play musical instruments and use music as a tool of self-expression, was a delightful experience. And, thanks to Mango’s expert branding, Chimes was a household name in no time. When Chimes expanded its operations by adding a new platform of services to the music-loving community, we patted ourselves on the back. But we felt the new platform has its own personality that doesn’t necessarily fit the Chimes vibes. Wanting to retain the prestige and sophistication associated with the Chimes brand, we suggested a sister brand. And so, Medley was born! Medley is still very much musicrelated, yet it doesn’t conflict with the formality Chimes has become known for.

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On Designing a Logo: DPMG

The Power of an Iconic Brand and Logo B Y: D P M G

WHAT IS A BRAND?

Simply put, a brand is the idea or image people have in mind when thinking about an organization or company — its products, services and activities. Brands are perceived by the audience in both a physical way (e.g., “the shoe is lightweight”) and in an emotional way (e.g., “the shoe makes me feel powerful”). This combination of physical and emotional cues is triggered whenever the audience is exposed to the name of the company, its imagery or any mention of them. A product or service can be copied in the marketplace, but a brand is always unique. Take bottled water, for example. While there may be subtle differences in taste and mineral content, water is water. That doesn’t stop dozens of companies from developing different brands — Evian, Perrier or Fiji, to name a few — each communicating meaning to the consumer: Evian makes you feel young; Perrier is refreshing and European; Fiji is pure, healthy and natural. At the end of the day, a brand is the consumer’s feeling about a product or company. It is created by every impression the organization makes through its products, its marketing, its customer service and its presence in the community. The organization needs to be aware of how each of these factors contribute to its brand. Its success and popularity in “YOUR BRAND the marketplace depend IS WHAT on it.

WHY DO I NEED A LOGO?

OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM.”

In telling the story of your brand, your logo is the ultimate shorthand — – JEFF BEZOS the snapshot of your organization’s personality. Many businesses make the mistake of relying on the quality of their product or service, believing they can forgo investing in its presentation. While that may have been true years ago, today’s marketplace is far too crowded to rely on a good product alone. Without a compelling brand identity, even the best product or service 162

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On Designing a Logo: DPMG

will be lost. Prominent branding connects the organization’s quality offerings with a recognizable symbol that conjures a feeling in the consumer. It attracts an audience. The logo is only one aspect of a company’s commercial brand, but it’s a vital one. Its shape, colors, typeface and imagery should be distinct from all others in its market.

WHAT MAKES A GOOD LOGO? A great logo must be immediately recognizable, inspiring trust, admiration, superiority and loyalty. It must express the spirit of the organization and convey the brand’s message and feeling. Most logos evolve from a concept or meaning, though it’s rarely necessary for the consumer to know the “inside story.” Whatever the inspiration, a great logo essentially boils down to a great idea and great execution along five basic principles: 1. SIMPLE

Logo design should be easily recognizable and versatile. Good logos are unexpected and unique without being “overdrawn.”

SUCCESS! A reputable HVAC firm asked us to design their new white service van. We saw an opportunity to reposition their brand, highlighting their excellent reputation and service with a professional look. We wrapped their van, but with an all-new branding design that better communicated their value. The positive results came in a jiffy: They had to increase their workforce, and we were soon wrapping another fifteen vans!

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On Designing a Logo: DPMG

2. MEMORABLE

An effective logo is memorable. It should seem at once familiar and innovative in the mind of the consumer. 3. TIMELESS

Great logos stand the test of time. Will yours be effective in twenty years? 4 . V E R S AT I L E

An effective logo works across a variety of media and applications, from print ads to LinkedIn. It must be effective in full color or monochrome. It should work at the size of a postage stamp, or as large as a billboard. 5 . A P P R O P R I AT E

The logo should be appropriate for its audience. A child-like font and color scheme work for a toy store, but not so much for a law firm.

LOGO DESIGN PROCESS A great logo feels effortless, natural, easy. The truth is, however, that getting there can be a long process. It takes thought and creativity, trial and error. It has to work for the designer and the client, and ultimately, for the brand. The best logos are the result of a thoughtful process of research and development: DESIGN BRIEF. The designer works with the client to fully understand the organization’s brand and offerings. RESEARCH. Research is done on the industry, its history and competitors. REFERENCE. Successful, long-lasting logo designs that relate to the client’s market are studied, both past and present. SKETCHING AND CONCEPTUALIZING. Logo design concepts are developed based on the brief and research. Broad ideas are gradually distilled into specific candidates. PRESENTATION. When the logo is just right, everybody simply knows it. 166

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PRO TIP Your logo doesn’t need to illustrate what your company or organization does. Restaurant logos don’t need to show food; furniture store logos don’t need to show a table. The Nike logo doesn’t look like a shoe. Better logos evoke a feeling, not a product.

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On Designing Advertisements: ADMARK

Five Great Ways To Kill Your Advertisement B Y: A D M A R K

It’s not like you’re an attention-seeker; in fact, you’re trying to make money running your business, not spend money. And advertising costs quite a penny, so why invest? Because it works! If done right, good advertising ups your sales and ends up paying for itself many times over. However, if you’re advertising heavily with minimal results, you’re not the only one. The following are the five most common traps amateurs fall into, which put precious investment money to waste.

#1 CREATING ARTSY DESIGN According to a 2015 Microsoft study, the average human attention span is no longer than eight seconds. Yep, that’s less than a goldfish (assumed to have a nine-second attention span). Combine an attention span this short with an overstimulated world, and you either have to offer something out of this world, or you get passed right over. In 2022, artsy graphics won’t scream “Stop!” to the reader. That’s why marketers are focusing less on pretty design and working harder on a way to capture attention through unusual images, atypical layouts and striking color combinations.

#2 CREATING VISUAL INTEREST This brings us to the next trap. The ad shouting loudest is technically worthless if it doesn’t produce results. Creating great ads is not about showing off creativity. Instead, creativity is just a method to achieve the goal: 170

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On Designing Advertisements: ADMARK

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bringing up sales. Great design aside, to get people coming in, you need a message that talks to your target audience and is straightforward, well understood and persuasive.

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#3 HERE’S WHAT I’M SELLING So here’s Mr. Straight, and he’s selling chair socks. Guess what he writes on his ad? “Superior-quality chair socks.” Sounds fair enough. However, if you’re anything like me, you’re saying, “Chair what? My chairs are serving their purpose just fine,” and you turn the page. But that all changes if he writes, “Another scratch on your shiny floor? Get your chair’s feet covered!” A caption like this captures a way wider audience since it focuses on issues people are struggling with. Instead of merely selling a product, it talks to the hearts of the viewers by pointing out how this product/service will enhance their life or solve their issues.

#4 BIGGER IS NOT BETTER

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Here’s the number-one comment we get from clients after reviewing their ad drafts: “Can you make the info on the bottom bigger?” I get it, I really do. You see, a typical ad has a large caption/image to attract attention and then the explanation or information in small text on the bottom. We generally keep the bottom text small, after ensuring that it’s a comfortable reading size. Here’s why: The best design is no design.

PRO TIP Many new entrepreneurs consider advertising their venue to success. To them, good logo plus good ad means, yalla, business in on! In truth, great advertising definitely attracts potential customers. However, once the customer passes through your door or tries your service, they’re coming face to face with the real you. From there on, no ad can change their perspective. Therefore, it’s vital to focus on what matters most: Improving the true you. Your product/service needs to be of high quality and priced right. The overall shopping experience needs to portray a professional, high-end and very welcoming persona. High-end welcoming brochures, attractive packaging — including bags, boxes and personalized tissue paper — and, most of all, a clearly set brand visual will drastically improve your client’s experience and have them come back for more.

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On Designing Advertisements: ADMARK

‫בס“ד‬

SHOWERS. WAY MORE THAN A BORING SPOUT.

A professionally designed ad is judged by how much negative space (empty space) it offers. The more breathing space you give your design, the more the actual words and images pop out. Keeping an ad minimalistic and clean is absolutely vital when we are focused on its attraction and visual appeal. I can totally relate to those bothered when their most important information is taking up so little space. Font size aside, if your ad’s interesting enough, viewers will be curious to read the bottom text. Making it bigger will only backfire. It’ll cramp up the ad, make it messy and turn people off. F R O M M U L T I - O U T L E T S E T S T O VA L V E O P T I O N S , L E G A L R E Q U I R E M E N T S , WA T E R P R E S S U R E , A N D A I R I N D U C T E D T E C H N O L O G Y, THERE’S LOTS TO DETERMINE BEFORE GOING A H E A D A N D S E L E C T I N G YO U R C H O I C E . TA L K T O T H E E X P E R T S .

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#5 FILL ’ER UP Let’s go back to Mr. Straight and his chair socks. We’ve got his big text covered, and Mr. Straight is overwhelmed with phone calls. But don’t forget that Mr. Straight is paying hard-earned money on advertising, and he may as well make every square centimeter of his ads count. Right? So why shouldn’t he add an icon about the many different patterns the chair socks come in? And they’re pretty good quality, too, so why not mention that? And just before going to print, he realizes that his competition placed an ad about chair rubber protectors. This ad was really about focusing on the new innovation of chair socks, but can you please include somewhere that we also carry other chair leg protectors? Of course we can, and gladly will, but beware: More text doesn’t talk louder. Just like bigger isn’t better in terms of design, more information drowns out what you’re saying, confusing the reader. Do you want to come across as loud as possible? Do you want your message to resonate with readers and hit home? Choose one message and stick with it! There are endless details and information to consider when it comes to good design and smart marketing. However, we sure hope that these essential guidelines will help drive your ads to produce the best results possible. 174

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On Writing Copy for Advertisements: Samkup

WHY [SOME] ADS WORK

A N D H O W YO U R S C A N B E A M O N G T H E M B Y: S A M S C H W A R T Z O F S A M K U P

Sometimes I sit on the couch late at night, flipping through publications like The Monsey View. As much as I try to leave my business-kup behind, I always slip into work mode when I come across certain ads. I turn to my wife and say, “I guarantee that this company did not receive a single call because of this ad. It’s truly a waste of money.” Being in the world of marketing for almost fifteen years, it pains me when I see people and companies waste thousands of dollars placing ads with zero — or even worse, counterproductive — messages.

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R O MA IMPE R IAL E

C O M E

. S O P U S C ALAC ATTA LU X

E A M D R

178

Y O U R

We can divide ads into two categories: branding ads and informational or service ads. A branding ad promotes a company that wants to convey or reinforce a message with a general idea of what their product or service is all about. To successfully execute a branding ad, you want to write the least information possible and let one good line tell readers the essence of the advertiser’s business and their space in the marketplace. Informational ads for service businesses, courses, events and the like can and should have the relevant information so that readers know exactly what the company is offering and how it can personally help them. Here are some examples: In this Highstyle ad, we wanted to communicate the main message of what the brand

D E S I G

ADS: TWO TYPES, TWO PURPOSES

CAL ACAT TA V E N A O R O

Allow me to share some Samkup rules that I’ve developed over the years. Use these to write your own ads or perhaps as a handy checklist to see if the ads you’re running are doing their job.

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On Writing Copy for Advertisements: Samkup

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stands for. Similarly, in the ads for a new food product like these Kravy Popperz, we put even less information, as the goal was just to get people excited about a new product. In this ad for Everfund Pool Trust, we needed to give families information on how this service can help the elderly qualify for Medicare. This required going into more details about the product, as well as whom it’s for. A cool and memorable slogan wouldn’t cut it.

MARKETING RESULTS, NOT PRODUCTS There is a famous line by Harvard Business School Professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” A piano teacher might offer piano lessons, but what he is really selling is the fact that your child will soon be able to get up at your family simcha and play music. A tile seller might think he is selling tiles, but what he is really offering are those special moments when you sit and enjoy your beautiful, tileadorned home. And while we’re at it, that ad showing hot cof180

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fee and a sandwich at your favorite breakfast place isn’t pushing food; it’s giving you the feeling of starting your day energized. How does this shift in perspective play out? I’ll provide an example: When we began marketing work for the now-popular Leil Shishi diner, a homey cholent and Shabbos takeout establishment, I knew that even though the owner is selling cholent, kugel and other Shabbos foods, what he is really selling is an experience — a chance for people to unwind at the end of a hard week of work and share comfort “PEOPLE DON’T food with friends. Instead WANT TO BUY of using lines like ”the best cholent in town,” we A QUARTERfocused on selling the leil INCH DRILL. shishi vibe of the store. Identifying what you THEY WANT are really selling will help A QUARTERyou in the approach and direction of your ad. It is INCH HOLE.” also a major key when you are developing a slogan or PROFESSOR tagline for your business. THEODORE LEVITT

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On Writing Copy for Advertisements: Samkup

‫ומניח‬ ‫בקדושה‬ ‫לעם מדשני‬ ‫עונג‬

IT’S NOT ABOUT YOU!

Ads should never be about you and how good you are; instead, they should focus on the client and what you or your product can do to help them or make their lives better in some way. This is true even outside of consumer advertising. Take, for example, a for-hire announcement. Don’t write, “We are looking to hire!” Instead, use text like, “Earn money while helping your community,” or, “Make extra money working from home.”

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CLARITY VS. CREATIVITY Creativity is very important when trying to stand out or when aiming to communicate a particular message in a very short space. Creativity can also help your ads go viral, thereby earning you free publicity Now, while I’m all for creativity, I sometimes come across ads that get so lost in the puns that even after reading the ad twice, I still have no clue what they’re selling. A little trick that I always perform in my own firm is to look at a finished ad as if I’ve never seen it before. Better yet, show the ad to someone who really has never seen it. Can they identify in one second what it is that’s being offered? In the construction sign we did for Upgrade Kitchens, and in this campaign for Drive Goods, we managed to be creative while still stating clearly what my client is selling.

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On Writing Copy for Advertisements: Samkup

Medicare annual enrollment started!

Are you 65 or older? AD STRUCTURE An ad can include as little as one word (or even no words, when the picture does the talking), but it has to have structure. It can’t be one big hodgepodge of information, or just a bunch of repetitious text filling a page. Breaking it down into components makes it easily digestible and engaging for the reader. Let’s break down the structure of a successful ad:

Now is the time to enroll in the

to give even more information about what you offer. The key is to have the person understand what you are offering without reading the body copy. Use the body copy only to add details and explain more about the product or service.

Medicare Plan

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Okay, so your reader is fully convinced. What’s next? Service ads should have a clear call to action.

SUB-HEADLINE

Once you have the reader’s attention, you can go on and explain the key components of what you offer. “Now is the time to enroll in a Medicare plan that is loaded with benefits.” “Join a program designed to help children live a life without limitations.” “Install solar panels with the help of the industry leader.”

BODY COPY

After you have the attention of the reader, use body copy 184

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Callouts are for adding additional minor bits of information you want the reader to know. “We specialize in…”

E TH

That sounds exciting, now tell me more!

CALLOUTS

“Now accepting insurance.”

ER TOGE

“Let the sun pay your electric bill.”

GRO

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Yes, what can you offer me?

“Are you 65 or older?”

Parenting the Child with ADHD.

A headline is your magnet, your bait, the sign on your front door. Make sure it is as powerful and direct as possible.

STR O

HEADLINE

Bullet points are a way to convey key components without having to write too much copy. It’s easier to write, for example, a list of people who can benefit from a service than to dedicate paragraphs to explaining it all.

“Call for a free consultation.” “Come in anytime.” “Visit our website at…”

IN SUMMARY You are the very last person who needs to be swayed by your ad. Step outside your world, and remember that ads have a very short time to make an impression in a magazine full of other pages competing for attention. You might not be happy with all the information that got left on the cutting room floor, but you’re sure to be glad when it’s time to measure the results.

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On Launching a New Product: Go! Group

Launching a New Product? YO U R B R A N D I S T H E

P E R S O N A L I T Y O F YO U R P R O D U C T B Y: G O ! G R O U P

Many excellent, worthy products that seem great on paper and on the computer end up failing — ignored, forlorn and forgotten on store shelves. Imagine walking down the aisle of a supermarket looking for the cookie section. It’s halfway down the aisle to your right. Okay, you see it now… and there’s your favorite brand. Then you notice something else. Oh, what’s that? you wonder. Hmm… What makes a new product easy to find, identify and sell? Most grocery shopping is done quickly, intuitively and almost unconsciously, with the consumer’s mind elsewhere as they roll their cart and select items based on instinct and recognition. To break through shelf-clutter and generate purchase, your product needs to be findable, be convincing, and cause one to stop. It needs personality. Shoppers’ eyes constantly scan the shelf to see what else there is. This is the moment when your brand can catch their attention and become part of the purchase. Brands noticed in the first 2.3 seconds of search are 80% more likely to be picked up.

NOT SEEN, NOT BOUGHT When it comes to developing a new product, companies are inclined to choose attractive designs and creative names that conform to the category or stand out. But there’s a fine balance between being different and being too different. Blend in, and your product will get lost. Stand out ineffectually, and no one will buy. Effective packaging extends beyond pretty, smart or trendy. Package design and product labeling are 188

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On Launching a New Product: Go! Group

works of art. Naming a product requires creativity, but there’s a science to it. A name should be strategic, relevant and memorable. Make sure the name lends itself to unique branding. It should set you apart, be easy to say (if it’s difficult to pronounce, nobody will remember it), and describe what it is. If it’s too “cutesy,” nobody will know what it is. If it’s generic, it will sound like every other product. For consumer packaged goods (CPGs), packaging is designed to differentiate a product from its competitors. Good package design must evoke a positive emotion and fit an aesthetic that suits your brand. If it’s a health product, it should look healthy; if it’s a highend product, it should look prestigious. Avoid crowding your design. Every centimeter on your label is prime real estate; make every word speak to the customer’s needs and benefits. Artful packaging is a winner only if it scores the one measure that counts: Does it influence your customers to buy?

THE SIGNIFICANCE OF SHELF RESEARCH At Go! Group, we’ve created a simple-yet-powerful framework for determining the potential of a logo, label and package design to drive sales. Packaging alone doesn’t guarantee a successful product. What appears or doesn’t appear on the shelf carries weight in purchase decisions. Strategic planning involves market analysis and research. That’s where behavioral science comes in. Visiting stores and spending time in the aisles helps you assess the behavior of consumers and pick out the nuances of what encourages buying — and what inhibits it. You’ll gain insights into the best location for the product, how consumers experience the product, and if it sells. Getting to know your customers doesn’t only help deliver a stellar package; it also helps engage with them effectively to build brand awareness and trust through educational marketing content. The consumers’ needs and challenges can be addressed with valuable information about the benefits of your product. These efforts add to your brand’s personality and provide a means to be sincere, receive feedback and tell a story — all ways that we, as humans, build trust with one another. Once a consumer bonds with your brand, they’re more likely to make repeat purchases with little to no hesitation — which then bridges the gap between trust and loyalty.

PRO TIP Go! Group’s power move? Shelf research. Visit stores and spend time in the aisles. Focus on exactly who your customers are and how your product will serve them. Get to know them deeply — better than they know themselves. Learn what they want from a product, and your packaging will speak to them — in their language.

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On Launching a New Product: Go! Group

SUCCESS! Launching a new product is a challenge, especially when it is so novel that nothing like it exists in the market. When Mr. Shea Langsam, owner of Fish-to-Dish, conceived the idea of selling crispy salmon cubes, it was the first time an expensive fish was sold in the breaded style. Its success in the marketplace proves that an excellent product combined with the right marketing strategies will inevitably win the hearts of shoppers.

“When we launched our new flour,” says Aaron Gancfried, CEO of Isaac’s WonderMills, “we looked for a branding and marketing professional with a good understanding of how to position a developing product. Since flour isn’t a ready-to-consume product like a cookie, for example, persuading consumers to ‘risk’ using a new product was a challenge. Go! Group proved to be that maestro marketing agency. They conducted a thorough consumer analysis, created marketing content to inform consumers about the value and benefits they stand to gain from using our flour, and invited social media influencers to test the product and share their results.” When you stand in the store and observe real people making choices, you gain valuable insights into who the customer is, what they want, what they see, and what they place in their carts. Analyzing consumer behavior allows you to understand the barriers to purchase — and that helps you create a package that will convey the compelling benefits of your product. 192

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What does marketing entail for those in the planning roles? Here, marketing experts, designers, copywriters and other strategists in the industry share what makes marketing work.

Is there a specific design or look that is yours?

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When developing a visual identity, our job is not to create art. Our job is to be invisible and get the client the results they need. We ask: Who is the audience? What is the product? And what would be the most effective way to get the client the intended results?

Each of our clients has their own identity. It’s their look that we are portraying across all marketing materials. Our clients span so many different industries that it would not do justice to their message if we applied one look to all of them.

– BENZION ROTH | CREATIVE DIRECTOR | HIGHSKY

– SHIFFY KISH | CREATIVE DIRECTOR | SKY MEDIA

“Creativity without strategy is called art; creativity with strategy is called advertising.”

We’re all unique, aren’t we? And we like to represent that in our work. Every client, every ad campaign, every brand and every product gets its unique and appropriate design.

Just ask our customers. An Artistic ad cannot be mistaken. We try to bring something unique to all of our work, and those that follow the advertisement industry know that. We have a reputation of producing strong and, of course, Artistic ads.

– YOEL FRIED | CEO | FRIEDCO MEDIA

– YOEL SPITZER | ARTISTIC GROUP

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Yes, I constantly get feedback from people who say they can spot my work in an instant. I kind of developed a style that I implement in most of my work, but even though they’re all done in my signature style, they’re each unique and suited to my clients’ needs. – NICHY SILBER

While my work is always clean, modern and professional — hence Flair’s tagline: simple creative brands — I’m often told that my work is very diverse. Each branding design is specifically created to tell the story of your brand.

KOA has a distinct look, and a good eye can see the professionalism, uniqueness and simplicity in every pixel of a KOA ad.

– ESTHER WERBER | FLAIR BRANDING

– BENNY MONHEIT | CREATIVE DIRECTOR | KOA CREATIVE GROUP

Of course. I ensure that each of my designs has my signature touch plus a new and exciting element. Sometimes I see my concept or original design incorporated in others’ work, but I take it as a compliment. It’s always better to be the one coming up with the concepts than the one copying the concepts. YAKOV YOSEF FELDMAN | OUTLINE

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What’s the purpose of teaser ads, and how do you come up with the ideas?

Ooh. Teaser ads are our favorite kind of ads. (Sincere apologies to the other ads that might find that offensive.) Teaser ads, when done right, release suspense to the public and give them something to look out for. It’s important to note that teaser ads are not appropriate for every ad campaign and must be done smartly. We would tell you how we come up with our ideas, but that would mean spilling all of our cool secrets! – YOEL FRIED | CEO | FRIEDCO MEDIA

A teaser ad is exactly what it sounds like — an ad that hints at something coming, without giving the secret away. The beauty of a teaser ad is that it appeals to everybody. Nobody knows if the coming ad is for a campaign, a new grocery item, or a grand opening — so you have the entire community waiting for the big reveal. With all eyes on the followup ad, the stage is set for success. – YITZCHOK SHLOME KRAUSZ | THE PENTAGON GROUP

What is one memorable job you’ve done or client you’ve worked with?

Each client is memorable! Seasonal projects, especially, allow us to feel and anticipate the upcoming Yom Tov, such as when we designed the Freund’s Chanukah project. Seeing our work go live is always our favorite part. The new Toys “R” Us at American Dream was another really exhilarating job. It was a very robust project with lots of moving parts.

Brands that I’ve worked with from the start, especially stores, are always memorable. There’s nothing as satisfying as seeing your work all over a store.

– SHIFFY KISH | CREATIVE DIRECTOR | SKY MEDIA

– NICHY SILBER

Did you ever work on something personal?

Yes, we’ve worked with many nonprofits. Seeing an organization’s devotion and work so upclose always inspires us and gets us emotional every time anew. – YOEL FRIED | CEO | FRIEDCO MEDIA

Yes, every project. Our specialty is to immerse ourselves into our clients’ brands until they grow to be personal. – BENNY MONHEIT | CREATIVE DIRECTOR | KOA CREATIVE GROUP

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I go by the motto that What happens the client is always right. when your They’re the ones paying for customer the work, so at the end of wants something the day, they get to have the that you final say. That being said, feel is not if I really don’t like how professional? something came out, I won’t put my signature on it, and I won’t post it online. This rarely happens, though.

As a copywriter, I get this all the time — customers who think that since they can type, they’re perfectly capable of writing their own copy, and just want me to “look it over so it’s nice and professional.” Just like any other skill, there are rules, strategies and best practices that go into creating successful copy, and never mind years of experience. What I do in such cases is point out only once why something is not going to work. If they still insist on going ahead with it, I’ll tell them that while I wish them my best, I can’t work with them — and then send them to a designer.

– NICHY SILBER

– MIRIAM FRIEDMAN | INKWELL

How do you choose colors for an ad?

Choosing a color does not wait for print ad design; it happens during brand building. Every company, establishment or product has a color palette that is part of their brand identity, and when an ad is created, we follow those colors to match the feel and tone of the brand message and character. – BENNY MONHEIT | CREATIVE DIRECTOR | KOA CREATIVE GROUP

I usually use colors that coordinate with the client’s branding, but when a brand doesn’t have a color palette, I generally gravitate toward soft, muted tones. If an ad, however, won’t look good in muted tones, I use a color that makes sense for that specific industry. – NICHY SILBER

Color subconsciously affects our mood and is something that human nature instinctively reads. For example, you won’t use red on an ad for milchig products or blue for a fire company. We try to use colors that are attractive, fresh, yet match the vibe of the product or company. Our talented designers use their judgment to choose a color scheme that works. We sometimes review it with our entire team to see if and how we can improve the coloring to make it even better.

We believe that color is a science, and we individualize the color used based on what we are advertising. Colors used in advertising can either make it or break it.

YOEL SPITZER | ARTISTIC GROUP

– YOEL FRIED | CEO | FRIEDCO MEDIA

What happens when you run out of ideas? A creative mind never exhausts its resources. We see the broader picture and find opportunity from various angles. For example, The Chasuna Mall to the average person means furniture, jewelry and so on, but when I have to link it specifically to the Sukkos issue, I think peace of mind, which brings simcha, which fits with Zman Simchaseinu. – SHMIEL A. COHEN | CREATIVE DIRECTOR | ADUP MEDIA

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Did you ever turn down a customer?

Yes, quite often, actually. As important as it is to be honest with your customers, it’s equally important to be honest with yourself.

As a fast-growing agency, we are very cognizant of our abilities, and the work we’ve done confirms this. Much of the success that we’ve had can be attributed to the fact that we play to our strengths. We will never take on a client we cannot serve to our standards, or a project that we don’t feel completely capable of executing at the high level that we are accustomed to in our delivery. The key is to stay in your lane, stay consistent, and stay true to yourself. – SHLOME STEINMETZ | CEO | PIVOT GROUP

Yes, if we don’t fully believe in the product or service. We are fully transparent with our clients and will tell them exactly why we won’t be able to promote something. – YOEL FRIED | CEO | FRIEDCO MEDIA

What happens if the customer doesn’t like the ad? How many edits will they get? We create ads only after many hours of discussion and research, so that by the time we actually put the ad together, we know the client and project extremely well — and understand their vision. Usually clients will say, “This is exactly what I had in mind.” With that being said, there are always minor tweaks and changes. We make as many as necessary. The client must be 100% satisfied. – YITZCHOK SHLOME KRAUSZ | THE PENTAGON GROUP

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Can you share a marketing tip? Don’t be too busy with your competitors. You have to learn from them, study them and make sure you don’t fall behind, but make sure not to get stuck while observing them. – BENNY MONHEIT | CREATIVE DIRECTOR | KOA CREATIVE GROUP

Less is more! Stick to one message in your ad. The more information in the ad, the less likely potential customers will actually stop and read it. Have more to say? Save it for another ad!

Whenever it comes to placing our ads in magazines, we strongly recommend that our clients put them in The Monsey View because of the high-quality colored pages, unique design, exciting weekly articles and recipes — and of course, epic results for the advertiser!

– ESTHER WERBER | FLAIR BRANDING

– YOSSI KATZ | OWNER & CREATIVE DIRECTOR | KAYGROUP

There is no one product that will please everyone. Therefore, there’s no way one ad can appeal to everyone, either! If you tell me your target audience is “everyone,” you’ll end up reaching no one. Instead, I’ll work with you to really define your audience so that your ad can reach the people who actually matter to your business. – MIRIAM FRIEDMAN | INKWELL

Each agency has its own style, and when choosing one for your business, go with an agency whose work you like. Choosing one agency and asking them to produce media in another agency’s style won’t work. Similarly, trust the designer you chose to work with. When it comes to giving corrections on an ad, don’t tell the designer what to do; rather, tell them what bothers you about the ad and let them make the necessary changes. And finally, don’t ask to see an ad before it’s done! Wait for the final product; it’ll be worth the wait. – YOEL SPITZER | ARTISTIC GROUP

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Is there something specific you offer in which you’re outstanding?

Good messaging is a skill, and we like to believe that we’ve attained that with time and effort. Also, customer service is the new marketing. It’s what makes people come back time and again. Today we love the family of clients we’ve built over time, and we value them immensely. – YOEL FRIED | CEO | FRIEDCO MEDIA

GCNY is known for crafting the most memorable logos and brand systems for passionate brands. Each of our logos has a strategic personality that truly expresses the brand’s essence and core values. – JOSEPH BLUMENFELD | GCNY MARKETING

Honesty. So many clients come to us after shelling out thousands of dollars for branding, a campaign, a website and more that they didn’t like. At Hashtech, we believe in honest and open communication — really listening and understanding what our client needs, and then trying to see how we can make it work. At the end of the day, every client has a drive and a vision. Throughout the entire process, at every step of the way, we make sure that everyone is happy, clear and on board — and that our client ultimately deems their project a success. – SHLOIMY FREUND | CREATIVE DIRECTOR | HASHTECH MEDIA

I work with each client’s budget to find the best advertising strategy that can work for them. I also understand what tone the ads need to have, what message needs to be delivered, and which designs will make an impact. My campaigns have a special touch because of my understanding of the process, from start to finish. – CHAYALA KAUFMAN

At Flair Branding, we offer comprehensive brand creation that makes brands more popular and profitable. Branding is way more than a good-looking logo. It’s the personality of your business. It is the story, the message and the feeling of your brand. – ESTHER WERBER | FLAIR BRANDING

With over 26 years of experience in the industry, and having worked with over 25 different publications, I am knowledgeable and have experience in print ad budgeting and marketing as well as in graphics and social media. I negotiate the best rates and placement for my clients and treat each one as if they were my only client. I work closely with them and offer them personal service, and if a client needs some quick answers at any given time, I am here for them, beyond the nine-to-five workday. – GOLDY PORTOWITZ | GP ADVERTISING

Besides our superb customer service and personal involvement with each client, we stand out with our 3D design and modeling. We’ve got an in-house team specializing in custom highquality 3D modeling and rendering. – BENNY MONHEIT | CREATIVE DIRECTOR | KOA CREATIVE GROUP

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By: B. Lichtman

Here are ten simple ways to transform your office into a more appealing, productive and optimistic place.

ENTRY CLOSET

The office is the place you spend most of your waking hours. It’s also where those on your payroll spend those hours you’re paying them for.

The sky’s overcast, trees are frowning and raindrops are pounding. Especially on days like this, you want to greet your employees with a spacious entry closet. Think a bench to sit and get comfortable on, plus space to hang raincoats and umbrellas without tripping over coworkers’ rain gear that’s piled up and dripping. This is all you need to lift downtrodden, soggy spirits. Keep the umbrella stand stocked with extra umbrellas, hat covers and rain bonnets in case of emergency. Painting the mud area a cheerful color will add some pick-me-up too.

2 WELL-STOCKED CAFETERIA

People of all sorts and sizes tend to do well with the age-old rule that food sets the mood. A well-stocked cafeteria will keep your employees on the move. From real food in the fridge to grab ’n go snacks in the cabinets, make sure to have them all! Ask around the office for going food items and preferences to stock smartly. Aren’t we all that much more productive when we are not running on an empty motor? To take it a step further, you can also keep a bin stocked with random essentials that someone might need at any given moment.

COLOR ACCENTS, CHAIRS AND DIFFERENT FLOOR TILING

Bringing in a bit of bright color livens up the room and mood. You can integrate color in the most corporate of grays, whites and blacks by painting an accent wall, adding vibrantly colored tiling in certain areas, or even switching to lively-colored chairs.

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Ditch the need to constantly warm up with a cup of coffee by simply raising the temp. Some tend to think that a lower room temperature will keep the momentum going, but that is far from the truth. A warm environment during the cold winter months can increase productivity among workers. (A Cornell study found that up to 77 degrees is perfect.)

Classical music playing softly in the background serves as a muffler to noise and arguments. It can calm those frayed nerves during a fast-paced or frustrating day, and give employees a relaxing pick-me-up on down days. Positive and upbeat music lends itself to a charged and optimistic atmosphere.

SOFT MUSIC

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WARMER ROOM TEMPERATURE

COMFORTABLE EQUIPMENT

Investing in comfortable chairs and updated equipment goes a long way. Sitting in a comfy seat versus one that is backacheinducing marks the difference between a productive employee and one who is surely less productive. Providing enough desk space, updated and ample computer screens, and plush chairs are a worthwhile investment for more reasons than one.

Having plenty of large windows creates an airy, vibrant working environment. There’s nothing like a sun that’s twinkling and snow that’s sparkling — even when the weather’s not all that cheery. However, let’s be realistic: Not every office has that luxury. In those cases, bring in some “synthetic windows.” Hang large pictures of various naturerich scenes to integrate a calm and expansive mood in the workplace.

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8 DECLUTTER

An organized work surface equals an organized mind! Yes, most of us have clutter lying around while we work and accomplish tasks; however, if the mess is contained, it will help with concentration. Purchase inexpensive, colorful under-desk bins for objects that never seem to find their parking spots. Keep a desk organizer to help things like pens and candies find their home. Going paperless also clears the clutter; scan all papers into your database to avoid having unnecessary paper piles.

Out of the Box

BEYOND THE TYPICAL TEN A pleasant-scented environment will definitely go far. You can stock up on your favorite diffuser or choose to spread a scent that will achieve incredible results! You might want to choose one of the following:

SOFT SCENT

10 STAFF APPRECIATION

220

Pine — increases alertness Cinnamon — improves focus and concentration Lavender — helps relax when stressed Peppermint — adds pep to your mood and perks you up Citrus — lifts spirits

Now here comes the big one…. Who doesn’t relish feeling appreciated and valued? A large factor toward cultivating a positive and loyal workforce is showing your staff that they are respected and treasured. How? Through simple gestures like ordering in lunch once in a while, a small surprise bonus for something they worked hard to achieve, and occasional get-togethers outside of the workplace and pressures. Small tokens of appreciation are worthwhile investments. Try this and reap the astounding results!

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If your personality veers to the more daring side, you might want to implement these two bonus tips in your workplace. 1. Aiming for a luxurious and pampered atmosphere? A massage chair to relax and recharge during lunch breaks might have employees vying to volunteer overtime. 2. Go tropical! A fish tank wall will soothe even those who aren’t the greatest fans of sea life. The colors and calm motion of the fish can relax anyone with their tranquility. Just make sure to solicit the services of a maintenance company to properly care for the fish, too.

Please ask us about get ing you a custom back or knee brace to help relieve pain

EATIN !9�CAR !9�CAR YOU DESERVE. YOU DESERVE.

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GetGet Relief!! FinallyRelief!! FinallyAwesome Traction Awesome Traction table! table! Please askask us us about Please about getting youyou a custom getting a custom back or knee brace toto back or knee brace helphelp relieve pain relieve pain

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T 845·538·5731 E tlcptofrockland@gmail.com A 386 Route 59, 5uite 402 DrT .845· Zvi St5er38·nber5g731PT, DPTE tlcptofrockland@gmail.com A 386 Route 59, 5uite 402 Dr. Zvi Sternberg PT, DPT (iJ il (iJ �� Expanded FadLity && Expanded FadLity lnnovative Equipment! lnnovative Equipment!

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A 386 386 Route Route59, 59,5uite 5uite402 402 Etlcptofrockland@gmail.com tlcptofrockland@gmail.com A Sternberg Dr.Dr. ZviZvi Sternberg PT, PT, DPTDPT

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or listen on hotline : 646.883.9005 Most of what we eat/drink & stress make our body ACIDIC. Drinking Kangen Water helps balance our body’s pH & helps us stay far away from sickness, disease and cancer!

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‫בס"ד‬

Ramapo Tires

158 Rt. 59 - Monsey NY 10952

914-712-8473

‫גדלי' וויינבערגער‬

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Color has an instant impact on the unconscious mind, affecting not only your choices, but also your mood, blood pressure and even appetite. Read on to hear how. C o l o r

L o g o s

Seeing Red

America, AmEx, Barclay, Visa, Paypal

If you look around at famous fast food logos, you’ll see a lot of red. The color red not only whets the appetite (you’ll find eateries with ruby walls, because it translates into bigger orders), but it is also an instant-attention grabber and a sign of action. The logo reminds ridersby that they’re hungry and entices them to still that hunger now. Many also have a smattering of yellow for the “ketchup and mustard” effect that makes one think of burgers, or fries. The mind notices it even before the person does. All the hungry fellow knows is that he’s suddenly parked before a fast food joint and ready to grab a bite!

But it’s not limited to financial trust. You’ll see blue in the branding of medicine, government, technology, as well as in legal and corporate fields. And here we speak of Dell, Ford, IBM, HP, Oral-B, General Electric and Walmart.

Think: McDonald’s, Burger King, Wendy’s, and that’s just a sampling. And red logos are by far not limited to the food industry. H&M, Target as well as other big names ride on their high visibility to stay vivid in the minds of customers.

True Blue If you look at bank logos, as well as those of other financial institutions, you’ll primarily come across blue. The color blue gives a feel of trustworthiness, loyalty and stability, and its trusting vibes are made use of by industries who want you to entrust your financial well-being in them. Think: Chase, Citibank, Bank of

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Stockbrokers back in the day would often use blue portfolios. Or green, to remind you that they’ll make you rich yet.

Go Green Green — though also a choice for banks and those in the financial sector who want to highlight the greenback factor — very often gives off a vibe of an environmentally friendly place. Boon for many, bane for some. Think: John Deere, Tropicana, Whole Foods Market

Be Bold; Be Black Black is a symbol of seriousness , professionalism and authority and is used by those who have the confidence to know they’re taken very seriously. Think: The New York Times, Apple, Nike, Sony Some major fashion brands feature black too, banking on the power the color exudes (Prada, Channel, Gucci, among many others).

By: Shevy Hollander

Color and Taste

Color Weight

The colors of foods we eat impact more than their visual appeal.

Color impacts the mind in a lot of ways, sometimes giving an item more psychological weight than it really has. If you’re carrying a few identically-weighted boxes of different colors, the black box will feel a lot heavier than the white box. The yellow will feel somewhat heavier than the white, and a lightblue box will feel even lighter than the white.

The reason much thought and research goes into the packaging of food items is this: A 2006 study titled The Impact of Color on Marketing found that 62% to 90% of snap judgments when purchasing products were based on the color of the packaging alone. Is your kid (or you! No shame) begging you for colored freeze pops versus those color-free ones? There’s something to it. Research published by Clydesdale showed that the taste intensity and perceived sweetness were heightened in foods where coloring was added. However, that was the case with younger participants more so than with older. (The suggestion that followed was that sugar can be cut in foods treated with artificial coloring.) You can try it on your own. Have someone taste colorless freeze pops while blindfolded, and name their color. After they see their white frozen treat, they will detect a huge drop in flavor. There are certain colors, like blue and purple, that are frowned upon in foods, instantly causing a drop in appetite. More “natural” colors (red, green, brown), on the other hand, are appetite-stimulating. Some diet plans suggest that eating meals on blue plates will make the dieter eat less.

Traveling Colors Another interesting way we relate to color is that warm colors (like red, orange and some yellows) appear to be advancing — you often will perceive them as closer than they actually are. Cooler colors (blue, green, violet) are receding colors, and you may think they are farther away than they truly are. Research has shown that blue cars are actually involved in the highest rate of traffic accidents for this very reason.

Passive Pink Bubble gum–pink walls are known to have a tranquilizing effect, and thousands of psychiatric hospitals and correctional institutions across the U.S. were known to have used this passive pink paint on walls, especially in detention cells where those who become violent need the pacification that pink is said to provide. (What a pity boys’ rooms can’t be painted pink!)

In the Eyes of the Beholder Research has shown that when it comes to coloring, men will generally opt for bolder colors, while women will go for softer. (Not very surprised, are you?) When it comes to different hues of a specific color, men will select shades (colors with black added) while women will want tints (colors with white added).

EVERYTHING BETWEEN WHITE AND RED IS A TINT WHITE

EVERYTHING BETWEEN RED AND BLACK IS A SHADE PURE RED

BLACK

Color Placebo Effect? Warm-colored placebo pills were reported as more effective than cool-colored pills. When you want relief now, do you know why Motrin is said by many to be more effective than Tylenol? Cooler colors are associated with tranquilizers, and it’s no mistake that Tylenol PM and Tums are blue.

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Hint: Each Boggle board hides a word of nine let ters or more!

Once you have a winner, fill out the form below in its entirety

Email the form to comments@ themonseyview.com or fax to 845600-8483 by Sunday at 9:00 p.m.

4. Two winners will be drawn each week, each of whom will win a pastrami sandwich and a can of soda!

PLAYING RULES: Find words on the board containing four letters or more. Letters of a word must be connected in a chain (each letter should be adjacent to the next either vertically, horizontally or diagonally), and each letter can only be used once in a given word. The following are not allowed in Boggle: Adding “s” to a word • Proper nouns • Abbreviations • Contractions • Acronyms

F D L B N

Gather round the table to play a family game of Boggle, using this Boggle board.

J S

HOW TO PLAY:

A L Y

A I

M P E R G D T O U N A

Family name: _________________________________ Phone: __________________ Full mailing address: ____________________________________________________ Full name of winner: _________________ Amount of points: __________ Full names of competing players:

List some words only the winner found:

__________________________________

___________________________________

__________________________________

___________________________________

__________________________________

___________________________________

__________________________________

___________________________________

__________________________________

___________________________________

The longest word found on the board: _____________________________ A new word you learned from the board: __________________________ Only complete forms will be entered into the drawing.

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ADVANCED

8 BOGGLE WINNERS

WINNER 1 Family name: Goldberger, 845-xxx-7743 Name of winner: Mommy

6 7

Amount of points: 21 Names of competing players: Riki, Mindy Some words only the winner found: bloke, plot, posh, slob A new word learned from the board: awry

7 4

7 3 8

3 2 2 4 6 9 1 9 3 6 1 8 3 2 5 3 6

WINNER 2 Family name: Gantz, 845-xxx-6493 Name of winner: Diny

INTERMEDIATE

Amount of points: 19 Names of competing players: Perl, Roiza Blima Some words only the winner found: film, plot, shop, slim, told The longest word found on the board: slice A new word learned from the board: lobe

7 9 8 1

Last week’s bonus word: MISOPHONIA

To claim your prize, tear out this sheet (on which your name appears) and bring it in to Nussy’s Cuisine.

1 7 2 4 8

4 6

6 9 9

6 9

3 7 4

7 8

3 2

8 3 8

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CONGRATULATIONS TO THE SIX WINNERS OF THE $5 GIFT CARDS AT TOYS4U! A $5 credit was issued at Toys4U on the account of the phone number listed on your submission.

Rivky Jaroslawitz, 11, Bais Rochel

Yossy Miller, 4, Skvere

Yitty Friedman, 7, Bais Rochel

Reizy Gluck, 8, Bnos Binah

Avrumi Klein, 6, Munkatch

Shlomtzy Rokach, 9, Satmar

Thank you to the hundreds of readers who sent in beautifully colored pages! Keep coloring!

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Sponsored by

Send your colored page to The Monsey View to enter a drawing for a chance to have your artwork featured in our pages and win $5 at Toys4U! Six lucky winners will be announced each week! To enter the raffle, email your colored page to comments@themonseyview.com, or mail it to 365 Route 59, Suite 239, Airmont, NY 10952. Submissions will be included in the drawing only if all information is filled in.

845-356-8414

Name:___________________________________________________________________________________________________________________ Phone:___________________________________________ Age:___________

School:______________________________________

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Feel free to photocopy this coloring page for the entire family.

By: Faigy Jacobowitz

229

Yitzchok Susholz, 4

Yitzchok Stern and Chaim Feder

Shimon Zigelman, 5

Dovi Wachsman, 5

Raizy, Nechemia and Benyumin Greenfeld

Duvid and Itzy Deutsch, Shaina and Simcha Friedman

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Eli Grunwald, 7

Libby Rottenberg, 5

Nachmy Edelstein

Moshe Nachman Silbiger, 5

Fradel Gross

Sompolinsky Family, Parshas Beshalach

Ruchy Weiss

‫ חיים דוד פעלבערבוים‬,‫נתי לונגער‬

Leiby Strulowitz, parking lot

Esti Fleischman

Rachel Jaroslawitz, 6

Motty Tessler

‫גיטי און אברמי בייער‬

Yides and Shmiel Taub, Satmar

Meir and Mindy Weiss

Arye Tzvi Fleischman

Dovid Friesel, 2

Avrum Moshe Schwartz

Arye Tzvi Fleischman

Shaindy and Gitty

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231

Chayala Gutman and Ruchy Fisch

Chaim Duvid Morgenstern

Faigy, Frady and Eluzer Friedman

Kalman and Malky Weiss, Har Sinai

Faigy, Frady and Eluzer Friedman

Mechtchy and Zissy Baum

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Yossi Kuggelman

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Chaim Duvid and Zissy Morgenstern

Faigy, Frady and Eluzer Friedman

‫משי טויבער‬

Rivky Tauber, 2

Faigy, Raizy, Moishy and Yerachmial Lebowitz

Mates Friesel and Sruly Steiner, 5

Faigy, Raizy, Moishy and Yerachmial Lebowitz

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(8974)

‫בס"ד‬

JOEL KLEIN'S TEAM Rodeo realty | 845.317.7500 | 845.596.7399

OPEN HOUSE

SUNDAY, JAN 13

12:00-2:00 PM

42 LAURA PLACE, AIRMONT

UPDATED HIGH RANCH IN AIRMONT

4 Bedroom, 2 Baths. All Updated..3 tiered deck, kitchen dining / living rm, both garages insulated w option of mother and daughter set up flat property- .58 of an acre, beautiful landscaping, walking distance to shopping, close to monsey

Joel Klein, 845.317.7500 Cell: 845.596.7399 Email: jkleinhomes@gmail.com Rodeo Realty 67 East NY-59

Leiby Moster | Cell: 845.406.1470 | Email: leomost@yahoo.com

RENTAL LISTINGS 56 West Gate

FOR RENT

Montebello NY

FOR RENT

3 beds, 2 baths.

$4,475 Monthly

$2,975 Monthly

By: Shia Friedman 845-300-4222

Winston Rd. Spring Valley NY Commercial space for rent Basement, 3 rooms,

By: Shia Friedman 845-300-4222

FOR RENT

Airmont, NY

Ofﬁce space + garage with private entrance & bathroom

$1,950 Monthly

$1,475 Monthly By: Shia Friedman 845-300-4222

Monsey NY

FOR RENT

81 Highview Rd Suffern, NY

2 beds, Freshly painted, Utilities included Available right away,

$4,800 Monthly

$1,950 Monthly

Type: Residential 2621 SF

By: Shia Friedman 845-300-4222

Victoria Dr

FOR RENT

Cherry Ln

By: Shia Friedman 845-300-4222

Witzel Ct

FOR RENT

Chestnut ridge NY

Private heated pool, 2 min walk from shul & grocery.

Full house with pool.

FOR RENT

Milrose Ln

Top of a high ranch

5 Beds

4 Baths

By: Jacob Lefkowitz 718.839.3857

FOR RENT

25 Elish Pkwy Monsey, NY

$2,500 Monthly

$2,975 Monthly Big backyard, 3 bedrooms

Shul, available for rent on weekdays only, perfect for after school program or Yeshiva

By: Shia Friedman 845-300-4222

By: Izzy Holczler 845.641.4155

1300SF 2 rooms, 2 baths

Soﬁa/College Rd

FOR RENT

Shared ofﬁce space with Computer and printer

$550 a desk Monthly

FOR RENT

Dalewood Dr. - 2 $1,950 Monthly

RENTED

$1,475 Monthly

AVAILABLE

2 bedroom apartment

Perfect for choson kallah, including utilities

By: Shia Friedman 845-300-4222

Commercial & Residential Brokerage

845.875.4400

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718.925.2300

$799 New location!

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‫בארא פארק‬ 718.757.4197 4502 13th Ave #308

FEATURED LISTINGS COMMERCIAL

10 Dell Glen Ave

FOR LEASE

PENDING

Lodi, NJ

$14 PSF

space can be divided.

Type: Residential

17000 SF, 2000 SF of it is ofﬁce space, 2 drive in garages, 14'-15' ceiling height

1415SF

57-61 Old Forge Rd

COMMERCIAL

PENDING

Tuxedo, NY

Call for price

Ofﬁce, research & educational facility3 buildings, 7.01 acres,

26 Westend Dr Highland Mills, NY

2325 SF

5 Beds

3 Baths

By: Shloime & Mindy Brown 347. 729.9160 845.709.2322

1459 Old Rt 209

2 Baths

Type: Multi-family

87000 SF

COMMERCIAL

Spring Glen, NY

3 Beds

By: Shloime & Mindy Brown 347. 729.9160 845.709.2322

By: Chaim Katz 845.263.7612

PENDING FOR SALE

Highland Mills. NY

OFF MARKET DEAL

Type: Warehouse

FOR SALE

33 Townsend Ave

PENDING

23 N Midland Ave Nyack, NY

$299,000 Type: Potential to build multi family/vacation rentals. Next to summer camps and playgrounds

Type: Multi-family 2048 SF

10 Acres (has a house on the premises)

9 Highview Ave

FOR SALE

SOLD

Airmont, NY

5 Beds

2 Baths

By: Yosef (Yossi) Neuman 845.837.8000

By: Chaim Katz 845.263.7612

38 Hamptonburgh Rd Washingtonville, NY

$659,000 Type: Residential

Type: Residential 2000 SF

3 Beds

1664 SF

2 Baths

131 S Highland Ave

FOR SALE

Pearl River, NY

4 Beds

2 Baths

By: Yosef (Yossi) Neuman 845.837.8000

SOLD

547 Stump Pond Rd Livingston, NY

$299,000 Type: Residential

Type: Land

1056 SF

1.15 Acres

By: Chaim Katz 845.263.7612

3 Beds

2 Baths

By: Yosef (Yossi) Neuman 845.837.8000

Commercial & Residential Brokerage

845.875.4400

@metrexrealty

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Rodeo Realty Ask About Our Other Available Properties! • Visit us @ www.rodeonyrealty.com

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PRISTINE COLONIAL ON QUIET CUL DE SAC IN THE MOST DESIRABLE AREA OF FORSHAY! Stunningly updated 4Bd 2.5Bth on over half an acre of professionally landscaped property. Modern and spacious w/ French windows, EIK & upscale stnless steel appliances, gorgeous flooring thru-out, and fireplace! Meticulously designed and ready to welcome you home!

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Brand new Town and Accessory Apartments in the Heart of Monsey! Dead end street! Call Chani Wealcatch for details/prices: 845-641-3410

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BRIGHT SPACIOUS BI-LEVEL ON LARGE PARK-LIKE PROPRTY IN WESLEY HILLS! 5bd 3bth w/ EIK, private mastr bdrm/bthrm, and 2 nd kit. Centrally located near shops/transport. $3500

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Classifieds FOR SALE

8 SEAT MINIVAN FOR SALE 2018 Chrysler Pacifica 29K miles. $26,000 Or best offer. Call/text 845-893-9495

STROLLERS & ACCESSORIES FOR SALE Used Bugaboos/Bees starting at $295. Call for our weekly specials 347-436-6314/845426-2339

RESTAURANT FOR SALE Local Monsey Working Restaurant for sale. Call or text +18453934516 Email: Monseyrestaurnt@gmail. com

DOONA STROLLER Doona Stroller, multiple colors avail.cll/txt 1-201-6144045

TEFILLIN BAGS Beautiful tallis and tefillin bags for Bar Mitzvahs and Chasunahs. Great quality and service at excellent prices! Latest styles available in leather and fur. Call or text to order 845-659-9067

YOYA /BABY PRIDE STROLLERS Now on sale, available in beautiful colors, ASTM standards, company backed warranty. Free delivery. Please call 845-263-2737

REAL ESTATE

DRESSER FOR SALE Beautiful 3 door Italian dresser with mirror for sale. High sheen mahogany. Brand new condition. Best offer, pictures available, txt only 8457460486 MASTER BEDROOM SET Beautiful master bedroom set in great condition. Great price! Please call 422-6868

ANTIQUES ‫דורכברוך! האט איר אנטיק‬ ‫בריוון און חפצים פון‬/‫ספרים‬ ‫גדולים וצדיקים? מיר צאלן די‬ ‫ אויך‬.‫בעסטע פרייזן דערויף‬ ‫ לאזט‬,‫פארקויפן מיר אנטיק‬ 845-379-4825 ‫מעסעדש‬

for sale N real estate N

APT FOR RENT Newly renovated apt avail immed : 2 bedrooms: stunning bathroom: spacious kitchen: quartz counters; fancy lights: elegant flooring: Spacious Storage Shed: Very big backyard. TEXT ONLY. (917)830-6341 LINDEN/ROSELLE RENTAL

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DOONA STROLLER Get your doona stroller (imitation) delivered today for just $330 call 646-8384459

APT FOR RENT Beautiful 3 room furnished apt available for Feb & March. Please call 845-4998306/352-8423

HOUSE FOR RENT

Beautiful move in condition private house for rent in Airmont. Close to College Rd & Rt 59. 4 bedrooms plus playroom. 2 full & 1 half bath. Spacious gated in backyard. A must to see! Please call 845-746-7248 THERAPY ROOMS Beautiful professional rooms available for rent in the center of monsey with waiting rooms and basic supply, Rented for hours or days. Please call 845-2399962 for more info. APT FOR RENT Brand new beautiful 1.5 bedroom apt. Great for newlywed. Spring Hill/ Chestnut Ridge area. Option for furnished. 551-228-5373 DELUXE SUITES ON COLLINS A beautiful new 2 bedroom apartment avail to rent for the week, weekend or a few days. Fresh Linen and towels provided. 3472632779

5”,6”,7” Gutters Copper and aluminum gutters Over 30 colors 845-782-4473 sales@advancedguttersinc.com

Fully Insured Free estimates

Gutter Guard Installation Cleaning and Repirs

LASER IS NOW A POSITIVE, PAINFREE EXPERIENCE. 240

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GET REAL.

THERE’S A BETTER WAY TO DO LASER.

CHANIE GENUD Certified laser hair removal specialist

845.323.8886 Book your appointment

Open Positions In Monsey And The Surrounding Areas Healthcare Controller $130k-$170k Monsey Sales Manager( Healthcare) $120k+ NJ+ Travel Project Manager $100k-$120k NJ Bookkeeper/ Accounting Manager $100k-$150k Monsey Director Of Purchasing $100k-$130k Monsey, NY Pediatric Dentist P/T $150/Hour Orange County General Dentist $180k-$200k Orange County Field Nurse $80k-$100k Westchester County, Orange County Product Manager/ Coordinator $80k Clifton Third Party Contracting $60k-$80k Ridgefield Park, NJ

Email: Yisroel@ SwiftStaffingGroup.com CFO/ Controller $200k Monsey CMO $150k+ Monsey COO $150k Monsey Office Manager $150k Monsey Director Of Human resources $120k Monsey Implementation Supervisor $125k-$150k Chester, NY Yeshiva Administartor $130k Monsey, NY Sales Development Manager $100k+ Commission Monsey HR Manager $100k Monsey CPA $85k, Brooklyn, NY Title Insurance Agent $80k+ Commission Monsey, NY Marketing Strategist $80k Monsey Receiving Manager (supermarket) $75k Monsey Buyer $85k Monroe, NY CPA $85k+ Remote

Title Insurance Agent $80k+ Commission Monsey Accounting Manager $75k-$80k Monsey, NY Tax Collection Agents $75k-$80k Monsey, NY Kitchen Designer $75k Monsey Inside Sales $75k Monroe, NY Mortgage Underwriter $85k Monsey Implementation Manager $65k-$80k Chester, NY Recieving Manager $75k Monsey Fiscal Analyst $75k Monsey, NY Account Manager (Insurance) $75k Monsey Office Admin $60k Monsey, NY Receptionist $60k Monsey Social Media Marketer $60k Monsey Marketer $60k-$70k Monsey Fundraiser $50k+ Commission Monsey

Email: Sara@ SwiftStaffingGroup.com CFO $150k Monsey COO $120k-$140k Monsey Director of Human Resources $100k-$120k Monsey Bookkeeping Manager $70k-$80k Monsey Architect $65k-$100k Monsey Inside Sales $60k-$100k Monsey Production Shipping Manager $78k Elmwood Park NJ Day Hab Manager (Female Office) $75k Monsey Insurance Specialist $60k Mahwah, NJ Secretary $40k-$60k Monsey Bookkeeper $50k-$60k Monsey Gift Wrapping $40k-$50k + commission Monsey

Mechanic $80k Monsey Bookkeeper $40k-$60k Monsey, NY Seceratry/ Bookkeeper $40k+ Monsey Sr Coordinator $30+/ Hourly Monsey FI Supervisor $30+/Hourly Monsey Self Direction Supervisor $30+/Hourly Monsey Intake Supervisor $30+/Hourly Monsey Care Manager $27-$30/ Hourly Monsey Care Manager Associate $25-$27/ Hourly Monsey Coordinators 420-$25/ Hourly Monsey

Email: EstyW@ SwiftStaffingGroup.com CFO $150k Maspeth, NY Commercial Construction Project Manager $100k+ Monsey, NY Level 3 IT Tech $85k-$95k Monroe, NY Sr Bookkeeper $55k Monroe Store Manager (Kids Clothing) $45k Monroe Sales Lady (Furniture) $40k Monroe Amazon Listing Analyst (P/T) $35k Monroe Insurance Underwriter BOE Monroe Insurnace Customer Service Rep BOE Monroe

Email: FaigyF@ SwiftStaffingGroup.com Salesman/ Driver $100k-$120k Monsey, NY Title Officer $60k-$80k Monsey, NY Ebay Expert $75k+ Monsey Designer $60k-$80k Monsey Project Designer $50k-$80k Monsey Car Service Dispatcher $50k-$70k Monsey Amazon Office Secretary $45k-$55k Monsey

Email: RickyR@ SwiftStaffingGroup.com

For a full list of open positions

Email: Info@SwiftStaffingGroup.com Call/text/whats app: 732-800-7633

February 9, 2022

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Classifieds IDEAL SPACE FOR KOLLEL! Fully-appointed Beis Medrash available for lease to kollel in quiet setting in beautiful Pomona. Main room with Aron Kodesh, Torah scrolls and many seforim. Size is approx. 70’x30’ with 30 tables and 90 chairs. Side room approx. 30’x20’. Includes kitchen , Bathrooms and Parking area. Reasonable price. For inquiries and viewing, kindly contact Moishe Rosman (917940-8582) SHORT TERM APARTMENT Paiken Dr- 2 BR 4Beds/ Nice Dinning, Linen Towels Washer & Dryer for weekend, weekdays, Monthly, Call/Text 845-853-3773

HELP WANTED GREAT OPPORTUNITY Seeking a Cost ESTIMATOR in the Printing industry. Looking for a company that will value your talents ? This is the one.eva@thekey2leads. com

TEACHING POSITIONS Yeshiva Spring Valley (boys) of Monsey has open positions in the General Studies department. Immediate openings available: Elementary School Assistants (M-TH 12:45-4:00) Substitutes for various grades. Teaching experience a must. Professional atmosphere and competitive salary. Please include references and email to gss@yeshivaspringvalley. org or FAX to 845-3568551 Attn: General Studies Principal MEDICAL BILLER Busy medical facility is seeking a P/T or F/T Medical Biller. Will train the right candidate. Great pay, paid vacation/holidays and opportunities for growth. Send your resume to hr6094373684@gmail.com or call 609-437-3684 TUTOR WANTED Chassidishe cheder looking for a male tutor for title one. 3:30-5:30. Please call 8452637445

Rush Road Test Appointments

real estate N help wanted N

STIMULATING JOB An all-female heimisha bookkeeping office in center of Monsey is hiring for a position of secretarial/ bookkeeping. The ideal candidate is someone who enjoys a challenging, stimulating and brain-using job. Please email your resume to Jobs@myaccesssolutions. com TEACHERS & ASSISTANTS Cheder Chabad of Monsey is seeking assistants in the younger elementary grades and teachers in higher elementary and middle school. Please call 612-4081775 or email ygoldberg@ chedermonsey.org for more details ATTENTION SLP/ CF WITH TITLE

Fantastic opportunity. Flexible schedule. Minimal travel. Electronic billing. Email or call for details. info@ wellspringei.com 845426-7700

WORK FROM HOME Are you Money hungry and super driven but stuck with little ones at home? Theres a great opportunity with flexible schedule and work from home. Where you have the ability to earn six figures. Text 347_421_9345 ACCOUNTING POSITION Looking to hire an accountant for real estate management company near Monsey. Great work environment, growth potential. Please send resumes to malky@ventusc. com. HELP WANTED If you have experience in Intake , there’s a company that will greatly appreciate you and get the pay you deserve. Eva@thekey2leads. com SALESHELP WANTED S&W Monsey is looking for a motivated woman/girl for saleshelp in the shoe department. Pls call 917-6695547

Our Shidduch office is open, If you would like to join as a Shadchan please call into the office for details. — LUSHEVES SHIDDUCH OFFICE — email: 1845-205-3544

SELLING SHUL BENCHES Made by Lavi Furniture Excellent Condition Great Price

347-423-2335

| email: lusheves@gmail.com | website: lusheves.org

Personal Training With Amanda

In Home Personal Training Customized Fitness Plan Ages 12+ Contact Amanda for more information

Certified by The American Academy of Personal Training

E: Aksfitness1@gmail.com 242

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February 9, 2022

www.themonseyview.com · 845.600.8484

P: 845-641-1352

The Part-Time Job That Has It All! » Paid Transportation

» Flexible Schedule

Seeking a warm English speaking yungerman to learn with a 15-year-old boy. Sunday - Thursday Afternoon hours Monsey Area • BA Required

» Competitve Pay

Seeking an individual to do handyman work in a home Flexible hours and days of week Pomona Area Reference#472652234

Reference#489924388

Seeking a caring individual to do exercise with a medically fragile 7-year-old boy 2x a week 3:00pm - 6:00pm Monsey Area

Seeking a music teacher to teach Music to a 11-year-old boy. 2x a week 6:00pm - 8:00pm Spring Valley Area Reference#491070450

Seeking a warm and playful individual to entertain an active 6-year-old boy.

Reference#457384479

Seeking a driver to drive 2 brothers to and from school Monday - Thursday 7:00pm - 9:00pm, 3:00pm - 5:00pm Pomona Area Reference#452794408

Sunday and Friday flexible hours Monsey Area Reference#460123474

Seeking a geshmaka yungerman to entertain a high-functioning 11-year-old boy. 2x a week 6:00pm - 8:00pm

Seeking an understanding and compassionate individual to spend time with a high-functioning 15-year-old girl 3x a week afternoon hours Monsey area

Spring Valley Area Reference#491070450

Seeking a warm and caring individual to care for newborn twins Monday - Thursday 2:00 - 4:00 pm Monsey Area

Reference#489152032

Reference#472150546

Seeking a friendly teenager to entertain a high-functioning 5-year-old girl

EI Teachers Assistant Position

Sunday - Thursday 4:15pm - 5:45pm Monsey Area

Mon-Fri 9:45-12:30 | 12:15-3:00 Small Group – Ages 3months-3 year Central Monsey Location

Reference#445902740

Reference# #493539442

T ACNG IT

AND EARN

I MP AN ONEY DOI

I will

CGTIT

AKE MAKAEM ND EARN

IM AMNONEY DOPIN A

I will I will

I will

You Can Make A Difference

» Paid Tra ns por ta tion

» F lex ible Schedule

To Apply Call: Email: jobs@hamaspikrockland.org To 845-503-0423 Apply Call: 845-503-0423 Email: jobs@hamaspikrockland.org

SHINE Let your child shine

Now opened for public An amazing place! We offer: • Coordination balance • Writing • Art • Journeling • Organizational skills

Great skills to get your child to succeed for life

Excellent hours price varies depending how you sign up, six days a week it’s $450

Call: 845-459-3520

FLOORING

INSTALLATION SCRAPING & FINISHING SELF LEVELING | COMMERCIAL & RESIDENTIAL

WOLF ADLER

244

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February 9, 2022

www.themonseyview.com · 845.600.8484

845.335.7911 info@upperclassflooring.com

February 9, 2022

The Monsey View

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245

Classifieds DATA ENTRY AND BILLING ASSISTANT Mon-Thur. 9-3, Fri. 9-12. Friendly, nice office environment; good phone skills. Detail oriented; able to multi-task and experience in Excel. Call 845-354-3233 ext. 1120 JEWELRY OFFICE JOB Seeking motivated & computer literate office manager w. jewelry experience for bookkeeping, data-entry, & admin duties. Car required (Bay Plaza shopping center), flex hrs. Email resume: Office@ Studio-Jewelers.com. GREAT OPPORTUNITY ‫דרייוו’ זוכט נאך א‬-‫גאו‬ ‫געשמאקע אינגערמאן צו זיין‬ ‫א חלק פון אונזער פול טיים‬ ‫ געאייניגט פאר‬,‫אינסטרוקטערס‬ ‫א יונגע דרייווער מיט כאטשיג‬ ‫רופט היינט אין‬.‫ יאר לייסענס‬2 845-600- ‫לאזט א מעסעדש‬ 4444 Ext. 25

BAS MIKROH GIRLS SCHOOL Bas Mikroh Girls School is seeking qualified staff for the ‘22-‘23 school year, to join our dynamic, talented team: middle grades Hebrew Morah, 2nd and 4th grade English teachers, Hebrew and English Permanent Substitutes, Title 1 Teachers, and daycare staff. Please email resume to hr@ basmikroh.org HELP WANTED Do you have experience in Human Resources? And would love to grow in a fast paced booming industry. Here’s your chance. send your resume to Eva@ thekey2leads.com HEAD COUNSELOR Growing popular camp (ages 11-13) in Passaic area seeking Head counselor. Applicants must have camp experience. Call 203-305-8027

YOU DREAM IT, WE REMODEL IT!

help wanted N

CO TEACHER Seeking experienced assistant/co teacher for the afternoon hours for a Nursery class in a school setting. Great pay!! Please call 845-641-9663 MOTHER’S HELPER Looking to hire a mothers helper weekdays 3-6pm in New City 845-608-0538 PRESCHOOL MORAH New Girls’ School seeking experienced kindergarten morahs for the upcoming school year. Please send resume to chedergirlsschool@ yogmonsey.org F/T OFFICE SECRETARY Looking for a full time female secretarial position in the chestnut area. Great pay, Quickbooks knowledge a plus. please email resume to jobsat750@gmail.com

AMAZING OPPORTUNITY! Local property Management Company is looking for a f/t secretary. office Experience required. Great environment, Great pay. Please email resume to rcmanageoffice@gmail.com TEACHER WANTED Chasidish School in Monsey area is looking for a lower elementary reading teacher for immediate hire. For more information please call 845354-1002 ext. 230 and leave a message. HIRING Hiring a Pre-school director for the upcoming school year 2022-2023. Requires teaching experience, understanding of childhood development, and ability to develop and implement curriculum. Email chedermonseyeducation@ gmail.com

TZVI’S ROOFING We Specialize In Roof Repairs! PLUMBING FIXTURES

A L L

LIGHTING

U N D E R

A. Stern

TILING

O N E

PAINTING

R O O F

845-459-5939

Call/WhatsApp

845-538-3952 ‫פאר א געשמאקע שבת אין די‬

‫האדסאן וואלי ריזארט‬ Kerhonkson, NY

Indoor blow up jumping balloons

Family reunion, couples, individuals, shabaton’s, orgnizations, yeshiva’s

Huge indoor game and toy room for kids. 845.459.3899 | hudsongetaways@gmail.com

FULLY INSURED

FINAL CLEANING WEEKLY CLEANING DEMOLITION RUBBISH REMOVAL

845.327.6997 246

The Monsey View

February 9, 2022

www.themonseyview.com · 845.600.8484

WE WANT YOU!

STOP!

GREAT OPPORTUNITY Are you looking for a beneficial and rewarding employment opportunity in a warm, frum and heimishe surrounding? Established soﬅware firm located in Monsey is looking for male and female applicants. Must be proficient in Microsoﬅ Word & Excel. Great pay and benefits package with prospective future growth. Willing to train and start immediately.

Please send resume to: goodjob10952@gmail.com

Classifieds F/T BOOKKEEPER Nursing Home seeking a full time responsible individual for A/R and billing in an all-female business office. Organized, detail oriented, motivated and able to work in a fast pace is essential for success. Computer knowledge a must and experience is a plus. Will gladly train the right individual. Please send resume to: Mungar@ friedwaldcenter.com JOB OPPORTUNITY Busy mortgage office seeking F/T loan officer assistant/ processor. Individual must be organized, computer savvy, detail oriented and hardworking. Please send resume to saram@ everestequity.com OFFICE POSITION We are looking to hire girl/ women for secretarial/ coordination position in multi-girl office. Flexible schedule. Competitive pay. Send resume to apply1554jobs@gmail.com P/T SECRETARY Busy therapy office ISO secretary that is organized and efficient. Sunday, Friday and also afternoons during the week. call/text 845-3760170

SECRETARIAL POSITION Seeking to fill administrative position. Enjoyable environment, great benefits, and growth potential. Candidate should be quick, detail oriented, and organized. Send resume to joboffersmonsey58@gmail. com P/T POSITION Busy mortgage office seeking P/T loan processing assistant. Individual must be hardworking, persistent, detail oriented, and great with people. Please send resume to saram@ everestequity.com F/T POSITION Fast paced, multi girl, medical management office looking to hire f/t energetic, multi-tasking and quick learner female. Office experiences a must, great pay, and potential for growth. Pleasant work environment. Please email resume to jobmonsey6@gmail.com F/T POSITION Looking to hire a responsible girl for office work. Must have good phone skills and computer knowledge. Will train. Email your information to positioninmonsey123@gmail. com or text 347-687-1216.

help wanted N

SUNDAY MORNING SECRETARY Ramapo cheder preschool seeking a Sunday morning secretary. excellent opportunity, warm environment. please call 845.362.7701 ext 102.

GREAT JOB OPPORTUNITY

PART TIME JOB RE Property Management office seeking p/t female employee. Stimulating work and Competitive pay. Must drive. For more info. Email resume to Info@ prestigeequities.com Call 2014297075.

Several positions available in a heimish, female local office. Stimulating work. Great pay and big potential for growth, paid transportation and other great benefits email: jobs845637@gmail. com SECRETARY Management company is looking to hire experienced secretary/bookkeeper. F/t P/t. Experience a must. Send resume to info@ jaypmanagement.com SWIFT STAFFING is seeking to hire additional recruiters. Part-time & Flexible hours. Email your resume to Info@ SwiftStaffingGroup.com

EXECUTIVE ASSISTANT / SECRETARY Hours: Full Time. Location: Monsey. Busy mortgage broker is looking to hire a full time Executive Assistant / Secretary. Responsibility includes: *Structuring daily schedule. *Scheduling appointments *Managing social media accounts. Must have a knack to computers, and ability to take full responsibility. Email: hr@ themintcapital.com OFFICE MANAGER Looking to hire an office manager with experience. Candidate must have great communication skills. Geshmake all woman office. Great pay for the right individual. call today: 845-821-2275 or email info@ pomelokids.org. DAYCAMP DIRECTOR Mosad in Monsey is looking for a preschool day camp director. 845-377-5285 Leave a message.

Hiring managers: PARNASAH SEAMLESS GUTTERS

100% FREE JOB PLACEMENT

GUTTER GUARDS

Send your resume to:

Unused resumes sitting in your inbox? Put them to good use by forwarding to us.

Jobs@parnasah.org

HEATED GUTTERS CLEANING & REPAIRS

WATCH REPAIR SPECIALIST

LICENSED & INSURED

Wrist Watches • Pocket Watches Mechanical • Automatic • Quartz Overhaul/Repair, Stem and Crown, Crystal Replacements Polishing of Cases and Bracelets, Pins, etc.

845-596-2160 248

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February 9, 2022

www.themonseyview.com · 845.600.8484

Pickup & delivery upon request 9 Dover Terrace, Monsey | By Appointment

February 9, 2022

The Monsey View

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249

Classifieds P/T POSITION Busy mortgage office seeking part time receptionist. Must be super organized, peoples person, hardworking, computer savvy, detail oriented and outgoing. Email resume to saram@ everestequity.com

FULL TIME POSITION Monsey office is looking for a responsible woman for secretarial and coordinating work, with good communication and computer skills. Please email resume: Monseyjob2@gmail. com

SOFTWARE DEVELOPER Hamaspik of Rockland is looking to expand its software and development team, candidate must be very tech savvy, technical writer, be able to implement program features with various departments. Must have a passion to software development and be a logical thinker. Send resume to: hr@ hamaspikrockland.org

MEDICAL ASSISTANT Pleasant medical office in Nanuet seeking a medical assistant for Mon. Tues. and Wed. 9:30-4:30. Must have good people skills, Phlebotomy necessary. Please call 845-6247200 or email resume to healthcheckoffice@gmail. com.

PART TIME POSITION Available for female to work in SHARE 24/7 Com Hab office. Various responsibilities include case management, emails, filing, and phone work. Must be a multi-tasker. Flexible hours. Please call 354.3233 X1105 or 845.642.5537

SENIOR DIRECT SUPPORT PROFESSIONAL Support special needs individuals to realize their full potential. Primary responsibility: Helping to plan activities, facilitate opportunities & experiences for our program participants. F/T – MUST DRIVE. Yiddish a plus. Call: 845-354-3233 ext.1220 or ext.1112

help wanted N

QUICKBOOKS/OFFICE OPERATIONS CHESTNUT RIDGE, NY *Improve work flow process *Ability to quantify profitable of crews *MUST have strong Working knowledge of QuickBooks *Excellent organizational and time management skills *Analytical abilities and aptitude in problemsolving *Excellent written and verbal communication skills *Proven ability to supervise and support office staff. Email resume: evesindustries@gmail.com

MEN’S RESPITE PROGRAM STAFF Needed to work with high functioning special needs young men. MUST DRIVE. Sunday: 9AM-4PM &/or Mon-Thurs: 3:30PM-6:30PM. CALL: 845-354-3233 EXT.1242 | CELL: 845-5962487

SENIOR GRAPHIC DESIGNER Marketing firm in Monroe is looking for an experienced creative designer, email portfolio hr@dpmggroup. com HOME DESIGN Have a passion for home design? We are looking for a salesperson with flair in home design. p/t f/t positions available [including Sunday] hd3542020@gmail.com

STAFF FOR MEN’S DAY HAB PROGRAM Working with high functioning adults with intellectual disabilities. Good communication skills needed. Yiddish a plus. Must drive. Reliable and willing. To help young men meet their assigned goals. F/T. Call: 845354-3233 ext.1218 YESHIVA MANAGER Yeshiva Manager/Assistant Admin Seeks Manager to take full responsibility Of the Yeshiva Campus, should have basic Knowledge of plumbing, electric, and carpentry.’ Yeshiva/Camp Experience a plus. Email Resume: positionyeshiva@ gmail.com

Looking to HIRE? 100% fREE JOB placEmEnt & REcRuItmEnt sERvIcE

THE REAL SHTICK To order please call the shtick headquarters

845 503 7100 And leave a message

Looking HIRE? Lookingto for a JOB? Looking to HIRE? 100% fREE JOB placEmEnt

The Monsey View

February 9, 2022

www.themonseyview.com · 845.600.8484

Loo

paRtnERs In paRt p paRnOsOH p R paRtnERs In paRtnERs In 230+ JOBS PLACED paRnOsOH p R paRnOsOH p R 100% fREE JOB placEmEnt & REcRuItmEnt sERvIcE & REcRuItmEnt sERvIcE

Looking for a JOB? Looking for a JOB?

a Division of tomche shabbos of rockland county 845-356-0202 ext. 303 | www.tomcheshabbos.org/job-placement

845-356-0202 ext. submit your resume/job openings to: IN THE PAST 18 MONTHS jobs@pipstaffing.org subm $15 MILLION IN SALARIES

a Division of tomche shabbos of rockland county FOR THE GREATER MONSEY COMMUNITY a Division of tomche shabbos county 845-356-0202 ext. 303 of| rockland www.tomcheshabbos.org/job-placement NO FEE TO THE EMPLOYER OR THE EMPLOYEE 845-356-0202 ext. 303 | www.tomcheshabbos.org/job-placement submit your resume/job openings to: submit your resume/job openings to: jobs@pipstaffing.org

jobs@pipstaffing.org

250

100% & R

Jobs@pipstaffing.org

adeenadesign.com

LASER HAIR REMOVAL

you know you deserve it!

Evening Appointments Available Full Package Deal $1650 Elisheva CLS

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WEST CENTRAL AVENUE February 9, 2022

The Monsey View

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251

Jobs@parnh.og

Classifieds

help wanted N

WIG SALON RECEPTIONIST Are you a motivated team player that would love working in a salon environment? MondayThursday 9:30-4:30 and every other Sunday. Please email your resume to sales@ libbyswigs.com

GREAT SALES POSITION Seeking growth-minded sales people. Must have a desire to build a career/business, full training and support provided, + great benefits and retirement package. Call 845-639-5216 or email dglick@newyorklife.com

SALESPERSON NEEDED Mid-Size company is looking for individual with excellent verbal and written communication skills to respond to sales inquiries and conduct outbound sales calls. Base + commission. svhiringoffice@gmail.com

SOURCING Disposable Medical Supplies company seeks an experienced individual who can develop and source for multiple private label lines. Apply: rocklanddistribution10952@ gmail.com

POSITION AVAILABLE Frum Ecom company in Monsey looking to Hire an ambitious, driven Woman to run the off Amazon online sales dept. Salary 50-90k depending on experience. Call, text or WhatsApp -347372-4521

LADY DRIVERS WANTED Seeking experienced lady drivers. Please call 845-2741300/570-7870

P/T FLEXIBLE JOB Are you passionate about health and wellness? Do you like networking and talking to people? Are you looking for a part time, flexible job with potential for growth? Excellent opportunity for motivated individual, base plus commission. Please call 8455373245

HIRING! Are you looking to join a great team where your meticulous nature, attention to detail, and analytical skills will be appreciated? A full-time position (30+ hours/week) is available in our finance office, located at 365 Route 59. Basic Excel knowledge required. Competitive pay and full benefits package! Email resume to cort@ premiumhealthcenter.org *Premium Health is an equal opportunity employer.

NOW HIRING JR Bookkeeping/Finance position available at Monseybased insurance agency. Are you passionate about numbers? Do you enjoy financial problem-solving? Do you like working with an awesome growth-minded team? Basic knowledge of Excel & QuickBooks is required. Training provided. Send your resume to yitzbo@ aol.com

ACCOUNT PAYABLE CLERK Invoice and data entry; dealing with vendors in an organized and timely manner. Attention to detail. Experience with Word and Excel. Great working environment. 9-5 or could accommodate 10-4. Call 845354-3233 ext. 1120 JOB OPPORTUNITY Kedem -Bayonne NJ Looking for a capable Yingerman for QC Technician/Helper, Also looking for a Forklift Driver. Transportation provided. Call/text 718-404-4637 Email: bherzog@kedem.com

EXECUTIVE SALES ASSISTANT

A Financial services office in Spring Valley NY is seeking a full time sales executive assistant. Responsibilities include scheduling, client relations, etc. Candidate must have excellent verbal (telephone), & writing skills, mathematics, computer proficiency and ability to multi-task. For more information please email your resume to:

Molanservices@gmail.com

AWESOME OPPORTUNITY! Are you creative? Love connecting to people and making a difference? Help families while working in a great environment! This position requires: critical thinking, excellent communication, strong computer skills. Hours: 10-3. Call: 845-354-3233 Ext.1391 leave message

LIBRARIAN/ SECRETARY NEEDED Local chassidish girls school seeks a librarian/secretary. Organized and familiarity with jewish books preferred. ‪845-402-6118‬

Remove an Ayin Hara R’ Avraham Lebel 718.977.5459 Price: $50 per name - credit cards accepted - Pls leave a message With the endorsement of Rabbanim of ‫בד”ץ העדה החרדית ירושלים‬

Quickbooks/Office Operations

PARNASAH

• Improve work flow process • Ability to quantify profitable of crews • MUST have strong Working knowledge of QuickBooks • Excellent organizational and time management skills • Analytical abilities and aptitude in problem-solving • Excellent written and verbal communication skills • Proven ability to supervise and support office staff.

100% FREE JOB PLACEMENT

Send your resume to: 100% FREE JOB PLACEMENT

Jobs@parnasah.org

Send your resume to:

Jobs@parnasah.org 252

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February 9, 2022

www.themonseyview.com · 845.600.8484

Email resume:

evesindustries@gmail.com

paRtnERs In paRnOsOH p R a Division of tomche shabbos of rockland county

BUSINESS OWNERS! Why pay recruitment fees when PiP STAFFING will advertise and help fill your positions FOR FREE!

CANDIDATES! Email your resume in confidence and PiP STAFFING will help find your dream job!

Looking to HIRE? 100% fREE JOB placEmEnt & REcRuItmEnt sERvIcE

Looking for a JOB?

paRtnERs In paRnOsOH p R a Division of tomche shabbos of rockland county 845-356-0202 ext. 303 | www.tomcheshabbos.org/job-placement

230+ JOBS PLACED

submit your resume/job openings to:

IN THE PAST 18 MONTHS

jobs@pipstaffing.org

$15 MILLION

IN SALARIES FOR THE GREATER MONSEY COMMUNITY NO FEE TO THE EMPLOYER OR THE EMPLOYEE

JOBS IN MONSEY AND SURROUNDING AREAS • Finance - Entry-level and Senior positions

- Bookkeepers/Accountants/Controllers, Monsey • Office Admin/Secretarial/Salesperson/ front-desk positions, Monsey • Multiple full-time job openings for graduates/beginners w/ basic Office skills and a drive to succeed, $25/hr., Monsey • Director Of Marketing, to jump-start Payroll/HR field. • B2B Marketing experience required. • Payroll/HR or healthcare industry experience a plus, 200k, Monsey • Creative Director for a home furnishing company, creative artistic personality, previous website design required, product experience a plus, 175k, Monsey • Head of Operations/Controller for an established apparel importing company, minimum 5 yrs. experience, 200k+, Midtown Manhattan • Logistics Coordinator w/ international shipping experience, 150k, Monsey • Director of Operations, Yiddish speaking, e-commerce, wholesale/retail experience preferred. 175k, Monroe • Office Manager, minimum 3 yrs. relevant experience, P&C Insurance exp. a plus, 150k, Monsey • PPC Specialist, creative, analytical, technical, and passionate for a growing company, 175k, Monsey • Regional Real Estate Property Manager, travel out-of-state required, solid relevant experience required, 150k-200k • General Contractor, licensed in NY, NJ. Strong relevant experience required, 150k-250k, NY/NJ • Healthcare Facilities Manager, manage multiple healthcare facilities, minimum 2 yrs. relevant experience, 120k+, NY/NJ • Buyer for e-commerce manufacturer, prior Private Label experience required, 120k+, Monsey • In-house Purchaser, healthcare experience required, minimum 2 yrs. relevant experience, 120k+, Monsey • Finance Controller, Strong financial background, 150k plus benefits, Monsey • Accounting Director, 120k – 150k, Monsey • Payroll Director, 120k, Monsey • HR Manager, knowledge in compliance, policy and procedures. 135k, Monsey • Director of Coordination, Manage team of 10+ people. Must have relevant management experience. Yiddish speaking a plus, 120k, Monsey • Sales Director, Sales management experience in mortgages, finance and/or banking, 150k – 200k, Monsey

• Director of Business Development, Real Estate firm, 100k, Monsey

• Real Estate Acquisition Analyst, Advanced

Excel Modeling required, Argus a plus, 125k+, Monsey • Senior Real Estate Property Accountant, 150k – 200k, Monsey • RE Project/Asset Manager, experience w/ land development, planning/approval process, 150k+, Monsey • Healthcare Project Manager, previous office experience required. Fast-paced office, out-of-the-box thinker, handle multiple projects w/ excellent communication skills, 100k Monsey • AP Supervisor, 90k+, Monsey • Licensed Social worker, Full-time/Part-time position, 65k, Monsey • Paralegal/Attorney for an expanding Real Estate firm, Excellent salary plus benefits, Monsey • Office Manager, job scheduling, client relations etc., 60k, Monsey • IT Level 1 and 2 Support, 50k-85k, Monsey • Cyber Security, 75k, Monsey • Product Development, must be analytical to help with product development and forecast inventory. 75k, Monsey • Experienced Property/Construction Manager positions, 85k - 150k, Monsey and NJ • Entry level construction site supervisor, 50k, Monsey • Beginner Property Manager, 52k, Monsey • LPN/Medical/Dental/Pharmacy assistant positions, Monsey • Direct Support Professional for developmentally disabled peoples, $18$25/hr. – PT or FT, Monsey • Male/Female Care Manager for special needs, [BA or First Talmudical degree required], $35/hr, Monsey and Monroe • PPC Specialist Associate, 65k+, Monsey • Mashgiach position, $28/hr, Teaneck, NJ • Part-time/Full-time proficient bookkeeper/ office admin, $30/hr, Monsey • Warehouse worker, packaging/ scanning orders. Must be responsible. Full-time, $20/hr., Monsey • Graphics Designer w/ Branding/Marketing w/ minimum 2 yrs. experience required, Full-time only, 65k, Monsey • REMOTE Care Manager, PT/FT, BA/Yeshiva credits REQUIRED, $30-$35/hr. Must reside in NY, NJ or CT • Quality Control Technician, 80k, Bayonne NJ • Forklift driver, 70k, Bayonne NJ • Purchasing Manager, purchasing/logistics experience required, 80k, Bayonne NJ

Looking to HIRE? 100% fREE JOB placEmEnt & REcRuItmEnt sERvIcE

Looking for a JOB?

230+ paRtnERs In JOBS PLACED Looking to HIRE?

100% fREE JOB placEmEnt & REcRuItmEnt sERvIcE

In the past 18 months

paRnOsO p R Looking for a JOB?

paRtnERs In tomche shabbos paRnOsOH p R 845-356-0202 ext. 303 | www.tomcheshabbos.org/job-pl

$15 MILLION IN SALARIES in salaries for the Greater Monsey community NO FEE TO THE EMPLOYER OR THE EMPLOYEE

a Division of

-356-0202845-356-0202 ext. 303ext. 303 | www.tomcheshabbos.org/job-placement | www.tomcheshabbos.org/job-placement submit your resume/job openings to:

submit yourjobs@pipstaffing.org resume/job openings to:

jobs@pipstaffing.org

of rock

a Division of tomche shabbos of rockland county 845-356-0202 ext. 303 | www.tomcheshabbos.org/job-placement

submit your resume/job openings to: submit your resume/job openings to: jobs@pipstaffing.org jobs@pipstaffing.org February 9, 2022

The Monsey View

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253

GEMACHIM Baby

Tablecloth 352-8292

Hospital Gown 845-426-4695

Layettes (845) 213-3646

Tablecloths 352-8292

Hospital Gowns 845-356-5364

Layettes Text 718-551-1732

Gold Chargers 845-573-9772

Doula 845-587-1649

shelves, stands, trays & centerpieces 845-425-1721

Medical Equipment Email Slmw50@Gmail.com

Labor Bag 347-604-3274 Pidyon Haben Accessories 845642-7256 Pidyon Haben 845-659-6704 Pidyon Haben Gemach 845356-3568 Formula 347-267-3640 Or 216889-3643 Neocate Formula 718-853-4090 Carseats, Bassinet & Pack N Plays. 425-1202 Carseats, Pack N Plays, Strollers, Pumps 845.425.6826

Siddur/Chumash 558.4774 Benchers 845-642-0910 Bentchers 347-404-2204 Bechers 845-377-5671 Becher, Challah Deklich, Zemiros 845-425-0498 Coat Rack And Hangers 845356-9841 Chuppa Cards 347-278-1278

Doona Car Seat 845-445-7474

Chupah Cards 845.222.0456

Brass Iron Bassinet 917-2804559

Chuppah Tefillos Booklets. 845213-0602.

Preemie Clothing 845-520-0475

Wedding Kit 845-425-2036

The Preemie Box 845.664.5768 Or 718.688.5814

Wedding Kit 845-371-2947

Baby Scale 845-578-5639

Simcha Powder Room Kit 845263-4342

Baby Headphone 845 356 6797 Or 845 558 8370

Accessories Basket 845-3716857

Baby Scales 845-694-8985

Children Hair Pieces 3473001679

Brissim Bris Accessories 617-955-3630 Bris Accessories 845 425 8359 Bris Accessories 425 3873 Bris Accessories 425-6574 Bris Accessories 356-6215

Portable Chuppah 845-4254790

Bed Rest? Laundry Help. 213-7437 Maternity Clothing 845-4459687 Maternity Coat Text Only 8455212912 Simcha Maternity 845-425-1725 Twin Boppy Pillows (845) 4459298‬ Gps & Waze 845-352-2588 (Minimal Fee) Kosher Waze 845.587.1708 Roof Carriers 845-659-1863. Pack N Play Sheets Included. Text: 845-216-4885 Pack n plays 845-426-1177/ 347-631-8183 Beautiful nishmas cards 845729-7390 Phones For Emergencies. 845263-6027 Reflectors 845-356-0815 Reflectors 347-977-6816 Feeding Supplies 845-366-6398

Umbrellas 216-470-9841

Mezuzos 587-4533

Sound System 917-382-8809

Boxes (845) 641-5536

Evening Bags 845-549-2929

Boxes 845-425-6826 Or 845608-7830

Shmiras Halashon Cards 5370069

Blue Light 845.425.1919

Boxes 845-642-5286

Earplugs for Simchos 845-3281071

Boxes Text (845) 641-5536

Kallah

Air Mattresses 9176537170

Preemie Outfit 845.558.7065

Yom Hachuppah Cd 845-3522560

Air mattress gemach Text/ WhatsApp 9087831676

Krias Shema Board With Stand 425-4540

Crowns, veils, shoes, capes 426-0767

Suitcases 845-371-9121

Free Mohel 347-383-5696

Headpieces, Tiaras, Veils 845425-4221

Opwdd Sd Advice Email Slfydhm@Gmail.com

Gowns 845-517- 8808

White Sneakers 917-613-6579

Computer Advice ‪(862) 248-1931‬

Mother & Sister Gowns 845426-7496 Or 845-352-3031.

White Shoes 845-200-0211

Loans 347-385-1408

Kallah Hand Bouquet 845-4593567

Moving Help packing/unpacking 845-281-5900

Dress your kallah stress free. Book 1 week in advance 518306-1167

Digital Cameras 8264062

Pillow/Benchers 845-213-0602 Knife Sharpening For Mohalim 718-384-6214 Segula Stone 347-699-6418

Simcha

Gown And Petticoats 347-2781278 White Dresses 845-371-1765 Floral Bisomim 845-629-2785. Hats $25. 347-351-1604 Elegant Hats 845-517-0838. Bands & Berets 845-371-3556

Bridal Shower (845) 248-4218

Misc Ribbis Question? 347-977-0628

Heaters 845 362 8666

Bike Racks 845-659-1863.

Phone With Service 845-4457422 Eczema Cream 845-274-7858 Single parent? Help with shopping etc. 516-203-2616

Fix necklines 845-238-6691

Yiddish & English Poems 845587-3018

Hairstyling 845-540-3731

Shabbos lamps (914) 391-3787

‎Hot Water Urns 845-425-9211

Hair styling 845-502-6558

Ear-Plugs 845-202-0105.

Haircuts & Styling 845-3528101/ 845-499-3218

Lev Simcha music groups/visits 8456082676

Tichel 845-548-0014 Mechitza’s, Tables, Chairs Etc. Call 845-445-8015

Toys 845-578-6513 Toys 917-538-3453. Clics 845-352-5820 Tablecloths (845) 371 2105

254

Siddurs. Sfard: 845-608-7830 Ashkenaz: 845 352 1756 Or 845-826-6718

DVDS & players for Cholim/ Homebound 425-2660

The Monsey View

Notary Public 347-228-8825

Haircutting/Styling 845-2637057 Hospital Supplies 746-8293

Drop in babysitter - (845) 445-9391

Hospital Gown 845-425-8687

February 9, 2022

www.themonseyview.com · 845.600.8484

sefer torah 347-598-0357 Free-shalom bayis 845-2130602

ACCOUNTS RECEIVABLE REP Growing Healthcare Company is looking for a brilliant accounts receivables representative. Entry level work with lots of room to grow. Responsibilities include monitoring claims to ensure and reviewing denials. Entering the data and running analytics. Ideal candidate has excellent attention to detail and communication skills. This is not a remote job. Email resume to aebstein@ sternrehab.com ECOMMERCE OPERATIONS MANAGER Local E-Commerce business in Monsey seeks FT operations manager for their health and beauty business. Must have experience with Amazon compliance. Apply: Rocklanddistribution10952@ gmail.com ADMIN ASSISTANT Growing healthcare company located in new jersey looking for a f/t administrative assistant. must be computer savvy and have great interpersonal skills. will train. Please send your resume to esfriedman@ careritecenters.com TEMP OFFICE EMPLOYEE Looking for a worker to work for a temporary position starting in March. Training provided. Great pay! Please send your resume to: recruitmentdepartment845@gmail.com PURCHASING ASSISTANT Office in Suffern NY is looking for a F/T or P/T Office Assistant with good Computer and CSR skills. Creative Skills would be a benefit. Great Compensation. Email resume to: sam@dayoneled.com SOURCING Disposable Medical Supplies company seeks an experienced individual who can develop and source for multiple private label lines. Apply: rocklanddistribution10952@gmail.com WORK FROM HOME Work from home, choose your hours. Be part of our growing wellness industry.. Call/Txt for interview and online tour. 845-428-9566 F/T POSITION A Heimesh Monsey multi girl office has a full time position available. Office experience a plus, Email resume jobs@ ezdriveny.com

COMFORT HEALTH OF ORANGE COUNTY IS LOOKING FOR Female Worker in Monsey to care for two kids in their home and assist with light housework, Mon-Thurs, 8-10 hours a day. Respite Worker in Monsey, to supervise a 2 year old girl with medical needs in the afternoon, 2-4 hours a day For more information or to apply, please call: Mrs. E. Freund at: 845-774-0238

Do you love working with children with complex medical needs?

Join the Sunshine expansion team! Full time position in our Quality of Life & Family Support Service Dept.

Good pay + benefits • Great work environment Transportation from Monsey available

We are also accepting applications for RN’s , CNA’s and Rehab Staff..

Send your resume to: dsternhill@sunshinechildrenshome.org February 9, 2022

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255

Classifieds SPECIAL OPPORTUNITY TO EARN MONEY Tzedakah organization seeking a qualified person to solicit hostesses to make fundraising house parties. Please call 917 623-8696 or 718 438-9355 MAPLE PHARMACYMAKEUP DEPARTMENT Looking for a part time individual for our makeup department. Must have some experience with makeup brands. Call 845-371-6464 #216 FISCAL INTERMEDIARY Motivated, bright, parttime position. Will work closely with individuals and their families to provide administrative support related to Self-Direction. Will also work with brokers and care coordinators to provide top-rated services to OPWDD individuals. Call 845-3543233 ext. 1120 JOIN OUR TEAM! Master Faster is looking for a full time female ABA Paraprofessional to join our team. School based. Great Pay and environment! For more information please call 845477-5000 extension 110 or email your resume to jobs@ masterfaster.org. OFFICE POSITION $45,000-$75,000K A fast-growing e-commerce company located in Monsey NY is seeking to fill an in-

house office position to be on top of various office tasks. Great office environment with an inviting team (mostly female) Requirements: Great communication skills -Fast-paced -Responsible, self-motivated with a ‘can-do’ attitude -Creative thinking. -Problem solver. Great pay plus a lot of room to grow!! Please email resume to zaphumanresources@gmail. com or call 8453266160

BABYSITTING BABYSITTER AVAILABLE Morning hours. Small group. Accepting babies up to 9 months. Hatzlacha Grocery area. 845-558-6712 lv msg

SERVICES MASSAGE THERAPY *Reduces muscle pain and soreness *Relieves stress and anxiety *Lower heart rate and blood pressure *Sleep better *Loosen joints. Men only, In your home. Call or text Moshe Allen 929-5543092 PEARLS BY CHUMI SILBER Genuine freshwater pearl necklaces and earrings priced to suit your budget .We come down to the comfort of your house. We also offer free pickup and delivery for your pearl restringing. Call 845-352-5013.

help wanted N babysitting N services N

PETTICOATS FOR RENT!

Enhance your gown with just the right petticoat! Kids and adults petticoats for rent! In the Bates area. Please Call or text between 8:30-10pm 845-746-7248 TORAHANYTIME.COM On demand Torah lectures Video-Audio-download All for free Computer or App for iPhone/Android Or Hotline 718-298-2077. Yiddish Hebrew - English MEN’S FITNESS CLASSES Kosher Boxing now offering evening fitness classes for men! Every Mon & Weds 8:45pm. Call (845) 507-0743 LEARN GRAPHICS!

Join experienced instructor Mrs. Sura’la Wachsman and master Adobe Photoshop, InDesign and Illustrator in a warm, heimishe setting. Course starting end of Feb. No internet. Call 845.356.2101 Text 917.474.6826

‫סדר הבית ערב פסח‬ TELECOURSE ‫פאר א רוהיגע ערב פסח ווי‬ ‫ קיינמאל פריער! די‬course ‫הייבט‬ ‫’זיך אן פורים קטן יד’ אדר א‬ Automated Registration 845666-4663 PIANO LESSONS Francis Area. Call: 845-5989418 MUSIC PLAYBACK Customized Music track / Playback. Experienced. High quality. All genres. (Experience with school projects). 718-513-7828 Email: tracktoplay@gmail.com. Demo Available. KANGEN WATER “Change your Water.. Change your life” Alkaline - AntiOxidant - Super Hydrating Call for FREE supply and feel AMAZING! 917-681-0003 FLY HIGH BALLOONS Biggest selection of balloons for all occasions in the Weiner drive area call 8454223988/ Flyhighbal@ gmail.com

EARTH & LAB DIAMONDS CUSTOM MADE JEWELRY COMPETITIVE PRICING JEWELRY REPAIRS JEWELRY INSURANCE APPOINTMENT ONLY AIRMONT, NY

845.213.6087

. Interior . Exterior . Residential . Commercial

WALLP

TION LA

ER INSTAL AP

. Interior . Exterior . Residential . Commercial

O VIDE D

WALLP

PERFECTION

ER INSTAL AP

TION LA

PAINTED to

YOU KNOW

it’s.

O VIDE D

PRESTIGE!

845.274.3454

ior ter . In terior tia . Ex siden r . Re mme . Co

PAINTED to

PERFECTION YOU KNOW

845.274

it’s.

PRESTIGE! FLOORING

INSTALLATION SCRAPING & FINISHING SELF LEVELING | COMMERCIAL & RESIDENTIAL

WOLF ADLER Call between 8:30-10pm:

845.335.7911 info@upperclassflooring.com

845-746-7248

Safeside Is Hiring! We are currently hiring employees with prior off ice work experience. Insurance knowledge preferred. - Possibility of flexible hours - Great Benefits and Pay - Professional & Productive Environment

SUBMIT YOUR RESUME:

E: hr@safesideins.com

REMOVE AN AYIN HORA! BY RABBi SHMUEL ECKSTEIN ENDORSED BY MANY RABUNIM

845.284.9777

subscribe@einyyeshuah.org

PARNASSAH

SHIDDUCHIM

HEALTH

NACHAS

CHILDREN

February 9, 2022

SUCCESS

SHALOM BAYIS

The Monsey View

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257

Classifieds MAKEUP BY MIMI BAUM 845-596-4354 Follow us on Instagram @mimibaum_ mua PROFESSIONAL HAIRCUTS & STYLING Great prices. Call Miri 845426-7561 CALL/TEXT SARAH @845-596-1373 Craniosacral Therapy InHome Sessions LITTLE BEE

Great priced stretchies! In the Bates area. 845826-2185

SHAIMOS

PICK UPS 845-461-3084 CUSTOM CLOSETS For all your custom closets, doors or mouldings call or text 1347.522.4872 KEYBOARD LESSONS Keyboard lessons By Miri. Great Prices! Call 845-4267561 or 845-263-6437 RESUME SERVICE Get your professional resume for only $99. Email: resumeitny@gmail.com Call, Text or WhatsApp: 347-3910422

PARTY MACHINE Soft serve Ice Cream, Cotton Candy, Snow Cones, Popcorn, Slush, Smoothies, Chocolate Fountain Machines for Rent. 845-670-5197 MGCELEBRATIONS.COM

BLACK GOWNS Beautiful black children’s gowns size 2-3 & 6-7. Also size 2-4 coordinating black teen gown. Also black maternity gown size 6 (Medium). 845558-6975

SHIDDUCH RESUME Need help writing and/ or editing your shidduch resume? Reach out to (718) 207-8137. Fast and excellent service.

GOLD GOWN Adorable gold gown by Dassy available to buy or rent. Toddler size 4. Call 422-5596 for more info

BALABUSTA/COOK Are you working, making a Simcha or a Kimpeturin? Heimishe experienced balabusta is available to cook and organize your home. Please call 347-419-6963 ELECTRICIAN Experienced electrician for all your electrical work, reasonable prices, prompt and honest service. call 347345-5636. GARTLECH we fix knitted & crochet Gartlech & make beautiful professional fringes. We also teach how to knit & crochet. call: 917-414-3281 DEBT RELIEF having trubble with finances? join Debtors Anonymous Tuesday night @ 19 Robert Pitt # 113 , 7:30-8:30pm. visit www. debtorsanonymous.org

VAN & TRUCK Van & Truck Delivery and Shlepping Service Call Izzy: 845-263-0420 VIRTUAL REALITY GLASSES Do you need entertainment for your family on Motzai Shabbos? Or large gathering? Now available for rental in Monsey 845-376-6883 SPEECH THERAPY For lisps and other articulation issues. Home visits available. Yechiel Erps, M.S., CCC-SLP 845-521-6782

258

The Monsey View

ODDS & ENDS SEEKING DONATIONS Of toys, arts & crafts, or supplies, in good condition, for a Heimishe Moised. Call 845.500.3100

GOWNS MATERNITY DRESS Gorgeous black maternity dress. Approx XL/1XL. For rent. Please call 845-323-7981

February 9, 2022

www.themonseyview.com · 845.600.8484

services N odds & ends N gowns N lost & found N

GOWN FOR RENT

Silver/Grey colored gown size 2-4 8455380391 GIRLS CHASUNAH GOWN Very Elegant, Winter White trimmed with Black Velvet, girls size 14/16 for sale. Please Call 845-709-7161. MOTHER OF BRIDE Exquisite mother of bride Finds&Co gown for sale. Black and white. Cocktail length. Size 10-12. Call/text 347-760-4649 WEDDING GOWNS For Sale. Kids $25-$50. Teens $50-$75. Mechteniste up to $199. Originally priced over $2,000. Call 845-538-7508

LOST Lost something? Found something? The Daily Return: Call/text: 845-538-0193, Email: monseydailyreturn@gmail. com Mens Longines watch, rectangular face. 845-3568935 Pink velour blanket with white ruffle in Town Square 845-570-1667 Coral knit baby hat possibly New Square Lincoln area 845-218-8168

FOUND Credit card name Simonowitz 845-540-1481

Siddur in Andrey’s Car service 845-426-3732

FREE GIVEAWAYS Large collection of Chocolate Molds. Must take all. Call/ text:845-709-3456 Lady’s black velvet beret hat for front or shpitzel 845-3574580 white armoire 425-1937 Stackable Interlocking Wire Shelves. call or text 8455963828 Black bugaboo bunting call or text 8455963828 Frigidaire french door style fridge, fairly good condition. 347-546-2918 Wooden toddler bed 845612-1022 Crib & matching armoire 845-356-0907 Dryer 929-271-6440 Glider & white linen set for porta crib 845-694-9623

LATE ADS HOUSE FOR RENT Hopal Lane Blauvelt Rd Area, available immediately. Call or Text 845 459 7731 HOUSE FOR RENT Dolson College Rd Area, available immediately. Call or text 845 459 7731 ELECTRIC DRYER Used for 1 year, selling due to moving. Please call 845521-9196 ELECTRIC OVEN Used for 1 year, selling due to moving. Please call 845521-9196 MORAH WANTED Preschool After School Program Looking for Morah from 3-4 Monday thru Thursday. Well paid. Please call 845-476-1305

New from

INSPIRING JEWS ... ONE BOOK AT A TIME

“This book is changing the way we deal with shidduchim!”

Daughters of 14 leaders reminisce about their fathers and mothers

NEW!

by Estie Florans

by Naftali Weinberger

Inspiring stories, uplifting chizuk, and practical advice on shidduchim INCLUDES SELECTED TEFILLOS

Featuring over 250 unpublished Hebrew teshuvos from Rav Chaim about shidduchim, with English summaries.

NEW!

Volume 6

rom Their Daughters’ Hearts, Volume 2, by Estie Florans, is a collection of interviews with the daughters of 14 luminaries. The interviews contain fascinating, and often unknown, biographical information, but there is so much more: vignettes of those family moments that biographers seldom capture, warm and human and funny and poignant, inspiring and relatable messages transmitted from a caring parent to his/her dear daughter, and now warmly shared with you.

ALSO AVAILABLE IN THIS SERIES

“The Best Living Emunah Book Yet!” by Rabbi David Ashear

Available at your local Hebrew bookseller or at www.artscroll.com • 1-800-MESORAH (637-6724) February 9, 2022

The Monsey View

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259

‫‪PHOTO CREDIT: JDN‬‬

‫האדמו"ר מטאהש בביקור בארה"ק‬

‫הרה"ג ר' שלום לאנדא אב"ד בד"ץ איגוד רבנים מאנטשעסטער באזוכט אין ניו יארק‬

‫‪The Monsey View‬‬

‫‪260‬‬

February 9, 2022

The Monsey View

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261

‫‪PHOTO CREDIT: JDN‬‬

‫מסיבת לחיים בבית הרבני הנגיד ר' מאיר משה יאקאבאוויטש לרגל אפקויפן דעם שם הבנין‬ ‫פונעם ביהמ"ד החדש קהל ויואל משה שכונת רעמסען‬

‫סיום סדר נשים ‪ -‬פאר חברת מתמידים 'שתא סדרי' – בהנהלת הרב יוסף מאיר לויפער‬

‫בוי‪-‬ארבעט ביים נייעם בנין פון בית רחל דסאטמאר "בנין ניישטאדט" אויף טשערי לעין‬ ‫שם הבנין נדבת ע"י הרב החסיד מוה"ר דוד ניישטאדט הי"ו וזוג' החשובה שתחי'‬

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‫‪262‬‬

‫אזויפיל חסד אין איין וואך‪...‬‬ ‫חסד‬ ‫ארבעטער ‪115‬‬ ‫‪50‬‬ ‫‪1825‬‬ ‫‪21‬‬ ‫‪3650‬‬ ‫איבערגעגעבענע‬ ‫‪ 775‬חסד וואלאנטירן‬ ‫‪65‬‬ ‫‪430‬‬ ‫‪950‬‬ ‫‪9,800‬‬ ‫שאטל‬ ‫טריפס‬

‫קאלס‬ ‫געענטפערט‬

‫חסד‬ ‫שטיבער‬

‫נארהאפטיגע‬ ‫מאלצייטן‬

‫שבת סעודה‬ ‫פעקלעך‬

‫פאציענטן פארזארגט‬ ‫מיט מעדיקל סופלייס‬

‫קאוועס‬ ‫און טיי‬

‫באטלעך פרישע‬ ‫מילגרום דזשוס‬

‫הייבן שוין אן זייער וואך מיט חסד‬ ‫מיט בלויז א דאלער א וואך‬

‫א וואך‬

‫הייב אויך‬ ‫אן די וואך‬ ‫מיט חסד‪.‬‬

‫ש ל י ס ד י ך א ן מ י ט ב ל ו י ז א ד א ל ע ר א ו ו א ך‪.‬‬

‫‪845.720.4241 gutvoch.org‬‬

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‫‪1520‬‬

‫‪PHOTO CREDIT: JDN‬‬

‫מעמד השלשים לפטירת הרבנית מנאסויד ע"ה ומעמד התחלת כתיבת ספר תורה ע"י בנה הגה"צ אב"ד נאסויד‬

‫שבת התאחדות ע"י מתיבתא דמאנסי‬

‫עצרת הספד ככלות השבעה של הרב ברוך יהודה לעבאוויטש ז"ל בן כ"ק אדמו"ר מניקלשבורג שליט"א‬

‫‪The Monsey View‬‬

‫‪264‬‬

‫‪PHOTO CREDIT: JDN‬‬

‫סיום משניות השנתית ע"י הארגון חסד של אמת‬

‫תלמידי ישיבת בני ישראל מאנסי בשיחת קודש וקבלת מתנה ע"י האדמו"ר מטשערנאוויץ לרגל סיומי מסכת‬

‫חנוכת הבית ומלוה מלכה בביהמ"ד החדש ריבאטיטש‬

‫‪The Monsey View‬‬

‫‪268‬‬

‫‪PHOTO CREDIT: JDN‬‬

‫סיום הש"ס בצירוף עם שבע ברכות לכבוד הרה"ח ר' שלום פסח גרינבערג אנפירער און מייסד פון חסד ‪ 24/7‬דשיכון סקווירא‬

‫‪The Monsey View‬‬

‫‪270‬‬

Contents

// Inside

FREE ISSUE 335 FEBRUARY 9, 2022

‫פרשת תצוה‬ ‫ח’ אדר א’ תשפ”ב‬

FYI: COLOR PSYCHOLOGY

THE NUTS AND BOLTS OF BUILDING A BRAND It takes talent to get from name game to launch day — Leading marketing experts talk about the science and the art —

THE MASTERMINDS OF MARKETING

UPGRADING THE OFFICE AMBIENCE

A roundtable discussion on the intricacies of creating successful media

Ten simple ways to optimize your work environment

86 //

Inbox

98 //

Parsha

106 //

Week in Review

115 //

The Black Sheep

129 //

Food

142 //

The Making of a Business

146 //

Brand Building

154 //

Naming a Business

Telephone:

162 //

Brand and Logo

Fax:

170 //

Kill Your Advertisement

E-mail:

178 //

Why [Some] Ads Work

188 //

Launching a New Product?

200 //

A Rountable

216 //

A Welcoming Workplace

224 //

FYI

226 //

Fun Pages

240 //

Classifieds

260 //

Pictures

1 SWAB 4X RESULTS

KNOW MORE FASTER Only at Monsey Urgent Care

Publisher:

YOEL ITZKOWITZ Editor in Chief:

D. GORALNIK Content Editor:

R. REESE

Associate Editor:

E.M. NEIMAN Food Editor:

M.P. WERCBERGER Creative Director:

AJ WACHSMAN Project Coordinator:

R. ITZKOWITZ

THE MONSEY VIEW P.O. Box 305 Monsey N.Y. 10952

845-600-8484 845-600-8483 ads@themonseyview.com Website:

www.themonseyview.com

MISSION STATEMENT: The Monsey View is a weekly publication designed for every segment and age group of our diverse community. Under rabbinical guidance, we bring Monsey’s top talent together to provide high-quality, informative and current reading material, keeping you up to date on sales, events, news and issues of concern and import happening right now in the Monsey community. DISCLAIMER: We do not endorse any ad found in this publication. We are not responsible for typographical or grammatical errors. COPYRIGHT: All content found in The Monsey View is copyright and may not be reproduced, published, distributed or duplicated for public or private use without written permission from The Monsey View. Limit one (1) per family

272

The Monsey View

February 9, 2022

www.themonseyview.com · 845.600.8484

‫בעזהשי"ת‬

‫דעם‬ ‫מוצש"ק‬

‫בכבוד והוקרה הננו בזה להזמין את כל הקהל הקודש אנשי שלומינו‬ ‫וכל באי שערי בית מדרשינו שיחיו לבא ולהשתתף אצל מעמד הנהדר‬

‫שתתקיים בעזהשי"ת ברוב פאר והדר‬

‫מוצאי שב"ק‬ ‫תצוה הבעל"ט‬

‫ולמספרם ‪Feb. 12‬‬

‫בבית‬ ‫מדרשינו הגדול‬ ‫‪13 Monsey Blvd.‬‬

‫בשעה ‪9:00‬‬ ‫הגה"צ אב"ד ור"מ שליט"א ישא מדברותיו‬ ‫סעודת מלוה מלכה רחבה לכל המשתתפים‪ ,‬שעות של תענוג וקורת רוח‬ ‫המחכים לקבל פניכם ברוח נדיבה‬

‫הנהלת הקהלה‬ ‫משמח אלקים ואנשים‪ ,‬ידען נפלא‪ ,‬שפתותיו שושנים‬

‫מפורסם בהרבצת תורה‪ ,‬וביראת השם טהורה‬

‫מוה“ר‬

‫הערשל פריעדמאן‬

‫הר"ר‬

‫יחזקאל האפפמאן‬

‫הי“ו‬

‫שליט"א‬

‫מיקירי אנ“ש בקרית יואל יצ“ו‬

‫ר"מ בישיבתינו הק' דרכי תורה ד'סאטמאר‬

‫הגה"צ אב"ד ור"מ‬ ‫דקהלתינו הק' וויליאמסבורג‬ ‫שליט"א‬

‫הגה"צ אב"ד‬ ‫ור"מ שליט"א‬

‫"הרבצת התורה"‬

‫ירא ושלם‪ ,‬הוגה בתורה בחשיכה כאורה‪,‬‬ ‫עשה ועושה למען הצלת החינוך בניו יארק‬

‫הר“ר‬

‫אשר שוואב‬ ‫פון הינטער די קוליסן‬ ‫אין אלבאני‬

‫למגידי שיעור בקהלתינו‬

‫שליט“א‬

‫מנהל ישיבה דגל התורה‬ ‫ומחשובי לומדי בהיכל התורה דקהלתינו הק'‬

‫מעמד מרומם‬

‫מסירת נזר פרס‬

‫העכסט מוזיקאלישע מאמענטן‬

‫הארציגע פרקי חזנות‬

‫דורך די מייסטערהאפטיגע‬

‫אראפגעזינגען דורכ'ן מיטב נגן‬

‫מוה"ר יוסף בנציון וועבערמאן‬

‫הי"ו‬

‫ארקעסטרא‬

‫להרמת קרן התורה‬ ‫דקהלתינו הק'‬