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SHEFFIELD CITY CENTRE WINS PURPLE FLAG AWARD Sheffield city centre has been reaccredited with a Purple Flag award for the way it manages the city centre’s night-time economy. Purple flag status is awarded by The Association of Town & Centre Management (ATCM) to towns and city centres that meet or surpass standards of excellence in managing the evening and nighttime economy and in 2012, Sheffield was the first city in Yorkshire to apply for accreditation. Purple flag is an internationally recognised accreditation for the management of a city centre and Sheffield has had this accreditation now for 14 years. “Partners, city centre
businesses and the Council work hard to achieve this accreditation and just because we’ve now had this for a long time now, it doesn’t mean that it’s easy to get. We are all as pleased as ever to receive it because it’s the result of the continued determination, enthusiasm and collaboration across a number of sectors that brings vibrancy to our city centre. “We’re continuing to build on the city centre’s appeal to a wide range of people so that people continue to feel welcome in our city. From restaurants and bars, the culture and heritage, events and entertainment we’re all working together to make sure that it is a safe and clean attractive
space for those who visit, live and work here. “It’s clear that the judges were impressed by what we’re doing. Our Purple Flag Working Group will continue to work together with its partners and organisations so that the city centre stays on course to continue to receive this prestigious accreditation.” said Councillor Joe Otten, Environmental Services and Regulation Policy Committee One of these initiatives is the ‘Best Bar None Scheme’ which operates in licenced businesses who sign up to the scheme to help venues make sure that customers and staff feel protected. More information, including how businesses can become
a member is at www. bestbarnonesheffield. co.uk/ The Ask for Angela scheme also operates in the city centre, and is supported by a nighttime charter and toolkit, a Council initiative to tackle Violence Against Women and Girls and to improve the safety of women and girls who work, visit, or socialise in the nighttime economy. ‘Sheffield Safe Square’ is another initiative that aims to support Sheffield’s nighttime economy and keep residents and visitors safe when out in the city centre and after a pilot, has been extended into the Spring. The Sheffield Safe Square service is based at Barker’s Pool and is made
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up of a Medical Treatment Unit Trailer, a privately funded ambulance, and two heated tents. This combination of facilities offers both medical and welfare assistance to anyone on a night out in Sheffield city centre. Judges for this year’s Purple Flag award assessed the city centre on a range of criteria including: • Personal safety • Cleanliness • Transport • Food and drink offer • Bar and restaurant offer • Attractiveness and appeal • Arts and cultural offer • How welcoming the city is • Strength of partnership working
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