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MAYOR REVEALS NEW SY TRANSPORT BRAND South Yorkshire’s Mayor Oliver Coppard has unveiled the South Yorkshire People’s Network – a bold new vision and brand for the region’s public transport, marking a ‘once-in-ageneration’ change. The Mayor’s Vision for the region’s new transport network is clear: a joined up, sustainable transport system, that serves every community. One that’s reliable, affordable, welcoming and easy to use, and one that puts people at the heart of every decision. South Yorkshire once had a world-class public transport system. But for too long, people have been let down by rising fares, routes that don’t take them where they need to go, and cuts to services. The Mayor is changing that
by taking back control of South Yorkshire’s future and putting people firmly in the driving seat. The new South Yorkshire People’s Network will be built around six key principles: • Freedom and Choice – connecting people to where they want to go • Prioritising people • Matching our growth ambitions – creating jobs, opportunities and investing in communities • Fit for the future • Safe and easy to use The transformation is already underway, backed by £1.5bn of investment to start us off – including £630m towards the major renewal and enhancement of our tram network and £350m to reform South Yorkshire’s buses. Trams are back under
public control, and starting next year, buses will be too, allowing decisions to be made in the interests of people, not profits. Doncaster Sheffield Airport (DSA) is being reopened, major investment has been secured for rail through Northern Powerhouse Rail (NPR), and more funding is going into walking, wheeling and cycling and road safety. The South Yorkshire People’s Network brand reflects South Yorkshire’s pride in taking back control and the determination to build something better. Colours of molten orange, grey and asphalt black speak to the region’s history of industry, Northern grit, and resilience. South Yorkshire’s Mayor Oliver Coppard said:
“Transport isn’t just about getting from A to B. A proper public transport network gives people real freedom and choice about how they travel and move, connects people to opportunity and opens up new horizons. “But public transport in South Yorkshire has been broken for too long. I promised to make change happen, to give South Yorkshire back the world class public transport system we once had, and that’s exactly what we’re doing. “That’s why we’re putting in a huge investment to fix our public transport system, backed by even greater ambition, so that we can build something that truly works for all of us across South Yorkshire; a real People’s Network.”
In the coming months, people will begin to see the new brand across bus stops, shelters and interchanges, on frontline tram staff uniforms and on a new South Yorkshire People’s Network website, replacing Travel South Yorkshire by the end of the year. From next year, the brand will appear on the buses that come under South Yorkshire Mayoral Combined Authority (SYMCA) control, on bus driver uniforms, across the tram network, the Mayor’s South Yorkshirewide E-bike subscription programme, and Sheffield City Council’s E-bike hire scheme. Delivering the full Transport Vision for South Yorkshire will take time and longterm investment.
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