The Luxury Network KSA Magazine Issue 26

sanlorenzoyachts.co.uk/charter

Experience the extraordinary with a Sanlorenzo yacht charter

Stepping aboard a Sanlorenzo luxury yacht charter is an invitation to experience life on the water in its most exquisite form. It is the moment your everyday reality softens, replaced by shimmering horizons, secluded anchorages, and the unhurried joy of spending time with those who matter most.

A sanctuary designed for escape

A Sanlorenzo charter opens the door to a world of possibility - one where you set the course and the ocean becomes your playground.

Whether your ideal escape involves swimming alongside dolphins, diving into crystal-clear waters, or witnessing the sun slipping below the horizon as you dine alfresco, chartering a Sanlorenzo yacht offers front-row seats to some of the planet’s most breathtaking scenery.

These are the moments that linger long after the journey ends - sun-drenched days, starlit evenings, and a renewed sense of connection to the world around you.

Across the globe, an extensive selection of Sanlorenzo luxury yachts and superyachts are available for charter - each an individual expression of the yard’s design philosophy. Renowned for Italian artistry, meticulous craftsmanship, and an unwavering commitment to innovation, Sanlorenzo creates yachts that are as serene as they are sophisticated. Spacious decks become private sanctuaries for unwinding, while beautifully curated interiors envelop you in quiet luxury.

Life onboard is designed to transport you away from the ordinary. For some, that means switching off completely, finding stillness as the yacht glides quietly from one anchorage to the next. For others, it is the thrill of adrenaline fuelled watersports, beach explorations, or tasting the chef’s latest culinary creation. However you choose to rejuvenate, a Sanlorenzo charter allows you to do so entirely on your own terms.

To see a Sanlorenzo is to believe in its beauty. To experience one is to truly understand its magic.

The journey begins before you step onboard

The first step in curating your Sanlorenzo yacht charter is choosing your dream destination. Across its sun-soaked islands, iconic harbours, and hidden bays, the Mediterranean stands unmatched as one of the world’s most desirable cruising regions. Our expert charter team will guide you through the options, matching destinations to your personal preferences - whether that’s vibrant nightlife, culinary adventures, cultural exploration, or complete seclusion.

Once your destination is in focus, the next stage is selecting your perfect yacht.

Each Sanlorenzo is unique, ensuring there is a yacht to suit every style of traveller. Our team considers all the elements that elevate a charter experience - from the yacht’s size and cruising capabilities to onboard amenities, tenders and toys, and of course the expertise of the crew. This meticulous approach ensures your chosen yacht aligns seamlessly with your expectations and the needs of your guests.

Made to measure luxury

A Sanlorenzo yacht charter is a carefully curated experience. Just as each yacht is crafted as a oneoff creation, your itinerary is designed entirely around you. Once your yacht and travel dates are confirmed, a dedicated specialist guides you through the booking process and begins helping you shape a personalised journey. Every detail is thoughtfully considered. Perhaps you wish to anchor in a quiet bay for sunrise yoga, explore hidden coves accessible only by tender, enjoy a beach picnic meticulously prepared by your onboard chef, or experience a mix of glamorous evenings in harbour and tranquil nights beneath the stars. Your preferences - culinary, cultural, and recreationalbecome the bespoke blueprint for your voyage. Your captain and crew are fully briefed on your wishes before you arrive, ensuring your time onboard feels effortlessly intuitive. They anticipate needs before they arise, offering discreet, attentive service while maintaining the relaxed ambience that makes a Sanlorenzo charter so special.

Where every moment belongs to you

Once underway, the experience becomes entirely your own. Drift between sun loungers and sealevel terraces, take a refreshing dip in the ocean, or explore charming coastal villages at your own pace. Dine on gourmet cuisine crafted by your private chef, enjoy the thrill of watersports with state-of-the-art equipment, or simply sit back and soak in the silence of the sea.

A Sanlorenzo charter is more than a holiday - it is a celebration of time, space, and freedom. It is the rare opportunity to reconnect with nature, with loved ones, and with yourself.

This is the extraordinary, experienced your way. This is the art of escape, perfected by Sanlorenzo.

highlights

ISSUE 26 | Mar - Apr 2026

The 2026 Joy Awards, Chopard partners with Saudi Arabia’s Joy Awards as trophy Artisan

Leading a New Era of Modern Luxury: Efe Kirali at the Helm of The Jeddah EDITION

Kimpton KAFD Riyadh Introduces Botanica: A Fresh New Addition to Its Culinary Line-Up

Exceptional Stays in 2026, SLS The Red Sea

Zuma Welcomes Ramadan with Two Refined Iftar Experiences

Saudi brand Bateel Celebrates Ramadan with Thoughtfully Crafted Gifting and Dining Experiences

Best New Hotel Openings, The Oberoi Wadi Safar

“Nova” Launches the First Phase of Planting 200,000 Trees in Support of the “Saudi Green” Initiative

THE 2026 JOY AWARDS CHOPARD PARTNERS WITH SAUDI ARABIA’S JOY AWARDS AS TROPHY ARTISAN

Chopard is honoured to partner with the Joy Awards, a prestigious celebration of excellence in entertainment and sports across the Arab world. Recognising outstanding achievements in cinema, music, television, digital content, and athletics, the Joy Awards bring together leading talents for an evening dedicated to creativity and cultural impact.

As part of this partnership, Chopard is honoured to craft all the official Joy Awards trophies, devised in close collaboration with the Joy Awards Organisation. Inspired by the falcon – a powerful emblem of Saudi Arabia – the design captures majesty and dynamism while reflecting the Maison’s commitment to artistry, heritage, and innovation.

Caroline Scheufele, Co President and Artistic Director of Chopard, explains: “For me personally as a designer, and for Chopard, it is a great honour to contribute to the creation of the Joy Awards trophy. We were inspired by some of our previous creations, and we made sure to stay within the codes of the Joy Awards. The trophy itself is a falcon, a very majestic, regal animal –therefore it was very important that it be designed to convey strength, power and movement.”

The Joy Awards and Chopard share a natural affinity: both celebrate joie de vivre and creativity. Entertainment exists to spread joy, and Chopard’s dedication to meticulous craftsmanship, responsible sourcing, and innovative design mirrors the Awards’ commitment to

honouring outstanding talent across the region. This partnership embodies cultural heritage and artistic mastery – values at the heart of Chopard’s ethos. Each trophy requires approximately 70 hours of artisanal work at Chopard’s Haute Joaillerie atelier in Geneva, including modelling, 3D prototyping, lapidary work, gemsetting, polishing, and finishing.

They are crafted in brass plated with 18-carat ethical gold, while the falcon is rendered in 18-carat ethical gold-plated silver. The eyes, fashioned from onyx and inlaid with spessartite garnets using a special technique, adding a vivid detail that brings the falcon to life.

The trophies are presented annually, during the Joy Awards ceremony taking place on 17 January 2026 at ANB Arena in Riyadh as part of Riyadh Season. This event celebrates leading contributors in cinema, drama, music, sports, and digital content across the Arab world, with winners chosen through public voting via the dedicated app.

RADO OPENS ITS FIRST CORPORATE BOUTIQUE IN JEDDAH MATERIAL MASTERY MEETS UNIQUE DESIGN AT THE RED SEA MALL

Rado, the Swiss watch brand whose international reputation for unique design is matched only by its mastery of groundbreaking materials, opened its third corporate boutique in Saudia Arabia, and the very first in Jeddah, on the 11th of December, at the Red Sea Mall.

The brand will be celebrating the official opening of the store on January 28th, with a “Heritage in Motion” event, which will showcase Rado’s renowned legacy of craftsmanship and innovation, which perfectly complement contemporary Saudi luxury. Every detail, from the décor to the hospitality, will reflect the brand’s identity and create an elegant, immersive experience and

bring the world of Rado to life for new generations of Jeddah-based watch enthusiasts.

Like every Rado boutique, the Red Sea Mall location offers a warm welcome to each visitor. The 116 m2 retail space features an elegant, minimalist style designed to make every visitor feel at home. The qualified staff, passionate about Rado’s timepieces, offer a bespoke shopping adventure for everyone who walks through their doors. Rado always invites potential customers to “immerse themselves in the brand’s atmosphere” and at the Red Sea Mall boutique, they will have a chance to do exactly that. Each guest will – literally – feel the Rado difference.

It’s no surprise that the Rado watches are the undisputed stars of the show and at the heart of the boutique in the Red Sea Mall is an appealing selection of timepieces carefully curated from Rado’s most popular collections. At a specially designed table, guests have the chance to learn about each stage of the production of a fine Rado watch. It also introduces the fascinating technology behind the high-tech ceramic that has made the brand so popular among serious watch enthusiasts. It’s a perfect way to explore the incredible scratch resistance and the lightness of the material, which contribute to the durability of each timepiece.

The Customer Care Centre inside the boutique ensures excellent after-sales service along with the technical expertise long-time Rado fans have come to expect from the brand.

Rado is excited to be expanding its presence in Saudi Arabia and the newly opened boutique at

the Red Sea Mall is the next step in the brand’s ongoing commitment to the region. Enthusiastic staff members are looking forward to giving every visitor the opportunity to discover – or rediscover – Rado’s pioneering spirit. Each corner of the new boutique reflects Rado’s DNA and each watch on display underscores the brand’s enduring motto: “If we can imagine it, we can make it. And if we can make it, we will!”

Rado x Saudi Arabia

Rado has a long, proud history in Saudi Arabia. The brand’s enduring pioneering spirit, which defines its timepieces, has always led it to seek out new markets and forge new contracts around the world. It was these personal contacts that made Rado aficionados out of watch enthusiasts and retailers everywhere the brand was introduced. In turn, strong relationships and reliable partnerships were formed, notably in countries like Saudi Arabia.

Brilliant Bijoux

Rado first entered the Saudi market at the end of the 1950s, with businesses in the cities of Mecca and Jeddah. As the country experienced dynamic economic development from the 1970s, Rado’s own growth accelerated, and it had already become the top Rado market in 1976. And for more than fifty years, Saudi Arabia has remained among the brand’s top ten.

Rado started to initiate further key strategies and partnerships in the late 1980s and as the Saudi economy experienced unprecedented expansion, the Swiss watch brand’s presence in the Kingdom remained a vital part of its profile, a status the country maintains to this very day.

This on-going success is a result of one of the brand’s guiding principles: its watches are continuously adapted to consumer tastes, and Rado’s decades-old presence in Saudi Arabia has meant that it has been able to build on its already-strong affinity with its customers in the

region. The new boutique in Jeddah’s Red Sea Mall underscores this enduring connection to Saudi Arabia and its people.

“As Rado CEO Adrian Bosshard says, the opening of the boutique in Red Sea Mall reflects his brand’s commitment to the region. “With our Red Sea Mall boutique, we are giving our watch lovers in Jeddah the Rado sales experience they deserve. We can’t wait to see as many of our friends at the boutique and we’re excited about introducing them to our full range of great watches in an environment that really is the ‘house of Rado’”.

MASTER

OF MATERIALS

LEADING A NEW ERA OF MODERN LUXURY: EFE KIRALI AT THE HELM OF THE JEDDAH EDITION

Congratulations on your appointment as General Manager of The Jeddah EDITION. What does this role represent for you, both professionally and personally?

This role represents a defining milestone in my career. Professionally, it is the culmination of over 15 years of dedication to luxury hospitality, spanning commercial strategy, operations, and leadership across multiple international markets. Personally, it is deeply meaningful because I have been part of this project since its pre-opening phase. Watching The Jeddah EDITION evolve from a concept into one of the Kingdom’s most distinctive lifestyle & luxury destinations has been incredibly rewarding.

With over 15 years of global luxury hospitality experience, how have your roles across the United States, Germany, and Turkey shaped your leadership style today?

Working across diverse international markets has shaped me into a balanced and highly adaptive leader. In the United States, I built a strong foundation in management training with a particular focus on operational excellence and structured leadership development. Germany further strengthened my precision, discipline, and systematic approach to

performance and quality standards. In Turkey, I developed a strong commercial mindset while deepening my understanding of emotional intelligence, warmth, and highly personalized service. Together, these experiences have allowed me to combine operational rigor, commercial acumen, and genuine hospitality, a blend that defines my leadership style today. Luxury hospitality is not only about numbers, it is about people, culture, and creating lasting memories. I believe in leading from the front, setting clear expectations, and building strong, empowered teams.

EDITION hotels are known for redefining modern luxury. How does The Jeddah EDITION interpret the EDITION philosophy within the context of Saudi Arabia?

The Jeddah EDITION interprets the EDITION philosophy through the lens of Saudi culture and contemporary lifestyle. EDITION globally stands for understated elegance, sophisticated design, and curated experiences. In Jeddah, we blend that DNA with the richness of Saudi hospitality, generosity, authenticity, and warmth. We are not just a hotel, we are a social and cultural platform. Our design, culinary concepts, and programming are aligned with the evolving lifestyle scene of the Kingdom while respecting its traditions.

Having been closely involved since the pre-opening phase, what were some of the key challenges and opportunities in launching The Jeddah EDITION?

Launching a lifestyle luxury brand in a transforming market is both complex and exciting. One of the key challenges was introducing a relatively new brand concept to the market while ensuring clear positioning.

However, the opportunity was far greater. Saudi Arabia is experiencing unprecedented growth under Vision 2030. We had the chance to shape perception, build strong local partnerships, and establish The Jeddah EDITION as a benchmark for modern luxury in the city from day one.

You led the hotel’s commercial strategy prior to opening. What vision guided you in positioning The Jeddah EDITION within Jeddah’s competitive luxury hospitality landscape?

Our vision was clear: we would not compete purely on rate or room inventory — we would compete on experience, brand identity, and cultural relevance.

“Luxury hospitality is not defined by numbers, rankings, or financial performance alone. It is defined by people — by the cultures we honor, the teams we empower, and the guests whose stories become intertwined with ours. True luxury lies in the emotions we evoke, the authenticity we deliver, and the lasting memories we create long after the stay has ended. That is the standard we strive for every single day.

We positioned the hotel as the meeting point of global sophistication and local energy as a TEAM. From strategic segmentation to targeted partnerships, we focused on attracting high-value corporate, government, and lifestyle-driven clientele who resonate with the EDITION ethos.

Consistency in storytelling and disciplined revenue strategy were fundamental pillars of our approach.

Under your leadership, the hotel achieved strong performance rankings globally within the Marriott/ EDITION portfolio. What key strategies contributed to this success?

Performance excellence is never accidental. It is the result of clarity, discipline, and alignment.

We focused on three key drivers:

1.Commercial precision and proactive market engagement

2.Operational consistency and guest satisfaction

3.Strong team culture and accountability

When your team understands the vision and feels ownership, results follow naturally.

The Kingdom of Saudi Arabia is undergoing a remarkable transformation under Vision 2030. How do you see luxury hospitality evolving in this dynamic environment?

Saudi Vision 2030 is reshaping the hospitality landscape dramatically. Luxury hospitality in the Kingdom is becoming more experiential, design-focused, and lifestyle-oriented. Guests today expect authenticity, cultural immersion, and innovation. The future of luxury in Saudi Arabia will be defined by creativity, sustainability, and the ability to anticipate the needs of a younger, globally connected generation.

How does The Jeddah EDITION cater to the growing expectations of both local Saudi guests and international luxury travelers?

Understanding our audience is key. Local Saudi guests seek privacy, exclusivity, and culturally aligned service. International travelers look for authenticity and a sense of place. We balance both by offering refined yet relaxed luxury, highly personalized service, and curated social experiences. Our culinary offerings, design, and ambiance create a space where both audiences feel understood and inspired.

In your view, what defines true luxury hospitality in 2026, and how has guest perception of luxury changed over the past decade?

True luxury in 2026 is defined by personalization, emotional connection, and seamless execution.

A decade ago, luxury was often about visible opulence. Today, it is about discretion,

authenticity, and time, giving guests the feeling that every detail has been thoughtfully crafted for them. Luxury is no longer loud; it is intelligent and intuitive.

EDITION hotels are celebrated for their design and cultural relevance. How do you ensure the hotel remains a vibrant social hub within Jeddah?

Relevance requires constant evolution. We actively collaborate with local creatives, chefs, and brands. We curate experiences that reflect the pulse of Jeddah’s dynamic scene. By remaining connected to the community and staying ahead of lifestyle trends, we ensure the hotel remains not only a place to stay, but a place to gather.

Talent development is crucial in hospitality. How do you nurture and inspire your team to deliver consistent excellence?

I strongly believe that culture drives performance.

We invest in training, mentorship, and clear performance expectations. I encourage open communication and accountability. When team members feel empowered and valued, they naturally deliver excellence.

Developing Saudi talent is particularly important to me. Supporting the next generation of leaders aligns with the broader transformation of the Kingdom.

“Disruption is the only way the luxury industry can evolve.”

- Sascha Lilic

The Luxury Network Academy is an educational initiative to individuals who are interested in joining the growing community of the luxury industry. In times of downsizing, global unemployment, and never-ending quality pressures, the need for protecting high standards in marketing sectors is being compromised.

TLN.ACADEMY

The Red Sea, A New Frontier for Travel

An emerging destination where islands, desert, and sea converge through world-class experiences

As global travel shifts away from predictability, The Red Sea is emerging as one of the world’s most distinctive destinations for travelers seeking something new and exciting. Stretching along Saudi Arabia’s western coast, the destination unfolds across an archipelago of more than 90 pristine islands, alongside vast desert landscapes, volcanic mountains, and coral-rich waters, offering a rare sense of scale and discovery in an increasingly crowded travel landscape. As one of the world’s newest destinations to welcome international travelers, it presents a moment few places can offer; the chance to explore a region while it is still being revealed.

Across islands and inland terrain, exploration is shaped by contrast and depth. On the water, Shebara’s mirrored overwater and beach villas open directly onto sailing, e-surfing, and reef ecology experiences, while the Ummahat Islands, home to The St. Regis Red Sea Resort and Nujuma,

Love in the Alps: Romantic Winter Escapes in Graubunden

Switzerland Tourism © Collin Frei

Where winter light, alpine silence, and discreet luxury create unforgettable Valentine’s moments.

In Graubunden, romance reveals itself gently in the glow of frozen lakes, the calm of snow-covered forests, and the warmth of world class wellness. This Valentine’s Day, Switzerland’s largest canton invites couples to slow down, reconnect, and discover a new definition of alpine elegance.

Alpine Romance and Scenic Winter Moments

© St. Moritz Tourismus AG

From the shimmering winter light of St. Moritz to the cosy charm of Celerina, the tranquil landscapes of Arosa, and the expansive mountain scenery of Davos Klosters, Graubunden offers winter settings made for two. Stroll hand in hand along frozen Lake St. Moritz or share quiet moments wrapped in alpine stillness. Romance here feels effortless and timeless.

Escape Diaries

Iconic Experiences for Two Bernina Express beim Lago Bianco

Enjoy unique, bucket-list experiences with your significant other, including:

-Bernina Express, one of the world’s most beautiful winter rail journeys

-Frozen Lake St. Moritz, perfect for dreamlike photographs and gentle winter walks

-Samnaun, combining exceptional skiing with Switzerland’s only duty-free mountain shopping village

Skiing and Alpine Adventures

Skiing @Holiday Region Lenzerheide

For couples who love to share winter thrills, Graubunden offers some of Switzerland’s most celebrated ski destinations.

-St. Moritz, legendary slopes and long, sun filled ski days

-Davos Klosters, wide and varied terrain ideal for skiing together

-Arosa Lenzerheide, scenic runs and peaceful mountain panoramas

-Laax, modern, stylish, and vibrant

-Samnaun, outstanding skiing with a unique cross border experience

Luxury Wellness and Thermal Indulgence

Tamina Therme @ © Grand Resort Bad Ragaz AG

Graubunden is home to some of the world’s most renowned wellness facilities.

-Tamina Therme Bad Ragaz, soothing thermal waters and refined tranquillity

-7132 Therme Vals, an architectural masterpiece and intimate sanctuary

-Bogn Engiadina Scuol, authentic Engadin wellness with mineral rich pools and panoramic relaxation

Curated Romantic Retreats

Grace La Margna St. Moirtz © Brechenmacher Baumann

Discover a selection of Graubunden’s most elegant and intimate hotels.

-Kulm Hotel St. Moritz, timeless luxury with breathtaking views

-Grace La Margna St. Moritz, modern alpine sophistication

-Tschuggen Grand Hotel Arosa, award winning spa and ultimate privacy

-Chasa Montana Samnaun, alpine elegance with ski in access and duty-free shopping

-Chesa Rosatsch Celerina, cosy Engadin charm paired with a romantic winter package

Romantic Days at the Inn

A two-night Engadin escape including spa access, afternoon treats, and a refined dinner.

Escape. Slow Down. Fall in Love Again. Experience romance shaped by snow, silence, and pure alpine beauty, only in Graubunden.

For more info, please visit www.visitgraubunden.com

The first Sofitel in the capital of the Kingdom of Saudi Arabia introduces

French Zest to Riyadh’s evolving hospitality landscape

Sofitel, the French luxury hospitality brand from Accor, proudly announces the opening of Sofitel Riyadh Hotel and Convention Centre, marking the brand’s debut in the Kingdom of Saudi Arabia’s capital. Strategically located in the prestigious Ar Rahmaniyyah neighbourhood, the hotel reflects the ambitions of Saudi Vision 2030, contributing to the Kingdom’s transformation through world-class hospitality, international connectivity and the development of large-scale business and cultural events. The property features the largest luxury hotel convention centre in Riyadh, offering nearly 8,500 square metres of flexible event space, alongside 388 sophisticated rooms and suites.

The opening represents a significant milestone for Sofitel as it brings its signature blend of French elegance and local cultural inspiration to one of the Middle East’s most dynamic destinations. Only 35 minutes from King Khalid International Airport, with private transfers available, the property is also near iconic landmarks, including Kingdom Centre Tower, Kingdom Centre Mall, and the UNESCO World Heritage site of Diriyah.

Where French Zest meets the spirit of a destination

Designed as a destination in its own right, Sofitel Riyadh offers an immersive luxury experience where French zest meets the heritage, creativity, and forward-looking spirit of Saudi Arabia. The launch comes at a time when Riyadh continues to expand its global presence, welcoming business leaders, international travellers, and cultural explorers alike.

The building’s architecture draws inspiration from the desert dunes and from the first Arabic letter of King Abdullah’s name, symbolizing continuity with the Kingdom’s heritage. With 388 sophisticated rooms and suites, the 5-star hotel provides the perfect combination of luxury and convenience.

Where ritual meets grandeur

Adding to the hotel’s sense of ritual and refinement is the Sofitel Candle Ritual, an evocative brand tradition inspired by the Parisian streets once illuminated daily by candlelight in the era of Louis XIV. Together with considered design details, the hotel creates a dialogue between cultures in which French elegance enhances, rather than overshadows, the local narrative.

In addition to establishing itself as a leading hub for business and events, Sofitel Riyadh is home to the largest luxury hotel Convention Centre in the city - the Princess Nouf International Convention Centre - offering nearly 8,500 square metres of flexible event space. With a grand ballroom, multiple breakout rooms, and state-of-the-art technology, the venue can welcome up to 4,000 guests, making it ideal for largescale conferences, exhibitions, and prestigious social occasions.

Moving through the hotel, a hallmark of the Sofitel experience is its gastronomical artistry, and Sofitel Riyadh showcases a collection of distinct culinary venues that blend craftsmanship with cultural expression.

Thu-rya, the signature restaurant, presents a contemporary interpretation of Lebanese cuisine.

Zeline, the all-day dining venue, offers an elegant selection of international dishes.

La Matinée provides a refined tea lounge atmosphere with fine teas and delicate pastries.

Monsieur Boisé will soon open as a refined cigar lounge, offering an elevated experience with premium cigars expertly paired with curated beverages.

Toi et Moi is a French Mediterranean brasserie that celebrates the art of convivial dining, where the elegance of French culinary heritage meets the vibrant flavors of the Mediterranean

Not to be missed is La Haute Croissanterie, Sofitel’s globally recognised signature experience, delighting guests with freshly baked artisanal pastries and iconic French viennoiseries, a luxurious start to the day or indulgence at any hour.

For wellness seekers, Sofitel Spa, in partnership with Clarins, will soon offer a serene sanctuary of calm.

Designed with dedicated facilities for both men and women, the spa features two indoor pools, two vitality pools, a modern Hammam, thermal facilities, and 12 treatment rooms, creating a holistic wellness journey.

Proudly standing as the first Clarins Spa in Riyadh, Spa and Wellness Director Mohamed Mahdawi has curated an expert-led treatment menu, including a collection of Signature and Luxury Spa experiences. These encompass Face and Body treatments using the spa’s primary product partner Clarins, alongside Hammam and Body rituals featuring Charme d’Orient, introducing the renowned French skincare brand’s holistic and hedonistic approach to wellbeing to the destination.

A new chapter in Sofitel’s global growth story

The opening of Sofitel Riyadh comes at a time of strong global momentum for the brand. Sofitel is

currently undergoing a significant rejuvenation, with 33% of its global portfolio having been renovated and close to 40 new hotels planned to open in the coming years, reinforcing its position as a modern, culturally attuned luxury brand. This dynamic expansion reflects Sofitel’s commitment to evolving luxury hospitality while staying true to its French DNA.

Fadeel G. Wehbe, Managing Director of Sofitel Riyadh Hotel and Convention Centre, commented: “We are thrilled to welcome guests to our hotel . Riyadh is a vibrant metropolis at the forefront of cultural and economic transformation, and the hotel offers a front-row seat to this remarkable evolution. Combining Sofitel’s hallmark French zest with Riyadh’s rich traditions, we aim to provide guests with a space that is both inspiring and luxurious.”

Maud Bailly, CEO of Sofitel, MGallery & Emblems, added: “The Middle

East is a strategic region for Sofitel, with Saudi Arabia at the heart of our development momentum. Sofitel Riyadh Convention Centre stands as a bold expression of our brand’s renewal and global vision, and as our first address in the capital, it perfectly embodies a culturally rooted, emotionally engaging luxury where French art de vivre meets the vibrant spirit of Riyadh. Today, Sofitel operates three hotels in the Kingdom – in Madinah, Al Khobar and Riyadh – with two additional properties in the pipeline, including Sofitel Jabal Omar Makkah, set to become the largest Sofitel in the world. This growing footprint reflects our long-term confidence in Saudi Arabia and its role as a destination where culture, luxury, and international mobility converge.”

Aligned with the launch, Sofitel continues to strengthen its social and cultural engagement through the King Abdullah Humanitarian

Foundation, supporting education, empowerment, and cultural initiatives in line with the brand’s philosophy of luxury with positive impact.

With its prime location, exceptional connectivity, and seamless blend of business, leisure, and culture, Sofitel Riyadh Hotel and Convention Centre sets a new benchmark for luxury hospitality in Saudi Arabia, welcoming travellers from around the world to experience Riyadh through a refined French lens.

For more information, please visit sofitel.accor.com

Seasons of Intention at Nujuma, a Ritz-Carlton Reserve

At the edge of the Red Sea, Nujuma, a Ritz-Carlton Reserve, offers a pair of thoughtfully curated experiences to mark the spiritual reflection of Ramadan and the joyful gatherings of Eid Al-Fitr. Located on a secluded island in the Red Sea, Nujuma invites guests to slow down and reconnect with themselves, their loved ones, and the natural world. Whether seeking a quiet personal retreat or a meaningful celebration with family, each offering has been designed with intention, privacy, and beauty in mind.

A Different Kind of Ramadan

Designed for those seeking a more personal, meaningful way to experience the season, each detail has been considered to bring comfort, beauty, and a sense of calm to every moment.

Private Villas & Personal Hosts

Guests are welcomed into expansive beachside or overwater villas that prioritize privacy, comfort, and space to unwind. Each stay includes the care of a Personal Host, available to coordinate every element of the experience with quiet attention and ease.

Curated Iftar with a Sense of Place

Iftar is served as a set menu, carefully crafted with seasonal ingredients and local influence. Dining takes place in intimate, relaxed settings across the island, each one chosen to highlight the natural beauty of the surroundings while offering guests a sense of stillness and space.

Suhoor, Delivered in Silence

Suhoor is delivered quietly to your villa, allowing you to stay present and undisturbed in your own space.

Evening Prayers at the Conservation House

A peaceful, dedicated space on the island welcomes guests for evening prayers. The Conservation House offers a calm and respectful atmosphere, encouraging quiet reflection and spiritual connection in a setting that feels grounded and serene.

Arabian Nights: Cultural Gatherings Under the Stars

Each evening, guests are invited to a traditional gathering featuring Arabic coffee, fresh dates, music, and storytelling. Designed to feel welcoming and unforced, these

moments bring a shared sense of culture and community to the island experience.

Eid on the Island Celebrate Eid at Nujuma, where families and loved ones reconnect in a serene island sanctuary.

Thoughtful programming, family-friendly moments, and the tranquil beauty of the Red Sea create an ideal setting to mark the occasion. Each stay includes a complimentary villa upgrade, subject to availability, offering added space and comfort during this meaningful retreat.

• Daily Breakfast in a Tranquil Setting

Each morning begins with a relaxed breakfast served in a peaceful island setting. Guests are invited to slow down and enjoy seasonal selections that reflect the region’s flavors and the calm rhythm of island life.

• BBQ Night at SITA

On Friday, March 20, the team at SITA presents a special BBQ evening. Set against the backdrop of the Red Sea, this shared dining experience brings together local ingredients, open-fire cooking, and a warm, welcoming atmosphere.

• Eid Al-Fitr Brunch at Tabrah

On Saturday, March 21, the celebration continues with a traditional Eid brunch at Tabrah. With elevated dishes, regional favorites, and a lively ambiance, the brunch is designed

to mark the occasion with joy, flavor, and togetherness.

• Outdoor Family Movie Nights

Evenings come alive with open-air movie screenings under the stars. Set in comfortable outdoor spaces, these movie nights offer families the chance to unwind together in a relaxed, natural setting.

• Art Classes and Children’s Activities

Creative art sessions and thoughtful children’s programs provide engaging experiences for younger guests, making Nujuma’s Eid celebration ideal for families traveling together.

• Arabian Nights Gatherings

Each evening, guests are invited to join a traditional gathering with Arabic coffee, fresh dates, music, and storytelling. These cultural moments bring a sense of connection and shared tradition to the island experience.

Offer Details and Terms

Ramadan Stay

Valid for stays from February 17 to March 18, 2026

Promotional Code: D60

Eid Stay

Valid for stays from March 19 to March 22, 2026

Promotional Code: ZEV

For more information, please call +966 1 450 44444

AlUla Arts Festival 2026 continues following a landmark opening celebration of contemporary creativity, heritage and exchange

- From the desert canyons to the oasis and the vibrant AlJadidah Arts District, a monthlong programme of exhibitions, performances and design innovation animates one of the world’s most extraordinary cultural landscapes

- Highlights include the return of Desert X AlUla and the festival’s most extensive design showcase to date

- Immersive experiences, live music, workshops and film screenings connect audiences with AlUla’s vibrant arts scene and living traditions

- Visitors can still expect the opening of “Arduna” on 1st February, the groundbreaking exhibition developed by the upcoming contemporary art museum in AlUla, in collaboration with Centre Pompidou.

The fifth edition of AlUla Arts launched over the weekend in the oasis of AlUla, welcoming visitors from around the globe. The valleys, palm groves and AlJadidah Arts District are transformed into a vibrant celebration of art, creativity and human connection.

Running from 16 January to 14 February 2026, the festival invites audiences to experience a diverse programme of contemporary art, design, music, performance and cultural exchange set against the unique landscapes and heritage of northwest Saudi Arabia.

This year’s edition of the AlUla Arts Festival showcases the biggest programme yet. Programmes include the highly anticipated return of Desert X AlUla for its fourth iteration, and the festival’s most extensive design programme to date at Design Space AlUla, and dance, photography, music and film at AlJadidah Arts District and Villa Hegra.

Additionally, visitors can still expect the opening of “Arduna” on 1st February, the groundbreaking exhibition developed by the upcoming contemporary art museum in AlUla, in collaboration with Centre Pompidou.

As part of the opening weekend, visitors enjoyed tours of the site-responsive earthworks, sculptures, and installations at Desert X AlUla 2026, including spectacular artist performances by Hector Zamora, Maria Magdelena Campos Pons and Kamaal Malak, setting the scene for an unforgettable festival month. Together, the works demonstrated the power of monumental art situated in the unique cultural and natural landscapes of AlUla.

Guests also flocked to the bustling AlJadidah Arts District to explore Design Space AlUla, Madrasat Addeera, Villa Hegra, ATHR Gallery, and more. The streets were alive with art, culture and conversation, as the festivities revitalised every corner of the arts district.

Visitors enjoyed an immersive introduction to AlUla’s growing role as a hub for creativity and cultural innovation at Design Space AlUla, where the Material Witness: Celebrating Design From Within exhibition presented works produced by the AlUla Artists Residency Programme, AlUla Design Award 2025 and AlUla’s first school for arts and design, Madrasat Addeera.

The festival programme also includes a rich public programme of live music, immersive performances,

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workshops, tours and film screenings that will animate the AlJadidah Arts District, AlUla Oasis and other sites across the festival footprint.

Below is a preview of what to expect at AlUla Arts Festival 2025:

EXHIBITIONS

Desert X AlUla 2026 (16 January to 28 February) Presented in collaboration with Desert X Coachella Valley, Desert X AlUla runs from 16 January to 28 February under the theme Space Without Measure, inspired by Lebanese-American poet Kahlil Gibran. Curated by Wejdan Reda and Zoé Whitley, with Artistic Directors Neville Wakefield and Raneem Farsi, this landmark outdoor exhibition showcases 11 new site-responsive commissions engaging directly with AlUla’s desert canyons, oases and valleys.

The participating artists are: Sara Abdu, Mohammad AlFaraj, Mohammed AlSaleem, Tarek Atoui, Maria Magdalena Campos-Pons, Bahraini-Danish, Agnes Denes, Ibrahim El-Salahi, Basmah Felemban, Vibha Galhotra, and Héctor Zamora.

Their works range from large-scale sculpture to immersive sound and light installations, each using AlUla’s landscapes to explore ideas of place, memory, nature and coexistence.

Artwork by Mohammed Al Saleem displayed at Desert X AlUla 2026 is on loan from the Riyadh Art collection, The Royal Commission for Riyadh City.

Design Space AlUla – Material Witness: Celebrating Design From Within (16 January to 28 February) Running from 16 January to 28 February, the Material Witness: Celebrating Design From Within exhibition

Image: A captivating moment from the Desert X AlUla 2026 opening held on 15th January 2026, showcasing visitors around Hector Zamora’s unique artwork titled ‘Tar HyPar’ which integrates seamlessly with AlUla’s breathtaking natural beauty. Courtesy of Arts AlUla and AlUla Moments.

features prototypes from the AlUla Artist Residency –Design Edition 2025, winning projects from the AlUla Design Award 2025, and selected outcomes from the inaugural AlUla Designathon.

Curated by Dominique Petit-Frère with Assistant Curator Majda Aldulaijan, the showcase highlights innovation, material exploration and craft traditions, with works by Altin Studio, Aseel Alamoudi, Ori Orisun Merhav, Paul Moustapha Ledron, and Studio ThusThat, alongside projects from local and international designers.

Other exhibitions opening during the festival include: Sara Abdu “Intimate Architecture of Belonging” at ATHR Gallery (January to February); Reflections, an exhibition presented by the British Council in KSA (16 January to 14 February) showcasing installations which were awarded grants for cultural initiatives in AlUla.

Ongoing programmes are underway at Madrasat Addeera, where workshops and installations connect audiences with AlUla’s living craft traditions. In parallel, a complementary exhibition art-directed by Curator Raghad Rumaysh is presented in the Madrasat Addeera stores. The exhibition explores traditional arts, design methodologies, and the sources of inspiration behind the collections showcased in the space.

Villa Hegra – Not Deserted: AlUla’s Archives in Movement (16 January to 14 February)

Set within AlUla’s first Saudi–French cultural foundation, Villa Hegra presents Not Deserted: AlUla’s Archives in Movement, a photography exhibition tracing the

evolving narratives of the desert through image and film. Early 20th-century photographs by Tony André are shown in dialogue with cinematic works by Saudi filmmaker and Villa Hegra resident Saad Tahaitah, developed during a dedicated film residency. Together, these works form a living archive that reframes AlUla as a place defined by movement and transformation, where wind and water continually redraw the landscape and re-shape memory. Evoking the desert’s role as both transmitter of knowledge and site of imagination, the exhibition invites reflection on the interplay between history, environment and the cultural identity of AlUla.

Arduna (1 February to 15 April)

Running from 1 February to 15 April 2026, Arduna, meaning ‘Our land’, will present more than 80 artworks from Saudi, MENA and international artists, co-curated by the contemporary art museum in AlUla and Centre Pompidou, with the support of AFALULA. Organised into six thematic chapters, the exhibition will explore humanity’s evolving relationship with nature and land, addressing climate change, displacement and the Anthropocene. Highlights include works by Pablo Picasso, Joan Mitchell, David Hockney, Ibrahim El-Salahi, Manal AlDowayan, Etel Adnan, and Tavares Strachan, alongside new commissions by Saudi and international artists.

PERFORMANCES

Immersive performances punctuate the festival calendar, including:

- Vertigo, a site-specific aerial performance by Villa Hegra. Vertigo was a collaboration between choreographer Rachid Ouramdane, French highliner Nathan

Paulin, and the AlUla community, staged in the desert canyons of AlUla and was a highlight of the opening weekend of AlUla Arts Festival 2026.

-Live music sessions in partnership with AlUla Music Hub, featuring artists such as ABØD and Ibrahim Najada, plus Saturday Jam sessions animated by AlUla Music Hub musicians.

Public art performances, talks and demonstrations by commissioned artists will also be held across festival weekends, offering audiences direct insight into creative processes.

PUBLIC PROGRAMME

A wide-ranging public programme runs throughout the festival:

- Workshops for adults, families and children at Desert X AlUla (including artist-led sessions such as Unthought Making by Bahraini-Danish) and at Madrasat Addeera, covering traditional techniques from stone carving to natural dyeing and palm weaving.

-Cinema AlJadidah: open-air screenings of art-themed documentaries, shorts and feature films curated for the festival.

- Special tours and art hikes led by trained guides, connecting Desert X AlUla with exhibitions in Arduna and AlJadidah Arts District.

- Music nights such as Sharqiyyat Night and Fusion Night: Between Orient and Occident at AlUla Music Hub.

For more information, please visit experiencealula.com

Taste of Sardinia by Cala di Volpe Comes to Doha with an Exclusive Culinary Collaboration at The Ned

The Ned Doha welcomes an extraordinary culinary collaboration with Cala di Volpe, bringing the spirit, heritage and flavors of Sardinia to the heart of Doha for a limited three-day experience, Taste of Sardinia, from 20–22 January 2026.

Designed as an intimate and immersive dining journey, Taste of Sardinia is a private culinary experience inspired by the island’s rich gastronomic traditions, artisanal produce and time-honored techniques. Curated by the chefs of Cala di Volpe, Culinary Director Maurizio Locatelli alongside Executive Chef Michele Bacciu, the experience celebrates Sardinia’s distinctive food culture through a refined, contemporary lens.

Hosted in the refined setting of The Ned Doha’s club, Taste of Sardinia invites guests to enjoy a meticulously curated culinary journey inspired by the heritage and flavors of Sardinia throughout the day and into the evening.

Through the experience, guests will discover a bespoke menu drawing inspiration from Sardinia’s land and sea, celebrating traditional flavors, artisanal craftsmanship and carefully sourced ingredients. Each dish reflects the island’s rich culinary identity, reimagined with modern finesse and delivered with the warmth and authenticity that define Sardinian hospitality.

The collaboration brings together two destinations united by a shared commitment to excellence, heritage and experiential dining. While Hotel Cala di Volpe is celebrated internationally for its deep connection to Sardinian culture and cuisine, The Ned Doha continues to position itself as a refined cultural and culinary hub, offering its members and guests access to distinctive global experiences in an intimate club setting.

With limited capacity, Taste of Sardinia promises to be a standout moment on Doha’s culinary calendar, offering guests a rare opportunity to experience the essence of Sardinia without leaving the city.

KIMPTON KAFD RIYADH INTRODUCES BOTANICA: A FRESH NEW ADDITION

TO ITS CULINARY LINE-UP

Kimpton KAFD Riyadh – the first hotel in KAFD and the first Kimpton in the Middle East, part of IHG Hotels & Resorts – announces the opening of Botanica, a new dining venue offering a relaxed, greenery-led experience in Riyadh’s financial district.

Botanica at Kimpton KAFD Riyadh is a garden grown in the middle of the city, only this one serves mocktails and has a menu worth exploring. Wrapped in lush greenery and kissed by natural light, it celebrates the art of fresh, seasonal dining with a usual Kimpton twist.

The farm-to-table-inspired menu follows a seasonal approach, drawing on locally sourced Saudi ingredients and global influences to create dishes that feel fresh, balanced, and designed for sharing. The menu changes seasonally, depending on what is fresh and available locally. These flavours come to life across the offering, from savoury plates to desserts such as a Saudi-inspired tiramisu infused with Arabic coffee, dates, and saffron.

“In the middle of a fast-paced financial district, we wanted to create something that felt like a pause – calm, green, and a little unexpected,” said Rabih Beaino, General Manager, Kimpton KAFD Riyadh. “That contrast is part of what makes Botanica special – a relaxed, greenery-filled space with a terrace that opens up to the striking KAFD skyline. It’s the best of both worlds: a natural escape set against a backdrop of bold architecture.”

To elevate the atmosphere further, a resident DJ plays daily from sunset onwards, setting a laid-back mood that complements the surroundings and invites guests to unwind into the evening.

As one of four dining venues at Kimpton KAFD Riyadh, the restaurant brings a distinct, nature-driven perspective to the hotel’s culinary offering. With its focus on seasonality, locally sourced ingredients, and a setting shaped by greenery and light, it adds a thoughtful new layer to the capital’s evolving dining scene while offering a calm counterpoint to its high-energy surroundings.

SOFITEL RIYADH UNVEILS ROMANTIC VALENTINE’S DAY EXPERIENCES

This Valentine’s Day, Sofitel Riyadh Hotel & Convention Centre invites couples to celebrate love through thoughtfully curated experiences that blend French art de vivre with timeless romance. Designed to create unforgettable moments, the hotel presents two exclusive Valentine’s offerings: a romantic room escape and an intimate dining experience at Thuraya Restaurant, each crafted with elegance, comfort, and indulgence in mind.

For those seeking a complete romantic getaway, Sofitel Riyadh introduces its Valentine’s Room Offer starting from SAR 1,600. The experience includes a luxury room stay enhanced with a romantic in-room setup, a specially curated set menu for couples, breakfast in bed, late checkout, and complimentary valet parking—offering a private and memorable celebration of love in refined surroundings.

Alternatively, couples can enjoy an enchanting evening at Thuraya Restaurant with a Valentine’s Romantic Dinner priced at SAR 700 per couple. Set within an elegant ambiance, the experience features a special Valentine’s set menu, a romantic table setup, and complimentary valet parking, creating the perfect setting for an intimate night of fine dining and connection.

Whether through a luxurious overnight escape or a romantic dinner for two, Sofitel Riyadh Hotel & Convention Centre offers the ideal destination to celebrate love in style this Valentine’s Day.

EXCEPTIONAL STAYS IN 2026

SLS THE RED SEA

SLS The Red Sea stands out as a destination that bids farewell to the ordinary. A destination designed not just to be discovered, but to be experienced. Set at the heart of Shura Island, SLS The Red Sea is redefining what an exceptional stay looks like where bold design, dining and high-energy social moments unfold against one of the world’s most pristine natural backdrops. At the heart of the resort is the iconic SLS Pool, the social epicentre of Shura Island, where world-class DJs and a see-and-be-seen atmosphere define the experience. Dining takes on a new dimension at SLS, where five standout venues bring a bold mix of flavour, style, and flair to Shura Island. For relaxation, Ciel Spa offers an outdoor hydro pool, water circuit, and bespoke treatments. Designed to spark curiosity as much as comfort, SLS The Red Sea has been crafted with the luxury and excellence of a grand hotel and delivered with a playfulness and extravagance that sets the scene for the extraordinary to unfold.

SLS The Red Sea options:

• Just 20 minutes from Red Sea International Airport by boat or seaplane and 25 minutes by car, SLS The Red Sea places guests at the centre of it all.

• The resort is a five-minute journey from Shura Links, Saudi Arabia’s first island golf course, steps away from Shura Island’s yacht marina and high-end shopping and directly connected to The Red Sea’s coral reefs and marine reserves.

• At the centre of the resort is the legendary SLS pool, the beating pulse of Shura Island, complete with world-class DJs, dazzling lights, and that unmistakable see-and-be-seen atmosphere.

• Destination dining takes centre stage at SLS The Red Sea, where flagship favourites and daring new concepts create a vibrant culinary hub at the heart of the resort. From London’s iconic Seabird and the theatrical new Japanese concept Floating World to the Saudi debut of Fi’lia, plus artisanal treats at Deluxe and golden-hour bites at The Perch, every venue brings its own distinctive flavour and energy.

• Spa lovers can also escape to Ciel Spa, featuring an outdoor hydro pool, water circuit, and six bespoke treatment rooms.

HIGH SOCIETY AT THE LANA UNVEILS AN EXCLUSIVE, LIMITED-TIME POOL EXPERIENCE

The Lana, part of the Dorchester Collection is warmly inviting guests for a limited period to relax and recharge with exclusive access to its iconic rooftop poolside destination, High Society. Guests can lay back and unwind in the elevated surrounding while taking in captivating views of the Dubai skyline.

Available from February 16th until March 15th, 2026, visitors can enjoy daily access to the hotel’s stunning rooftop pool from 10:00 a.m. until 8:00 p.m. Perched on the topmost floor of the hotel, the infinity pool offers a tranquil setting with panoramic views of Downtown Dubai, providing the ultimate backdrop for guests to lounge and catch up with friends and family. Priced at AED 800 per person, the fee is fully redeemable on food and drinks from the High Society menu.

The culinary experts led by Chef Suraj Lal, have curated a delectable menu showcasing bold Asian fusion creations that include an impressive selec tion of vegetarian and non-vegetarian options along with refreshing drinks. Guests can savour highlight dishes such as Katsu Sando; Red Corn Tacos; Atlantic Lobster; Fig & Bresaola Pizza; and premium Sushi, Sashimi and Ni giri platters, amongst other options. Indulge in decadent desserts includ ing Chocolate Chip Cookie Bowl, Tropical Japanese Roll Cake, as well as selection of Mochidoki for a perfect end to the day, all while sipping on hand-crafted beverages.

Furthermore, to ensure a seamless experience, guests are required to book and pay online in advance through Seven Rooms. All they have to do is

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present their booking confirmation upon arrival and enjoy a pool day unlike any other at The Lana, Dorchester Collection.

Details:

What: Day Pool Access at The Lana, Dorchester Collection

When: February 16 – Match 15, 2026

Time: Daily from 10 AM to 8:00 PM, exclusive access with limited availabilities per day.

Price: AED 800 per person, fully redeemable on F&B

For bookings, visit High Society Reservations (sevenrooms.com)*

*Online booking and payment required

For more information, please visit www.dorchestercollection.com

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Al Mirkaz Welcomes Ramadan 2026 With a Refined Hijazi Iftar and Suhoor Journey

Al Mirkaz, Jeddah’s iconic Ramadan tent and one of the Kingdom’s most seasonal destinations, returns for Ramadan 2026, marking its seventh season with a renewed Iftar and Suhoor buffet experience inspired by Hijazi hospitality and the living heritage of Historic Jeddah. Reservations officially open on 10 February 2026.

Over the years, Al Mirkaz has evolved beyond a Ramadan venue to become a cultural and culinary institution. For Ramadan 2026, the experience draws from the warmth of Hijazi homes, translating the rituals of gathering, generosity, and shared dining into an immersive buffet journey for both Iftar and Suhoor, delivered at scale with Leylaty Hospitality Group’s signature refinement and operational excellence.

As one of Leylaty Hospitality Group’s flagship Ramadan offerings, Al Mirkaz continues to set the benchmark for luxury Ramadan experiences in Saudi Arabia. The 2026 edition reflects the Group’s legacy in delivering large-scale, high-quality hospitality experiences across the Kingdom, balancing cultural authenticity with precision, consistency, and elevated guest experience.

“Al Mirkaz represents the soul of Ramadan in Jeddah,” said Hashim Al Attas, CEO of Leylaty Hospitality Group. “It is a reflection of Jeddah’s identity, its generosity, and its deep rooted traditions. With each season, we challenge ourselves to honour that legacy while raising the benchmark for what a large-scale Ramadan experience can be. Ramadan 2026 represents a new chapter, one that celebrates Hijazi, craftsmanship, and hospitality with even greater depth.”

The return of Al Mirkaz comes at a moment when culturally rooted experiential dining is shaping the future of hospitality in Saudi Arabia. Al Mirkaz stands as a reference point for how heritage, scale, and refinement can coexist, reinforcing Jeddah’s identity as a cultural and culinary capital during Ramadan

Date:Reservations open 10 February 2026

Time:Starting at Maghrib prayer

Price: Iftar: SAR 560 per person, Suhoor: SAR 560 per person

Lounge: SAR 295 per person (18+ only)

Menu: Buffet

Reservations Contact: 012 606 6666

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An Old Soul Never Forgets

How to Gather Hearts

Embrace the spirit of the holy month at Bab Samhan, a Luxury Collection Hote, Diriyah

As Ramadan graces the season with its spirit of reflection and togetherness, , a Luxury Collection Hotel, Diriyah, invites guests to celebrate the Holy Month through thoughtfully designed dining experiences and serene moments of hospitality. Rooted in Saudi heritage and elevated by refined luxury, Bab Samhan offers an inviting Ramadan Tent where family, friends, and tradition come together.

Samhan Lounge - Ramadan Sweets

Throughout the Holy Month, Samhan Lounge offers a simple yet indulgent Ramadan menu, featuring a choice of one dessert paired with one beverage, starting at SAR 99 per person. This is perfect for a quiet moment of reflection or a casual evening gathering.

Iftar at Bab Samhan Ramadan Tent

As the sun dips below the horizon, Bab Samhan Ramadan tent with its open-air courtyard and palatial indoor seating welcomes guests for a generous international Iftar buffet, curated to suit a variety of tastes. Live culinary stations bring energy to the experience, featuring freshly prepared Shawarma, grilled specialties, pasta creations, and traditional Saj bread.

The buffet showcases an abundant selection of hot dishes, including aromatic rice preparations, flavorful kebabs, comforting stews, and seafood specialties.

Traditional Ramadan favorites such as Sambousek, Fattoush, and Hummus complete the savory offerings. To conclude the meal, guests can indulge in an array of desserts, including Kunafa, Baklava, Qatayef, and seasonal fresh fruits, accompanied by selected Ramadan beverages.

Prices: SAR 550 per adult | SAR 275 per child (6-12 years) +VAT

Timing: Sunset to 8:00 PM | Daily

Iftar at the Ballroom

For larger celebrations and corporate gatherings, Bab Samhan’s elegant ballroom offers a refined Iftar buffet experience set within an elevated Ramadan-themed ambiance. The space features expansive layouts and large-format screens, providing opportunities for

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corporate branding and customized visual displays. Guests can enjoy a curated international buffet with live stations, traditional Ramadan starters, and a refined dessert selection, complemented by selected Ramadan beverages.

Timing: Sunset to 8:00 PM | Daily

For a more elevated dining experience, Silver Service menu options are also available: Menu I: SAR 750 Menu II: SAR 900

Suhoor at Jareed Samhan

For late-night gatherings, Jareed Samhan presents a Ramadan family-style Suhoor set menu, designed to be shared in a warm and relaxed atmosphere. The menu features comforting flavors perfect for the pre-dawn hours, fostering connection and unhurried conversations.

Prices: SAR 350 per adult | SAR 250 per child (6–12 years) +VAT

Timing: 10:00 PM to 2:00 AM | Daily

Throughout the Holy Month, Taleed by Michael Mina will operate exclusively for private events, welcoming intimate gatherings and curated celebrations in a sophisticated setting defined by exceptional, tailored cuisine and flawless hospitality.

Ramadan Stay Package

Guests are invited to extend their Ramadan experience with a package that blends comfort, culinary discovery, and meaningful moments. Choose a stay with Iftar, including a SAR 350 dining credit, or a stay with Suhoor featuring a SAR 200 dining credit for a peaceful early-morning meal.

Guests who book before 18 February 2026 can enjoy an exclusive 10% Early Bird discount, making it the perfect opportunity to experience Ramadan in the heart of Diriyah.

A Season of Meaningful Moments

From Iftar beneath the evening sky to Suhoor shared in quiet elegance, Bab Samhan captures the essence of Ramadan through authentic hospitality, rich flavors, and timeless surroundings, creating memories that endure beyond the Holy Month.

For more information, please call +966 11 429 0300

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ZUMA WELCOMES RAMADAN WITH TWO REFINED IFTAR EXPERIENCES

This Ramadan, Zuma invites guests to gather at sunset and break their fast with two thoughtfully curated Iftar set menus, designed for sharing and inspired by the restaurant’s signature contemporary Japanese flavours.

Crafted by Zuma’s Head Chef, both menus offer a balanced journey through comforting starters, bold mains and refined desserts. Available throughout Ramadan and served as a set menu for the entire table (minimum of two guests), Zuma’s Iftar experience begins with Eira water, Arabic coffee, and dates.

For those looking to elevate the occasion, the Iftar Tokubetsu Menu offers a premium sharing experience, featuring a selection of Zuma’s most iconic dishes alongside exclusive Ramadan creations. The menu begins with warming miso soup,

followed by a vibrant assortment of starters, from prawn maki and grilled beef skewers to chilli lemon chicken karaage and miso black cod croquettes, balanced with fresh seasonal elements. For the main course, guests choose one dish per person, with standout options such as marinated lamb chops, ribeye steak, miso-marinated black cod, or spicy beef tenderloin, served with comforting sides including Japanese mushroom rice and steamed rice with sesame and seaweed. The experience concludes with an elegant Ramadan dessert platter, created exclusively for the season.

For a lighter option, the Iftar Osusume Menu presents a well-rounded selection of Zuma favourites, ideal for relaxed group dining. Guests begin with miso soup, followed by an array of signature starters including beef gyoza, Zuma

salad, shrimp tempura, spicy chicken maki, and Japanese sweetcorn. Main course choices include salmon teriyaki, yakisoba, roasted baby chicken, or spicy beef tenderloin, served alongside steamed rice as a shared side. Desserts are available for an additional charge, with seasonal highlights including an Iftar dessert platter featuring ajwa dates and miso toffee cake, special chocolate with vanilla bean ice cream, and chawan mushi with coconut custard and egg roll biscuit.

Date: Available throughout Ramadan Time: Starting at Maghrib prayer

Iftar Options:

• Iftar Tokubetsu Menu – SAR 275 per person

• Iftar Osusume Menu – SAR 185 per person

www.zumarestaurant.com

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SAUDI BRAND BATEEL CELEBRATES RAMADAN WITH THOUGHTFULLY CRAFTED GIFTING AND DINING EXPERIENCES

As Ramadan approaches, Bateel invites communities across the Kingdom to embrace the Holy Month through a refined expression of gifting, sharing, and togetherness. Rooted in Saudi heritage and guided by its farm-to-table philosophy, Bateel unveils its 2026 Ramadan Collections for Bateel Boutique alongside curated Iftar offerings at Café Bateel

Bateel Boutique: Six Distinctive Ramadan Collections

To honour the timeless tradition of gifting & sharing, Bateel Boutique introduces six new collections inspired by the spirit of togetherness, cultural heritage, and contemporary craftsmanship.

Each collection can be customised with a wide selection of hand-picked organic dates from Bateel’s own farms in Saudi Arabia, alongside artisanal chocolates, and handmade biscuits. For the first time, Bateel introduces three premium wooden box collections, each hand-painted by skilled artisans: Lucina evoking ocean serenity, Mila showcasing vibrant mirror-finish artistry, and Floryn expressing refined floral elegance. Each collection is available in a range of sizes, offering versatility for every gifting occasion. Complementing these are three additional collections presented in a wide variety of formats: Samaa, an artistic fusion of colours and patterns; Sadaf, a classic white-and-gold gift box; and Hiba, a delicate design with intricate floral motifs. Carefully curated to deliver exceptional quality and taste, the collections are designed for gifting and sharing between family, friends, and loved ones.

Café Bateel: Elevated Iftar Experience

During Ramadan, Café Bateel presents a considered approach to Iftar across the Kingdom, centred on premium ingredients and balanced flavours suited to the rhythm of the Holy Month. Introducing two set menus designed for shared moments, each experience begins with Bateel’s organic Rhutab dates from its Saudi farms and includes a complete dining journey featuring a range of gourmet courses.

The SAR 149 set menu begins with a choice of wholesome soups, featuring a nourishing Lentil Soup or a

seasonal Forest Mushroom Soup. Rooted in Café Bateel’s refined Mediterranean cuisine, the menu continues with a choice of Bateel Greek Salad or Classic Caesar Salad, both fresh and full of flavour. For the main course, guests may select from a range of signature dishes, including handmade pasta selections and burgers crafted from prime wagyu beef.

The SAR 199 Set Menu similarly opens with a choice of soup, offering a seasonal French Asparagus Soup or a nourishing Roasted Pumpkin Soup. Reflecting Café Bateel’s refined Mediterranean culinary identity, guests then choose between refreshing Lentil & Roasted Corn Salad or the bestselling Mediterranean Superfood Salad. The experience culminates in a choice of expertly prepared main courses, including wild Red Snapper, corn-fed Grilled Chicken sourced from France, or tender Braised Lamb from Australia, served with fragrant Rice Pilaf.

Commenting on the season, Nurtac Afridi, CEO of Bateel, said: “With care from our Saudi farms, we are pleased to serve our customers the highest quality organic dates in our boutiques and thoughtfully prepared cuisine with the freshest ingredients throughout Ramadan. May your Ramadan be filled with peace, warmth, and togetherness.”

LEYLATY

HOSPITALITY GROUP

INTRODUCES

AVALA CATERING TO SERVE

RIYADH’S

CORPORATE AND GOVERNMENT SECTORS

Leylaty Hospitality Group, one of Saudi Arabia’s most established homegrown hospitality groups, has announced the introduction of Avala Catering, a new contract-based catering brand designed to serve corporate offices, government entities, and large-scale projects in Riyadh.

With more than 77 years of hospitality expertise, Leylaty Hospitality Group continues to strengthen its portfolio in line with the Kingdom’s rapidly expanding business and institutional landscape.

Avala Catering has been established to meet the growing demand for reliable, high-volume catering solutions that prioritise consistency, hygiene, and operational efficiency.

Avala provides fully managed, contract-led catering services, including long-term corporate and government catering, short-term project and workforce catering, staff and media catering for major events, and boxed and packaged meal solutions. Operating on a structured service model, Avala is designed to deliver predictable, dependable catering for organisations that require scale and reliability.

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““Riyadh’s growth has created an increasing need for catering partners who can operate with discipline, consistency, and confidence,” said Hashim Al-Attas, Chief Executive Officer of Leylaty Hospitality Group. “Avala Catering has been developed to serve this market, backed by Leylaty’s operational expertise, infrastructure, and long-standing reputation.”

The introduction of Avala further strengthens Leylaty Hospitality Group’s clear brand architecture. While Leylaty Events continues to focus on bespoke luxury events and experiential catering, Avala operates as a dedicated B2B and B2G catering brand, designed specifically for institutional and corporate requirements.

Avala Catering is now operational in Riyadh and will work closely with corporate clients, government entities, and event organisers requiring contract-based catering solutions.

AT SUHAIL BY THE ST. REGIS RIYADH CONTINUES ITS RAMADAN TRADITION AT VIA RIYADH

This Ramadan, The St. Regis Riyadh proudly presents At Suhail, its signature Ramadan tent, marking its second year at VIA Riyadh. As the only Ramadan tent in the area, At Suhail offers a distinguished destination to gather, reflect, and celebrate the Holy Month in an atmosphere defined by elegance, culture, and heartfelt Saudi hospitality.

Created as an ode to the refined warmth of a Saudi home, At Suhail is designed with deep cultural significance. Its palette of green and lavender symbolizes the Kingdom’s prosperity, heritage, and strength alongside the warmth and generosity that define Saudi hospitality. The tent’s name draws inspiration from the Suhail star, a celestial guide revered in Arab history, embodying guidance, hope, and togetherness.

In alignment with The St. Regis identity as the House of Astor, At Suhail evokes the elegance of a distinguished Saudi home. Guests are welcomed

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into a space that is intimate yet majestic, where thoughtful design and impeccable service create a sense of belonging and refinement.

This year, At Suhail offers an expansive open buffet celebrating global and regional cuisines, from authentic Saudi and Middle Eastern classics to Asian, Mediterranean, and international dishes. The dining experience unfolds across three rotating menu cycles, A, B, and C, each offering a distinct culinary direction and a fresh perspective throughout the Holy Month. In addition, a thoughtfully curated à la carte menu allows guests to enjoy a more personalized dining experience, showcasing signature creations by the hotel’s master chefs.

As the only Ramadan tent at VIA Riyadh, At Suhail invites guests to be part of a singular Ramadan experience defined by culture, cuisine, and elegance. Guests can enjoy the expansive open buffet or choose from a thoughtfully curated à la carte menu. Reservations are now open throughout the Holy Month.

WHERE LOVE MEETS FLAVOUR: VALENTINE’S DAY AT ROKA RIYADH

This Valentine’s Day, ROKA Riyadh sets the stage for an unforgettable evening with a romantic dining experience, elevated by thoughtful gestures throughout the restaurant.

At the heart of the evening is ROKA’s Valentine’s Tasting Menu, a curated selection of contemporary Japanese dishes showcasing the brand’s signature flavours and refined approach to dining. The experience begins with yellowtail sashimi served with a yuzu-truffle dressing, followed by iceberg lettuce with caramelised onion dressing, followed by ROKA favourites, including dynamite spicy crispy shrimp tempura rolls, shrimp tempura with chilli mayonnaise, and beef, ginger and sesame dumplings. For the main course, the menu features salmon fillet teriyaki finished with sansho salt, tender beef fillet with chilli, ginger and spring onion, and ROKA’s signature “baked” potato served with yuzu cream and chives.

The experience concludes with a ROKA dessert platter, created especially for Valentine’s Day.

Adding a thoughtful romantic touch to the evening, each dessert will be finished with a “Happy Valentine’s Day” cake topper, while Polaroid cameras will be available for couples to capture and take home special moments. Guests will also receive love letters featuring scratch cards and messages of appreciation, and each table will be adorned with a beautifully wrapped natural rose.

www.rokarestaurant.com

Taste Makers

Taste Makers

Legendary House of Bacha Coffee Arrives in Saudi Arabia with a

Grand Flagship at Solitaire Mall Riyadh

Marking its highly anticipated debut in the Kingdom, the storied maison unveils its first Saudi flagship, offering the full Bacha Coffee experience – from elegant all-day dining and artisanal retail to refined takeaway moments.

Bacha Coffee, the legendary Moroccan coffee house founded in 1910 in Marrakech, makes its highly anticipated debut in Saudi Arabia with the opening of its first flagship at Riyadh’s Solitaire Mall, one of the Kingdom’s most sophisticated new destinations. From alfresco terraces to the intimate Bacha Coffee Room, or enjoyed as a refined takeaway, the Maison presents its signature trifecta experience, featuring over 200 meticulously sourced 100% Arabica specialty coffees from 35 of the world’s most reputable coffee-producing countries.

Situated on the ground floor of Riyadh’s prestigious Solitaire Mall, the 250-square-metre flagship seamlessly unites the Bacha Coffee Room, Coffee Boutique and Takeaway concept in a single captivating destination. Within this refined setting, Bacha Coffee brings the savoir-faire of 100% Arabica specialty coffee to life in every cup, whether sipped on-the-go, shared as a gift, or savoured at home.

Seating 50 guests across elegant indoor spaces and outdoor terraces, the Bacha Coffee Room offers an intimate setting to enjoy the Maison’s rarest and most exceptional specialty coffees alongside a thoughtfully curated allday dining menu celebrating the art of coffee gastronomy. Every detail, from chequered marble floors and geometric trellises to warm saffron accents, channels the grandeur of Dar el Bacha, the brand’s historic birthplace in Marrakech, now exquisitely reimagined within the cosmopolitan sophistication of Riyadh.

Discover

the

Full Bacha

Coffee Experience at Solitaire Mall

At Bacha Coffee Solitaire Mall, the art of coffee meets innovative gastronomy through a thoughtfully composed menu designed to elevate every flavour pairing.

Within this sanctuary, guests may explore a curated selection of signature filled croissants — from the Pistachio Croissant to the I Love Paris Croissant and the Red Berry Compote Croissant — each delicately harmonised with Bacha Coffee’s repertoire of over 200 specialty coffees, offering a refined pause for coffee lovers at any hour.

Explore the mesmerising specialty coffee collection in the Bacha Coffee Boutique. From the ever-favoured Bacha Coffee Bag Collection that features delights such as the Tolteca Chocolate Coffee or the single origin Mount Everest Coffee, to the beautiful Signature Nomad Collection’s rare Blue Mountain Wallenford Coffee and Yemen-sourced Grand Moka Matari Coffee, each offering is thoughtfully crafted to showcase the Maison’s expertise and indulge customers in an unparalleled experience beyond the boutique. A suite of coffee accessories such as the Bacha Heritage Collection and the Parisian Press in Gold completes the experience at home, or as part of Bacha’s bespoke gift hamper service for loved ones.

Coffee lovers can indulge in the unique Bacha Coffee Takeaway experience, where the full selection of over 200 specialty coffees, available hot or iced, may be savoured on-the-go at any time of the day. Enjoy each cup of 100% Arabica on a silver-toned tray accompanied with a serving of vanilla bean-flecked Chantilly cream, a raw sugar stick, wooden spoon and a reusable glass straw. A delectable array of signature filled croissants, pastries, ganache and pound cakes complete the Bacha Coffee Takeaway experience.

This opening marks an important milestone in Bacha Coffee’s continued international expansion following its revival in Marrakech. With 42 locations across 16 major

cities worldwide, including Paris, Beijing, Tokyo, Seoul, Dubai, Singapore, Taipei and Hong Kong, the storied Moroccan Maison now begins a new chapter in the Kingdom with its inaugural flagship at Solitaire Mall. More than a destination, Bacha Coffee invites Riyadh’s coffee connoisseurs and tastemakers to gather, savour and celebrate the art of 100% Arabica specialty coffee, honouring time-honoured traditions while embracing Saudi Arabia’s dynamic, modern lifestyle and establishing a lasting presence rooted in heritage, hospitality and contemporary luxury.

The Art of 100% Arabica Specialty Coffee

What is Specialty Coffee?

Specialty coffee is the highest grade of coffee, accessed by qualified graders for specific attributes such as flavour, body, aroma, acidity, and overall quality of the cup, according to strict international standards.

At Bacha Coffee, every bean is 100% Arabica — sourced from 35 renowned coffee-producing countries, including Ethiopia, the birthplace of coffee.

What Makes It Exceptional?

Bacha Coffee is the only coffee roaster dedicated exclusively to 100% Arabica specialty beans sourced from more regions than any other coffee house across the globe. Each coffee is a testament to our perseverance, driven by passion and dedication in striving to offer only the best to our customers.

Bacha Coffee works hand-in-hand with every farm to ensure success across its collection of over 200 specialty-grade coffees, available in Bacha Coffee Rooms and Boutiques around the world. Today, the brand offers the largest collection of specialty coffees globally.

From Dubai to Riyadh: Reform Athletica Opens Soon in the Kingdom

Dubai’s cult-favorite pilates and fitness studio, is officially opening its doors in Riyadh, bringing its elevated wellness experience to the heart of the Diplomatic Quarter.

Known for reshaping the fitness scene in Dubai, Reform Athletica’s third location stays true to the brand’s vision of combining mindful training with art and design. The space was carefully designed with London-based architecture and interior studio TR Studio, creating calm, light-filled interiors with modern equipment and thoughtful details.

The Riyadh studio offers a range of classes including Reform Method, Microform, RA Strength, and Yoga. Facilities include a Megaformer room, a multi-purpose studio, and three private personal training rooms, along with separate male and female changing rooms with showers. Guests can also visit RA Fresh Café, which serves smoothies, coffees, and light bites.

One of the highlights of the space is its curated art collection, gathered over several years. The art

collection is central to Reform Athletica’s brand identity, enhancing the workout experience by uniting movement and creativity. Sustainability is at the heart of Reform Athletica, reflected in the studio’s conscious design choices, long-lasting materials, and commitment to mindful, responsible wellness.

With its launch in Riyadh, Reform Athletica sets a new standard for fitness and wellness in the city, offering an experience that is both visually inspiring as it is physically transformative.

IP IN SAUDI ARABIA

by M ajed G aroub

At the heart of Saudi Arabia’s creative and knowledge-driven economy stands the Saudi Authority for Intellectual Property (SAIP), the guardian of ideas, innovations, and artistic expression. From trademarks and patents to industrial designs, copyrights, cinematic and cultural productions, and even digital content creation, SAIP ensures that creativity is not only celebrated but also protected. Its mission goes beyond legal frameworks, it seeks to cultivate an environment where innovation thrives, closely aligned with the Kingdom’s Ministry of Culture, the Quality-of-Life Program, and Vision 2030, shaping a future where imagination and entrepreneurship flourish hand in hand.

On a sunny morning in one of Riyadh’s markets, you stop at the beverage section and pick up a bottle of Vemto. At first glance, it might seem like an ordinary drink, but behind it lies an entire legal ecosystem. The brand name, its logo, and even its recipe is all protected under intellectual property law, ensuring the company’s uniqueness in the market and shielding it from imitation or unauthorized exploitation.

In recent years, Saudi Arabia has introduced significant updates to its intellectual property laws, particularly concerning trademarks and trade names. The New Trade Names Law, which came into effect in January 2025, requires the mandatory registration of trade names with the Ministry of Commerce and prohibits the use of any name that conflicts with a registered trademark. These changes go beyond administrative procedures they provide real legal protection, ensuring companies can defend their rights against any attempt to exploit their brands.

The reforms extend beyond trade names. Procedures for rejecting trademark applications have been updated, appeals must now be submitted within 60 days, and amendments to a rejected application are no longer allowed. This encourages companies to carefully plan their applications from the outset to ensure acceptance and prevent future disputes. In the field of innovation, protection for industrial designs has been strengthened, with the protection period extended from ten to fifteen years, while international agreements such as the Hague Agreement are recognized, facilitating local and international registration of innovations.

Practical examples highlight the value of these protections. Vemto successfully safeguarded its trademark across Saudi Arabia and the Middle East, maintaining its reputation and consumer loyalty. On the international stage, the case of Adidas vs.

Adidog demonstrates how even minor imitation can have serious legal consequences, as courts ruled that the similar logo could confuse consumers and weaken the value of the original brand a principle that also applies in Saudi Arabia.

The lessons are clear: Intellectual property is not just a registration or legal formality it is a strategic asset for companies. From thorough research before submitting applications, to compliance with legal requirements, staying up-to-date with regulatory changes, and implementing internal protection policies, every step contributes to building a strong and sustainable brand whether it’s a product, digital content, cultural production, or industrial innovation.

In a Kingdom that embraces creativity and supports a knowledge-based economy, safeguarding intellectual property is not merely a legal obligation, it is a way to reward and preserve creativity for future generations, whether in Riyadh or around the world.

When global visibility meets measurable performance in the construction sector

For years, sustainability in construction was framed as a commitment. Today, it is a measurable performance requirement. The global buildings and construction sector accounts for nearly 37% of energy-related carbon emissions and about 34% of global energy demand, placing it at the center of climate action, regulatory reform, and investment scrutiny. As countries prepare for large-scale international events such as World Expos and FIFA World Cups, construction is no longer evaluated solely on delivery timelines and cost efficiency. It is now assessed on carbon intensity, environmental compliance, ESG transparency, and long-term legacy value. Mega-events accelerate this transformation. Host nations typically invest between USD 10 billion and USD 50 billion in stadiums, mobility systems, utilities, and urban districts. These projects are designed to showcase national capability and future readiness while operating under global scrutiny. Investors and regulators increasingly expect infrastructure developed for such events to demonstrate measurable environmental performance aligned with international sustainability standards. The shift is clear: sustainability is moving from ambition to execution across the construction lifecycle.

A Sector Moving from Commitments to Measurable Outcomes

Across global markets, sustainability expectations are now embedded within procurement frameworks and

ADVANCING SUSTAINABLE CONSTRUCTION: DELIVERING ESG-DRIVEN INFRASTRUCTURE FOR MEGA PROJECTS

BY DR. DINA ALNAHDY

financing conditions. Integrating sustainability at the design stage can reduce lifecycle costs by up to 20%, while efficient infrastructure can lower operational energy use by 30–50%. Early carbon planning can also reduce embodied emissions by 10–40%, strengthening both project economics and environmental performance. Construction organizations capable of aligning governance, measurement, and reporting systems with these expectations are increasingly positioned to lead major infrastructure developments.

What Mega Events Reveal About Construction Readiness

World Expos and FIFA World Cups function as stress tests for construction ecosystems. They require rapid delivery of complex infrastructure under tight timelines and intense international visibility. Stadiums, exhibition centers, transport networks, and hospitality facilities must meet strict sustainability criteria while maintaining cost control and operational efficiency. Operational energy performance is a key benchmark. Sustainable stadiums and public facilities designed with high-efficiency systems can achieve 30–50% reductions in energy use, while integrated water management strategies significantly reduce consumption in water-stressed regions. Construction-phase carbon management also plays a critical role. Early integration of carbon accounting into project planning allows developers and contractors to identify reduction opportunities during procurement and material selection, when impact reductions are most achievable.

Environmental compliance is important. Large-scale projects must address air quality, water management, waste handling, and ecosystem protection while meeting local and international regulations. Projects with structured environmental management systems are more likely to maintain compliance and avoid costly delays. This is particularly important in high-visibility developments associated with global events, where reputational risk is significant.

Closing the Execution Gap

Many construction organizations have established sustainability commitments, yet implementation remains uneven. The most common challenges include fragmented governance structures, delayed measurement practices, and limited supply-chain transparency. Projects that integrate carbon accounting, environmental monitoring, and ESG reporting into core delivery systems are more likely to achieve measurable outcomes. Embedding sustainability into procurement and operational decision-making ensures that targets influence real project performance rather than remain aspirational.

Resource Efficiency and Circular Construction

The construction sector generates roughly one-third of global waste, making resource efficiency a strategic priority. Projects adopting circular construction practices can divert 50–90% of waste from landfill while reducing material costs and embodied carbon.

Designing infrastructure for adaptability and reuse ensures that assets developed for mega-events continue delivering value beyond the event period, supporting both environmental and economic resilience.

Building Capability for Sustainable Delivery

Sustainable construction requires institutional readiness as well as technical solutions. Organizations must develop internal capabilities to manage environmental performance, carbon accounting, and ESG reporting across complex projects. Training and governance frameworks enable project teams to implement sustainability measures consistently and effectively. Construction firms that invest in capability development are better positioned to meet evolving regulatory requirements and investor expectations. They are also more resilient in managing environmental risks and

supply-chain disruptions. As sustainability becomes a core performance metric, institutional capability will play a defining role in sector leadership.

CES works with construction stakeholders across planning, design, construction, and operational phases to integrate sustainability, environmental compliance, and carbon management into project delivery. This integrated approach supports infrastructure that meets international standards while remaining commercially viable and operationally efficient.

Beyond Compliance: Creating Long-Term Value

Sustainable construction increasingly drives long-term asset performance. Energy-efficient and climate-resilient infrastructure typically achieves lower operating costs and stronger investment appeal. For host nations, this supports national climate targets and economic diversification. For developers and contractors, it enhances competitiveness and credibility.

As global expectations continue to rise, measurable sustainability performance is becoming a defining characteristic of successful construction projects. The sector is moving from commitment to proof.

References • International Energy Agency. Buildings and Construction Global Status Report. www.iea.org/reports/buildings

• United Nations Environment Programme. Global Status Report for Buildings and Construction. www.unep.org/resources/report/global-status-report-buildings-and-construction

• World Green Building Council. Bringing Embodied Carbon Upfront. www.worldgbc.org/embodied-carbon

• Global Alliance for Buildings and Construction. globalabc.org

• Ellen MacArthur Foundation. ellenmacarthurfoundation.org

• FIFA Sustainability Strategy. www.fifa.com/social-impact/sustainability

• Bureau International des Expositions. www.bie-paris.org

THE ACHITECTURE OF CONSCIENCE

HOW HUMANITY LEARNS TO GOVERN POWER IN THE COGNITIVE AGE

BY SORAKA S. ALKHATIB | THE CORPORATRE

NOMAD

THE MOMENT AFTER DISCIPLINE

In our last article, we reached a difficult but necessary conclusion: in an age of artificial intelligence and unlimited choice, discipline has become the new luxury. AI has removed friction from life. Switching is effortless. Novelty is endless. We no longer struggle to access information, options, or experiences—we struggle to stay with anything long enough for meaning to form.

But discipline alone is not enough.

If discipline governs the individual, the next question is unavoidable: what governs the systems we are now building together?

This is where conscience enters— not as a moral slogan, but as architecture.

A SIMPLE LAW OF CIVILIZATION

Across history, civilizations have followed a quiet but consistent rule:

Civilizations collapse when capability grows faster than conscience. When conscience leads, societies regenerate trust, restore balance, and endure. When capability outruns conscience, societies accelerate, extract, and eventually break— no matter how advanced they appear.

This can be expressed simply:

Civilization Health = Conscience ÷ Capability

In plain language: a civilization is healthy when human conscience governs human capability. This is the defining challenge of the Cognitive Age.

FROM LAND TO MIND

Human history can be understood through what we chose to value.

• In the Agricultural Age, land was value.

• In the Industrial Age, energy was value.

• In the Digital Age, information was value.

Each shift reshaped who participated, who decided, and who benefited. Each shift also changed what it meant to be human.

Today, we are entering a new era. In the Cognitive Age, the primary value is no longer land, energy, or data—but collective intelligence itself. AI has made intelligence abundant. Thought now shapes thought. Meaning can be designed, scaled, and transmitted.

The question is no longer what we can do.

It is what governs what we can do.

THE COGNITIVE COLLIDER

Every era has had its accelerator. Fire accelerated metallurgy. Steam accelerated industry. Networks accelerated information.

AI accelerates cognition.

It splits thought, recombines insight, and scales intention itself. This makes intelligence powerful— but also dangerous if left unguided. In this environment, humans are no longer needed primarily as labor or operators. Our unique role becomes something far more important:

To create meaning under constraint.

That requires conscience—not as belief, but as structure.

FROM EXTRACTION TO REGENERATION

The Digital Age was built on extraction. Platforms harvested attention, behavior, and emotion. We became connected—but less present. Informed—but less grounded. Productive—but less fulfilled.

The Cognitive Age cannot survive this model.

Intelligence collapses without trust. Creativity fades without integrity. Societies burn out when regeneration stops.

Civilization 2.0 therefore shifts from extraction to regeneration. Value is no longer defined by how much we take, but by how much we restore.

In this new logic:

• Trust becomes wealth

• Integrity becomes infrastructure

• Presence becomes capital Growth is no longer automatic. It must be earned.

GOVERNING THE PHYGITAL HUMAN

The Cognitive Age creates a new human condition: the phygital self—a life lived across physical, digital, emotional, and symbolic space. Motivation alone cannot govern this self.

Willpower is not enough.

What is required is design. Identity must be coherent. Thinking must be complete. Memory must be curated. Action must follow consent and responsibility.

Conscience, in this age, becomes public infrastructure—embedded into systems, rituals, and rules of participation. This is how discipline scales without coercion.

THE ROLE OF ARTIFICIAL INTELLIGENCE

Civilization 2.0 does not fear AI, nor does it worship it.

AI is powerful precisely because it is bounded.

It can organize complexity, execute approved actions, and surface insight. It must not define values, replace judgment, or scale itself unchecked.

Intelligence alone does not justify authority.

Only structure constrains power.

TRUST AS THE MEASURE OF PROGRESS

For decades, progress was measured by speed and growth. In the Cognitive Age, progress is measured by trust.

When trust declines, systems slow or fracture.

When trust grows, permission to expand is granted.

This marks a quiet shift from GDP to something deeper: a measure of whether a society deserves to continue scaling.

THE ULTIMATE SHIFT

Human history has been a story of ownership.

We owned land. We controlled energy. We dominated information.

Now we must share wisdom. The human role shifts from connecting to regenerating. This requires discipline—but more importantly, it requires an architecture of conscience.

The future will not belong to the fastest civilization.

It will belong to the one that can pause, choose wisely, and renew itself.

In a world where everything is instant, the rarest thing is the ability to stay.

That is discipline. That is presence. That is Civilization 2.0. This is not a prediction. It is a choice.

THE FUTURE OF HEALTH:

SAUDI ARABIA’S AI-DRIVEN DIGITAL

TRANSFORMATION

WRITTEN BY : DR. RAMZI ADDAS

Doctors are trained for many decades to become experts in their fields and be able to take care of the most important thing on earth that is human lives. Amongst all the training that doctors have, the integration of AI and digitalization in the modern medical field has revolutionized healthcare, transforming the way we diagnose, treat and prevent diseases.

Artificial Intelligence applications had developed dramatically in healthcare and covered a wide range of services from improving drug management, decreasing costs, improving

diagnosis and treatment, remote monitoring of chronic diseases and even going to levels beyond imaginations such as what is happening recently from performing robotic telesurgery between continents. That enabled surgeons to successfully perform procedures on patients located thousands of miles away, breaking geographical barriers and redefining the boundaries of remote healthcare.

In Saudi Arabia we have our ambitious vision 2030 that is a national road map for the future covering three major Strategic Pillars (SPs), that are: Vibrant Society, Thriving economy and an Ambitious Nation. Giving the challenges we encounter in the kingdom such as rising rates of chronic diseases like diabetes in addition to managing health problems for millions of people from all over the globe with different backgrounds gathering in one small area during the annual Hajj season, as well as our aim to improve health care access in remote areas with increasing efficiency and reducing rate.

For the challenges mentioned above and so many others that are hard to capture in this short article I would say that the Kingdom have actively integrated AI into its healthcare system right from mid-2010 accelerating significantly around 2019-2021 and positioning itself as top-ranked entity for Artificial Intelligence (AI) adoption, deeply integrated into the nation’s 1st-place ranking in the Middle East and North Africa (MENA) in the Government AI Readiness Index 2025. Prioritizing patient data protection and privacy for over 35 million citizen and resident while aligning with the Kingdom’s cultural and ethical values and implementing regulations to meet the stringent data security standards.

One of the examples is how the Ministry of Health is embedding AI into digital health initiatives to support better outcomes and optimizing the workflow and boost the operations efficiency so that more people will benefit from the healthcare services and the waiting lists will be reduced . Another brightening example is the initiation of virtual clinics and hospitals that deliver remote care, bridging access and reducing the need of the physical visits. That successful example was not only limited to the Kingdom but these virtual clinics have extended their expertise beyond borders, providing top-notch medical care and guidance to neighboring countries. Leveraging the Kingdom’s advanced healthcare infrastructure and expertise, these clinics offer remote consultations, second opinions, and specialized advice, strengthening regional healthcare cooperation and knowledge sharing. While examples are plentiful, I’d like to conclude with a notable one. The kingdoms rapid move into advanced robotic surgery is no longer a promise, its being measured in worldfirst outcomes. In Riyadh, the announcement of the world’s first fully robotic heart transplant in 2024 stands as a powerful symbol of the achievements. By replacing the large chest opening incision with a keyhole or minimally invasive surgery using robotic techniques, a procedure that signaled how far the Kingdom’s surgical capabilities have advanced.

In conclusion, artificial intelligence is not only enhancing healthcare in Saudi but its reshaping its future and digital transformation isn’t just beneficial, its essential for survival. As the Kingdom continues to invest in digital health, research and advanced medical technology it is positioning itself as a regional and global hub for the next generation care.

BEST NEW HOTEL OPENINGS,

THE OBEROI WADI SAFAR

Located adjacent to Diriyah and occupying 62 km² of Saudi’s most untouched natural landscape, The Oberoi, Wadi Safar is set to become one of the Kingdom’s most exclusive getaways. The resort will feature a discreet collection of 60 rooms and 10 private villas, complemented by Oberoi Hotels & Resorts’ signature intuitive, effortless, and graceful hospitality.

Overlooking the Royal Equestrian & Polo Club and a Greg Norman-designed 27-hole championship golf course, the resort blends luxury with breathtaking natural scenery.

Amenities include:

• Ballroom for events up to 160 guests

• Spa and wellness facilities including a Yoga Studio

• Pool area and Kids Club

• Business Centre

• Five distinctive F&B venues, each offering outdoor seating with spectacular views of either the central grand water feature or the dramatic escarpment, allowing guests to dine al fresco in an unforgettable setting.

The Oberoi, Wadi Safar is poised to redefine luxury experiences in Saudi Arabia, offering an exclusive retreat for travellers seeking privacy, sophistication, and cultural immersion.

Riyadh Air has unveiled the Hafawa Lounge, its first premium airport lounge at King Khalid International Airport, designed in collaboration with the internationally acclaimed studio Yabu Pushelberg. The lounge introduces a new approach to premium airport hospitality, blending Saudi cultural values with contemporary design and advanced technology.

The guest experience at the Hafawa Lounge is designed as part of Riyadh Air’s restorative sensory journey, helping travelers reset and recharge before their flight. The concept is inspired by Hafawa, a deeply rooted Saudi value representing warmth, generosity, and hospitality.

Located between Terminals 1 and 2, the nearly 2,000-square-meter lounge can comfortably host around 370 Business Elite and Business Class guests. Its opening marks a major milestone in Riyadh Air’s preparations for its commercial launch, placing design and innovation at the center of the travel experience. “The Hafawa Lounge reflects our belief that design and technology play an important role in shaping the guest experience,” said Mody Alkhalaf, Director of Guest Experience at Riyadh Air. “Working with Yabu Pushelberg allowed us to bring together the traditional warmth of Saudi hospitality with contemporary, future-forward

RIYADH AIR AND YABU PUSHELBERG PRESENT THE HAFAWA LOUNGE

design to create a space that supports comfort and emotional wellbeing throughout the journey.”

Departing from the traditional open-plan lounge model, the designers envisioned the space as a series of interconnected rooms that offer different atmospheres. Inspired by the Saudi desert landscape where earth meets sky, the interiors feature natural materials such as limestone, oak, and textured plaster, creating a calm and elegant environment.

Lighting plays a key role in the experience. A carefully designed circadian system evolves throughout the day, shifting from warm tones at dawn to cooler light during midday, before returning to warmer hues in the evening, echoing the natural rhythm of desert light.

The lounge includes a variety of spaces tailored to different travel moods. A sculptural arrival area leads guests into the central Pantry for informal dining, while the Balcony Café offers runway views and a more social atmosphere. Quieter areas such as The Study and The Parlor provide a residential-style environment for relaxation, while spa-inspired bathrooms, garden-facing seating, and private sleeping pods allow travelers to rest and recharge.

“Our goal was to create a space that supports the emotional side of travel,” said Glenn Pushelberg, Co-Founder of Yabu Pushelberg. “Through light, texture, and atmosphere, the Hafawa Lounge offers guests a sense of calm and generosity before they take flight.”

Technology is seamlessly integrated throughout the space, with intuitive wayfinding, immersive media installations, and discreet digital service touchpoints enhancing convenience while maintaining a warm and welcoming environment. Guests are also welcomed with traditional Saudi coffee and premium dates, a gesture that reflects the spirit of Hafawa hospitality.

Through this collaboration, Riyadh Air and Yabu Pushelberg present a new vision for premium travel, where design, technology, and emotion come together to shape the guest journey. The Hafawa Lounge offers a glimpse into the airline’s future travel experience and sets a new benchmark for airport lounges.

AT 14, SAUDI TEEN RATEEL ALSHEHRI MAKES HISTORY AS YOUNGEST WINNER OF “FAVORITE FEMALE INFLUENCER’ IN THE ARAB WORLD AT JOY AWARDS

14-year-old Saudi youth icon and social media trailblazer Rateel Alshehri has made history by becoming the youngest ever winner of the ‘Favorite Female Influencer’ award at the prestigious Joy Awards.

Her groundbreaking achievement marks a new chapter for youth leadership in the Arab world, highlighting the growing influence of young creators on the global stage.

Rateel’s win is not just a personal milestone but a testament to the power and potential of Generation Alpha. With her unwavering passion for creating meaningful content, Rateel has captured the hearts of millions, using her platforms to inspire and motivate youth across the Arab world and beyond. Her unique ability to blend authenticity, creativity, and purpose has resonated with audiences, solidifying her status as one of the most influential young voices in the region.

“In her acceptance speech, Rateel Alshehri said: “I could stand here and pretend that I didn’t expect this. But I did! This isn’t arrogance. It’s confidence. Mama, do you remember when I promised you ‘my voice will reach the world?’. Today, I’m standing on this stage, in a category where creating real influence at age 14 is never easy. And If I can do this, so can you. This award is for every young person watching, thinking their voice is too small or their age is too young.”

“You are never too young to make a difference. Your age is exactly why your voice matters most. So wherever you go, leave a mark that clearly says: ‘I was here. I mattered. I gave something back,” Rateel continued.

At such a young age, Rateel Alshehri has established herself as one of the most dynamic young voices in the region—breaking barriers as the youngest TEDx host in history and the youngest Saudi and Arab podcaster, while building a global following through her Rateel Alpha Talk podcast that champions curiosity, leadership, and youth impact.

She has distinguished herself on international stages as a powerful public speaker at forums such as Misk Global Forum and Cambridge Global Webinar, and as the founder of Meet & Inspire by Rateel, a teen empowerment tour fostering confidence and creativity across the MENA region.

In addition to her media and community work, Rateel recently served as the MC at the launch of Trump Plaza Jeddah, where she welcomed and introduced global business leaders such as Eric Trump, underscoring her role as a confident youth ambassador on the world stage and reflecting her generation’s growing influence in shaping Saudi Arabia’s cultural and economic narrative.

Her success at the Joy Awards comes on the heels of her remarkable achievements in the media and social spaces. With a rapidly growing social media following, Rateel has become a role model for aspiring young creators, emphasizing the importance of curiosity, innovation, and social impact.

TWG TEA ARRIVES IN SAUDI ARABIA WITH ITS FIRST FLAGSHIP SALON & BOUTIQUE AT SOLITAIRE MALL, RIYADH

TWG Tea, the world’s finest luxury tea brand, marks a defining milestone with the opening of its first flagship Salon & Boutique in Saudi Arabia, located at Solitaire Mall, Riyadh. This debut represents TWG Tea’s fifth location across the GCC, following its established presence in Dubai, Abu Dhabi and Kuwait. Spanning 1,990 sq. ft., the new flagship is set within Riyadh’s premier luxury lifestyle destination and introduces TWG Tea’s full experiential concept to the Saudi market for the first time. The Salon & Boutique brings together the brand’s iconic tea collections, refined tea gastronomy, and an elevated Takeaway Tea experience, offering a destination designed for discovery, connection and modern hospitality in one of the region’s most dynamic capitals.

The sparkling Salon & Boutique invites guests into TWG Tea’s world of refinement, where celebrated house icons such as Silver Moon Tea and 1837 Black Tea sit alongside regionally inspired creations including Moroccan Mint Tea and Moroccan Sahara Tea from the Cotton Teabag and Haute Couture Tea Collections. Guests are invited to discover over 1,000 single-estate teas, fine harvests and exclusive blends from 47 tea-producing countries, complemented by signature accessories, curated gift sets, tea-infused gastronomy and pâtisseries, as well as the brand’s elevated Takeaway Tea experience.

““Saudi Arabia represents an exciting new chapter for TWG Tea. As we continue to grow our presence across the GCC, we remain committed to reimagining the art of tea through refined, immersive experiences that honour hospitality, connection and shared moments. This flagship reflects our belief that tea is a timeless expression of culture — one that brings together local traditions and a global appreciation for excellence.”

– Taha Bouqdib, President & CEO of V3 Gourmet and Co-Founder of TWG Tea

A sense of place

An iconic anchor within Riyadh’s luxury landscape, the new Salon & Boutique redefines luxury tea culture, gastronomy and takeaway experiences through elevated touchpoints of everyday indulgence. Designed to inspire and captivate, the space invites guests to browse, sip and savour — whether discovering a signature tea, selecting a considered gift, enjoying a quiet moment within the Tea Salon, or taking TWG Tea to go while exploring the city.

A testament to the brand’s modern artistry and timeless savoir-faire, the flagship harmonises architectural refinement with immersive storytelling. Signature hues, sculptural lighting and gilded teapots evoke a quiet elegance, drawing guests into a richly layered world where daily rituals are transformed into exceptional experiences.

Reinventing TAKEAWAY

Drawing from a repertoire of over 108 single-estate harvests and exclusive blends — the most extensive tea selection of its kind in Saudi Arabia — TWG Tea’s elevated Takeaway Tea concept reimagines everyday luxury for life on the move. Each tea is prepared to exacting standards using filtered water and precise infusion techniques, served hot or over ice in thoughtfully designed cups inspired by the brand’s iconic gilded teapots, and presented in chic, sustainable carriers (SAR40 each, 450ml).

Every Takeaway Tea is accompanied by a white sugar stick and a reusable TWG Tea glass straw — a considered detail that reflects the brand’s uncompromising approach to quality, ritual and design. Already celebrated across more than 10 iconic destinations in Asia, Europe and the Middle East, this refined tea-on-the-go experience now arrives in Saudi Arabia. In a city where tradition meets transformation, TWG Tea invites a new generation to embrace the art of portable luxury — seamlessly woven into the rhythm of modern life.

MENA region raises US$1.7b from 10 IPOs in Q4 2025

Société Générale des Travaux du Maroc raised Q4’s highest proceeds in the region at US$525.4m KSA remained the most active market with six IPOs that raised US$561.6m during Q4 2025 In 2025, the MENA region saw 49 IPOs, raising US$7.3b in total proceeds

According to the EY MENA IPO Eye Q4 2025 report, MENA capital markets recorded 10 initial public offerings (IPOs) during Q4 2025, raising total proceeds of US$1.7b.

First day share price performance for Q4 2025 varied, with most of the listings in the Kingdom of Saudi Arabia (KSA) remaining static or declining at the end of the first trading day with the remaining listings performing more positively. Trading performance has also been challenging for several IPOs in the region, with some planned listings postponed or pulled amid weaker demand and more selective investor sentiment.

Brad Watson, EY-Parthenon MENA Leader, says:

“IPO activity during the final quarter of 2025 highlights the continued maturation of MENA capital markets. Issuers and investors remained focused on quality, fundamentals and execution, reflecting an increasingly sophisticated market environment. The depth of capital available and the diversity

of listings underscore the region’s growing role as a destination for public market activity.”

During Q4 2025, Société Générale des Travaux du Maroc (SGTM) led the region in terms of proceeds, raising US$525.4m on the Casablanca Stock Exchange, which represented 30.4% of the total proceeds. No direct listings were recorded in the MENA region during the quarter.

IPOs during the period spanned a range of sectors, including real estate, construction, energy, retail, transportation and industrials, reflecting continued progress in broadening the region’s capital markets and strengthening economic diversification.

KSA continues to lead in listing activity

In the fourth quarter of 2025, KSA remained the most active market with six IPOs that together raised US$561.6m. Cherry Trading Company, Al Masar Al Shamil Education Company, Consolidated

Gruenenfelder Saady Holding Co. and Alramz Real Estate Company listed on the Tadawul Main Market with the combined proceeds of US$546.7m. The remaining two listings occurred on the Nomu –Parallel Market, raising US$14.8m in total.

Kuwait, Morocco and the United Arab Emirates (UAE) accounted for the rest of the IPO activity during the quarter.

Overall IPO activity in 2025 Across 2025, the MENA region saw 49 IPOs, raising US$7.3b in total proceeds. When compared yearon-year with 2024, the total number of IPOs decreased by 9.3% from the 54 listed with total proceeds declining by 41.8% from the US$12.6b raised.

The majority of listings in 2025 were from KSA, which accounted for 39 IPOs, raising a total of US$4.9b.

Though both investors and companies maintained their disciplined

approach, the year was characterized by steady issuance activity, underpinned by ongoing economic diversification, regulatory development, and growing capital market depth across the region.

Regulatory developments continue to support capital market growth

Regulatory initiatives across the region continue to enhance market transparency, governance and access to capital. These efforts are contributing to deeper, more resilient capital markets and are expected to support sustained IPO activity as regional exchanges evolve.

IPO pipeline remains active heading into 2026

The outlook for MENA IPOs remains positive, with 18 companies and funds signaling their intention to list across the region’s exchanges in early 2026. Expected listings include sectors such as logistics, utilities, technology, manufacturing and industrials, reflecting strong momentum across diversified areas of the economy.

The continued expansion of regulatory frameworks and governance standards across the region is supporting market confidence and accessibility. These developments are strengthening capital market infrastructure and sustaining interest from companies preparing to list.”

Gregory Hughes, EY-Parthenon MENA IPO Leader

Historic Jeddah Embraces Art and Heritage with the Launch of the Red Sea Museum

Rowad Modern Engineering has announced the successful completion of the restoration and rehabilitation of the Red Sea Museum, in collaboration with First Gulf Company, under the supervision of the Saudi Ministry of Culture. Located at the heart of Jeddah’s historic waterfront, the museum houses rare exhibits that recount the rich stories of navigation, trade, and pilgrimage journeys across the Red Sea. The project forms part of an ambitious vision to position the museum as a national landmark celebrating the Kingdom’s maritime heritage and the historical significance of the Red Sea, while further strengthening Jeddah’s standing as a premier cultural destination.

Eng. Mohamed Mahlab, CEO of Rowad Modern Engineering, stated:

“The restoration of the museum is the outcome of an integrated strategic collaboration among several entities. It was driven by meticulous artistic planning and precise execution in line with the highest quality standards, reflecting the importance of preserving Saudi Arabia’s cultural heritage. This project directly supports the objectives of Saudi Vision 2030 by contributing to the development of cultural tourism and enhancing quality of life through the creation of sustainable heritage destinations.”

Eng. Mohamed Fawzy, General Manager of the Rowad Modern Engineering branch in the Kingdom, added: “The success of the project was built on the seamless integration of engineering and architectural efforts, with a strict adherence to the original design details, resulting in a fully integrated destination that authentically reflects the true spirit of the place.”

Recognized as a regional leader in heritage restoration, with a proven track record in executing complex rehabilitation projects and enhancing structural integrity. In partnership with First Gulf Company, Rowad Modern Engineering implemented a comprehensive restoration and rehabilitation program that preserved the authenticity of this early 20th-century heritage landmark while upgrading it to meet contemporary museum standards.

As part of the restoration scope, Rowad Modern Engineering also designed and constructed an annex building aligned with the museum’s functional, operational, and architectural requirements. This addition supported a disciplined, multi-dimensional implementation approach aimed at preserving the essence of the original design while ensuring structural coherence across all components of the site. The company emphasized that the successful delivery of the project was made possible through a comprehensive partnership model involving all stakeholders, combining technical expertise with a shared commitment to the highest standards of heritage preservation and quality.

“Working within a sensitive heritage environment required meticulous coordination and advanced implementation strategies to ensure the preservation of the site’s historical character while meeting modern performance and operational standards.”

Eng. Maryam Youssef, Head of the Heritage Unit at First Gulf Company

DAR GLOBAL STRENGTHENS CHINA

PARTNERSHIPS AS SAUDI REAL ESTATE MARKET OPENS TO GLOBAL INVESTORS

Dar Global, the international luxury real estate developer listed on the London Stock Exchange, has concluded a high-level strategic engagement in China, reinforcing its commitment to expanding cross-border investment partnerships as Saudi Arabia’s real estate market opens to foreign non-resident investors.

The delegation held senior-level meetings across Beijing, Shenzhen, and Shanghai with leading real estate developers, engineering groups, and contracting partners, focused on advancing collaboration aligned with the Kingdom’s ongoing economic transformation. As Saudi Arabia’s largest trading partner, China represents a natural strategic counterpart as international capital gains greater access to the Saudi property market.

Discussions centred on potential investment participation in Saudi Arabia’s newly accessible real estate sector, alongside reciprocal opportunities for strategic cooperation within China. The engagements underscored strong mutual interest in long-term partnerships that connect Chinese expertise and capital with highgrowth developments across the Kingdom.

A key highlight of the visit was Dar Global’s engagement around the Hainan Free Trade Port (FTP), now operating as a full-scale customs zone with island-wide special customs operations and expanded

zero-tariff treatment for goods and services. The FTP offers a highly competitive regulatory and tax environment designed to attract global investment and accelerate Hainan’s emergence as a leading international trade and economic hub.

Dar Global explored opportunities to participate in select high-potential projects in Hainan Province, leveraging the FTP’s preferential policies to create property-linked investment opportunities for its global investor base spanning more than 115 nationalities.

Commenting on the outcome of the mission, Ziad El Chaar, CEO of Dar Global, said: “Our engagement in China reflects Dar Global’s long-term strategy to build meaningful partnerships with global markets that share our outlook on growth, scale, and opportunity. The strong interest we encountered across Beijing, Shenzhen, and Shanghai highlights the alignment between China’s investment ambitions and the unprecedented momentum unfolding in Saudi Arabia’s real estate sector.”

Dar Global will build on these discussions by advancing select partnerships and joint initiatives that leverage the complementary strengths of both markets, supporting increased investment flows and cross-border collaboration.

Sotheby’s to Bring $15–20 Million Rembrandt Lion Drawing to Saudi Arabia

Sotheby’s to Bring $15–20 Million Rembrandt Lion Drawing to Saudi Arabia – Most Important Rembrandt Drawing to Appear at Auction in 50 Years –Proceeds to Benefit Panthera, the World’s Leading Wild Cat Conservation Charity, Whose Work Helps Support the Re-introduction of Native Leopards to AlUla

On Public View at Diriyah’s Bujairi Terrace, 24–25 January

Coinciding with the Opening of the Origins II Pre-Sale Exhibition – Sotheby’s Second Auction in Saudi Arabia –

Sotheby’s will bring to Saudi Arabia the most important Rembrandt drawing to appear at auction in 50 years. Estimated at $15–20 million, Young Lion Resting comes to market from The Leiden Collection, one of the world’s most important private collections of 17th-century Dutch and Flemish art.

The drawing will be on public view at Diriyah’s Bujairi Terrace from 24 to 25 January, alongside the full contents of Origins II — Sotheby’s forthcoming second auction in SaudiArabia — ahead of its offering at Sotheby’s New York on 4 February 2026. The entire proceeds from the sale will benefit Panthera, the world’s leading organisation dedicated tothe conservation of wild cats, co-founded by philanthropists Dr. Thomas S. Kaplan and his wife, Daphne Recanati Kaplan. Young Lion Resting is being sold by The Leiden Collection in

partnership with its co-owner, philanthropist Jon Ayers, the Chairman of the Board of Panthera.

Established in 2006, Panthera was born from the shared vision of the late renowned wildlife biologist Dr. Alan Rabinowitz and Dr. Thomas S. Kaplan, with a mission to ensure a future for wild cats and the vast landscapes on which they depend. As the leading global conservation charity operating exclusively in this field, Panthera is actively engaged in the Middle East, where it is spearheading the reintroduction of the critically endangered Arabian leopard to AlUla, in partnership with the Royal Commission for AlUla.

Capturing the lion’s power, poise and restless energy with remarkable subtlety, Young LionResting is one of only six known Rembrandt drawings of lions, and the

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only example remaining in private hands. Rembrandt would have been in his early to mid-thirties when he executed this small yet intensely intimate work, and the immediacy of the image suggests it was drawn from life — though precisely where the artist encountered the lionremains unknown. Long before Rembrandt ever sketched a lion in 17th-century Europe, lions roamed northwest Arabia alongside leopards. Their presence still endures in AlUla’s landscape, carved into ancient rock faces and most powerfully embodied in the LionTombs of Dadan, where stone lions have stood watch for some 2,000 years.

For Dr. Thomas S. Kaplan, this drawing holds deep personal meaning, marking his first Rembrandt acquisition — he would go on to acquire no fewer than 17 paintings by the artist. Releasing it now, with proceeds directed towards conservation, gives the work a living future, linking art, heritage and the protection of wild cats. From 2017 to 2024, Dr. Kaplan served as Chairman of the International Alliance for the Protection of Heritage (ALIPH) — a Geneva-based foundation supporting concrete and sustainable initiatives toprotect the richness and diversity of the world’s cultural heritage, with over 575 projects in 64 countries to date. The Kingdom of Saudi Arabia is a founding member of ALIPH and is represented on the Board by H.H. Prince Badr bin Abdullah Al Saud, the country’s Minister of Culture and Governor of the Royal Commission for AlUla.

The exhibition in Diriyah — the birthplace of the Kingdom of Saudi Arabia and home to the UNESCO World Heritage Site of At-Turaif — will also, for the first time, present the full range of works offered in Origins II, a sale of modern and contemporary art featuring leading Saudi and Middle Eastern artists alongside renowned international names such as Pablo Picasso, Andy Warhol, Roy Lichtenstein and Anish Kapoor. Comprising 64

lots, the pre-sale exhibition will remain on public view throughout the week, culminating in the open-air auction on Saturday, 31 January at 7.30pm in Diriyah — the Destination Partner for Origins II — at the amphitheatre.

The sale promises auction debuts for Saudi artists Mohamed Siam and Dia Aziz Dia, among the most significant voices of the Kingdom’s second generation of modern artists, presented alongside their trailblazing peers, including Safeya Binzagr, Abdulhalim Radwi, and Mohammed Al Saleem. Carving a niche of its own is a rare alabaster figure of a woman from ancient South Arabia, which stands as a compelling testament to the culture’s artistic sophistication.

The week-long celebration of art and culture, coinciding with the opening of the Diriyah Contemporary Art Biennale 2026, will feature a series of talks as part of the Biennale’s official programming. These include:

Safeya Binzagr and Her Legacy

A panel discussion featuring members of her family and academic colleagues

25 January, 7–8pm

Introduction to American Pop Art: Focus on Roy Lichtenstein

26 January, 7–8pm

Introduction to Auction & Collecting

27 January, 7–8pm

Iraqi Modern Master Mahmoud Sabri (1927–2012): From Social Engagement toQuantum Realism

28 January, 7–8pm

Picasso in the 1950s and 60s: A Master at Work

30 January, 7–8pm

ALMA Destination Unveils InfrastructureCompleted Mixed-Use Waterfront Masterplan

in North Jeddah at REFF, Marking the Next Phase of Vertical Development

ALMA Destination, a 3.125 million square meter master-planned waterfront destination in Obhur/North Jeddah, is making its debut at the Real Estate Future Forum (REFF) as one of the Kingdom’s most comprehensive privately developed water front projects. Designed as a destination within Jeddah, ALMA features a marina-led urban masterplan, with primary infrastructure and utilities completed to plot level, marking the transition into its next phase of vertical development.

Strategically located along the Red Sea coastline in North Jeddah, close by the King Abdulaziz International Airport, ALMA Destination is conceived as a water-centred, mixed-use master-planned development organized into seven integrated districts (neighborhoods) and two distinct central islands, connected by bridges and sea channels.

The masterplan is shaped by interconnected waterways and a newly created 12.5-kilometer waterfront, including a 5.5-kilometer waterfront promenade with navigable canals, bridges, marinas, and public parks. Water serves as the primary organizing element, shaping land use, mobility, views, and lifestyle across the destination.

Developed by Al Thuraya Al Omranya Properties, backed by a group of prominent Saudi businessmen with established track records in real estate development, ALMA Destination is now welcoming developers, hospitality operators, commercial and sophisticated investors, and lifestyle operators to participate in the development of fully serviced, masterplan-aligned plots across residential, mixed-use, hospitality, marina, cultural, and entertainment typologies. Development is governed by

a master-developer–defined architectural vision and design guidelines intended to support long-term asset quality and maintain a unified visual identity across the destination.

The seven districts comprise of marina-oriented mixed-use centers, resort and luxury island districts, canal-front residential neighborhoods, integrated urban parks, and dedicated arts and cultural zones. Together, they form a balanced “live, work, play” environment supported by schools, mosques, healthcare facilities, retail clusters, hospitality assets, and community social infrastructure distributed across the destination. A defining characteristic of the masterplan is that the vast majority of development plots benefit from direct sea-facing or water-fronting views, enabled by the project’s canal- and marina-led planning approach, a first for the Kingdom at this scale within a privately developed mixed-use destination.

Connectivity is a defining strength of ALMA Destination. The development is integrated into Jeddah’s regional road network through multiple access points, linking it to major road arterials and future growth corridors extending toward upcoming mega development projects in the surrounding area. Internally, a primary loop road connects all districts, while bridges provide direct access to the islands. Pedestrian and cycling networks run alongside the waterfront promenade and through landscaped green corridors, complemented by water-based mobility that introduces an additional layer of internal movement unique to the destination.

Environmental sustainability has been embedded into the project’s priorities from the outset. Marine and environmental studies informed the design of the canal system and its water circulation and flushing strategies. Coral relocation and replanting programs were implemented prior to marine and canal excavation works to protect sensitive marine ecosystems. The canal network relies on natural flushing without any mechanical intervention, supporting long-term water quality and

environmental sustainability while preventing water stagnation.

Aligned with the Kingdom’s Vision 2030, ALMA Destination supports a national transformation agenda centered on economic diversification, private-sector leadership, and globally competitive urban destinations. Through its mixed-use waterfront masterplan, ALMA contributes to quality-of-life enhancement, tourism development, and urban regeneration, while creating a structured, phased development environment that enables private-sector participation and reinforces long-term confidence in Saudi Arabia’s real estate and economic growth trajectory.

Commenting on the milestone, Zuhair Bakheet, Chief Executive Officer of Al Thuraya Al Omranya Properties, said: “ALMA Destination was conceived as a long-term contribution to Jeddah’s future and its coastline by adding 12.5km of new waterfronts, and by placing water, connectivity, and quality of life at the heart of urban living. With the masterplan delivered and infrastructure in place, ALMA now offers developers a mature platform ready for vertical development.”

“With water-led planning, and mixed-use density, demand has been designed into the destination itself. That built-in consumer gravity is what ultimately drives developer returns and defines ALMA’s longterm value,” he added.

As Saudi Arabia’s real estate market continues to evolve and attract regional and international interest, ALMA Destination enters its next phase as a fully planned, infrastructure-completed mixed-use waterfront development. The project offers opportunities for residential, mixed-use, hospitality, marina, cultural, entertainment, and lifestyle developers and operators, alongside institutional and development-oriented investment partners, to participate in the phased vertical development of one of Jeddah’s most significant privately led waterfront destinations.

AMAALA Partners with the Diriyah Art Biennale to Champion Arts, Culture and Saudi Creative Voices

AMAALA is partnering with the Diriyah Art Biennale, reinforcing its ongoing commitment to supporting the Kingdom’s growing arts and culture ecosystem and championing both local and international creative talent.

As part of the partnership, AMAALA sponsored a private lunch during the Biennale’s pre-opening, bringing together invited guests from the arts, culture and media communities ahead of the Biennale’s official launch.

The highlight of the evening was a live, multi-disciplinary performance commissioned and presented by AMAALA exclusively for attendees.

Rooted in sound, poetry and movement, “Sounds of the Red Sea” drew inspiration from the cultural heritage of the Northern Red Sea region, a landscape shaped by generations of movement between coast, mountains and inland routes, where songs, rhythms and oral traditions travelled alongside communities. Blending mawwal, sound art, poetry and the traditional Al-Refaihy dance, native to the region, the piece reinterpreted these forms through a contemporary lens.

Combining live vocals, electronic composition, spoken word and movement, the performance unfolded as an immersive sonic journey, inviting audiences to pause, listen and reflect.

Rooted in heritage yet forward-looking in its expression, the work embodied AMAALA’s approach to cultural engagement — grounded in authenticity, interpreted through modern creativity, and experienced as a shared moment of renewal.

The commissioned ensemble brought together a cross-disciplinary group of regional and international artists, underscoring AMAALA’s commitment to nurturing diverse voices and fostering meaningful collaboration across creative fields.

Presented to an audience of invited guests, the performance reflected AMAALA’s approach to cultural engagement, grounded in heritage, interpreted through a contemporary lens, and experienced as a shared moment of listening and reflection

Held at the JAX District in Diriyah, the third edition of the Biennale, titled In Interludes and Transitions, runs from 30 January to May 2026 and features more than 65 artists exploring themes of migration and transformation..

Through its continued partnership with the Biennale and similar cultural initiatives, AMAALA continues to support platforms that contribute to Saudi Arabia’s evolving creative landscape, positioning arts and culture as integral to the destination’s identity and future guest experience.

TOURISM DEVELOPMENT FUND SIGNS TWO MOUS TO ENABLE HIGH-QUALITY TOURISM PROJECTS IN KING ABDULLAH ECONOMIC CITY

The Tourism Development Fund (TDF), the national enabler of Saudi Arabia’s tourism sector, announced the signing of two memoranda of understanding (MoU) aligning with the Fund’s vision to enable high-quality tourism investments and projects that contribute to achieving the objectives of the National Tourism Strategy and Saudi Vision 2030.

The two MoUs form part of TDF’s efforts to accelerate the development of tourism projects that enhance the positioning of King Abdullah Economic City (KAEC) as a leading global destination on the Red Sea coast, while also attracting expertise and capital and strengthening the competitiveness of Saudi Arabia’s coastal destinations.

Commenting on the agreements, Qusai Al-Fakhri, Chief Executive Officer of the Tourism Development Fund, said: “These MoUs reflect the Fund’s commitment to its role as a national enabler of the tourism sector, through aligning public- and private-sector efforts and building strategic partnerships that support the development of high-quality tourism projects and enhance the participation of local and international private-sector stakeholders in developing coastal destinations and all-inclusive beach resorts across Saudi Arabia.” He added: “As part of the tourism enablement of KAEC, the Fund contributes to enhancing its readiness to attract high-quality investments and global hospitality brands.”

The principal MoU was signed between the Tourism Development Fund and Emaar, The Economic City (EEC), the master developer of King Abdullah Economic City (KAEC), in the presence of the Fund’s CEO and

Abdulaziz Alnowaiser, CEO of Emaar, The Economic City (EEC,) the master developer of King Abdullah Economic City (KAEC). In its first phase, the MoU establishes a comprehensive framework supporting the planning, development, and operation of high-quality tourism projects that strengthen the city’s positioning as a fully integrated, world-class coastal destination on the Red Sea. The collaboration includes developing a diversified portfolio of coastal projects encompassing all-inclusive resorts, global hotel brands, and lifestyle destinations designed to serve diverse visitor segments, including beach tourism, travel experiences, and family-oriented offerings.

The MoU outlines the development of two five-star beachfront resorts, premium branded residences operated by international hospitality operators, access

to the waterfront, beach clubs and signature dining experiences, spa, yachting and water-sports activities, family destinations and children-focused experiences, as well as entertainment offerings. These projects aim to enhance destination appeal, improve quality of life, and support the attraction of foreign direct investment to the city.

Meanwhile, the Tourism Development Fund signed an MoU with K. Hovnanian M.E. Investments and Emaar, The Economic City (EEC), the master developer of King Abdullah Economic City (KAEC). K. Hovnanian M.E. Investments is one of the leading real estate development companies in the United States, with extensive experience in developing mixed-use residential and tourism projects under advanced development and operating models. The MoU seeks to leverage the company’s expertise as an investor and developer of tourism projects in KAEC, supporting project investment readiness and the attraction of operators, while ensuring alignment with the National Tourism Strategy and global best practices.

Commenting on the agreement, Abdulaziz Alnowaiser said: “The MoU between King Abdullah Economic City (KAEC) and the Tourism Development Fund, in collaboration with K. Hovnanian M.E. Investments, reflect our strong commitment to supporting the growth of the tourism and hospitality sectors, which offer significant potential. These partnerships build on the city’s accelerated development momentum and its growing stature as an integrated coastal destination, with the aim of unlocking new investment opportunities across the city’s various sectors. Undoubtedly, flagship projects play a vital role in strengthening the city’s tourism offering, attracting visitors from global markets, reinforcing investor confidence, and supporting the longterm sustainability of tourism in line with national priorities and the city’s strategic objectives.”

For his part, Robert Hofmann, Chief Executive Officer of K. Hovnanian M.E. Investments, stated: “We are pleased to collaborate with the Tourism Development Fund and Emaar, The Economic City (EEC), the master developer of King Abdullah Economic City (KAEC), to explore tourism development opportunities in Saudi Arabia. This memorandum provides an important framework for knowledge exchange and joint development of projects aligned with global best practices, contributing to the growth of the tourism sector and enhancing Saudi Arabia’s appeal as an investment and tourism destination.”

Through its strategic partnerships, the Tourism Development Fund continues to strengthen Saudi Arabia’s tourism investment ecosystem and reinforce the positioning of its destinations as global hubs for high-quality tourism projects.

Almasar Alshamil Education Sets Ambitious Roadmap for the Year Ahead

Almasar Alshamil Education enters 2026 with strong operational momentum and a clear roadmap for growth, following its successful listing on the Saudi Exchange (Tadawul) and a year of record expansion across Saudi Arabia and the UAE.

For Almasar Alshamil Education, the start of the year represents a moment of renewal and reaffirmation of purpose at a time when education is central to Saudi Arabia’s Vision 2030 agenda and the development of a resilient, knowledge-based economy. As demand grows for inclusive education, specialized care and employability-focused higher education, the company is scaling its platform to meet the Kingdom’s evolving needs. In 2026, Almasar Education’s strategic focus is on powering expansion, diversification, and opportunity, strengthening its footprint across key education segments, broadening its portfolio of services and programs, and creating new pathways that unlock long-term value for learners, communities, and partners across the Kingdom and wider region.

Towards the end of last year, Almasar Alshamil Education, successfully listed 30 percent of its share capital on Tadawul. The listing marked a significant milestone in Almasar Education’s growth journey, following a period of strong financial and operational performance. In the first nine months of 2025, Almasar Education reported revenue growth of 24 percent year-on-year to SAR 336 million and EBITDA of SAR 129 million, driven by record student and beneficiary growth across both Special Needs Education and Care (SEC) and higher education. Total students and beneficiaries reached 28,000 across Saudi Arabia and the UAE.

As Saudi Arabia accelerates its national transformation, education systems must deliver inclusive access, measurable outcomes and clear pathways into employment. Almasar Education operates at this intersection, linking early intervention and specialized care with industry-aligned higher education.

Today, the company is the largest provider of Special Needs Education and Care in Saudi Arabia, operating 39 daycare centers, 14 schools and three clinics through the Human Development Company (HDC), supporting approximately 8,000 beneficiaries. In parallel, Almasar Education leads the private higher education in the UAE through its two major institutions: Middlesex University Dubai, the largest private university in Dubai, and NEMA Holding, Abu Dhabi’s largest tertiary education group,

operating Abu Dhabi University and Liwa University.

In the year ahead, Almasar Education will focus on four strategic priorities designed to expand provision, strengthen academic offerings, advancing technology integration, and deepening strategic partnerships.

As the leading provider of specialist education and the largest provider of private higher education in the GCC, Almasar Education is committed to expanding its reach further in the region in the coming years, offering its academic expertise and knowledge to support more communities in the Middle East.

Expansion in Saudi Arabia remains a core priority. Building on the rapid growth of the Human Development Company’s network, Almasar Education plans to continue opening new Special Needs Education and Care

centers and schools across key regions in the Kingdom, responding to rising demand for specialized education, rehabilitation and residential services. Within this education sector, the organization will continue to scale digital platforms that support standardized rehabilitation, outcome measurement and personalized care.

Echoing Vision 2030 and Saudi Arabia’s focus on further improving its higher education offering, Almasar Education will bring reputed universities to Saudi Arabia in the coming years.

As part of its higher education portfolio in the UAE, Almasar Education will continue to enhance and expand academic offerings building on existing programs in artificial intelligence, business analytics, cybersecurity and applied sciences, as well as introducing new programs aligned with labor market needs. A key focus will remain on employability, internationalization and applied learning, supported by industry partnerships and real-world exposure. As we move further into 2026, AI-enabled learning, data analytics and digital research platforms will remain central to curriculum delivery and student experience.

Partnership development will also play a critical role as the company continues to grow and evolve across the region in multiple academic disciplines. Over the coming year, Almasar Education plans to deepen collaboration with international academic institutions, industry partners and public sector stakeholders, strengthening transnational education models, research activity and pathways from education into employment.

Majed Al Mutairi, Chief Executive Officer of Almasar Alshamil Education, said: “The beginning of a new year is a moment to reflect on responsibility and opportunity. Following our successful listing on the Saudi Exchange, we enter the year with a strong platform for growth and a clear mandate to deliver impact. As education continues to play a central role in Saudi Arabia’s Vision 2030 and UAE Vision 2030, our focus remains on scaling inclusive, future-ready education that delivers real outcomes for learners and society.”

Entering the new year as a publicly listed company, Almasar Education reaffirms its mission to deliver inclusive, high-quality education that supports lifelong learning and meaningful societal impact, underpinned by a strong commitment to educational excellence, responsible growth, and long-term value creation. Its long-term vision to build connected pathways from early intervention through to higher education and the workforce, continues to guide every stage of expansion and investment.

DAR GLOBAL AND THE TRUMP ORGANISATION EXPAND SAUDI PORTFOLIO WITH USD 1BN TRUMP PLAZA JEDDAH

Dar Global (LSE: DAR), the London-listed international luxury real estate developer, announced today the official launch of Trump Plaza Jeddah, marking its third prestigious collaboration with The Trump Organization in Saudi Arabia. Valued at over USD 1 billion, this landmark development, strategically located within the expansive Amaya development along King Abdulaziz Road, is poised to redefine luxury urban living in Jeddah’s thriving real estate landscape, following the successful launch of Trump Tower Jeddah in December 2024.

Trump Plaza Jeddah is envisioned as ‘Jeddah’s Most Connected Address’, offering a fully integrated mixed-use destination for the discerning global citizen, seamlessly bringing together residences, offices, retail, and dining within a single, connected address.

“Eric Trump, Executive Vice President of The Trump Organization, commented: “Expanding our presence in Saudi Arabia with Trump Plaza Jeddah underscores our commitment to world-class quality and iconic design. This project reflects the strength of our relationship with Dar Global and our confidence in Jeddah as a dynamic, globally relevant city. Trump Plaza Jeddah will set a new benchmark for integrated urban destinations.”

Residential offerings include fully furnished 1, 2, and 3-bedroom Trump Executive Residences; premium 2, 3, and 4-bedroom Trump Park Residences; and exclusive 4-bedroom Trump Townhouses.

Together with thoughtfully designed home offices, premium retail, and curated dining, the project redefines modern living by blending convenience and luxury into a single, connected destination. Optional rental management services further enhance the appeal for international owners seeking a turnkey ownership experience.

Central to this lifestyle offering is the exclusive 4,000-square-metre members-only Vitality Club, featuring golf simulators, a spa, sports medicine and recovery facilities, swimming pools, fine dining, a cigar & library lounge, coffee bar, and high-performance wellness spaces. These are complemented by destination retail and dining concepts, including Trump Grill, Trump Daily, an artisan bakery, and a fitness pro shop, reinforcing the project’s positioning as a district that operates seamlessly day and night.

Located at the heart of the 1,000,000-square-metre Amaya development, Trump Plaza Jeddah anchors a new, highly integrated urban district that reflects the Kingdom’s growing prominence as a global real estate destination, supported by foreign-ownership incentives, a 0% capital gains tax, and accelerated infrastructure investment.

“Ziad El Chaar, CEO of Dar Global, added: “The launch of Trump Plaza Jeddah represents a major milestone in our Saudi portfolio. This is not a single-use development, but a carefully curated urban ecosystem designed for global residents who want to live, work, and connect within the best address in Jeddah. Anchored by a private park and supported by world-class amenities, Trump Plaza Jeddah introduces a new model for modern city living in the Kingdom.”

“NOVA” LAUNCHES THE FIRST PHASE OF PLANTING 200,000 TREES IN SUPPORT OF THE “SAUDI GREEN” INITIATIVE

Health Water Bottling Company, the owner of the leading bottled water brand “Nova”, has launched the first phase of its national tree planting campaign in support of the Saudi Green Initiative. This step follows the Memorandum of Understanding signed last year with the National Center for Vegetation Cover Development and Combating Desertification (NCVC) to plant 200,000 trees across various regions of the Kingdom.

The initiative focuses on four key objectives: identifying priority areas for reforestation, promoting the use of native plant species, engaging the company’s employees in afforestation activities, and supporting the rehabilitation of Se’ed National Park near the company’s bottling plant in the Rimah governorate.

The project’s first phase began at Nova’s bottling plant in the Se’ed region, located 110 km east of Riyadh, with the participation of employees and several partners. The company carefully selected a diverse range of tree species that require minimal water and are well adapted to the local climate and soil conditions, enhancing the sustainability and resilience of the surrounding environment.

“Commenting on the initiative, Mr. Suleyman Serdar Seyhanli, CEO of Health Water Bottling Company, said: “This initiative forms part of our ongoing efforts to reduce our carbon footprint and protect local ecosystems through programs focused on expanding afforestation, rehabilitating degraded land, safeguarding wilderness areas from desertification, and restoring them to their natural ecological cycles, thereby contributing to improved rainfall patterns. This step represents a direct investment in environmental preservation and reinforces the national objectives of the Saudi Green Initiative. We remain committed to enhancing environmental protection and elevating quality of life while actively supporting national sustainability targets in alignment with the goals of Saudi Vision 2030.”

“Mr. Seyhanli added: “We utilize treated wastewater from our operations at Nova’s bottling plant to irrigate the trees surrounding our facilities, reflecting our commitment to adopting best practices in water sustainability. Smart and efficient water use is fundamental to expanding green cover and is a key part of our environmental responsibility to develop innovative solutions that support ecosystem protection. Through these efforts, we aim to create a lasting environmental and social impact, enrich natural habitats for wildlife, and contribute to achieving greater ecological balance.”

Participants at the event dedicated the day to planting trees and actively contributing to the collective effort to enhance green cover in the surrounding area of Nova’s bottling plant.

CEOs in Saudi Arabia remain confident on growth and AI adoption - PwC’s 29th

Global CEO Survey: Saudi Arabia findings

Business leaders in Saudi Arabia are entering 2026 with strong confidence in domestic growth, supported by sustained non-oil momentum, record investment inflows and continued progress under Vision 2030.

Findings from PwC’s 29th Global CEO Survey show that, while global uncertainty persists, CEOs in the Kingdom are balancing near-term discipline with long-term ambition, doubling down on innovation, artificial intelligence (AI) and strategic acquisitions to build resilient, future-ready organisations.

The survey reveals that 94% of CEOs in Saudi Arabia are confident in domestic economic growth, a marked improvement from last year. It reflects strengthening business sentiment and growing confidence of business leaders in the Kingdom’s long-term economic trajectory. Despite ongoing geopolitical and macroeconomic headwinds, Saudi Arabia continues to benefit from sustained public investment, structural reforms and accelerating diversification across priority sectors.

Riyadh Al Najjar, Chairman of the Board & Saudi Country Senior Partner, PwC Middle East, said: “CEOs in Saudi Arabia are entering the next phase of growth with confidence and clarity of purpose. By leveraging the Kingdom’s leading investment capabilities and Vision 2030 growth agenda, business leaders are investing in AI, innovation, and new sectors to build resilient, future-ready organisations. This ambition is rooted in a shared responsibility and immense pride in our nation, and a collective drive to compete and lead globally.”

From near-term discipline to long-term growth

While short-term revenue expectations remain measured, reflecting a cautious operating environment, confidence strengthens markedly over the medium term. 71% of CEOs in Saudi Arabia expect revenue growth over the next three years, well above the global average. This outlook underscores a deliberate shift toward long-term value creation as diversification efforts mature, and non-oil demand continues to scale.

Saudi Arabia’s position as a major global investment destination further reinforces this confidence. Strong

foreign direct investment inflows, expanding private-sector activity and a pipeline of largescale projects across manufacturing, tourism, infrastructure and technology are translating into improved business performance and sustained competitiveness.

AI and innovation embedded at scale

Innovation is increasingly embedded at the core of corporate strategy in the Kingdom. Nearly 65% of CEOs view innovation as critical to their business strategy, with AI playing a central role in reshaping operating models, decision-making, and customer engagement. Eight in ten CEOs believe their organisational culture supports AI adoption, positioning Saudi organisations ahead of many global peers in terms of readiness to scale AI responsibly and effectively.

M&A and cross-sector expansion drive competitive advantage

Confidence in the growth outlook is also reflected in deal activity. 73% of CEOs in Saudi Arabia plan to pursue a major acquisition in 2026, well above global levels. M&A is increasingly being used as a tool to access new capabilities, technologies and markets, as well as to support cross-sector expansion aligned with the Kingdom’s diversification agenda.

In the next three years, 84% of CEOs in the Kingdom anticipate deal value to come from sectors outside their core industry compared to only 63% of their global peers, demonstrating a willingness to rethink traditional business models and capture emerging opportunities across technology, consumer markets, industrials and services.

Technology, media and telecommunications have emerged as leading areas for diversification for CEOs over the next three years.

Strengthening resilience in an uncertain world

For business leaders in Saudi Arabia, geopolitical risk, cyber threats and climate-related challenges remain prominent concerns, driving a stronger focus on cybersecurity, supply-chain resilience, and operational agility.

Looking ahead

As Saudi Arabia transitions into its next phase of economic development, the survey highlights a clear leadership agenda: deepening productivity, embedding AI at scale, strengthening talent ecosystems and using M&A as a capability accelerator. CEOs who invest now in innovation, data foundations and resilient operating models will be best positioned to shape the Kingdom’s next decade of growth and reinforce its role as a leading global economic hub.

UNDER THE PATRONAGE OF THE MINISTER OF TOURISM: OPENING OF “RADISSON HOTEL MADINAH,” ENABLED BY THE TOURISM DEVELOPMENT FUND

In the presence of His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of the Tourism Development Fund (TDF), the official opening ceremony of Radisson Hotel Madinah was held. The hotel is enabled by the Tourism Development Fund -the national enabler of Saudi tourism sector. The opening of the hotel comes within ongoing efforts to enhance the hospitality infrastructure in Madinah and to increase its readiness to receive visitors, contributing to improving the quality of

tourism services in line with the objectives of the National Tourism Strategy and Saudi Arabia’s Vision 2030.

In this context, His Excellency Mr. Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of TDF, stated that the opening of the Radisson Hotel Madinah reflects the Fund’s commitment to enabling high quality and diversified projects that meet visitors’ needs. He said:

““Saudi Arabia continues to advance the development of the hospitality sector across different regions to ensure the provision of exceptional accommodation experiences that enhance the visitor journey and support the sustainable growth of tourism, particularly in cities of religious and historical significance such as Al Madinah.”

In line with this, TDF CEO Mr. Qusai Al-Fakhri, confirmed that the opening of the Radisson Hotel in Al Madinah is a high-quality addition to the hospitality ecosystem in a destination characterized by its diverse religious, economic, cultural, and historical attractions. He noted that the hotel will enhance readiness and elevate the accommodation experience for visitors, reflecting the significance of Al Madinah throughout the year.

The four-star Radisson Hotel Madinah spans an area exceeding 2,300 square meters. It comprises 165 rooms, located next to Qiba Mosque and 12 minutes by car from the Prophet’s Mosque and 20 minutes from Prince Mohammed bin Abdulaziz International Airport, making it a convenient choice for city visitors and pilgrims.

The hotel includes a restaurant serving guests and visitors, dedicated meeting and event spaces, and sports facilities. Additionally, the hotel contributes to stimulating the local economic activity and supporting the tourism and hospitality ecosystem, enhancing Al Madinah’s readiness to receive increasing numbers of visitors and pilgrims in the coming years.

This project is part of the portfolio of tourism projects enabled by the Tourism Development Fund in Al Madinah and across various regions of the Kingdom.

The Fund has contributed to enabling more than 130 tourism projects in Al Madinah, with total contributions exceeding SAR 1.5 billion and accommodation capacity surpassing 2,100 hotel rooms, reaffirming its role in enabling tourism investment, advancing sustainable development objectives, and increasing the tourism sector’s contribution to the national economy, in line with the National Tourism Strategy and Saudi Vision 2030.

RIYADH AIR PARTNERS WITH NEO SPACE GROUP TO INTRODUCE CUTTING-EDGE HIGH SPEED IN-FLIGHT CONNECTIVITY ON ITS NEW AIRBUS A321 FLEET

Neo Space Group (NSG), a PIF company and Saudi Arabia’s leading commercial space services provider, today announced a strategic partnership with Riyadh Air, Saudi Arabia’s new national carrier, to equip its Airbus A321 fleet with NSG Skywaves® - the Group’s advanced in-flight connectivity (IFC) solution.

This collaboration marks a major milestone in Riyadh Air’s digital transformation, accelerating our vision to become the world’s first digitally native airline. Every interaction is designed to be connected, personalized, and seamlessly powered by technology, enabling passengers to stream, message, browse, game, and stay productive at 35,000 feet with the same effortless connectivity they experience on the ground.

““This partnership underscores NSG’s commitment to innovation and to delivering best-in-class connectivity across Saudi Arabia,” said Martijn Blanken, CEO of Neo Space Group.

“We are proud to collaborate with Riyadh Air to create a digitally seamless experience for passengers, reflecting the Kingdom’s vision for the future of aviation.”

“Adam Boukadida, CFO of Riyadh Air, stated: “As the world’s first digitally native airline, Riyadh Air is reimagining what air travel can be by fusing advanced technology, seamless connectivity, and authentic Saudi hospitality. Our first Airbus A321 is anticipated in Q4 2026, and our collaboration with NSG ensures every passenger, especially members of Sfeer, our loyalty program who receive free Wi-Fi, will enjoy a truly connected journey. We are dedicated to setting new global standards for digital aviation, leveraging the ambitious Saudi technical infrastructure that truly brings this partnership to life.”

Riyadh Air, which recently commenced operations between Riyadh and London Heathrow, will introduce high-speed passenger connectivity of up to 300 Mbps on its A321 fleet. Powered by NSG Skywaves®, the service will use HBC+ hardware featuring the Thinkom Ka2517 antenna - a system trusted by more than 1,700 aircraft worldwide.

NSG Skywaves® leverages SES’s Open Orbits™ network, which combines MEO’s low-latency, high-speed performance with GEO’s stability and global coverage to deliver reliable broadband connectivity. This advanced IFC system enables Riyadh Air to enhance passenger experience while improving fleet efficiency and operations.

Riyadh Air and NSG expect this partnership to set a new benchmark for connected, intelligent travel experiences combining Saudi innovation, digital excellence, and world-class hospitality for passengers within the Kingdom and across the region.

The partnership underscores Saudi Arabia’s commitment to driving innovation and digital transformation within the aviation sector, reflecting the nation’s ambition to redefine the passenger experience through cutting-edge connectivity.

By enabling seamless, high-speed communication in the skies, this collaboration supports Vision 2030’s objective of positioning the Kingdom as a global leader in advanced, passenger-centric air travel and a hub for technological excellence in aviation.

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