WHITE MOUNTAINS Scenic New Hampshire
Smiley Publishing Group dba Panoramic Publishing/The Laker
LLC
YOUR GUIDE TO BOATING IN THE LAKES REGION
Boating on the Lakes magazine will return in 2017 with expanded distribution and a slew of new features that will help boaters get the most out of the boating experience in the Lakes Region. The glossy magazine format is a welcome resource guide for boaters with information on where to dine by boat, a calendar of boating related events for the entire summer and helpful tips. Distributed weekly all spring and summer long at local marinas, State of NH Information Centers and high traffic locations throughout the Lakes Region, your advertising message will get into the right hands.
2017 EDITION
Published April 28 | Deadline: April 6, 2018
30,000 COPIES DISTRIBUTED FREE
COMPLIMENTARY Courtesy of
throughout the spring and summer season at over 200 Laker distribution locations in the Lakes Region and select locations along the NH Seacoast.
BOATING ON THE LAKES • 2017 EDITION • 1
The Laker at Home is direct-mailed to every household in the 14 zip codes sur-
rounding Lake Winnipesaukee, over 28,000 homes! With a total press run of nearly 33,000 copies, Laker at Home is loaded with local editorial content on home decorating, building and maintenance. Most importantly, Laker at Home spring and fall editions will get your message into every local household.
plimentary
spring 2017 • com
28,908 Mailed to Homes in 14 Lakes Region Communities Center Harbor, 03226 ......................................... 1,407 Center Sandwich, 03227 ....................................... 568 Laconia, 03246 ................................................... 8,024 Laconia, 03247 ...................................................... 919 Gilford, 03249 .................................................... 3,898 Meredith, 03253 ................................................ 3,712 Moultonborough, 03254 .................................... 2,322 Alton, 03809 ...................................................... 1,767
Alton Bay, 03810 ................................................ 1,142 Center Tuftonboro, 03816 ..................................... 540 Melvin Village, 03850 ............................................ 341 Mirror Lake, 03853 ................................................ 414 Wolfeboro, 03894 .............................................. 3,169 Wolfeboro Falls, 03896 ........................................... 685 Delivered to Laker distribution points ..........4,000 TOTAL CIRCULATION ..................................32,908
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home • spring 2017
fall 2017 •
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complimen
tary
SPRING Published: April 13 | Deadline: March 20, 2018 FALL Published: September 28 |Deadline: September 1, 2018
Advertising Rates Rates Advertising Ad Size
Ad Size
1/8 Page
H – 3.6125” x 2.325”
1/4 Page
V – 3.6125” x 4.875”
1/2 Page
V – 3.6125” x 10”
H – 7.5” x 2.325”
H – 7.5” x 4.875”
Full Page 7.5” x 10”
Add 20% for Color
Total
First 50% Payment*
Second 50% Payment*
$300
$150
$150
500
250
250
775
387.50
387.50
1,200
600
600
home • fall
2017 • 1
SUMMER Published: June 8 Deadline: May 4, 2018 Winter Published: November 30 Deadline: October 26, 2018
If your restaurant needs to reach summer visitors to the Lakes Region, Dining Out in the Lakes Region is the only way to go! With 50,000 copies distributed weekly throughout the Lakes Region and at State of NH Information Centers, you'll get your message in front of your best customers. With thousands of new visitors to the Lakes Region each week, here's your restaurant's vehicle to reach those folks with the expendable income to make Summer 2015 a success.
SUMMER 2017
a n s e l s
Published May 25| Deadline April 25, 2018
Summer Rates AD SIZES
Half Page (7.5”x4.875”) Full Page (7.5”x10”)
COMPLIMENTARY www.diningoutnh.com
1
TOTAL
Dining Out in the Lakes Region
50,000 Summer Circulation
$850 1350
TOTAL
20% Pmt. 40% Pmt. 40% Pmt. by Oct. 10 by Nov. 10 by Dec. 10
Half Page (7.5”x4.875”) Full Page (7.5”x10”) Add 20% for Color
White Mountains
shire
te Mountai
$150 240
$300 480
Total
$350
$175
$175
600
300
300
1/2 Page
850
425
425
Full Page
1350
675
675
Ad Size
rs
1/8 Page
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When Gu
1/4 Page
Hampshire
ins
V – 3.6125” x 4.875”
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White Mo
H – 7.5” x 2.325”
V – 3.6125” x 10” H – 7.5” x 4.875”
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The Wh
7.5” x 10” Scenic New
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| White Moun
Dining Out in the Lakes Region
Second 50% Payment*
Ad Size
n Wayfare
1
First 50% Payment*
H – 3.6125” x 2.325”
Winter 2017/18
$300 480
Advertising Rates Rates Advertising
Scenic New Hamp
de for Whi
$750 1200
COMPLIMENTARY
WINTER 2017-2018 www.diningoutnh.com
30,000 Winter Circulation
1
When Gui
$340 540
Published Nov. 20 Deadline Nov. 1, 2018
AD SIZES
t, Where and
$340 540
Add 20% for Color
Winter Rates
The Who, Wha
$170 270
Need to reach those winter visitors... snowmobilers, downhill and cross country skiers, ice fishermen and the locals? Dining Out Magazine can reach them all with 30,000 copies in hotels, motels, State of NH Information Centers and Chamber offices. We can help your restaurant thrive throughout the cold winter months.
Your Dining Out Ad Will Be Posted on Our Website at No Additional Cost to You!
summer 2017
20% Pmt. 40% Pmt. 40% Pmt. by June 10 by July 10 by Aug. 10
Add 20% for Color
tains | Summ
er 2017 | 1
Scenic New Hampshire,Will provide both sides of the Presidentials, with an affordable and effective means of communications in the mountains that is similar to our popular Lakes Regions publications. Our large press runs combined with a long shelf-life, will continue in the tradition and style of the former Best Read Guides publications. Our larger format and incremental billing means more bang for your buck.
une 8 18 mber 30 2018 Scenic New
s | winter
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Hampshi
2017/18
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50,000 Circulation Summer & Winter
The $6 Million Investment in Your Business!
DID YOU KNOW...
In 2018 the State of NH will spend over $6,000,000 to attract tourists and visitors to our great state? Over 36 Million visitors will spend Over $5 Billion in the year to come. Smiley Publishing Group helps business people reach this important market while those visitors are here on the ground in New Hampshire. They’re here right now. From The Great North Woods to the Seacoast and everywhere in between, you’ll find the Smiley Publishing Group family of publications strategically distributed to educate millions of these valued visitors about your business. Extensive research by groups like Plymouth State University show visitors are looking for unique experiences and that they are willing to spend hard-earned vacation dollars to discover delicious dining, unique shopping and exciting attractions. New Hampshire IS our passion and we present it to visitors like nobody else can or does.
Smiley Publishing Group, LLC Millions of Positive Impressions, One Person at a Time! Mailing: P.O Box 119, Wolfeboro Falls, NH 03896 Physical Address: 83 Center St., Wolfeboro, NH Phone: 603-569-5257 www.thelaker.com lkr@thelaker.com
Think about the last time you took a vacation someplace new? Did you find yourself picking up tourism literature and similar publications? Our company will effectively reach more tourists and second home owners than any other publishing company in New Hampshire in 2017. Let us help your business reach this affluent and lucrative audience for a fraction of a penny per person. It’s what we do... for you!