BackBone: February 2026

BONE

FROM SANJIV'S DESK

President and CEO, Sanjiv Razdan

Dear Franchisees and The Joint Community,

The Align 2026 National Conference is just around the corner, and what we have planned is exciting, engaging, and centered around you – our franchisees – and your business. We have consulted with members of NFAB and many other franchisees from across the system to validate the topics and ensure that the content will be highly valuable and interesting to conference attendees. Here is what you can expect to learn by attending:

1. The Joint’s Big Brand Vision – The conversation around health and wellness continues to evolve. Consumers are more mindful than ever about longevity, wellness and self-care routines, sleep, posture and more. At Align 2026, we will showcase what’s on the immediate horizon for our brand, how our approach to chiropractic care plays a role in this new mindset, and the action we can take to realize our vision.

2. Priority Projects and Initiatives – There will be a lot of content around the ongoing projects that are in progress at the Clinic Support Center, including the AXIS Front Office redesign and the exploration around incorporating supplements and orthotics into our clinic environments. These initiatives are designed to fuel growth across our franchise system and create a more engaging patient experience.

3. Collaborate with Your Peers – We heard your feedback around wanting to learn directly from each other and Align 2026 will offer several working sessions co-led by outstanding franchisees from our system who will share how they are moving the needle and finding success.

Registration is still open but only until March 6. Once we reach the registration deadline, there is no guarantee that rooms will still be available at Talking Stick Resort. Read more on page 8 or visit our conference websitehttps://align.thejoint.com/align26 - to register.

Earlier this month, we made Align One a permanent offering. Throughout our ongoing pilots, Align One showed strong adoption as a retention lever as compared to Flex Plan. Furthermore, Align One resulted in a higher percentage of patients with one or more visits, indicating that Align One is offering patients the flexibility and affordability they need to continue their chiropractic care.

We are currently in the final days of our Step Into Wellness Sale which will conclude on March 2 and is designed to re-engage lapsed patients, especially as they are restarting their new year with healthier routines in mind. Historically, this promotion has proven successful in driving conversion with existing patients who are not currently on a Wellness Plan. A few reminders and best practices are on page 5 to help guide your ongoing efforts towards a strong finish.

Thank you for your ongoing focus and commitment, and I am looking forward to seeing many of you at Align 2026 in Scottsdale very soon!

Together we serve,

Sanjiv Razdan

TERNIE,

LEONARD

& ERIQUE

GO Elite: A New Level of Best in Class for Grand Openings

ARELLANO

(Parrish, FL)

TOTAL CLINICS OPEN: 954

FRANCHISED UNITS: 879

There are no GO Elite clinics during the period of January 6, 2026 to December 5, 2026.

Step Into Wellness Sale

STEP INTO WELLNESS Sale Concludes on March 2

Promotion Guide 2026

here are just a few days remaining in The Joint’s annual Step Into Wellness Sale which invites lapsed patients and those not currently on a Wellness Plan or Flex Plan to receive their first month for just $45.

PROMOTIONAL OVERVIEW

Tips for Sales Success

As we approach the final days of the promotion, here are some best practices that can help clinic teams personalize and articulate the offer with their patients.

1. Preparation is key! Before and during a patient’s visit, make sure to review key details and notes regarding the patient’s purchase history, visitation and treatment plan.

Refer to the Step Into Wellness Sale Promotion Guide for discussion points, suggested local social media content and frequently asked questions.

In the summer and fall of 2025, The Joint Chiropractic provided several discounted opportunities for our lapsed and other non-plan members to discover the significant savings of our Wellness Plan. In addition to driving sales in our clinics, The Joint was able to help those patients rediscover and continue the benefits of routine and affordable care with a treatment plan provided by their Doctor of Chiropractic. The Joint is kicking off the New Year with our “Step Into Wellness” Sale, a February promotion offering those same savings to existing patients not currently on a Wellness Plan.

Key Dates

● Sale Start Date: Morning of Monday, February 2, 2026

2. Relate the offer to a patient’s treatment plan. Wellness Coordinators and doctors should collaborate to help the patient understand how the offer can help them achieve their personal health and wellness goals.

● Sale End Date: End of Business on Monday, March 2, 2026

3. Demonstrate the specific savings a patient will receive. Show the patient the exact savings they can receive via the offer by explaining the normal Wellness Plan price in your specific pricing zone versus the savings they will receive on their first month.

Offer Details

ERe-engaging lapsed patients is a focused priority in 2026, and the Step Into Wellness Sale is a major opportunity to connect with that target group. Thank you for your efforts!

 Questions? Please contact your RD or FBC partner.

Primary Offer: Purchase a Wellness Plan and get your first month for just $45!

Secondary Offer: None.

Target Audience

Tools and Resources for the

System

Existing Walk-In patients who have had a visit since February 2024, and are not currently on a Wellness Plan, Flex Plan or Align One Plan.

ach month, we’ll share newly-available support materials and guides that have been developed by the CSC to support franchisees and clinic teams. Explore the latest resources below!

This includes:

FOR FRANCHISEES:

● Canceled Wellness Plan, Flex Plan, or Align One members.

CareCredit Information Session Recording – A recording of an information session hosted by The Joint and CareCredit on January 29. Download and watch the video. 

● “One-and-done” patients.

Download the complete list of available toolkits, user guides, and instructional webinars. 

● Walk-in patients who have not converted to a plan or package.

February’s Patient Newsletter Focuses on Movement as Self-Care

The February edition of our patient email newsletter was delivered to all email subscribers via Iterable beginning Tuesday, February 10.

View the newsletter. 

This month focuses on movement as a form of selfcare and a foundation for everyday comfort, balance, and independence. Subscribers will find insights on how consistent movement contributes to active aging, simple ways to improve balance during the winter months, and guidance on why routine chiropractic care can be an act of self-love that enhances mobility, posture, and recovery. We also highlight National Senior Independence Month, with practical ways chiropractic care may help older adults stay active, confident, and engaged at every stage of life.

WC Profile: Colleen McCarthy

The Joint Chiropractic – Sarasota Siesta Row (FL)

Since starting at The Joint Chiropractic – Sarasota Siesta Row, Colleen McCarthy has created a welcoming, patient-first environment that helps every individual feel valued and cared for from the moment they walk through our doors.

“Her professionalism, warmth and consistency elevate the patient experience, making chiropractic care approachable and life-changing for our Sarasota Siesta Row community,” says Dr. Brandon Heath, D.C.

Colleen has earned the trust of both her patients and team members by ensuring every interaction reflects The Joint’s core values and standards. She has helped the clinic become one of the highest performers in the market through her strong conversion rates of over 80 percent. She is always available to pick up an extra shift, helps train new Wellness Coordinators and strives for continuous improvement in clinic operations.

“What I enjoy most about being part of The Joint is the relationships I build with patients and the sense of family in our clinic,” says Colleen. “It’s rewarding to know that together, we’re making a real difference in people’s quality of life.”

Training Development: New Help Desk Course & Resource Available in The Learning Center

Help Desk Basics eLearning

Help Desk Basics is a 5-minute eLearning course and quiz designed to give learners foundational knowledge on accessing the Help Desk site, navigating its features, and submitting tickets. This course is recommended for new hires and anyone who requires access to the Help Desk.

To enroll, visit The Learning Center: Catalog > Technology, Systems, and Hardware > Help Desk Basics

Help Desk Guide for Requesters Resource

The Help Desk Guide for Requesters is available in The Learning Center. This quick reference guide is designed to provide step-by-step instructions for completing a variety of tasks in the Help Desk system.

To view, visit The Learning Center: Resources > Technology, Systems, and Hardware > Help Desk Guide

Training Tip: Rollout Guides for Owners & Ops Managers

Owners and Ops Managers looking for more information about courses in The Learning Center or extra support with implementation should review the accompanying Rollout Guide. Rollout Guides outline the course, who should take it, and the expected learning outcomes, plus they include practical strategies to validate success. They’re a great best-practice resource to consult before rolling out any new training for your team.

To access Rollout Guides visit The Learning Center: Resources > Business, Marketing, Operations > Operations > Leadership > Rollout Guide.

To ensure accurate reporting, TLC Admins should periodically review their user list in The Learning Center (TLC) and deactivate accounts of terminated users. Review all active user information to confirm accuracy— including valid email address, matching username, and current job title. Keeping user lists up-to-date is the responsibility of the TLC Clinic Admin and ensures accurate transcripts and reporting.

For instructions, please refer to The Learning Center FAQ.

April 13, 14 and 15, 2026

Talking Stick Resort

Scottsdale, Arizona

Align 2026 is all about moving our business forward with clarity and confidence. Our conference event will bring our system together around clear priorities, shared accountability and practical strategies for growth while simultaneously showcasing how our brand is Made to Move.

Gather with colleagues and friends in Scottsdale for focused sessions and peer-led discussions that will define how we work together to fuel growth across our franchise system.

Visit https://align.thejoint.com/align26 to secure your spot today!

The final day to register is March 9, 2026

Hotel rooms are not guaranteed after March 9.

CONFERENCE ATTENDEE REGISTRATION

• Franchisees as listed on the franchise agreement

• Managers within a franchise organization

• Doctors of Chiropractic

• Regional Developers and RD Team members

• Any other member of the franchise system

What’s Included? Access to all Align 2026 conference content and breakout sessions and all networking receptions and special events.

Registration Rate: $900

FRIENDS & FAMILY

ATTENDEE REGISTRATION

Any adult guest of a conference attendee who is not a member of the franchise system, such as a spouse or partner.

What’s Included? Participation in all networking receptions and special events, plus breakfast and lunch on both days of the conference. Conference access is not included.

Friends & Family Rate: $550

 Questions? Check out the Frequently Asked Questions section of the Align 2026 website, or reach out to Jolene Whitehead, PMO Project Manager at Jolene.whitehead@thejoint.com

March’s Social Media Opportunities Bring Fresh Energy to Your Feed

March is all about fresh starts, movement, and momentum! With spring energy in the air and a calendar full of wellness moments, this is the perfect time to highlight recovery, routine care, and the habits that help people feel their best.

CLICK HERE to view the March Social Media Resource Guide and use the themes and key dates to create timely, engaging content that connects everyday movement to real relief.

Clinic Spotlight: The Joint Chiropractic –Rosenburg (TX)

@thejoint_rosenberg

The Joint Chiropractic – Rosenberg (TX) has built an Instagram presence that feels educational, welcoming, and community-focused. Their content combines informative health messaging with relatable, real-world moments that make chiropractic care feel both accessible and relevant to their local audience. Here’s what stands out:

Educates Through Relatable Reels

Rosenberg’s short-form videos focus on explaining how and why chiropractic care matters. The Reels break down common issues like tension, posture, and mobility into simple, digestible bits, helping to connect followers to the everyday benefits of care.

Community & In-Clinic Moments

Their feed often features real in-clinic activity including adjustments, team greetings, and candid moments that show personality behind the care. These glimpses help humanize the clinic and reduce fear or uncertainty around chiropractic visits.

Trend-Friendly, Fun Edutainment

Many of the clinic’s Reels incorporate trending audio, light humor, or popular formats that resonate on Instagram. These are often paired with education (e.g., simple stretch demos or repositioning tips), striking a balance between fun and informative.

The Joint Chiropractic – Rosenberg (TX) demonstrates how social media can educate, entertain, and build credible connections within the community. Through a mix of educational Reels, authentic team moments, and trend-savvy formats, they position chiropractic care as both trustworthy and approachable.

Chiropractic Connections: Building the Brand Across the Country

Last month, Dr. Steve Knauf, D.C., Vice President of Chiropractic and Compliance, attended the American Chiropractic Association's annual Engage event and spoke about the changing landscape of chiropractic. He also shared more about career opportunities at The Joint and spent time connecting with key members of the profession including:

• Dr. Wayne Wolfson, NCMIC Chairman of the Board

• Dr. Garrett Thompson, President of Logan University

• Dr. Carl Cleveland, III, President of Cleveland University

• Dr. Kris Anderson, ACA President, and Dr. Maithy Ta, newly appointed ACA Vice President

• Dr. Don White, President of Texas Chiropractic Association, and

• Dr. Frederick Carrick, Founder of Carrick Institute

Upcoming Events

The Joint is participating in several premiere professional chiropractic events in 2026. If you are interested in assisting at an event, please contact careers@thejoint.com.

Event

Parker Seminars

ACCRAC 2026

Sherman College Lyceum

Logan University Symposium

FCA National Convention & Expo

Palmer Homecoming

Life University Vision Extravaganza

Location Dates

Las Vegas, NV

Kansas City, MO

February 26 - 28, 2026

March 26 - 28, 2026

Boiling Springs, SC April 30 – May 2, 2026

Chesterfield, MO May 1-2, 2026

Orlando, FL

Davenport, IA

Atlanta, GA

Participating in a Local or Regional Chiropractic Event?

August 27 – 30, 2026

September 17 – 19, 2026

September 17 – 19, 2026

If you are a franchise organization or Co-op that is partnering with a professional chiropractic event in your area, email communications@thejoint.com with the name and date of the event for the opportunity to be featured in an upcoming issue of BackBone!

January Leaderboard Metrics

Each month we highlight the performance leaders on some of our critical metrics. Find out who made the January leaderboards below!

TOP 10 SALES PERFORMERS

SAN ANGELO (TX)

$132,013 IN

(FL)