NASSAU COUNTY’S ECONOMY
Today and Tomorrow Blank Slate Media Sponsored Content • November 1, 2019 Photo courtesy of NYCB LIVE’s Nassau Coliseum
34 NASSAU COUNTY’S ECONOMY • Blank Slate Media Newspapers, Friday, November 1, 2019
Business leaders tout L.I.’s strength Say jobs in manufacturing, specialty fields put region in strong economic position now BY TOM M CC A RT HY Long Island, while expensive, has a lot of potential to grow economically and become a place for millennials to live and find work, business experts said in a round table discussion at Blank Slate Media two weeks ago. “I think we’re in an area of opportunity right now,” Harry Coghlan, CEO and executive director of the Nassau County Industrial Development Agency, said. “I see industries that we can tap into.” The Oct. 17 round table was joined by Coghlan, Lisa Mirabile, president of advertising and marketing firm Vertigo Media Group, and Eric Alexander, director of Vision Long Island, which partners with communities across the island to promote economic revitalization and stability. Mark Meinberg, partner-incharge of accounting firm EisnerAmper’s Long Island office, who could not attend, discussed the issues in a telephone interview Monday. Coghlan said new industries can benefit the economy like the renewable energy sector due to the climate measures signed into law by Gov. Andrew Cuomo. The problem is that while the economy is doing well, posi-
PHOTO BY TOM MCCARTHY
From left, Eric Alexander, Lisa Mirabile and Harry Coghlan. tions have become more specialized, Coghlan said. “Right now, we’re a victim of our own success because that low unemployment rate creates challenges,” Coghlan said. “On our side, we have clients that are having issues staffing up in specialized areas.” These areas include specialized machinery, manufacturing and engineering, Coghlan said. Some other “growth sectors” include the film and TV production industry. Grumman
Studios has even begun to expand into Port Washington from Bethpage, Coghlan said. Streaming services like Netflix, Hulu and Disney are constantly trying to outdo each other and are setting up production facilities in New York due to state tax incentives, Coghlan said. “You talk about attracting millennials. It’s about those exciting industries,” Coghlan said. Meinberg said that it is imperative for employers to listen
to what is important for millennials. While they do want to work, they may not want to work as their mothers and fathers did, Meinberg said. Mirabile said that as an incentive to have millennials stay engaged, her marketing firm offers “flex time” to employees. Rather than adhering to the traditional 9 a.m. to 5 p.m. lifestyle, Mirabile’s employee can work whenever they want throughout the day as long as the work is getting done and deadlines are
being met, she said. “If you’re more comfortable working 10 p.m. through the night go for it,” Mirabile said. To combat expensive living on Long Island, Alexander said, despite the fact that his organization is a nonprofit he hires workers at a $50,000 minimum. “Just because we have a good economy doesn’t mean it’s cheap to live here,” Alexander said. Small-business owners and general market brands must also accept changing demographics on Long Island, Mirabile said, adding that her company accepts that Long Island is a diverse community. Demographics and research show that Hispanic culture is on the rise, she said. “You have to show and pay a nod and pay respect to what’s here on Long Island. We are a diverse community,” Mirabile said. Mirabile said that five languages are used in her office and applauded T-Mobile for using “Spanglish,” showcasing a mix of English and Spanish, in its advertisements. Education has been growing on the island and will result in more educated workers, Mirabile said. People are coming from areas like Brooklyn to the island for universities like Hofstra and Stony Brook, Mirabile said. Continued on Page 36
Meet Vertigo Media Prez Lisa Mirabile
L
Lisa Mirabile
isa Mirabile is president of Vertigo Media Group in Bohemia. A creative marketing executive with a focus in brand advertising, Mirabile is skilled in developing and executing innovative strategies that achieve results. Over the last 15 years, Mirabile has established herself as an awardwinning brand strategist, including recognition as Power Women of Long Island and Top 100 Business Women. A full-service agency with 14 years of success, Vertigo Media Group has maintained a boutique operating style that allows the company to work closely with clients to unearth
the best opportunities. Vertigo’s focus for 2019 has been to leverage new technology to continually upgrade its integrated services, as well engaging clients who are serious about communicating with Spanish-speaking audiences. “The importance of the Tesla Science Center at Wardenclyffe goes well beyond Long Island. It will achieve world recognition as a shining example of the extraordinary accomplishments Tesla so tirelessly worked at. It is my honor to be a part of this mission to preserve the laboratory and further the education of today’s youth while preserving Tesla’s legacy.”
Blank Slate Media Newspapers, Friday, November 1, 2019 • NASSAU COUNTY’S ECONOMY
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36 NASSAU COUNTY’S ECONOMY • Blank Slate Media Newspapers, Friday, November 1, 2019
Meet Nassau IDA CEO Harry Coghlan
A
ppointed in March of 2019, Harry Coghlan is the CEO / Executive Director of the Industrial Development Agency (IDA) of Nassau County, NY. In this capacity, Harry; (a) causes the Agency to carry out its Mission Statement, (b) manages the business and aairs of the Agency, (c) leads all projects and sta of the Agency, (d) serves as the Contracting OďŹƒcer of the Agency, and (e) serves as the Chief Compliance OďŹƒcer of the Agency.
Harry Coghlan
Immediately preceding his appointment to the Nassau County IDA, Harry was the President and General Manager of the New York Market of Clear Channel Outdoor (CCO). Appointed in 2010, Harry oversaw CCO’s operations in New York City, Westchester County, Hudson Valley, Northern New Jersey, and Western Connecticut. CCO is one of the world’s largest outdoor advertising companies with over 450,000 displays in 31 countries
across Asia, Europe, Latin America and North America. Prior to managing the New York Market, Harry served as the President and General Manager of Clear Channel Spectacolor, the leading Out of Home advertising company based in New York’s famed Times Square. Upon taking on the role in October 2006, Harry engineered a series of forward-thinking initiatives to position CC Spectacolor for growth and drive transformation in Times Square advertising. In addition to converting static signage to live motion digital video, Harry and his team created entirely new ways for consumers to interact with brands. Harry joined CC Spectacolor in January 2003 as its Finance Manager and prior to joining the Company, Harry served in a variety of executive roles for high proďŹ le consumer products companies, which included expatriate assignments in international business units. Harry spent much of the early part of his career at Avon Cosmetics and Consolidated Edison Company
of New York (ConEd). At Avon, Harry served as Senior Manager – Business Analysis, involved with ďŹ nancial planning, analysis and management of new business initiatives. He was the recipient of the 2000 President’s Award for outstanding contribution. Prior to Avon, Harry served as a Tax Accountant for Consolidated Edison Company of New York. There, he was awarded the Chairman’s Award for outstanding contribution. Harry is a former board member of the Times Square Alliance, the Broadway Association, The Heart Gallery NYC, NYC&Co, and is the founder and former Chairman of the Times Square Advertising Coalition. Current board memberships include the Lone Survivor Foundation and St. Mary’s Healthcare System for Children. Harry holds a bachelor’s degree in Accounting from Wagner College and a master’s degree in Finance from St. John’s University. A native New Yorker, Harry resides in Merrick with his wife and their daughter.
Business leaders talk growing L.I. economy Continued from Page 34 On downtown revitalization efforts, Alexander said that polarization and extremism can detrimentally affect zoning and business changes that could greatly help Long Island. ‘We have a tendency to zoom in on
bad news and we zoom in on polarization. In fact, we promote polarization at every turn,� Alexander said. Media coverage often covers big projects as “who’s for and who’s against,� Alexander said. The hyper-locality of suburbs can
actually help community members get together to get things done, Alexander said. “When things stay hyper-local there’s actually a decent shot at getting a project approved,� Alexander said.
PHOTO BY TOM MCCARTHY
Vision Long Island Director Eric Alexander said that polarization and extremism can detrimentally affect zoning and business changes that could greatly help Long Island.
When things become a large-scale regional need, communities may lash out against the project, Alexander said. On housing projects, Coghlan said that affordability is critical for projects that come before the IDA. On millennials leaving Long Island, Weinberg said, “They’re coming back. They’re buying homes.� Coghlan said that there are “stages of life� that millennials are going through. A person does not want to live in a 350-square-foot apartment for the rest of his or her life, Coghlan said. With downtown revitalization being completed in villages like Farmingdale and Mineola, millennials are incentivized to come back, Weinberg said. “They like the atmosphere of a small city,� Weinberg said. ‘Building little downtowns is going to help.� Weinberg said that he and his accounting firm often try to keep up with trends and said that second-generation immigrants tend to be educated and very high-income people. On what government’s role can be in helping the economic growth of Long Island, Weinberg said that the government can either continue to enforce and nurture old outdated policies or can innovate. He warned that a potential threat to Long Island’s future is water quality and the effects of toxins put into the ground decades ago.
Blank Slate Media Newspapers, Friday, November 1, 2019 โ ข NASSAU COUNTYโ S ECONOMY
The Nassau County IDA strives to make Nassau the best place to
LIVE, WORK AND PLAY! HEREโ S WHY YOUR BUSINESS SHOULD BE HERE
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For more information, visit www.NassauIDA.org, or call us at 516-571-1945
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38 NASSAU COUNTY’S ECONOMY • Blank Slate Media Newspapers, Friday, November 1, 2019
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Meet EisnerAmper’s Mark L. Meinberg
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ark L. Meinberg is partnerin-charge of EisnerAmper’s Long Island Office and leads the Private Business Services Practice there. For three decades prior to joining the firm, Meinberg was the managing partner of a highly successful accounting firm on Long Island. As a business advisor, Meinberg has helped many of his clients grow their businesses, and helped others reorganize and emerge stronger. He has particular expertise in real estate management, e-commerce, leisure and recreation, and staffing agencies. Meinberg is a former NYSSCPA, vice president, executive committee member, and board of directors member. He is a past president of the Nassau Chapter of NYSSCPA where he also served as secretary, treasurer, vice president, president-elect and director.
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25 Red Ground Road Roslyn Heights, NY 11577 Office: (516) 307-1045 Fax: (516) 307-1046 www.theislandnow.com
Mark L. Meinberg
He currently serves as a member of the board of Governors of the Accountants Club of America and is a former first vice president. He formerly sat on the Business Advisory Council for Sterling National Bank in New York City and is a past member of the board of directors for the Institute of Management Accountants. Meinberg is also the founder and past chairman of the Regional Small-Size Managing Partners Forum. He has discussed tax, fraud, and business turnaround topics on television and radio programs and has been quoted in Newsday, Long Island Business News and various professional publications. He was recently honored by UJA-Federation of New York as a Long Island Business and Professional Leader, and the Long Island Business News named him a New York ICON in 2017.
Blank Slate Media Newspapers, Friday, November 1, 2019 • NASSAU COUNTY’S ECONOMY
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