TIE Case Study - Ryan Fisher (GTP+ & Wieden+Kennedy)

ryan fisher | brazil november 2008

brasilia teimosa, recife

the family

GTP+

the solidarity kitchen

INATA

the strategy

Get the people of recife To visit the solidarity kitchen By telling them about the kitchen and what GTP+ does in fighting for respect and human rights of those living with HIV and AIDS

3 audiences people of recife other charities large organisations

creative idea Tudo fica mais gostoso numa Cozinha Solidรกria (Roughly translates to: Everything tastes better at the Solidarity Kitchen.)

the solution

street presence

interior presence

flyers and posters for other charities

the results

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TIE Case Study - Ryan Fisher (GTP+ & Wieden+Kennedy)

Published on Dec 10, 2009

The International Exchange

Ryan Fisher from Wieden and Kennedy spent a month in Recife, a city in the North East of Brazil, working to develop a communications campaign for an HIV/AIDS NGO called GTP+, with their host agency INATA. Ryan came to Recife to work with GTP+ to help to decrease discrimination amongst the population as a whole about products and food stuffs prepared by workers who are living with HIV and AIDS. The primary objective of Ryan’s placement was to create a campaign to promote the Solidarity Kitchen with a view to strengthen the activities and sustainability of GTP+. Before Ryan arrived in Brazil he sat down and wrote a list of objectives that he was hoping he would benefit from spending a month in a completely new environment. The list included obvious things like leadership and communications skills, strategic development, cultural insight and, of course, doing some good. He’s already discovered that what he has gained far exceeds these.

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