Nicolas Jayr's TIE Case Study - BBH London, Grupo Ruas e Praças e Melhor Comunicação

FUNDRAISING

BBH & W+K party

MÃ˜ Live Showcase

FUNDRAISING

30 BBHers offered their talents 142 BBHers contributed money 250 individual contributors in total _ÂŁ11,120 fundraised

HELLO RECIFE!

“THE BRAZILIAN SLUM CHILDREN WHO ARE LITERALLY SWIMMING IN GARBAGE” Guardian UK, October 2013

THE NGO: GRUPO RUAS E PRAÃ‡AS FOUNDED: 1987 PURPOSE: Using art, music and cultural projects as an educational methodology to help street children and adolescents to create a better future for themselves, out of the streets.

30 days on the ground, ÂŁ11,120 fundraised.

THE TASK: Help GR+P raise its profile and show the world the realities of street kids in Recife

THE CREW. One local agency. NGO street educators. Klaus Thymann to help make it happen.

FIRST IMPRESSIONS. Street kids are a reality. And lifeâ€™s indeed tough in the streets.

BUT. Not all is lost. Thereâ€™s hope in the streets.

OUR INSIGHT. We wanted to challenge the outside perception. Street kids always reduced to drugs, poverty and violence.

#TEMVIDANASRUAS Show that there is life, dreams and hopes in the streets and for street kids despite what their conditions.

THE WORK

CLICK HERE TO WATCH THE VIDEO

MORE TO COMEâ€Ś Out TBC. Photo-reportage on Brazil youth culture

Out June. Photo-reportage on street football in Recife.

Thank you, Obrigado!

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Nicolas Jayr's TIE Case Study - BBH London, Grupo Ruas e Praças e Melhor Comunicação

Published on Jun 18, 2014

The International Exchange

After three years at BBH, Nicolas had been nothing but amazed by the experiences that Jeremy, Helen and Elizabeth had on TIE - all BBH TIE Alumni. The idea that his skills and knowledge could play a role in changing and improving the lives of people from communities on the other side of the world meant a lot to him - the living-proof of what creativity can do for good. A few months later after he applied for the programme, he would see himself boarding a plane to Recife, Brazil, to work with an NGO called Grupo Ruas e Praças. But not before a remarkable fundraising campaign: #CityOfGood Nicolas was able to get almost everyone at BBH behind the campaign and it was a huge success. Not only did he raise 11 times more than what he was supposed to, but he got a lot of PR as well. By the time he arrived in Recife, he was given a challenging task: raise GRP's profile and get people to see more than misery in the children living on the streets of the city.