New Zealand Printer
April 2020
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Kia ora, kia kaha, kia atawhai Be well, be strong, be kind New Zealand Printer and PrintNZ send messages of support to our readers
Ruth Cobb, general manager PrintNZ PrintNZ is proud to be able to assist our industry during this situation and provide support to businesses as we navigate unchartered waters. Kiwis have suffered a number of disasters in recent years with earthquakes, volcanoes and mass shootings, and have proudly pulled together during these times to support the affected communities. We are now facing a situation that will have an effect on every Kiwi in one way or another and once again it is time for everyone to rally and do their bit either by staying home or providing essential services. The tentacles of print reach far and wide and this is evidenced by the number of printers, and in turn their suppliers, who are working to ensure that essential supply chains continue uninterrupted. PrintNZ fully
supports the businesses and their staff that are undertaking this work, and likewise supports those that have taken the decision to close and send their staff home. We all have to dig deep, not just during this lockdown period (which may be four weeks or may be substantially longer) but also for some time to come as things rebalance and we work out the new way forward. There is no doubt this will have far-reaching consequences that will flow on for some time to come and the PrintNZ team are here to help, whether you are members or not, this is a time for everyone to be united in the way that Kiwis can. As our logo says, ‘Our Industry, Our People’, and we are here to support you. To everyone in our industry, stay safe, take care of the vulnerable, take care of yourselves and be kind.
Bruce Craig, editor New Zealand Printer Magazine This magazine does not normally run a comment column from the editor. However, our group publisher Brian Moore has asked me to support Ruth’s wonderful words of encouragement. Keep checking the PrintNZ website and of course go to ww.newzealandprinter.co.nz for updates. We have the good fortune to have a pragmatist at the head of PrintNZ and I can’t add anything to what Ruth has said from a practical point of view but, from a personal perspective, I feel impressed with the way the people in this cool little country of Aotearoa have pulled together to try to overcome this threat. With a minimum of fussing and complaining, New Zealanders have agreed to forego some of our basic freedoms and rights, and no small amount of income, in order to make this place safer. And we need to encourage this attitude because covid-19 has the capability to steal the lives of our loved ones from us. As I write this, in the first week of our national lockdown, New Zealand has lost its first citizen to covid-19. The world has lost 33,906 lives and counting. Each life that we lose comes at a cost, whether emotional, psychological, physical or financial. We need to keep as many people alive as we can. With a vaccine at least 12 months away, we will need plans to keep our loved ones newzealandprinter.co.nz
safe until that vaccine arrives or until scientists develop drugs to deal with the effects of the virus. If we can, as a country, bring the rate of covid-19 spread to a halt, or slow it down, then we will need to continue to work together to keep that spread to a minimum. This will involve continued sacrifice, continued government intervention and continued need for understanding and cooperation from all of us as citizens. I also feel grateful that, overall, New Zealanders believe what the experts tell us. This country has not fallen into the trap of saying covid-19 is a hoax. This has given us precious time to make plans for how we can cope. We should also take some pride in the fact that New Zealanders have not made a comparison between the lives we can save and the economy. That is a false dichotomy. Keeping the economy going by allowing large numbers of people to be in confined spaces will kill some of them and that behaviour will ultimately damage the economy. That is not to say we will come out of this better off financially; we won’t. But, if it saves those most vulnerable to covid-19; your parents, grandparents, and others at risk, then the choice is obvious. For those of us who have already lost our parents and grandparents, trust us: you are so better off with them in your life and you simply cannot put a price on that. April 2020
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April 2020
CONTENTS Features p3-47
3 Covid-19: Even in lockdown, PrintNZ keeps working for the industry and New Zealand Printer continues to tell your stories 10 Fuji Xerox: Harcourts agents in Blenheim have found how Fuji Xerox technology can save them time and money 16-17 Australian Printer: As our big sister in Australia celebrates her 70th birthday, Brian Moore tells the story behind the region’s oldest print publication 18 Currie Group: Horizon’s BQ-480 perfect binder offers the quickest set up and changeover for variable book production in its class 20 Heidelberg: In a world first, UK printer Elle Media has installed a 2020 generation Speedmaster XL 106-5+L 22 Cyber/RMGT: Bernard Cheong, managing director for Cyber, explains how RMGT can help printers take automation to the next level 34 Esko: Printers can now gain a competitive advantage through digitisation, automation and connectivity
PrintNZ p12-15
PrintNZ can help with your business enquiries through the Covid-19 lockdown; Ruth Cobb has the details. Iain MacIntyre learns all about our top 12 Apprentice of the Year entrants Wide Format Plus p23-33
24 Aarque: Christchurch-based Brown Kiwi has installed an HP R2000 Latex printer, supplied through Aarque 26 Hi-Tec Ink: Albatross chemistry offers a range of products to make life easier for printers, available from Hi-Tec Ink 28 WF News: Postponements, new wraps and an award for sustainability feature in the latest news 30 NZSDA: Melissa Coutts says the NZSDA is here for the tough times as well as the good
Advertiser’s index
Aarque 9, 25 APM 9 Currie Group 9, 19 Cyber OBC Drupa 47 Eamar Plastics 50 Fuji Xerox 11, 29 Fujifilm IFC Graphic Lamination & Coating 5 Graphic Machinery NZ Ltd 9 Hi-Tec Ink 27 Inline Graphics Limited 50 Interpack 43 NZSDA 31 Pride In Print IBC PrintNZ OFC, 7 RedShift (Wholesale Print) 35 VPR 50
32-33 Durst: A recent visit gave Durst chief executive and co-owner Christoph Gamper a chance to outline the company’s plans
36 Fellman: How can sales people keep from getting fired? Dave Fellman has some handy tips 37 Romano: Marketing paves the way for print, says print legend Frank Romano 38-41 HP Indigo: Last month, HP Indigo launched a raft of new digital presses, containing a number of innovations 42 Fairley: Labels has proven itself as one of the most adaptable and technology sophisticated of all the print sectors, says label guru Mike Fairley 44-47 drupa: Sabine Geldermann talks about the postponement and the future for the giant print show
NEW ZEALAND PRINTER PO Box 32-395, Devonport, Auckland 0744 EDITORIAL: 021 631 559 Bruce Craig, Editor: bruce@newzealandprinter.co.nz CONTRIBUTORS: Bernard Cheong, Ruth Cobb, Melissa Coutts, Mike Fairley, Dave Fellman, Andy McCourt, Iain MacIntyre, Frank Romano, Scott Thompson CIRCULATION: subscriptions@intermedia.com.au
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April 2020
p10 Mark Dannaher, administration, marketing, advertising and IT coordinator at Harcourts Blenheim, with the Fuji Xerox Primelink C9070
ISSN 1171 7912
DISPLAY ADVERTISING SALES & SERVICE: Brian Moore – brian@newzealandprinter.co.nz +61 410 578 876 CLASSIFIED ADVERTISING: Brian Moore – brian@newzealandprinter.co.nz DESIGN & PRODUCTION: Carrie Tong – carrie@i-grafix.com
New Zealand Printer is mailed to members of the printing, packaging and graphic communications industry in New Zealand 11 times a year, February-December.
2020
Official Media Sponsor
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Printer Media Group New Zealand: New Zealand Printer, ProPack.pro Asia Pacific: ProPack.pro Australia: Australian Printer, ProPrint MANAGING DIRECTOR: James Wells – james@intermedia.com.au GROUP PUBLISHER: Brian Moore – brian@newzealandprinter.co.nz © Copyright 2020: Contents of this magazine are subject to copyright and cannot be reproduced without written permission of the publisher.
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NEWS
Pride In Print positive Pride In Print organisers, who have confirmed the inevitable postponement of the awards show, have also pointed to positive developments for this year’s awards. First, judging has taken place and the results are in. Judges report a stunning array of entries and a worthy set of winners. Over the next few weeks, the Pride In Print Committee will discuss the options for delivering these results at a later date and will keep us informed. Managing to complete the competition judging before quarantine and self-isolation measures would have prevented them taking place is a plus. Also, the awards show can still take place but not until restrictions are lifted and it is safe for people to congregate in large numbers. Obviously, no one knows when this will happen, but it will happen. The government announcement that gatherings of 500 or more people should not proceed at the present time means that the awards presentation scheduled for May 8 in
Judging over: Fortunately, Pride In Print judging finished before lockdown measures came out Auckland could not take place then. Because of the uncertainty of the situation, and the short time frame since the announcement, Pride In Print can’t yet provide a new date - but this will also come. Sue Archibald, manager Pride In Print Awards, says, “This current situation is a new challenge to all of us. We are monitoring the situation and will advise as soon as possible new dates and updates on 2020 Award
announcements. “We will update everyone as soon as we have news to report. In the interim please stay safe and we look forward to celebrating with you all very soon.” If you have any queries, please call Lauren on 04 237 0482 or email lauren@ promoteltd.co.nz.
IN BRIEF GWG, the Ghent Workgroup has announced a new commercial print landing page on its web site. This area consolidates all relevant information for creatives, publishers and printers dealing with advertisements and commercial print work. The new area on the website contains free information from application settings for PDF creation and settings for design applications and preflight profiles, to a webinar recording on the GWG and the PDF/X ISO standard. A PDF/X workflow guide explains GWG specifications. THE coronavirus has claimed an unlikely victim with Playboy magazine announcing it has closed after supply chain issues caused by the coronavirus pandemic, which exacerbated already sagging print sales. Ben Kohn, chief executive, says staff had for some time considered, stopping printing of the once monthly magazine, but quarterly since 2019. He says, “A the disruption of the coronavirus pandemic to content production and the supply chain became clearer and clearer, we were forced to accelerate a conversation we’ve been having internally.”
Xerox calls time on HP bid Xerox has hit the pause button in its $US35bn ($57bn) hostile takeover bid for HP because of the coronavirus pandemic. HP had rejected Xerox’s increased offer, saying it undervalued the company. In a statement, John Visentin, vice chairman and chief executive at Xerox, says, “In light of the escalating covid-19 pandemic, Xerox needs to prioritise the health and safety of its employees, customers, partners and affiliates over and above all other considerations, including its proposal to acquire HP. “As we closely monitor reports from government and healthcare leaders across the globe and work with colleagues in the business community to minimise the spread newzealandprinter.co.nz
and impact of the virus, we believe it is prudent to postpone releases of additional presentations, interviews with media and meetings with HP shareholders so we can focus our time and resources on protecting Xerox’s various stakeholders from the pandemic. In rejecting the Xerox offer, HP’s Board states that the offer showed Xerox’s desperation to address its continued business decline. It says, “Xerox does not have experience operating businesses in the sectors in which HP operates, including within personal systems, home printing, and 3D and digital manufacturing. “Xerox is essentially offering HP shareholders something they already own.”
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April 2020
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NEWS
Cancel or postpone becomes the norm
IN BRIEF KONICA MINOLTA has announced 500 unit shipments of its AccurioLabel series. Toshitaka Uemura, Konica Minolta’s general manager, industrial print business unit, Professional Print Business Headquarters, Konica Minolta, says, “Konica Minolta entered the digital label press market in 2016 and has quickly hit the milestone of 500 units sold. We drove the growth of the overall digital label press market by creating a new market of the mid-range digital label press. Last year, we had one of the largest shares of the global market. Many label converters, which used analogue printing alone, have entered digital printing for the first time using AccurioLabel.” ALTHOUGH ACCC, The Australian Competition and Consumer Commission (ACCC) gave Bauer Media approval for the proposed acquisition of Pacific Magazines, the media giant could pull out of the deal, saying it wants to restructure it and halve the price. The ACCC ruled the transaction was not likely to substantially lessen competition in relevant markets but this may not matter as Bauer is having to retrench in the face of the coronavirus. More on that, and other stories, in the May issue of New Zealand Printer. EFI has named printing technology executive Evandro Matteucci vice president and general manager for Building Materials and Packaging, which manufactures a portfolio of award-winning solutions, including the EFI Nozomi C18000 direct-to-board printer and EFI Cretaprint tile decoration printers. His role also includes directing operations for EFI’s new, award-winning Cubik line of single-pass printers for wood, concrete and polymer materials. In addition, he will manage the Almassora facility’s development.
Across the globe, as the world has succumbed to the effects of the corona virus, the print, signage and packaging sectors have felt its force. Initially, organisers cancelled or postponed events and trade shows for the sake of safety but now, as more countries in the world locks down and travel has become impossible, it is obvious that none of them could have proceeded as planned. The biggest print show in the world, drupa 2020 has become drupa 2021. Messe Düsseldorf has postponed its other shows including Interpack. The drupa postponement could have a flow on effect for the Melbourne PacPrint show, which now looks unlikely to run in 2021 so close to drupa. PrintNZ cancelled this year’s Printing Graduation Ceremonies scheduled for Auckland Christchurch
Not next year: Organisers can’t hold PacPrint in May next year as drupa will take place in April 2021 in March. Subsequently, the industry has seen postponements and or cancellations of the Pride In Print Awards; the Community Newspapers Conference and Awards; the New Zealand Sign and Display Association Conference and Awards; the NZ Sign Expo; and all the Golf Days.
Across the Tasman, Visual Connections called off its Gold Coast Visual Image show and the Australian Institute of Packaging announced the postponement of its conference and the cancellation of the PIDA Gala Dinner, although the PIDA winners will still receive their awards.
Ovato records a net loss Ovato’s half year 2020 financial results show a A$59m ($60.3m) net loss. The company puts the slide down to competitive pricing pressures, volume reductions in some retail catalogues, non-recurring costs associated with its NSW site consolidation and a non cash goodwill impairment of A$35.2m stemming from its IPMG merger. In a statement on the ASX, the company recorded
an EBITDA of $13.4m, down 27.9 per cent from the previous corresponding period, Ovato New Zealand sales fell 8.5 per cent to $57.2m. Kevin Slaven, chief executive officer at Ovato, says, “The competitive landscape has also been challenging, with pricing pressure in recent tender activity and the incurrence of greater than expected disruption costs associated with the NSW
site consolidation, while we ensured all client demands were met. “We will continue to execute our margin improvement strategies and control costs to mitigate the effect of the current market conditions.” Ovato has appointed financial advisers to assist in reducing debt levels with initiatives including non-core asset sales, raising equity and other strategic initiatives.
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April 2020 newzealandprinter.co.nz
NEWS
Real Media Awards calls for entries The Real Media Collective has opened entries for the 2020 Real Media Awards. Kellie Northwood, chief executive officer at The Real Media Collective, says, “The Real Media Awards is dedicated to all things real: real results; effectiveness and campaigns demonstrating strong engagement; activation; and return on investment. We know how effective print is and if you’ve achieved something great with your client, then enter the awards, bring your client along and celebrate the work you’ve achieved together.” The Real Media Awards encourage entrants to
Vale Aris Ballestrazzi Aris Ballestrazzi, the founder of Italy’s Sitma Machinery, has died after contracting covid-19. He founded Sitma in 1965. In a statement, the company said, “He guided it to such an illustrious notoriety, held its hand through thick and thin, yet all with the determination and awareness that sets him apart as a father. “We should remember Aris for his immense strength and his profound integrity, after all, his word was his honour, and these are the values that distinguish Sitma.”
Kellie Northwood, chief executive officer at The Real Media Collective
demonstrate their clients’ successful brand and retail marketing effectiveness, from catalogues to magazines, point of sale to direct mail and more. The 2020 awards sees the inclusion of awards categories,including Brand of the Year, Media Brand and Retailer of the Year. Organisers have expanded the Media Brands (consumer, trade and custom), Direct Mail and Point of Sale categories. A special category for commercial print marketing, Excellence in Craft, has often made the short list for the Judges’ Choice Award.
Northwood says, “Each year we see more and more entrants talking through the story of their success, the journey their campaigns have taken and the results that have been achieved. It is wonderful to see the success of print marketing at work and we look forward to a bigger and better event this year. “We are keen to have our industry celebrated for its effectiveness, craft and excellence as a relevant marketing channel in the modern era. Our awards programme is all about bringing the printers and customers to celebrate their innovation and success.”
Aldus buys API Foils Europe Australian packaging and labelling equipment manufacturer Aldus has purchased ADI Foils Europe, after the UK-based API group of companies entered administration in January. Aldus has manufactured label applicators and other equipment for 49 years with operations throughout Australia, New Zealand, Malaysia and USA. This acquisition follows its purchase of Australian foil manufacturer and global distributor Milford Astor Foilmakers last year. This latest deal excludes API’s Dutch and Asian
operations. The new company, called API Foilmakers, will restart production at the company’s factory in Scotland. Will Oldham will lead the new company. He worked as managing director of API Foils between 2012 and 2015. Frank Floriano, chief executive at Aldus, says, “We are committed to provide additional capital and support to ensure that API will continue to supply its existing customers and invest in the development of market leading products.” Mark Gilbert, API Foilmakers commercial director, says, “This support
has just confirmed to us that this is a special business. We are looking to get back to normal production as soon as possible, but it will take some time until we can offer a full range of products from manufacture. We will communicate every step with our customers in all markets and work with them to mitigate any further disruption than is necessary.” In January, the API group of companies went into administration. Ernst and Young says the demise of the business related to changes in regulations and loss of clients.
NZME has plans for Stuff amid mixed results Despite cost cutting measures lifting NZME’s operating profit four per cent, the media company reports a net loss of $165.2m after deciding to impair the value of intangible assets to account for a lower share price. The New Zealand Herald owner says a challenging advertising market continued to affect print and digital advertising, together with declines in print circulation revenue. NZME 8
reported total operating revenue of $371.1m in the year to December 31, down four per cent compared to the previous corresponding period. However, the company has made progress with its digital subscription model and now has more than 46,000 NZ Herald Premium subscribers including more than 21,000 paid premium digital subscribers and 25,000 print subscribers who have activated their accounts.
Digital subscriptions generated $1.7m revenue in the first eight months since launch. Its combined radio, digital and print audience of 3.2 million New Zealanders represents 80 per cent of the New Zealand population. NZME print readership is 1.3 million weekly print readers. NZME has sought government support to buy rival media company Stuff. The Commerce Commission
blocked the companies’ previous merger proposal, citing concern that the resulting entity would control too much of the print and website media. NZME says it is actively engaged with the government regarding a proposed transaction that would involve the Stuff newsroom being transferred to an NZME subsidiary company in which a Kiwi Share would be held by government.
April 2020 newzealandprinter.co.nz
NEW ZEALAND PRINTER DIRECTORY - PMS 308
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Craig Paul 027 655 4267 Ian Shemilt 027 241 5586 Sandy Boniface 027 440 2539 sales@curriegroup.co.nz
- PMS 308 - PMS BLACK Please respect legend colours integrity
Graphic Machinery NZ Ltd
Y MACHINEERD WANT
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• Consulting and Machine Recommendations Sourcing • Export/Import Sales • Machinery Inspections & Valuations • Plant Relocation OFFICE: 09 8367577, ALEX MOB. 021 975 477 sales@apm.co.nz www.apm.co.nz
Craig Paul 027 655 4267 Ian Shemilt 027 241 5586 Sandy Boniface 027 440 2539 sales@curriegroup.co.nz
l Printing & Packaging Equipment l Machinery Sourcing & Relocation l Import / Export Sales - New / Used l Policart Die Cutting Anvil Covers l Solema Graphic & Board Machines l Plant Valuations & Inspections
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Considering Cashing up Surplus Equipment? Craig Paul 027 655 4267 Ian Shemilt 027 241 5586 Sandy Boniface 027 440 2539 sales@curriegroup.co.nz
Contact: John Lunt Ph: +64 21 817 455 E: sales@gmnz.co.nz W: www.gmnz.co.nz
Print Service & Supply Businesses - Stay in Front Stay in front of your prospects, New Zealand Printer readers, with an ad in the New Zealand Printer Directory. Pay just $150 ex gst a month over 11 issues and get noticed by the people who need your goods or services. The Directory is published monthly near the Print Calendar at the end of the NZP news section. Contact Brian Moore on +61 410 578 876 or email brian@newzealandprinter.co.nz for details
PRINT CALENDAR AIP Australasian Packaging Conference
Interpack 2020
Fespa Global Expo
Postponed from April, 2020 - date to be announced Crown Promenade, Melbourne The two-day event with the theme ‘Packaging: Fit for the Future’ is now on hold. For any questions, please contact the AIP Australasian Office on 0061 7 3278 4490 or email: info@aipack.com.au
Postponed from May, 2020 to Feb 25 - Mar 3, 2021 Düsseldorf, Germany Considered the largest event in the packaging industry, Interpack specialises on the packaging process within the food, beverage, confectionery, bakery, pharmaceutical, cosmetics, non-food and industrial goods sectors.
Postponed from March, 2020 to Oct 6-10, 2020 Madrid, Spain Organisers of the big European show believe they can host it in October, alongside the European Sign Expo and Sportswear Pro exhibitions.
www.interpack.com
drupa 2020
www.aipack.com.au
Visual Impact Gold Coast Postponed from April, 2020 - date to be announced Gold Coast Convention & Exhibition Centre This wide format show incorporates digital print, sign, display, engraving and graphics, together with workshops, seminars, and live demonstrations. For further information please contact Visual Connections on +61 2 9868 1577
Pride In Print Awards Postponed from May, 2020 - date to be announced Vodafone Events Centre, Auckland Judges managed to finish their duties before the national lockdown. However, industry members will have to wait to celebrate the best of the best in New Zealand’s printed visual communication.
www.visual impact.org.au
www.prideinprintawards.co.nz
CNA Conference & Awards
Labelexpo Americas
Postponed from May, 2020 - date to be announced Crowne Plaza Hotel, Auckland The Community Newspaper Association Conference and Awards provide a platform for independent owners of community newspapers to learn, network and celebrate. CNA represents local papers and protects the integrity of hyper-local news.
Still scheduled for September 13-17, 2020 Rosemont, USA America’s largest label show includes multi-substrate presses, digital presses, laser die cutting, prepress and plate making, decoration systems, multi-process ink systems, high technology label materials, films, sleeves and wraps.
www.cna.org.nz
www.labelexpoamericas.com
newzealandprinter.co.nz
www.fespa.com Postponed from June, 2020 to April 20-30, 2021 Düsseldorf, Germany The world’s leading trade fair for printing technologies has changed the expo landscape with its decision to move the show to 2021, meaning other shows such as the Melbourne’s PacPrint will also have to move.
www.drupa.com
NZSDA Conference and Awards and NZ Sign Expo Postponed from June, 2020 to July 8-10, 2021 Auckland The now postponed conference, awards, and Sign Expo will still feature everything that would have happened this year. The awards event acknowledges outstanding design and craftsmanship across a range of signmaking methods. For any questions, please call the NZSDA on 0800 080 052.
www.nzsda.org.nz April 2020
9
DIGITAL
Investment in Primelink C9070 pays off for Harcourts
A
lmost a year ago, Harcourts Blenheim branch installed a Fuji Xerox Primelink C9070 digital colour printer. With around 40 staff and 24 licensed agents, the company understands the need for clear communication. Mark Dannaher handles the company’s administration, marketing and advertising and IT coordination. He says, “In this real estate company, we have so many agents that it is like having 24 different businesses in one building. They all have different needs but one thing they have in common is a requirement for quality printed material to give to their clients. The Fuji Xerox Primelink C9070 delivers this and more. “We can set it up for each job separately. It is a lot more reliable than the old printer. For example, we don’t get jams like we used to get, and the workflow is easier and simpler. It is also a hell of a lot faster than the machine it has replaced. Plus, we have not had any downtime with it. “The print quality is excellent, and the scanning is around five to six times faster. In any business, that saving of time converts to the bottom line. A few minutes here and there adds up to hours and hours.” The Fuji Xerox C9070 prints up to 70/65 ppm in colour, and up to 75/70 ppm in black-and-white, on coated and uncoated stocks up to 350gsm, at 2400 x 2400dpi resolution, supporting a variety of paper sizes including postcards and banners. It incorporates some of the innovative technology available on the company’s advanced production models enabling easy set-up and automated workflows. Harcourts Blenheim uses the C9070 to print booklets. He explains, “The agents have listings and, to help them complete appraisals, they 10
Smart investment in technology: Mark Dannaher at Harcourts Blenheim with the Primelink C9070
Fuji Xerox solution delivers savings in time and money
produce brochures for clients. These are usually 24 pages, and in the past, they would assemble the pages with ring binders, which looked like they had come from the 1970s. The booklets we produce now are so much more professional looking. “We have templates to work off. Our creative use of templates enables us to tie the printing into our branding. Where we have one-off documents, we can insert a cover in front of the booklet. It looks like a professionally printed product. These documents go into the public space with our branding on them. “It is a matter of keeping the quality and consistency. The technology enables us to provide the agents with robust templates that help them with their work.”
The Primelink C9070 allows the Harcourts agents to produce more of their own marketing material. He says, “The volumes are low, so it makes sense to do that work in house. They can print business cards and for an open home, they can produce flyers for distribution in the neighbourhood. “Because every agent does things differently, they each need different pre-settings for their printing preferences. I now have the capability to use the right software for them to get the job done.” Harcourts in Blenheim has partnered with Fuji Xerox New Zealand for over 10 years. Dannaher says, “We value the relationship. When we were looking at the printer, we had a fantastic conversation with our account manager at Fuji Xerox and he helped us with the workflow. Our local service technician is great. “The C9070 is delivering us a good return on the investment. We have learned not to cut corners on investment in technology. You can’t just lease something and sit on it for 10 years; you must keep up to date.” Real estate presents similar challenges to other businesses. He says, “It is a matter of keeping ahead of the competition in matters of service and quality. You must earn trust. Harcourts has been voted the most trusted real estate company for seven years. Treat your clients like gold. We have a great crew here with a healthy work culture and we hold good market share in Marlborough. “Real estate is competitive and what we can achieve with the Primelink C9070 helps us stay ahead of the game. Right now, Harcourts is the only company here using this quality of product. “In this respect, it is about providing tools for our agents to keep them out there selling. The less time they waste on bad technology, the more time they spend on creating relationships.”
April 2020 newzealandprinter.co.nz
Wish you could print a stunning white ink underlay on occasion? Explore the potential of new White Dry Ink made possible by Fuji Xerox Iridesse™ – our new industry leading six station colour press. Iridesse is unique in that it can print a vivid white underlay in a single pass. No more registration issues. Printing CMYK plus two specials inline (white, gold, silver and clear) allows you to expand into new higher value markets producing higher quality with greater flexibility and profitability. To find out more visit www.fujixerox.co.nz/beyond-imagination
helping hand
PrintNZ apprentices refl
P
rintNZ has named an unprecedented Top 12 group of finalists for the 2020 PrintNZ Apprentice of the Year. Congratulating all finalists, PrintNZ general manager Ruth Cobb says that PrintNZ expanded the traditional Top 10 this year to a Top 12 for two notable reasons. She says, “The first was the difficulty we had in narrowing down the candidates, as the calibre was excellent and their Competenz training advisors spoke so highly of them. “The second was that we wanted to encompass the broadening shape of our industry and provide recognition for signmakers and specialty graphics within the group. There are many overlapping areas
IAIN MACINTYRE
Print managers talk candidly about their apprentices
within sign and print. In many cases the work is produced on the same machinery, with printers making signs and signmakers doing printing. “As our industry continues to evolve, so too should our celebrations of people and products and so we are thrilled this year for the first time to have two signmaking graduates included in our Top 12. “I want to acknowledge the companies and people that train these apprentices. Our industry is reliant on them doing their bit and it is their commitment that allows these individuals to shine. “Importantly, I want to acknowledge the companies that make it possible for us to run the graduations and our Apprentice of the Year programme: BJ Ball Papers, Heidelberg, Trust4Skills, Print Finishers Association and Competenz. They all recognise
the importance and value of training and are proud to provide the trainees with their moment in the sun when they are presented with their medals and awards.” She laments that, owing to the necessary covid-19 restrictions, the apprentices and trainees, they could not receive due peer recognition at the traditional Graduation Ceremonies. She says, “Even prior to the prime minister’s Level One covid-19 announcement on March 14, PrintNZ had taken the decision, with much regret, that we would cancel the upcoming ceremonies. “For the safety of our industry and communities, we needed to show leadership and make that decision, and subsequently, that call has of course been validated by the rapid escalation to Level Four.”
PrintNZ Apprentice of the Year 2020 Top 12 Apprentice Name
Company
Location
Sector
Sector Awards
Parth Bhatt
McHargs
Christchurch
Binding and Finishing
Print Finishers Association Binding and Finishing Apprentice of the Year
Thomas Bloxham
Southern Colour Print
Dunedin
Binding and Finishing
Aleshia Edens
James Print
Greymouth
Digital Printing
Vanessa Hooton
Tainui Press
Matamata
Digital Printing
PrintNZ Digital Apprentice of the Year
Ryan Scott-Fellows
Hally Labels
Christchurch
Reelfed Printing
BJ Ball Packaging Apprentice of the Year
Emma Maxwell
EIL
Christchurch
Screen Printing
David O’Brien
Sign Network
Christchurch
Signmaking
Nurudin Pelenda
Ovato
Auckland
Sheetfed Printing
Heidelberg Sheetfed Apprentice of the Year
Bonny Seymour
Gisborne Herald
Gisborne
Reelfed Printing
Trust4Skills Reelfed Apprentice of the Year
Matthew Stockford
Gravure Packaging
Wellington
Reelfed Printing
Koshy Thomas
Oji Fibre Solutions Paper Bag
Auckland
Reelfed Printing
Kadin Woods
Mirage Visual
Palmerston North
Signmaking
12
April 2020
newzealandprinter.co.nz
helping hand
lect changing industry Parth Bhatt
Emma Maxwell Parth Bhatt is also the Print Finishers’ Association Binding and Finishing Apprentice of the Year. McHargs factory manager Tim McHarg says, “His willingness to learn about different binding machines and work them to a high standard is exceptional. Not once did I have to tell Parth
to complete his apprenticeship assignments; he was so keen. “Parth's apprenticeship and training has been so valuable to him and McHargs. His knowledge of the trade keeps increasing and the great thing is he wants to keep learning. He is always prepared to do that little bit extra.”
Thomas Bloxham Southern Colour Print production manager Mick Cullen says, “During Thomas Bloxham’s journey through the apprenticeship we were constantly told by Competenz of his stellar performance. “As he has attended the block courses and so forth, the positive feedback from everyone
just backed up what we have felt about him. Shortly after he completed his apprenticeship, Thomas unfortunately damaged his neck in an accident which saw him have to be off work for an extended period on ACC. “His case worker has also praised his attitude to rehabilitation.”
Aleshia Edens
EIL site manager Jared MaxwellSmith says, “When Emma Maxwell started, I was a little concerned how she would go as she seemed so nervous about making mistakes and doubted her ability a little. But as time went on, she got more and more confident and started to really excel in her work and studies. Emma has really impressed me with her work ethic and drive. “Emma works full time plus overtime as well as raising her now three-year old boy, with her partner working night shift."
David O’Brien James Print production manager Tony Negri says, "Aleshia Edens is self-motivated and has a positive attitude with good time management skills and often goes the extra mile staying late to finish off a particular job. “Aleshia is friendly and approachable and fits very easily into our team environment. She
communicates confidently with customers, making them feel comfortable and confident they are in good hands. “We think apprenticeships play an important role in the printing industry as they give the opportunity to develop and train an employee for a period of up to three years.”
Vanessa Hooton Vanessa Hooton is also the PrintNZ Digital Apprentice of the Year. Dale Ertel, managing director of Tainui Print, says, “Vanessa is a very determined young lady with a can do attitude. Combine that with her bright and cheerful personality, she leaves an impression on all that she meets.
“Vanessa is also not afraid to offer her opinion or advice, always in a respectful and friendly manner.” Ertel advocates for apprenticeships. He says, "It is competency based, providing truly trained, competent people to handle the constantly changing printing industry.”
Sign Network chief executive Clare Walklin says, "David O'Brien kept on at his apprenticeship and was determined to finish. He had two children while he was studying and had multiple obstacles. However, he kept going and we are proud that he can now jump into more exciting work to use his apprenticeship. “He is excellent with clients with keeping in brand expectations and design work. David will work with the whole team whenever necessary and be proactive to achieve more each day.” Continued on page 14
newzealandprinter.co.nz
April 2020
13
helping hand
Continued from page 13
Nurudin Pelenda Nurudin Pelenda is also the Heidelberg Sheetfed Apprentice of the Year. Ovato print operations general manager Craig Harrison says, “He has the utmost desire to get the job done and excel in what he is producing. He has a colourful background, having fled Bosnia in the early 2000s
Koshy Thomas and eventually making his way to New Zealand. Nurudin has done extremely well. He is very appreciative of the opportunity he has been given and is making the most of it. “We welcome apprentices to our site for industry workshops, utilising our training rooms and our equipment where necessary.”
Ryan Scott-Fellows That fact that Ryan Scott-Fellows, also named BJ Ball Packaging Apprentice of the Year, has excelled in his apprenticeship comes as no surprise to Hally Labels operations manager Nick Keats. He says, “Ryan is very methodical, and process driven. Nothing phases him; he just gets
on with his work. He is a very nice lad, with a good attitude and very trustworthy. “Also, he is very pragmatic in his approach and has an experienced head on relatively inexperienced shoulders. "We are really proud to have Ryan as a valued member of our team."
Bonny Seymour Bonny Seymour is also the Trust4Skills Reelfed Apprentice of the Year. Nick Scanlan, production manager at the Gisborne Herald, says, “Bonny is very passionate about his job and is never afraid to jump in and fix problems unsupervised. Also, something that is very important in our
Kadin Woods industry, he can have a good laugh and joke with other staff members. “During his last year, he went through a really tough personal time and when most would have folded, Bonny took a bit of a timeout, regrouped and finished his apprenticeship to a really high standard."
Matthew Stockford Gravure Packaging commercial manager Andrew Young says, "Matt Stockford has developed from a quiet achiever into a confident printer who continues to gain more respect daily from his colleagues across all levels of the company. “Matt is always ready to contribute to the best of his
14
April 2020
Oji Fibre Solutions Paper Bag print production manager Simon Hawkins calls Koshy Thomas, "a methodical problem solver. Koshy always got good reports from his Competenz account manager. He asks good questions and was always up to date or ahead with his apprenticeship book work. He was not afraid to ask his colleagues and me when he needed information. “Koshy is also very tech savvy and is great at data collection and analysis when we run improvement projects.”
ability and works with an open mind. He has always taken on board advice from his trainers and can decipher the good advice from the poor advice. “Matt has applied himself to his apprenticeship as meaningfully and confidently as he has to his work at Gravure Packaging over his tenure.”
Mirage Visual director Sam Blenkiron says, "Kadin Woods constantly pushes himself and our technology to deliver exceptional results for our clients. “Kadin has performed for Mirage from day one. We often kept forgetting he was an apprentice. “His role has developed from the signage side of our business and now covers work in our print and logistics side of the company also. As such, we have recently signed him up for the Diploma in Print Management."
newzealandprinter.co.nz
A whole new world
I
write this on Day Two of WFH (Working From Home – our newest acronym), during what we hope will only be a four week lockdown, but I suspect may stretch a little longer. I am not sure what day it will be when you are reading this, but I am sure by the time you do the situation will have changed yet again. All this from something most of us had never heard of prior to Christmas but which now rules our lives. This situation is something none of us have experienced in our lifetime, and hopefully won’t ever have to be repeated. Because it is so new, the rules are having to be made up as we go along, and they frequently change; a little bit like playing board games with your family. This is a nerve-racking time for many, and it will seriously test many people’s health and wellbeing, both in a physical and mental sense. However, I wanted to take stock of the positives that situations like this create. 1. Strong backbone – This has highlighted the farreaching tentacles of our industry into the economy of New Zealand. We have many businesses that are remaining open to ensure that product supply to essential businesses is not interrupted. These range from the large multi-national packaging companies, down to small regional operations that provide a vital link in the chain of supply. It is the willingness of these businesses and their staff to continue to work that shows just how strong the backbone of our industry is. 2. Tough Calls – Our business owners/managers, both large and small, are fighting hard to ensure that their staff retain jobs, are paid something, and are safe during this time. These are the people who carry most of the weight during these situations and I don’t know one of them that has given up and walked away. Every day, I am being asked about how they can best do things to help their staff and ensure their business survives newzealandprinter.co.nz
RUTH COBB
Things will surely change once we get through this crisis
through this. I hope that employees take note and recognise this extraordinary effort they are making. 3. Do your bit – The people who are taking this lockdown seriously and doing their bit by staying at home. Some are working, some are not, but it all contributes to ensuring that we minimise the spread of Covid-19. Whether you voted for her or not, Jacinda may have made a decision that saves many lives in the long run and it is great that everyone is doing their bit. 4. Value in association – Being able to work with our members (and non-members), provide assistance to them and prove the value of having a trade association, both in working through this and going forward. 5. Kiwi can – Kiwis working together as only kiwis can. 6. What we need – Having time to take stock of what is really essential and what is not. 7. Commuter blues – And I am not missing driving in Auckland traffic, it takes me 30 seconds to get to work each morning and then home each night; bliss! There is a downside to this though. Those that are home but not
working asking me every 30 minutes what I am doing. “Working,” I reply, “the same thing I was doing last time you asked.” We will get through this; hopefully quickly and safely, but then a whole new world awaits. At this point nobody knows what our new normal will look like. What I do know is that we won’t go back to work the day the lockdown is lifted, and everything will be the way it was before. There will still be a ripple effect that will carry on for some time and we will have to continue to work out how we get through this, as employees, employers, businesses, and a nation. So, for now I’ll sign off with 26 days to go, hoping that I see you all on the other side. We may all need a holiday after this, and with our borders closed perhaps it is a chance to reacquaint ourselves with the beauty that New Zealand has to offer rather than rushing off overseas, at the same time helping out the tourist industry who will be more deeply affected than print. Thanks to everyone in our industry for doing their bit, whether you are working or staying home. Above all, be safe.
Time out: This crisis might give you time to take stock and consider what you think is really essential
April 2020
15
70TH ANNIVERSARY
AP’s rich history revisited
A
dvertising agency, E.G. Holt launched Australasian Printer in January, 1950. The magazine was successively owned by Lawson Publications and then Thomson Publications group. Enter Paul Callahan, who began his media career in radio, initially with NSW country radio stations, before joining 2UE in Sydney where he sold advertising as well as hosting the midnight-to-dawn slot. Callahan furthered his career in advertising first with the Daily Telegraph as manager of the holiday and travel section, before becoming national advertising manager with Lawson Publications and Thomson Publications. In 1972, he branched out to form a company with the magazine’s editor, Bob Moore, to produce an annual 300-page Graphic Arts Technical Specifications Manual. When Australasian Printer came up for sale, Callahan and previous editor, Bob Moore purchased the magazine through Calmor & Associates and it was during the Calmor era that the biggest growth occurred in Australian Printer and its associated titles. Ann Callahan took over as co-owner and editor in 1974. She had initially trained as a teacher and met Paul when she taught his sons, Matthew and Paul Jnr. Between July 1981 and July 1983, Australasian Printer carried a section targeted at New Zealand printers and circulation included copies mailed across the Tasman. By 1984, the New Zealand section had a life of its own and the magazine was renamed Australian Printer, with New Zealand Printer having spun-off as a separate bimonthly magazine published in Auckland. In August, 1988, Asian Printer was launched as the third magazine in the stable. “Launching these new titles were significant milestones in our family business,” Paul Callahan said. “We’d identified demand for a B2B magazine in South East Asia for the printing and graphic arts industries, but felt we needed to finesse the model closer to home first. 16
April 2020
Anniversary “This resulted in the launch of New Zealand Printer magazine and four years later we felt we had the necessary skills and staff to repeat the successful formula in Asia. Throughout our tenure as owners, our focus was on providing news that readers could use, affording advertisers with a valuable medium to reach their customers and a marketplace for printers to advertise their wares.” Co-owner, Ann Callahan said the company never shied
away from investment in the kinds of technologies it was informing its readers about. She said, “The most profound change in the industry during our ownership of the magazines was, without doubt, the move from offset to digital printing. “In the early days I remember pasting up galleys at our typesetters at Magazine Printers, part of John Armati’s Macquarie Publications Group in Chippendale, and then Waterloo. We’d already gone
Paul and Ann Callahan, who ran the publication in the ‘70s and ‘80s newzealandprinter.co.nz
70TH ANNIVERSARY digital with the investment of $26,000 in a Taiwanese IBM PC clone for managing our growing databases – it had a clock speed of 8MHz with onboard memory of 10MB, a small green screen that was like looking into a clothes dryer and sounded like a Fokker engine winding up as it took a couple of minutes to start up! “This was followed by a five-figure investment in a Remington Dest OCR scanner to capture and avoid re-keying the growing amount of content we were receiving for our enlarged publishing enterprise – all of it still in print. “Next, we commissioned our own publishing management system by Sydney developer, Hong Van Le, which was closely followed by an investment in our own digital typesetting system through Steve De Vroom’s Amazing Faces in Milson’s point. After the early days in Camperdown, we’d always had offices just north of Sydney Harbour. First we operated from Milson’s Point where, over the years, we owned two houses a few doors from one another in lower Arthur Street, using one as our office. Advertisers and readers were always welcome to drop by and talk business as they enjoyed AP hospitality. “As the business grew, we leased our own three-story commercial premises just up the road from SBS in Milsons Point and the next move came with our purchase of a threestory town house in McMahons Point, near Blues point Road. We left publishing just as the internet was coming into its own and 22 years later, whilst
Shankar Vishwanath who took over Australian Printer and New Zealand Printer in March 2013 newzealandprinter.co.nz
many publications maintain online as well as printed versions, some have chosen an online presence exclusively and we believe this trend will only increase.” When Australian Printer and New Zealand Printer were sold to Swedish industrialist and ink man, Anders Oqvist, in 1998, the Callahans opted for a major lifestyle change, moving to Auckland and opening a luxury bed and breakfast establishment and wedding reception venue. After Paul suffered strokes in 2000 and 2001, they returned to Australia to enjoy the company of their family. Ann Callahan said, “We met some extraordinary people in the printing industry and some of our most memorable times were at exhibitions such as drupa and Ipex, where everyone worked hard during the day, wore out lots of shoe leather, enjoyed socialising at night and came back to ANZ exhausted.” Over the past 22 years, the Callahans have been able to indulge their passion for travel, often linked to their other interests including music, theatre and opera. But neither Paul nor Ann are officially retired and when, in 2017, they had their first trip to Bali, they took on another project - building two luxury villas in Legian as a holiday accommodation investment. These were completed in 2018 and are now operating successfully. In 1998, the Calmor ANZ publishing business was sold to Anders Oqvist, a former Sicpa executive, when it became Printer Magazines Group (PMG). Oqvist, in turn, sold it to entrepreneur and IT specialist, Shankar Vishwanath, in March 2013. Following a successful career in IT business development and stints with both Woolworths Group and their joint venture partners in India, Tata, Vishwanath had taken a change in direction with the purchase and successful expansion of two Kwik Kopy franchises between 2009 and 2013. This gave him a taste for print, and when the opportunity came up, he bought Australian Printer and the rest of the PMG titles through family company, Sulobu, and went about refreshing the titles and streamlining business operations.
SEVEN OWNERS OF AP IN 70 YEARS (1950-2020) 1. 2. 3. 4. 5. 6. 7.
E.G. Holt Lawson Publications Thomson Publications Group Calmor & Associates (Paul and Ann Callahan) Printer Magazines Group (Anders Oqvist) Sulobu Pty (Printer Magazines Group, Shankar Vishwanath) Printer Media Group (James Wells and Simon Grover at The Intermedia Group)
Leading the charge
PMG managing director James Wells “We are very fortunate and very proud, as the Printer Media Group, to be the current custodians of Australian Printer as it celebrates its 70th anniversary as one of the
longest running business-tobusiness magazines in the southern hemisphere. As the largest business-to-business publisher of its kind in Australia and New Zealand, The Intermedia Group, Printer Media Group’s parent company, is comparatively very young by comparison at just 50 years. “We look forward to servicing the industry, alongside our other printing and packaging publications in Australia, New Zealand and South-East Asia for many years to come. “Thank you to everyone for their support and we look forward to celebrating in style for the remainder of this year.”
Vishwanath’s strategy included a focus on digital business and growing market share, which he sought to achieve through the acquisition of AP competitor, ProPrint, from Michael Hesseltine-owned UK publisher, Haymarket, which was scaling down its Australian operations. Some five years and seven months after acquiring AP and its sister titles in print and online, Vishwanath sold the business to current owner The Intermedia Group, when it was renamed Printer Media Group. After a 10 month break on the road with wife, Devi, to clear his head for a new challenge - which included climbing to the first base camp of Mount Everest – Vishwanath re-entered the entrepreneurial world with a number of start-ups aimed at launching, supporting and optimising digital businesses. April 2020
17
FINISHING
Horizon BQ-480 binds perfectly
F
eaturing the quickest setup and changeover for variable book production in its class, the Horizon BQ-480 perfect binder raises binding quality and productivity to a new level. Currie Group supplies Horizon finishing equipment in New Zealand. In addition to dimension based automation, the BQ-480 features customised automated setup accounting for paper type, signature vs. loose sheet, sewn book blocks, notch binding, and other key factors for higher quality with less effort. It offers a maximum production speed of 800 books per hour for book of one production; production speed changes depending on thickness change from book to book. The book delivery mechanism delivers the book gently for high quality books, even with 65mm thickness books or PUR bound books. It supports both EVA hotmelt glue and PUR hotmelt glue. Two different tanks are available for each glue type.
Currie Group brings a new level of automation to finishing with Horizon’s BQ480
Automation the key The system uses different functions to improve production and quality. Automated features save time, eliminate human errors and enable increased productivity. All sections including milling guide, spine glue, side glue, nipping station, cover feeder, scoring rollers and delivery are setup automatically. This new automation adds to higher quality with increased spine and side glue control and auto nipper height adjustment.
Quality and speed: The Horizon BQ-480 perfect binder At the start of the process, the book feeding section uses a rigid clamping system to hold the book block firmly in position during the milling and nipping process to produce a quality finished book. A safety beam ensures risk-free operation. The milling section has a powerful servo motor driven milling and notching mechanism that mills the spine of a book block or signature for optimum glue penetration and adhesion. Milling rotation speed can be adjusted automatically according to book thickness and custom template. In the glue tank section, dual application rollers and side gluing rollers ensure superior glue application to the spine and excellent adhesion of the cover. Glue roller height; wiper opening and cut-off timing; scraper roller height; and side glue roller width are automated. The nipping section has a strong rigid nipping mechanism and positive jogging that
guarantees precise alignment of the cover to the book block and square spines. Nipping width, height, operating time and delay time are adjusted automatically according to book thickness. After transport to the nipping section, the cover registration section sees the cover registered precisely with the fore-edge guide and tail edge positioner. At the scoring section, the scoring width and position are automatically set up according to book block thickness and cover registration. Scoring is performed on thick covers for professional binding with sharp, square spines and hinge scores. The high capacity cover feed station has a maximum pile height of 150mm for continuous binding operation. Finally, the book delivery design eliminates damage to the spine. The conveyor lifts books to a comfortable height for easy off-loading.
Horizon BQ-480 perfect binder raises the bar in automation Key features of the BQ-480 perfect binder include Wide touch colour panel – ergonomically designed slide operator console for operation efficiency, with loading and operation from either the left or right side Custom automated set-up – customised templates can be created according to desired book quality, paper type and other factors. These customised templates can be created by a key operator or technician 18
April 2020
who controls the quality. Once a template is created, the operator just selects the desired template to setup the system. Increased job memory – 999 jobs can be stored in memory, for easy job recall and set up. Selection of Glue Types – the BQ-480 supports both EVA hotmelt glue and PUR hotmelt glue. It incorporates a precision PUR binding station and features an interchangeable glue tank. The application
drums and back spinner lift and latch to provide easy access for cleaning of the tank. Auto calculation system – all setup and operation can be done through the colour touch screen operation. Weekly timer – equipped as a standard feature for convenient operation. Timer can be programmed from the touchscreen. Book of One production – maximum production speed of 800 books per hour for book of one production. newzealandprinter.co.nz
OFFSET
UK’s Elle Media Group installs world’s first 2020 Speedmaster XL 106-5+L A leading UK printer of charity greetings cards has become the first in the world to install a high productivity 2020 generation Speedmaster five colour sheetfed press with coating unit
H
eidelberg has installed a 2020 generation Speedmaster XL 1065+L at UK printer, Elle Media Group. The deal was made through Heidelberg UK and it was installed in March. The new investment replaces a press machine that has produced 210 million impressions since its installation in March 2017. Heidelberg had planned to present this press and its full range of print technology and solutions at drupa in June 2020. Elle Media Group is Heidelberg’s most productive operation in Europe on a straight configuration press. The business regularly produces over seven million impressions on one press per month with an average run length of circa 4,000 and an average makeready time of just over 3.2 minutes. Heidelberg says the new industry benchmark press will allow the business to continue its ethos of deploying the latest technology to ensure the lowest operating cost per sheet and to ensure the right capacity is available for its growing greeting card publishing division and commercial print customers. Heidelberg says with this investment the company can continue to adapt its service structure to ensure technology continues to enhance the customer experience at Elle Media Group. With a full suite of Prinect products, its transition into a fully working Smart Print Shop and Push to Stop producer has been accelerated through the continued drive and delivery of its fantastic team. The numbers 20
April 2020
Heidelberg introduces its 2020 generation Speedmaster XL 106-5+L from Prinect Smart BI both in terms of output and quality showed this investment would deliver the required ROI in what remains one of the most competitive market spaces in worldwide print. Elle Media Group managing director James Cuthbert says, “We had been evaluating this investment for over 12 months as we knew with the output levels we were producing and the fixed operating costs in place that our investment cycle would need to be decreased to ensure we sustained our operating cost per sheet. “This was the primary driver for the investment combined with the increase in capacity for the same overhead due to Intellistart 3 ensuring one minute improvement on current performance which will give us another 320 hours of available press time per year to ensure we maximise the opportunities being presented to us.” Founded in 1982 as Falder Printing, Elle Media Group boasts an in house creative studio and is a leading charity greeting card publishing house equipped with the best of modern technology. Despite drupa’s postponement, Heidelberg is pushing ahead with the slogan ‘Unfold your Potential’, designed to act as a guide to help customers optimise and best develop their business potential through the very latest in technologies, innovative solutions and new business models. Heidelberg’s Smart Print Shop is a key part of this message as this tool can assist printers with key factors including process optimisation and intelligent, operator independent productivity. Rainer Wolf, head of sheetfed product management at Heidelberg, says the integrated measures will enable customers to take the next step
towards higher productivity and process reliability. He says, “Our forecast at drupa 2016 that the industry would double its productivity by 2026 is on its way to becoming a reality, and Push to Stop is the key.” All Heidelberg Speedmaster models, in small, medium and large format, are equipped as standard with the Push to Stop functionalities and a cloud connection enabling all customer groups to make use of the ever-increasing range of cloud-based software solutions that are available. Heidelberg is also looking at addressing the issues around increasing job complexity in the pressroom and how technical innovations can solve concrete customer problems and close the gaps in the automation chain. Wolf says, “Interesting innovations in the area of intelligent assistance systems and artificial intelligence will be an impressive display of what is already possible today and where development will lead in the coming years. We are consistently thinking beyond the printing press here also, for example in the area of printing plate logistics. Heidelberg was also preparing to unveil its fully automatic printing plate logistics at drupa. The technology allows for printing plates to be provided automatically in the correct plate changing shaft and the used plates are removed. The company says this is the only way to achieve consistently high productivity with short runs. As well as reducing the operator’s workload, process reliability is increased since damage caused by handling of the plates is systematically minimised. This increases the reliability of plate changes and reduces the risk of scratches on the plate causing paper waste. newzealandprinter.co.nz
The Intermedia Group proudly publishes over 30 specialty print titles in Australia and New Zealand with a readership in excess of 800,000 people. Australian Flora Cover_Gift Guide Ad_2020_Gibson.pdf
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Weaving automation into print
I
n an environment where you face intensive competition and a possible labour shortage, further automation will be required not only for the press but for total workflows from prepress to post-press in 2020. Why is automation necessary in print, you may ask. Automation plays a vital role in addressing some of the biggest challenges that we are seeing in workflows, such as prepress bottlenecks, human error at various touch points, wastage, and other process inefficiencies. It not only delivers more output consistently and correctly, but also improves efficiencies within a company and lowers time to market. According to a McKinsey report, past technological innovations have proven that they boost job creation and lower disruption, but the impact of automation still causes anxiety in many sectors including print. However, studies show that automation can actually increase annual productivity growth on a global level by 0.8 to 1.4 per cent. Some early adopters have been getting on board this bandwagon early, realising the benefits not only to their businesses, but in terms of what it does for their customers as well. In saying that, there is still plenty of room for growth in this area in New Zealand and mass adoption is necessary. In this space, RMGT - RYOBI MHI Graphic Technology is expected to introduce several automated robotic features this year. RMGT’s concept is ‘Assist your potential’. We will see the
22
April 2020
Bernard Cheong sees automation moving to the next level for commercial printers in New Zealand
Bernard Cheong, managing director, Cyber introduction of new machines and features which will reduce the dependency on labour and to optimise productivity of printers. In cooperation with our worldwide partners, we aim to hold several open house events, technical seminars and exhibitions all over the world. In support of automation, we will also introduce our Smart Factory concept. In addition, we would like to introduce improved service approaches to the customer utilising our cloud service and wearable device. Thus far, RMGT has shown that it has received stable demands from North America, EU countries, China and Korea in 2019, especially for eightcolour perfecting presses and package presses. Upon launch
in New Zealand and Australia, we expect its uptake to be rife, and for New Zealand printers to adopt automation to be at the front of technology in Asia Pacific. We, at Cyber, understand that customers have to pursue productivity and efficiency under current environments such as price competitiveness, quick deliveries, and labour shortages. So, further automation of the press, specifically around optimisation of workflow between each production department such as using of AGV and advanced software should be very important for our printers. In terms of profitable industries, the packaging, gang (trade) printing and web to print segments are still very profitable and I foresee companies to continue investments in new technology and machineries within these areas. There’s no doubt that commercial and publishing printers are facing difficulties all over the world. So, we need automation and speed to increase productivity and efficiency so to drive cost down. Basically, they need to invest in new technology and machineries to compete in the modern economy. newzealandprinter.co.nz
WIDE FORMAT +Plus
Events hit the pause button in 2020 Hi-Tec flies in Albatross l Brown Kiwi gets HP R2000 l All the latest news
WIDE FORMAT
HP R2000 keeps Brown Kiwi flying
Fast and flat: The HP R2000 Latex printer
L
ast November, Christchurch-based Brown Kiwi installed the Mainland’s second HP R2000 Latex flatbed printer, supplied through Aarque. Miles Thornley, founder and managing director of the signage specialist company. says, “It is an exciting machine to have and a significant investment for a small company. This new technology is a thousand times better than what it replaces.” Brown Kiwi started with HP Latex after the first models came out in 2008. He says, “We are now on our fifth Latex printer. We started with the barbecue model, the HP25500, and we have regularly upgraded. “Back then, we moved from the solvent machines because of the drying time. The Latex dries immediately so you can laminate it straight off the machine. You get used to working with the Latex. It gives us high print quality and durability and it is a non-toxic product. People’s awareness of sustainability continues to grow.
Aarque partners with South Island signage specialist
“The R2000 enables us to do something different and we find the possibilities exciting. We are still playing with it to see how far we can extend its capabilities. This is fun because the print quality is so superior. The R2000 is a fast production machine and we can now gear up to that higher speed without compromising our quality. HP added a new white ink system for the HP R2000, and this white ink does not yellow over time like UV ink can and it delivers the same durability and flexibility as other coloured ink. Thornley says, “With its closed loop system, HP has solved the problem of keeping the white ink fresh. The R2000 does not waste ink. We swap the heads around when we are ready to print white. Storing the white printheads keeps them fresh and it is an easy change to make.”
Nocturnal animal Brown Kiwi, with a staff of just four, does more than signage. Describing himself as a jack of all trades, Thornley has 27 years’ experience in the industry and started Brown
The HP R2000 delivers high performance printing The HP R2000 high performance features include: Prints up to 88sqm/hr with continuous loading High accuracy belt system and productive workflow with 14 automatic and independent chambers Reliable and flexible printing on up to 100 kg rolls Automatic maintenance, smart vacuum and easy loading 24
April 2020
HP Latex Inks that achieve vibrant colour gamut on rigid media while preserving media gloss and feel Odourless prints Durable and flexible water-based inks for high adhesion and scratch resistance with a new HP Latex Overcoat Lower temperatures allowing wider media versatility
Kiwi 20 years ago. He says, “I called it Brown Kiwi because of the nocturnal nature of our work. Our client base works during normal trading hours so we do our installations mostly at night. “We are not solely a signmaking company; we have a broad skillset and we are willing to adapt. For example, when we get more into the volume game, we will be ready to integrate robotics with the R2000. I see automation and robotics as the way of the future. “Although we have begun pumping the work out with the R2000, we essentially are not a high volume company. We are more bespoke; more boutique, though our small client base has always kept us busy. While our clients want their jobs done quickly, they still need high quality print, so I think it is reasonable we don’t want to offer the cheapest toilet paper rate. Also, we don’t advertise; our latest job is really our sales pitch. This means we need the best technology to do the best job we can. “We are also evolving the business. For example, we have relocated to the corner of Carlyle and Gasson streets in Sydenham and we are exploring how we can increase our walk in customers. Our work involves a fast-paced business model and every job is different. We meet the challenge of ensuring we reach both our clients’ expectations and our own.” “We have good support from Aarque and HP. You get a few gremlins with new machines, but everyone is working to make sure it comes together.” newzealandprinter.co.nz
0508 22 88 73 | www.aarque.co.nz
WIDE FORMAT
Hi-Tec Ink flies in Albatross chemistry
D
eveloped and manufactured in the US, Albatross screen printing chemistry is supplied in New Zealand through Hi-Tec Ink. Les King, managing director of Hi-Tec Ink, says, “Albatross has over 120 years’ experience servicing every phase and facet of the textile and related industries globally, from graphic arts and screen printing to apparel manufacturing, embroidery and direct to garment. “Albatross manufactures cost-effective chemical products that comply with the most rigorous health, safety and environmental regulations. This means Hi-Tec Ink can supply all the screen printing essentials, from press and screen washes to pretreatments in a can.” From June, Hi-Tec Ink will stock Alba-Pre and AlbaBro. Alba-Pre is designed for Epson and like machines and ink. Alba-Bro is specifically designed for Brother printers and inks. You can use these as a sole pre-treat or as a complement to pre-treatment machines. King says, “These are fantastic pre-treats in aerosol form. The distinctive nozzle applies a smooth even coat with minimal overspray. For lighter garments, only one light coat can be used. Short runs, hats, small print areas (i.e. left pocket print) number among the examples where Alba-Pre and Bro are preferred over pre-treatment machines. They are perfect for sleeves, left chest and other small print areas “AlbaChem Premium Flash Adhesive has performed remarkably well in the New Zealand market already. AlbaChem Premium Flash adhesive has both a good cold tack and a great hot tack. The mist spray is activated by a heat flash. The tack increases each time you flash the pallet greatly reducing the need for reapplication. It will not become ‘gummy’ from a flash. It is great for automatic presses with multiples flashes. It is also stable at high temperatures.” 26
April 2020
Can do: The Albatross range of chemistry includes treatments in a can
Albatross chemistry, supplied by Hi-Tec Ink, covers screen printing, textiles and graphic arts
Cleaning out King says, “Albatross offers a comprehensive range of cleaning solutions.” Plast Wipe is a water soluble press wash for plastisol and other screen print inks. King says, “Plast Wipe cuts ink fast and wipes off clean with little or no residue. It will not ‘lock-in’ emulsions, making the reclaiming process faster and easier and it works particularly well with colour changes on press or clean up in the reclaim area. You can use it manually, in re-circulation systems, or enclosed automated systems. You can also use it to clean up water-based pallet adhesives from pallets.” Sten-X stencil remover is a ‘ready for use’ emulsion remover. King says, “Sten-X quickly breaks down emulsion for fast efficient screen reclamation. It removes emulsions and capillary films from screens and has superior wetting properties
with no precipitation of active ingredients. Biodegradable and VOC free Sten-X is perfect for printers who do not want to make their own emulsion removers.” Sten-Erase CR stencil remover comes ready to use. You can use it as an extra strength emulsion remover or dilute it up to 4:1 with water. Designed for quick removal of water resistant emulsions, it removes emulsions and capillary films from screens and it degreases while cleaning. R.S.W. Screen Wash, a low evaporation press wash and recirculating solvent is designed for both recirculating systems and manual screen cleaning. It is ideal for quickly washing the screen after the press run. Non-toxic, it has a high flash point and easily deals with dried or clogged ink. D-Grade ink degradant is specially formulated to remove plastisol ink from both water resistant and pure photopolymer type stencils without softening or damaging the stencil. It also removes offset ink from rollers and blankets; it will not swell the rubber surface. It offers low vapour pressure, and low odour and it is completely biodegradable with low volatility. It washes off with water, but it quickly breaks down plastisol, solvent, graphic and other types of screen printing inks. D-Grade makes the reclamation process fast and easy. Operators can use it on press, in a washout booth or in a recirculating system. Sten-Erase CR can be used as a strong ready to use emulsion remover or as a concentrate that can be mixed up to 4:1 with water. Great for direct and indirect emulsions as well as capillary films. Sten-Erase CR is an effective, versatile, biodegradable emulsion remover used straight or diluted. SRC stencil removing concentrate is the strongest liquid concentrated emulsion remover available that does not ship as a hazardous material, according to Albatross. King adds, “SRC is economical to use and ship. Great for all size shops, it is drain safe and biodegradable.” newzealandprinter.co.nz
Products now available in New Zealand Producing chemical products that comply with today’s demanding health, safety and environmental restrictions
WIDE FORMAT NEWS
Postponements guided by authorities The New Zealand Sign and Display Association’s decision to postpone the NZ Sign Expo, Awards of Excellence and NZSDA Conference until July, 2021 came from the advice of authorities. Paul Walters, NZSDA president, says in a statement to members: “Following the best advice available, recommendations from the Ministry of Health and other authorities, the NZSDA board regrettably announces that the NZ Sign Expo, Awards of Excellence and NZSDA Conference cannot go ahead and will be postponed until June 2021. “Whilst we understand that many have made travel plans and this
The next NZ Sign Expo will take place in July, 2021 decision may cause cost and inconvenience, but with the advice from the authorities, communication with the venues, our event sponsors and members we feel confident the decision made is best for our industry. We will, however, advise that there will be further communication regarding
the Awards of Excellence. “We know that our events, like the Sign Expo, play a vital role in helping form connections or gathering of information and ideas, so we will be thinking of some alternative ways we can continue to support our industry during these uncertain times.
“Undoubtedly, there will be some uncertainty among businesses in terms of employer obligations and guidelines, so for NZSDA members, on our website, we have put together some useful resources, information, links and printable posters for the workplace in order to educate staff and help you navigate through this stressful time. “Lastly, we would like to pass along our positive thoughts to you and your families and we appreciate your support and understanding in this decision. If you have any questions at all, or any ideas, please feel free to get in touch.”
Autumn collection arrives for wraps Avery Dennison has launched its autumn 2020 coastal collection for the company’s supreme wrapping film portfolio. The five colour options include premium satin, gloss and metallic finishes to create stylish upmarket wraps and detailing. The company says the cool natural hues encountered by the coastline in the autumn months has inspired its coastal collection and describes the colours as rugged and intense, calling them Satin Stunning Orange, Satin Cool Teal, Gloss Aqua Blue, Satin Metallic Black Rock Grey, and Matte Metallic Moss Green.
Avery Dennison says the coastline’s cool natural hues inspired its autumn collection Jordan Leach, senior business manager for Avery Dennison Graphics Solutions in Australia and New Zealand, says,
“The sense of adventure and exploration driven by beautiful natural landscapes were the creative inspirations for
this new collection. There’s a tone and shade to match any journey, from the mountains to the sea and beyond. “We’re excited to unveil this thoughtfully created collection, providing our customers with more options to create the looks that mirror their customers’ wants, needs and personalities.” The new colours feature Avery Dennison Easy Apply RS technology, which targets high conformability and repositioning capability for the most demanding wrapping applications. The Avery Dennison supreme wrapping film portfolio boasts more than 120 colours and finishes.
Epson leads climate change action Global environmental impact non-profit CDP has named Epson as a global leader for engaging with its suppliers on climate change and has awarded the company a position on its supplier engagement leader board. The recognition comes from the company’s actions and strategies to reduce 28
April 2020
emissions and manage climate risks in its supply chain in the past reporting year. CDP assessed over 4,800 companies, giving a supplier engagement rating based on answers to selected questions about governance, targets, scope three emissions, and value chain engagement
of their response to the CDP 2019 climate change questionnaire and their overall CDP climate change score. Epson features among the top three per cent of organisations assessed by CDP, one of almost 160 companies on the leader board this year. Epson says it recognises climate change and global
warming as the most serious issues facing the planet. In response, the company says it will leverage its efficient, compact and precision technologies as it takes aggressive measures to reduce the environmental impact of its products and business operations, and throughout its value chain. newzealandprinter.co.nz
Epson SureColor F560 • Enables production of sublimated products with outstanding colour & durability • Designed for hard surface imaging and custom merchandise production • Also suits low-volume small-format fabric production with Oeko-Tex™ certification so garments can be worn by adults, children and infants • Incorporates Epson’s latest PrecisionCore® Micro TFP print head technology • Uses Epson UltraChrome™ ink for consistent output with superior image quality • Prints on cut-sheet and roll based Dye Sublimation media from A4 to 24" • Economical operation with low power consumption and refillable ink tank system • Comprehensive warranty with on-site service extendable up to 3 years Book a product demonstration and find out more at promotions.fujixerox.co.nz/graphicarts
When the going gets tough
W
ithout a doubt this is very tough time or us all and no matter what direction you look, it will affect our livelihoods, businesses and the way we live forever. 2020 was the year of change, but who would have guessed that it would be a wide-spread pandemic resulting in many deaths world-wide that created this change. Leading the industry through these tough times are what Associations are for and the NZSDA is no exception. Over the past few weeks, it has been posting daily updates to their social pages for their online followers of the sign and display industry. These updates are also available on our website blog (https://nzsda. org.nz/industry-updates/). So much valuable information is available to everyone. However, it is knowing where to look and what to look for, so the NZSDA has taken on this role to share knowledge and advice on what it deems is important to the sign and display industry, in one place, every day. The NZSDA team has also set up a closed Facebook group for members. This member only group will be the hub of information shared; questions and answers; ideas and good stories. It will also serve as a platform for the NZSDA to provide solutions and advice. However, it is equally important that at this time by creating a like-minded online community for support and for voices to be heard will benefit
MELISSA COUTTS
Melissa Coutts has some suggestions to help get through the next few months
… But there is help on hand. Call the NZSDA 30
April 2020
One thing is certain: Things won’t stay the same…
the wellbeing of many creative minds. Being in lockdown is also a time of reflection, where you can look at new and different ways to be more sustainable. Future-proofing businesses will be a key aspect to moving forward this year and in years to come. You can adjust budget forecasts to reflect the changes that are happening now; revisit business plans; and tweak them for new visions and goals. Now is a good time to challenge the established way of thinking and to get an understanding of what the industry needs now and in the future. Being a part of this change will set its own challenges. Will it be possible to diversify into other areas of expertise? Do employees have the will to take on or adapt to new roles and to learn new skills, so they can assist to keep businesses going through these tough times? While on lockdown don’t forget the importance of being prepared. Customers may consider a rebrand, have new services or products to launch. Why not utilise the services of a design house or in house
designer to start this process? This is also a great opportunity to invest in digital technology as many businesses are adding value to their services by including this as part of their design packages. This is also the perfect time to engage with existing customers and perhaps to even find new ones, so that when it is all over, hitting the ground running will be the best place to be. The NZSDA will continue to lead the industry through this tough time bringing more support, more advice and to find better solutions for its members. Our postponed events will now take place in Auckland, July 2021 and their vision, called ‘Shaping the Future’, will not change. In fact, the NZSDA believes that in times like this you must look for that silver lining; being forced into lockdown presents new perspectives, new ideas and directions on how we may all work now and in the future. If you want to get in touch with the NZSDA call us on 0800 080 052. Adding more value to your business is what we do best. newzealandprinter.co.nz
ADDING VALUE TO YOUR BRAND IS WHAT WE DO. Trust, Integrity & Expert service is what our members give their customers. To get more customers trusting your business become a member today, the benefits are clear. Discounted Health and Safety Plans, Manuals and Consultations, First Aid courses and products.
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PROFILE XXX
Durst adapts to Evolving with trends
In a changing marketplace, Durst understands the need for change and is willing to diversify to succeed
D
urst is on an upward curve with its recent establishment in Australasia and a seven-year plan that is set to take the company to new heights. The company’s group chief executive officer and co-owner Christoph Gamper visited the region recently for the opening of Durst Oceania’s office in Tullamarine, Melbourne, where he addressed the company’s future plans. According to Gamper, the Australasian market is one of importance, which was the reason behind its set up of a physical office in the region. He says, “Even though the Oceania market isn’t as huge as the US, it is still an important market and having a physical presence in this region is a great asset. “It is unfortunate with what happened with our distribution company but it was an opportunity I couldn’t miss to start servicing the local region directly. “Even with the best distributor in the market, we felt that having a physical presence is important. “It was one of the missing pieces before we set up shop here and now, we feel that we have everything we need in place to charge on in this market.” Durst Oceania is headed up by its managing director Matt Ashman, who received a well earned promotion from his previous role as Durst Australia New Zealand sales manager, during which time he visited Aotearoa on a number of occasions. Ashman has served at Durst for more than 10 years. Gamper says that he sees Ashman as a good fit 32
April 2020
Taking the business on an upward curve: Durst Group chief executive officer and co-owner Christoph Gamper for leadership. Gamper says, “Durst is about its people. Having Matt here, who has worked with us for more than a decade, has enabled us to further service this region directly.” Gamper himself has a long-standing history with the company, having worked in the business for more than nine years. He says, “Within these nine years, I’ve gone from being chief executive officer to coowner as well in the last year. So, now there are only two shareholders in the company: the original family that created Durst and me. “We are a 100 per cent family-owned, independent company, and we want to stay that way. We’re not striving to go public and even if industry giants come knocking on our door, we won’t be entertaining it. “We want to be this big, excellent company even in 100 years. We’ve been in existence for more than 80 years and we’re striving to stay, even if it means reinventing our business.”
Durst has gone through a number of lifecycles. Having started off in the duplication photography and analogue business, it has changed the direction of the business four times. Gamper says, “We are in our fifth revolution right now. We changed from building cameras to having our first print system; this also means we went from business to business to a business to consumer model. “From there, we started to print on paper with lasers. No one thought this technology was going to be successful but we redefined how photographic output worked. From there, we transitioned towards inkjet and we had to change the perceptions of people back then in terms of what they thought about inkjets. “Then, our move was into industrial inkjets. And now, it is also about managing the entire process of printing, not just printing, which means we can go into packaging, labels, wide format, or textile printing.” Now, the company is targeting different print directions, with wide format being one of the most important ones in Australasia. It also intends to explore the labels and packaging segment, from flexible packaging down to cardboard and industrial applications. He says, “We want to be the top in our segment; We want to be a company that understands the process very deeply. “We want our customers to bring to their customers the best solutions and to be the service provider and not a machine seller or software provider. “As for Durst, we will aim to support customers with innovation. We will try to bring to them tools that allow customers to stay ahead and for their economic success. We’ll have solutions to launch later this year.” Gamper adds that Durst’s joint venture with Koenig & Bauer is also of upmost newzealandprinter.co.nz
PROFILE
market change importance in its growth plans. He says, “Koenig & Bauer is one of the oldest and most successful printing companies, and our philosophies play well together. This means we’re able to infiltrate the packaging market better and build on our names in it. “In today’s world, if you don’t work together, you end up lost. If you both co-operate for the benefit of the customer, which is definitely for your benefit as well, then it works out nicely. “No matter how big an organisation, you’re going to need some experts because you can’t manage the whole production chain alone.”
Changes in the market Tapping into current trends, Gamper believes the labels and packaging space is one to watch, as is large format printing. He says, “Labels and packaging is growing worldwide, as is large format printing. We see the same here, in Australia and New Zealand. “Packaging is growing in the industry because more and more people are trying to package in a more sustainable fashion. “And as for the digital printing space, textile printing, in my view, is the next big thing. Traditional textile printing is one of the biggest water wasters and digital allows us to become more water efficient.” Durst also works very closely with its customers to address challenges and opportunities that they face. He says, “We have something called Top of the Mountains where we bring top customers from all over the world to our headquarters to talk through challenges and opportunities. It’s not a formal focus group but it allows us, to see from the market side, how we can change in the market that is coming. “Customers have told us that in the large format market, gaining efficiency is one of the challenges in the market and along with that, uncertainty in newzealandprinter.co.nz
Manufacturer: Durst has a major production facility in Brixen, Northern Italy the market, price and pressure pose added pressure. “But, you can still grow by doing things in the way you have five years ago and what we can bring to the table is some of our experience and other customers from around the world that may have faced similar challenges before.” Durst then follows up on these conversations with strategy work and from there, try to predict trends and form a seven-year strategy that is broken down into short cycles. Gamper says, “We basically come up with three pictures around this – print is dead, print is hybrid, and print is growing. Large format printing still has a lot of logic behind it, but the focus is more on water systems, not so much UV systems. A lot of new technology is being developed in this area, especially when we talk about sustainability.”
Culture: Durst has built its reputation on developing its people
Focus on software
Labels and packaging is growing worldwide, as is large format printing.
Durst intends to increase its attention on software. Gamper says, “For us, there are so many new opportunities and so much more that we can bring to the market. So, we don’t just focus on the machines side, but also the software portfolio and optimisation side. That’s where we will be increasing our focus on for the next two to three years. “We have been working on this for more than seven years, and more than a third of our development power is in software. I have 60 software engineers working around the clock, so this shows how much emphasis we’re putting on it. “It’s about going beyond just pure machine manufacturing and shining more of a light on process engineering. At the end of the day, we want to help our customers be more successful.”
Helping customers to succeed: Durst Oceania managing director Matt Ashman (l) and Durst Group chief executive officer and co-owner Christoph Gamper April 2020
33
DIGITISATION
Building an industry 4.0 world
Scott Thompson, Regional Marketing and Channels manager, Esko
F
or many in the print industry, the time has come for print professionals to consider fully the realities of digital transformation. With so many new solutions arriving in the market, and with much focus on sustainability around the world, digitisation of business workflows and printing will be higher on the agenda for all businesses. The global print marketplace has witnessed a rapid migration to fast turnarounds and short run workloads in order to respond to competitive intensity within omni-channel retailing and the move to online. Printers must recognise that they are already working in an Industry 4.0 world and focus their efforts on gaining competitive advantage through digitisation, automation and connectivity. Print quality and consistency are now a given in the mature markets. Driving speed to market, operational efficiency and waste reduction, enabled 34
April 2020
Printers can now gain a competitive advantage through digitisation, automation and connectivity, says Scott Thompson
by digital workflows, is the key to protecting long term profitability and enabling customers to succeed. Competitive intensity is also accelerating in print, along with consolidation. The companies that succeed will recognise the importance of eradicating the waste that we presently see occurring in in time, money and resources, and they will work to transform their businesses from functionally siloed reactive companies to highly connected automated businesses that can flex and respond to ever changing market requirements. This will only accelerate as the decade progresses. At Esko, we believe that the print sector must digitise, automate and connect if it is to protect long-term profitability and success. Esko has just released its Digital Maturity Model to support printers on their digital transformation journey. Rather than being impacted or losing competitiveness by not addressing the opportunities that lie ahead, Esko is supporting them to understand their digital
maturity status and how to move forward to drive speed, operational efficiency, quality and waste reduction from design to shipping. We are excited about creating opportunities to support our customers with digital transformation, backed with new cloud-based software solutions that change the game for large organisations struggling with connectivity across sites and geographies. We have a number of new integrated hardware and software product launches coming to market. Not only have we embarked on a journey into a digital decade, but we are also seeing it more and more one as one that is green as well. Considerable pressure is being placed on to a variety of print sectors to deliver sustainable solutions, and our industry across the board needs to respond – from the boardroom to the shop floor. With sustainability firmly in focus across all sectors, we will see considerable growth and substitution of plastics with natural, bio-based, renewable and easily recyclable materials. Digital printing will also continue to penetrate the commercial and label sectors, responding to the demand for even shorter run work. This can create an environment that could see a continued growth in the packaging and labels sectors, in particular. With population growth and 51 per cent of all packaging relating to food and drink, there is also a chance that we will continue to see packaging grow at GDP type levels around the world. The focus on sustainability will further grow to be front and centre in the objectives of all businesses as legislation and consumer pressures drive change. I would also expect digital transformation of the print sector to accelerate, but this isn’t just about digital printing. It is about digitisation of processes, automation of operations, and connectivity across companies, geographies and supply chains to drive efficiency. Industry 4.0 will start to become a common reality. newzealandprinter.co.nz
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FELLMAN
When should you fire a salesperson? Think about how long it took some of the salespeople you buy from now to win you over, back when they were in the same situation
Sales people need to make money for their companies
I
n four separate phone calls last week, I dealt with a common question in our industry: When should you fire a salesperson? The short answer is that you should do it as soon as they demonstrate the inability to make money for you. The hard part, of course is knowing exactly when that is, and I think it a fair observation that most printers fire salespeople at the wrong time, either before they have had a reasonable chance to produce, or well past the point of throwing good money after bad. Starting with the first half of this equation, it simply takes time to build relationships; to bring people to the point where they are even remotely interested in buying from any salesperson, or any printing company. I spoke recently with a printer who fired a salesperson after only three weeks. The reason, she told me, was that the salesperson had not brought in even one quote in all that time. Now, finding things to quote on and building relationships are two completely different selling strategies, and the real winners in printing sales focus much more on building relationships than on chasing quotes. Beyond that, three weeks at a sales job is just not enough time to provide any real indication of the likelihood of success, with one important caveat, which I will get to in a moment. I tell all my clients that you have 36
April 2020
to be willing to invest in a new salesperson for six months, because even in a best-case scenario, it is going to take that long before you start seeing any real payback. Remember, you are asking your new salesperson to go out and try to change people’s habits. Every prospect has at least some sort of relationship with at least one other printing company. The challenge is to get those people to say “No” to the other printer and start saying “Yes” to you. Think about how long it took some of the salespeople you buy from now to win you over, back when they were in the same situation. You have to give your salesperson enough time to succeed!
Effort and Cooperation You do have a right to expect a certain amount of effort and cooperation from your salesperson. That is the caveat I mentioned earlier. The reality is that it takes time to build relationships when your salesperson is doing all the right things, but those relationships will never develop if your salesperson is not doing the right things, or enough of them. I believe the best way to manage a printing salesperson is to set up
action standards, that is, how many prospecting calls each week, how many follow-ups, how many appointments, and manage compliance with those defined activity levels. When a salesperson lives up to those action standards, I am willing to be patient. If not, it is an entirely different story. The first time a salesperson missed his/her action standards, we would sit down for a short conversation. I would say, “You may have misunderstood the situation. These action standards are not goals I hope you will attain; they are absolute requirements for keeping your job. You have to maintain this level of activity if you want to be successful.” If it happened a second time, the conversation would be even shorter: “Your job is officially in jeopardy.” If it happened a third time, the conversation would be even shorter still, three words: “You are fired.” The bottom line here is you must be patient with salespeople as they develop, but only as long as they put in the necessary effort. If you have a salesperson who is not willing to work hard enough, or smart enough, to succeed, you should fire that person as soon as it becomes apparent that it is a losing battle. Dave Fellman is the president of David Fellman & Associates, Raleigh, NC, USA, a sales and marketing consulting firm serving numerous segments of the graphic arts industry. Contact Dave at dmf@davefellman.com. Visit his website at www.davefellman.com newzealandprinter.co.nz
MARKETING PRINT
Marketing print K
nock. Knock. Need any printing today? This is the oversimplified sales approach many printers apply. The real issue is that many printing services have never been very good at marketing. And marketing is different from sales. Marketing is the process of interesting potential customers and clients in your products and or services. Process is the key word here. Marketing involves researching, promoting, selling and distributing your products or services. When the internet came along, printing services created websites and they were all pretty much the same: a picture of their building and a list of major equipment. And even with social media, I see occasional ‘sale today on brochures’ posts. Traditionally, printing services have a sales contingent. Many printers tell me that they are only one salesperson away from great success. Sales staff canvas for new customers and service existing customers. The challenge today is finding new customers. Every business is a potential customer and they all need some kind of printing. I recall a printing company that had three divisions: quick printing, commercial printing and specialty printing. There were three entrances to the building, one for each division. But when you entered, it was all one plant but each division had a separate identity and promoted itself separately. It all starts with compiling a database of potential customers. This is the hard part and one of the things that the sales force should focus on as they make their sales calls. One never knows who makes the decision for purchasing print within a large organisation. I once analysed the print purchasing of a large insurance company and examined every print invoice. But they did not add up to the estimated print spend. I discovered that some newzealandprinter.co.nz
FRANK ROMANO
departments did not like buying from the lowest bidder so they had the graphic designers acquire the print and integrate it with the design invoice. No one person buys print; you have to hunt them down one by one. The database is the key to marketing. It allows targeted direct mail, and as you acquire email information, it assists with communication and social media. Today, you need every possible communications channel. Social media should create engagement and dialogue. The website should highlight unique projects. Direct mail should demonstrate the power of personalised communication. It is not about what equipment you have; it is what that equipment can do. Emphasise samples both in person and virtually. There was once an explorer who wanted to visit a remote jungle of headhunters. He supposedly air dropped many small photos of himself and said he was later greeted as a
Marketing paves the way for sales
god. This may be a myth but the idea is valid: marketing prepares the way for sales. Marketing begins before you make the sales call. Communicating a ‘sample of the month’ is always a good idea. Back in the 1960s and 1970s paper suppliers published newsletters, magazines and brochures that offered inspiration for printers and print buyers. They demonstrated the use of photography, colour and special effects. Today we often use the computer to show print. Hopefully, the screen image entices the viewer to want to see the real thing. As home and online printing absorb much of the bread and butter printing of two decades ago, it is important to demonstrate how print can engage the recipient and motivate them for an action. Today, marketers are putting their budgets into social media, but print has its place. And marketing helps to define that place.
DIGITAL
HP Indigo reshapes L ast month, HP Indigo introduced a new commercial digital printing fleet. The company says these new presses set new industry benchmarks in productivity, print quality and versatility to help print service providers stay ahead of changes in the industry. Among the new presses are the new generation B2 commercial printing solution, the HP Indigo 100K Digital Press; the new B2 HP Indigo 15K Digital Press, based on the successful HP Indigo 10000; the HP Indigo 7K Digital Press, targeting the 48cm (SRA3+) market; The HP entry level Indigo 7eco Digital Press; and the HP Indigo 90K webfed press. Currie Group distributes HP Indigo in New Zealand. Phillip Rennell, sales and marketing director for Currie Group, says, “HP Indigo has really shown its leadership in the graphic arts market, producing an enhanced portfolio for our customers, continuing to deliver digital print solutions for today and showing how HP Indigo is creating the future; again.”
100K productivity The HP Indigo 100K Digital Press is now HP’s most productive B2 sheetfed solution in market. The first press in HP Indigo Series 5, the HP Indigo 100K is designed for offset players to adopt highly productive, on demand digital printing. Offering uninterrupted duplex digital printing, the HP Indigo 100K Digital Press enables print service providers to deliver more than one million B2 duplex sheets per month. Printing at 6000 sheets per hour, the new fourcolour HP Indigo 100K press delivers significantly higher productivity compared with the HP Indigo 10000 series along with the look and feel of offset. This high performance is enabled by advanced paper handling and offset-like gripper to gripper design for precision registration, as well as distinctive HP Indigo digital advantages such as colour 38
April 2020
Most productive: the HP Indigo 100K Digital Press
With a raft of new technology and solutions, HP Indigo retains the lead in digital printing
automation, calibration, fast switchover between jobs and media and a five input source feeder. Customer beta testing is now concluding at customer testing sites globally, including offset print service providers. Vincenzo Cirimele, chief executive of beta tester PressUP, based in Italy, says, “HP Indigo 100K performance is above and beyond anything we have experienced with digital printing. The automation innovation is enabling continuous printing, helping us deliver orders faster to our customers, opening new profit-making opportunities for our business.”
15K builds on 10K success The HP Indigo drupa commercial portfolio has also launched the new B2 HP Indigo 15K Digital Press. Based on the successful HP Indigo 10000 platform, which has sold more than a thousand units since launching at drupa 2012, the HP Indigo 15K is engineered to address the broadest variety of customer demands in a highly productive way. It features greater media support, including for thick substrates, and ink versatility, opening new opportunities for print service providers. The HP Indigo 15K Digital Press brings new quality with high definition printing and FM
screens, and versatility enabled by a wider range of substrates, now offering additional options with up to 600 microns (24 pt.). New inks include ElectroInks Premium White and Invisible Yellow. New high definition FM stochastic screens support increased sharpness for halftone text. The HP Indigo 12000 is upgradeable to new features of the HP Indigo 15K.
SRA3 and entry-level The HP Indigo 7K is a 48cm (SRA3+) digital press that offers a broader range of high-value digital applications with a media gamut up to 550 microns, with special inks such as HP Indigo ElectroInk Silver, high opacity Premium White, Invisible Yellow for security or specific applications and ElectroInk Easy Release ink for scratch-off applications. New features will be upgrade options to the HP Indigo 7000 series. The HP Indigo 7eco is an entry-level press with Indigo quality and productivity offering an economical and sustainable choice to sprint into digital printing. The HP Indigo 90K webfed press supports simplex applications including banners, oversized B1 posters and wallpaper, incorporating new and patented algorithms for continuous print. HP has updated its newzealandprinter.co.nz
DIGITAL
print production
and versatility, to inspire the unbounded creativity of our customers and the brands they serve.”
Reinventing label printing
Speed: The HP Indigo V12 will print in six colours at 120 linear metres per minute customers’ cloud capabilities. HP PrintOSX unites the cloud platform applications with artificial intelligence (AI) driven service and support infrastructure to help customers get the most out of their press investment. HP says that, using PrintOSX advanced technology, tools and know how, customers can start building the ‘Print Factory of the Future’ and reach operational excellence, automate production and innovate with high value applications. Other innovations and benefits include: • HP Brilliant Ink delivers high quality print with eye catching colour, bold reds and dazzling blues with a glossy output. A new CMYK ink set offers an extended gamut, specifically designed to print with high quality on coated and uncoated offset media with one press. • HP Optimizer provides smooth colour gradients and fills by compensating for batch to batch mill variation on coated media while delivering high optical density with reduced showthrough on offset uncoated media. • HP Quality Image Check uses a built-in colour vision system and colour spectrophotometer to help maintain high quality and increased productivity. It newzealandprinter.co.nz
monitors print quality in real-time and provides the operator with performance insights while running the press at speed. Alon Bar-Shany, general manager, HP Indigo, says, “Our philosophy for success is grounded in two key principles, innovation and automation, and how they play together to build a profitable business for customers. All this is underpinned by a view towards reducing waste with a genuine concern for the environment. “As we develop our product repertoire, we keep these guiding principles in mind. Our new portfolio reflects a range of products that offer unprecedented productivity, as well as new levels of quality
HP has also announced a new portfolio for HP Indigo digital labels and packaging, designed to offer converters exceptional choice with an extensive portfolio of presses, along with new colour and workflow automation solutions, to efficiently deliver diverse, on demand print orders with low waste. Rennell, says, “With this announcement, HP Indigo has delivered label printers a digital future with new release products and set forward the future direction for digital printing of labels. The HP Indigo V12 Digital Press for labels, the first HP Indigo based on next generation LEPX architecture, competes with analogue speeds and creates new opportunities for label production with HP Indigo print quality, ink range, and application versatility. The first of Indigo’s Series 6 platform, this narrow web label press provides Indigo’s renowned quality and versatility at significantly higher speeds. HP says the HP Indigo V12 Digital Press will disrupt the label market ecosystem by making significant production volumes a reality for operators Continued on page 16
Entry level: The HP Indigo 7eco Digital Press April 2020
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DIGITAL Continued from page 15 with HP Indigo quality and flexibility. HP points out the key benefits that the HP Indigo V12 Digital Press offers: • Print up to six colours at 120 linear metres per minute, using six inline imaging engines running simultaneously. Produce up to 130,000 linear metres per day with one operator. • New high definition (HD) imaging. The HD Imaging System on press offers native to 1600 dpi resolution. • Up to 12 colours on press. Change inks on the fly and create any combination of colours. • Print on one of the industry’s largest range of digital label printing substrates, from 12 micron film to 450 micron (18pt) board. Support pressure-sensitive material, sleeves, flexible packaging, tubes, IMLs and more. • One pass, high speed finishing capabilities will be provided by AB Graphic.
New narrow web The new portfolio also introduces the new narrow web HP Indigo 6K and HP Indigo 8K digital presses for labels, the HP Indigo 25K for flexible packaging and labels, and sheetfed HP Indigo 35K and roll to B1 sheet HP Indigo 90K for folding cartons. Value packs with various upgrade options will allow the existing customer base to benefit from new features and capabilities. In the past four years, more than 1000 HP Indigo labels and packaging presses have been installed at converters worldwide Bar-Shany says, “The digital labels and packaging market is growing and evolving as converters move to support market needs for on-demand production, SKU diversification, customisation and printing with reduced waste. “Labels and packaging converters using HP Indigo are growing their HP Indigo volume four times faster than the market and are consistently generating new opportunities. The new labels and packaging portfolio unveiled today is a blueprint for customers to create a digital print factory so they can stay ahead of the curve 40
April 2020
Print service providers can expand their reach with new applications and deliver a wider range of jobs faster, with less labour, all while keeping the environment top of mind.” The HP Indigo 6K Digital Press is the new model of the highly successful, highversatility HP Indigo 6000 series. The press can deliver more applications using higher opacity white for shrink sleeves, new inks including silver, fluorescents, invisible red and green for brand protection applications and new varnishes from leading partners for higher durability. The HP Indigo 8K offers increased productivity, reduced waste and easier transitioning between media types and jobs. High capacity label production and flexible packaging on the new mid-web HP Indigo 25K Digital Press are supported with a new slitter for labels, making it easier to diversify into new and lucrative applications.
Faster time to colour Another innovation, the new colour automation solution, Spot Master, will enable converters to reach brand colours within minutes, making it one of the industry’s fastest time to colour solution. Spot Master enables converters to deliver high colour consistency and uniformity across the entire print frame using a new patented algorithm for fast
and accurate colour matching, ensuring every package looks the same no matter when or where it was printed. Spot Master will be available for the HP Indigo 35K, HP Indigo 25K, HP Indigo 6K and HP Indigo 8K presses. Brand Beat, a new application offered in HP PrintOSX, delivers real time colour reports directly to converters and brands. PrintOS Production Pro for Indigo Labels and Packaging, featuring HP Indigo’s fastest HP Indigo Raster Image Processor (RIP), integrates with the new Esko Automation Engine for HP Indigo, allowing converters to process more jobs per day. HP PrintOSX unites the cloud platform applications with AI-driven service and support infrastructure to help customers get the most out of their press investment. With its suite of tools and applications, customers can start building the digital Print Factory of the Future and reach operational excellence by automating production and minimising operator touchpoints. With HP Indigo Secure and partner solutions, converters can provide brand protection solutions using special inks, anti-counterfeiting marks, micro-text fonts and protected track and trace solutions. Digital embellishment solutions from HP Indigo and partners offer ways to stand out, newzealandprinter.co.nz
DIGITAL
HP Indigo technology has taken digital label production to a new level including the inline Kurz DM Jetliner digital metallisation solution, HP Indigo ElectroInk Silver for metallising the colour gamut, and HP Indigo GEM, a digital print and embellish, one-pass solution integrated with the HP Indigo 6K Digital Press.
Open the carton market The new portfolio significantly extends HP Indigo folding carton capabilities, offering enhanced productivity, wider application range and expanded colour capabilities. The portfolio includes the new sheetfed B2 HP Indigo 35K for high value folding cartons, the new sheetfed B2 HP Indigo 15K for mixed commercial print and packaging production and the new B1 HP Indigo 90K roll to sheet solution with an inline water-based UV coater and sheeter. Rennell says, “HP Indigo’s release of the 35K and 90K enables folding carton solutions we haven’t seen before and this gives us and our customers an opportunity to drive the market in new ways.” Building on the experience of over 100 folding carton press installations worldwide, the HP Indigo 35K introduces significant enhancements: • Faster time to colour with Spot Master colour automation. • Faster job changeover with drawers, pallet feeder newzealandprinter.co.nz
•
• • •
•
and proof while print capabilities. Printing on thinner substrates from 150 microns to capture applications such as rigid boxes. New HD printing with 1600 dpi for enhanced print quality. New HP Indigo ElectroInk Premium White for higher opacity. New ElectroInk Invisible Yellow, track and trace solutions and security elements for multilayered brand protection applications on one press, in one pass. Tresu iCoat II, integrated with the HP Indigo 35K, delivers offset-quality for overprint varnish and coating applications using industry-standard UV or water-based varnish in a single production pass now optimised for high accuracy varnish registration at full speed.
On demand flexible The new portfolio of HP Indigo Digital Label Presses gives print service providers in the digital flexible packaging market the capability to offer on demand and sustainable flexible packaging. The company says the new HP Indigo 25K Digital Press is designed to help converters meet brand needs with an even more attractive total cost of
ownership, a wider media range to deliver compostable and recyclable pouches and more choices to create a digital pouch factory. Advances to help converters harness production power include: • Optimised lamination solutions with the new SuperSimplex e800 laminator by Nordmeccanica. The 800 mm wide solventless laminator offers low waste and reduced energy consumption for on-demand pouch production. The field proven Karlville Pack Ready thermal laminator and Karlvile KS-DSUP-400 pouch maker are optimised for shorter runs. • Greater flexibility with two white ink stations. • Higher productivity with frame expansion from 729mm to 737mm. • Faster time to colour with Spot Master colour automation. • Sustainability credentials include the Green Leaf mark and certification from TUV Austria’s ‘OK Compost’ verifying HP Indigo ElectroInks can be used as printing inks for packaging and are recoverable through composting and biodegradation in accordance with leading standards. In addition, HP Indigo ElectroInks comply with leading food packaging regulations and are free of UV-reactive chemistries. All HP Indigo presses are manufactured carbon neutral.
On their way here HP intended for the B2 HP Indigo 100K and HP Indigo 15K, HP Indigo 7K and HP Indigo 7eco, for commercial printers, to all become available later in 2020. The company also intended that, for labels, the HP Indigo 6K, HP Indigo 8K, HP Indigo 25K, HP Indigo 35K, and HP Indigo 90K digital presses would also be commercially available later in 2020. The HP Indigo V12 is scheduled for commercial availability in 2022. Due to the Covid-19 crisis, availability now depends on factors outside HP’s control. The company will let everyone know dates as soon as they become available. April 2020
41
LABELS
International growth for labels
H
aving written about the label industry for more than 40 years, it has been particularly interesting to document the quite dramatic changes that have taken place, particularly over the last decade. During that time, the industry has undoubtedly become significantly more global in its operations – whether it’s the major materials or technology suppliers, or the growing number of big converter groups. By closely following new global opportunities, new national and international markets, and high GDP growth areas, it has been possible for the label industry to continue achieving an ongoing annual global growth of around four to six per cent. Not all countries and markets have been able to benefit from this evolving global label growth. Most Western European countries and the US are forecast to drop to one to two per cent GDP growth per annum over the next five years. Eastern Europe, which has fared much better over the past 10 to 15 years, appears to be now looking at forward growth of just two to three per cent – which is much the same as New Zealand and Australia. There seems little doubt that trading conditions for many label converters in Western European countries and in the US over the next few years will not be easy. Pressures on brands and retailers to reduce packaging, cut back on the use of plastics, minimise waste, and look at new ways of marketing and selling more environmentally friendly produce (possibly without labels) will bring new challenges for many in the world of labels. Fortunately, new global markets for labels have emerged, leading the major labelstock and press technology suppliers to establish manufacturing facilities outside of their traditional key homes in the US and Western Europe. The label industry today is a global business, with six out of the forecast top ten growth markets by 2024 all in Africa. 42
April 2020
The label industry has proven to be one of the most adaptable of all the print sectors
Also in the top 10 to 20 GDP growth markets over the next five years are many of the key Asian countries including India, Bangladesh, Philippines, and Vietnam. But, how does the New Zealand and Australia region fit into the changing patterns of labels growth? Interestingly, although GDP growth is only around two to three per cent, both countries have an above average consumer market that loves private label products. Good growth has been reported by research group Nielsen as international retailers, such as Aldi, Costco, Seven & I, and Fast Retailing, move and expand in the market. This expansion has prompted local retailers like Woolworths (Countdown in New Zealand) to expand their own private label brands. As a consequence, retail growth in the region has been more positive, with many fastgrowing retail groups regarding Australia and New Zealand as a possible springboard to the lucrative Asian market. Both factors should be encouraging for New Zealand and Australian label converters even though IMF forecasts for
the year ahead show global growth at just 3.5 per cent. The label industry has largely grown at between one or two per cent above GDP worldwide for many years, so the long-term global growth of somewhere between four and six per cent still seems achievable. But that is likely to be largely attained through the world’s biggest growth markets in Asia and Africa. The more developed label markets of Europe, North America, New Zealand and Australia will undoubtedly have their own challenges to remain competitive, with ongoing investment particularly targeted at efficiency, productivity, added value, workflow automation, waste reduction and environmental performance. The industry has had its challenges before, but it has proven to be one of the most adaptable and technology sophisticated of all the print sectors. It may become more streamlined, more automated and more environmentally conscious – but will almost certainly survive and continue to grow worldwide.
Mike Fairley, strategic consultant, Tarsus Group
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DRUPA XXX
Why we had to postpon
A
fter organisers announced the postponement of the world’s leading trade fair for printing technologies due to the exponential spread of the coronavirus, Sabine Geldermann, director drupa and global head of Print Technologies of Messe Düsseldorf, sat down to answer questions that concern the print industry. Q: What was the decisive factor for Messe Düsseldorf to postpone drupa? Sabine Geledermann: Messe Düsseldorf is following the recommendation of the crisis management team of the German Federal Government to take into account the principles of the Robert Koch Institute when assessing the risk of major events. Based on this recommendation and the recent significant increase in the number of people infected with the new coronavirus, including in Europe, Messe Düsseldorf has reassessed the situation. In addition, there was the general ruling issued by the city of Düsseldorf on March 11, 2020, in which major events with more than 1,000 participants present at the same time are generally prohibited. Against this background, there was unfortunately no other option than to postpone drupa.
Q: SG: date?
On which criteria did you determine the new
Under normal circumstances the year 2020 would have been a ‘trade fair rally’ for Messe Düsseldorf, because from August last year until this June, almost all of Düsseldorf’s major world-leading trade fairs should have taken place, with drupa as the finale. Due to the influence of the coronavirus and the associated official decrees or restrictions, seven trade fairs planned for this spring have already been postponed to the second half of 2020 and to spring 2021. Since we need a time frame of around two months for drupa (due to its set-up, duration and dismantling), 44
April 2020
Sabine Geldermann, director drupa and global head of Print Technologies of Messe Düsseldorf
Sabine Geldermann explains how organisers see the future for drupa
there were only limited options available. Having weighed up all the parameters and in view of the international trade fair calendar, the date chosen, April 20-30, 2021, is the earliest and best possible date, which we have agreed together with our president and the VDMA as the supporting association. Under the current circumstances, this date now allows the greatest possible planning security for all parties involved. Fortunately, we are now once again in a similar timeframe to the original, traditional May date of drupa, which has become widely established in the industry.
Q:
How has the global printing community responded to your announcement? The current situation is affecting all industries worldwide in an unprecedented way and the effects of the coronavirus are already having a drastic impact on public and economic life. As in other industries, the printing industry is feeling the
SG:
effects of this in the form of short-time work, production downtime and supply bottlenecks, on a national and global level. In this situation, however, the health and protection of employees and partners takes precedence. The reaction of our international customers and partners to the postponement was therefore consistently positive and met with great understanding and acceptance. Three months before the regularly scheduled start of drupa, we were thus able to give many exhibitors the opportunity at this point in time to reschedule their upcoming logistical and very cost-intensive measures, such as the shipment of machines. We were very pleased with the numerous and emotional posts on our social networks and platforms. One thing is certain: the industry wants to have a drupa again, one that retains its image, its radiance and its global standing. This would not have been feasible under the current conditions. That’s why we will now take every possible measure to meet newzealandprinter.co.nz
DRUPA XXX
ne drupa to April 2021
Not so busy: Messe Düsseldorf has postponed seven trade fairs so far this year the expectations of our global customers in April 2021. Let’s embrace the future in 2021 together.
Q:
Exhibitors traditionally work towards the drupa date with their new products. Much is already completed for June and exhibitors do not want to wait to present the new products to their customers. Does drupa now see itself confronted with alternative, virtual presentation formats? Our exhibitors will certainly present some of their innovations this year already, using different formats such as customer events or digital platforms. However, these can only bridge the current demand. In our opinion, they do not offer a complete replacement for a trade fair with worldwide appeal. drupa is and will remain the top platform for the printing industry to present innovations, come together and, above all, network. That is why drupa will remain the target the print industry is working towards even after
SG:
newzealandprinter.co.nz
the postponement. drupa represents an indispensable platform for industry participants, providing orientation, impetus and, above all, satisfying the demand for face-to-face meetings and worlds of experience to a high degree. It is all about human needs, haptic experiences and running machines that fascinate participants and which definitely cannot be fulfilled at this point by digital media. What distinguishes leading world trade fairs such as drupa is the concentrated energy that arises from the selective gathering of many people; the personal and emotional exchange; the joint presence of decision-makers, multipliers and idea providers; lively discussions; presentations that set the pace; chance encounters; opportunities to acquire new customers; and recruiting options. Especially in the current situation, where numerous European countries are subject to unexpected restrictions, the need for personal encounters
and an extraordinary customer experience after such an experience will certainly be even more pronounced in the future. We are people, not avatars, and the desire for personal exchange, knowledge transfer and networking in a fascinating ambience is unbroken despite all digital formats. That’s why it’s great to see that numerous key accounts are already shaping the motto ‘Let’s embrace the future in 2021 together’.
Q:
How do you believe print businesses can weather the storm caused by the pandemic? There is no doubt that there will be declines and lasting economic setbacks. The government’s measures and aids are on the way. However, it is important that the industry does not suffer a complete standstill in production as a result of the current measures. Our industry must continue to invest in the future in order to seize market
SG:
Continued on page 46 April 2020
45
DRUPA XXX Continued from page 45 opportunities, because print, with its so many different and extensive applications and forms of use, will continue to be indispensable in many markets in the future. The exchange of ideas between industry players and the necessary inspiration are key means to this end and are lived out and introduced in a future-oriented manner at leading world trade fairs such as drupa.
Q: SG:
What changes will the postponement mean for drupa 2021? The postponement represents a new, unprecedented scenario for all concerned and requires a certain degree of flexibility. As in the past, we will continue to take every possible measure to carry over the successful status of drupa to the new date in 2021. It is our ambition and desire to organise another successful drupa for our global customers in 2021.
Despite this year’s disappointment, Messe Düsseldorf has both the ambition and the desire to organise another successful drupa for its global customers in 2021
Q: SG:
Will the framework programme remain in place for the 2021 event? Our supporting programme at the five special forums has already impressed with a fascinating range of formats, renowned speakers and exciting topics. Our top priority is to offer our visitors highly relevant, inspiring and lasting valuable content. The lecture programme is rounded off by Guided Tours and was already available for bookings via our portal. Our aim is now, of course, to adapt and transfer the programme as far as possible to the April date. Significant issues concerning the ongoing digital transformation, topics related to circular economy and sustainability or new business models, which will be presented as keynotes, panel discussions and best cases, will continue to inspire and successfully advise companies – and this will be more relevant than ever after the impact of the coronavirus.
Q: SG:
What are the effects of the postponement on the satellites? We do not currently see any effects of the shift on our ‘Printing Technologies’ portfolio and thus on Messe Düsseldorf’s foreign trade fairs. 46
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Technology: Exhibitors will have to decide which of their new solutions they take to drupa closer to April 2021, as they will release almost all of them this year As a result of drupa’s postponement, the most important trade show in our international portfolio, All in Print China in Shanghai in October, will become the largest and most important print trade show in 2020, giving our international exhibitors another highly relevant trade show in Asia this year. Furthermore, PPP Manila in October will provide an additional platform in an emerging Southeast Asian market. And indoprint in Jakarta, planned for September
2020, will also take place on schedule, according to current information. Of course, we are also closely monitoring the situation together with our subsidiaries Messe Düsseldorf China and Messe Düsseldorf Asia as well as participating partners and will act in good time if necessary. For this purpose we will continue to keep in touch with our customers via our various platforms and our foreign representatives and my team in Düsseldorf are available for all questions. newzealandprinter.co.nz
embrace the future in 2021 nt: e m t n i o p New ap 021 2 , 0 3 – 0 April 2
Experience innovations as well as fascinating technologies of the future. Be inspired by top speakers and the drupa highlight topics. Be part of the digital transformation and take advantage of opportunities for your business. Experience the future at the world’s leading trade fair for printing technologies. drupa 2021 – embrace the future
April 20–30, 2021 Düsseldorf/Germany
For further information and assistance with travel and accommodation planning Robert Laing _ Messe Reps. Tel. +64 9 5219 200 _ robert@messereps.co.nz Tel. +61 427 353536 _ robert@messereps.com
www.drupa.com #drupa
blog.drupa.com
www.messereps.co.nz_www.messereps.com
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Coming soon What is the Power 50? This annual event recognises the leaders and innovators in New Zealand’s printing industry and associated sectors - the people who keep this industry moving strong with a clear vision into the future. It provides a wonderful opportunity for all 100 nominees to come together with families and associates to celebrate the highs and lows of the year. Peer nominations and industry powered voting means the Power 50 belongs to the people in the industry.
How can I get involved? To become a valued sponsor of the Power 50 please contact Brian Moore on +61 410 578 876 or email brian@newzealandprinter.co.nz Editorial enquiries to Bruce Craig 021 631 559 or bruce@newzealandprinter.co.nz
Coming soon What is the Emerging 20? Last year, the Emerging 20 came from people in the industry who wanted to recognise the contributions of the rising stars of our industry. The Emerging 20 recipients come from all facets of the industry including production, sales, graphic design and administration and receive nominations due to their commitment in the workplace. If the 2019 Emerging 20 members are anything to go by, the future looks exciting for print.
How can I get involved? If you would like to support this initiative, please contact Brian Moore on +61 410 578 876 or email brian@newzealandprinter.co.nz Editorial enquiries to Bruce Craig 021 631 559 or bruce@newzealandprinter.co.nz
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You can advertise for a single month - or all 11 issues over a year (we don’t publish in January) and save! (New: prepay for a full year’s advertising and save 10%!) Whether you have goods or services to sell (or that you want to buy), have a business for sale (or want to buy one) or you have a job to fill, NZP Printer Trader works hard for you! Now, your print ads work even harder for you - online too!
NZP Printer Trader (Classified) ads are found at the back each issue - always in the same place, for easy reference. Many readers look at the Printer Trader first when they start reading their monthly issue of NZP. Contact Brian Moore on +61 410 578 876 or email brian@newzealandprinter.co.nz for details newzealandprinter.co.nz
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