INSTYLE MEN 2023

DISRUPTING BARBER EDUCATION

UNOIT BARBER ACADEMY SPONSORED BY DEPOT MALE TOOLS

UNOIT Barber Academy take a differentmore holistic approach to barber education.

UBA rethinks barber education by offering a well rounded workshop offering - exploring not only haircut techniques but also diving into the psychology behind the chair and the business mind needed to achieve and sustain a busy column and happy guests.

FOCUS POINTS

Cutting Excellence

Where you’ll learn how to create shape using our fundamental and creative techniques, along with our secrets to really make your cuts pop.

Business Blueprint

Breaks down the psychology behind the chair – teaching you how to connect with your guests and create a unique customer journey to keep your column fully booked [tried & tested].

Portfolio

Gives you a chance to work with an industry photographer at the end of each workshop to photograph your model & create ‘the look’ and a competition ready photograph.

WORKSHOP DATES

17 - 18 Sep

22 - 23 Oct

Layer + Movement Graduation + Shape

26 - 27 Nov Fade + Precision

TICKET LINK

unoitbarberacademy.com.au

INVESTMENT

$580 full 2 day workshop

$250 for 3 hr look + learn

PACKAGES AVAILABLE

UNOIT BARBER ACADEMY 99 Crown Street Darlinghurst NSW 2010

welcome@unoitbarberacademy.com.au

@ubarberacademy

Limited spots available

2 DAY WORKSHOP CLASSES

LAYER Sep 17 - 18

Master the trickery of cutting long hair

- Look & learn

- Power of consultation

- Adding wow moments to your service

- Perform haircut on model

- Portfolio photo shoot

- Free depot take home sample pack

GRADUATION Oct 22-23

Become an expert of striking shape mixed with clean edges

- Look & learn

- The customer journey

- How to create demand & connect with humans

- Perform haircut on model

- Portfolio photo shoot

- Free depot take home sample pack

FADE Nov 26-27

How to choose and execute the perfect fade

- Look & learn

- What’s your niche

- Social media

- Perform haircut on model

- Portfolio photo shoot

- Free depot take home sample pack

36

Published By BHA MEDIA

ABN 23142047943

41 Bridge Road, Glebe NSW 2037

Ph: 02 9660 2113 Fax: 02 9660 4419

EXECUTIVE CHAIRMAN

Simon Grover

MANAGING DIRECTOR

Craig Hawtin-Butcher craig@intermedia.com.au

EDITORIAL AND CREATIVE DIRECTOR

Cameron Pine cameron@intermedia.com.au

EDITOR

Shannon Guss (Gaitz) sgaitz@intermedia.com.au

BEAUTY EDITOR AND JOURNALIST

Ariana Pezeshki apezeshki@intermedia.com.au

CONTRIBUTORS

Lisa Feleppa

David Willey

NATIONAL SALES DIRECTOR

Joanne Cowan jcowan@intermedia.com.au

PRODUCTION MANAGER

Jacqui Cooper

GROUP ART DIRECTOR

Sean Barlow

SUBSCRIPTIONS subscriptions@intermedia.com.au

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BHA MEDIA PO BOX 55, Glebe NSW 2037

Ph: 1800 651 422 Fax: 02 9660 4419

Circulation: 14,000

This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2023 - BHA MEDIA.

Commonly, when we say men’s hair, we think of a trending men’s barber destination, heads tilted back in a barber chair, a few clipper or beard trims and a fierce amount of regular clientele and loyalty. This loyalty attached to the men’s market works wonders for guys and evidently for shorter hair styles but, as we see mid-length hair and longer more lived-in hair trending again – hello 70s! –, the skills required to master men’s hair are rapidly diversifying and the taught act of hair cutting is becoming increasingly valuable to the male focused industry.

While fundamentally barber trends and techniques differ from hair salon work, barber tools and techniques take no seniority to a well-structured and sectioned haircut. For me, now that my hair is a bit longer, I was craving a full haircut. Not a trim, not an ends cut, not a clipper to the sides, but a fully sectioned haircut with some layers for my increasingly longer hair.

While not a men’s specific destination, thank you to Luke Reynolds for bringing this to my attention while I was sitting in his salon chair. There’s visible evidence that to charge a high price the haircut needs some time and the cutting needs to be elevated, and education in men’s hairdressing is more important than ever. Good hair cutting skills, regardless of gender, are something we all should be constantly reverting back to. This is where the barber needs to own the service and not just give the client what they want or are asking for, just because they’ve paid a price or booked a 30-minute service. If it needs more, explain why and revert to a new service time or book them in for a longer period next time, perhaps even at a different level or structure. If we want to charge a premium for men’s hair, we need to deliver a premium cutting experience beyond trends and a quick buzz using all the tips and time-saving tools we have available to us today.

Bleached fades, 90s cuts and shags, mullets and fringes are continuing to dominate the manscape. Check out our men’s shoot in this issue, ‘The New Neutral’ with barber Matthew Clarke and American Crew, as we take a journey into the melding of the feminine and masculine without singling out any one prose. This shoot takes a leap into some current trends and has fun with wet look hair, texture and mid-length natural hair all at the same time. Men’s barbering will continue to evolve with prices and the time required to match any haircut or outcome.

Trends indicate many existing salons have male clientele that are happy to pay for a haircut or colour service at the requested price versus the average barber price, and that they want all the products and advice to match. As men’s hair evolves, we constantly have a new opportunity for existing salons to diversify and for barbershops to continue to step up the game.

Men have levelled up and so should we!

Cameron Pine, Editorial and Creative Director

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

BARBERS’ BEST

Name: Zeppelin.B

Where: 1c Fennell Street, Port Melbourne

Who: Billy Gowers and Jase Alpen

WHAT PROMPTED YOU TO OPEN ZEPPELIN.B IN MELBOURNE?

“Growing up in Melbourne, I have always envisaged a shop of my own down here. Working on the Gold Coast for the last couple of years and striking up a great relationship with Jase helped bring the shop idea to life. So, when I moved back, we decided it was the perfect time to expand the Zeppelin brand to our first location in Melbourne,” Billy said.

“Melbourne was an easy decision for me. I have created Zeppelin.B with the king of Melbourne Billy Gowers, so it was simple as we’ve both had offices in Melbourne. It is such a great next chapter for Zeppelin – there are so many great shops and to make our mark is something special. I think we’ve made the shop very unique as it has a bit of a Gold Coast vibe – very clean and minimal,” Jase added.

WHAT IS THE VIBE OF THE NEW SHOP AND WHY?

“I hope the vibe is always welcoming; a comfy, neat space with good tunes and amazing natural light from the full length windows, where people passing by can take a look in, or pop their head in to say ‘g’day’. With Coe & Coe and Frontside - both great cafes - next door, it has a great community feel. With lots of industrial and commercial spaces nearby, it brings a little bit of edge and energy to the place,” Billy said.

WHAT DO YOU LOVE THE MOST ABOUT MELBOURNE BARBERING AND STYLE?

“Melbourne just has a very open and creative vibe. It’s quite different to a lot of places not only in Australia, but also around the world. It really is an incredible and unique city, with amazing culture and a sense of freedom to do or be whatever you want. I love seeing the way people express themselves in their own style. I’m not sure there is a Melbourne ‘look’ but there is a Melbourne ‘vibe’, which feels a bit adventurous, a bit fluid and with a cheeky edge,” Billy said.

WHAT’S YOUR SIGNATURE STYLE?

“Usually I just scribble my initials, with the occasional neat side part, dirty ol’ mullet or a more edgy crop. Whatever makes people feel good,” Billy said.

For more information visit www.zeppelinbarbers.com.au

Name: Guys Grooming

Where: 848 Hay St, in the heart of the Perth CBD

Who: Nathan Ahern

WHAT ARE YOUR HERO SERVICES?

“Guys Grooming delivers a full range of hair and barbering services from cuts, shaves, beards, chemical work and colour through to the body treatments and services like waxing, massage, facials, hand and feet treatments and spa packages. We support our services with the industries best product ranges,” Nathan said.

WHAT’S YOUR POINT OF DIFFERENCE?

“Guys Grooming offers a one stop shop for guys to experience all their grooming services in a venue specifically built for them. Few barber destinations have hair and body services and treatments that are designed for men. With a private bar, the

venue offers guys the perfect place to experience all the benefits of great grooming in safe, comfortable environment. Our 450 square metre premises has 12 cutting stations, five basins, seven treatment rooms and a sauna. We have been delivering grooming services to the men of Perth for 15 years and pride ourselves on delivering an experience that over 45,000 clients have enjoyed since we opened.”

WHAT DO YOU CONSIDER YOUR SIGNATURE?

“The Guys Grooming packages, titled The Boss, The Weekender or Daddy’s Day Out, capture our unique ability to be able to totally groom a man and, with time in our private bar between services, these packages are something special and truly unique to Guys Grooming.”

WHAT’S YOUR SHOP STYLE?

“A welcoming entrance that has a purpose-built reception leads clients into a ‘Doctor Who like’ experience as unique spaces start to open up with the private bar, and then cutting stations and treatment spaces all hidden away from outside onlookers. It’s truly a special place for men.”

For more information visit www.guysgrooming.com.au

Name: Tough Luck Barbershop

Where: 110 New Canterbury Road, Petersham in Sydney’s Inner West

Who: Adam Jackson and Maxwell Patrick Baker

WHAT ARE YOUR HERO SERVICES?

“‘Fine Cuts and trims with quality guaranteed’ is what it says on our windows but we’ll also throw in a shave or two,” said barber and salon owner Adam Jackson.

WHAT ARE YOUR POINTS OF DIFFERENCE?

Patsy, our 9 year old pug, is also our quality assurance officer.

WHAT’S THE TOUGH LUCK BARBERSHOP SIGNATURE?

“Warm and approachable. We really want anyone and everyone to be able to walk in and feel comfortable in the space we’ve built. Service is imperative to us. Like many modern barbershops we pride ourselves in an in-depth consultation to guarantee our clients leave feeling like the best version of themselves, and not like anyone else.

We also exclusively stock O’Douds grooming products as they align with our values as a shop. They have an inclusive approach to haircare that is sensible and sustainable.”

WHAT IS YOUR SHOP STYLE?

“Inspired by a handful of barbershops as well as a few tattoo studios around Australia, we looked at creating a unique and comfortable space that incorporated our passion for the timeless history of barbershops globally as well as the love for the modern progression of the industry. It’s old meets new, in a sense. Tough Luck is our take on a space that had previously homed a family run barbershop for almost 50 years, and we were grateful for the chance to bring the space back to its former glory.”

For more information visit www.toughluckbarbershop.com.au

WORLD CLASS EDUCATORS IN YOUR SHOP OR SALON?

That’s right! You can have your own in-store classes with our Wahl Educators.

At Wahl, we constantly strive to provide world class education to Barbers and Stylists in our industry. Our Wahl Educators have been selected as part of this platform and we are so excited to share their knowledge with you.

As an organisation that takes pride in our heritage, our products are known to be of the highest quality. Our education platform seeks to encompass the same high standards, providing quality content to all levels of artist, whether they be apprentices or masters at their craft.

The information included in these classes is designed to ensure you gain as much information as you can during your time with our Wahl Educators.

The workshops will provide key learnings in Wahl products, tool maintenance, multiple cutting techniques, plus a full demonstration on our Global Collection Cuts as well as practical hands-on tuition.

For further information on our classes and pricing: scan the QR code or email education@wahl.com.au

NEUTRAL THE NEW

AS MORE MEN DO AWAY WITH CONVENTIONAL SILHOUETTES AND THE OUTDATED NOTION OF MALE OR FEMALE FASHION, WE EXPLORED THE BOLD NEW STYLE OF INDIVIDUALITY WITH AMERICAN CREW STYLIST MATTHEW CLARKE. BOLD COLOUR, ELEVATED ANGLES, FLUIDITY AND LAYERING, WE WELCOME THE NEW NEUTRAL.

MATTHEW CLARKE X AMERICAN CREW

WE SPENT A DAY MUSING OVER THE DUALITY OF THE MASCULINE AND FEMININE WITH AMERICAN CREW’S MATTHEW CLARKE, BY COMBINING THE ENCHANTMENT OF EDITORIAL WITH THE DRIVE AND DYNAMISM OF HIS COLOURFUL LIFE AS A MODERN BARBER.

What did you love most about the shoot concept?

I loved the deep red background paired with the hyper coloured clothes and use of flowers. I think the softer styling created a cool blend between masculine and feminine, which feels very current for men’s hair and fashion.

What are your favourite go-to American Crew products?

My go to Crew product is Firm Hold Styling Gel, it’s so versatile depending on whether it goes in wet or dry, curly or straight.

What were some of your favourite styles on the shoot and why?

I loved the longer Britpop cut from American Crew’s new Acid collection. The cut can be styled in so many ways, as seen in the collection.

How do you think American Crew is evolving with the needs of men’s hair?

American Crew’s collections have always been forward thinking, not just showcasing emerging styles, but creating the trends for the world to follow. They also uniquely offer a complete range of products for all hair types and styles in men’s grooming. There’s a reason American Crew has been a front runner in men’s hair for nearly 30 years.

What is one of your proudest hair moments to date?

My proudest moment in hair would have to be winning the Mizutani World Cutting Competition’s Edge Award. Seeing my work and name on a global scale like that was definitely a career highlight

Where do you look for inspiration for men’s style?

I really pride myself of walking my own line when it comes

to men’s hair, I find myself more inspired by music, film, art and various subcultures from history then adding my own modern twists on.

Who in the barbering industry inspires you?

Currently I find myself inspired most by other free thinking barbers, ones who like to push boundaries like the punk barbers of BFresh.Studio in Vietnam, or the psychobilly barbers of STM Barber Shop in Thailand.

If you could pick just one American Crew product what would it be?

My desert island barbershop product would be Boost Powder. It’s the easiest product to use for most clients, it can bring out natural texture, give some serious hold or add activated texture. I also think it’s the most diverse American Crew product for a variety of lengths and styles.

What motivates you to do men’s hair on the daily?

Hair is my art. I love that even if I do 12 of the same styles a day, each one will have different challenges and different sections because the canvas is different, so you can never get bored. Plus who doesn’t love hanging out listening to the banter of a barbershop?

What did you love most about the opportunity to style for editorial?

Editorial work is a stylist’s dream, we really get to flex our creative muscles. I love any opportunity to work with other creatives and curate something that’s a completely different aesthetic to a typical barbershop haircut. This particular shoot was so much fun because I got to work with a lot of wet styling, longer lengths and colour!

You do what you do best — we’ll handle the rest.

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M ake S cents

BVLGARI MAN Rain Essence - www.bulgari.com

SERGE LUTENS Écrin de Fumée - www.sergelutens.com

JO MALONE LONDON Basil and Neroli Cologne - www.jomalone.com.au

CREED Aventus - www.creedboutique.com

AMOUGE Amber Sogara - www.amouage.com

GROOMING GODS

SULHWASOO Herbal Clay Purifying Mask www.us.sulwhasoo.com

YOUTH TO THE PEOPLE Triple Peptide + Cactus Oasis Serum and Peptides + C Energy Eye Concentrate - www.youthtothepeople.com

LAB SERIES Grooming Electric Shave Solution and Anti-Age Max LS Cleanser - www.labseries.com

AMERICAN CREW All In One Face Balm Broad Spectrum SPF 15 02 88759700

VIDA GLOW Hairology Advanced Repair - www.vidaglow.com.au

OMNILUX MEN LED Mask - www.omniluxled.com

MR. SKIN SKINCARE FOR MEN Deep Pore Exfoliant www.mrskincareformen.com

L’OCCITANE HOMME Gel Douche Shower Gel - au.loccitane.com/ AESOP Sculpt Hair Polish and Hair Balm - www.myer.com.au

JUUCE BARBER ART Grooming Cream - www.juuce.com.au

DAVINES Pasta & Love Softening Shaving Gel - 07 3850 6200

IKKARI Clear Skin Cleansing Oil and Three Milk Body Cleanser www.ikkari.com.au

LAB NATION Protect & Repair Body & Face Oil Complex and Vitamin Serum Concentrate - www.labnation.com.au

APOTECARI Mane Event - www.apotecari.com.au

VOTARY Nutrient Skin Light - www.thenativesco.com.au

Designer Stubble

SCREEN Beard & Hair Conditioner, Beard Oil and Beard Shampoo - 02 9666 3611

SILVER BULLET HeadLiner Clipper and Trimmer - 02 9666 3611

AMERICAN CREW Moisturizing Shave Cream and Beard Serum - 02 88759700

JUUCE BARBER ART Beard Oil 100% Natural www.juuce.com.au

AESOP Intense Serum - www.myer.com.au

DAVINES Pasta & Love Pre-Shaving & Beard Oil 07 3850 6200

MR.SKIN SKIN CARE FOR MEN Face & Beard Wash AM PM - www.mrskincareformen.com

DEAR BARBER Post Shave Balm www.saloncosmetics.com.au

Concept and product curation:

Skin Checks

La Roche-Posay brought skin checks to Australia’s first surf park for Men’s Health Week, URBNSURF, to raise awareness on men’s skin health during International Men’s Health Week in June. Recent data shows that skin cancer is the second most common cancer diagnosed in men and skin cancer rates are twice as high in men than in women. With many men unaware of the risk and less than a third reportedly using sunscreen regularly, this partnership aims to promote men’s skin health, specifically in men who participate in recreational sports and outdoor work, and engage them in conversations about the importance of regular skin checks and preventive measures. www.laroche-posay.com.au and www.skincheckchampions.com

LED Hair Regrowth

While day-to-day care and styling can help mask thinning hair, you can also invest in an at-home salonquality device from CurrentBody. With 95 per cent of hair loss in men caused by androgenetic alopecia, men can also look at treating their thinning hair with the revolutionary CurrentBody LED Hair Regrowth Device. Featuring clinically proven technology, the device harnesses the power of LED with three wavelengths and 120 LED bulbs for a fullspectrum treatment to stimulate hair regrowth and rejuvenation and prevent further hair loss. www.currentbody.com.au

BEAUTY NEWS MEN’S

Skin Re newal Serum

A new evolution from biological beauty brand Grown Alchemist is the first release of three new products forming the brand’s Skin Renewal Range. Its Serum is a reincarnation of the brand’s best-selling Detox Serum with stronger hydrating qualities, including repairing benefits with hyaluronic acid and peptides. Skin Renewal targets the day’s damage imparted by climate, pollution and lifestyle factors and helps address the first signs of visible ageing: lines, wrinkles and elasticity. It also supports skin’s natural ability to self-defend and cope with environmental stressors and helps prevent trans-epidermal water loss while you sleep. Finally, it strengthens the skin’s moisture barrier for healthy-looking, radiant skin. www.grownalchemist.com/au

Th ree Milk Body Cleanser

Help keep your skin deeply nourished, moisturised and glowing in the winter months. The new nourishing body cleanser is made from a trio of goat, camel and cow milk - steeped in ancient tradition. Natural lactic acid helps to refine texture and tone, while fatty acids replenish skin’s natural oil barrier for a healthier-looking complexion. When combined with Bladderwrack and Papaya Fruit extract the ingredients leave skin deeply purified and nourished. The cleanser is available in Rose Absolute Neroli Seabuckthorn and Geranium Parsley Bitter Orange. www.ikkari.com.au

Porcelai n Veneers

Smile Solutions is the first in Australia to produce same-day porcelain veneers. This treatment removes the requirement for uncomfortable temporary veneers. With innovation and technology at the core of this treatment, patients can walk in and receive everything from preparation to insertion of their new smile in just one day. With an in-house ceramic lab, Smile Solutions works with a team of experienced dentists, prosthodontists and ceramists to offer a first-of-its-kind service tailored to each patient’s needs.

www.smilesolutions.com.au

Attendre and Espérer

Attendre and Espérer, translating to “wait and hope”, is inspired by the Count of Monte Cristo, a literary masterpiece that sums up the French spirit. The fragrance is an embodiment of elegance, strength, intelligence and mystery. The fragrance has an original walnut-vetiver accord, for a scent full of philosophy and mystery.

CITIZEN KANE

WAHL NATIONAL EDUCATOR BEN KANE IS FUSING HAIRDRESSING AND BARBERING STYLES, EDUCATING GLOBALLY AND FLOURISHING WITH THE SOCIAL SIDE OF HAIR.

Meet Wahl National Educator Ben Kane, who has an affinity for long hair men’s hair styles, the social side of barbering and the evolution of barbering alongside hairdressing as a connected concept.

“I believe the barbering industry is constantly evolving into bigger and better things, I love that the combination of barbering and hairdressing is becoming stronger with a more technical focus,” he shared.

Ben has been barbering since he started an apprenticeship at the age of fifteen, where he learned many old school, traditional barbering techniques, which he expanded upon while working and growing as a hairdresser at a salon in Melbourne’s Western Suburbs. Ben then further expanded on this education and experience while working at a high-end barbershop in Collins St Melbourne, before opening his own barbershop in Toorak for many years. Ben now works in Bairnsdale, Victoria and educates all over Melbourne, sharing the art of barbering and his passion for the craft.

“I love the people we get to meet, being a barber is more than just a haircut, it’s a lifestyle,” Ben said, sharing how important it is for him to foster meaningful relationships with clients, and how educating and sharing the beauty in

barbering drives and inspires his work.

Ben has educated with Wahl since 2017, an experience that has seen him educate and travel nation-wide, as well as in Los Angeles with the brand’s Global Education Team. Last year, Ben was chosen to create an international collection that’s now being delivered around the world.

“Being an educator with the world’s leading clipper brand has been nothing but a dream for me. Not only are the tools high performing and longer lasting but the ethos behind Wahl is that we are all one big family and that itself is a key value I hold for working with any brand,” Ben said. “I personally believe that when you stop learning, you stop growing, so being able to give back to others and share skills that I’ve learnt throughout my career is not only rewarding but essential to the growth of our industry.”

Fusing his talents and experience in hairdressing and barbering, Ben is currently loving long hair men’s looks, saying he thinks the next upcoming trends will be “long hair and perms”.

“The best haircut I’ve seen would be a long curly haircut done completely with Clippers,” he said, adding that his “favourite clipper is the Wahl Cordless Senior as I like the weight and the power it has”.

A shining example of the art of barbering, Ben’s passion for education,

men’s hair and the fusion of barbering and hairdressing continues to push the craft forward.

For more information visit au.wahl.com

SUITABLE

WE DELVE INTO THE FUNDAMENTALS AND ESSENTIALS OF MEN’S STYLING.

Men’s dressing for any occasion shouldn’t require too much complication, with most men challenged enough just to get the basics right. This is why Mr. Fierze has grown to almost double their North Sydney showroom of men’s occasion wear since 2020.

We spoke to Mr. Fierze Style Consultant Jason Truong about some of the key questions and fundamental requirements for suiting up the modern man.

INSTYLE: WHAT ARE THE MOST POPULAR COLOURS AT THE MOMENT IN MEN’S SUITING AND FORMAL WEAR?

JASON TRUONG: Statement jackets with floral patterns and experimental colours such as green and pink are coming into popularity with men being more comfortable steering away from the white collar suiting aesthetic.

IN: FOR THOSE WANTING TO STAND OUT AND BE BOLD WHAT ARE SOME OF THE TOP PICKS?

JT: For a lounge-suiting style, we love the look of an accented waistcoat this winter, adding variety to a winterwear occasion. Having a blue or navy suit with a light grey or patterned waistcoat underneath

tells a story that you aim to cut through the simplest of traditions. You also can’t go wrong with a statement jacket to stand out for black-tie affairs - the best examples would be our Pinot Noir Dinner Jacket or our Zapata Dinner Jacket in black or blue.

IN: WHAT IS THE MOST COMMONLY ASK QUESTION AT MR. FIERZE?

JT: “Do you think it’s too much?”

Our motto at Mr. Fierze is that it’s never too much and to stand out and be bold is our aim to ensure we showcase individuality and statement style in men’s fashion.

We’ve had clients ask questions about what to wear for occasions such as cocktail or formal events that aren’t just black-tie. They ask what’s the appropriate colour, suit jacket style and pattern in general. We try our best to cater to all functions and ensure our clients are comfortable and adventurous no matter what the event.

IN: HOW DO YOU HELP GUYS FEEL MORE COMFORTABLE ABOUT THEIR EXPERIENCE EVEN AT HOME BEFORE COMING TO BE FITTED?

JT: We try our best to ensure that even the booking process is seamless and answer any questions clearly and promptly. We also have all of our hiring processes

outlined on our website along with our FAQs to help answer any questions they may have before booking.

IN: WHAT DO YOU SEE AS SOME OF THE BIGGEST TRENDS FOR SPRING IN MEN’S FASHION?

JT: Bright beige and cream colours are sure to be on the rise again this Spring. We also expect louder patterns and less layered clothes, for example suits with no shirt underneath are becoming more popular. Purple is also seen to be on the horizon in all forms. Whether it be stripes, patterns or just blocked colours, purple will stay this Spring.

IN: WHAT IS ONE MYTH IN MEN’S SUITING YOU WISH YOU COULD BUST?

JT: Keeping the accessories minimal - we beg to differ. We love going above and beyond when styling our clients, whether topping off a tuxedo with a lovely big brooch or even a fat bowtie. Because honestly, why not? We don’t regularly have occasions where we can wear something fancy, so why play it safe?

For more information visit www.mrfierze.com

PARISIAN FLAIR

If he was in my chair I would give him a nice fade on the side probably from one to two, not too aggressive but sharper, keep the natural lines on the side and back, and blend the back to zero so it’s cleaner and looks better when the hair is growing back. For the top, I would use my scissors and take some length off because it looks flat on top at the moment. I would keep more length on the front and blend it through to the back and add more texture to the top for more volume. I’d use a little bit of the American Crew Grooming Spray just before I dry the hair to give it texture. To finish I’d use the American Crew Matte Clay for a more messy look on top. When it comes to his style, I only like the T-shirt, I like the marinière probably because I am French. Otherwise, I don’t like the coat, the collar is too big but the colour is nice. The pants look too big and I don’t like the shape of them. The shoes are very classic but the white soles cheapen the look. I’d keep the T-shirt and change his haircut to make the look more ‘modern-classic’. I think the clothes are ill-fitting, and could look better if it was less classic and had some modern touches.

CLASSIC MAN

He looks like he’s growing his hair out and it’s a bit flat, so I’d give it a very low taper to give it some shape and he can continue to grow it out and use a razor to reduce some bulk. His part is falling in the natural direction but I would part it in the opposite direction - when you’re growing hair out, this gives it more height and looks more square and masculine. I’d use the American Crew Matte Clay Spray, which will add a nice hold and has a natural finish. I’d also use the newly launched American Crew Whip, which is very light and has natural shine so it won’t weigh the hair down and will keep the height and definition of the style. I really like the juxtaposition of a smart suit with a military jacket, it’s great inspiration for our current weather. I like that it’s not too corporate and has nice individuality. However, I’m not sure about the Chelsea boots, but otherwise I really like the look for winter. It’s a bit different for a polished look and I quite like that.

LUKE MUNN

DIRECTOR OF HAVACHAT BARBERSHOP

WHAT’S YOUR ROOM SERVICE ORDER?

I’m a sucker for fries. Anytime, anyplace.

CHOOSE ANYONE IN THE WORLD TO HAVE DINNER WITH AND PICK THE MENU.

Brooks Koepka (a golfer) and a couple of decent steaks would be lovely.

WHAT IS YOUR SECRET TALENT

I wouldn’t say secret but I’ve been DJing as a second side hustle for 10 years.

WHAT ARE YOU WORKING ON MASTERING? My craft, hairdressing and barbering.

WHO DO YOU TRUST TO DO YOUR HAIR?

I used to be quite picky but now I’m fairly relaxed with that stuff, so any of the local guys I’m friends with, Adelaide’s got some talent.

WHO WAS YOUR FIRST CELEBRITY CRUSH? Emma Watson.

WHAT ARE YOUR THREE NON-NEGOTIABLES IN LIFE? Family, golf and hair.

WHAT IS YOUR SCENT OF CHOICE?

In fragrance it’s La Nuit de l’Homme by Yves Saint Laurent. For candles, it’s A Tahaa Affair from Glasshouse.

WHAT’S YOUR PET PEEVE?

People who play videos on their phones too loud in public.

WHAT WOULD YOU LIKE TO SEE MORE OF IN THE HAIR INDUSTRY?

I would love to see the continued growth of the men’s hairdressing scene. It’s a slow increase and I think that men’s hair can play a significant role.

WHAT WOULD YOU CONSIDER A LOST ART?

Communication! Seriously, I think we are in a world now where we, myself included, are so invested in our phones and social media that people are forgetting how to truly connect.

WHAT IS YOUR GO-TO KARAOKE SONG?

There are too many good ones, they’re all a go after a few drinks.

WHAT IS YOUR DRINK OF CHOICE? Oat latte.

BEN MARTIN

OWNER OF SALON XVI

WHAT’S YOUR ROOM SERVICE ORDER? A burger with fries.

WHAT NAME DID YOU WISH YOU HAD AS A KID? Blade.

CHOOSE ANYONE IN THE WORLD TO HAVE DINNER WITH AND PICK THE MENU. My lovely partner, champagne, oysters and an amazing steak.

WHAT IS YOUR SECRET TALENT? That I love to cook.

WHAT ARE YOU WORKING ON MASTERING? Peace.

WHO WAS YOUR FIRST CELEBRITY CRUSH? Kylie Minogue.

WHAT ARE YOUR THREE NON-NEGOTIABLES IN LIFE? Discipline, truth and respect.

WHAT IS YOUR SCENT OF CHOICE? Stercus by Orto Parisi Parfum.

WHAT’S YOUR PET HATE? Saying you need to do something and not doing it.

WHAT WOULD YOU LIKE TO SEE MORE OF IN THE HAIR INDUSTRY? Independent artists taking the leap to enter competitions.

WHAT WOULD YOU CONSIDER A LOST ART? Patience.

WHAT IS YOUR GO-TO KARAOKE SONG? Jaded by Miley Cyrus.

WHAT IS YOUR DRINK OF CHOICE? Champagne.

RIPPLE EFFECT

WHITE RIBBON AUSTRALIA IS ENGAGING WITH BARBERS AND BARBER SHOPS TO FACILITATE CRUCIAL CONVERSATIONS THAT HELP PREVENT VIOLENCE AGAINST WOMEN, WRITES SHANNON GUSS

National organisation

White Ribbon Australia does important work in preventing violence against women, with advocacy and education that is imperative to creating real change in helping men grow, learn and break the cycle. A new initiative brings barbers to the heart of that conversation, offering a Digital Barber Shop as an interactive resource hub to engage with men, and introducing Pop-up Barber Shop Experiences that put this discussion right in the chair. The organisation is utilising the community-driven, bonding environment of salon spaces to champion this cause and provide essential knowledge and education on the topic of violence against women.

In White Ribbon Australia’s Digital Barber Shop Series, a virtual iteration of the barber shop environment has been reimagined. The concept harnesses the power of technology and social media, where men and boys can now engage in candid discussions about toxic masculinity and respectful relationships in this environment, and discuss their own pivotal roles in creating a safer and more

equitable world. The virtual space leans on barber shop tropes of communicating and sharing stories to emphasise the importance of open conversations.

In this digital space, the platform asks men to choose a hair style, which is really a metaphorical call to action that invites them to explore their individuality and express themselves freely. These symbolically named barber shop services serve as a commitment to embracing change and evolving away from outdated notions that perpetuate violence and inequality. The organisation is providing these resources in an accessible format that allows for users to engage with the education in an enjoyable way.

The series also strives to foster a sense of inclusivity through a virtual community, allowing men and boys from diverse backgrounds to connect, share their experiences and learn from each other’s perspectives, building empathy and compassion in the process. The series has become a go-to resource hub that inspires real-world action, asking the users to take what they’ve learned back to their own communities, workplaces and social circles to make a real, far-reaching and long-lasting difference.

White Ribbon Australia has also invested in Pop-up Barber Shop Experiences, which drive further advocacy and education in salons across the country, providing men and boys with a safe space to understand and discuss the issue of violence against women, as well as practical steps they can take to address the issue. The organisation trains barbers to have these essential conversations with their male clients, leveraging the peer-to-peer model and the camaraderie and trust shared between clients and hairdressers.

White Ribbon Australia is looking at the impact of barbers as confidants and beacons of support, as well as the inclusivity and safety of barber spaces. This is against the norm of a world that often stifles male vulnerability, and the ideal environment to truly explore these concepts and enable conversations pertaining to issues including domestic violence and abuse. The organisation sees the enormous potential of the barber sphere to help men break the cycle, unlearn harmful behaviour and grow as compassionate individuals.

White Ribbon Australia has facilitated physical Barber Shop experiences in Sydney, Brisbane and Darwin, and provided more than 2,200 haircuts with these transformative conversations, as of July 2023. They also made an appearance at Hair Festival 2023 to further this significant initiative and engage with the entire hair industry at the major June event.

The organisation and their partnered barbers and barber shops are offering critical education, conversations and insights to the men of Australia, translating the power of the salon to this cause, digitally and in the chair. With the mindset that change starts from within, and this impact now coming from within these crucial men’s spaces, White Ribbon Australia are transforming men one haircut at a time.

For more information visit www.whiteribbon.org.au

BARBERS THE edit

THE BUSINESS OF BARBER

For you to succeed in today’s fiercely competitive market, barber shop owners need more than top-notch grooming skills - you need strategic business acumen. Having worked with industry giants like Apple, Amazon, Samsung, and Spotify as a Marketing Consultant, here are my tips to help give you an edge over your competition.

PRICING STRATEGY REFINEMENT

Begin by reassessing your pricing. Ensure it mirrors your service quality, overhead costs, and market rates. Make sure you know what everyone around you is charging, and use that as your barometer. Slight price increments can significantly increase your revenue, provided they align with the value you deliver.

UPSELL AND CROSS-SELL

Upselling and cross-selling effectively will raise your average transaction value with little to no change in your cost of service. Train your barbers to suggest premium services or related products. If a customer typically opts for a basic haircut, recommend a package that includes shaving or hair treatments.

Take advantage of the growing men’s skincare market, too. Skincare is a great ancillary product that some of the top barbers around the world are stocking in addition to just hair products. Capitalise on this trend to enhance your profitability, with brands such as The Aussie Man right on your doorstep.

INVEST IN YOUR STAFF

The quality of your services directly relates to the skills of your barbers. Invest in their training to guarantee top-tier services, fostering customer satisfaction and loyalty. Regular workshops on customer service, product knowledge and the latest trends can

improve their performance. A positive, rewarding work environment will also increase staff retention, maintaining service consistency.

BOOST YOUR ONLINE PRESENCE

Having an online presence is no longer optional—it’s crucial. If you don’t have the time or skills, engage a local firm to help, or use tools such as Canva.com. Having an engaging website and consistent content published on social media platforms drastically increases your audience reach. Online booking, Google Reviews and Google My Business listings improve your shop’s convenience and credibility.

Consider a tool like Growth Tank to streamline these tasks - you can even get a free trial to test it out. This platform allows you to consolidate all your digital marketing efforts, from maintaining your online presence, to tracking your marketing campaigns, managing your reviews and using AI-powered auto-messaging, as well as utilising SMS and web chat functionality.

DIVERSIFY YOUR SERVICES

Stay ahead of the competition by diversifying your service offerings based on industry trends. This might mean introducing services like men’s facials or hair colouring or stocking a wider range of products, including the aforementioned skincare line.

This diversified approach can attract a broader clientele and offer more upselling and cross-selling opportunities.

In conclusion, implementing these strategies requires careful planning and may involve initial investments but, in the long term, they can considerably boost your barber shop’s profitability. Always remember that high-quality services paired with excellent customer care lead to a loyal customer base and sustained profitability. For more information visit www.theaussieman.com

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