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INSIDE: OPINION: SPA CEO Matthew Deaner reflects on the past 40 years as the industry navigates another recalibration. AN INDUSTRY RESET: ABC MD Hugh Marks says Australia can’t keep outsourcing risk. MEET THE BUYERS: We asked local and international decision makers what they’re looking for. HECTOR CRAWFORD: Penny Chapman says the question is no longer whether we’re telling Australian stories, but how bravely. THE NEXT WAVE: The SPA Ones to Watch tell us what the industry needs more of right now.