Shop. Learn. Compete. Connect.
Your guide to the ultimate weekend on the hairdressing calendar. Video
SHOP | LEARN | COMPETE | CONNECT Sunday 13 and Monday 14 June Carriageworks, Sydney Video
Shop. Learn. Compete. Connect. We lay down the basic facts - the what, why, when and where of Hair Festival 2021, starting your guide to the hair event of the year. 2021 sees the introduction of Hair Festival, a dedicated two-day event focused solely on the professional hair industry. With space for the hair salon community to SHOP, LEARN, COMPETE and CONNECT, this event will bring the industry together to fire on every cylinder. The event partners with leading brands and industry organisations to combine for the true betterment of Australian hair. After the end of Hair Expo, announced in 2020, and with the highly events and education-driven industry kept apart and, in parts, locked down for so long, Hair Festival 2021 was created as the ideal way for the community to come together again, be inspired, learn something, seek out new innovations and recapture the fun, exuberant, electric energy of this inimitable industry. Hair Festival 2021 will take place at Carriageworks in Sydney over the Sunday and Monday of the Queen’s Birthday long weekend, that’s June 13 and 14, 2021. Carriageworks has hosted an array of beauty, fashion and entertainment events in its long and storied history and is poised as the ideal meeting spot for this important occasion. Follow @hair_festival on Instagram and HairFestivalAustralia on Facebook and for more information visit www.hairfestival.com.au.
Shop. Learn. Compete. Connect.
Welcome the Hair Festival MarketPlace, the only event in the industry where hairdressers can enter for free and shop the latest brands. MarketPlace is the two-day exhibition space, restricted to the hairdressing industry only, where you can connect and unite – and also, importantly, shop – like never before. Hairdressers can register online now to enter, entirely for free. Showcasing exclusive innovations from a huge variety of hair and beauty brands, it offers a refreshing and hair-product-focused floorplan for the ultimate MarketPlace experience. Engage with leading brands, purchase the latest industry innovations, learn and be inspired by live on site demonstrations and discuss business or relax and unwind with your colleagues at three dedicated networking hubs. The Festival Hub is your place to relax in the MarketPlace. Plan a meeting with a company, or enjoy chatting with your hairdressing mates over a coffee. Here you can evaluate all the information you’ve received and plan your return to the stands. It’s the ultimate spot for downtime and socialising through the big weekend. The Barber Hub is a dedicated space, showcasing the latest in barber products, equipment and furniture. You will be inspired by The Bootleg Project, which will share the latest barber techniques and how to use them across the industry. Finally, visit the Business Hub to chat with companies who will assist you in aspects of payroll, insurance, accounting, leasing and many other facets of your business. This is an area of the MarketPlace that must not be missed, actively building the salon industry in its business pursuits.
YOUR PASSPORT TO INNOVATIONS, LEADING BRANDS AND THE ULTIMATE SALON SHOPPING EXPERIENCE, FREE TO ENTER AT HAIR FESTIVAL 2021.
WHAT’S IN STORE FOR THE INSPIRING REAL TALK BUSINESS EDUCATION DAY SUNDAY JUNE 13
As one of four core tenets of Hair Festival weekend – SHOP, LEARN, COMPETE, CONNECT – the ‘learn’ aspect stands out as a major area to elevate your skills and knowledge the way only hairdressing’s feature weekend can teach you.
Real Talk 2019 speaker and social media expert James Fitzgerald will present Social Media Marketing Beyond Vanity, where he will share his insights on how to use social media to truly affect business and offer tangible benefit to salons.
Education looms as a highlight even within a very packed Hair Festival agenda. On the schedule you can look forward to the Real Talk education forum on the Sunday of the festival, making its return from its successful 2019 event to offer informative, relevant, engaging and high-powered learning with some major industry names.
Other speakers will offer a multitude of topics to ignite your business mindset. As an example, Australian Hairdressing Council CEO Sandy Chong will present The Changing Industry, supporting the hair community in business and mental health.
The first names announced for the platform consisted of Real Talk 2019 MC and speaker Terry Hawkins, who will lead a session titled The Tough Talk, covering how to give feedback and deal with conflict, in a session that takes the fear out of this difficult management task. She is joined by Phill Nosworthy and his Full Stack Resilience session, which will uncover new levels of emotional resilience and intelligence for a more successful life.
Tom Donato, will educate on culture and leadership, two key pillars in the management of a successful salon. Finally, a panel titled Technology and the Salon Experience will focus on true innovation to maximise efficiency and master the client experience, while also discussing in-salon sustainability.
Three bold panels will be presented as must-attend sessions and features of the whole weekend, building on the Real Talk 2019 panels that gave inimitable insights into technology, management and salon life.
“Real Talk was one of the most uplifting and motivational weekends in my career,” said award-winning salon owner Sharlene Lee of Circles of Hair of the 2019 event. “It reinforced that there really are no limits to what you can accomplish in your business. I personally gained a clearer vision of my yearly goals and where I wanted to steer my business. I can’t wait for this year’s Real Talk and Hair Festival.”
A Salon of the Future panel offers understanding into future-proof strategies and key learnings from leaders in the salon industry. A Salon Culture and Leadership Panel, with industry icons including Sharlene Lee, Jaye Edwards, Rita Marcon and
“I’m looking forward to catching up with my hair family and to help grow and support everyone in our industry. This is what we have all been waiting for and I wouldn’t miss it for the world. It’s what we all need to take our salons to the next level.”
10:00am – 10:30am
Registration & Morning Tea
10:30am – 11:30am
Terry Hawkins – The Tough Talk
11:30am – 12:00pm
Panel: Salon of the Future Simone Abaron, Apotecari; Paul Frasca, Sustainable Salons; Lance Kalish, Salon Lane; Richard Kavanagh, piiq Digital
12:00pm – 12:30pm
Sandy Chong, AHC – The Changing Industry
12:30pm – 1:30pm
Networking Lunch
1:30pm – 2:30pm
Phill Nosworthy – Full Stack Resilience; Becoming anti-fragile in business and life
2:30pm – 3:15pm
Panel: Salon Culture and Leadership Sharlene Lee, Circles of Hair; Jaye Edwards, Edwards And Co; Tom Donato, Xiang Hair; Rita Marcon, Goldwell
3:15pm – 4:15pm
James Fitzgerald – Social Media Marketing Beyond Vanity
4:15pm – 4:45pm
Afternoon Tea
4:45pm – 5:15pm
Panel: Technology and the Salon Experience Renya Xydis, Dyson; James Shale, Dyson; Kristy Hines, Aveda; Brooke Jones, Beau-Tex
5:15pm – 5:20pm
Cameron Pine – The Final Wrap
5:20pm
Finish
Video
F E S T I V A L E D U C AT I O N S E S S I O N S DISCOVER ALL THE VARIED, MOTIVATING EDUCATION SESSIONS AVAILABLE ON MONDAY JUNE 14 AND DON’T MISS THIS EXTENSIVE AND INSPIRATIONAL LINE-UP AT HAIR FESTIVAL.
Hair Festival has now announced the most comprehensive and diverse range of education available in Australia all in one place. The Hair Festival education sessions programme is now totally filled, creating a packed agenda for attendees on Monday June 14. The day will offer a varied mix of inspiring classes hosted by industry experts, brands and speakers, with innovation at its centre. The classes will run the gamut of business and creative education, all delivered by individual experts and leading companies. Social media expert James Fitzgerald of Social Media Knowledge (SMK) will educate on Developing a Highly Effective Digital Strategy. James will cover organic and paid social media tools to provide a blueprint for social media that will deliver measurable results. Creatively, Dyson Hair will showcase the Experience Dyson with Damien Rinaldo session, fusing the ground-breaking technologies of Dyson with the inspirational talents of inimitable hair influencer Damien Rinaldo. The Pivot Point National Education Team, led by international educator Vic Piccolotto, will present Unlock your Potential, to show off creative looks and educate on their systems approach that can transform both your work and, with it, your confidence. Excellent Edges Ambassadors Jules Tognini, Tom White and Sam Overton, along with Pete Walstab, will present One Night Arvo Stand, a session of too-cool haircuts and the necessary dose of humour from this loveable group. ghd will collaborate with Rumbie & Co to celebrate the art of textured hair. Rumbie Mutsiwa is an all-new ghd Creative Artist & Texture Specialist, who will take attendees on an intellectual journey of all thing’s curls, waves and texture with live model demonstrations featuring multiple hair textures and ethnicities. Seamless1 will feature two talented Seamless1 artists with a 30-minute session each. Co-founder and Director of Education at SARAH JADE Hair, Sarah Emilia, will teach her unique extension application method and colour matching strategy. Additionally, national educator and ambassador Matthew Jabbour from Hair Den will educate on his SHORT to LONG TRANSFORMATION session. The sessions will offer an abundance of technical knowledge, as AREA Academy helps attendees find an alternative perspective to elevate their potential, explaining both the why and how of their
process and cutting techniques. This will be achieved through visual demonstration and in-depth explanation showcasing an array of modern men’s styles from the team. Importantly, The Purpose-Driven Profit, hosted by Sustainable Salons co-founder Paul Frasca, will offer a line-up of leading commentators that will uncover why and how adopting ethical and circular economy practices, new transactional technology and community-mindedness can help salon businesses, presenting practical ideas and a new way of thinking. The inimitable Clive Allwright for education brand Pilaroo will offer opportunities for hairdressers to promote and facilitate their salon work and education, coordinating educators, salons, apprentices and students in their dynamic network, as explained and educated in this session. Multi-award winning hairdressing educator and salon business expert Mick Dwyer will educate on Pricing Your Services for Success, with topics teaching various pricing types and structures to embolden your salon business. Guests will also be treated to education from TONI&GUY in Connected – Self-expression and Freedom. This session will be led by the TONI&GUY Australian Artistic Team. Master Cutting will be a session delivered by De Lorenzo, presented by award-winning cutting specialists Ryan King and Laura Spinney, as well as Australia’s only pixel colour educator, Angela Soong, who will elevate these edgy cuts with dynamic hues. Additionally, Timely salon software will offer technological and business education, in a session titled Why An Inclusive Salon Is Good For The World And Good For Your Business, which educates salons on how to use this important ethos to win more customers, retain them at higher rates and make more money. Led by Timely’s Chief People & Inclusion Officer, Mary Haddock-Staniland, and including other industry panellists, this discussion will help the hair industry become more accessible, inclusive and successful. Finally, illustrious hair icon Richard Kavanagh will educate on session style and his secrets to creating award winning imagery, for piiq. If you want to elevate your skills you’ve come to the right place. Learn with inspiring education over the Hair Festival 2021 weekend.
SOCIAL MEDIA KNOWLEDGE
ELITE HAIR EDUCATION
DYSON
PIIQ
SUSTAINABLE SALONS
GHD
9:15am – 10:15am
Track 8
Timely – Why an inclusive salon is good for the world, and good for your business Mary Haddock-Staniland
Track 12
ghd – Education collaboration with Rumbie Rumbie Mutsiwa (Rumbie & Co)
Bay 20
James Fitzgerald – Developing a highly effective digital strategy
Session 2
10:45am – 11:45am
Track 8
Dyson – Experience Dyson with Damien Rinaldo (Boris the Cuttery)
Track 12
Pivot Point – Unlock your Potential Sarah Conlon, Mikail Dasko and Vic Piccolotto
Bay 20
Mick Dwyer - Pricing Your Services
Session 3
12:15pm – 1:15pm
Track 8
Excellent Edges – One Night Arvo Stand, Pete Walstab, Jules Tognini, Tom White and Sam Overton
Track 12
Clive Allwright, Pilaroo
Bay 20
Sustainable Salons – The Purpose-Driven Profit, Paul Frasca
Session 4
1:45pm – 2:45pm
Track 8
De Lorenzo – Master cutting Ryan King, Laura Spinney and Angela Soong
Track 12
TONI&GUY – Connected – Self-expression and freedom
Bay 20
TBA
Session 5
3:15pm – 4:15pm
Track 8
TBA
Track 12
piiq - Session Styling Unplugged Richard Kavanagh
Session 6
4:45pm – 5:45pm
Track 8
Seamless1 – Zero Visibility & Lights.Camera. Action! Sarah Emilia (SARAH JADE) & Matthew Jabbour (Hair Den)
Track 12
AREA Academy – The Wonder Of Why Eoin McCarthy, Leigh Winsor and Daniel Fortino
DYSON
AREA ACADEMY
TONI&GUY
Session 1
DE LORENZO
SEAMLESS1
TIMELY Video
WIN AT HAIR FESTIVAL 2021. The live competition floor will once again be open as Hair Festival 2021 fulfils the ‘compete’ aspect of its ‘shop, learn, compete, connect’ tagline. The competitions will run between 30 and 45 minutes, with 20 minutes of additional scrutineering. Winners and runners-up will win a Hair Festival Competitions trophy, and winners will additionally receive editorial exposure and valuable sponsor prizes, to be announced. The competitions will be hosted by industry icon Michelle Anthony. The event will offer three categories – Editorial Glam Slam, as a fashion week style, cover image look, Barberstreet 2021, the high quality, sleek answer to men’s style and Dream Team Collab, creating one vision with three team competitors.
Barberstreet 2021
Barberstreet 2021 is made to cut, style and shape the hair of one male model, for a readymade street look. The competitor must clearly create a change of style by cutting or removing 3cm or more from the hair. Basically, go dapper or go home.
Editorial Glam Slam
For Editorial Glam Slam, competitors must create their look on one female model, with hair styled up, down or even with hair ornaments or hairpieces. Create the look that could be a fashion magazine cover, right there on stage and bring the runway to Hair Festival.
Dream Team Collab
Lastly, Dream Team Collab presents beauty meets Avant Garde, with teamwork as its unifying factor, on one model, male or female. Structured in a team relay format, each competitor has 10 minutes until they pass the proverbial baton (or straightener, as it were).
COME TOGETHER, NETWORK AND CELEBRATE OVER THE JUNE LONG WEEKEND.
As a longstanding hair industry weekend, the Queen’s Birthday will continue to act as a meeting point and beacon for our salon community, showcasing the renowned solidarity and spirit in hairdressing. On Sunday June 13 there will be two fantastic opportunities to connect and celebrate with the community, taking the party long into the evening. Hair Festival Wonderland is open to anyone in the industry. Imagine a party with festival themed decorations, entertainment, food and drinks, plus the opportunity to meet and greet and mingle with other hair professionals and brands at the event. The inaugural Wonderland event will be the true celebration and reunion that the full hair industry deserves. Tickets are priced at $125. Before that, the annual Schmoozefest, an event organised by the Australian Hairdressing Council (AHC), will open the night, partnering with Hair Festival as an important industry get together. In this event, tickets are sold to AHC members only. As a company involved with the AHC, you will be able to mingle with these members at your leisure. Schmoozefest will end with the Hair Festival Wonderland reveal. Don’t miss your opportunity to come back together with the hair industry and honour its inimitable party spirit. After so long spent apart, with live events few and far between, this night looms as an epic reunion for the salon community.
Hair Festival tickets run the gamut of education sessions, the Real Talk business education events and must-attend parties, while, importantly, the MarketPlace is now and always free to enter. Register for that perk now and then see what other components of the event appeal to you. Hair Festival All-Event Pass This convenient pass offers it all over both days, with access to all sessions and events across the entire weekend at a price of $595. We recommend going with an All-Event pass if you want to maximise your time at the event and experience all it has to offer, while saving money in the process. Real Talk Education Ticket A Real Talk pass allows access to the packed education agenda on Sunday June 13 at a price of $245 for the full-day program.
Festival Education All-Day Pass This pass is currently available for $325 and offers à la carte education sessions and classes on Monday June 14. You can also purchase individual Festival Education Sessions to attend single or specific classes, each for $65. Festival Wonderland Ticket Party all night on Sunday June 13 with this ticket for $125. Whether you want to network with friends and colleagues, discover the latest hairdressing innovations or learn from a diverse array of educational figures in all things business, industry and creative skill, Hair Festival has you covered. Book in now and we’ll see you there.
Ticket Type
2nd Release Tickets (Price ex GST)
MarketPlace Sunday 13 & Monday 14 June Entry only to the dynamic exhibition space
FREE
Hair Festival All-Event pass Sunday 13 & Monday 14 June Enjoy the entire weekend at a reduced price. Access to: FREE MarketPlace | Full-day REALtalk program | All Festival Education Sessions | LIVE Hair Competitions | Festival Wonderland
$ 595.00
REALtalk Sunday 13 June Full-day program of curated sessions with keynote speakers, panels and highly-relevant topics
$ 245.00
Festival Education Sessions All-Day pass Monday 14 June À la carte education sessions and classes offered by industry educators and companies showcasing their education portfolio
$ 325.00
Festival Education Sessions – Individual sessions Monday 14 June Single education sessions or classes
$ 65.00
Festival Wonderland Sunday 13 June The Hair Festival party to connect and network while enjoying festival themed decorations, entertainment, food and drinks
$ 125.00
BE ONE OF THE FIRST IN NSW TO EXPERIENCE THIS UNIQUE SALON CONCEPT AND SUSTAINABILITY CHAMPION AT HAIR FESTIVAL. Discover H2Cuts, a mobile haircutting salon boldly powered by 100 per cent renewable Hydrogen and making an appearance at Hair Festival to drive its role in progressing the industry forward at the hair salon event. The initiative is thanks to the NSW Department of Primary Industries (DPI) in partnership with Sustainable Salons and the Australian Hairdressing Council, providing an opportunity for the NSW DPI to begin a conversation with regional communities about exploring opportunities to lift agriculture’s energy productivity and reduce its carbon footprint. By offering haircutting services and using a range of electrical devices such as clippers and hairdryers, the H2Cuts trailer is a novel way to showcase this sustainable energy source to regional and rural NSW communities. In its ground breaking creation, David McCowatt from Process Gas Solutions partnered with NSW DPI to develop the Hydrogen fuel cell used on board H2Cuts. Pure hydrogen gas is
supplied by a gas cylinder, reacting with oxygen from the air inside the fuel cell to create electrons. From there, variable output voltage from the hydrogen fuel cells is corrected and filtered to 26.8v DC. DC power is supplied to a DC/ AC inverter and 240v AC power is supplied from the inverter to the power outlets, providing a max load of 2000w. The H2Cuts interior was designed and constructed by Xanda Luca Interiors while its exterior trailer wrap was designed by Sustainable Salons. Beyond just its technology and design, the revolutionary salon has sustainability and community front of mind at every turn. As such, H2Cuts is staffed by hairdressers from the Sustainable Salons and Australian Hairdressing Council member networks, who will showcase this renewable energy concept in a personable, fun and skilful way, as they cut and style hair in various communities solely using tools powered entirely by Video
the Hydrogen fuel cells located in the trailer. With this community mindset, H2Cuts is touring regional NSW as of April to October 2021, to be showcased at a variety of festivals, field days and conferences everywhere from Wagga Wagga to Orange, Tocal, Dubbo, Mudgee and Gunnedah during its tour. Importantly, its only metro appearance in Sydney will be at Hair Festival, so attendees can take the opportunity to be one of the first in NSW to receive a zero-emissions haircut and see the technology for themselves. Hair Festival is made for the progress of the hair industry, for networking, learning, growing and pushing the salon community forward, but also in its pursuit of a more ecoconscious, innovative industry at large. A partnership with Sustainable Salons and this opportunity with H2Cuts personifies that ethos. Don’t miss out on this imperative industry experience.