SUBSCRIPTION PROGRAM Annual Campaign
An affordable option for external fundraising support
WHY AN ANNUAL CAMPAIGN?
The 2024 Presidential election changed the fundraising world. You now need to adapt to those changes.
Too many nonprofits are currently overdependent on government funding (50% or more of revenue budget) Government funding trendline points to more cuts, more shutdowns, and increased competition.
The most cost effective way to raise funds to operate your organization is by asking individuals to make an outright pledge or gift.
Approximately 75% of all private sector philanthropy comes from individuals. AND ... When an individual is asked in-person for a contribution, data suggests that 75% will say YES to at least 50% of what you ask them to consider.
Studies show that there is still more money to be raised from individual giving sources compared to other revenue streams (e.g., government).
WHY DO ANNUAL CAMPAIGNS FAIL?
Youarestretchedtoo
thin&under-resourced
Creatingvolunteer accountabilityishard
Creatingappropriate urgencyishard
Overrelianceon
inauthenticgeneric caseforsupport
One-size-fits-allapproachmodel
Poorvolunteerrecruitmentpractices
Lackofvolunteertraining&support
Notimeforplanning&after-action evaluation
BOTTOM LINE?
WHY AN ANNUAL CAMPAIGN SUBSCRIPTION PROGRAM?
Brings more resources to the table for you
Better volunteer accountability
Greater sense of positive urgency
Customized case for support for your Club
Campaign plan crafted specifically for your organization & your community
Online project management system
Wealth screening (varies by package)
Fundraising coaching included
Customized facilitation, training, & tools
volunteer recruitment
goal setting
solicitation training
prospect assignment campaign planning post-campaign assessment
A QUICK WORD ABOUT ONLINE BASECAMP PROJECT MANAGEMENT
Basecamp is the online platform used by The Healthy Non-Profit to organize your annual campaign.
Basecamp is a cloud-based project management platform that makes collaboration easy and helps your annual campaign volunteers raise more money.
The online platform is set-up with: Kanban board where donors/prospects can be tracked regarding where they are in the solicitation process
Automatic Check-ins where automated emails are set to volunteers asking for progress updates
Docs & Files: where documents, templates, and trainings are stored and worked on
To-Do Lists where project tasks are assigned and deadlines set
Schedule where campaign timelines and meetings are listed in a shared calendar
WHAT WILL THIS COST?
Starter Package $1,500/yr
1x per month Zoom coaching meeting
Access to online campaign project management platform and virtual campaign planning exercises
Virtual training sessions for campaign volunteers
Core planning tools
Campaign templates
Growth Package $3,000/yr
2x per month Zoom coaching meeting
Custom consulting
Wealth screening Top 10 campaign prospects
Access to online campaign project management platform and virtual campaign planning exercises
Virtual training sessions for campaign volunteers
Core planning tools
Campaign templates
Impact Package $5,000/yr
2x per month Zoom coaching meeting
Wealth screening all campaign prospects
Access to online campaign project management platform and virtual campaign planning exercises
Virtual training sessions for campaign volunteers
Core planning tools
Campaign templates
Are you wondering which of the campaign packages are a better fit for your Club’s situation?
Are you curious about the online platform and want to see the various functions demonstrated?
Do you have a specific question about your Club’s annual campaign and how it fits within the framework of the online platform?
28 years of non-profit experience
B.A. & Masters Degree in Planning
Experienced with various annual campaign models (e.g., peer-to-peer, targeted mail, online strategies)
Raised more than $35 million for nonprofit organizations
Worked for Boys & Girls Clubs of America (BGCA) 2006-11
(provided support to 200 organizations throughout Midwest region)
Worked with more than 69 nonprofit organizations in every region since opening The Healthy Non-Profit in 2011