The Goodness Web 2025 Annual Report

LETTER FROM THE CEO

GRANTEE IMPACT

Reach University is an innovative apprenticeship-based training model for growing the behavioral health workforce. The university’s degree programs allow students to earn college degrees while working, gaining credit for on-the-job experience, earning income, and avoiding student debt.

TGW Grant: $1 million over three years

IMPACT IN ACTION

With catalytic support from The Goodness Web, Reach was able to secure more than $3 million in additional funding to move toward launch in Q2 2026 TGW’s funding is helping to scale a model that trains new providers in a way that is accessible, practical, and sustainable. By investing in this novel approach, TGW is accelerating the development of a more robust and diverse behavioral health workforce, ultimately improving access to care for millions of people nationwide

THE INSTITUTE FOR THE INSTITUTE FOR YOUTH MENTAL YOUTH MENTAL HEALTH HEALTH

The Institute for Youth Mental Health brings ongoing behavioral health training and support to community-based organizations serving millions of young people, especially those from high-need areas. The Institute combines The Jed Foundation (JED)’s proven approach with the America’s Promise Alliance network of over 150 youth-serving organizations working with over 30 million children in after-school, summer, and community programs.

TGW Grant: $700,000 over two years

Koko is an AI-driven mental health support that intervenes when young people are engaged in unsafe behavior online. Koko partners with major social media platforms to reach youth in need with research-backed mental health interventions and human support.

TGW Grant: $600,000 over two years

IMPACT IN ACTION

“I posted my suicide note a few nights ago on this Tumblr account expecting no one to see it, just wanting it to offer an explanation to anyone who may attempt to find me. Moments later, Koko was in my inbox I may very well owe it my life ”

“Koko has definitely saved my life and it means everything to me that I have a place to go when I have nobody I can talk to… I appreciate everyone who’s contributed to making Koko and everyone who uses it to help others, you all impact peoples’ lives more than you may think ”

Inseparable is driving policy change to ensure increased funding and access to evidence-based mental health supports for young people across the U.S.

TGW Grant: $1.2 million over three years

IMPACT IN ACTION

In Colorado, Inseparable demonstrated how coordinated advocacy can drive real outcomes for young people. In 2023, the team led a campaign to pass H.B. 1003, establishing school-based mental health screenings for 6th-12th graders, creating a critical safety net in a state where suicide is the leading cause of death among youth. Building on that momentum, Inseparable secured a major 2025 win: a landmark mental health parity law that closed loopholes allowing insurers to deny care. Together, these wins show how sustained advocacy expands access to care. Colorado has now seen suicides decline and is a beacon for other states.

TGW Partnership Impact

“We are so grateful for our partnership with The Goodness Web. Your sustainable funding over time helped build our team and our model, we went from 14 to 25 staff just in the past year, and the demand for our work from states continues to surge. ”

-Bill Smith, Inseparable’s Founder & President

Positive outcomes from the CPS model led to significant policy change this year. When Think:Kids Founder Dr. Stuart Ablon and Meadows CEO Andy Keller began collaborating, they saw an opportunity to scale the CPS model across Texas. State officials were looking to promote effective pediatric interventions to meet children’s growing behavioral health needs and were impressed with the positive results that practices were seeing from CPS. However, pediatric staff time for CPS was not reimbursable.

The Meadows advocacy team overcame this problem. They convinced the Texas state health authorities to approve CPS as a reimbursable intervention in 2025, a major win for children and families statewide.

Think:Kids and the Meadows Mental Health Policy Institute (Meadows) are scaling Collaborative Problem Solving® (CPS), a proven model for helping young people build emotional regulation skills.

TGW Grant: $2 million over four years

The Jed Foundation (JED) works with colleges and high schools to build comprehensive systems and supports to prioritize mental health and reduce suicide attempts, especially among at-risk populations. JED is dramatically expanding the number of campuses that receive its support.

TGW Grant: $1.5 million over three years

IMPACT IN ACTION

New analyses show that the JED Campus program continues to contribute to a reduction in suicide risk among college students. In 2025, students at schools that completed JED Campus were 20% less likely to experience suicidal ideation and 10% less likely to make a suicide plan. This shows that the program is sustaining its impact and continues to be a life-saving intervention for this nation’s youngest adults

TGW Partnership Impact

“To have that unrestricted support really contributed to how we were able to meet the moment. It was one of the largest grants we had received Just as important, the partnership and advice of TGW’s team helped shape key strategic decisions. That kind of flexible funding and trusted guidance made a real difference in how we’ve grown and focused our work.”

-John MacPhee, JED’s CEO

The Massachusetts Association for Mental Health (MAMH) is working to accelerate the uptake of the evidence-based Collaborative Care Model (CoCM) in Massachusetts through research, advocacy, and convening, as part of TGW’s goal of further expanding CoCM nationwide.

TGW Grant: $120,000 over two years

TGW’s funding supported research with payors, providers, and thought leaders on identifying and overcoming the obstacles to wider implementation of CoCM. They agreed on several areas in need of aligned effort (see graphic) They are advancing their recommendations via proposed legislation, a large statewide convening, and regular 1:1 meetings with payors and legislators.

Path Forward is a coalition that convenes employers, providers, and industry experts to advocate for and win evidence-based policy changes to mental health care. The Goodness Web played the leading role in launching this much-needed collaboration.

TGW Grant: $2.1 million over four years

TGW Partnership Impact

“A study by the National Committee for Responsive Philanthropy found that every $1 invested in advocacy can leverage roughly $115 in public policy dollars. We have seen that formula in action with The Goodness Web’s initial investment.”

-Anna Bobb, Path Forward’s Executive Director

ACTION

Young Futures selects, supports, and mentors a portfolio of early-stage, youth-focused, digital mental health solutions. Young Futures aims to make the digital world an easier place in which to grow up.

TGW Grant: $1.5 million over three years

Young Futures started as a bold idea to build a new kind of national infrastructure for youth wellbeing in a tech-driven world The Goodness Web, Melinda French Gates’s Pivotal Ventures, and the Susan Crown Exchange collaborated to fund and launch that vision. That early backing helped Young Futures invest in its core team, launch national funding efforts, and begin building a network of organizations supporting young people.

Just a few years later, Young Futures has grown rapidly into a national organization, leveraging a network of dozens of social impact partners. It is attracting major attention and playing an increasingly visible role in t beyond the initial funding: it h shape its early strategy, and h through board leadership.

The investment in startup orga many of those organizations g grant to 2025 Young Futures In help youth navigate the digital

One Mind accelerates research and innovation in brain health and mental illness aimed at improving the diagnosis and treatment of mental health conditions.

TGW Grant: $350,000 over three years

With support from The Goodness Web and the One Mind-Ben Langford and Nicholas Hall Rising Star Award, Dr. Arpiar Saunders is advancing a breakthrough approach to mapping the brain’s wiring at an unprecedented scale. His pioneering technology enables scientists to trace how brain cells connect and communicate across large regions, opening new pathways for understanding how information flows through the brain This work is helping to uncover how disruptions in these connections contribute to serious mental health conditions such as schizophrenia

By identifying precisely where and how neural circuits go awry, Dr. Saunders is laying the foundation for a new generation of targeted, personalized therapies designed to repair specific brain pathways. His research also addresses a fundamental question in the field: whether altered brain wiring drives mental illness or emerges as a consequence of it. The answer has the potential to transform diagnosis and treatment.

BUILDING THE WEB

OUR FIRST NATIONAL RETREAT

The Goodness Web’s first national retreat attracted donor families from around the country to learn together and strengthen our collective commitment to transformative progress on mental health for young people across the nation.

Join us for our second national retreat this October 5-6 outside Chicago!

Please reach out to TGW CEO Celine Coggins (celine coggins@thegoodnessweb org) for more information and to join us then.

2025 SALON & EVENT HIGHLIGHTS

YOUTH ADVISORY COUNCIL

This year, The Goodness Web proudly launched a Youth Advisory Council, bringing together a dynamic group of young leaders to help shape and inform the organization’s work Grounded in a shared commitment to advancing youth mental health, Council members contribute their perspectives, lived experiences, and diverse skill sets to TGW’s grantmaking and outreach efforts.

Meeting regularly throughout the year, members engage in discussions on philanthropy, explore the impact of TGW’s grantee partners, and offer insights on how TGW can more effectively support youth and mental health initiatives. Their voices help ensure that TGW’s work remains responsive, inclusive, and rooted in the realities of the young people at the core of the organization

The Goodness Web is deeply grateful to this inaugural cohort for their thoughtfulness, candor, and leadership. Their contributions are already strengthening TGW’s approach and helping to build a more youth-informed future for the organization

GROWING OUR TEAM AND BOARD

In 2025, TGW made two C-Suite hires to round out our leadership team, and we grew our Board of Directors.

THANK YOU TO OUR GENEROUS 2025 SUPPORTERS

Our Founding Families, Accelerator Families, and contributors make the work of The Goodness Web possible. Thank you for your generosity and partnership!

FINANCIALS

The Goodness Web maintains the highest standard for nonprofit fiduciary responsibility. 100% of staffing costs in 2025 were covered by our founders and Board of Directors.

TGW’s sound financial health is due to our hundreds of generous families.

The Goodness Web deeply values financial transparency: if you would like to review a detailed financial statement, please reach out to our team (info@thegoodnessweb org) for more information

Board of Directors

Chris E. Abbinante

Mary Chris Jammet

Steve Loose, Chief Investment Officer

CeCe Morken

Karl Rathjen, MD

Gary Reedy

Jane Saccaro

Jan Swartz

Rob Swartz

Gina Verdi, Treasurer

Mark Verdi, President

Gwill York Staff

Celine Coggins, Chief Executive Officer

Elizabeth Binder, Chief Operating Officer

Amy Blais Malloy, Chief Advancement Officer

Jessie Shaw, Strategy and Operations Manager

WE THANK YOU for your partnership

2025 ANNUAL REPORT