i4l Investing for Life TXT v5
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13/7/04
2:20 pm
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here are giants in the financial world who are universally acclaimed for their investment track records. And then there is Warren Buffett.
His company, Berkshire Hathaway, and nickname, ‘The Sage of Omaha’, are the stuff of stockmarket legend. He has outperformed the market by 250,000 per cent over four decades. The secret of Buffett’s success? Six unchanging investment criteria which he uses to sift the few great opportunities from the many poor ones. Having identified a great investment, Buffett then says that his ‘favourite holding period is forever’. But what about an investment opportunity that claims it really does last forever? With a holding period beyond this life, beyond death. Many people don’t bother investigating the Christian faith because they believe it has little to offer. And yet, Christianity claims to be the greatest investment opportunity ever—offering you life for all eternity. At the centre of Christianity is the person of Jesus Christ, and it is on the person and claims of Christ that this promise of eternal life stands or falls. In this short booklet, we apply Warren Buffett’s six criteria to Jesus’ claims, to see how these claims stand up to rigorous investment analysis.
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