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Journey to the Trans-Himalayan Jewel:

How can you make your Christmas Eve memorable?

MUSTANG VALLEY

ARTICLE

CASE STUDY BEAUTY BEYOND BORDER:

4 Technology Strategies for Futuristic Higher Education Institutions

The Fascinating Journey of L Oreal in Cosmetics

The Most

VISIONARY LEADERS REVAMPING The Future 2024

A Visiary

Leading by Example

Joshua Mann The Methodical Group | Founder and CEO

CASE STUDIES READ MORE From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

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From Editor’s Desk

Dear Esteemed Readers, We are thrilled to introduce the latest edition of The Enterprise World, graced by the theme "The Most Visionary Leaders Revamping The Future-2024." In this issue, we bring into focus leaders whose foresight and innovative approaches are reshaping industries. Our cover features Mr. Joshua Mann, the Founder and CEO of The Methodical Group, a luminary whose leadership epitomizes vision, innovation, and a commitment to a transformative future. In an era deﬁned by rapid change and dynamic challenges, Mr. Joshua Mann stands as a beacon of visionary leadership. As the Founder and CEO of The Methodical Group, he embodies the spirit of transformation, steering his organization towards new horizons through strategic innovation and a forwardthinking mindset. This issue goes beyond the surface, providing readers with an in-depth exploration of the philosophies, strategies, and future vision of Mr. Joshua Mann. "The Most Visionary Leaders Revamping The Future-2024" is not just a feature; it is a celebration of leaders who, through their foresight, are playing a pivotal role in shaping the business landscape. We invite you to delve into the stories of these visionary leaders, gaining inspiration from their journeys and gaining insights into the diverse facets of visionary leadership. The Enterprise World remains steadfast in its commitment to bringing you narratives that inspire, inform, and showcase the dynamic landscape of business. Thank you for your continued support and trust in The Enterprise World. Happy reading!

Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

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Shalmali W.

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PR & Marketing Coordinator

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Enunciating his views on contemporary leadership, Joshua Mann (Founder and CEO of The Methodical Group), “Essential qualities of a modern leader include emotional intelligence, which allows for effective team management and empathy; visionary thinking, to foresee and navigate future challenges and opportunities; and a commitment to sustainability and ethical practices.” According to him, the ability to inspire and empower teams, while fostering a culture of continuous innovation, is also paramount. Where it all started…! Joshua’s career began in the ﬁeld of software development, where he had the opportunity to work with some of the world’s largest companies. Many of these companies later became his valued clients. This experience provided him with a deep understanding of the technological needs and challenges faced by large organizations. “Working in this fast-paced, innovative environment was both challenging and immensely rewarding, laying a solid foundation for my future endeavors,” he adds. Alongside his professional journey, Joshua was also committed to his education, taking a full load of college classes.

LEADERS IN SPOTLIGHT

For the cover story read about

CONTENTS

Joshua Mann

Journey to the Trans-Himalayan Jewel: Mustang Valley

UPSHOT

Beauty Beyond Border: The Fascinating Journey of L’Oreal in Cosmetics

CASE STUDY

How can you make your Christmas Eve memorable?

BLOG

4 Technology Strategies for Futuristic Higher Education Institutions

38 30 Article

NEWS Meta restrict content for teens on Facebook, Instagram READ MORE

NASA Postpones Lunar Ambitions: Delays Hit Artemis Program In a setback to NASA Postpones Lunar’s ambitious Artemis program, the space agency has announced the postponement of its plans to return humans to the moon. The Artemis program, aiming to retrace the steps of the historic Apollo missions and witness space boots on the lunar surface after half a century, faced delays prompting adjustments in the mission timeline. The Artemis III mission, intended to land four astronauts near the lunar south pole, is now rescheduled for September 2026. Similarly, Artemis II, a 10-day expedition designed to send a crew around the moon and back to test life support systems, will now take place in September 2025. These delays were attributed to the need for NASA’s teams to address development challenges linked to the program, which involves collaborations with private companies such as SpaceX led by Elon Musk and Lockheed Martin, utilizing some relatively untested spacecraft and technologies. READ MORE

In a signiﬁcant move, Meta announced on Tuesday its commitment to enhancing safety measures for teen users on Facebook and Instagram, aiming to shield them from “age-inappropriate” content. The company outlined its comprehensive strategy in a blog post, outlining plans to promptly conceal content on sensitive topics, including self-harm, suicide, and eating disorders, from the feeds of teenage users. This initiative, set to be fully implemented across both Facebook and Instagram in the coming months, underscores Meta’s dedication to fortifying protections for youth within its digital ecosystem. As part of these measures, accounts belonging to users under the age of 18 will automatically be subjected to the most stringent content control settings on the platforms. Additionally, Meta is implementing modiﬁcations to make it more challenging for teenagers to search for content related to sensitive topics, further reinforcing its commitment to creating a safer online environment for young users.

Breakthrough Discovery: Astronomers Witness the Birth of Neutron Stars and Black Holes

In a groundbreaking achievement, astronomers have finally obtained direct observational evidence of the stellar process responsible for the formation of neutron stars and black holes. This significant discovery stems from the observation of a supernova explosion in a neighboring galaxy, where astronomers witnessed the emergence of an object exhibiting the characteristics indicative of these enigmatic compact entities. While the precise identity – neutron star or black hole – remains unclear, the finding conclusively establishes that the core collapse of massive stars results in the creation of the densest objects in the Universe, accompanied by a stunning explosion of stellar material. The processes leading to the formation of stellar-mass neutron stars and black holes are believed to share commonalities. As stars approach the end of their lifecycle, they deplete the fuel required for sustaining fusion, the process that fuels their luminosity. In the intricate sequence of events that follow, the star expels its outer layers, and the core, no longer upheld by the outward pressure of fusion, undergoes gravitational collapse, transforming into a super-dense object – a phenomenon observed in a spectacular explosion of stellar material. The nature of this resultant object hinges on its mass. Stars smaller than eight solar masses culminate in a white dwarf, representing the anticipated fate of our Sun. Culminate in the creation of stellar-mass black holes For stars with masses between approximately 8 and 30 times that of the Sun, the core collapse leads to the formation of a neutron star, with a mass of up to around 2.3 solar masses. The most massive stars, exceeding 30 solar masses, culminate in the creation of stellar-mass black holes.

A Visiary

Leading by Example

Joshua Mann The Methodical Group | Founder and CEO Over the years, business leadership has witnessed a signiﬁcant transformation. Presently, leadership is much more than merely command and control. It is more about guiding and inspiring teams amid the continuously changing market dynamics. Today, business leaders constantly have to be on their toes, incorporating technological advancements and pivoting to market shifts. Enunciating his views on contemporary leadership, Joshua Mann (Founder and CEO of The Methodical Group), “Essential qualities of a modern leader include emotional intelligence, which allows for effective team management and empathy; visionary thinking, to foresee and navigate future challenges and opportunities; and a

12 | January 2024

commitment to sustainability and ethical practices.” According to him, the ability to inspire and empower teams, while fostering a culture of continuous innovation, is also paramount. Where it all started…! Joshua’s career began in the ﬁeld of software development, where he had the opportunity to work with some of the world’s largest companies. Many of these companies later became his valued clients. This experience provided him with a deep understanding of the technological needs and challenges faced by large organizations. “Working in this fast-paced, innovative environment was both challenging and immensely rewarding, laying a solid foundation for my future endeavors,” he adds.

Cover Story

www.theenterpriseworld.com | 13

Alongside his professional journey, Joshua was also committed to his education, taking a full load of college classes. His academic journey was marked by exploration and diversity as he attended various schools and switched majors several times. For him, this period was important as it allowed him to gain a broad perspective and understand various fields and disciplines. Eventually, Joshua’s career path led him into healthcare, where he identified a critical need for specialized consultancy services. This moment laid the foundation of what would later become The Methodical Group. The ‘Aha Moment’ for Joshua came when he realized that there was a significant opportunity to provide more tailored, efficient consultancy and staffing solutions. His vision was to create a company that addresses clients’ current challenges as well as anticipates future industry trends—thereby providing innovative, cost-effective, and sustainable solutions. This commitment to creating value for clients has been driving The Methodical Group’s success. A Versatile Partner Joshua’s first consultancy firm was established 25 years ago. The Methodical Group, now in its third reincarnation, stands as a prime example of adaptability and continuous growth in response to the ever-changing market demands. At its core, The Methodical Group is an IT services company that primarily focuses on providing bespoke technology solutions that address the specific needs of its clients. The company’s foundation in IT services has been fundamental in shaping the way it approaches client challenges and delivers solutions.

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Cover Story

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16 | January 2024

Cover Story As the company evolved, it recognized an emerging need among its clients—not just for IT solutions but also for comprehensive staffing support. This understanding led The Methodical Group to expand its services beyond traditional IT consultancy. Today, as the company’s client base becomes increasingly diverse, the range of resource types it provides is also expanding. The Methodical Group’s expansion into staffing solutions is a direct response to its clients’ growing and varied needs. “It reflects our commitment to being a versatile partner, capable of addressing multiple aspects of our clients’ business challenges,” says Joshua. From offering strategic IT consulting to facilitating staff augmentation and executive search, The Methodical Group has grown to become a multifaceted firm, delivering a comprehensive suite of services designed to empower and advance its clients’ operations. A Leader Wearing Multiple Hats As the Founder and CEO of The Methodical Group, Joshua’s role is multifaceted and constantly evolving. Strategic visioning is one of his primary responsibilities. He is responsible for setting the overall direction of the company, identifying growth opportunities, and steering the firm through the ever-changing business landscape. This involves foreseeing future trends and challenges as well as ensuring that the company is well-positioned to leverage these changes. Joshua’s daily role comprises operational oversight, team leadership, and stakeholder management. He is deeply involved in overseeing the company’s operations, ensuring that its services meet the highest standards of

quality and efﬁciency. Leading and mentoring the team is another critical aspect of Joshua’s role. He believes in empowering the employees and fostering a culture of innovation and continuous learning. Additionally, maintaining strong relationships with clients and other key stakeholders is essential to the company. Thus, ensuring client satisfaction and building long-term partnerships are the top priorities for Joshua. Source of Inspiration Every successful leader has a role model whom he looks up to as a source of inspiration. For Joshua, that role model is Sir Richard Branson. “His unorthodox approach to business, combined with his adventurous spirit and unwavering commitment to innovation, has always been a source of great inspiration for me,” he asserts. Sir Branson's journey, marked by bold decisions and a constant push against the status quo, resonates deeply with Joshua’s values and aspirations as a leader. Joshua has always been fascinated by Sir Branson’s ability to maintain a human touch in all his business ventures. His leadership style, which emphasizes employee welfare and a positive company culture, has shown that it's possible to be both a successful entrepreneur and a compassionate leader. His ventures, spanning multiple industries and challenging traditional business models, exemplify the power of visionary thinking and resilience. Joshua further mentions, “Sir Branson’s success with Virgin Group, built on principles of customer service, innovation, and employee satisfaction, has been a guiding light in my journey with The Methodical Group. It's this blend of daring entrepreneurship and responsible leadership that I strive to emulate in my role as the CEO and founder.”

Milestones and Achievements Joshua’s illustrious career comprises several significant achievements and milestones. One of the most notable is the growth and evolution of The Methodical Group. For Joshua, transforming the company from a startup focused on healthcare IT into a multi-faceted consultancy and staffing firm has been an incredibly rewarding journey. Being recognized as one of America's fastest-growing private companies was a testament to the team's hard work and dedication. Being awarded the ‘Innovator of the Year’ was another key achievement in Joshua’s journey. He mentions that this recognition was not only a personal achievement but also a validation of the company’s commitment to innovation and excellence. It underscored The Methodical Group’s success in developing solutions that are not just effective but also forwardthinking and sustainable. These milestones reflect Joshua’s commitment to driving innovation, providing exceptional service, and leading a company that makes a significant impact in the industry. Handling Failures and Setbacks Handling failures and setbacks has been an integral part of Joshua’s business journey. He believes that failures are not the opposite of success, but rather stepping stones towards it. His approach to tackling setbacks has been to analyze them critically, understand the lessons they offer, and use these insights to improve the company’s strategies and operations. “Resilience in the face of failure is crucial; it's about bouncing back stronger and more informed,” he adds. One of the most important leadership lessons Joshua has learned is the value of adaptability. The business world is

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Cover Story constantly changing, and being able to pivot and adapt strategies is crucial for long-term success. Another key lesson is the importance of maintaining a team-oriented approach. Encouraging collaboration, fostering open communication, and valuing each team member's contributions have been fundamental to building a successful and resilient organization. “We Pay People to Deliver….!” Achieving work-life balance is a cornerstone of The Methodical Group’s philosophy, where it has embraced a Results-Oriented Work Environment (ROWE). This approach places emphasis on outcomes rather than the traditional metrics of hours spent at the office. The company believes that people are most productive and engaged when they have the freedom to work in a manner that suits them best. Joshua often says, "We pay people to deliver, not to sit behind a desk." This focus on accountability and results allows the team members to manage their time effectively, blending their work and personal lives in a way that promotes overall well-being and job satisfaction. Implementing ROWE has not only contributed to a healthier work-life balance for employees but has also enhanced productivity and job satisfaction across the board. Personally, this philosophy extends into Joshua’s own life. He strives to lead by example, balancing professional responsibilities with personal interests and family time. His hobbies and interests, which often vary from month to month, tend to involve working with his hands and being outside. “They currently include restoring an old Jeep, but previously it was hiking and white-water kayaking, and it’s things like these which are integral to my well-being,” he adds. They provide a necessary and rejuvenating break from work, allowing Joshua to return to his professional duties with renewed focus and energy. This balance is essential, as it enables him to maintain a high level of performance at work while also enjoying a fulfilling personal life. Joshua believes that a happy and well-rounded individual is inherently more productive and creative, and this belief is at the core of the work culture at The Methodical Group. Challenges and Opportunities for the Future The landscape of business is rapidly evolving, and with it, the challenges and opportunities facing leaders today. According to Joshua, one of the most critical challenges will be navigating the increasing pace of technological change—including how AI will move the industries. Leaders must not only stay informed about these technological trends but also understand how to integrate them into their business strategies effectively. This requires a balance of technical know-how and strategic foresight. Simultaneously, these technological shifts present significant opportunities for innovation and market leadership. Joshua further adds that leaders who can harness these technologies to enhance operational efficiency, drive customer engagement, and create new business models will position their companies for success in an increasingly digital world.

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Advice for the Aspiring Joshua’s foremost piece of advice to young business leaders aspiring to make their mark is to cultivate resilience. He says, “The path of entrepreneurship and leadership is fraught with challenges and setbacks. It’s your ability to persevere through adversity, learn from your mistakes, and adapt that will dene your success. Embrace failures as learning opportunities and use them to fuel your growth. Secondly, deeply understand your market and customers. In a world inundated with data and information, the ability to cut through the noise and genuinely understand customer needs and market trends is invaluable. This understanding should be the foundation upon which you build your strategies and innovations.” He continues, “Maintain integrity in all your business dealings. The reputation you build as a leader is one of your most valuable assets. Conduct your business with honesty and ethical practices and foster a culture of trust and transparency within your organization. Finally, never stop learning. The business world is constantly evolving, and staying informed and educated is critical. Whether through formal education, mentorship, or self-driven learning, continuously expanding your knowledge and skills will equip you with the tools needed to lead effectively and make informed decisions.”

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22 | January 2024

ustang is a Tibetan word that means, “Plain of aspiration”. The Mustang Valley is located north of Annapurna in Nepal and it is very close to the Tibetan plateau (China). It is divided into two parts that are “Upper Mustang” and “Lower Mustang” which was once the former kingdom. The Valley is an isolated and remote place in Nepal. Despite being a remote location, the Valley is visited by thousands of tourists yearly. Most of the people in Mustang live along the banks of the Kali Gandaki River. Mustang Valley has been a part of Nepal since the 18th century but its location and its status as a ‘forbidden kingdom’ have protected it from the influences of the Western world. Before it became a part of Nepal, this region was part of the Lo Kingdom, so many historical sites are located in the valley. In the early 1960s, the Khampa people joined with other local forces in the Mustang region and started fighting against the Chinese government. As a result, China requested the Nepali government to restrict the entry of any tourists to the Mustang region as it was a link to Tibet. In 1962, all tourists were banned from entering until 1992, when the doors were reopened to tourists. In the following article, you will find detailed information on culture, climate, famous foods, how to reach Mustang Valley, and top attractions in the region.

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Mustang Valley is known for its unique culture, history, and geography. Healing Ritual Culture: A minority of people in Mustang practice Tibetan Buddhism, and there are several monasteries and chortens (Buddhist stupas) in the region. The most wellknown and oldest monastery is the Lo Gekar Monastery. Mustang is also known for its shamanistic beliefs and practices. The shamans, or bönpo, are highly respected in Mustang, and their healing rituals and ceremonies are an important part of the culture. Their cuisine is also unique and reﬂects the region’s geography and climate. Climate: Mustang Valley has a cool, semi-arid climate, similar to that of the trans-Himalayan region. The region's daytime average annual temperature is approximately 10.9 °C. It is Located in the shadow of the Annapurna region, Mustang receives about 307 mm of average rainfall each year.

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Thakalis are the local people of the Thak Khola region of Mustang district in Nepal. Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for nonvegetarians, and pickles.

Thakali Food

Newari Food

Local Wines

Tibetan Bread Thakalis are the local people of the Thak Khola region of Mustang district in Nepal. Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for nonvegetarians, and pickles.

FAMOUS FOODS

Khapse Deﬁning the region from the food choices, different people from different ethnicities have different food choices in Nepal. As Mustang Valley is rich in culture and tradition, where different cultural groups are located, you must try the local cuisine of those places.

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How to reach Mustang Valley? 26 | January 2024

To reach Mustang, tourists can take a flight to Pokhara from Kathmandu. From Pokhara, they can take a bus, or taxi, or rent a bike. It takes around 6-8 hours to reach Jomsom, which is the starting point of the Lo Kingdom in Upper Mustang via Prithvi Highway. Top Attractions in Mustang Region: 1) Kali Gandaki River: The Kali Gandaki River also known as Mustang Khola Nhubine Himal Glacier at the border with Tibet at an elevation of 6,268 metres (20,564 ft) in the Mustang Valley of Nepal. The Gandaki River is the deepest river of Nepal. This river is considered as one of the holy rivers of Nepal. 2) Jomsom Muktinath Trek: Visiting Jomsom can be an unforgettable experience, offering beauty and unique cultural encounters. The trail offers wonderful sights of snow-covered mountains, including the Annapurna and Dhaulagiri ranges. It offers a unique symbol of the Tibetan-influenced culture. The Jomsom Muktinath Trek takes you through the deepest gorge in the world, the Kali Gandaki River Gorge. 3) Muktinath Temple: Muktinath Temple is one of the most important pilgrimage sites in the Mustang area of Nepal. It is also known as the “Place of Liberation”. The temple is situated at 3,800m above sea level and has a unique combination of Hindu and Buddhist architecture. The golden pinnacle of the temple represents the holiness of the place. The temple can be visited by trekking or by road and air transportation. Due to its restricted area in Upper Mustang, the temple needs a special permit for entry. The cultural harmony of Muktinath is a reflection of Nepal’s spiritual diversity. 4) Ghar Gompa: Ghar Gomba, also recognized as Ghar Monastery or Ghar Gompa, is a famous Buddhist monastery situated in the Mustang district of Nepal. Ghar Gomba is situated on a hilltop at an elevation of approximately 3,800 meters (12,467 feet) above sea level. The village of Ghar is situated in the upper Mustang area, which lies to the north of the Annapurna and Dhaulagiri mountain ranges.

5) Marpha Monastery: Marpha Monastery is Located at an elevated place, with calm surroundings, a holy ambiance friendly atmosphere, and impressive architecture. It is also known as Tashi Lha Khang Gompa which was built around 200 years ago and belongs to the Karma Pa sect of Buddhism. This monastery situated in Marpha is revered by Amitabha, Vajrapani, Avalokiteswora, and Guru Padmasambhava Rinpoche. 6) Upper Mustang: It is located in the northwest part of Nepal, on the border with Tibet. Also known as the “Forbidden Kingdom,” Upper Mustang was closed to tourists until 1992 and is rich in Tibetan culture and tradition. It offers an insight into the ancient way of life of the people. The landscape is arid, TransHimalayan, with vast desert plains and spectacular mountain views. The capital city of Lo Manthang is famous for its well-preserved Tibetan architecture and monastic sites. Upper Mustang is a restricted area and requires a special permit to enter. Tourists can visit the Upper Mustang on the trek to explore unique landscapes, orchards, and cultural treasures. 7) Thubchen Gompa: Thubchen Gompa is one of the oldest and most sacred Buddhist monasteries in the world. It is located at the heart of the Mustang Valley in Nepal. It is a classic example of traditional Tibetan Buddhist architecture, built in the Sakya pa style. It is still active today and is still visited by people who believe in Tibetan culture. The walls of the monastery are full of details that tell stories of different times and represent one of the greatest periods of creativity in the history of Tibet. A visit here is a peaceful experience that connects you to the culture of Mustang and to the long-lasting spiritual practices of the people who live there.

MUKTINATH TEMPLE

GHAR GOMPA

8) Bara Gaon: Bara Gaon means 'twelve villages' in Nepali, and it refers to the villages in the region generally known as Lower Mustang 9) Lowa Art Gallery and bookshop: It is the most attractive local Art Gallery of Tanka Art and Mandala Art and Book Store located in the center of Lo Manthang near the main monasteries.

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Questions and Answers related to Mustang Valley: 1) Can you get to Mustang Valley from Nepal? Ans: It is located in the northern-central part of Nepal and shares a border with Tibet. The most common way to get to the valley is to take a ﬂight to Pokhara's Jomsom airport. However, some people prefer to trek to the valley from different areas of Nepal. 2) When is the best time to visit the valley? Ans: The best times to visit the valley are during the spring and fall months when the weather conditions are more favorable. You must have a special permit to enter the valley, known as a "Mustang Reservation Area Permit". 3) What are the popular trekking paths in the valley? Ans: Some of the most popular trekking routes in the valley are the Upper Mustang trek, Annapurna Circuit, etc. 4) Are there any lodgings or tea-houses near the valley? Ans: Yes, there are guesthouses near the valley that offer basic lodging and meals. 5) What are the top cultural attractions in Mustang? Ans: It is famous for its ancient monastery, caves, and unique Tibetan culture. Lo Manthang is one of the cultural highlights of the valley. 6) How long does it take to trek to Mustang Valley? Ans: The trek to the valley varies depending on the route you choose. For the Upper Mustang trek, it usually takes about 10-15 days. 7) Can I hire a guide and a porter for my trek? Ans: Yes, you can hire a local guide and if necessary a porter for your trek.

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Conclusion: In short, Mustang Valley is located at 3,840m above sea level in the northwest part of Nepal. It is a unique region with arid Trans Himalayan landscapes, rich cultural diversity, and a majestic environment. It is divided into Upper & Lower Mustang. The region is rich in tradition, topography, and natural beauty. Muktinath temple is a famous pilgrimage place that attracts devotees from all over the world. Many passes within the area offer wonderful views for trekkers. Cycling enthusiasts are happy to explore the region’s valleys and landscapes on mountain bikes. Ultimately, the Mustang Valley transcends its borders to become a symphony of natural beauty, culture, and adventure. Nepal, and the Mustang region in particular, contributes to the beauty of our planet by creating an extraordinary piece of earth.

CHRISTM Introduction: Finally, the month of December is here! The "Christmasy feel" is knocking on our hearts as November ends soon. We already are close to Jesus from within, but a spiritual feeling and Him being around us, watching upon us is what we feel. The winter is in full swing bringing in the feel of the festival. Older generations become nostalgic about how their parents used to organize the festival and what was their definition of having fun on Christmas Eve. Relatives, friends, and family members start discussing ways to celebrate this year. In the middle of that discussion, the previous years' celebrations are also discussed. The celebration of Christmas Eve should be a reflection of love and selflessness taught by the savior. The spirit of the festival helps us to soften our hearts. We feel for those in need, enemies are forgiven, old matters are settled with a tearful smile and a tight hug, and the spirit to celebrate reaches new heights. He is there, watching all of it with a smile on His face too, maybe shedding a tear or two. Let the fun and frolic begin.

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How can you make your

MAS EVE memorable? The traditions and customs: Discussing the traditions puts us in the zone of the festival. All of us have ways to celebrate the said festival. Someone's ways have modernized while some people still celebrate it traditionally. Visiting the church is the most divine feeling ever. All of us become vulnerable when we kneel before Him. We come across a gush of mixed emotions. Calm, emotional, happy, positive, and often we shed a tear without anybody noticing. Some more traditions we follow are: 1. Decorating the Christmas Tree: The ﬁr tree has been used for many years to decorate for thousands of years. The pagans used branches of it to decorate their homes during the winter season, as it made them think of spring to come. The Romans used ﬁr trees to decorate their temples during the festival of Saturnalia, which eventually became Christmas. The Christmas tree idea gained popularity when Queen Victoria's husband, Prince Albert brought one from Germany in 1841 and placed it in Windsor Castle. GIF Image. A decorated Christmas tree with kids dancing around. 2. Sing Christmas Eve carols: No Christmas is celebrated without the Christmas Eve carols. Be it in the church or at

your place, the joy and the connection you feel with Him is immeasurable. The age-old tradition of caroling is still alive even today. Enjoying the tunes of hymns and carols while being in the vicinity of your loved ones is the vibe all of us crave. 3. Writing a letter to Santa (his reindeer too): Santa and his reindeer, Rudolph, are believed to be traveling the whole world on the sleigh delivering gifts to children. The children too, with their innocence keep carrots for the reindeer, and cookies for Santa to savor. The night before Christmas Eve is the most exciting for kids, and parents and elders too, become kids while witnessing twinkle in the eyes of the children. 4. Spending time with people you Christmas Eve is all about celebrating the festival with the people you love. The inner circle of your family is the people you want to be with and around. We believe the visuals of a family celebrating Christmas Eve relishing baked cookies, the gingerbread house, singing the "family-favorite" carols, and snuggling up in one blanket while watching a Christmas movie is the best kind to rejoice.

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Lip-smacking Global Christmas Delicacies: The delicacies taste just wow during the festival especially, isn't it? If you take notice, all the delicacies taste even better than usual. It is believed that the delicacies are made with pure love and affection that adds to the taste of it. All parts have the world on their way of preparing various dishes for the festival. Let's get immersed into the ﬂavors of it and imagine us having the same. Here are some delicacies from around the world:

1. Christmas pudding: England

2. Stollen: Greece

A traditional dish with many names. Plum pudding or ﬁggy pudding are the synonyms and it is served in England during the festival. It acts as a stand-out dish because it doesn't have any plums in it. Earlier, raisins were known as plums in the Victorian era. So the name plum pudding. It is made of molasses, dried fruits, suet, spices, and eggs.

Famously known as Weihnachtsstolle or Christollen, is a sugarcoated bread that is packed with marzipan, rum, and dried fruits. This fruit cake is long and ﬂat and often resembles a fruit cake.

3. Feast of Seven Fishes: Italy

4. Kolaczki cookies: Poland

This is a traditional Italian dinner that has a seven-course menu. Known as Festa Dei Sette Pesci, a foodie can enjoy octopus, carp, calamari, mussels, shrimp, and fried eel. Not to forget the Italian Panettone that is a traditional tiramisu.

Stuffed with raspberry and apricot jam, cream cheese or sour cream also adds flavor to this variety of fillings. These cookies are folded specially and topped with confectioner's sugar immediately before serving. It adds to the flavor and is quite flavorsome.

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Here is a short and sweet Christmas poem we would love to share with you all. A poem by Norman Wesley Brooks: Christmas is forever, not for just one day, Loving, sharing, and giving, are not to be put away Like bells and lights and tinsel, in some box upon a shelf. The good you do for others is the good you do for yourself. Customs of Christmas in Other Areas

1. Philippines: In the Philippines, the city of San Fernando celebrates the Ligligan Parul (the festival of giant lanterns). It features dazzling parols that symbolize the Star of Bethlehem. Each parol consists of thousands of spinning lights that illuminate the night sky. This festival has made San Fernando the "Christmas Capital of the Philippines".

2. Sweden: The Yule Goat is a Swedish Christmas symbol dating back to ancient pagan festivals. In 1966, the tradition underwent a transition. Someone came up with the idea of making a giant straw goat, now referred to as the Gavle goat. According to the ofﬁcial website, the goat is more than 42 feet tall, 23 feet wide, and weighs 3.6 tons. Fans can livestream every year the construction of it on Sunday of Advent.

3. Finland: On Christmas morning, Finish families make a porridge of rice and milk topped with cinnamon, milk, or butter. Whoever ﬁnds the almond in the porridge wins. Of course, to please the kids some families make sure it comes into their plates and they aren't upset during the festive environment.

4. Barbados: A typical scene in Barbados is of a table with a baked ham decked up with pineapple and sorrel glazes, a rum cake, and Jug Jug, a dish inspired by the Scottish inﬂuence on the island combining of pigeon peas, corn ﬂour, herbs, and salt meat.

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Lesser Known Facts about Christianity: Ÿ

The United States of America has the highest Christian population:

With almost 225 million Christians or about 70% of the population in the United States of America remains the nation of the Christians. Ÿ

The average age of Christians around the world is 30 years:

The number is similar to the global average age. The Muslim population in general is much younger, with an average age of 23. Ÿ

Jews and Christians have a higher education than any other religious group in the world:

The number of years for formal education for Jews and Christians is 13.4 and 9.3 years respectively. Muslims and Hindus are the two main religious groups with the lowest formal education, with an average of 5.6 years. Ÿ

Jesus Christ of Nazareth is the founder and central ﬁgure of Christianity:

Every single aspect of Christianity is inﬂuenced by the life and teachings of Jesus. Christians believe that Jesus is God incarnate and that only through Him can people be saved and have a place in heaven.

Conclusion: Christmas Eve is the most awaited part of the year. People keep on making plans for that particular day. At this time all the resentment and rage are long gone. Relatives, friends, and families come together to make the most of this time by creating memories till the next Christmas Eve. The house is ﬁlled with joy and bliss. May we all learn to give, just more and more giving, without expecting anything in return! We immediately assume to get something from someone, but practicing selﬂessness will take you miles. Let's take a plunge to help those in need, and bring blossom to their lives. Our hearts are so full after writing this blog. Merry Christmas to all of you. Have a great one and keep showering your love on us. Hope you had a good read. HAPPY SOLSTICE!

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4 TECHNOLOGY T

STRATEGIES FOR FUTURISTIC HIGHER EDUCATION

INSTITUTIONS 36 | January 2024

he higher education institutions has come a long way since the pandemic. When colleges and universities were forced to close suddenly, they pivoted to continue providing education to learners. Remote learning became a norm, but moving further, it seems like only the tip of the iceberg. Technology has emerged as a game-changer for the industry in many ways. According to McKinsey, faculty and students are keen to use innovative learning technologies adopted during the COVID-19 phase. However, higher education institutions need to go the extra mile to enhance teaching and learning experiences for everyone. The best way to do it is by adopting a well-rounded innovation plan.

We will highlight some actionable technology strategies for progressive higher education institutions looking to deliver innovation.

functionalities for non-technical users with minimal technical knowledge or coding skills to create and update website content.

Innovation in Blended Learning

According to Vital Design, 90% of universities rely upon a few popular content management systems. These include WordPress, Drupal, OMNI CMS, Cascade CMS, and Terminalfour. A good one should have features like a responsive design, user access control, high performance, multilingual support, multimedia capabilities, and accessibility compliance.

According to a recent survey, nearly half the students continue to favor hybrid learning. That’s years after the pandemic ﬁrst struck. Nothing matches the convenience of learning on the go. Moreover, students can save time and money on commuting and even stay back home instead of moving closer to campus.

Adoption of Assistive Technologies Besides the convenience factor, a study established that blended learning can produce higher test scores and better outcomes compared to traditional faceto-face learning. Another survey showed its efficacy for higher levels of student engagement. Higher education institutions should find innovative ways to combine inperson instruction with online resources. While the pandemic has already set the stage for blended learning, new technologies like Artificial Intelligence, Augmented Reality, Virtual Reality, better collaboration tools, and gamification can take it a notch higher. A Robust Higher Education CMS Setting up a blended learning system is only a start for progressive colleges and universities. They should invest in a platform to facilitate the creation, publication, and management of content on the institution’s website. It enables learners to submit assignments and publish research papers. Administrative teams can use it to update information on the student portal. Additionally, it streamlines and simplifies time-consuming and repetitive processes such as reporting and workflows. A robust higher education CMS provides tools and

According to a 2022 survey covering 33,000 American college students from 51 schools, around 15% percent of respondents reported attention deﬁcit hyperactivity disorder (ADHD). Nearly 3% stated they had autism spectrum disorder (ASD). Physical disabilities are also common among US higher education students. Institutions should, therefore, integrate accessibility into their technology strategy. On-campus programs are at the forefront when it comes to accommodating students with disabilities. However, it can be challenging in remote learning environments. The following steps can help universities provide quality education to students, regardless of their abilities: Ÿ

Ÿ Ÿ

Offer course content in multiple disability-friendly formats such as videos, summaries, and written transcripts Creating audio descriptions of diagrams and images Choosing a learning management system with built-in accessibility tools such as keyboard-only navigation and screen reading Emphasizing inclusivity during live meetings and online classes Paying attention to microaggressions on discussion boards

Educators should collaborate with IT leaders to adopt the best accessibility strategies. A combination of tools and policies can foster equal access to learning, whether on-campus or online. Learning Analytics Learning Analytics is another valuable technology for higher education institutions. It refers to the in-depth study data about student behavior and ﬁnding its correlation with performance and learning outcomes. Universities can also leverage it to personalize learning experiences, assess the effectiveness of teaching methods, and identify atrisk students. According to statistics, the learning analytics market is projected to reach $ 78.1 Billion by 2028, moving at an impressive growth rate (CAGR) of 17% during 2023-2028. Not adopting this technology can push higher education providers behind the competitors. Conversely, using it correctly can help them enhance the quality of education and their reputation. Wrapping Up Futuristic universities should think beyond providing online learning facilities. Since it is something everyone else is doing, it hardly becomes a winning advantage. Being progressive is about going the extra mile. The best way to do it is by restrategizing and adopting innovation to create a more engaging, efﬁcient, and accessible learning environment for students and educators alike. Besides enhancing learning experiences, the right technology strategies can help institutions streamline administrative processes and stay competitive in the digital age.

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38 | January 2024

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,how simple and catchy to know that your existence has been admired by some brand! L’Oreal is dedicated to empowering every woman in society and providing solutions to anti-aging, skin issues, hairfall problems, etc. With the change of the seasons and generations, beauty standards keep evolving and every brand needs to cope with the customer requirements. L’Oreal has captured the essence of elegance and innovation in the industry and become a global giant. In this article, we embark you on the journey of an international brand to understand its various marketing strategies, and the challenges it faced and know how they contributed to its success. From humble beginnings to becoming a powerhouse in cosmetics, L'Oreal's story is one of resilience, challenges, and strategic brilliance. Humble Beginning L’Oreal, an international beauty brand ruling the cosmetics industry is inventing new standards for female customers worldwide. It gives access to the best cosmetic products in quality, efficiency, and safety. Established in 1909, L’Oreal has become a leading brand with 68,000 employees working in 130 countries and earning revenue of €20.3 billion. It uses traditional recruitment tools to find the best talent in the market and reshapes the leadership qualities through them. In areas like logistics and finance, the brand faced a challenging situation in recruiting, senior, earlycareer professionals, and experts. Usually, many companies target the population looking for a job, however, L’Oreal focused on passive candidates and created its brand value in the market. To attract the best talent and build its employer brand for future candidates applicant, the company developed its online presence. For better and faster recruitment the company used the LinkedIn platform and reached up to potential candidates. It started increasing its visibility through social ads which include offsite campaigning, link ads, and carousel ads. Moreover, the company implemented its marketing strategy on social media platforms like Instagram and Facebook. It took advantage of Christmas and New Year occasions and showed how the right marketing at the right time can be reflected in increasing its revenue in the last quarter of the corporate companies. By placing targeted ads, L’Oreal was able to generate clicks and sales at the same time which proves that its timing to run ads was accurate.

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Ÿ A model based on listening and engaging

L’Oreal’s Social Media Marketing Strategy is focused upon : Ÿ Improving Customer Experience Management According to Marc Duquesnoy, Social Media Performance Director, L’Oreal, “We had 120 tools to manage social networks and we did some streamlining to migrate to Sprinklr in every country by involving 3,000 users with 35 brands in 75 countries. Sprinklr is the foundation of our social media strategy. It is our backbone.” Every single customer-facing department was targeted and community managers were trained to strengthen their roles. Moreover, its social media marketing strategy increased its autonomy and responsibilities.

The ‘Listen-to-engage’ campaign was run by L’Oreal’s digital team to understand customer expectations and better serve them. The model consists of the following things: 1. Monitor brand reputation and collect insights from customers to track the product marketing. Catering to this, it is important to listen to all social media channels, blogs, news, etc. 2. Publishing the content on the social media accounts of the brand and building engagement with customers. Community managers ﬁnd Sprinkler’s social listening capabilities interesting to trace the interesting conversations and react to them in a personalized way. 3. Detecting inﬂuencers to deploy a brand ambassador program. 4. Customer care across social channels

Listen

Customer Care

Publish & Engage

LISTEN TO ENGAGE

Inuencers

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Being the only cosmetics company to earn more than one brand franchisee, L’Oreal is a Francebased global cosmetics company. With a market share of 16.8 percent, it has remained the global brand across the industry. Road to Success

Focus areas:

Skin Care

Hair Care and Colour

Fragrance

Colour Cosmetics

L’Oreal started an extraordinary and legendary advertisement for hair color, “Because, you are worth it”. The advertisement was diversiﬁed into a wide range of beauty products across the USA, South Asia, the Far East, Russia, etc. The company started expanding globally by introducing Maybelline in the USA, whose tagline was, “Maybe she’s borne with it.” The brand was popular for various lipstick products and nail polishes in the USA. By adding the tagline “Urban American Chic”, the company promoted its products. L’Oreal acquired Maybelline in 1996 when the brand lost its focus and equity. It was extended to the Japanese market and captured nearly 56% of the market outside the USA. By acquiring different brands, it is collaborating with the national culture and diversifying its portfolio which is part of its long-term growth strategy. With the help of research centers in New York and Paris, L’Oreal attained 493 patents registered in the name of the company in 2001. Challenges and Solutions

42 | January 2024

Key Takeaways 1. L’Oreal owns 36 brands worldwide and continues to acquire famous beauty brands like Maybelline New York, a leading beauty product.

2. Its other acquisitions and mergers include Granier, NYX Professional Makeup, CeraVe, Redken, etc.

3. Since its establishment, L’Oreal has kept buying its competitors which are highly desirable brands, and increases the scope of its product offerings.

L’OREAL OWNS BRANDS WORLDWIDE

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Challenges and Solutions Before becoming a global brand, L’Oreal faced severe challenges in its journey that proliferated its presence at the international level. Keeping different brands in one basket was one of the biggest issues the company faced in its early years. However, the company built its strategy to deal with it and constructed good brand management. Hitting the right target audience at the right time with the right product is the solution that the company came up with. Celebrities from different cultures were hired for advertisement and promotion. Furthermore, the company has an efficient R & D department on which the company spends at least 3% of its revenue every year. Middle-aged and working women are the main target audience of the company and established educational centers to create awareness about its products in various countries and conducted various programs regarding hairdressers. By providing a wide range of products, the company opted for the complete makeover. L’Oreal has established long-term positioning within the minds of teen-age girls and working women. Due to its science-based products, it is the only company that is known as a scientific beauty company. L'Oreal's strategic acquisitions have helped the company to catch a market cap of nearly $227 billion, with annual sales of $38 billion. Customer Experience Management L’Oreal Paris gave access to deep customer experience management based on their unique journey, regardless of the device they use. However, mobile devices lack responsive design and their complicated time-consuming management activities could be problematic. It is been claimed that customers using L’Oreal products for a long are diagnosed with cancer including hair and skin problems. CO2 emissions during its manufacturing have raised issues over the sustainability of the brand. Its efforts have been drawn out in its ‘For the Future’ program, launched in 2020 to address specific objectives, such as reducing all GHG emissions by 50 percent per product by 2030.

44 | January 2024

For more than 100 years, customers have believed in the products of the L’Oreal Group. It is fulﬁlling the requirements of customers for performance and quality and is committed to giving the best cosmetics products. Quality is a global commitment upheld by the entire company and all of the Group's brands worldwide. The company guarantees packaging quality and safety with the help of its packaging and development teams. The packaging of the product is designed and approved through formula design, and the company checks its stability, compatibility, and dispensing system. Lessons of Worth For many decades, L’Oreal has emphasized its mission to increase its self-worth. It has dedicated its “Lessons of Worth” dedicated of the self-esteem of every woman and gives voice to celebrities from various cultures and their opinions about the beauty standards of women. Whether it is lipstick that empowers you to be the best version of yourself or a nourishing act of self-care to boost your conﬁdence, L’Oreal is there to encourage every woman. With the help of the ‘Lessons of Worth’ campaign, the company asked every woman to embrace their character. It included various celebrities like Kate Winslet, Helen Mirren, Camila Cabello, Jane Fonda, etc. From making shampoos and serums to lipsticks, L’Oreal has made a long journey, and if you are willing to build your own brand in the future, here are some lessons you should learn from it: 1. Create Opportunities To establish your brand, rather than waiting for the best opportunity, it is always recommended to create your opportunity. Through L’Oréal Women of Color Think Tank, the company made connections with women of all ethnicities and celebrate diversity. The initiative gave a competitive edge to the company and raised its authenticity among the customers. The company took models of natural hair to promote the brand.

2. Be brave to make out-of-the-box decisions As you know the beauty industry is growing continuously, it is important to be brave enough to come up with next-generation life-changing decisions. When your target customers are mainly women, it is important to break the stereotypes and make them feel empowered through your brand. That’s how you create truly disruptive, superior, and addictive beauty experiences for your consumers. 3. Being hungry and ambitious At L’Oreal, employees are asked to stay creative and encouraged to be curious all the time to oppose the status quo and be never satisﬁed. The company has developed various serums, lotions, cleansers, creams, and face masks to deal with antiaging and enhance brightening, shine control, hydration, etc.

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