WWW.THEENTERPRISEWORLD.COM | EMEA EDITION | NOVEMBER 2023
Grow Your BUSINESS With The Right Tools
Exploring the Wonders of a Central American Gem Co ta Rica
Lay’s:
The Most
The Globally Loved Chips Brand with a Sustained Legacy
SUCCESSFUL
BUSINESS LEADER
To Watch Out for 2023
ZAC
HEMMING
ICE Services Group Ltd | CEO The Online Founder
Redefining the Ideology of
‘ENTREPRENEURSHIP’ with Digital Visionary and Expertise
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From Editor’s Desk
B
ecoming a successful business leader is a complex and multifaceted process that requires a combination of personal traits, skills, knowledge, and experience. At its core, leadership is about influencing people and organizations towards a common goal or vision, and it requires the ability to make tough decisions, inspire and motivate others, and adapt to changing circumstances. One of the key traits of successful business leaders is a clear and compelling vision of where they want their organization to go and how they plan to get there. This requires not only a deep understanding of the industry and market trends but also the ability to think creatively and take calculated risks. Featuring for The Enterprise World’s this issue of The Most Successful Business Leader to Watch Out are the stories of such leaders who are inspiring others. For the cover story read aboutZac Hemming is a charismatic and energetic sales leader with a proven track record of consistently winning high levels of business within a competitive marketplace. He is recognized for his ability to quickly establish credibility with senior decision-makers in a wide range of business contexts to help grow the company brand and market share. With an outstanding track record of performance and commitment and delivering business value to the sales operation and customer. Zac’s journey into the world of business and entrepreneurship was unconventional. Unlike many other successful entrepreneurs, his journey did not begin with pursuing higher education but by taking a leap of faith. After completing his GCSE education, his professional journey commenced in sales at a prominent web technology firm specializing in website development and online marketing solutions. In his original life plan, Holger Schroth never envisioned a career in management. However, assigned to a telecommunications unit in the German Armed Forces, Schroth encountered a leader who exuded calmness and composure while remaining steadfast in his principles. This encounter sparked a newfound contemplation of goals. One critical lesson imparted by this manager was the value of constant learning and personal development—an aspect that Schroth still prioritizes today. Following his foray into the realm of solar power, Schroth crossed paths with an entrepreneur in the photovoltaic industry. Subsequently, Schroth’s path led him to a young Israeli/American start-up specializing in power optimizers and modulelevel monitoring. Here, as the Technical Marketing Manager, he immersed himself in the intricacies of bridging the gap between the market and the product team within an international company. Notably, the start-up he joined has since emerged as a world-leading inverter manufacturer.
Shalmali Shalmali W.
The Enterprise World, High Street North, East Ham, England GB
Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor
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PR & Marketing Coordinator
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Sankalp K.
Aparna S.
Social Media Manager
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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.
Zac Hemming is a charismatic and energetic sales leader with a proven track record of consistently winning high levels of business within a competitive marketplace. He is recognized for his ability to quickly establish credibility with senior decision-makers in a wide range of business contexts to help grow the company brand and market share. With an outstanding track record of performance and commitment and delivering business value to the sales operation and customer. Zac’s journey into the world of business and entrepreneurship was unconventional. Unlike many other successful entrepreneurs, his journey did not begin with pursuing higher education but by taking a leap of faith. After completing his GCSE education, his professional journey commenced in sales at a prominent web technology firm specializing in website development and online marketing solutions. In his original life plan, Holger Schroth never envisioned a career in management. However, assigned to a telecommunications unit in the German Armed Forces, Schroth encountered a leader who exuded calmness and composure while remaining steadfast in his principles. This encounter sparked a newfound contemplation of goals. One critical lesson imparted by this manager was the value of constant learning and personal development—an aspect that Schroth still prioritizes today. Following his foray into the realm of solar power, Schroth crossed paths with an entrepreneur in the photovoltaic industry. Subsequently, Schroth’s path led him to a young Israeli/American start-up specializing in power optimizers and module-level monitoring. Here, as the Technical Marketing Manager, he immersed himself in the intricacies of bridging the gap between the market and the product team within an international company. Notably, the start-up he joined has since emerged as a world-leading inverter manufacturer.
LEADERS IN SPOTLIGHT
For the cover story read about-
CONTENTS
12
Zac Hemming
exclusive Profile
Holger Schroth Exploring the Wonders of a Central American Gem Costa rica lay’s: the globally Loved Chips Brand with a Sustained Legacy The Globally
32 upshot
22 CASE STUDY
44 Article
Grow Your BUSINESS With The Right Tools
54 Review
Clickup
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12 | November 2023
ZAC
Cover Story
HEMMING ICE Services Group Ltd | CEO
Redefining the Ideology of
‘ENTREPRENEURSHIP’ with Digital Visionary and Expertise
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I In the ever-changing realm of business, marked by trends that keep evolving, market patterns that shift, and an economy that often fluctuates, staying competitive demands a particular skill. This skill is the adept use of digital technology. In today’s business landscape, proficiency in digital tools and strategies is vital for success. Leaders who excel in this domain are at the forefront of driving innovation and fostering growth. The pace of the business world is akin to a fast-paced race, where adaptability to new technologies is key to maintaining an edge. Businesses and individuals operating in this dynamic environment must harness the power of digital technology to navigate the twists and turns of the race effectively. Digital proficiency is no longer a mere asset; it’s a key to success and navigating the modern business world. In this transformative age, one individual who exemplifies the qualities of a dynamic leader and digital visionary is Zac Hemming. A passionate entrepreneur and business leader, Zac has harnessed his expertise to revolutionize digital business, empowering individuals to realize their dreams and build successful online ventures.
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VISIONARY LEADER DRIVEN BY COMMITMENT Zac is a charismatic and energetic sales leader with a proven track record of consistently winning high levels of business within a competitive marketplace. He is recognized for his ability to quickly establish credibility with senior decisionmakers in a wide range of business contexts to help grow the company brand and market share. With an outstanding track record of performance and commitment and delivering business value to the sales operation and customer. Zac’s journey into the world of business and entrepreneurship was unconventional. Unlike many other successful entrepreneurs, his journey did not begin with pursuing higher education but by taking a leap of faith. After completing his GCSE education, his professional journey commenced in sales at a prominent web technology firm specializing in website development and online marketing solutions. While he achieved considerable success in his sales career, Zac’s true aspiration was to build his own enterprise. The dream of entrepreneurship burned brightly within him, and he knew he had to take the plunge and turn this dream into a reality. During his tenure at the web technology firm, Zac grasped the immense potential of digital marketing and its adaptability across various sectors and organizations. Fast forward to 2023, he owns multiple enterprises.
Cover Story
www.theenterpriseworld.com | 15
Amplifying the ‘Do-it-Yourself’ Success Story Zac is a renowned entrepreneur and consultant who helps empower and inspire individuals to pursue their dreams of owning successful online businesses. Driven by his personal experience of building and developing a highly successful brand, he is a true ‘do-it-yourself’ success story and believes that if he can do it, anybody can. Zac’s entrepreneurial journey is a testament to what can be achieved with determination and limited resources. He embarked on his business venture with a mere £500, a bootstrap approach that ultimately earned him national recognition. This firsthand experience highlighted the formidable challenges that aspiring entrepreneurs often face. However, Zac’s unwavering belief in the attainability of success, even in the face of resource constraints, has only grown stronger. As an accomplished entrepreneur, Zac offers more than just advice. He provides personalized guidance, coaching, and motivational support that can transform individuals from feeling overwhelmed to successful entrepreneurs. Zac understands the entire journey, from conceiving a business idea to implementing it effectively. What truly distinguishes Zac is his impressive track record of success and his dedicated commitment to assisting aspiring business owners and leaders in achieving their objectives. His story is a beacon of
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hope for those aspiring to break through barriers and succeed in business. Zac’s mission is clear: to empower others with the resources, tools, and skills needed to turn their entrepreneurial dreams into reality, proving that success is attainable, regardless of the initial constraints.
Founder provides aspiring entrepreneurs with the resources, guidance, and advice needed to build their digital empire, based on Zac’s experiences. All platform members receive the professional tools and knowledge to help them succeed. They are also provided access to an experienced and
Driven by this passion and immense value for leadership, he has quickly grown as a highly respected and sought-after leader in entrepreneurship and leadership. With his thought leadership and impressive track record in the online business world, Zac has earned the reputation of an inspirational figure for aspiring entrepreneurs who want to break into the market and take their success to the next level. Moreover, he is truly passionate about the future of business and continues to seek ways to help others make their dreams a reality. Nurturing Entrepreneurial Spirits Zac is the visionary CEO and Founder of The Online Founder, an online platform dedicated to nurturing the entrepreneurial spirit and helping individuals transform their ideas into thriving digital businesses. The platform aims to empower and inspire individuals to become their bosses and achieve financial freedom by transforming their ideas into reality. Once enrolled in the program, learners can connect with likeminded entrepreneurs and experienced professionals within the community. The Online
Cover S
supportive mentor who will provide unique insights to set them on the right track toward becoming their boss. The Online Founder’s partnership with ‘Launch You’ allows participants to learn, connect, and gain confidence in their skills. The
unique training and guidance program provides ample resources and community required for participants to guide them to launch their respective businesses. Moreover, the platform provides access to tools and marketing strategies used by the best online ventures.
In addition to these core offerings, The Online Founder’s platform provides aspiring leaders with: Ÿ Exceptional Support and Guidance: A hands-on approach to cultivating the right mindset for transforming ideas into successful, scalable businesses.
Story www.theenterpriseworld.com | 17
Ÿ Proven Strategies and Templates: Tried and tested methodologies and templates to leverage the power of online marketing and establish a compelling online presence. Ÿ Personal Skills Enhancement: Access to resources, training, community, and tools for building confidence and refining personal skills. Ÿ Expert Guidance and Support: The opportunity to tap into the expertise of world-class mentors, ensuring a solid foundation for building, launching, and scaling their businesses. Bestowed with Recognition for Leadership Dedication When Zac looks back on his entrepreneurial journey, a deep sense of pride washes over him. His list of achievements is nothing short of impressive, with one standout accomplishment being the remarkable transformation of The Online Founder. What began as a modest online business has blossomed into an award-winning platform that serves as a beacon of hope for budding entrepreneurs. The platform is designed to give them the knowledge and skills to help pursue their long-term goals successfully. Zac’s dedication and hard work have not gone unnoticed. He has been honored with many awards and accolades that underscore his significant contributions to the business world. Among these distinctions is the prestigious Young
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Entrepreneur of the Year Award, a According to Zac, ambition is a recognition bestowed upon him at cornerstone for setting oneself apart the 2019 UK Business Awards. This in a competitive environment. acknowledgment is a testament to his Successful entrepreneurs are characterized by their unwavering exceptional leadership and ambition, driving them to take innovative thinking. calculated risks and explore Adding to his growing list of uncharted territories. This fearless accolades, Zac recently earned the pursuit of new opportunities and distinction of being named one of the willingness to confront The Top 10 Most Revolutionary challenges head-on distinguish CEOs of 2023. This recognition is a them from their peers. testament to his visionary approach Continual learning and the astute to business and his unwavering use of data-driven insights are commitment to pushing the pivotal factors in Zac’s boundaries of what is possible. entrepreneurial philosophy. Making These awards and accolades are not well-informed, data-based just personal triumphs for Zac; they decisions is vital for sustainable also reflect his mission to inspire and growth and heightened profitability. empower others in the realm of In his perspective, successful entrepreneurship. They serve as a entrepreneurs understand the reminder that with dedication, significance of investing in their innovation, and a relentless pursuit education and leveraging data as a of one’s goals, success is attainable guiding beacon. Every decision and worthy of celebration. Zac’s they make is considered story stands as an inspiration to all meticulously, ensuring it who dare to dream and strive for contributes to the long-term greatness in the world of business. prosperity of their ventures. Guiding the Next Generation of Entrepreneurs
For those budding entrepreneurs eager for guidance, Zac provides a resounding piece of advice: never Zac’s perspective on successful underestimate the transformative entrepreneurship illuminates the potential of digital marketing. He qualities and responsibilities that underscores the importance of define thriving business leaders in establishing robust foundations to today’s dynamic landscape. In his sustain a brand’s journey in the view, a successful entrepreneur digital realm. Once these possesses a clear strategic vision and foundations are firmly in place, the the art of effective communication. strategic application of digital They can not only define this vision marketing techniques becomes a but also inspire and motivate their game-changing force, propelling a teams to work harmoniously towards business to new heights. common objectives, which benefit the business and the broader community.
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The key to achieving digital success is building solid foundations that will support your brand throughout its entire online journey. Once the correct foundations are in place, you can scale your business using digital marketing techniques that will change your life.
Cover Story www.theenterpriseworld.com | 19
Most Inspiring Healthcare Leaders to Watch in 2023
Which drink do you prefer with pizza and burgers, Pepsi or Coca-Cola? It is a usual thing to find Coca-Cola bottles in nearby grocery shops. If you enjoy watching sports, then it is obvious to notice Coca-Cola ads. Have you ever thought about how this brand became so huge and grew as one of your household names? In this article, you will read about the successful journey of one of the world’s leading beverage brands, Coca-Cola. Alternative to Morphine John Pemberton, who was injured during the American Civil War, is considered to be the man behind the brand. Pemberton, who had a medical degree, was also addicted to morphine and wanted to find some alternative to it. Soon in 1885, he registered Pemberton’s French Wine Coca as a nerve tonic. It was inspired by French-Corsican Wine Coca. The Kola Coca, a Spanish drink, was represented in a contest at Philadelphia in 1885, exactly one year before the discovery of Coca-Cola. In 1888, there were three versions of Coca-Cola in the market. Later in 1953, the company purchased the rights to this Spanish drink. The brand wanted to be recognized by its original name rather than ‘Coke’. Moreover, it wished not to get confused with other non-healthy drinks. In 1894, the first bottling of the drink was started at Vicksburg, Mississippi, whose proprietor was Joseph A. Biedenharn.Read More...
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22 | November 2023
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INTRODUCTION Welcome to the world of natural beauty, rich culture, and abundant biodiversity—a world known as Costa Rica. In this article, we'll explore why this small country is special. We invite you to join us in an exploration of the countless riches that make this place a really attractive location. This central American country is known for its beautiful landscapes, magnificent beaches where the water meets the land, and lush woods teeming with rare creatures and vegetation. It's like stepping into paradise. What's even more impressive is how this country makes money in a way that doesn't harm the environment. They use clean and green energy sources, which means they take good care of nature. It's a place where modern life and nature coexist in harmony. So, if you are a wanderer seeking new experiences, a cultural enthusiast ready to learn new things, or someone who wants to unwind on a beautiful beach, then this place has something for you. Let's read further about this extraordinary location, where simplicity and elegance combine to create one of the best experiences.
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Geography and Biodiversity: A Natural Paradise Ÿ A sandwiched land - Costa Rica is a land sandwiched between the Pacific Ocean and the Caribbean Sea, providing different beaches and a tropical environment ideal for outdoor activities all year. This little country is located in the heart of Central America, which has a stunning geographical tapestry that's sort of breathtaking. Ÿ Blessed with nature - In Costa Rica, the environment is a living tribute to the craftsmanship of nature. A varied range of habitats is created by lush rainforests, towering volcanoes, and foggy cloud forests. It's a site where you may spend one day exploring vibrant coral reefs, hiking through lush rainforests, and witnessing the captivating dance of hummingbirds.
Costa Rica's natural marvels are designed to be explored, rather than just admired. Tourists from all over the world visit this magical land to enjoy its unique sights and activities. Adventurous Coast - If you're looking for adventure, Costa Rica gets you covered. Surfers enjoy the waves at Playa Tamarindo, zip-liners fly over the jungle canopy, and climbers reach the Arenal Volcano's top. A visit to Tortuguero National Park provides wildlife fans with the opportunity to
see sea turtles breeding along the beach, which is an incredible sight. Ecotourism - Ecotourism is a cornerstone of Costa Rica's tourism business. From the foggy heights of Monteverde to the variety of Manuel Antonio National Park, visitors may immerse themselves in unspoiled natural beauty. Birdwatching is especially popular, with toucans, quetzals, and parrots lending brilliant splashes of color to the surroundings.
Ÿ Cloud Forest Reserve - The Monteverde Cloud Forest Reserve, with its mysterious mist and verdant canopy, shows the country's dedication to protecting its natural heritage. Corcovado National Park, located on the Osa Peninsula, is widely regarded as one of the most biodiverse areas on the planet. Jaguars, tapirs, and scarlet macaws thrive in their native habitats nearby. Tourism and Natural Wonders: A Paradise for Explorers
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tropical fruits. Try the sweet and juicy mangoes, pineapples bursting with flavor, and papayas that taste like sunshine. They make refreshing snacks and delightful additions to meals. Seafood by the Coast - If you're near the coast, seafood is a must-try. Freshly caught fish, shrimp, and lobster are often grilled or prepared with zesty sauces. It's a taste of the ocean on your plate.
In this segment, you are going to explore some of the best coastal food varieties in the world:
Tamales - These are like little pockets of happiness. Tamales are made from corn dough stuffed with tasty fillings like chicken, pork, or vegetables, wrapped in banana leaves, and steamed to perfection. They are a special treat, especially during holidays.
Fresh Coconut Water - When you're walking on the beach, you might come across vendors selling fresh coconuts. They will chop one open for you, and you can sip on the cool, sweet coconut water inside. It's nature's own refreshing drink.
Empanadas - A crispy, golden pastry filled with savory ingredients. Empanadas are a popular snack in Costa Rica. You can find them with various fillings like cheese, beef, or beans.
Tropical Fruits Galore - In Costa Rica, you can find a rainbow of
Salsa Lizano - This is a special sauce you'll find on many Costa Rican tables. It's a bit sweet, a bit tangy, and adds a
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special kick to your meals. Locals love to drizzle it on everything from rice to beans. Artisanal Ice Cream - Cool down with some handmade ice cream. Costa Ricans take pride in crafting unique flavors like blackberry and guanabana. It's a delightful treat on a hot day. Chocolate Tours - Did you know that Costa Rica grows some amazing cacao beans? Take a chocolate tour and learn how chocolate is made, from bean to bar. And, of course, you get to taste the delicious results. Casado and Gallo Pinto - Cuisine in Costa Rica is kind of a delicious story that tells you about its culture and past. One of the famous dishes here is called "Gallo Pinto." It's a mix of rice and beans, and people eat it a lot. They often have it with eggs, cheese, and tortillas. Another yummy meal is called "Casado." It's a big plate with rice, beans, meat or fish, and sweet plantains. It's so tasty and filling!
Costa Rica, with its stunning beaches, lush jungles, and rich culture, is a dream destination for many. But before you can dive into the wonders this country has to offer, you need to know how to get there and where to stay. Here we will provide you with a brief guide. Ÿ Getting to Costa Rica By Plane - The easiest way to reach this country is by flying into one of its international airports. The two main airports are: Ÿ Juan Santamaria International Airport (SJO) - Located in the capital city of San Jose, this is the largest and busiest airport. It's a great choice if you plan to explore the Central Valley or head to the Pacific coast. Ÿ Daniel Oduber Quirós International Airport (LIR) - Situated in Liberia, this airport is closer to the beautiful Guanacaste region and the Pacific beaches. Visa Requirements - Before you book your flight, make sure to check if you need a visa to enter Costa Rica. Many countries, including the United States, Canada, and European Union nations, don't require a visa for stays of up to 90 days for tourism purposes. However, it's essential to verify this information based on your nationality.
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Ÿ Culture - Costa Rica's culture is as varied and rich as its natural beauty. It is a nation that is proud of its indigenous roots and historical ties to Spain. But what actually distinguishes Costa Rican culture is the kindness of its people, known as Ticos and Ticas. Ÿ Ticos and Ticas - Ticos and Ticas are known for their friendliness and kindness. They welcome guests and are eager to share their traditions and beliefs. From lively celebrations such as "Fiestas Palmares" to traditional dances such as "el Punto Guanacasteco," Costa Rica's cultural tapestry is woven with vibrant strings of joy and camaraderie. Ÿ Pura Vida - "Pura Vida" is a word that captures the Costa Rican spirit. It translates to "pure life" and is used to convey a cheerful attitude about life, especially when faced with difficulties. Pura Vida is a style of life that stresses gratitude, contentment, and appreciation for simple pleasures.
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A land where Nature and Culture Thrive Costa Rica, where nature and culture thrive with its unique geography, diverse culture, and commitment to sustainability, is not just a destination; it's an invitation to explore, experience, and embrace the beauty and richness of life. As we've journeyed through the wonders of Costa Rica, we've discovered a nation that values its natural heritage, embraces diversity, and welcomes visitors with open arms. Costa Rica is a testament to the power of a growth mindset—a mindset that has enabled this nation to thrive, adapt, and lead the way in sustainability and well-being. So, whether you're an intrepid explorer, a culture enthusiast, or simply seeking a taste of pure life, this town invites you to immerse yourself in its vibrant tapestry of culture, nature, and adventure. In short, this article is an imaginary tour of Costa Rica. where you have explored its local food, culture, geographic diversity, and treasures. This is the time to plan your vacation to Costa Rica. Come, explore this gem, and let the wonders of Costa Rica leave an indelible mark on your heart and soul.
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-David Roberts ProcureLogix | CEO Americas (Enterprise Business)
“ProcureLogix is a boutique consulting rm helping sizable global enterprise clients procure exceptional contracts and terms for telecom, network, and IT products and services.”
# STORIES TOLD WITH A NEW PERSPECTIVE!
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HOLGER S HOLGER S HOLGER S HOLGER SCHROTH Leading the Way to Sustainable Success Solar-Log GmbH Chief Product Officer | Managing Director
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SCHROTH SCHROTH SCHROTH
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R
Renewable energy is the talk of the hour, and one name, Holger Schroth, stands out as a trailblazer in the industry. As the Chief Product Officer and Managing Director of Solar-Log GmbH, Schroth has proven himself to be an exceptional leader, driving innovation and spearheading the company’s growth with remarkable expertise. The Enterprise World is proud to introduce him as one of the Most Successful Business Leaders to Watch Out for in 2023. With his visionary approach and keen understanding of the market, Schroth has consistently achieved remarkable results, solidifying his position as a prominent figure in the field. Through his unwavering commitment to excellence and relentless pursuit of sustainable solutions, he has
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undoubtedly earned his place as a leader to be reckoned with. He believes that business leadership has undergone a significant transformation in recent years. According to him, thriving in today’s competitive landscape requires certain quintessential qualities. Gone are the days of hierarchical functions; business leadership now presents a holistic challenge that extends beyond formal responsibilities. Schroth adds, “Today, a manager or a leader must be strongly involved in many topics or contribute in such a way that colleagues are inspired by his or her ideas and actions. The focus is no longer solely on efficiency but also on fostering the development and commitment of team members.” In many cases, finding innovative solutions to problems becomes paramount. Consequently, leadership in the present era presents an exhilarating and demanding undertaking for every manager. With his insightful perspective and commitment to excellence, Schroth exemplifies the essence of contemporary business leadership. But where did it all start? Let’s take a look at his professional journey.
The Power of Purpose In his original life plan, Holger Schroth never envisioned a career in management. However, assigned to a telecommunications unit in the German Armed Forces, Schroth encountered a leader who exuded calmness and composure while remaining steadfast in his principles. This encounter sparked a newfound contemplation of goals. One critical lesson imparted by this manager was the value of constant learning and personal development—an aspect that Schroth still prioritizes today. Following his foray into the realm of solar power, Schroth crossed paths with an entrepreneur in the photovoltaic industry. Although PV modules and battery storage were nascent technologies at the time, the entrepreneur’s captivating story piqued his interest, compelling him to join the company. Initially starting as a technical trainer and later transitioning to the role of product manager for inverters and battery storage, he discovered the significance of effective and targeted storytelling. Subsequently, Schroth’s path led him to a young Israeli/American start-up specializing in power optimizers and module-level monitoring. Here, as the Technical Marketing Manager, he
If you enjoy what you do, it’s easy to put your free time on the back burner.
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immersed himself in the intricacies of bridging the gap between the market and the product team within an international company. Notably, the start-up he joined has since emerged as a world-leading inverter manufacturer. “Today, I am learning a lot again and can additionally improve and use my learned skills by applying and deepening agile leadership methods and agile development processes in an established company like Solar-Log. So, the journey remains exciting.”
Shaping the Future Founded in 2004, Solar-Log embarked on a remarkable journey that culminated in its acquisition by a Swiss energy group during a highly successful initial growth phase. Today, as an integral part of the BKW Group, Solar-Log operates in alignment with the overarching vision of its parent company: creating infrastructures for living spaces with a future. In the early 2000s, Solar-Log emerged as a pioneering force in the realm of solar energy. Even at that time, the company possessed a forward-thinking
perspective, recognizing the escalating significance of alternative energy sources. Anticipating the finite nature of fossil fuel reserves and the impending surge in energy demand, it proactively positioned itself. Aiming to establish a reliable and autonomous power supply through photovoltaics, the company embarked on a relentless pursuit of innovative and tailor-made energy system solutions. Today, Solar-Log stands as a trusted independent partner, empowering businesses worldwide to efficiently and profitably manage the energy generated by their photovoltaic systems. By
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offering reliable monitoring services and delivering high-quality ‘Made in Germany’ products, it equips its clientele with the tools necessary to actively contribute to the global energy transition while simultaneously safeguarding the environment. Through its unwavering commitment to excellence and sustainability, SolarLog has solidified its position as a driving force behind the widespread adoption of renewable energy solutions. Driving Growth and Success At the helm of Solar-Log, Schroth deftly juggles numerous roles and responsibilities, assuming a multitude of hats within the organization.
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However, he recognizes the strength of collaboration. He says, “The great thing is that I don’t have to shoulder everything myself, as part of a management team we benefit from the fact that each of us has our strengths and weaknesses and we complement each other very well.” Schroth’s specific area of expertise lies in product strategy, overseeing the development processes that span from conception to production. This multifaceted task presents an exhilarating challenge, requiring him to harmonize market dynamics with organizational processes. He also addresses the diverse challenges encountered in day-to-day operations.
Throughout his illustrious journey, Schroth has amassed a series of notable accomplishments. He takes pride in his direct involvement in gathering user feedback during the early stages of product launches. This hands-on approach enables him to swiftly identify and rectify any minor or major issues, ensuring that Solar-Log’s products meet the highest standards. Additionally, Schroth has made significant strides in stabilizing roadmap processes, ensuring that the company remains focused on critical priorities and agreedupon objectives. These achievements demonstrate his commitment to continuous improvement and his dedication to delivering exceptional value to Solar-Log’s customers.
Nurturing Connections In pursuit of staying attuned to the ever-evolving business landscape, Holger Schroth remains committed to staying informed and adaptable. Recognizing the importance of change in driving progress, he actively seeks opportunities to update his knowledge and insights. For Schroth, fostering personal connections and engaging in exchanges with individuals outside of his immediate industry holds great significance. By engaging with diverse perspectives, he broadens his own thinking and gains valuable insights that inform his decision-making. This commitment to understanding various viewpoints enables him to navigate the complexities of the business world with a well-rounded perspective.
Furthermore, he also recognizes the importance of maintaining a healthy work-life balance. Regularly disconnecting from work, especially during periods dedicated to personal education, allows him to recharge and cultivate a sense of well-being. Additionally, Schroth finds solace and balance in his passion for archery, finding it to be a rewarding pursuit outside of his professional responsibilities. This commitment to self-care ensures that he remains energized and focused in all areas of his life. “If you enjoy what you do, it’s easy to put your free time on the back burner.” Seeking Opportunities Schroth encountered several challenges during his professional journey, with one of the most significant being the
transition from his military service to the private sector. Shifting from a highly structured and hierarchical organization to an environment that thrived on initiative, collaboration, and creative thinking proved to be a formidable adjustment. Nonetheless, he embraced the change and quickly adapted to the dynamic nature of the business world. In addition to the initial transition, navigating cultural differences presented another set of challenges. Interacting with individuals from diverse backgrounds required a deeper level of engagement and understanding. However, Schroth was fortunate to have a mentor who played a pivotal role during his time at an Israeli/American company—Yoni Ziv. He holds immense admiration for Ziv, as he not only imparted valuable
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lessons on intercultural competence but also demonstrated remarkable technical expertise. Through their everyday interactions, Ziv skillfully guided Schroth in developing a nuanced understanding of working effectively across cultures, fostering personal growth in both professional and interpersonal realms. Schroth’s ability to overcome these challenges with resilience and a willingness to learn exemplifies his adaptable and open-minded approach to his professional journey. Through these experiences, he gained valuable insights that continue to shape his leadership style and intercultural competencies today. Long-standing Success A key element contributing to the enduring success of the company lies
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in its exceptional customer access. With a focused approach in core markets, the company has achieved remarkable penetration, establishing deep connections with customers and engaging in projects from their nascent stages. This early involvement allows for a thorough understanding of customer needs and enables the company to deliver tailored solutions. Schroth adds, “Another crucial driver of success has been the relentless pursuit of compatibility expansion. By continually enhancing compatibility with various systems and technologies, we ensured greater flexibility to meet the evolving demands of its users.” This commitment to adaptability positions the company at the forefront of the industry, catering to a wide range of customer requirements and preferences.
Furthermore, the company’s keen focus on overall success plays a pivotal role in sustaining its growth. Emphasizing profitability, it promptly discards unprofitable ideas, ensuring a streamlined and efficient operation. This decisive approach enables the company to prioritize resources effectively, channeling efforts into ventures that yield the highest returns and fuel long-term success. By consistently making sound business decisions, the company maintains its competitive edge and secures its position as a leader in the industry. A Culture of Trust and Collaboration The team at Solar-Log comprises a diverse group of colleagues who collaborate seamlessly, despite being spread across the globe. Building and maintaining such a global team
requires a foundation of trust, which Schroth readily extends to his employees. “I am convinced that every employee is ready to contribute in an appropriate environment and that new ideas will emerge as a result.” Adopting a coaching approach, Schroth sees himself as a facilitator rather than a traditional authoritative figure. Rather than simply giving orders, he encourages a culture of continuous improvement. During planning meetings or project reviews, the focus lies not on assigning blame but on identifying areas where the team can collectively enhance their performance. This collaborative mindset allows for a vibrant exchange of ideas and fosters an atmosphere of growth and development. Schroth finds great satisfaction in witnessing the personal and professional growth of both young and experienced colleagues as they embrace their responsibilities and rise to the challenges presented to them. What does Solar-Log offer? Solar-Log’s distinguishing factor from its competitors is undeniably its unparalleled market access to customers and its extensive support for a wide array of components. Boasting an impressive portfolio, the company offers compatibility with over 2300 different devices from more than 130 manufacturers, setting it apart as a comprehensive solution provider. At the forefront of its product offerings is its advanced Web platform, WEB Enerest 4. This cutting-edge platform caters specifically to TCM operators, delivering a superior product that surpasses industry standards. With a range of powerful features and functionalities, WEB Enerest 4 empowers operators to effectively
“The great thing is that I don’t have to shoulder everything myself, as part of a management team we benefit from the fact that each of us has our strengths and weaknesses and we complement each other very well.” www.theenterpriseworld.com | 39
monitor and manage their solar systems, optimizing performance and maximizing energy generation. Additionally, its hardware platform, the Solar-Log Base, revolutionizes the utilization of solar energy in smart energy applications. Equipped with a diverse range of active and reactive power control loops, the Solar-Log Base ensures grid stability and reliability, particularly in smart grid environments. By seamlessly integrating into existing energy infrastructures, the company enables users to harness the full potential of photovoltaic energy while ensuring the seamless operation of the power grid. Through its unrivaled market access and comprehensive product offerings, Solar-Log positions itself as a leader in the industry, providing customers with unmatched compatibility and a range of innovative solutions for efficient energy management and grid stability. A Way Forward Solar-Log is currently focused on two significant areas of development. The first area entails enhancing support for technical users in system analysis to facilitate faster and more accurate detection and resolution of faults. By providing comprehensive tools and resources, it aims to streamline troubleshooting processes and optimize system performance, enabling users to maintain the highest levels of operational efficiency. The second major area of emphasis for the company revolves around integrating devices in the field with energy markets, fostering increased value for users. By establishing robust connections between devices and energy markets, it seeks to unlock additional benefits and opportunities for users. This integration will enable users to access real-time data, optimize
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energy consumption, and make informed decisions based on market dynamics, ultimately enhancing their overall energy management strategies. Through these ongoing efforts, SolarLog remains committed to driving continuous improvement and innovation. By addressing the needs of technical users and enhancing the integration of devices with energy markets, it strives to provide its customers with cutting-edge solutions that deliver enhanced performance, increased efficiency, and greater value. Valuable Client Testimonials Kai Lauterjung, CEO of TK Energy GmbH "Since 2018, TK Energy GmbH has been building and operating PV systems on commercial roofs in sizes ranging from 100 kWp to several MWp. We currently have around 50 systems in our portfolio. As we are a small but highly professional team, we place the greatest emphasis on efficiency and the greatest possible support with our partners. In the area of plant control and regulation, we rely on the products of Solar-Log GmbH. With Solar-Log we have innovative products and a reliable partner at hand, which is essential for our daily work processes. Particularly in plant control and regulation, we have complete trust in the products of Solar-Log GmbH, because even the integration of plants in the medium voltage level is uncomplicated. In particular, the development of the control concept for complex plants succeeds smoothly thanks to the exceptionally good support. Certification and the declaration of conformity to be drawn up are made much easier for us thanks to the
diverse graphical measurement options. Likewise, the integration and billing of direct marketing can be done quickly and without any problems. We rely on the data processing interface of the Solar-Log in combination with Interconnector. We use the Solar-Log WEB Enerest™ 4 portal for the daily monitoring of the system parameters of each PV plant and the control of our maintenance teams. The full integration of the controller interface enables simple correction of any performance problems and the control of maintenance cycles. In the event of major operating problems, we are professionally supported by the support team and even complex problems can be quickly resolved via an escalation option. We are very convinced of our decision for Solar-Log." Martina Ćurić from PAMETNA ENERGIJA d.o.o. We, at Smart Energy use Solar-Log because it provides a comprehensive solution that allows our customers to fully leverage the potential of solar energy. They can monitor various parameters such as power output, energy production, weather conditions and system health. It supports a wide range of PV inverters and electric meters, including those from different manufacturers. This compatibility ensures us that Solar Log can be integrated with various types of PV systems. With just an internet connection, it enables remote access to PV plant monitoring, suitable for managing multiple PV plants or installations in different locations. Seamless integration with demand response programs allows our
customers to actively contribute to grid stability and maximize energy savings. Beyond Business
Schroth with invaluable answers and guidance as he navigates his own professional path.
Holger Schroth finds inspiration in the wisdom and guidance of four influential individuals who have left a lasting impact on his life and professional journey. Each of these figures holds a special place in his heart and serves as a source of motivation and insight.
Steve Jobs, a visionary entrepreneur, also holds a prominent place in his list of inspirational figures. Jobs’ remarkable ability to transform the world by focusing on a select few products and understanding the user experience has left an indelible mark on his approach to business and innovation.
First and foremost, Simon Sinek stands as an endless source of inspiration for him. Sinek’s profound understanding of the “why, how, and what” of leadership and business provides
Schroth finds support and inspiration from his wife. Her steadfast presence, even during challenging times, never ceases to amaze him and serves as a reminder of the strength of their bond.
Lastly, he reflects fondly on his conversations with Yoni Ziv, finding new perspectives and insights in their past discussions that continue to resonate and provide practical guidance in his everyday life. The wisdom imparted by Ziv, a trusted colleague and mentor, has proven invaluable in Schroth’s personal and professional growth. By drawing inspiration from these four influential individuals, Holger Schroth continually seeks to expand his horizons, develop as a leader, and approach life’s challenges with fresh perspectives and renewed determination.
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Y C A
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Case Study www.theenterpriseworld.com | 45
As PepsiCo has taken Lay’s under its wings, the potato chips brand has succeeded in dominating the chips market since 1940. 83 years and counting, the brand is loved by all ages of the population globally. As years went by, Lay’s stood with its head held high in the list of the best potato chips ever. In settings like friends’ get-togethers, or house parties, these days, a packet of chips opens up without any doubts. A favorite snack of all, it is the most common chips brand that exists globally. Its crunchy sound due to the big size, is the main highlight which gives the consumers a feel of having chips. The taste is so tempting, that you cannot have just one. It stands by their slogan which is “Betcha Can’t Eat Just One”. Try it for yourself! Named after the surname of founder Herman Lay, the brand’s main agenda is to be available globally at every nook and corner. With 200 flavors in total, the distribution of the same is implemented regionwise. Flavors from barbeque chips to lemon-flavored chips to cream and onion ones, the diverse options have been curated after a deep and considerable amount of constant research. Good taste with quality was the main agenda when it conducted the research and surveys. Lay’s has a legacy of onboard global celebrity figures as its brand ambassadors.
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Case Study How it became the best potato chips brand: Do Us a Flavor Campaign: PepsiCo launched this campaign in July 2012 at Times Square by establishing a temporary store and merchandising its 22 Lay’s Chips flavors. The idea was a huge hit on Facebook. They created a Facebook Page that allowed people to share their proposals for the new flavor they’ve thought of. PepsiCo partnered with Facebook to replace the “Like” button with the “I’d Eat That” button for some time. Celeb endorsements & event sponsorships: From Alia Bhatt, Ranbir Kapoor, Juhi Chawla, Parineeti Chopra, Ronaldo, and Wasim Akram all of them have endorsed Lay’s potato chips some time or the other. Controversy faced: The famous controversy of the brand where the brand sued a number of Indian farmers, claiming they had
grown a potato variety FC5 which only Lay’s had a patent to cultivate. Later it so happened, that the Indian Law doesn’t grant any Intellectual Protection Rights to seeds of plants. Resulting in the case was dismissed by the Indian Supreme Court when a number of supporters came in favor of the Indian farmers. A number of social activists, especially women came forward to support the farmers. In response, PepsiCo filed a revocation of the patent against the farmers and the women who were in support of the farmers. The Delhi High Court did not feel the need to address the accusations of public interest violation by PepsiCo. Later, PepsiCo removed all the lawsuits against the farmers and encouraged a peaceful environment. Impulsive ad campaigns : Lay’s Gourmet: Lay’s amalgamated with the Bollywood actor, Saif Ali Khan, to endorse the royal segment Lay’s Gourmet. A perfect celeb to select for a new segment. As
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everyone knows Saif Ali Khan is the royal heir of the Pataudi castle. Lay’s has mindfully onboarded him into their TVC. The brand claims that it started a gourmet segment to introduce its slow-cooked, elegant, and rich crunched bite. So no better choice other than on-boarding the Nawab of Bollywood, isn’t it? To depict the regalness and the rich heritage of both the Pataudi Nawab and their own flavor of their gourmet segment, Lay’s formulated an ad keeping in mind a similar regard.
Passport to Flavor: In this campaign, Lay’s offered four delicious new flavors to customers with a chance to win some travel-related prizes or trips to exotic destinations. Flavors introduced were Brazilian, Chinese, Greek, and Indian. In the respective regions, these flavors were a hit and widely accepted by people. Customers were invited to try these flavors and given opportunities to win a chance to visit these countries. It naturally brings the world together and guides us to explore the flavors that are specific to a single continent or a country, others get a chance to experience the taste of diverse flavors. Taste of America: In anticipation of targeting millennials, Lay’s Potato Chips started 8 new flavors. As to creating excitement and curiosity, the potato chips brand targeted the youth who visit food festivals often. Introducing these flavors as a limited-edition segment, they also used “Fear Of Missing Out” (FOMO) as a shield. The youth are always on the lookout for something new and like to explore the same. They were also allowed to share the images of the product on their own social media handles while tagging Lay’s chips.
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Case Study
Happiness is Simple: This ad campaign of Lay’s meant spreading smiles and happiness. The company requested its customers to send photos of themselves holding the packet such that it depicts the customer as smiling. The smiling image was already imprinted on the packet itself. A charming initiative by Lay’s to engage the customers, as the brand decided to share these photos via a photo montage on the website. A simple message is that the brand spreads happiness as it is consumed when the environment is happy and cheerful.
SNACKY COMPETITOR’S WAITING IN LINE: Dorito’s: Among the competitors of Lay’s Chips, Dorito’s is a tortilla chip brand by PepsiCo. As the brand is always finding opportunities for spreading happiness, it established a manufacturing unit in the “happiest place on earth”, Disneyland. A ready-to-eat food item, it always tops the preferences of the audience, after Lay’s. It has created a craze amongst the general public, as it is the first choice of people.
Pringles: This one is an American chip brand, which was sold in over 140 countries, owned by Kellogg’s. Founded in 1967, it was marketed by the famous Procter & Gamble (P&G) in the United States but was later sold to Kellogg’s in around 2012. The brand also faced the situation of customers complaining of air in the packet, head-on. The brand explained the need to do so at their end, to maintain the quality and the crunch of the chips.
Nestle:
Kellogg's:
Nestle has a wide range of products, from, coffee, tea, baby food, and dairy products, and much more. The brand operates in 194 countries with factory setups numbering up to 450. It employs 3,39,000 people for smooth functioning. Operation management is also a huge win-win for the brand. The most famous product Maggi has topped the charts of the quickest recipe. With its wide variety of other products, Nestle is the most loved competitor of the Lay’s potato chips brand.
Kellogg’s is again, similar to Nestle, a multipleproducts company, based in the United States. Recognized as the world’s largest cereal company, the brand has crossed more than $ 15 billion worth of sales. It is considered the world’s second-largest manufacturer of savory snacks, cookies, and crackers. As cereal is the most loved breakfast in the United States, the brand is the largest producer of the same and still remains at the top of the list, while being a competitor for Lay’s potato chips too.
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Lay’s Logo:
Meaning:
The logo of Lay’s Chips represents energy, power, and passion. It instigates and generates a feeling of temptation and hunger. It is a psychological trick played by many brands in the food and beverage industry. Also, the packaging of Lay’s potato chips is colorful, with one color for each flavor. The brand has redesigned its logo several times before in order to attract prospects and existing audiences. In the logo, the name of the founder Herman Lay remains as it is, due to the popularity of the brand. The gradient yellow-orange circle symbolizes the sun and potato.
The brightness of the logo represents a happy life, a productive life, and stability as the logo has undergone a lot of small changes, without changing the main theme. All this represents a crisp, well-made, and appetizing snack. In front of the yellow circle is the red banner with a white inscription, which draws most of the attention. The use of the rich colors and the emblem made as a whole form the logo in totality. Who made the logo? A firm called Landor Associates created the logo first for Frito Lay, it was made by one of the staff members. The yellow ball and a red ribbon began to be used in 1997, the first time the logo was used. Frito Lay had a similar logo at that time which was refined and a bit modified for Lay’s. So, it is safe to say that the logo was made by Landor associates.
LAY’S STATS TO LOOK FOR: Annual Turnover:
1.2 Billion USD
Annual Revenue:
800 Million USD
Sold in a total number of Countries:
200
Brand Value:
$8.6 Billion
Number of Employees:
60,000
Market Cap:
$222.8 Billion
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Case Study CONCLUSION: Lay’s is a globally popular brand that is on the conscience of people when they have to gather together. It is the trendsetter in the potato chips category. As in today’s times it is the original snack and will always be. A lot of new brands started coming up after it made its entry into the market. As it is looked up as an unhealthy snack item, the company introduced a new gourmet segment, wherein its chips are baked not fried, which makes it healthier to consume. A few incidences like boycotting the snack have happened in yesteryears, so it has become alert on that front. Being the brand that serves chips in multiple countries, it continues to innovate and carries on its research.
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VIDEO INTERVIEW’S
In Conversation with Thomas L. Hager | Lenovo | The Enterprise World - To Watch Click Here.
Thomas L. Hager- Mastering the Dynamic Marketplace to Achieve Global Success Navigating the rapidly evolving market landscape requires business leaders to employ innovative strategies that keep pace with change. As the market dynamics shift swiftly, business leaders must stay agile and proactive in their approach to remain competitive. Embracing innovative strategies becomes paramount to not only survive but also thrive in a fast-changing marketplace. Innovation serves as a powerful tool for business leaders to differentiate themselves from the competition, seize emerging opportunities, and anticipate customer needs. By fostering a culture of creativity and encouraging out-of-the-box thinking, organizations can unleash the potential for groundbreaking ideas and solutions. Adopting innovative strategies requires a willingness to challenge conventional practices, be inquisitive, take calculated risks, and adapt quickly to changing customer demands.
Successfully navigating the fast-changing marketplace demands, a relentless pursuit of innovation and a willingness to embrace change, Thomas L. Hager, Vice President Financial Services - Global Accounts, Lenovo is setting the benchmark of thought leadership. Featuring for The Enterprise World's this issue of The Most Successful Business Leaders to Watch Out For is his story. Thomas's Stellar Journey “As a leader, I want to provide a purpose for everybody, and what we are working for.” Born and raised in Germany, Thomas has a Ph.D. from Mexico State University in Rhetoric in Professional Communication. His Dissertation Thesis was completed whilst working at IBM, on Knowing the Users of a Corporate Web Site: Gaining a Sense of Audience in a New Medium. Read More From The Enterprise World...
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GROW BUSINESS RIGHT
54 | November 2023
W YOUR WITH THE TOOLS
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56 | November 2023
T
he workplace, which exists in medium and large companies, has always remained more conservative concerning the introduction of changes than other areas. But the impact of technology and the current moment we live in led to an essential change in the culture of companies or organizations. With technological advances, many tasks have been simplified, and the waste of time and resources previously involved in carrying them out is no longer a problem thanks to right tools for business or platforms that allow specific processes to be easier and more automated. A clear example is companies that market their products or services to other companies. If a person has to make numerous calls, if a person has to agree with the client, and if they also have to have all the information on spreadsheets, these are tasks that consume a lot of effort, time, and other resources, and for this reason, that a company needs to have the right tools for business to streamline processes and improve that area, as happens thanks to thanks to thanks to spin implication questions. What is sales automation? That consists of using software and right tools for business from the digital world to perform daily and essential tasks autonomously and thus optimize the processes carried out by sales managers or sales managers. This concept means that companies can achieve significant benefits, especially in those sectors dedicated to sales. When employees do not perform manual tasks, they can focus on other problems that require their talents. Sales automation also increases the productivity of the people who work in the company, standardizes processes,
reduces the loss of prospects, increases customer satisfaction, allows access to data, and reduces costs, among the essential advantages. In addition, thanks to the right tools for business, you can have excellent visibility of conversations with customers because, thanks to this, you can record and analyze calls and meetings, you can improve sales effectiveness, and get more business, which makes the company heading towards success and there are fewer and fewer problems to deal with. It no longer matters if a sales manager has skipped a step, forgot to fill out the forms manually, or needed more time to make the calls he had to; with this tool, all those problems and more will be solved.
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By accessing conversations with customers and studying the words used by sales managers or phrases that the customer does not well take, the necessary changes can be made to improve customer service.
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Reduced disputes: on some occasions, calls can cause misunderstandings. To avoid this situation, observing the calls can cooperate to identify if misunderstandings or problems arise from a specific product or service or if it is a person who is responsible for the dispute.
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It is essential to reduce or avoid them, especially in the legal field.
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Improvement of the product or service: helpful information is obtained by recording calls. For example, what customers want, what features the product or service they are looking for should have, and what features are optional.
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This qualitative information can make a difference in the strategy regarding products or services.
Why is it important to count the recording of calls? Some benefits Thanks to this right tool for business, a sales manager can better understand what questions the most effective salespeople ask, how to analyze prices, how much to say during the conversation, and how much to listen. The platform also transcribes and attaches all calls and chats so that those who need them can find and consult them quickly and easily. Call recording can play an essential role in making correct decisions at the managerial level. Call recording can help the company achieve better sales numbers: •
Signalling of problems: the most crucial advantage of recording calls is that in the case of those carried out within the business-tobusiness framework, both parties are businesses, so much rhetoric is unnecessary. In the business world, callers must get straight to the point.
If you are part of a company dedicated to selling products or services, you must bear in mind that, with the right tools for business like this, the company grows, and the customers are happier. A customer who gets what they want quickly is comfortable, and this is because a tool that automates sales also means a safe, efficient, and accurate service.
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REVIEW Ÿ Establishment Year: 2017 Ÿ Founder: Zeb Evans and Alex Yurkowski Ÿ Headquartered: San Diego, California No. of Employees: 1000+ Ÿ Website: https://clickup.com/
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62 | November 2023
# STORIES TOLD WITH A NEW PERSPECTIVE!
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THE ENTERPRISE WORLD AUGUST 2023
Holger Schroth Solar-Log GmbH
Chief Product Ofcer | Managing Director
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