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Leader To Watch Out For

2 0 2 4

UPSHOT Journey to the Trans-Himalayan Jewel: Mustang Valley

REVIEW | WIX

The Most

CASE STUDY Hermes: Crafting Success in the World of Luxury Fashion

BLOG Lakshadweep: A Hundred Thousand Islands

An Epitome of a

PRAGMATIC AND POISED WOMAN Entrepreneur in the FRANCHISING INDUSTRY

SHAFALI SHOWN-KEEN Franchisee Owner

CASE STUDIES READ MORE From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

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From Editor’s Desk

Dear Esteemed Readers, We are delighted to present the newest edition of The Enterprise World, adorned with the theme "The Most Inspiring Women Leader To Watch Out For." In this issue, we shine a spotlight on a trailblazer whose leadership embodies resilience, innovation, and inspiration – Ms. Shafali Shown-keen, the Franchisee Owner of McDonald's. As we navigate through the contemporary business landscape, it is essential to recognize and celebrate the achievements of women leaders who defy norms and redeﬁne success. Ms. Shafali Shown-keen's journey is a testament to her unwavering dedication and leadership prowess in a domain traditionally marked by diversity challenges. This issue is more than a feature; it is a celebration of the indomitable spirit of women leaders, particularly in sectors where their presence has been groundbreaking. Ms. Shafali Shown-keen's story serves as a beacon of inspiration, illustrating the transformative impact that women leaders can have on traditionally male-dominated industries. "The Most Inspiring Women Leader To Watch Out For" is a testament to the evolving narrative of leadership in the corporate world. We invite you to delve into the insights, strategies, and stories of these inspiring women, gaining a deeper understanding of the pivotal role they play in shaping the future of business. Thank you for your continued support and trust in The Enterprise World. Happy reading! Warm Regards

Shalmali W.

The Enterprise World, High Street North, East Ham, England GB

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (EMEA)

Shalmali W.

Peter J.

PR & Marketing Coordinator

Business Development Executive

James H.

Chloe W.

Creative Design Head

Graphic Designer

Sankalp K.

Aparna S.

Social Media Manager

Digital Circulation Manager

Narendra S.

Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Shafali, inspired by her parents' success in running a snooker and pool club, aspired to be an entrepreneur. Despite an accomplished 11-year corporate career in Mergers and Acquisitions, she sought fulﬁllment and decided to enter franchising, choosing McDonald's due to its iconic status, her childhood connection, and its established UK presence. Motivated by her parents' legacy, Shafali valued McDonald's proven business framework and robust support for franchisees. Her decision to delegate non-core functions to a centralized team aligned with her goal of focusing on core operations. Following her parents' advice, she applied for a McDonald's franchise, facing a nine-month rigorous selection process, which she successfully navigated. Taking ownership of her ﬁrst restaurant on April 21, Shafali faced the challenge of leading a 100-person staff.

LEADERS IN SPOTLIGHT

For the cover read about

CONTENTS

Shafali Shown-keen

Journey to the Trans-Himalayan Jewel: Mustang Valley Hermes: Crafting Success in the World of Luxury Fashion

UPSHOT

20 CASE STUDY

34 BLOG

Lakshadweep: A Hundred Thousand Islands

42 product Review

WIX

NEWS Citigroup Announces Major Restructuring Plan with 20,000 Job Cuts and Cost Savings READ MORE

Uber Shuts Down Drizly Alcohol Delivery App, Prioritizes Consolidation within Uber Eats Uber has announced the closure of its alcohol delivery app, Drizly, just three years after acquiring it for $1.1 billion. Despite Drizly’s signiﬁcant growth during the pandemic-driven surge in at-home deliveries, it will ofﬁcially cease operations at the end of March 2024, according to Uber. Originally positioned as the largest online marketplace for alcohol in North America, Drizly operated as a standalone app. However, as part of Uber’s strategic consolidation, Drizly’s marketplace was intended to be integrated into Uber’s primary delivery app, Uber Eats. Shedding light on Uber’s rationale behind this move In a statement, Pierre Dimitri Gore-Coty, Uber’s Senior Vice President of Delivery, emphasized the company’s decision to concentrate on the “core Uber Eats strategy of helping consumers get almost anything – from food to groceries to alcohol – all on a single app.” READ MORE

In a strategic move to enhance its financial performance, Citigroup Inc. (C) has revealed plans to eliminate approximately 20,000 job positions, excluding its workforce in Mexico, over the medium term. This decision follows the company’s announcement of a net loss of $1.8 billion for the fourth quarter of 2023. The restructuring initiative aims to yield savings of approximately $2-$2.5 billion over the medium term, positioning Citigroup for improved future results. For the year 2024, Citigroup anticipates adjusted expenses to range between $53.5 billion and $53.8 billion, a decrease from the previously projected $54.3 billion. This reduction is attributed to benefits from organizational simplification, the exit from various international businesses, and the elimination of non-viable segments such as municipal business and a subset of distressed debt trading. These cost-saving measures will be partially offset by increased investments in risk and controls. Raise severance costs and incur additional expenses The overhaul includes the layoff of around 5,000 employees in managerial positions, which is expected to raise severance costs and incur additional expenses ranging from $700 million to $1 billion.

CVS to Close Dozens of Pharmacies Inside Target Stores Amid Industry Challenges

In a strategic move to optimize its store footprint and adapt to evolving market dynamics, CVS announced on Thursday its decision to close numerous pharmacies housed within Target stores early this year. The closures, scheduled to take place between February and April 2024, are part of CVS’s broader initiative to reevaluate store distribution, acknowledging shifts in population, consumer behavior, and anticipated healthcare needs. Amy Thibault, a spokesperson for CVS to Close Pharmacy, explained in an email to CNN, “These closures are based on our evaluation of changes in population, consumer buying patterns, and future health needs to ensure we have the right pharmacy format in the right locations for patients.” The decision reflects a broader trend within the US retail pharmacy sector, grappling with challenges in the prescriptions business and a changing workforce landscape. Major drugstore chains The retail pharmacy industry has faced profitability challenges, exacerbated by declining foot traffic due to the ongoing impact of the COVID-19 pandemic. Consumer preferences have shifted towards online prescription services, leaving traditional brick-and-mortar pharmacies to adapt or face financial difficulties. Last year, Rite Aid, one of the country’s major drugstore chains, filed for bankruptcy, underlining the industry-wide struggle. Despite these challenges, CVS reported robust third-quarter earnings, primarily attributed to the company’s strategic diversification away from its traditional retail focus in recent years. Sales in CVS’s health care benefits division surged by nearly 17%, while health services experienced an 8.4% growth. This shift aligns with the broader trend of pharmacies expanding their service offerings beyond traditional prescriptions.

SHAFALI SHOWN-KEEN An Epitome of a Pragmatic and Poised Woman Entrepreneur in the Franchising Industry

ver the past few years, the franchising industry has offered countless opportunities for women to learn, grow, and lead. Today, women are breaking barriers and spearheading this traditionally male-dominated space by increasingly undertaking multiple leadership roles. As more women climb the franchising ladder, their influence will likely reshape the sector, redefining collaboration, adaptability, and customer-centric approaches. One such influential leader who has been the cornerstone of inspiration for women aspiring to make a mark in the franchising industry is Shafali Shownkeen. A proud Franchisee of one of the global food retail giants, Shafali has successfully scaled growth for McDonald's UK . Today, she is a fulltime McDonald's Franchisee who owns

12 | January 2024

and operates three restaurants in West London, and is an emerging role model for female leadership in the franchising industry. Pragmatic Entrepreneurial Journey Shafali, inspired by her parents' success in running a snooker and pool club, aspired to be an entrepreneur. Despite an accomplished 11-year corporate career in Mergers and Acquisitions, she sought fulﬁllment and decided to enter franchising, choosing McDonald's due to its iconic status, her childhood connection, and its established UK presence. Motivated by her parents' legacy, Shafali valued McDonald's proven business framework and robust support for franchisees. Her decision to delegate non-core functions to a

centralized team aligned with her goal of focusing on core operations. Following her parents' advice, she applied for a McDonald's franchise, facing a nine-month rigorous selection process, which she successfully navigated. Taking ownership of her ﬁrst restaurant on April 21, Shafali faced the challenge of leading a 100-person staff. Despite initial hurdles, her adept management led to the success of the store, prompting her to expand her McDonald's portfolio with two more restaurants in Uxbridge and Heathrow. Presently, she oversees three McDonald's establishments in West London, managing a team of 300. Shafali's journey reﬂects her determination to build a thriving business and continue her family's entrepreneurial legacy.

Franchisee Owner www.theenterpriseworld.com | 13

A Journey of Rewards and Rejoices Shafali, a mathematics graduate, leveraged her numerical acumen in a diverse career. After five years in an investment bank, she spent over a decade at Costain, rising to head Mergers and Acquisitions. Despite challenges, she found joy in her team's growth. Her McDonald's franchise venture reflects a family-supported journey, with her husband taking on home responsibilities. Parents and sister Anisha, a fellow McDonald's Franchisee, also played crucial roles. Shafali emphasizes the importance of seeking help, citing early business growth support from loved ones. Balancing family and business, she finds fulfillment in aiding others' professional development. Excelling the Shift from Corporate to Entrepreneurship In her transition from corporate to entrepreneurship, Shafali leveraged her transferable skills acquired in business. Having grasped fundamental business elements, such as operations, finance, structure, and interpersonal dynamics, Shafali's early exposure to business provided a strategic advantage. As a business leader, Shafali extends her focus beyond conventional metrics, emphasizing the pivotal role of people within the organization. She contends that employee satisfaction directly correlates with customer happiness and sees her responsibility as optimizing staff performance and fostering a fulfilling work environment. As a franchise leader, Shafali leads a team overseeing multiple restaurants, collaborating closely with managers and HR support. Her daily responsibilities, ranging from assisting new franchisees to addressing HR issues and financial reviews, showcase the dynamic nature of her role. Currently overseeing the redesign of the Brentford Red Lion restaurant for a 'Convenience of the Future' experience, Shafali anticipates its reopening on October 10. Beyond operational duties, Shafali is committed to mentoring women in the workplace, advocating for gender diversity and creating platforms for women to voice their opinions. She attributes positive changes in her restaurants to regular speak-up sessions, providing a supportive environment for her female employees. Shafali firmly believes that prioritizing team well-being not only enhances employee satisfaction but also positively impacts sales and public perception. Nurturing a thriving workplace, she asserts, forms the bedrock of a successful business strategy, reinforcing the brand's positive image and fostering sustained success.

14 | January 2024

SHAFALI SHOWN-KEEN Franchisee Owner | McDonalds

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Commitment to Delivering High Standards and Community Contributions Shafali, a dedicated business leader, prioritizes high operational standards at McDonald's. Actively involved in monitoring customer satisfaction during lunch and evening operations, she ensures an exceptional customer experience. Beyond McDonald's, Shafali contributes to finance committee meetings and holds various board roles. Passionate about women in leadership, she engages with MPs and sponsors local initiatives, showcasing a commitment to community service. Shafali spearheads litter patrols, aligning with McDonald's 35-year tradition of cleaning up communities, covering 5,000 miles weekly. Actively fundraising for Ronald McDonald House Charities UK, McDonald's largest supporter, Shafali aids families near hospitals, exemplifying a commitment to social responsibility. Focused on stewardship, she continually enhances operational aspects for her team, fostering a positive work environment for both customers and employees. Laying a Robust Foundation with a Deep Understanding Shafali prioritizes understanding her team's motivations and preferences. When overseeing a new restaurant, she adopts a hands-on approach, immersing herself for months to grasp daily operations and identify areas for improvement. Collaborating closely with her team, especially business managers, is crucial. Establishing rapport and mutual understanding takes time, creating a symbiotic relationship where team members contribute to success, and Shafali strives to fulfill their needs and aspirations within the established framework, fostering mutual benefit.

16 | January 2024

James Thorne Visit

Councillors

Communicative, Visionary, and Poised Shafali's management style is intriguing; she prioritizes regular communication and engages her team in yearly strategy sessions to align individual business plans with the overall vision. As a keen listener, she tailors her approach to motivate each team member based on their unique inspirations, whether it be money or power. Shafali embraces a leadership style centered on continuous learning, acknowledging potential errors. She fosters an environment emphasizing fairness, respect, and well-being, treating her team as an extended family. Devoting signiﬁcant time to them, she recognizes her responsibility for their happiness, believing it's key to ensuring they, in turn, care for their subordinates.

SHAFALI SHOWN-KEEN Franchisee Owner | McDonalds

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Changing the Narrative for Women's Empowerment Growing up, Shafali has felt the lack of role models for women who they can look up to and is determined to change the narrative with her leadership and vision. She aspires to inspire women, especially in the Asian communities, to pursue their dreams. Her successful entrepreneurship has already motivated several female members in the family and workplace. Over half of Shafali's team comprises female employees and about 40% of her management team. She considers

them an untapped resource as a mum and consistently tries to increase their team numbers. Moreover, she believes in empowering employees, especially women, to reach their full potential. While she understands the challenges of balancing work with family responsibilities, she is dedicated to helping the team achieve their dreams. Being an established franchise owner and a recognised leader in a traditionally male-dominated industry, Shafali has had several encounters with gender bias. To tackle issues like this, Shafali and her sister Anisha has helped speciﬁcally set up a 'Women's

Franchising Forum', a platform to promote women and encourage them in workspace and franchising. Her message is clear: be brave, bold, and courageous without the pressure of perfection. McDonald's ﬂexibility principle allows franchise leaders to employ many women and accommodate their varying commitments. This ﬂexibility creates opportunities for women to succeed in both their professional and personal lives.

SHAFALI SHOWN-KEEN Franchisee Owner | McDonalds

Token of Wisdom for Aspirants While previously 'work-life' balance was non-existent in her leadership career, Shafali made adjustments over time and incorporated the concept strictly into her everyday routine. She manages a 24-hour business and tries not to look at her phone in the evenings, prioritizing family time. She drops her kids at school and spends evenings with them. While weekends are busy for her business, she likes to be in the restaurants and spend quality time with her children. She wants her kids to see her working hard, especially her daughter, who wants independence. Her son will learn to respect and understand women's work by witnessing his mom's efforts. Despite challenges, her family supports her, and her children are proud of her role as a McDonald's franchise owner. As a seasoned leader, Shafali advises to be bold, brave, and chase your dreams because “you never know what you can achieve if you just take the first step,” and do what you enjoy as success will follow. She personally finds fulfillment in her work, attributing her sense of success to her enjoyment. There will be good days and bad days, but one should celebrate successes and view failures as opportunities for growth and learning. Her lasting piece of advice is not to limit yourself. Anything is possible with imagination, self-belief and courage.

18 | January 2024

JANUARY 2024

www.theenterpriseworld.com

20 | January 2024

ustang is a Tibetan word that means, “Plain of aspiration”. The Mustang Valley is located north of Annapurna in Nepal and it is very close to the Tibetan plateau (China). It is divided into two parts that are “Upper Mustang” and “Lower Mustang” which was once the former kingdom. The Valley is an isolated and remote place in Nepal. Despite being a remote location, the Valley is visited by thousands of tourists yearly. Most of the people in Mustang live along the banks of the Kali Gandaki River. Mustang Valley has been a part of Nepal since the 18th century but its location and its status as a ‘forbidden kingdom’ have protected it from the influences of the Western world. Before it became a part of Nepal, this region was part of the Lo Kingdom, so many historical sites are located in the valley. In the early 1960s, the Khampa people joined with other local forces in the Mustang region and started fighting against the Chinese government. As a result, China requested the Nepali government to restrict the entry of any tourists to the Mustang region as it was a link to Tibet. In 1962, all tourists were banned from entering until 1992, when the doors were reopened to tourists. In the following article, you will find detailed information on culture, climate, famous foods, how to reach Mustang Valley, and top attractions in the region.

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Mustang Valley is known for its unique culture, history, and geography. Healing Ritual Culture: A minority of people in Mustang practice Tibetan Buddhism, and there are several monasteries and chortens (Buddhist stupas) in the region. The most wellknown and oldest monastery is the Lo Gekar Monastery. Mustang is also known for its shamanistic beliefs and practices. The shamans, or bönpo, are highly respected in Mustang, and their healing rituals and ceremonies are an important part of the culture. Their cuisine is also unique and reﬂects the region’s geography and climate. Climate: Mustang Valley has a cool, semi-arid climate, similar to that of the trans-Himalayan region. The region's daytime average annual temperature is approximately 10.9 °C. It is Located in the shadow of the Annapurna region, Mustang receives about 307 mm of average rainfall each year.

22 | January 2024

Thakalis are the local people of the Thak Khola region of Mustang district in Nepal. Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for nonvegetarians, and pickles.

Thakali Food

Newari Food

Local Wines

Tibetan Bread Thakalis are the local people of the Thak Khola region of Mustang district in Nepal. Thakali food consists of dal, bhat, tarkari, (Lentils, rice, and vegetables), with meat for nonvegetarians, and pickles.

FAMOUS FOODS

Khapse Deﬁning the region from the food choices, different people from different ethnicities have different food choices in Nepal. As Mustang Valley is rich in culture and tradition, where different cultural groups are located, you must try the local cuisine of those places.

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How to reach Mustang Valley? 24 | January 2024

To reach Mustang, tourists can take a flight to Pokhara from Kathmandu. From Pokhara, they can take a bus, or taxi, or rent a bike. It takes around 6-8 hours to reach Jomsom, which is the starting point of the Lo Kingdom in Upper Mustang via Prithvi Highway. Top Attractions in Mustang Region: 1) Kali Gandaki River: The Kali Gandaki River also known as Mustang Khola Nhubine Himal Glacier at the border with Tibet at an elevation of 6,268 metres (20,564 ft) in the Mustang Valley of Nepal. The Gandaki River is the deepest river of Nepal. This river is considered as one of the holy rivers of Nepal. 2) Jomsom Muktinath Trek: Visiting Jomsom can be an unforgettable experience, offering beauty and unique cultural encounters. The trail offers wonderful sights of snow-covered mountains, including the Annapurna and Dhaulagiri ranges. It offers a unique symbol of the Tibetan-influenced culture. The Jomsom Muktinath Trek takes you through the deepest gorge in the world, the Kali Gandaki River Gorge. 3) Muktinath Temple: Muktinath Temple is one of the most important pilgrimage sites in the Mustang area of Nepal. It is also known as the “Place of Liberation”. The temple is situated at 3,800m above sea level and has a unique combination of Hindu and Buddhist architecture. The golden pinnacle of the temple represents the holiness of the place. The temple can be visited by trekking or by road and air transportation. Due to its restricted area in Upper Mustang, the temple needs a special permit for entry. The cultural harmony of Muktinath is a reflection of Nepal’s spiritual diversity. 4) Ghar Gompa: Ghar Gomba, also recognized as Ghar Monastery or Ghar Gompa, is a famous Buddhist monastery situated in the Mustang district of Nepal. Ghar Gomba is situated on a hilltop at an elevation of approximately 3,800 meters (12,467 feet) above sea level. The village of Ghar is situated in the upper Mustang area, which lies to the north of the Annapurna and Dhaulagiri mountain ranges.

5) Marpha Monastery: Marpha Monastery is Located at an elevated place, with calm surroundings, a holy ambiance friendly atmosphere, and impressive architecture. It is also known as Tashi Lha Khang Gompa which was built around 200 years ago and belongs to the Karma Pa sect of Buddhism. This monastery situated in Marpha is revered by Amitabha, Vajrapani, Avalokiteswora, and Guru Padmasambhava Rinpoche. 6) Upper Mustang: It is located in the northwest part of Nepal, on the border with Tibet. Also known as the “Forbidden Kingdom,” Upper Mustang was closed to tourists until 1992 and is rich in Tibetan culture and tradition. It offers an insight into the ancient way of life of the people. The landscape is arid, TransHimalayan, with vast desert plains and spectacular mountain views. The capital city of Lo Manthang is famous for its well-preserved Tibetan architecture and monastic sites. Upper Mustang is a restricted area and requires a special permit to enter. Tourists can visit the Upper Mustang on the trek to explore unique landscapes, orchards, and cultural treasures. 7) Thubchen Gompa: Thubchen Gompa is one of the oldest and most sacred Buddhist monasteries in the world. It is located at the heart of the Mustang Valley in Nepal. It is a classic example of traditional Tibetan Buddhist architecture, built in the Sakya pa style. It is still active today and is still visited by people who believe in Tibetan culture. The walls of the monastery are full of details that tell stories of different times and represent one of the greatest periods of creativity in the history of Tibet. A visit here is a peaceful experience that connects you to the culture of Mustang and to the long-lasting spiritual practices of the people who live there.

MUKTINATH TEMPLE

GHAR GOMPA

8) Bara Gaon: Bara Gaon means 'twelve villages' in Nepali, and it refers to the villages in the region generally known as Lower Mustang 9) Lowa Art Gallery and bookshop: It is the most attractive local Art Gallery of Tanka Art and Mandala Art and Book Store located in the center of Lo Manthang near the main monasteries.

THUBCHEN GOMPA www.theenterpriseworld.com | 25

Questions and Answers related to Mustang Valley: 1) Can you get to Mustang Valley from Nepal? Ans: It is located in the northern-central part of Nepal and shares a border with Tibet. The most common way to get to the valley is to take a ﬂight to Pokhara's Jomsom airport. However, some people prefer to trek to the valley from different areas of Nepal. 2) When is the best time to visit the valley? Ans: The best times to visit the valley are during the spring and fall months when the weather conditions are more favorable. You must have a special permit to enter the valley, known as a "Mustang Reservation Area Permit". 3) What are the popular trekking paths in the valley? Ans: Some of the most popular trekking routes in the valley are the Upper Mustang trek, Annapurna Circuit, etc. 4) Are there any lodgings or tea-houses near the valley? Ans: Yes, there are guesthouses near the valley that offer basic lodging and meals. 5) What are the top cultural attractions in Mustang? Ans: It is famous for its ancient monastery, caves, and unique Tibetan culture. Lo Manthang is one of the cultural highlights of the valley. 6) How long does it take to trek to Mustang Valley? Ans: The trek to the valley varies depending on the route you choose. For the Upper Mustang trek, it usually takes about 10-15 days. 7) Can I hire a guide and a porter for my trek? Ans: Yes, you can hire a local guide and if necessary a porter for your trek.

26 | January 2024

Conclusion: In short, Mustang Valley is located at 3,840m above sea level in the northwest part of Nepal. It is a unique region with arid Trans Himalayan landscapes, rich cultural diversity, and a majestic environment. It is divided into Upper & Lower Mustang. The region is rich in tradition, topography, and natural beauty. Muktinath temple is a famous pilgrimage place that attracts devotees from all over the world. Many passes within the area offer wonderful views for trekkers. Cycling enthusiasts are happy to explore the region’s valleys and landscapes on mountain bikes. Ultimately, the Mustang Valley transcends its borders to become a symphony of natural beauty, culture, and adventure. Nepal, and the Mustang region in particular, contributes to the beauty of our planet by creating an extraordinary piece of earth.

FOUNDERS

R E V I E W

Roy Reznik

ESTABLISHMENT YEAR:

2020

Assaf Rappaport

HEADQUARTERED:

NYC NO. OF EMPLOYEES:

Ami Luttwak

650 WEBSITE: www.wix.com Yinon Costica

28 | January 2024

Overview: Wiz is a cloud security startup. The company's platform analyzes computing infrastructure hosted in AWS, Azure, GCP, and Kubernetes. According to the information of 2023, Wiz employed over 650 employees, with a maximum of sales and marketing personnel. The individuals are scattered across North America and Europe while most engineering individuals are based in Tel Aviv, Israel. The company partners with Amazon Web Services (AWS), Google Cloud, Azure, Alibaba Cloud, and VMware. With their visionary and talented team, they are on a mission to help organizations create secure cloud environments that accelerate their businesses. As fraud and hacking have increased these days, securing your personal or organizational information has become extremely vital these days.

Pros and Cons: Wiz is a full-stack multi-cloud security platform. It is trusted by security teams all over the world. The company has protected over 5 million cloud workloads securely and successfully. The organization provides products like agentless scanning, foundational risk assessment, graph visualization, and toxic combinations. Wiz connects in minutes via API and achieves full coverage across PaaS resources or virtual machines. It continuously enforces correct conﬁgurations across cloud resources and monitors workloads. The IT security industry shows interconnections between technologies running in your cloud environment and immediately visualizes the pathways to breach.

PROS

CONS

Exceptional UI

Provides too much information at times

Provides the needed data and functional processes

Cost-effective

User-friendly

Lacks a paid training and certiﬁcation program Some dashboards are tricky to understand Compliance modules are limited

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Features: A variety of products with a focus on providing security at all times is the core belief of the Wiz organization. Being a cloud security company, a variety of products according to client's needs are provided to them too. Until now cloud security companies have created thousands of low-priority alerts because they look at vulnerabilities or misconﬁgurations in isolation.

1. Snapshot Scanning: The system takes a snapshot of each VM system volume and analyzes its operating system, application layer, and data layer statistically with no performance impact.

2. Noise-cancelling alerts: Collapses alerts for related resources into one alert (e.g. multiple VMs part of an instance group or containers from the same image).

3. Remediation workﬂow: It sends risk alerts to the right people to ﬁx using built-in integrations to Slack, ServiceNow, Jira, and more.

SOME IMPORTANT FEATURES ARE:

4. Extensibility: Built on Wiz's robust and fully documented webhooks and APIs that enable easy integration to any data platform you need.

3. Business Plan: The business plan offers 10 collaborators, 100 GB storage space, a standard marketing suite, standard site analytics, accept payments, and standard e-commerce. The business plan costs Rs. 799/month.

1. Light Plan: The light plan offers just the basics. 2 collaborators, 2 GB storage space, a light marketing suite, and a free domain for 1 year. The price of the light plan is Rs. 199/month.

WIZ PLANS: 4. Business Elite: The elite plan offers 15 collaborators, unlimited storage space, an advanced marketing suite, advanced site analytics, advanced developer platform. With more features added, the business elite plan is up to Rs. 1,599/month.

2. Core Plan: The core plan has 5 collaborators, 50 GB of storage space, a basic marketing suite, a free domain for 1 year, basic site analytics, accept payments, and basic e-commerce. The price of the core plan is Rs. 399/month.

5. Enterprise Plan: This plan offers everything without any restrictions. Unlimited collaborators, multi-site management, single sign-in, dedicated success manager, and much more. The prices are not revealed yet in this one.

30 | January 2024

Customer Reviews: A lot of businesses are using the Wiz cloud security system and seem quite satisﬁed with it. The features it offers, the amount of information, the User Interface, and plans are very much on-point. A lot of customers are happy about the quick response of the backend team to help in matters of despair.

COMPLETE VISIBILITY OVER MY CLOUD ASSETS AND THEIR SECURITY POSTURE, LIKE MAGIC.” The UX amazingly, it's responsiveness and ability to pack tons of data into a single page. You can see everything you need and if it is not there pre-built, you can just filter out exactly what you are looking for and get the whole picture just via the security graph. Wiz can dig deep and find connections between components, asses those, and emphasize the critical from everything else. I can prioritize with Wiz with no effort on my part and most importantly I can customize the rules to fit my organization perfectly with unmatched granularity. Lastly, the recommendations are precise.

LEADER IN CLOUD SECURITY MONITORING!” Wiz has helped my team and me gain visibility and context into the security health of our cloud resources. Its recommendations and proactive screening of cyber and cloud vulnerabilities along with tailor-made remediation and preventive actions have helped us stay risk-aware and secure our cloud assets in a single place.

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C A S E S T U D Y 34 | January 2024

CRAFTING SUCCESS IN THE WORLD OF LUXURY FASHION

e all dream of owning those popular luxury items, especially from the fashion capitals like Milan, New York, and Paris, where the most reputed fashion brands come from. Every brand has an inspirational story. Have you ever thought about the story behind these brands? The stories of their origin, the cities they came from? When we talk about luxury, heritage, craftsmanship, and stylishness in ultraluxury leather and silk products, there's one name that easily comes to our mind – Hermes. In this article, we will get to know the story of this unique luxury brand. Let's go through the deep story of the brand, from selling Haut à Courroies (saddle bags) to Hermès Birkin. In short, let's discuss the origin, history, marketing strategies, and market presence of the brand.

Hermès Birkin bag

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Moved to 24 Rue Du Faubourg SaintHonore in Paris in 1880

Hermes offered items that met society's needs during the interwar period in 1992

First men's ready-to-wear garments were introduced in 1925

The ﬁrst silk scarf was made with Jeu des Omnibus et Dames Blanches in 1937

Tie was introduced in 1949

The start of success after The Kelly bag in 1956

The ﬁrst women's readyto-wear collection was introduced In 1967

New Métier, Beauty Creation in 2020

Birkin bag was introduced in 1984

Hermes opened its 19th leather workshop, located in Guyenne (Gironde) in 2021

Thierry Hermes founded the company in 1837

History of Hermes:

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Challenges Faced By Hermes: 1. Continuous takeover interest from LVMH: The brand has faced persistent takeover interest from rival LVMH, which quietly acquired a 17% stake between 2002 and 2010. This led to a legal dispute, resulting in LVMH selling down its stake. The brand defends its independence through a private holding company with the ﬁrst right of rejection for family share sales, preventing LVMH takeover. In 2011, over 50 Hermès successors formed a co-operative named H51, holding 50.2% of shares and assuring not to sell it for two decades. Two family members outside the cooperative also resisted LVMH, ensuring that the brand operates independently. 2. Succeeding in China: The brand is taking a careful and creative approach to enter into China's luxury market. Despite being in China since 1997, they have opened only one store each year since 2015. They plan to make each store a special experience, highlighting craftsmanship and connecting with China's traditions. This is different from the developing shopping culture in Asia. In 2012, they also launched Shang Xia, a Chinese luxury brand that focuses on Chinese craftsmanship. The company keeps its brand exclusive by avoiding ﬂashy displays, logos, and celebrity advertisements that are suitable with the government's restriction on excessive displays of wealth. However, whether this strategy works depends on how Chinese consumers view luxury Products. 3. Strengthening the Hermes brand equity beyond leather and silk: The brand is known for its luxury leather and silk products and is working on strengthening its brand in other categories. For example, its watchmaking division, La Montre Hermès, has a 90-year history but only contributed 3% to the brand's total revenue in 2019. The newly appointed CEO sees potential for qualitative growth but admits it will be a slow journey to establish the watchmaking division. Similarly, other categories like perfumes and jewelry are growing in sales, but they haven't reached the success levels of the leather and saddlery products division. They aim to build stronger brand equity beyond its traditional strengths in leather and silk.

Strengthening the Hermes brand equity beyond leather and silk

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Y D U

1. Chanel: It is a private company owned by the Wertheimer family and the headquarters of the company is located in London. The brand specializes in women's ready-to-wear clothes, luxury products, and other accessories.

2. Christian Dior: The brand was established in 1946 and controlled and chaired by French businessman Bernard Arnault, The brand is famous for perfumes and cosmetics, watches and jewellery, and fashion and leather goods.

Top 5 Competitors of Hermes:

3. Burberry: The brand was established in 1856 by Thomas Burberry, and the headquarters of the brand is located in London. The brand designs and distributes ready-to-wear garments including trench coats, leather accessories, and footwear. 4. Ralph Lauren.: The brand was established by Ralph Lauren an American fashion designer in 1967 and the headquarters of the company is located in New York. The company produces products ranging from the mid-range to the luxury segments.

5. Prada: It is a luxury Fashion brand established in 1913 in Milan by Mario Prada. It is famous for its leather handbags, travel accessories, shoes, ready-to-wear garments, and other accessories

Hermès Birkin bag

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Marketing strategies of Hermes: 1. Preserve the brand identity as a luxury brand while adapting to market trends and customer's needs.

4. The brand used social media to show its products, stores, and collaborations.

2. Various marketing strategies like branding with its classic luxurious products, advertisements, campaigns, and collaborations.

5. The brand has also collaborated with Apple to create a limited edition Apple watch for their customers.

3. The brand targets high-net-worth individuals who appreciate the quality of luxury goods

6. The brand's exclusive products help to maintain the brand's position as a symbol of luxury.

Well-known marketing campaigns of Hermes: 1938

Kelly en Perles

J'aime mon Carre Ka Maison des Carres Festival des Metiers

Leather Forever

2011

2015

Hermes Editeur Hermes Horse Exhibitions

2014

2012

Wanderland

2013

2018

Hermesistible

2016

The Gift of Time

Hermes Silk Mix

2020

Hermes Beauty

Hermes Upcycling

2019

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Market Value of Hermes:

As of January 2024, the brand holds a market capitalization of $211.87 billion, ranking as the 49th most valuable company globally. In 2022, it made a worldwide total revenue of approximately 11.6 billion euros and a growth of over 20% compared to the previous year.

11,602

15,000

8,982 2022

2021

6,389 2020

6,883 2019

5,966

5,549 2017

2018

5,202.2

4,841 2015

4,118.6 2014

3,754.8 2013

3,484.1 2012

2011

2,400.8

1.914.3 2009

2010

1.764.6

2008

2,500

1,625.1

5,000

2,841.2

7,500

2016

10,000

2007

Revenue in million euros

12,500

FAQs:

Source- Total revenue of Hermès worldwide from 2007 to 2022 - statista

1. What is the Hermes brand best known for? Ans: The brand is famous for its exclusive handbags. 2. What is the price of a Kelly bag? Ans: The Iconic Kelly bag comes in various sizes whereas Kelly 20cm would cost around $8,250. 3. What are the most popular Hermes bags in 2023? Ans: Hermès Birkin 30 en Desordre was the most popular bag in 2023. 4. What is the cheapest Hermes-Paris bag type? Ans: Aline Bag is the cheapest item worth $1,925. 5. Are Hermes-Paris bags an investment? Ans: It is the best option if you are looking for the highest ROI on luxury goods.

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Lakshadweep is like a real-life Avalon, a mysterious island from the Arthurian legend. Similar to the Avalon’s legendary charm, Lakshadweep islands are known for its beautiful and isolated coral atolls. It also features stunning lagoons that disguise many biodiverse mysteries beneath their surface. In Lakshadweep, cultural treasures and vibrant marine life create a unique attraction, making it a real-world counterpart to the legendary Avalon. It’s a place where time seems to stand still, and the boundaries between reality and fantasy blur. This article makes that boundary a bit clear and denes everything you need to know about Lakshadweep islands.

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HISTORY OF LAKSHADWEEP 44 | January 2024

Arrival of a Muslim saint Legend has it that a Muslim saint, guided by a dream of the Prophet, traveled to Lakshadweep to spread Islam. Initially rejected, a girl fell in love with him, leading to conﬂict. The saint's prayers caused temporary blindness, and when he left, sight returned. Through miracles, he won people's trust, and Lakshadweep embraced Islam, blending Islamic and Hindu traditions. Today, his grave on Andrott Island remains sacred.

The Race between India and Pakistan In 1947, right after India gained independence, Pakistan eyed Lakshadweep despite the geographical distance. Sardar Patel, the Home Minister, swiftly acted. The Mudaliyar brothers from Malabar, with a limited battalion and scarce weapons, hoisted the Indian ﬂag on Lakshadweep on Patel's orders. Just in time, a ship with a Pakistani ﬂag approached, creating a nail-biting situation!

First humans to set foot on Lakshadweep King Perumal of the Chera dynasty is believed to have converted to Islam and left for Mecca from his Malabar empire in the 7th century. Hindu sailors who were searching for him landed on Bangaram island after their ship was wrecked in a storm near Lakshadweep. When they returned to Malabar, they explored other Lakshadweep islands. Later, a group from Malabar, including sailors and soldiers, settled permanently on Amini Island.

The Portuguese & British invasion In the 1490s, the Portuguese attempted to colonize Kochi but were driven away. They then turned Lakshadweep into a seafarers' hub, exploiting coconut coir. Islanders cleverly ousted them later. Over time, Lakshadweep's rule shifted among Malabar royal houses, eventually under the care of the Arakkal family. Dissatisﬁed with oppressive rulers, islanders sought help from Tipu Sultan in Mangalore, Karnataka. Following discussions, Tipu gained control over parts of Lakshadweep. After Tipu's demise in the 1790s, the British acquired ﬁve islands under him. This might explain the rare presence of Kannada speakers in Lakshadweep.

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These points broadly summarize the history of Lakshadweep Islands. However there are many more such tales that deﬁne the mystique of this place.

ECONOMY OF LAKSHADWEEP ISLANDS Agriculture and shing: Lakshadweep relies on coconut palms for agriculture, exporting copra to the mainland. In certain areas, coral removal and organic fertilization enable the cultivation of bananas, vegetables, root crops, and millet. Fishing, especially for tuna, is a signiﬁcant economic activity, with skilled navigators using traditional boats called odam to sail between islands and the mainland.

Manufacturing: Lakshadweep’s main industry revolves around ﬁsh processing, particularly tuna. Minicoy hosts a tuna cannery and follows traditional bonito drying methods. Other manufacturing activities in the region include coir production, hosiery production, weaving, and boat building.

Lakshadweep Tourism: Lakshadweep promotes responsible tourism with mandatory permits and governmentsponsored tour packages. Additionally, the islands boast vibrant coral reefs and pristine beaches, offering a unique natural experience.

Transportation: Lakshadweep is linked to mainland India by sea and air. The nearest seaport is Kozhikode and ships to the islands depart from Kochi. Agatti Island has an airport with regular ﬂights to and from Kochi. Helicopter services connect the mainland and islands. However, Lakshadweep has limited road infrastructure, with only a few miles of roads.

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Eco-System at Lakshadweep

Ÿ Why visit Lakshadweep?

Ÿ Land and Climate:

Just 10m from the shore, dive into turquoise waters to discover vibrant coral and Nemo (yes, the Clownﬁsh). The islands, surrounded by coconut groves, offer constant sea views as you drive. With a small population of 66,000, it feels like there are more coconut trees than people. Lakshadweep’s regulated tourism preserves its marine and land ecosystems, creating an eco-friendly haven. For an affordable beach getaway with India’s cleanest shores, head to the less-explored Lakshadweep.

Lakshadweep consists of small islands, without exceeding the width of 1 mile. The Amindivis are the northmost, and Minicoy is the southmost. Inhabited islands are mostly coral atolls, with higher eastern sides suitable for living and lagoons on the west protecting from monsoons. The sandy soils are coral-derived. Temperatures range from about 70 °F to nearly 90 °F throughout the year. Cyclones rarely make landfall on the Arabian Sea islands, but their associated winds and waves can alter the topography. Ÿ Plant and Animal Life: Lakshadweep Islands teems with coconut palms and diverse trees, including banyans, casuarinas, pandani (screw pines), breadfruits, tamarinds, and tropical almonds. Betel nuts and betel leaves thrive here. In the surrounding waters, sharks, bonitos, tunas, snappers, and ﬂying ﬁsh are prominent, while manta rays, octopuses, crabs, turtles, and various gastropods abound. The islands also host a variety of water birds like herons, teals, and gulls. Ÿ People and Faith: People in Lakshadweep, except on Minicoy, trace their roots to migrants from the Malabar Coast in southwest India, arriving before the 7th century CE. These migrants, later converting to Islam, established the predominant religion in Lakshadweep. While Islam is the main faith, remnants of the original Hindu migrants’ religious and social practices persist, as seen in matrilineal kinship and caste-like groups. Malayalam is the primary language, with Mahi spoken on Minicoy and some Hindi speakers. The population is concentrated on Andrott, Kavaratti, Minicoy, and Amini islands. What, Where, and Why Lakshadweep Islands? Ÿ What and where is Lakshadweep? Located 500 km southwest of Kochi, the 4200 sq km lagoon land of Lakshadweep comprises 36 islands, of which only ten are inhabited, covering a total landmass of 32 sqm. Despite its political and historical connection to India, it remains somewhat isolated from mainland developments. The islands faced challenges due to the delayed communication of Gandhi’s assassination, which took 14 days to reach them. Primarily dependent on imports, from tissue paper to vegetables and electricity, everything comes from the Indian mainland, as the islands lack power plants for electricity generation.

Ÿ How to reach Lakshadweep? Start your Lakshadweep journey in Kochi, Kerala, accessible by cruise or flight. Kochi, a delightful blend of colonial and Malabar architecture, offers a fascinating start. Spend a few days exploring this vibrant city before choosing between a flight or cruise to Lakshadweep Islands based on your preferences. Once on the islands, walking is sufficient, as they are easily navigable. Boats are the primary mode of transport, and while there’s a chopper service, it’s pricier for island hopping. Best Things to do in Lakshadweep: A Group of 36 Islands 1. Don’t miss the beautiful view during Agatti’s landing After landing at 30+ airports worldwide, most flights are uneventful. Ladakh stands out with its stunning Himalayan views, but nothing compares to Agatti’s runway, Measuring 7 km on Google Maps. A 120m-wide black runway, seemingly floating amid turquoise waters, bordered by green bushes and white sand. It is one of the most beautiful sights as your first glimpse of this island paradise is from the plane. Capturing the moment is like securing a Lakshadweep travel permit – challenging. 2. Go Scuba Diving and Snorkeling Dive into the wonders of Lakshadweep Islands through scuba diving and snorkeling. Although smaller than the Red Sea in marine life, it’s perfect for occasional divers. Boats take you to prime diving spots, while just a short walk from your room unveils a psychedelic underwater world for snorkeling. Wear water-resistant shoes to explore sunken shipwrecks with metal plates underneath. The underwater is covered with vibrant corals and fish, disconnecting you from the everyday hustle. Experience the magical transition from chirping birds to the soothing sound of flowing water. The diving instructors there can summon a school of fish with a snap, creating a mesmerizing underwater spectacle.

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3. Have a hammock dream. Lie back and dream in a hammock amid the mesmerizing beauty of Lakshadweep. For non-avid sailors, the irresistible beachscape keeps us outdoors, away from our rooms. The soft sand is inviting, but locals frequent the beach in the evening. For a peaceful nap, savor your heavenly “Me Time,” observing palm leaves sway and the turquoise water transforms into golden hues. 4. Explore Islands and Fishing Adventures. Fall in love with an island, where the coral world is a short walk away, and good food is always at your fingertips. The true charm, however, lies in scuba diving and boat rides. Engage with local boatmen and learn the art of fishing with sharp hooks. Witness fishermen patiently waiting with widespread nets in shallow lagoons. Despite not spotting turtles while diving, the fishermen had caught one in their nets, releasing it back into the sea. As a seafood enthusiast, relish the delicious catch cooked by boatmen, offering an authentic taste of Lakshadweep. Experience island hopping, engage in fishing, and savor the best Lakshadweep cuisine. 5. Sunset Magic in Lakshadweep Islands Lakshadweep offers a unique sunset experience. There is no need to scout for the perfect spot, whether on the beach with kids flying kites or on a boat heading back to Kavaratti, facing west unveils a mesmerizing sunset. The sun, seemingly larger, paints the turquoise waters in shades of gray and copper. The beauty of Lakshadweep is that you can savor this magical moment without any prior planning. Just face west and let the enchantment unfold. Lakshadweep vs Maldives: A Closer Look into the Controversy The Indian Prime Minister, Narendra Modi’s recent visit to Lakshadweep on January 2, 2024, has triggered a significant shift in travel plans for many Indians, diverting attention from the Maldives. While this move is beneficial for the Indian economy, questions arise about Lakshadweep’s readiness for a sudden surge in tourism. Obtaining a permit is a prerequisite for visiting Lakshadweep, even for Indian citizens, setting it apart from more accessible destinations like Andamans or Pondicherry. Striking a balance, the local authorities must manage tourist inflow to prevent over-tourism and maintain the island’s unique charm. With the local community’s pride and love for Lakshadweep Islands, there is confidence that conscious travel practices will be embraced. Tourists must view these

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places beyond being mere backdrops for Instagram selfies. As we advocate to “Save the earth,” let’s remember that nature has its ways of preserving itself, urging us to travel responsibly and respect the destinations we explore. Why Choose Lakshadweep over Maldives? Lakshadweep has a unique charm that might make it a preferred choice over the Maldives. Here’s why: 1. Less Crowded: Lakshadweep is quieter and less crowded than the Maldives. Strict entry regulations help maintain the islands’ pristine beauty, offering a more serene and secluded atmosphere. 2. Authentic Cultural Experience: Lakshadweep provides a genuine Indian cultural experience. Interact with local communities, learn about traditions, and immerse yourself in an authentic cultural environment. 3. Untouched Natural Beauty: Known for its untouched natural beauty, Lakshadweep boasts pristine coral reefs, lagoons, and marine life—ideal for nature lovers and those into underwater activities. 4. Biodiversity: Home to diverse marine life, including various fish, coral, and turtles, Lakshadweep is a paradise for snorkeling and diving enthusiasts. 5. Government Regulations: Strict government regulations in Lakshadweep preserve ecological balance and promote sustainability, making it an attractive destination for environmentally conscious travelers. 6. Less Commercialized: Lakshadweep is less commercialized than the Maldives, offering an off-the-beaten-path experience. Limited tourist infrastructure contributes to a more authentic and unspoiled environment. 7. Cost Considerations: Traveling to Lakshadweep can be more cost-effective compared to international destinations like the Maldives, eliminating the need for international flights.

Comparison of Trip Costs: Lakshadweep vs. Maldives Here is a detailed breakdown of the estimated expenses for a romantic getaway to the enchanting destinations of Lakshadweep and the Maldives. From ﬂight costs to daily expenditures, this comparison aims to assist travelers in making an informed decision based on their preferences and ﬁnancial plans.

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