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WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | NOVEMBER 2023

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Most Trusted

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Case Study Mercedes: A Class Apart

Why Interlaken in

Switzerland should be your next Adventure Destination?

SEO Blog The Bermuda Triangle: An Unsolved Enigma

Dr. Mei Gechlik Founder, CEO

Article 42. 5 Property Investment Tips For First Time Property Investors

SINOTALKS LLC Navigating the Landscape of Providing Law & Policy Information

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From Editor’s Desk

Tested and Trusted Resources! Dear Readers, It is with great pleasure and a sense of responsibility that we present to you the latest edition dedicated to being the “Most Trusted Law & Policy Information Provider.” In an era where information is abundant but accuracy is paramount, our commitment to delivering reliable and insightful content remains unwavering. In this issue, we continue our mission to serve as your go-to source for comprehensive and trustworthy insights into the ever-evolving landscape of law and policy. Our team of seasoned writers, legal experts, and policy analysts has worked diligently to bring you articles that not only inform but also empower you to navigate the complexities of the legal and policy realms. As we navigate an increasingly interconnected global community, understanding the intricacies of legal systems and policy frameworks is crucial. Whether you are a legal professional seeking indepth analysis, a policymaker making decisions that impact communities, or a concerned citizen striving to comprehend the implications of legislative changes, our magazine is designed to cater to your diverse needs. In this issue, you will find thought-provoking articles on emerging legal trends, insightful interviews with prominent legal and policy figures, and analyses of recent landmark cases. We delve into issues that shape our societies, exploring the delicate balance between security and privacy, the challenges of emerging technologies, and the ongoing pursuit of justice and equality. On the cover, we have featured SINOTALKS® LLC, which is addressing the growing need for a trusted resource highlighting China law and policy to help decision-makers around the world find strategic solutions to problems affecting China and beyond. In a very formal discussion with The Enterprise World, Dr. Mei Gechlik (Founder, CEO) shed light upon the specific journey of the company, and difficulties it faced in the beginning. We hope you have a great read!

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

In less than two years, the website of SINOTALKS® (i.e., sinotalks.com) has attracted more than 100,000 users from nearly 160 countries. Most users are based in India, China, the United States, Pakistan, Nigeria, Brazil, Saudi Arabia, Venezuela, Kenya, and the Netherlands. Apparently, readers value our bilingual publications. In addition to this newsletter mentioned above, two other publications stand out. First, SinoExpressTM, a monthly newsletter that delivers select significant updates pertaining to China law, policy, and business, has gained more than 1,400 subscribers since it was launched in July 2023. Second, SinoForum&ForesightTM features excellent articles authored by lawyers and other experts from different countries, including China, Israel, and the United States. Because of these and other achievements, Dr. Mei was identified by The Women Leaders Magazine as one of the “20 Most Inspiring Women Leaders 2022” and was invited to have a speaking tour in China in June 2023.

LEADERS IN SPOTLIGHT

On the cover of this issue, we have featured SINOTALKS® LLC, which is addressing the growing need for a trusted resource highlighting China law and policy to help decision-makers around the world find strategic solutions to problems affecting China and beyond. In a very formal discussion with The Enterprise World, Dr. Mei Gechlik (Founder, CEO) shed light upon the specific journey of the company, and difficulties it faced in the beginning.

CONTENTS

SINOTALKS LLC

Why Interlaken in Switzerland should be your next Adventure Destination?

upshot

22 cASE STUDY

Mercedes: A Class Apart

5 Property Investment Tips For First Time Property Investors

Article

42 Blog

The Bermuda Triangle: An Unsolved Enigma

48 Review

Product Review: Asana

NEWS Private company wants to clean up space junk with ‘capture bags’ in Earth orbit READ MORE

Second Contract for Inflatable Catch Bags This will be TransAstra’s second contract for inflatable catch Google launches bags in recent years. Additionally, they were given a NASA early-stage contract for 2021, which initially had an on asteroid or space rock capture However, watermarks for AI- emphasis TransAstra quickly understood that asteroids and space face many of the same difficulties. According to firm generated images debris representatives, asteroids produce pebbles, while space READ MORE

debris can produce minute fragments that mimic the motion of pebbles in space.

False photos and edited images Tech companies are frantically trying to come up with a reliable method to recognize and flag modified information as deep fakes and edited photos and videos become more convincing. In recent months, AI-generated images of Pope Francis wearing a puffer jacket and the former president of the United States being detained were extensively shared before he was charged. Vera Jourova, vice president of the European Commission, urged signatories to the EU Code of Practice on Disinformation, which also includes Google, Meta, Microsoft, and TikTok, to “put in place technology to recognize such content and clearly label this to users” in June. With the introduction of SynthID, Google has joined the expanding list of Big Tech firms and startups that are looking for answers. Some of these businesses go by names like Truepic and Reality Defender, highlighting the possible risks involved in the quest to safeguard our perception of what is genuine and what is false. Tracking the source of content While Google has mostly adopted its own strategy, the Coalition for Content Provenance and Authenticity (C2PA), an Adobebacked group, has been at the forefront of digital watermark efforts.

Joel Sercel, founder and CEO of TransAstra, stated in the study, “We subsequently realised this is the greatest thing ever for orbital debris cleanup.” The business suggests using a space tug they call Worker Bee to manoeuvre this bag around low Earth orbit in order to collect numerous pieces of junk. Such technology might not be ready for spaceﬂight for several years or even decades. But there will be a lot of work to accomplish even if the mission completely succeeds and gets to space.

Frozen vegetables recalled due to possible listeria contamination

No actual consumer reports of human illness The 22 goods, which came in different sizes and brands and were sold nationwide at retailers like Kroger, Food Lion, and Albertsons Cos. shops, have been recalled by the food manufacturer with offices in Washington and Michigan. The notification from the firm states that “no other products have been affected.” According to the firm, “there have been no actual consumer reports of human illness or other complaints associated with this product” as of the time of publication. According to one customer’s third-party test results for the IQF sweet-cut maize, the recall has been started because completed products may potentially be contaminated with Listeria monocytogenes, according to a statement from Twin City Foods, Inc. Customers who may have purchased the recalled goods are asked not to consume them and to return them to the place of purchase for an instant full refund. Customers with more inquiries can get in touch with Twin City Foods by calling the number provided in the FDA website announcement.

SINOTALKS® Navigating the Landscape of

PROVIDING LAW & POLICY INFORMATION Dr. Mei Gechlik Founder, CEO

12 |NOVEMBER 2023

Cover Story www.theenterpriseworld.com | 13

Laws and policies have a paramount impact on the day-to-day life of everyone. Staying up-to-date with changing frameworks of rules helps businesses, individuals, and institutions to ensure that they are operating within the legal framework. Non-compliance with the laws and regulations can lead to financial losses of the company and damage to its reputation. Ignorance of positive legal changes can result in missed opportunities that the company could otherwise leverage to grow strong. Law and Policy Information Providers guide businesses and individuals to understand the complexities involved and make informed decisions. SINOTALKS® LLC addresses the growing need for a trusted resource highlighting China law and policy to help decision-makers around the world find strategic solutions to problems affecting China and beyond. In a very formal discussion, Dr. Mei Gechlik (Founder, CEO) shed light upon the specific journey of the company, and difficulties it faced in the beginning. Here are some excerpts from the exclusive conversation.

14 |NOVEMBER 2023

1. Could you provide more speciﬁc information about the company? After building a three-decade-long career in think tanks and academia, I founded SINOTALKS® in 2021. The organization is a think tank and consulting business based in Silicon Valley. It empowers professionals and business leaders with knowledge about China law and policy and helps them seize global opportunities and minimize risks. 2. What obstacles or diﬃculties did you encounter in the beginning? Although many people knew about my experiences as a professor teaching China law and business at Stanford Law School (2007 to 2021) and as the founder and director of the school’s groundbreaking China Guiding Cases Project (2011 to 2021),

SINOTALKS® was completely new. I had to focus on branding—neither locally nor nationally, but globally! 3. What specific event or factor catalyzed the growth of the company? One week after SINOTALKS® was launched, LinkedIn gave me an opportunity to have my own newsletter. I immediately launched SINOTALKS® In Brief, a newsletter that carries this description: “demystifies China law, policy, and business to help you craft evidence-based strategies for your China-related issues.” Many people saw the value of the newsletter and the number of subscribers grew quickly. Now, there are nearly 5,000 subscribers, many of whom are judges and policymakers in different countries as well as business leaders in their industries. Among my most valued

Cover Story

》

insights shared via this newsletter are those shedding light on little understood topics such as China’s strategic policymaking and judicial decision-making processes. 4. Could you provide some insights into how the company's performance metrics and data have evolved since its establishment? Can you share some statistics or ﬁgures to illustrate this change? In less than two years, the website of SINOTALKS® (i.e., sinotalks.com) has attracted more than 100,000 users from nearly 160 countries. Most users are based in India, China, the United States, Pakistan, Nigeria, Brazil, Saudi Arabia, Venezuela, Kenya, and the Netherlands. Apparently, readers value our bilingual publications. In addition to my own newsletter mentioned above, two other publications stand out.

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5. What factors or elements do you attribute to your company's sustained success over time? Trust and conﬁdence are the two essential elements of my company’s success. My track record of success and the transparency of my work over the past decades help us build the trust needed for this type of business. In addition, the formation of the SINOTALKS® Advisory Board, which consists of ten distinguished individuals inside and outside China, allows those who don’t know me to feel assured that we have won the trust of many outstanding people. Conﬁdence accumulates when readers notice the quality of our published insights and when our clients see how we apply our in-depth knowledge to solve their problems. 6. How do you decide to take the company a step further in terms of your products/services? Solving clients’ problems is important but is a rather passive approach. A more proactive approach is to play a leadership role to help shape the future of the global business landscape, in the hope of creating a better environment for our clients’ long-term success.

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That’s why I feel honored to serve as a member of the U.S.-based National Small Business Association Leadership Council and as an advisor to a Nigeria-based organization committed to training young entrepreneurs in Africa. 7. Have there been any recent additions to your lineup of products or services? Is there anything particularly exciting or noteworthy that you'd like to highlight or discuss? Connecting SINOTALKS® with the global audience is significant. I am very excited that two important articles written by me were recently published in The Rio Times, one of the most influential English newspapers in Latin America. In addition, I was interviewed by a well-respected podcast host to discuss a wide range of topics related to U.S.-China relations. 8. In your opinion, what are the duties and obligations of an entrepreneur? Every entrepreneur has two key responsibilities: Ÿ Update your Vision regularly—stay educated (by reading and by talking with real players etc.) to update your vision about opportunities and risks lying ahead. Ÿ Conduct Self-critiques honestly—examine thoroughly your own strengths and weaknesses. The acronym “VS” from the words Vision and Self-critiques stands for “versus”, meaning “against”. To be fully prepared for your competition with others, work against yourself first. Constantly challenge your own ideas and actions so that you are fearless when others criticize you

Dr. MEI GECHLIK Dr. MEI GECHLIK

First, SinoExpressTM, a monthly newsletter that delivers select significant updates pertaining to China law, policy, and business, has gained more than 1,400 subscribers since it was launched in July 2023. Second, SinoForum&ForesightTM features excellent articles authored by lawyers and other experts from different countries, including China, Israel, and the United States. Because of these and other achievements, I was identified by The Women Leaders Magazine as one of the “20 Most Inspiring Women Leaders 2022” and was invited to have a speaking tour in China in June 2023.

Cover Story www.theenterpriseworld.com | 17

9. Could you provide a concise overview of your professional background and experience? Prior to the establishment of SINOTALKS®, I led Stanford Law School’s China Guiding Cases Project (“CGCP”), a groundbreaking project that I founded in 2011. As the Director of the CGCP from 2011 to 2021, I managed a team of nearly 200 members to bring the project’s analyses—contributed by U.S. and Chinese judges, officials, other experts, and the CGCP team—to nearly 250,000 readers from over 100 countries. The high quality of China Law Connect ( 中国律连》), a bilingual quarterly journal that I launched and led my team to edit, was widely recognized by academics and legal professionals. In addition, I have presented at various forums, including the World Bank, the Open Government Partnership Global Summit, U.S.−China Legal Exchange Conferences, the Supreme People’s Court of China, the Guangdong High People’s Court, and the Belt & Road Initiative conference organized by the Ministry of Foreign Affairs of China. At Stanford University, I also taught China law and business at the law school from 2007 to 2021 and served as a visiting fellow at the Hoover Institution from 2010 to 2012. Prior to this experience, I worked from 2001 to 2005 for the Carnegie Endowment for International Peace, a Washington D.C.-based think tank, to analyze China-related topics, including trade, intellectual property, and the impact of China’s accession to the World Trade Organization on the country’s reforms. I have testified before the U.S. Congress on various topics regarding mainland China and Hong Kong and have advised the United Nations and the Chinese government on implementing rule of law programs. During the important years immediately before and after Hong Kong’s

18 |NOVEMBER 2023

handover to China, I was a tenured professor in the city, teaching constitutional law, administrative law, and business law. I have also served as a visiting professor/guest lecturer, teaching China law and/or business at Peking University (at the Shenzhen campus), Renmin University (in Beijing), the University of Vienna, and Harvard Law School. I am admitted as a barrister in England, Wales, and Hong Kong and is a member of the Bar in New York and the District of Columbia. I received an M.B.A. in Finance from the Wharton School at the University of Pennsylvania and a Doctor of the Science of Law (J.S.D.) from Stanford Law School. At Wharton, I was awarded the two-year Joseph Wharton/Sheldon K. Tsu Scholarship. At Stanford, I was named an Asia-Pacific Scholar and awarded a two-year full scholarship. 10. Is there a particular experience or interaction with your clients that stands out and you'd like to emphasize or share? During my speaking tour in China in June, I met with a group of officials in Hangzhou, where Alibaba is headquartered. Like many other officials in China, they faced economic challenges and had to think of a plan to improve the economy. Based on the unique qualities of the city, I presented some key ideas for their reference. They were surprised to learn how I could help them see a “limitation” as an “asset”. This is an example to illustrate that sincere outsiders can often help insiders think outside the box. More importantly, it’s extremely important for policymakers to deepen understanding through dialogues like this. 11. In such a highly competitive environment, how do you manage and thrive? I see that I am bringing solutions to good teams and empowering them so that they can win in the rat-race. Helping keep the race fairer motivates me to stay active.

Cover Story

and/or your work.

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22 |NOVEMBER 2023

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Where are you planning to go on your next vacation? If you are looking for an adventurous trip, Interlaken in Switzerland is waiting for you. It welcomes you with a prolific scenic beauty surrounded by the Alps Mountains. The city offers adventurous and stunning experiences that will blow your mind and fill up your holidays with unforgettable memories.

2.Paragliding: If you are looking to get some adrenaline rush and

The fresh and turquoise waters ﬂowing from the mountains will energize your soul and leave your mind with peace. The heart-pumping activities are ready to give you the adrenaline rush and melt down the stress. In this article, you will read about various things you can do at Interlaken in Switzerland, the best time to visit the city, as well as the best hotels to stay and enjoy your holiday.

3.Hiking: There are several prime hiking spots at Interlaken in Switzerland.

Things to do at Interlaken Interlaken in Switzerland is a heavenly beautiful town nestled amidst the shimmering Lake Thun and Lake Brienz, waiting to leave you awestruck by its beauty and charm. Being the adventure capital of Switzerland, you can try various breathtaking activities in Interlaken. Some of them are as follows:

1.Canyoning: Interlaken in Switzerland is famous for canyoning. When a river runs through a canyon, you can enjoy swimming, sliding, rappelling, etc. in its course. Canyoning gives you the world-class experience of thrilling adventure sports. It even has 2 different canyons that offer different difficulty levels; Chili Schliere and Grimsel. Moreover, you can enjoy exciting scenic views of the Swiss Alps.

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feel like a free bird in the open air, you must grab an experience of paragliding at Interlaken. Tandem paragliding ﬂight oﬀers a skilled, trained pilot to ride along with you so if you are a beginner, you do not have to worry about anything else.

Jungfrau region is the ideal spot for hiking activities. You can choose your favorite hiking spot depending on the accessibility and kind of stamina you have. Harder Kulm, 50km far from Interlaken, is one of the best spots for hiking where you will be rewarded with wonderful views of the town, the twin lakes, and the mountains beyond.

4.Skydiving: You will encounter a breathtaking adventure while skydiving at Interlaken in Switzerland. Jumping out of a plane or helicopter is an unbelievable experience for every traveler in Interlaken. You probably don't need prior training before skydiving here. A trained professional will harness you with proper guidance. Hence, you just have to relax and enjoy this exciting activity.

5.Bungee Jumping: Bungee Jumping is one of the most famous outdoor activities at Interlaken in Switzerland. Stockhorn bungee is a wellknown site for bungee jumping, where you are lifted 134m in a gondola, and the scenery from above is truly insane. Be ready to experience a plunge from above and a free-bird fall from the tranquil mountains and the lake below. You may feel how early it ended but the memories will stay forever.

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6.Kayaking: Kayaking is the best peaceful experience on the water and an opportunity to go close to nature. You can enjoy a relaxing kayaking tour between the late afternoon and early evening. Certiﬁed guides are there to help you with paddling skills and exploring the waves below cliﬀs. At the end of kayaking, you will realize how your every tension melted down with every ripple on the surface of the water.

7.Train Ride to Jungfraujoch: Boarding a train on top of Europe is one of the popular activities at Interlaken in Switzerland. Being one of the highest railway stations in Europe, Jungfraujoch is located at 3,454 meters high. The train starts from Interlaken and reaches Jungfraujoch by stopping at Kleine Scheidegg and Wengen on the way. The entire journey makes you witness the astonishing and stunning scenic beauty of nature which you will rarely ﬁnd anywhere else.

8.Rock Climbing: If you haven't had an exhilarating experience for long, rock climbing is for you. Wearing a harness and clipping it into a string wire while hanging it oﬀ the wall is a breathtaking memory you can have at the Interlaken rock climbing activity. There are friendlier roots for beginners and certiﬁed guides are there to help with appropriate guidelines. You can choose between half-day climbers and full-day climbers according to your convenience.

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The Best Time to Visit Interlaken in Switzerland Interlaken in Switzerland is popular for all the outdoor activities it oﬀers to tourists, and therefore, good weather plays a crucial role. It is situated in the heart of the Alps Mountains and the weather can reach up to an extreme level sometimes. Before embarking on your tourism journey at Interlaken in Switzerland, you should have a clear idea about what is the best time to visit the place and execute adventurous activities. As the research says, it is advisable to take a tour of Interlaken in the summer, however, if you are looking to do paragliding and skiing, winter is the most comfortable season. June to September are the ideal months to visit Interlaken when the temperature is between 18 to 20 degrees Celsius. Talking about the nightlife in Interlaken, in summer, the hotels and restaurants arrange various games at night in which you can have fun with your friends and family.

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Best Hotels To Stay At Interlaken In

SWITZERLAND Interlaken is full of adventure and there are various activities you can enjoy on your trip. If you want to stay in the heart of the city which is equally accessible to all adventurous spots, take a quick look here:

1. Hotel Bellevue:

It is one of the historic hotels located at Interlaken in Switzerland, serving its guests since 1801. Hotel Bellevue is situated with a backdrop of a lake and mountains. Though it has historic touch in its architecture, the hotel focuses on a modern style of furniture with boutique details. Here, you have the opportunity to stay at cottages or apartments as well.

2.Hotel Du Nord: Staying at Hotel Du Nord is a great value for money since it is one of the most expensive hotels in Interlaken. To enjoy the whole property, you can get a bike or bicycle on rent and ride in the area. The hotel oﬀers complimentary breakfast and free parking as well as transport tickets to roam around in the local area. Its rooms are simple and cozy with whitewash and an upgraded balcony.

3.Hotel Berghof Amaranth: The hotel provides a complete mountain view from the window of every room. There is a heated outdoor pool and a beautiful garden with diﬀerent variety of plants and ﬂowers. The hotel is located just 10 minutes away from the charming Wilderswil village. You have to book the rooms in advance as the hotel stands at the top of the list of travelers.

4.Jungfrau Hotel:

The hotel is situated 3 km from the central Interlaken.

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You will experience a stunning mountain view with a homely feeling in the cozy rooms of the hotel. The hotel has a chaletstyle decor in addition to polished rooms and complimentary breakfasts. Moreover, the train station is just two minutes away from the Jungfrau Hotel.

5.Hotel Krebs Interlaken: It is a four-star hotel situated within walking distance from the market that hosts branded food in its restaurant. One of them is a Swiss restaurant where you can enjoy authentic local food with a continental touch. The hotel oﬀers posh but simple rooms and a warm bar that has modern and traditional mixed decor. The rooms have minimalist furnishings that make your stay relaxing.

6.Hotel Interlaken: It was built in 1332 as a public hospital. Over the years, it has become one of the most luxurious hotels to stay and ranks high on the list of celebrity guests. Hotel Interlaken oﬀers beautiful rooms with up-to-date services and an Alpine atmosphere. There is a rustic bar along with pine-clad walls and a stroll.

7.Hotel Beausite: It is six minutes walk away from the Interlaken-West train station. To enjoy a pleasant stay, the hotel provides everything you need. Its rooms are equipped with mini-fridges, coﬀee machines, and an onsite bar in addition to bistro cafes. The hotel could be an excellent option for those traveling on a budget and want most of the money. International restaurants and bus stops are just a few minutes walk away from the hotel.

INTERLAKEN CULTURE Interlaken is a modern tourismcentric town with a strong identity in Swiss culture. You will notice music events in all seasons of the year including Snowpenair, a concert at the foot

of the triple peaks of Eiger, Monch, and Jungfrau. Interlaken celebrates New Year which mentions spectacular views of ﬁreworks. Furthermore, there is

a worldwide famous International Street Artist Festival in Interlaken. It observes a vibrant mix of artists, who come from diﬀerent countries over the world to showcase their talent. Interlaken hosts International Jungfrau Marathon held around September. The famous Unspunnen Festival is a major attraction for international tourists and a great way to know about Swiss culture by being a part of it. It is a golden opportunity for traditional vocations to represent their talent in front of an international audience. In conclusion, Interlaken in Switzerland is a truly remarkable destination that oﬀers an interesting combination of nature and adventure. It is the best playground for adventureloving tourists who will love to experience thrilling activities. The destination will capture every tourist's attention. So pack your bags, make a list of things to carry, book your tickets and let the Interlaken weave its magic on your soul.

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# STORIES TOLD WITH A NEW PERSPECTIVE! www.theenterpriseworld.com

“As a trusted compliance, cyber security, and managed services provider, Fidelitech Solutions Inc. is committed to delivering the most reliable and professional IT services to business owners”

-Bryan Herbstritt President, CIO | CTO of Fidelitech Solution Inc.

32 |NOVEMBER 2023

We all have dreamt of owning a luxury car at least once. When we see one while traveling, this thought crosses our minds. Often out of curiosity, we check on the internet prices of these cars, features, and specifications too. We daydream about a good long drive with our friends or spouse while experiencing the utmost luxury while being in the lap of nature. A sheer surreal experience is what we envision. Being a kid did you ever stop by a showroom of a luxury car brand like Mercedes? To get a glance at the cars on display? Who hasn’t? All of us do that! Mercedes is a perfect blend of top-notch engineering, excellent technology, and luxury at its peak. A featureloaded car with lightning-fast speed and features built by the Germans. Car lovers cannot agree more on the luxury and finesse the brand carries. With a variety of models at our dispense, it is the most loved luxury car brand in the world. Via this article, we’ll take you on the most luxurious and smooth ride. Fasten your seat belts, folks!

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These are the brand names that cannot be said to not be in the loop. Audi, BMW, and Mercedes are brands that are always neck-to-neck in competition. These 3 brands are undoubtedly in competition with each other at all times. 4 Popular Marketing Campaigns of Mercedes: Marketing campaigns are an eﬀort by any brand to stand out. Brands strive to get into the limelight or get noticed. Television advertisements are the best mediums as consumers remember what they see. It made sure while making the ad they were using emotions, convincing the potential customer, and getting noticed by their customer base. These are 4 popular television commercials: 1. Unlock with Mercedes Benz: A very thoughtful campaign launched by Mercedes during the festive season of 2021. The brand strategized to launch this campaign in September 2021 and continue it till the festival season ends. The reason behind this launch was an introduction to an unlocking with the Corona phase. The brand wanted to resurrect the sentiments of humans by availing them of the option of unlocking their dreams. It included easy EMI options on the selected models. A variety of insurance policies were also made available. 2. Merc From Home: A wonderful ad campaign launched in 2020. This campaign was implemented to bring ease in the whole buying process of the product from the comfort of one’s home. It provides an easy and clear method of purchasing a luxury car via the ease of home and especially through the digital process. It is a crystal clear process. From preparing the car to making the

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payment through a digital platform, everything is kept simple and hasslefree. 3. Are You AMG-Ready: Mercedes planned the AMG-Ready campaign to make a shift from only being a brand, to being a performancebased luxury brand. The brand wanted to introduce the AMG subsidiary brand to depict the promising capabilities and newness of its product. The loyal customers were the main target. A 1minute video ad was made to demonstrate the diﬀerent AMG models to increase awareness. The intent of the brand via the campaign was to perform and be combined in the luxury of tomorrow while strengthening the bond between AMG and its customer base. 4. Life Gets Big: This campaign was a special one to highlight the features of the new T class. A van with sliding doors and an improved space within the car that accommodates one family was the theme. A rear window where 3 kids can enjoy the ride or even your beloved pet. This was an introductory campaign to bring to notice the extra space feature of this van. Sliding doors, extra space, and rear window space are the key takeaways in this model T class. Problems Faced by the Brand: 1. Rust issues: Surprisingly enough some customers have complained that the doors, fenders, hinges, and hoods start to rust sometime post purchasing the car. A loyal customer would not like the car to develop rust and make noise. 2. Deaths due to Systemic issues: Post the death of Tata Sons Chairman, Cyrus Mistry, people raised eyebrows on how safe the Mercedes-Benz was. However, the Indian MD of Mercedes

and the CEO of the brand together state that the car collided due to poor road infrastructure and traffic rules. They suggest improvements in these aspects to reduce the death rate due to accidents which is approximately 1.5 lakhs from 2021 to September 2022. 3. Display of error lights on the dashboard: Some error lights are displayed in the model CLA 250 according to customers. Adding to that customers have said the company also takes ages to solve the issue as the display of error lights puts them in a fix too. Competitive Advantage: Mercedes focuses on adapting a differentiation strategy. Quite a noticeable number of features are offered by it, unlike its competitors. Some added features like: Ÿ Blind Spot Monitor Ÿ 8-way power seats with 4-way power lumbar support Ÿ Hand gesture controls Ÿ Hands-free device controls These are some peculiar features of the 2023 Benz GLC SUV. It allows the driver more comfort and enhanced driving experience. These detailed and minute features of the SUV add to the list of features making the car stand out from the competition. If you take notice these are very thoughtful features installed into the SUV leaving no room for any complaints from the customer. The Social Media Game: Mercedes has millions of followers on social media which makes them an overachiever in its digital game. The brand utilizes social media to post finely curated content across all its

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online platforms. They especially take care of crafting user-friendly content wherein people can interact. a. Campaigns to drive traffic: Attractive feature-highlighting videos, shorts, reels, and user-generated content are also implemented to increase its brand engagement. The brand started a user-generated strategy on Instagram wherein it developed a hashtag named #MBPhotoPass. Through this strategy it allowed social influencers, journalists, team members, and even existing customers to curate organic short videos of its cars. About other social media platforms like Facebook, the visuals are very appealing to the human eye. b. Diverse Ways: The content the brand shares on its social media is visually driven and personal stories of existing customers. A very well-planned strategy of posting 2 to 3 times a day is followed diligently by the brand. Its images and short videos are visually driven as they keep it fresh and engaging. Along with videos and images the brand shares a variety of information, car-related news, highresolution images of the brand’s cars at work, upcoming models information, and images. c. Influencer Marketing: Fitness freaks often head out to the mountains with their beasts to test the car’s ability. Fitness influencers make the effort to record a video and post it on their social media feeds. It helps them to reinforce the message when the influencer and the brand are featured and tagged in each other’s feeds. Some car racing drivers like Nico Rosberg, Jan Seyffarth, and Lewis Hamilton are famous influencers who often collaborate with the brand to spread reach and engagement. Shift to Evs: Mercedes plans to offer battery electric vehicles (BEV) in all its segments. From 2025 onwards, all newly launched electric vehicles will be electric only. Meaning, that from 2025, all customers will be able to enjoy the privilege of choosing an all-electric alternative for every Benz model. The previous plan of developing battery

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electric and internal combustion engines (ICE) on the same platform has seen a shift. The plan for developing BEVs has been finalized and is in full action. The strategies formulated to make the shift possible are as follows: 1. EV Critical moment: As the brand shifted its focus from “electric-first” to “electric-only”, Mercedes-Benz believes it can accelerate and make a more progressive EV portfolio plan. Ola Kallenius, Chairman of the Board of Management at Mercedes Group AG says, “The tipping point is getting closer, and we will be ready as markets switch to electric-only by the end of this decade.” The change that is undergoing has made Mercedes revise their capital allocations as it requires huge amounts of research and scrutiny. 2. New Gigafactories: Newer EV platforms will be established by greater integration into the manufacturing sector. The extensive technology plan consists of 2 new electric vehicle platforms. The first is MB.EA for medium and small-sized passenger cars. The other is AMG.EA, is a dedicated performance electric vehicle platform, for lighter commercial vans. Simultaneously, Mercedes will be focusing on the giant expansion of its battery manufacturing capability. As per plans, it is going to establish eight new battery cell gigafactories by working with partners in Europe and elsewhere. 3. Increased charging stations: In collaboration with Shell’s Recharge network, Mercedes will add up to 30,000 more charging stations by 2025. The new charging points will be across Europe, China, and North America. In Australia and New Zealand, EQ drivers will have access to rapidly expanding public charging networks that offer a combination of standard AC, and ultra-rapid fast chargers. The experimental electric car of the brand, the Vision EQXX is the technology pillar. With a capacity of more than 1,000 kilometers, the vehicle is said as a highly advanced drive-terrain and lightweight bionic design.

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Article 5 Property Investment Tips For First Time Property Investors 42 |NOVEMBER 2023

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Property investment can be incredibly beneficial. In the modern age, it can be advantageous to have a diverse investment portfolio, consisting of stocks, bonds, and other investments. This includes property. If you are interested in property investment, be sure to check out investment property manchester. Though property investment can be incredibly lucrative, it can also be rather risky. It will require plenty of hard work and research. If you are new to the world of property investment, Here are 5 fantastic tips for property investment: 1. Do Your Research Before you start your party investment journey, you need to ensure that you have a firm understanding of the industry. This will require beginners to start by doing plenty of research. It's recommended that you research the following areas before you start investing: Ÿ What property investment is. Ÿ How you can invest in different properties. Ÿ The different types of properties. This knowledge can be gained through thorough research, which you can primarily get from online resources. For a more professional guide, you might wish to consult the aid of a property investment advisor. 2. Consider The Area The location of the property is one of the most important considerations in determining whether or not an investment is good. To ensure that the property is a worthwhile investment, you need to research whether the neighborhood is desirable.

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Desirable residential neighborhoods will likely be located near restaurants, schools, spots of natural beauty, and other facilities. Meanwhile, business properties should be located in popular areas. Property investment can be incredibly beneficial. In the modern age, it can be advantageous to have a diverse investment portfolio, consisting of stocks, bonds, and other investments. This includes property. If you are interested in property investment, be sure to check out investment property manchester. Though property investment can be incredibly lucrative, it can also be rather risky. It will require plenty of hard work and research. If you are new to the world of property investment, Here are 5 fantastic tips for property investment: 1. Do Your Research Before you start your party investment journey, you need to ensure that you have a firm understanding of the industry. This will require beginners to start by doing plenty of research. It's recommended that you research the following areas before you start investing: Ÿ What property investment is. Ÿ How you can invest in different properties. Ÿ The different types of properties. This knowledge can be gained through thorough research, which you can primarily get from online resources. For a more professional guide, you might wish to consult the aid of a property investment advisor. 2. Consider The Area The location of the property is one of the most important considerations in

determining whether or not an investment is good. To ensure that the property is a worthwhile investment, you need to research whether the neighborhood is desirable. Desirable residential neighborhoods will likely be located near restaurants, schools, spots of natural beauty, and other facilities. Meanwhile, business properties should be located in popular areas. In particular, you should aim to invest in up-and-coming areas. This refers to areas that have witnessed an increase in popularity. It’s important to research whether the area is up-and-coming, as this can be challenging to predict. Before buying a property in an area, you should do your research. This will include researching the competition in the location. 3. Think About The Type Of Property There are a few different types of properties that you can invest in. Different types of properties will be associated with different advantages and disadvantages which should be considered when determining whether or not these investments are a good choice. Residential properties are great for renting. However, you can also use them as vacation properties if desired. Meanwhile, commercial properties will be best suited to businesses that wish to use the property. When considering the type of property, you also need to consider its state. These categories can include refurbished properties, new-build properties, and off-plan properties. An off-plan property refers to a property that has not yet been finished. As a result, it will still be in the

construction phase. An advantage of this property variety is that you will often save money. Yet, an advantage is that you won't see the property before investing in it. Refurbished properties have been purchased and renovated to give it a more modern aesthetic. It can be costly to renovate a property, though this can massively increase its value. Finally, a newbuild is a property that has been recently finished, namely within the last couple of years. 4. Create A Thorough Budget Plan Part of the reason why property investment is so risky is because of the high costs associated with it. This will include not only the upfront cost of the property but also additional costs that you may not realize. This can include regular maintenance of the property, utility bills, and legal fees. To prevent yourself from overspending on a property, it is advised that you create a detailed budget plan. When considering an investment, you should research all of the different costs that you will need to cover. Ensure that you add a little leeway for unexpected expenses. If these expenses are too substantial, you might want to reconsider the investment. 5. Take The Risks Into Account Last but not least, you need to weigh up the pros and cons of property investment when considering different opportunities. Additionally, you should take steps to minimize these risks when investing in property. Some of the risks of investing in properties include: Ÿ Fluctuating prices Ÿ Irresponsible tenants Ÿ Unexpected costs By taking these risks into account, you can ensure that your investment has the best chance of success. If the risks for a particular investment are too substantial, this is an indication that the investment might not be ideal for you.

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48 |NOVEMBER 2023

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aﬄing and struggling to avoid it, she was incapable of moving her sight. As the days passed and nights slept robbing her own, she carved her heart just to take another look and then one more. Finally, the walls cracked and the roof shattered to the ﬂoor, the world was doomed but curiosity was set to soar. Even after a strict warning from the great Zeus, Pandora failed to kill her child — curiosity, that lived inside her for a long time. The day she opened her box (originally a jar, excuse Erasmus) gifted by the king of the gods, curiosity was born.

This curiosity is the reason men ask questions, acquire and accumulate knowledge, and even ﬁnd answers to philosophical questions raised in their existence. The same curiosity that brought you here to ﬁnd answers to the most enigmatic place, the “Limbo of the Lost” — the Bermuda Triangle. Also known as the “Devil’s Triangle,” this mysterious place is the fuel for the inquisitiveness in humanity. This article will Quench that thirst of yours and answer all the questions, theories, and paradoxes about the Bermuda Triangle.

1. Vincent Gaddis Vincent Gaddis coined the term “Bermuda Triangle” in his 1964 magazine article and later expanded it into a book titled “Invisible Horizons: True Mysteries of the Sea” (1965). Gaddis attributes the disappearances to a range of natural factors, magnetic anomalies, and violent weather. 2. Charles Berlitz Charles is perhaps one of the most famous authors associated with the Bermuda Triangle. His 1974 book, “The Bermuda Triangle,” popularized the mystery. He suggests that extraterrestrial forces or ancient civilizations might be responsible for the occurrence of unusual phenomena. 3. Larry Kusche In his book “The Bermuda Triangle Mystery Solved” (1975), Larry Kusche challenged the claims made by Berlitz and Gaddis. He conducted thorough research into many of the cases and concluded that most of the mysterious disappearances had logical explanations.

Bermuda Triangle from the Writer’s Eye

4.Berlitz and Winer’s Collaborative Works

The Bermuda Triangle is a region in the western part of the North Atlantic Ocean where numerous ships and aircraft have disappeared under mysterious circumstances. It has been the subject of speculation and legends that attracted various authors and writers to write. Resulting in numerous books and articles, each oﬀering their perspective on the mystery. Here are a few descriptions of the Bermuda Triangle by some notable authors and writers.

They both co-authored “The Bermuda Triangle Mystery – Solved” (1980). In this book, they explore various theories, including those involving time warps, underwater cities, and alien abductions.

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5.Gian Quasar His book “Into the Bermuda Triangle” (2003), presents a more balanced view on this mystery. He examines both the skeptic’s and believer’s perspectives in his work.

After Quasar, many such authors and writers contributed to the lore and legend of the Bermuda Triangle, making it a topic of enduring fascination to date. The Science Behind the Bermuda Triangle This Devil’s Triangle has always been a source of fascination and intrigue for decades which captured the imagination of many. However, segregating the facts from fiction, the scientific community has been working diligently to understand the natural phenomena that might explain these apparent enigmas. Here is a list of what we have found about the Bermuda Triangle. Ÿ Location and Dimensions: This Triangle is roughly bounded by Miami, Bermuda, and Puerto Rico, forming an area of about 500,000 square miles. Within this vast expanse, numerous ships and planes have reportedly vanished without a trace. Including the famous disappearances of Flight 19 in 1945 and the USS Cyclops in 1918. Ÿ Natural Explanations: Scientists have been investigating this enigma for a long time. One of the most widely accepted theories is the presence of methane hydrates, which can be found on the ocean floor. Under certain conditions, these methane hydrates can become unstable and rapidly release methane gas into the water. This can create a phenomenon known as “methane hydrate eruptions,” which results in bubbles rising to the surface. Reducing the water’s density, causing ships to lose buoyancy and sink rapidly. If an aircraft is flying low at the time of such an eruption, it could potentially encounter engine failure due to a sudden loss of oxygen. Another natural explanation focuses on the powerful and unpredictable

Ÿ weather patterns in the region. The convergence of warm Caribbean air and cool North Atlantic air can lead to the formation of violent thunderstorms and waterspouts. Ships and planes caught amid these storms could be at risk of accidents or going oﬀ course. Ÿ Compass Variations: One intriguing aspect of the Bermuda Triangle is the alleged compass variations that some vessels have reported when traveling through the area. The region is one of the few places on Earth where true north and magnetic north align. However, this alignment is not constant, and the magnetic ﬁeld of the Earth can change over time. Ships and planes using

magnetic compasses may experience variations, leading to navigation errors. Ÿ Human Error: In many reported cases of disappearances within the Bermuda Triangle, human error is believed to be a signiﬁcant contributing factor. Pilots and sailors may misjudge their positions or fail to account for harmful weather conditions. Ÿ These explanations by modern science such as methane hydrate eruptions, extreme weather, and human error provide plausible reasons for the reported incidents. However, the legend of the Bermuda Triangle is still a reminder that mysteries still exist

within our world’s oceans and skies. After knowing all the fiction and facts about this intriguing part of the world, here is a story of one among many incidents that terrified the sky and the ocean. The Most Incredible Mystery in the History of Aviation — “The Lost Patrol” On a Wednesday afternoon, five TBM Avenger torpedo bombers lined up on runways at the Fort Lauderdale (Florida) Naval Air Station. The date was December 5, 1945. The bombers had been checked and fuelled up. The engines, controls, instruments, and compasses were in perfect condition, according to later testimony. Two

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minutes past two p.m., the flight leader closed his canopy, gunned his engine, and the first plane roared down the runway. The others followed in quick succession, climbing up into the clear sky and heading east over the Atlantic at 215 mph. It was a routine patrol flight. The navigation plan for the formation was to fly due east for 160 miles, then north for forty miles, then back southwest to the air station, completing a triangle. The relatively short flight would require about two hours. The first word from the patrol came to the base control tower at three forty-five, but the strange message did not request the expected landing instructions. “Calling tower, this is an emergency,” the patrol leader said in a worried voice. “We seem to be off course. We cannot see land ... repeat ... we cannot see land.” “What is your position?” the tower radioed back. “We are not sure of our position,” came the reply. “We can’t be sure where we are. We seem to be lost.” Startled, the tower operators looked at one another. With ideal flight conditions, how could five planes manned by experienced crews be lost? “Assume bearing due west,” the tower instructed. “We don’t know which way is west.

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Everything is wrong ...strange. We can’t be sure of any direction. Even the ocean doesn’t look as it should.” Keep in mind that the sun was still above the western horizon. The flyers could have ignored their compasses and flown west by observation of the sun. Not only did the sea look strange, but the sun was invisible too. During the next few minutes, the tower operators listened in as the pilots talked to one another. Shortly after four p.m., the flight leader suddenly turned over the flight command to another pilot. At four twenty-five p.m., the new flight leader contacted the tower. “Tower,” he said, “we are not certain where we are ... we think we must be about two hundred and twenty-five miles northeast of base. It looks like we are ...” The message ended abruptly. That was the last word from “the doomed patrol.” Tower operators signaled a rescue alarm. Within a few minutes, a huge Martin Mariner flying boat with full rescue equipment and a crew of thirteen men was on its way. But there were no traces no signals. What was happening out there over the sea 200 miles away? By this time, it was dusk. Navy and Coast Guard vessels joined the search. Through the long night, they watched for possible signal flares from life rafts. But no lights broke through the darkness above the black sea. Military experts were baffled. How could six airplanes and twenty-seven

men vanish in such a limited area? Did the planes eventually run out of fuel? While the Avengers were not especially buoyant, the Navy said they would remain aﬂoat long enough for life rafts to be launched, and the crewmen “shouldn’t even get their feet wet.” All the missing men were trained in seasurvival procedures and had life jackets. Each plane had its radio facilities. Why was no SOS received from at least one of the planes? And what about the Mariner? Did it meet the same fate as the patrol? This was the story of the doomed patrol, from an article written by Vincent H. Gaddis in 1964. This article raised many questions and drew everyone’s attention. Raising several questions that no one had answers to. Conclusion The Bermuda Triangles mystery dates back to the never-explained, enigmatic light observed by Columbus when he ﬁrst approached his landfall in the Bahamas. This place is a home for aberrations like “a hole in the sky,” “a lost underwater city” or even “a gateway for Mars.” The Bermuda Triangle underlines the fact that despite swift wings and internet signals, we still have a world large enough so that men and their machines and ships can disappear without a trace. We hope this article was a piece of delight for your curiosity and helped you open your box.

PRODUCT REVIEW

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● Establishment Year: 2008 ● Founder: Dustin Moskovitz ● Headquartered: San Francisco, America ● No. of Employees: 1,782 ● Website: www.asana.com OVERVIEW: Asana is a project management tool that helps to increase work productivity and the quality of work. This tool can be used in multiple sectors like marketing, IT, operations, and sales. They offer several key features in their products like setting goals, checking the workload, scheduling tasks on the calendar, and helping to build a workow. It can be used to build efciency in the work and save precious time. Moreover, they have given a demo on their website on how it works. It helps in project coordination that nishes the same without any hassles. It has a cloud-based platform, that helps to access projects from anywhere in the world. It knows the importance it holds as the need for digital facilities keeps on increasing.

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Pros and Cons: Pros

Cons

Task tracking

Needs a considerable internet speed

Eﬃcient work management

Technical glitches that disturb the hierarchy

Manage work on a single dashboard

No cloud storage facility

gives a basic idea about the usage and the feel of it. It is designed such that users get to know about the project management tool and get the hang of it. Storage of 100MB per ﬁle is given to the users to keep important ﬁles stored.

Core features of Asana: Asana allows you to align your team's goals with AI. Here are some features of Asana: Ÿ

You can create automated processes for easier coordination between teams.

You can set strategic goals and track goals accordingly.

Various forms are available to submit and manage work requests in one place.

The workload feature oﬀers the tracking of how much workload is shared across various teams present in the organization.

The board feature oﬀers to select an option from the three existing ones in there.

Whether a task is done, in process, or instructing someone to do it, it can be handled via this software tool. It oﬀers an easy and confusion-free way to communicate with each other.

Asana Plans: Ÿ

Basic plan: The basic plan is a free plan. It oﬀers some services free of cost which gives a glimpse of their tool. It helps the user to know about the whereabouts of various features and how to use the tool. The tool

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Premium plan: The premium plan includes everything in the basic plan, plus additional beneﬁts. Like workﬂow builder, unlimited number of free guests, templates of tasks to increase productivity, and admin console to control and manage operations easily. Smallscale and medium-sized organizations are the ones who use this one as it is made while keeping them as a target group.

Business plan: Similar to the premium plan, the business plan includes everything that is in the premium plan, with more additional features to make work-life easier than ever before. Organizations that have multiple departments and their seniors who work on a multi-task basis prefer these tools. It gives productive outputs with increasing eﬃciency and eﬃcacy too.

Customer Reviews: Be it a small-scale or a large-scale business unit, all of them are in favor of using Asana. People have said that it brings ease into their lives and has

increased their quality of work. Customers have accepted the tool. A lot of positive responses have made the tool quite popular. Let's have a look at some of the reviews: Ÿ

A useful management tool for demanding organizations: The tool helped me to organize the team's tasks comprehensively. It allowed them to be more effective and efficient. The reason for choosing Asana was the features it avails and the ease of using them. Also due to the characteristics and structure of the team, Asana was my go-to tool. The organization needed a tool that had more options to change the way the projects were organized and the way different tools could be integrated.

Break any ﬂow into manageable tasks: A reliable project management tool with dynamic functionalities and automation tools that can help organize projects, view sections, create new tasks, and collaborate with others via messages and this will certainly help productivity and excellence at work. With a few clicks, you can manage any workload with ease. Also, we like the lightning speed of Asana when creating new tasks, milestones, and projects. We can easily duplicate and add our custom ﬁelds and forms.

PRODUCT REVIEW

FAQ's:

You can then add a description for your team

Log into your account using any of your email addresses.

Add members

Choose the team's privacy settings

Click Create team

Get invitations from other people to join their workspace or organization using any of your email addresses.

1. How to start using Asana? A detailed video has been uploaded on the website to help beginner users. Each feature is explained and the beneﬁts it oﬀers are explained too. 2. How to create a team on Asana? To create a team via the admin console:

3. How to add/remove email notiﬁcations? Add an email address

From your admin console, navigate to Teams on the sidebar

You can add multiple email addresses to your Asana account.

Click on the Create Team button in the top-right corner

Have additional options for emailing tasks to Asana.

A Create New Team popup window will ask you to add your team's name

Have additional options for receiving email notiﬁcations.

Remove an email address You can only remove an email address if you already have more than one email address associated with your account, if you no longer use that email address, or if it belongs to someone else. From the Notiﬁcations, under Email notiﬁcations scroll down and click Remove Email.

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