Issuu

WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | JANUARY 2024

Most Inﬂuential Women

Business Leaders

to Follow in 2024 Upshot Bula! Welcome to Fiji: The Sea and Sand Land

Case Study Beauty Beyond Border: The Fascinating Journey Of L’oreal In Cosmetics

Article Premature Gray Hair Causes And Prevention

Mission Rock Residential, LLC

MEREDITH WRIGHT PRESIDENT

Pioneering Excellence In

REAL ESTATE LEADERSHIP

CASE STUDIES READ MORE From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

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From Editor’s Desk

Dear Esteemed Readers, We are thrilled to present the latest edition of The Enterprise World, graced by the theme "Influential Women Business Leaders to Follow in 2024." This issue showcases the remarkable achievements and indomitable spirit of women leaders who are shaping the future of business. Our cover features Ms. Meredith Wright, the President of Mission Rock Residential, LLC, a trailblazer whose leadership journey exemplifies resilience, innovation, and impact. In a world that increasingly recognizes the transformative power of diverse leadership, Ms. Meredith Wright stands as an inspirational figure. As the President of Mission Rock Residential, LLC, she has not only steered her organization to new heights but has also set a standard for excellence in leadership. This issue goes beyond the surface, offering readers a profound insight into the philosophies, strategies, and future vision of Ms. Meredith Wright. "Influential Women Business Leaders to Follow in 2024" is a celebration of the dynamic contributions made by women in the corporate arena, breaking barriers and redefining success. We invite you to delve into the stories of these influential women, gaining inspiration from their journeys and understanding the pivotal role they play in shaping the business landscape. The Enterprise World remains committed to bringing you narratives that inspire, inform, and illuminate the diverse facets of leadership. Thank you for your continued support and trust in The Enterprise World. Happy reading! Warm Regards

Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (Americas)

Shalmali W.

Peter J.

PR & Marketing Coordinator

Business Development Executive

James H.

Ellyse J.

Creative Design Head

Graphic Designer

Sankalp K.

Aparna S.

Social Media Manager

Digital Circulation Manager

Narendra S.

Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

As President of Mission Rock Residential, Meredith oversees the planning, resource allocation, and performance of property operations for a portfolio of over 27,000 units across 16 states valued at over $5 billion. Her leadership focuses on fostering a collaborative and inclusive environment, inspiring superior performance from the team while dedicating herself to delivering outstanding service to residents, clients, employees, and partners. In her previous role as Executive Vice President of the Eastern Region, Meredith managed Mission Rock Residential’s properties in multiple states, ensuring their financial and operational success. With founding roles and executive positions in esteemed companies such as Echelon Property Group and Baron Properties, Meredith brings a wealth of invaluable experience to her leadership. A graduate of Colorado State University, Meredith holds certifications as a Certified Property Manager (CPM) through IREM and a Certified Apartment Property Supervisor (CAPS) through NAA. She has also made significant contributions, serving as the past President of both the Colorado Apartment Association (CAA) and the Apartment Association of Metro Denver (AAMD), earning her a place in the Hall of Fame.

LEADERS IN SPOTLIGHT

For the cover story read about

CONTENTS

Meredith Wright

upshot Bula! Welcome to Fiji: The Sea and Sand Land

Foods in Mexico: Provide Glimpse Of Rich Culinary Legacy of Mexico Beauty Beyond Border: The Fascinating Journey of L’Oreal in Cosmetics

22 bLOG

28 CASE STUDY

34 Review

Premature Gray Hair Causes And Prevention

Cover Story

12 | January 2024

MEREDITH WRIGHT Pioneering Excellence in Real Estate Leadership Mission Rock Residential, LLC | President

he rise of women in leadership roles signals progress in society. While there’s a growing acknowledgment of the importance of diverse perspectives and inclusive leadership, women in real estate often encounter challenges in receiving due recognition for their contributions. Defying the odds in this dynamic landscape, one visionary shines as a beacon of leadership and accomplishment—Meredith Wright. Meredith’s distinguished career, marked by founding roles and executive positions in renowned companies, exempliﬁes not only her personal achievements but also the broader impact that women leaders can make in the real estate sector. Today, Meredith holds the position of President at Mission Rock Residential. In leading her company, she has skillfully navigated the intricacies of the real estate industry, becoming a symbol of success and resilience.

The Leadership Legacy As President of Mission Rock Residential, Meredith oversees the planning, resource allocation, and performance of property operations for a portfolio of over 32,000 units across 18 states valued at over $6 Billion. Her leadership focuses on fostering a collaborative and inclusive environment, inspiring superior performance from the team while dedicating herself to delivering outstanding service to residents, clients, employees, and partners. In her previous role as Executive Vice President of the Eastern Region, Meredith managed Mission Rock Residential’s properties in multiple states, ensuring their ﬁnancial and operational success. With founding roles and executive positions in esteemed companies such as Echelon Property Group and Baron Properties, Meredith brings a wealth of invaluable experience to her leadership.

A graduate of Colorado State University, Meredith holds certifications as a Certified Property Manager (CPM) through IREM and a Certified Apartment Property Supervisor (CAPS) through NAA. She has also made significant contributions, serving as the past President of both the Colorado Apartment Association (CAA) and the Apartment Association of Metro Denver (AAMD), earning her a place in the Hall of Fame. Redefining Excellence in Property Management Mission Rock Residential seamlessly combines local attention with national resources, operating regionally to provide clients and residents with swift, personalized responses. Specializing in third-party management, the company oversees a diverse portfolio encompassing market-rate and affordable LIHTC communities. These include senior, gardenstyle, high-rise, luxury, and new development lease-ups. At the core of its operations is a strategic and collaborative approach, fostering a culture of excellence and encouraging innovation across all communities.

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Leading with Purpose

Ÿ Alignment and Teamwork:

Meredith’s leadership at Mission Rock Residential stems from a personal passion for quality homes and outstanding customer service. The initial sparks that drew her to the company were fueled by the enthusiasm and dedication of the team. She found inspiration in the shared vision at Mission Rock, which motivated her to take up the opportunity to guide an already remarkable team into the next phase of the organization.

Meredith emphasizes a clear vision and purpose for the company, communicated through a constant North Star goal. This shared vision fosters teamwork, open communication, and a collaborative environment where diverse perspectives are valued.

Leading Mission Rock Residential to its current position presented challenges, and Meredith’s journey is a testament to her hard work and dedication. Despite her motivation to shape the company, a significant hurdle was navigating through industry changes while staying true to core values. Her journey reflects resilience and effective leadership, ensuring Mission Rock Residential’s continued success. Meredith’s Leadership Philosophy at Mission Rock Meredith’s leadership philosophy is shaped by her own experiences and a careful reflection on effective managerial qualities. Grateful for the authentic and respectful leadership she has encountered in her career, she views her role as an honor and strives to inspire future leaders within the organization. Her leadership style centers on four key principles.

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Ÿ Empowerment and Trust: Open communication channels ensure that team members feel heard, fostering a culture of feedback and continuous improvement. This empowers team members and fosters trust to encourage ownership, innovation, and accountability. Ÿ Adaptability: Recognizing the dynamic nature of property management, Meredith advocates for an agile approach that allows quick responses to market changes, team needs, and customer requirements. Ÿ Continuous Learning and Innovation: She encourages a culture of continuous learning and improvement, both for personal growth and reﬁning processes. Leading by example, she demonstrates dedication to her own growth and development.

THE ADDISON SKYWAY MARINA

Cover Story

To ensure these principles resonate throughout Mission Rock Residential, Meredith prioritizes intentional communication, leading by example, and emphasizing feedback and recognition. Regular updates, meetings, and transparent communication channels convey the company’s vision and values. She also leads by embodying the principles she advocates, acknowledging mistakes, and focusing on progress. Furthermore, the organization maintains a feedback-rich culture through surveys and open communication channels, reinforcing a people-centric culture with recognition programs for behaviors aligned with the leadership philosophy.

Demonstrating exceptional management capabilities and consistently exceeding client expectations, Mission Rock Residential gained the trust of property owners and investors. The company’s commitment to a diversely collaborative and customer-centric strategic approach, outlined in its mission statement, further fueled growth by fostering strong client relationships and ensuring resident satisfaction. Word-ofmouth referrals and positive client testimonials emerged as primary catalysts for attracting new business opportunities, solidifying Mission Rock Residential’s position as a leader in the industry. From Milestones to Triumphs

Mission Rock’s Pivotal Turning Point Meredith’s leadership played a pivotal role in Mission Rock Residential’s growth, guiding the company to success through a commitment to excellence, strategic collaboration, and a customer-centric approach. The turning point for the company’s growth was the successful acquisition of numerous property management contracts, driven by a growing and proven reputation in various markets. Focused on being the best, not the biggest, the company showcased performance improvements in operational and financial efficiency, coupled with an enhanced customer experience, as reflected in resident surveys and online reviews.

Under Meredith’s leadership, Mission Rock Residential has experienced remarkable growth since its foundation in 2012. The portfolio size has surged by an impressive 221%, expanding into 12 new states over the past 11 years. In terms of customer sentiment, the company has seen continuous improvement year over year since 2012. As of 2023, Mission Rock Residential maintains an average customer satisfaction score of 4.2 (out of 5) based on online reviews from both future and current residents. The commitment to providing the highest quality customer service is evident, with the portfolio receiving six positive reviews for every negative one in 2023.

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Additionally, team member satisfaction remains a cornerstone of Mission Rock’s success, with over 75% engagement in the most recent Rocker survey. Team members express a strong agreement that the company fosters a culture of open-mindedness and inclusion, highlighting the positive impact of Meredith’s leadership on both customer and team experiences. From Tradition to Transformation The growth of Mission Rock Residential, whether in its physical portfolio or evolving systems and business solutions, has disrupted the traditional ways of working across industries. This change, a signiﬁcant disruptor itself, has required adapting to new platforms and

Cover Story

16 | January 2024

workflows to enhance efficiency. The challenge lies in managing this change, navigating the onboarding of new team members, and addressing gaps as the company expands into new markets. Fortunately, Mission Rock’s strong team culture, emphasizing open-mindedness and collaboration, provides a supportive environment. With effective communication tools and a culture built on trust and understanding, the company navigates changes with grace. Identifying early adopters has been crucial in facilitating and encouraging the adoption and adaptation to new platforms. Mission Rock Residential leverages these individuals to champion the changes, fostering a culture of continuous improvement. Recognizing the importance of training resources, the company

involves various support departments, including IT, operations, training, marketing, accounting, and end users’ input in its change management strategy. This holistic approach ensures a comprehensive understanding of the impact of change and allows for effective measurement of progress and success across all departments. Navigating Challenges Leading Mission Rock Residential to its current success posed a significant challenge for Meredith. Striking a delicate balance between team members and customer satisfaction, alongside pursuing sustainable growth and innovation, demanded adept navigation through economic challenges like inflation, talent shortages, and market shifts. This period required managing a talented team while adapting to the evolving needs of customers.

The most formidable challenge over the past three years revolved around staﬃng. Mission Rock’s management philosophy prioritizes a highly satisfactory employment experience, however, industry-wide personnel shifts and prolonged hiring processes strained existing team members. To address this, Mission Rock’s leadership revamped recruiting strategies and emphasized retention to mitigate burnout. Simultaneously, technological enhancements were implemented to streamline day-today tasks, allowing team members to focus on delivering better customer service. Beyond staﬃng, maintaining a strong organizational culture posed another challenge during technology rollouts, necessitating improved communication and a dedicated focus on virtual and in-person culture-building across the national footprint.

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Mentoring Excellence

Meredith’s Vision for Mission Rock’s Next Chapter

Meredith places paramount importance on talent management and mentorship. She recognizes their pivotal roles in fostering a culture of continuous learning and development within the company. Identifying and nurturing talent is a top priority at Mission Rock Residential. The company has a mission to deliver quality apartment homes and exceptional service, valuing team members motivated to uphold these standards.

Meredith envisions taking Mission Rock Residential a step further in enhancing products and services. She understands the importance of serving residents to meet client goals. To stay on top of customer needs, the company relies on feedback, both from the team and residents. Surveys, online reviews, and one-on-one feedback are crucial tools for identifying trends.

The in-house recruiting team leads a systematic hiring process, seeking individuals whose skills and experience align with the company’s values and culture. A Mission Rocker, as internal parlance goes, not only provides top-tier customer service but is genuinely passionate about it. To support professional growth, the company invests in training and educational opportunities. This includes technical and soft skills development, along with leadership training programs.

Learning from 2020, where teams craved connection during physical distancing, Mission Rock swiftly adopted social, IM, and video communication tools. For the residents, who found the online application and leasing process clunky, the company researched and adopted a more seamless and transparent solution. Now, Meredith plans to leverage these insights to further innovate and improve Mission Rock’s oﬀerings, ensuring a step ahead in delivering excellent products and services to both residents and clients.

The internal Learning & Development team oﬀers ongoing, individualized support based on performance and recurring needs assessments. The goal is to equip team members with the resources they need for success and career advancement. A testament to this commitment is Mission Rock’s proud record of promoting 1 out of every 5 team members, showcasing a culture that values and fosters internal talent. Throughout this entire process, mentorship is a vital component, ensuring a supportive environment for continuous learning and development.

Meredith’s Leadership Philosophy At Mission Rock Alignment and Teamwork

Innovation vs. Stability Meredith leads Mission Rock Residential to balance innovation, risk-taking, stability, and proﬁtability. Adopting a customer-centric approach, the company relies on an internal Advisory Team that consolidates ideas from employee and customer feedback. This team prioritizes solving pertinent problems aligning with long-term objectives and ensures a structured innovation framework. The key lies in a careful consideration and evaluation approach, always mindful of serving team members, residents, and clients. Mission Rock Residential resists the allure of the newest solutions, opting instead to prioritize and measure impact. If an innovation falls short of expectations, the company pivots or discontinues it. Emphasizing a culture of learning from both successes and failures, Mission Rock ensures that future innovations beneﬁt from past mistakes, contributing to an improved overall customer experience.

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Empowerment and Trust

Adaptability

Continuous Learning and Innovation

Cover Story

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The Most INSPIRING BUSINESSWOMEN to Follow

Case Study

The huge bodies of water reflected the Metroid shower passing by. The eruptions resembled fancy fountains with red glitterous lava flowing into the sea. It seems like a party of chaos but the most beautiful one. As if nature was creating itself, forming mountains and sea, under the light of the newly formed moon. One more thing was created in this ceremony of chaos when the carbon atoms collided with each other in extreme conditions. As the pressure was about 50,000 times the pressure at the surface and the temperature exceeded 1600°C, the carbon atoms bonded with 4 others, and diamonds were formed. All of this, for a man (Charles Lewis Tiffany, 1812–1902) to put that diamond on a ring billions of years later and establish Tiffany & Co.—“the store of his dream.” He not only sold jewelry but gave the world something to dream about. He was selling a dream that would change the face of luxury and jewelry forever. This article is the breakdown of this very dream and the company sells it. Marketing Strategies: Product Differentiation: Tiffany & Co. focused on creating unique and iconic jewelry pieces, emphasizing craftsmanship and design excellence. The brand’s commitment to quality and distinctiveness set its products apart in the competitive luxury market, attracting more consumers. Brand Image Cultivation: The brand strategically cultivated a strong and aspirational brand image. Tiffany’s iconic blue box and the legacy associated with its name were leveraged to convey a sense of prestige. This branding strategy contributed to customer loyalty and attracted new consumers aspiring to be part of the Tiffany experience. Read More...

www.theenterpriseworld.com

The S

22 | January 2024

Bula!

Welcome to Fiji:

Sea And Sand Land A

ll of us wish to head to the islands at some point in time. If you’re planning your next holiday to an island, we suggest you think about Fiji. It is an island country in Melanesia, a part of Oceania in the South Paciﬁc Ocean. It lies about 2000 km north-west of New Zealand. With approximately 322 islands, the most important islands are Vanua Levu and Viti Levu. An archipelago in the South Paciﬁc Ocean, it also surrounds the Koro Sea which is about 1300 miles north of Auckland, New Zealand. It has a complex geologic history. The Vanua Levu has an area of about 5,540 kms and Viti Levu has an area of about 10,000 kms. The Vanua Levu is divided along its length by a mountain range with peaks rising to more than 3000 feet. The Viti Levu accounts for more than half of the island’s land area. A jagged dividing range running from North to South has several peaks above 3,000 feet. To the southeast and southwest, as well as to the south where the range divides, the mountains make the roads clear for

plateaus and lowlands. Talking about the climate in Fiji's capital, Suva, the average summer high temperature is about 29 degrees Celsius and the average winter low is 20 degrees Celsius. The temperatures are typically lower in elevated inland areas. How did the Island get its name? The Tu'I Tonga Empire ruled over Fiji and brought Polynesian inﬂuences to the island. The locals called their home Vita, the Tongan people called it Fisi. According to history about Fiji, many assume Captain Cook botched the name, calling the islands Fiji and the name stayed. Culture: The culture has evolved throughout the nation's history, being shaped by inﬂuences from Melanesia, Europe, India, and beyond. Fijian people love their family and community. They are warm, friendly, and approachable. They love to express their love of life with a ubiquitous and enthusiastic Bula!

Fijian people live an unhurried life and they fondly call their time Fiji time. When you are there, expect time to go slow. Even you get easily accustomed to their environment and learn to live in the present. Religion: As diverse cultures and races exist in the island country, several religions are practiced in the country. Christianity, Hinduism, and Islam are some of those. Religions tend to split along ethnic lines with most Indigenous populations practicing Christianity and most Indo-Fijians practicing Hinduism and Islam. As you traverse the Fijian islands, you'll come across Christian churches, Sikh and Hindu temples, and Islamic mosques. To get to know the core of their culture we'd suggest you attend the Sunday service. It is a special occasion in all cultural temples that celebrate their culture and share short stories and theories about the same.

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Toust Actions: Fiji gained popularity gradually due to its attractive oceans in the Paciﬁc Ocean. It is known for its fantabulous islands, but there is more to its beauty than just the islands. It also dons the hat of jungle rivers, pristine shorelines, white sand beaches, museums, and whatnot. From one attraction to another, the list is endless. We will try to jot down a list here of the most vibrant and diﬀerent tourist spots:

1. Suva Municipal Market: The capital city, Suva, is amongst the best places to visit for tourists in Fiji. For those who see the world through a lens, it is an exceptional place to click pictures. The young sellers occupy the sides of the road to sell cabbages, tomatoes, chilies, etc. A heap of vegetables is there at your dispense kept in symmetry for visual delight. Products have a valid price so there isn't much need for bargaining here. 2. Sigatoka Sand Dunes: Dunes are an attraction other than beaches. These dunes are located close to the mouth of the Sigatoka River. The dimensions of these wind-blown dunes are about 5 km long, 1 km wide, and around 20 m in height. The dunes are also ascending to 60m at the western end due to which they were made a national stop in 1989. 3. Taveuni Hill Fort: This is considered the best place for honeymoon in Fiji. Among the many forts across the island, Tavuni hill fort is the most famous one. The view from the top of the fort is very scenic. The fort was built in the eighteenth century by Tongan Boss Maile Latumai. This was used as a guarded site during the war and is the most intriguing sight for tourists.

24 | January 2024

Located at a distance of 23 km from Korovou, the Snake God Cave, is one of the largest caves in Fiji. The name is inspired by six sparkling stalactites in the state of snakes' heads. At the time of ancestral war, the town would pack up as a group and look for protection in its pitch-dark maze. 4. Fiji Museum: The island's cultural and historical development is perfectly depicted in this museum. To appreciate the shows in sequential order, begin with the presentations behind the ticket counter and work your way around clockwise. The highlight of this museum is the gigantic Ratu Finau which is the island’s last double-hulled kayak famed to be over 13 meters long. Delicacies in Fiji: Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multicultural and multi-racial society. The cuisine reﬂects this diversity and many of the dishes. E.g. Indian dishes now diﬀer from the original recipes and have changed over the past century or so since Indo-Fijians. These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s.

Suva Municipal Mark

oka t a g i S

une D d an

Taveu ni

Hill Fo

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Delicacies in Fiji: Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multi-cultural and multi-racial society. The cuisine reﬂects this diversity and many of the dishes. E.g. Indian dishes now diﬀer from the original recipes and have changed over the past century or so since Indo-Fijians. These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s.

Lovo is a conventional Fijian method of cooking using an underground oven with hot stones. The common foods cooked in a lovo are root vegetables- whole taro or cassava; meat-marinated pork, whole chicken, and even ﬁsh. The food is prepared beforehand and wrapped in foil before placing it in hot stones in the lovo pit. It is covered and cooked for 2 to 3 hours.

Here are the delicacies:

Conclusion:

1. Curry chicken:

So, one thing is for sure, Fiji Island is one hell of a place for an exotic holiday. You'll get all types of scenery over there. From beaches to mountains to caves, to forts, to museums, and whatnot! Food is exceptional too with a whole lot of delicacies to choose from. A variety of local-made food you'll wish to extend your stay by a day or two to explore more about the food, culture, and history of the place. Not to forget the wildlife, foxes, whales, turtles, and much more. One can ﬁnd diﬀerent kinds of animals in the deep forests who are enthusiasts of it. All in all, Fiji falls under the "must-visit" category for those who love to experience diverse moods.

This is a popular curry dish for takeaways. It is considered a quick work lunch or an easy-to-make meal. A whole chicken is used and chopped into bite-sized pieces with bone-in with skin intact for added ﬂavor. The delicacy can range from mild to extra spicy and is usually served with rice or roti. 2. Kuita Vakalolo: This Fijian dish is popular in the ocean-going provinces and is welcome at any feast. The dish contains octopus and is generally cleaned fully and made by experienced cooks. The octopus is chopped into manageable pieces and then steamed into thick coconut milk with onions, tomatoes, and chilies for a couple of hours. This thick savory stew is then served with taco, cassava, or kumala. 3. Lote: A popular simple dessert made from pumpkin, bananas (optional), and coconut cream. The pumpkin is peeled cut in 1-inch cubes and boiled in sugared water for sweetness. The pumpkin is mashed and mixed up with bananas. The fresh coconut milk is also incorporated then the dish is cooled in the refrigerator. It is served with ice cream or just like that. 4. Vakasikera (Shredded Cabbage with Fish in Coconut Milk): This is a dish from Lau province and is famous for events or just a simple home-cooked meal. It is made from shredded bitter mustard cabbage soaked in salted water for 2 to 3 hours. It is then squeezed dried and placed in a large bowl with chopped onions, tomatoes, and chili peppers. Crispy fried ﬁsh is crumbled on top and then mixed with fresh coconut milk. It helps to enhance the taste.

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5. Lovo food:

28 | January 2024

s they say, “There is no other sincere love than the love for food” and food is the priority wherever you travel. Everyone has different choices when it comes to food and when you are on a trip to Mexico, you must try all kinds of foods in Mexico. Mexican cuisine is a perfect blend of traditional and modern food whose methods and ingredients can take back you to the first agricultural communities (Olmec and Maya). There are numerous Mexican food dishes available all over the world however, it feels different when you are trying them in Mexico. You get an opportunity to feel close to the Mexican culture and native people. In this blog, you will be exploring everything about foods in Mexico.

Historical Background

10 heavenly delicious types of foods in Mexico

During the pre-historic period, indigenous people of Mexico and North America used to gather wild plants and chili peppers as a part of food. They were not aware of corn and wheat cultivation hence their main source of calories was roasted agave hearts. Later on, Spanish people introduced various dishes to the indigenous Mexican people and they brought new food culture to the country. Today, despite having Spanish inﬂuence on their food techniques, Mexican cuisine has maintained its originality in their food dishes in terms of taste. Mexican beverages are famous worldwide and mainly include corn, rice, chocolates, etc.

Due to their heavenly delicious taste and amazing recipes, Mexican foods are tried in many kitchens all over the world. These dishes of food in Mexico are completely irresistible as they are prepared with the exclusive style of indigenous Mexican people. Take a look here:

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Heavenly Delicious Types Of Foods In Mexico 1. Tacos Al Pastor If you want to taste a legendary taco made with shawarmainspired spit-roasted pork then you must eat Tacos Al Pastor. It is one of the most iconic foods in Mexico that tastes juicy and has a meaty concoction which turns the dish into a trademark of Mexican Street Food. While taking a tour in the Mexican City, it is guaranteed you will end up testing Tacos Al Pastor at least once.

2. Chilaquiles Chilaquiles is a traditional Mexican dish served as breakfast. It features a topping of green or red salsa and lightly fried corn tortillas cut into quarters. The dish was introduced by the Spanish Cook Encarnacion Pinedo in 1898 and today it has become part of the historical legacy of Mexico. You will ﬁnd refried beans or frijoles along with Chilaquiles. Scrambled or fried eggs along with pulled chicken are served as a side dish. You will easily notice such a variety of foods in Mexico that you can eat as evening snacks.

3. Chiles en nogada Chiles en nogada are one of the patriotic foods in Mexico as they boast green, white, and red colors of the National Flag of the country. All the prominent restaurants in Mexico and North America serve this dish for lunch as well as dinner. Picadillo in the dish is a mixture of chopped meat, fruits, and spices. Its cream sauce cooked with walnuts and a topping of pomegranate seeds adds extra taste to the dish. It is a popular traditional Mexican food from the Puebla region.

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4. Chapulines When you have cravings for a crunchy, smokey snack then Chapulines is the right dish for you. You may ﬁnd it worth trying this just for the sake of a change in taste. Chapulines are rich in protein and the addition of freshly made potato chips adds extra crunchiness to the dish. They are seasoned and toasted grasshoppers that are caught by farmers from Oaxaca in the summer. Chapulins are served with guacamole and some corn tortillas which is a perfect combination for evening cravings.

5. Tostadas Fried Tostadas spread the smell all over the house and attract your kids to the kitchen immediately. This is one of the favorite foods in Mexico for children that can be served alone or piled high with several garnishes. You can add one layer of frijoles (refried beans), cheese, cooked meat, seafood, etc to make it look delicious. Do you know the word ‘tortilla’ came from ‘torta’, a Spanish word that means ‘round cake.’ According to Mayan legend, tortillas were cooked by a farmer during ancient times to feed his hungry king.

6. Tamales Tamales are one of the most ancient foods in Mexico that date back to the period of Inca, Mayan, and Aztec tribes. It was developed to eat during the war expeditions. You can try Tamales with the usual flavoring including cumin, oregano, thyme, different peppers, and garlic powder. This Mexican delight can be enjoyed with fruits, vegetables, and peppers. The exact process to cook Tamales is stuffing corn dough with sweet filling, wrapping it in corn husks or banana leaves, and steaming it for a few minutes.

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7. Elote Elote is one of the mouth-watering foods in Mexico that should be tasted when you are hungry. Indians can relate this dish to their favorite ‘Bhutta’ from the rainy season with some cheesy and pepper twist. You can add salt, chilly powder, cheese, butter, mayonnaise sauce, etc to make it taste bitter and spicy at the same time. Its cooking process includes boiling corn and serving them in cups or on a stick. You will notice this item on Mexican Beaches and North American Islands.

8. Mole Chiles are the most common ingredient you will ﬁnd in Mole and other ingredients vary according to the place. Modern moles include chocolate, additional spices, nuts, seeds, garlic, onions, cinnamon, etc. Mole poblano is the well-known mole which is a rusty red sauce typically served over turkey or chicken on special occasions like Thanksgiving. Furthermore, you can try it with coriander rice which counts as a healthy lunch for you.

9. Guacamayas Usually, sandwiches are in high demand throughout Mexico and delicious guacamaya is the best example. It is sold by street vendors and you will ﬁnd it in almost every restaurant in the Mexican City. Guacamayas are originated from León, Guanajuato. Pork cracklings, a spicy sauce tastes good with this dish and a squirt of lime juice is a must-try along with it. You can grab a few pieces of Guacamayas when you are in a picnic mood with your friends and family, they last for a longer time.

10. Cemitas Cemitas has its origins in Puebla, Mexico and it is also known as cemita poblano. It can be served as a sandwich as well as a roll so you can have it as breakfast or as lunch also. In the category of junk foods, Cemitas are the most delicious foods in Mexico that you can enjoy. In the region of Puebla, Cemitas are generally served cold, however, in the United States, they are toasted on a griddle and served warm. They are cooked with meat, white cheese, avocado, and pápalo leaves.

This is just a short list of foods in Mexico that you can have when you are hungry. However, there are dozens of more food dishes you should not miss while traveling to Mexico. They represent the indigenous culture of it starting from the ﬁrst agricultural community in the country. Tasting and enjoying some of the ﬁne foods in Mexico at ports or on the beach will make your vacation more interesting and memorable. Your family and friends will be talking about it for months while looking at the pictures you click while eating it.

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,how simple and catchy to know that your existence has been admired by some brand! L’Oreal is dedicated to empowering every woman in society and providing solutions to anti-aging, skin issues, hairfall problems, etc. With the change of the seasons and generations, beauty standards keep evolving and every brand needs to cope with the customer requirements. L’Oreal has captured the essence of elegance and innovation in the industry and become a global giant. In this article, we embark you on the journey of an international brand to understand its various marketing strategies, and the challenges it faced and know how they contributed to its success. From humble beginnings to becoming a powerhouse in cosmetics, L'Oreal's story is one of resilience, challenges, and strategic brilliance. Humble Beginning L’Oreal, an international beauty brand ruling the cosmetics industry is inventing new standards for female customers worldwide. It gives access to the best cosmetic products in quality, efficiency, and safety. Established in 1909, L’Oreal has become a leading brand with 68,000 employees working in 130 countries and earning revenue of €20.3 billion. It uses traditional recruitment tools to find the best talent in the market and reshapes the leadership qualities through them. In areas like logistics and finance, the brand faced a challenging situation in recruiting, senior, earlycareer professionals, and experts. Usually, many companies target the population looking for a job, however, L’Oreal focused on passive candidates and created its brand value in the market. To attract the best talent and build its employer brand for future candidates applicant, the company developed its online presence. For better and faster recruitment the company used the LinkedIn platform and reached up to potential candidates. It started increasing its visibility through social ads which include offsite campaigning, link ads, and carousel ads. Moreover, the company implemented its marketing strategy on social media platforms like Instagram and Facebook. It took advantage of Christmas and New Year occasions and showed how the right marketing at the right time can be reflected in increasing its revenue in the last quarter of the corporate companies. By placing targeted ads, L’Oreal was able to generate clicks and sales at the same time which proves that its timing to run ads was accurate.

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Ÿ A model based on listening and engaging

L’Oreal’s Social Media Marketing Strategy is focused upon : Ÿ Improving Customer Experience Management According to Marc Duquesnoy, Social Media Performance Director, L’Oreal, “We had 120 tools to manage social networks and we did some streamlining to migrate to Sprinklr in every country by involving 3,000 users with 35 brands in 75 countries. Sprinklr is the foundation of our social media strategy. It is our backbone.” Every single customer-facing department was targeted and community managers were trained to strengthen their roles. Moreover, its social media marketing strategy increased its autonomy and responsibilities.

The ‘Listen-to-engage’ campaign was run by L’Oreal’s digital team to understand customer expectations and better serve them. The model consists of the following things: 1. Monitor brand reputation and collect insights from customers to track the product marketing. Catering to this, it is important to listen to all social media channels, blogs, news, etc. 2. Publishing the content on the social media accounts of the brand and building engagement with customers. Community managers ﬁnd Sprinkler’s social listening capabilities interesting to trace the interesting conversations and react to them in a personalized way. 3. Detecting inﬂuencers to deploy a brand ambassador program. 4. Customer care across social channels

Listen

Customer Care

Publish & Engage

LISTEN TO ENGAGE

Inuencers

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Being the only cosmetics company to earn more than one brand franchisee, L’Oreal is a Francebased global cosmetics company. With a market share of 16.8 percent, it has remained the global brand across the industry. Road to Success

Focus areas:

Skin Care

Hair Care and Colour

Fragrance

Colour Cosmetics

L’Oreal started an extraordinary and legendary advertisement for hair color, “Because, you are worth it”. The advertisement was diversiﬁed into a wide range of beauty products across the USA, South Asia, the Far East, Russia, etc. The company started expanding globally by introducing Maybelline in the USA, whose tagline was, “Maybe she’s borne with it.” The brand was popular for various lipstick products and nail polishes in the USA. By adding the tagline “Urban American Chic”, the company promoted its products. L’Oreal acquired Maybelline in 1996 when the brand lost its focus and equity. It was extended to the Japanese market and captured nearly 56% of the market outside the USA. By acquiring diﬀerent brands, it is collaborating with the national culture and diversifying its portfolio which is part of its long-term growth strategy. With the help of research centers in New York and Paris, L’Oreal attained 493 patents registered in the name of the company in 2001. Challenges and Solutions

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Key Takeaways 1. L’Oreal owns 36 brands worldwide and continues to acquire famous beauty brands like Maybelline New York, a leading beauty product.

2. Its other acquisitions and mergers include Granier, NYX Professional Makeup, CeraVe, Redken, etc.

3. Since its establishment, L’Oreal has kept buying its competitors which are highly desirable brands, and increases the scope of its product offerings.

L’OREAL OWNS BRANDS WORLDWIDE

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Challenges and Solutions Before becoming a global brand, L’Oreal faced severe challenges in its journey that proliferated its presence at the international level. Keeping different brands in one basket was one of the biggest issues the company faced in its early years. However, the company built its strategy to deal with it and constructed good brand management. Hitting the right target audience at the right time with the right product is the solution that the company came up with. Celebrities from different cultures were hired for advertisement and promotion. Furthermore, the company has an efficient R & D department on which the company spends at least 3% of its revenue every year. Middle-aged and working women are the main target audience of the company and established educational centers to create awareness about its products in various countries and conducted various programs regarding hairdressers. By providing a wide range of products, the company opted for the complete makeover. L’Oreal has established long-term positioning within the minds of teen-age girls and working women. Due to its science-based products, it is the only company that is known as a scientific beauty company. L'Oreal's strategic acquisitions have helped the company to catch a market cap of nearly $227 billion, with annual sales of $38 billion. Customer Experience Management L’Oreal Paris gave access to deep customer experience management based on their unique journey, regardless of the device they use. However, mobile devices lack responsive design and their complicated time-consuming management activities could be problematic. It is been claimed that customers using L’Oreal products for a long are diagnosed with cancer including hair and skin problems. CO2 emissions during its manufacturing have raised issues over the sustainability of the brand. Its efforts have been drawn out in its ‘For the Future’ program, launched in 2020 to address specific objectives, such as reducing all GHG emissions by 50 percent per product by 2030.

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For more than 100 years, customers have believed in the products of the L’Oreal Group. It is fulﬁlling the requirements of customers for performance and quality and is committed to giving the best cosmetics products. Quality is a global commitment upheld by the entire company and all of the Group's brands worldwide. The company guarantees packaging quality and safety with the help of its packaging and development teams. The packaging of the product is designed and approved through formula design, and the company checks its stability, compatibility, and dispensing system. Lessons of Worth For many decades, L’Oreal has emphasized its mission to increase its self-worth. It has dedicated its “Lessons of Worth” dedicated of the self-esteem of every woman and gives voice to celebrities from various cultures and their opinions about the beauty standards of women. Whether it is lipstick that empowers you to be the best version of yourself or a nourishing act of self-care to boost your conﬁdence, L’Oreal is there to encourage every woman. With the help of the ‘Lessons of Worth’ campaign, the company asked every woman to embrace their character. It included various celebrities like Kate Winslet, Helen Mirren, Camila Cabello, Jane Fonda, etc. From making shampoos and serums to lipsticks, L’Oreal has made a long journey, and if you are willing to build your own brand in the future, here are some lessons you should learn from it: 1. Create Opportunities To establish your brand, rather than waiting for the best opportunity, it is always recommended to create your opportunity. Through L’Oréal Women of Color Think Tank, the company made connections with women of all ethnicities and celebrate diversity. The initiative gave a competitive edge to the company and raised its authenticity among the customers. The company took models of natural hair to promote the brand.

2. Be brave to make out-of-the-box decisions As you know the beauty industry is growing continuously, it is important to be brave enough to come up with next-generation life-changing decisions. When your target customers are mainly women, it is important to break the stereotypes and make them feel empowered through your brand. That’s how you create truly disruptive, superior, and addictive beauty experiences for your consumers. 3. Being hungry and ambitious At L’Oreal, employees are asked to stay creative and encouraged to be curious all the time to oppose the status quo and be never satisﬁed. The company has developed various serums, lotions, cleansers, creams, and face masks to deal with antiaging and enhance brightening, shine control, hydration, etc.

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PREMATURE GRAY

CAUSES AND PREVE 44 | January 2024

Y HAIR:

ENTION

Even if graying is natural, sometimes it happens not only because of aging. You can often see quite young people with gray strands in their hair, which looks unusual, because in our view gray hair is the fate of the older generation. Indeed, the norm for graying is the period of a person’s life when he or she is in his or her forties. While some people aren’t particularly upset about premature graying, other people consider it as a problem. Here’s how premature graying happens, and how you can prevent or reverse it. Graying of hair and melanin Melanin, the hormone that is contained in the human scalp, is responsible for our hair color. As a result of age-related changes in the body, its production in the hair follicles gradually decreases and disrupts hair pigmentation. However, graying can kick in earlier for reasons that result in a deficiency of tyrosine. It is the amino acid that plays a major role in the formation of melanin. One of the possible reasons for tyrosine deficiency may be a low-protein diet. Another factor that can influence premature graying is chronic stress. Chronic stress leads not only to fatigue and low immunity but also premature graying. Therefore, to avoid premature graying it is important to avoid stress and eat enough proteins. Avoid foods that are high in sodium, fast food, and alcoholic beverages. Try to find better alternatives to fast food. For example, if you like enjoying unhealthy snacks (potato chips, French fries, pizza) when playing at Hellspin Casino or watching TV series, opt for healthier alternatives (homemade veggie chips, veggie snacks with Greek yogurt, etc.) But consider that a healthy lifestyle can contribute to the absence of gray hair but can’t change genetics. And there are often different factors that all together lead to premature graying. Certain disorders and diseases like thyroid gland malfunctions, vitiligo disease, and early menopause also can harm the production of melanin. To sum up, let’s list all the possible reasons for premature graying: 1. 2. 3. 4. 5. 6. 7.

Genetic predisposition. The presence of chronic diseases of internal organs. Chronic stress leads to exhaustion of the nervous system. Bad habits in the form of smoking, and drinking alcohol. Adherence to unbalanced exhausting diets. Frequent change of hair color with the help of low-quality products. External unfavorable inﬂuences in the form of bad ecology and the like.

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How to prevent or reverse premature gray hair?

Spotted gray hair in your 20’s or 30’s? Do not despair, because there is always an opportunity to solve the problem. According to doctors, gray hair may be a symptom of certain health problems or diseases. After therapy, the problem disappears on its own. It is also a good idea to consult a trichologist. Statistics say that in thirty percent of cases of early graying, the process is reversible, and has a favorable prognosis for complete cure. The specialist identiﬁes the causes that provoked the phenomenon, and, based on anamnesis, determines the methods of therapy. This is usually a course of vitamins with trace elements to increase the production of melanin, procedures with the introduction of drugs into the scalp for the same purpose. The injected drugs contain an increased amount of vitamin B, and the therapeutic measures are carried out twice a year. Don’t forget about a balanced diet and healthy lifestyle! Active hair restoration and measures to avoid the

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progression of graying, begin with changes in the diet. First of all, it excludes harmful products, minimizing the consumption of mayonnaise and strong coﬀee, sausages and chips, hamburgers, and other snacks. Introduce in the daily menu large quantities of fresh fruits and vegetables containing useful vitamins. To improve the production of tyrosine, add to your daily diet eggs and nuts, seafood and seeds, various oils and meat, milk and dairy products. The diet will be incomplete without garlic, ginger, and herbs. A balanced diet has to be accompanied by an active lifestyle, in which there is a place for daily moderate physical activity along with rest. Also not superﬂuous will be an annual visit to the doctor-endocrinologist, the absence of excess ultraviolet light in the summertime. Last but not least, we don’t recommend you use radical methods, such as the removal of gray hair. Such actions do not lead to a positive result. Moreover, they exacerbate the process by infecting neighboring hair follicles and further spreading the graying. There are many other ways to deal with gray hair!

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