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WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION |JANUARY 2024

To Read More : Upshot Tasmania: Experience Nature Like Never Before

Article Unlocking Groth: A Deep Dive into Marketing Development Funds(MDF)

Case Study Beautiful Design Makesa Beautiful Life: TIFFANY & CO. Most

Product Review

GREENHOUSE

A Strategic Leader

INFLUENTIAL

Business Leaders To Watch 2024

Ganesan Arumugam Director - Channel Sales| etApp Public Cloud Services

And Sales Maestro Unlocking The Power Of Sales Processes And Policies

CASE STUDIES READ MORE From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

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From Editor’s Desk

In the ever-evolving landscape of global business, visionary leadership is the driving force behind innovation, transformation, and progress. With great excitement, The Enterprise World presents its latest issue, "Most Influential Business Leaders To Watch 2024." This edition is a celebration of the dynamic individuals who are not only shaping the present but are poised to redefine the future of business. Through a meticulous selection process, our editorial team has identified and spotlighted business leaders whose strategic acumen, forward-thinking mindset, and impactful contributions are setting new benchmarks across industries. From tech pioneers revolutionizing the digital landscape to sustainability champions reshaping corporate responsibility, the profiles featured in this issue are a testament to the diverse and transformative nature of contemporary leadership. Through exclusive interviews, in-depth features, and comprehensive profiles, we aim to provide our readers with an intimate understanding of the leadership philosophies, challenges overcome, and future visions of these influential figures. As a digital business magazine committed to offering timely and relevant insights, we believe that highlighting these leaders not only recognizes their achievements but also serves as inspiration for emerging professionals and entrepreneurs. We invite our readers to immerse themselves in the stories of these trailblazers, to glean insights that transcend industry boundaries, and to witness firsthand the strategic brilliance that propels businesses into new realms of success. "Most Influential Business Leaders To Watch Out For - 2024" is a compass pointing towards the future of business, and we are thrilled to have you on this journey of discovery and inspiration. Best Regards

Utkarsh D.

Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B, Wakad Aundh Main Road, Pune. 411057

Follow Us On: For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (APAC)

Shalmali W.

Suchita P.

PR & Marketing Coordinator

Business Development Executive

James H.

Vasanti M.

Creative Design Head

Graphic Designer

Sankalp K.

Aparna S.

Social Media Manager

Digital Circulation Manager

Narendra S.

Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Meet the man of the hour, Ganesan Arumugan, the Director of Channel Sales, India and SAARC at NetApp. He is a dynamic sales and marketing professional with a rapidly progressive career spanning more than two decades. With gained exposure to cross-cultural experience, handling and leading diverse functions like sales and marketing operations, developing Partner EcoSystem, formulating sales strategies, and designing organizational structures, processes, and policies, Ganesan has helped Partners in developing and implementing strategic plans aligned with the organization’s objectives. His steadfast approach, analysis of market conditions, and holistic knowledge of sales have successfully helped him to grow many businesses. He has a proven ability to make informed decisions, launch and support products and services, penetrate new markets, and increase sales proﬁtability. Inspired by Aristotle’s quote- “We are what we repeatedly do. Excellence, then, is not an act, but a habit,” Ganesan has spearheaded his professional career following the adage and performing due diligence.

LEADERS IN SPOTLIGHT

For the cover read about -

Established in the year 2007, Sarathy Geotech and Engineering Services Pvt Ltd provide Geotechnical, Geophysical, and Engineering Services for various industries. They provide Services on Integrated Approach for Oﬀshore, Near Shore, and Onland Projects. SGES is a leading geotechnical and foundation engineering consulting company specializing in several geotechnical services that provide comprehensive information via their Integrated Survey Services for Oﬀshore & Onland Projects. Over the past 15 years, their services have helped clients design, build and operate on construction sites that are safe, secure, and economical. Headquartered in Bangalore, India, the company has expanded its services to Indonesia, Abu Dhabi, and Saudi Arabia. The success of SGES has always been based on consistently exceeding customers’ expectations by providing value-added services that resulted in longevity and with a dedicated team.

Ganesan Arumugam

L E A D E CR OS NI NT ES NP OT TS L I G H T

For the cover read about

Beyond Borders: A Journey through Unforgettable Adventure of Bogota How can you make your Christmas Eve memorable?

upshot

22 bLOG

30 CASE STUDY

Beautiful Design Makes a Beautiful Life: Tiffany & Co.

36 Review

Greenhouse

Unlocking Groth: A Deep Dive into Marketing Development Funds(MDF)

44 Article

Ganesan Arumugam

A Strategic Leader and Sales Maestro Unlocking the

POWER OF SALES

PROCESSES AND POLICIES NetApp Public Cloud Services

DIRECTOR - CHANNEL SALES

12 | January 2024

Cover Story www.theenterpriseworld.com | 13

His steadfast approach, analysis of market conditions, and holistic knowledge of sales have successfully helped him to grow many businesses. He has a proven ability to make informed decisions, launch and support products and services, penetrate new markets, and increase sales proﬁtability. Inspired by Aristotle’s quote- “We are what we repeatedly do. Excellence, then, is not an act, but a habit,” Ganesan has spearheaded his professional career following the adage and performing due diligence.

14 | January 2024

Reminiscing the Journey Ganesan came on board at NetApp in 2020, heading the partner program for India and SAARC. The company started with a small team of 3 people, working on shaping and implementing its partner strategy, aiming to consolidate its channels and gain increased commitment and loyalty from its partners. The company has since expanded to a 9-member team, spearheading its partner-ﬁrst strategy, and ensuring synergy between its partner teams and sales teams in terms of addressing the customer’s business challenges. Throughout this journey, NetApp, with its constant dedication and performance has

been successful in consolidating its channel partners. The company now has focus partners, who contribute approximately 60-70% of its business. Moreover, through its partners, NetApp has increased its coverage into the SMB (Small and Medium-Sized Businesses) market, as well as Tier 2 cities. Integrating Sustainability in Full Force Sustainability has long been a key focus area for NetApp. The company believes that sustainability concerns, much like many other complex business problems, can be eﬀectively

Cover Story www.theenterpriseworld.com | 15

Cover Story 16 | January 2024

addressed by capable managers when they are equipped with real data. To this end, NetApp has been a pioneer in reporting power consumption and temperature on NetApp ONTAP arrays through the NetApp Cloud Insights service. However, tackling a problem like sustainability more holistically necessitates evolving a strategy based on a comprehensive picture of an organization’s data estate. Therefore, as part of NetApp BlueXP—its unified control plane for hybrid multi-cloud data estates, spanning on-premises and cloud environments—recently introduced a Sustainability Dashboard that enables customers to track progress towards their corporate environmental goals. Leveraging the powerful AIOps (Artificial Intelligence for IT Operations) that lies at the core of BlueXP, the Dashboard provides detailed reports on a customer’s energy consumption, power utilization, and carbon footprint across NetApp AFF and FAS ONTAP systems. In addition, the Dashboard provides a top-line sustainability score, representing the efficiency of the entire data estate as a single KPI. The score also allows IT managers to track the progress of sustainability measures over time. This can also be used to forecast how specific changes can positively adjust the score. The Sustainability Dashboard provides actionable insights with recommendations to help customers address issues that may negatively impact overall sustainability and enables managers to act on these recommendations directly without needing to switch to other tools. It also facilitates real-time tracking of power consumption at cluster, aggregate and node levels—data that can be leveraged to identify workloads that can be shifted to more efficient storage.

Sustainability has become a crucial part of boardroom discussions across the globe, as regulations to mitigate the impact of climate change loom on the horizon. In this context, there is understandably scrutiny on the energy consumption of data centers which, given its current era of rapid digital transformation, has seen a marked increase. It is predicted that storage as a proportion of data center energy consumption may account for as much as 38% of total consumption by 2030. This certainly places a strong impetus on organizations to seek sustainable storage solutions—a requirement that NetApp is wellplaced to fulﬁl. Inculcating a Value-added Culture Be it customer interactions and social causes to designing solutions and supporting the employees, living these values is essential in NetApp’s premises. Put the customer at the center: NetApp believes one doesn’t become an indispensable partner without listening to customers, walking in their shoes, and propelling your orbit with a strong point of view. Care for each other and the communities: Caring for each other and the communities take large doses of humility and kindness—mixed with building deep, authentic connections and topped with an unwavering commitment to collaboration. Build belonging every day: By embedding diversity and inclusion into every decision that the company makes, it opens the door to other voices, diﬀerent perspectives, and most importantly, its true innovation potential. Embrace a growth mindset: NetApp steps out of its comfort zone even when it’s scary and learns from both

its failures and successes. This keeps it from stepping into the dreaded fixed mindset quicksand. Think and act like owners: Showing up with its A game, being accountable, and acting with speed and integrity are the keys to unlocking the sense of ownership that’s necessary to create the future. More about NetApp Ransomware Recovery Guarantee Ransomware is certainly a matter of grave concern for organizations across sectors. Industry studies have found that 96% of organizations who paid a ransom did not completely recover their data and that the average time taken to recover from an attack can be as high as 1 month. The average cost of remediating a ransomware attack in 2022 was USD 4.35 million. It is also predicted that by 2031, a ransomware attack will occur every 2 seconds. These findings certainly paint an alarming picture and underscore the need for organizations to have a strong data protection and recovery strategy in place. NetApp believes that storage is the last line of defense for data and plays a critical role in mitigating the damage from a ransomware attack. In line with this belief, the company is committed to offering its customers robust data protection and ensuring quick and painless recovery of their data in the event of an attack, to facilitate a swift return to normal operations. The NetApp Ransomware Recovery Guarantee underscores this commitment by warranting Snapshot data recovery on its customers’ primary and secondary ONTAP storage. Thus, if an attack takes place, and NetApp is unable to recover its customer’s backup Snapshot copies of their data, it will compensate them for the same.

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Cover Story Ganesan concludes, “The Partner Sphere program has been developed following a nearly 2-year process of extensive consultations with our partners, through 1:1 interactions, roundtables and surveys; and we are conﬁdent about its immense potential to help us capture greater market share through accelerating cloud adoption, growing ﬂash revenue, and leveraging partner-led services and solutions.”

NetApp’s Newest and First-Class Offerings One of the key offerings NetApp has recently introduced to elevate data center performance for customers is the NetApp AFF C-Series—a new family of capacity flash storage options that deliver all-flash storage at a lower cost. The new AFF C-Series delivers more cost-effective and efficient flash performance, with a smaller storage footprint and a lower total cost of ownership (TCO). The superior storage efficiency offered by the AFF C-Series optimizes customers’ energy costs while simplifying operations. The AFF C-Series also enables seamless scalability on-premises, allowing customers to scale both capacity and performance as their data expands. Moreover, it offers the best-in-class data security, including ransomware protection, to ensure the security and easy availability of important data. The NetApp AFF C-Series is also offered as part of ONTAP One—an allin-one license that encompasses all NetApp software, which is one of the

18 | January 2024

industry’s most comprehensive software suites. ONTAP One empowers customers with the ability to modernize their data centers by offering them the flexibility to choose the right storage (capacity flash, performance flash, or hybrid) for their database, VMWare, and file workload requirements—all of which can be managed centrally through NetApp BlueXP. An Overview of the NetApp Partner Sphere Program Channel partners have long been the backbone of NetApp’s business. The company’s unique partnerships across all the leading ISVs (independent software vendors), and hyperscalers support continued innovation across on-premises, cloud-first, and hybrid architectures. However, as the market evolved, NetApp felt the need for a partner engagement model that was better equipped to address the more complex demands of today’s customers, which took the form of the NetApp Partner Sphere Program.

The NetApp Partner Sphere Program reflects its commitment to evolving a partner-first culture and building an ecosystem that encourages collaboration and innovation. The program provides a unified engagement model that enables partners to move between sell-to, sellthrough, and sell-with sales motions—accelerating their revenue by outpacing the competition and driving customer-based outcomes. Through the Partner Sphere program, NetApp endeavors to redefine how they work with their partners to create real competitive advantage and ensure significantly enhanced business outcomes for customers and partners alike. The new engagement models and tiering system offered as part of the program incentivize and accelerate its partner’s reach in the flash and cloud markets, with a reciprocal value that increases as partners move up the program tiers. With an emphasis on recognizing and rewarding partner capabilities, the program offers partners multiple paths to success, enabling them to choose what aligns best with their focus areas and specialties. A range of benefits and strategic long-term investments have been included to reward highly specialized services that deliver customer value. One of the key aims of the Partner Sphere program is to help NetApp’s customers develop competencies aligned with market needs. To this end, the program offers 11 Services Certified tracks and 19 Solution Competencies aligned to 3 key focus areas. These will enable its partners to significantly expand their service portfolios and become trusted advisors to their customers—building greater value, and driving increased revenue growth, through long-term service engagements. Joint priorities guide the

These shared priorities include growing a shared portfolio through coinnovation, developing and promoting partners to become highly specialized and service-led, accelerating partners’ cloud solutions and customer adoption of cloud portfolios, new customer acquisition, and delivering customer value and successful business outcomes. The Achievement Corner Consolidating channel partners and ensuring their focus on NetApp’s business has certainly been a significant achievement for the team. NetApp has been successful in building a robust and loyal partner ecosystem for the company. Today, 100% of NetApp’s business in India is carried out through its partners. Another highlight has been the transition from its earlier partner programs to the new Partner Sphere program, which is enabling its partners to become more service-led and solution-centric. As part of the new program, NetApp has focused on building the solution competency of its partners through training and upskilling. This enables them to become end-toend solution providers to customers, as opposed to merely selling the products. Execution has also been an area in which NetApp has excelled. This is an important achievement, given that logistics and the effective execution of orders are increasingly becoming critical elements, particularly in the Data Storage and Data Management field.

Success Stories

Partner Sphere program, with a focus on aligning NetApp’s goals with those of its partners.

Chris Brutschea, Associate Chief Information Oﬃcer, St. Luke’s University Health Network – “Having the performance and reliability of Azure NetApp Files means we can better support our organization, providers, and patients.”

Clare Lansley | CIO, Aston Martin Aramco Cognizant Formula One® Team – “We need both on-prem and cloud to give us the ﬂexibility with capacity and compute capability where we need it. NetApp was the obvious choice for helping us build a race fabric to be competitive.”

Friedemann Kurz, Head of Motorsport IT, Porsche – “We can now move huge amounts of data at high speed... across edge, core, and cloud...”

Ganesan adds, “Over the last two years, we have consistently worked towards ensuring that we have a 100% success rate when it comes to execution.”

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A Journey through Unforge able Adventure Bog a

22 | January 2024

Bogota, capital of Colombia—a place where whispers of history dance through vibrant street art and the pulse of contemporary life. This city is an intertwining of the old and the new. A city with cobbled streets of La Candelaria, centuries-old echoing tales, and sleek skyscrapers that pierce the sky. It is a dynamic canvas where colonial charm and modern vitality unite. Thanks to this fusion of the past and present, this city is an ideal location with history, entertainment, delicious cuisine, culture, business, and much more. As the largest city in Colombia, its diverse and multicultural atmosphere is a center of attraction for artists worldwide. It is the melting pot where all the cultures from diﬀerent regions of the country have a place. From the cuisine of the Coﬀee Triangle to the joy of the Caribbean, or the artisanal heritage of Boyaca and the Valle de Cauca Festival—this capital city brings together the best of Colombia. As the heart of the country’s art, politics, and innovation, this city is at the top of the list of many travelers and explorers. If you are someone looking to cross out Bogota from your “Must Visit” list, this article might be the best and cheapest guide for your trip.

Cultural Heritage of Bogota’s Museums Bogota’s museums weave a rich fabric of cultural exploration. These museums are enriched with Colombian history art, and cultural heritage in this vibrant city. We have mentioned a few of these museums that will evoke the artist within you. Ÿ Gold Museum (Museo del Oro): Showcasing a remarkable collection of pre-Columbian golden artifacts. Ÿ Botero Museum: Home to Fernando Botero’s distinctive sculptures and an extensive art collection. Ÿ National Museum of Colombia: Covers a wide range of exhibits, from archaeology to contemporary art. Ÿ Museo del Oro Zenu: Dedicated to the artistic legacy of the Zenu culture. Ÿ Museo Nacional de la Independencia – Casa del Florero del 20 de Julio: Commemorates Colombia’s struggle for independence. Ÿ Maloka Interactive Center: Engages visitors with interactive science and technology exhibits. Whether you’re drawn to ancient civilizations, contemporary art, or hands-on scientiﬁc exploration, the museums here are the best place for you. Each museum is a chapter, contributing to the city’s vibrant cultural narrative.

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Wonders of Nature in Bogota: A Paradise for Adventurers As the sun bathes the city in golden warmth, and raindrops dance on cobblestone streets, Bogota’s nature whispers tales of resilience, inviting all to witness its timeless beauty. Here are some places in the womb of nature that one must visit at least once in a lifetime.

1. The Zipaquirá Salt Cathedral Fall into the heart of Bogota’s history at the Zipaquirá Salt Cathedral, a mesmerizing underground sanctuary 200m below the surface. It was transformed into a colossal cathedral in the 1930s, which was originally a salt mine. Passing by the vibrantly illuminated passages into large rooms adorned with the Stations of the Cross, statues, and religious icons. This leads to a grand chamber crowned by a towering cross—an engineering marvel. A morning departure to the Salt Cathedral would be the best time to visit this magical place, leaving before the capital’s notorious traﬃc jams.

2. Gautavita At the heights of 3100 meters above sea level, the sacred Guatavita Lake unveils the living legend of El Dorado—a claim grounded in ancient rituals. A newly appointed cacique (a native chief), shrouded in golden dust, submerging into the icy waters offering golden statues to the lake’s depths. Despite many attempts to drain the lake water to recover the presumed wealth—some involving dynamite, Guatavita remains a sacred Place. Along with these historical tales this place also offers mesmerizing microclimates and exotic flora.

24 | January 2024

3. La Chorrera Waterfall Next on our list is an exhilarating day hike to the majestic La Chorrera Waterfall, standing tall at 590 meters near Chachi. Trail markers guide the way from Bogota to Choachi, unveiling a scenic route through farms before entering the mystical cloud forest. After a 45-minute trek, discover a quaint restaurant oﬀering refreshments. Pass the enchanting Chiﬀon Waterfall, navigating a narrow and occasionally slippery path leading to the main falls. This beautiful journey will relish glimpses of this city, diverse orchids, and vibrant birdlife. Adding more colors to this city, the birdlife is a must-see in a lifetime. Narrow trails and 2.5 hours of altitude-ranging adventure are rewarded by this dramatic and calming waterfall.

4. The Páramo of Sumapaz The sprawling Páramo of Sumapaz is the world’s largest highaltitude desert, elevated up to 4000 meters. A 1.5-hour drive from the southern part of the city leads to this breathtaking expanse. Sumapaz unfolds panoramic views over Cundinamarca, Meta, and Huila, offering diverse climates like wind, rain, and sunshine. This sacred land for the Muisca people is now also a protected water source for Bogota. Encountering fragile desert flora, wildflowers, and the iconic espelita (frailejónes) plants and lakes will silence all the harsh lights and noises from city life. Packing some warm clothing and rain gear to savor this high-altitude marvel would be best.

5. Chicaque Parque Natural Nestled just 30 minutes from Bogota, Chicaque Parque Natural unfolds over 20km of marked trails meandering through the cloud forest. With campsites and rentable cabins, this place is a haven for hikers and bird enthusiasts, boasting around 300 avian species. Encounter sloths, llamas, and deer while expert biologist guides oﬀer immersive experiences. For thrill-seekers, imagine canopy rappelling from an 80-meter oak or a 340-meter zip-line soaring over the cloud forest at 40 km/h, allowing a captivating view of the Magdalena River valley. This place gives you wings with the purity of nature that fulﬁlls one’s heart.

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Elevate Your Experience: Top 10 Things to Do in Bogota Bogota, Colombia, is a city pulsating with life and culture, oﬀering a plethora of experiences for both locals and visitors. Here are the top 10 things to do:

1. Cerro de Monserrate: Ascend this green mountain for a breathtaking view. Choose between a cable car and a challenging trail, explore market stalls, indulge in local treats, and enjoy panoramic views at the top.

2. La Candelaria: Stroll through the historic neighborhood with narrow, colorful streets. Explore Plaza de Bolívar, local art shops, and the Gabriel Garcia Marquez Cultural Center. Visit Museo Botero and experience the vibrant street life.

7. Usaquén Craft Market:

6. Andres Carnes de Res: Indulge in Colombian comfort food at Andres Carnes de Res. Try unique dishes like plantain pizza, paired with tangerine vodka cocktails. As night falls, the restaurant transforms into a dance club.

26 | January 2024

Explore trendy Usaquén, ﬁlled with artisans and trendy restaurants. The craft market oﬀers gold-plated earrings, hand-painted mugs, and other unique goods.

8. Mercado Paloquemao: Immerse yourself in a tropical fruit safari at this bustling market. Sample exotic fruits like lulo and guanabana while exploring the vibrant corridors.

3. Tejo at Barrio San Felipe: Embrace the local sport of Tejo, combining beer, aim, and explosive fun. Several venues in San Felipe oﬀer Tejo along with craft beers and a lively atmosphere.

4. Theatron: Dive into the vibrant nightlife at Theatron, Colombia’s largest gaythemed nightclub. Dance across its 17 rooms to tunes ranging from Cher to reggaeton, and experience drag queen shows.

5. Salsa Clubs: Despite the chilly weather, explore the city’s salsa scene. El Goce Pagano, Quiebra Canto, and Galeria Café Libro oﬀer lively atmospheres and dance-worthy tunes.

Bogota’s dynamic oﬀerings cater to a diverse range of interests, making it a city that never fails to captivate and surprise.

9. Sunday Ciclovia: Rent a bike and join the Sunday Ciclovia, where cars are banned from main roads. You can explore these sights and neighborhoods without the usual traﬃc congestion.

Conclusion: A City that Never Ceases to Mesmerize

10. Graﬃti Tour: Discover the modern side of Bogota’s historical center through street art. Take a graﬃti tour of La Candelaria, featuring works by artists like Guache and the Toxicomano collective.

Bogota, Colombia, transcends the boundaries of time, seamlessly blending the echoes of its past stories with the vibrant rhythms of contemporary life. This city, where history whispers through cobblestone streets and modern skyscrapers pierce the sky, oﬀers an unparalleled journey through the old and the new. Nature’s wonders into the beautiful colors of this city. Pulsating with life and culture, this place invites both locals and visitors to savor its diverse oﬀerings. That leads to creating memories that linger as a testament to the city’s captivating charm. Whether exploring its natural wonders, art scene, or dynamic cultural attractions, Bogotá promises an adventure that transcends borders and resonates with the spirit of a city that never ceases to mesmerize.

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30 | January 2024

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Lip-smacking Global Christmas Delicacies: The delicacies taste just wow during the festival especially, isn't it? If you take notice, all the delicacies taste even better than usual. It is believed that the delicacies are made with pure love and aﬀection that adds to the taste of it. All parts have the world on their way of preparing various dishes for the festival. Let's get immersed into the ﬂavors of it and imagine us having the same. Here are some delicacies from around the world:

1. Christmas pudding: England

2. Stollen: Greece

A traditional dish with many names. Plum pudding or ﬁggy pudding are the synonyms and it is served in England during the festival. It acts as a stand-out dish because it doesn't have any plums in it. Earlier, raisins were known as plums in the Victorian era. So the name plum pudding. It is made of molasses, dried fruits, suet, spices, and eggs.

Famously known as Weihnachtsstolle or Christollen, is a sugarcoated bread that is packed with marzipan, rum, and dried fruits. This fruit cake is long and ﬂat and often resembles a fruit cake.

3. Feast of Seven Fishes: Italy

4. Kolaczki cookies: Poland

This is a traditional Italian dinner that has a seven-course menu. Known as Festa Dei Sette Pesci, a foodie can enjoy octopus, carp, calamari, mussels, shrimp, and fried eel. Not to forget the Italian Panettone that is a traditional tiramisu.

Stuffed with raspberry and apricot jam, cream cheese or sour cream also adds flavor to this variety of fillings. These cookies are folded specially and topped with confectioner's sugar immediately before serving. It adds to the flavor and is quite flavorsome.

32 | January 2024

Here is a short and sweet Christmas poem we would love to share with you all. A poem by Norman Wesley Brooks: Christmas is forever, not for just one day, Loving, sharing, and giving, are not to be put away Like bells and lights and tinsel, in some box upon a shelf. The good you do for others is the good you do for yourself. Customs of Christmas in Other Areas

1. Philippines: In the Philippines, the city of San Fernando celebrates the Ligligan Parul (the festival of giant lanterns). It features dazzling parols that symbolize the Star of Bethlehem. Each parol consists of thousands of spinning lights that illuminate the night sky. This festival has made San Fernando the "Christmas Capital of the Philippines".

2. Sweden: The Yule Goat is a Swedish Christmas symbol dating back to ancient pagan festivals. In 1966, the tradition underwent a transition. Someone came up with the idea of making a giant straw goat, now referred to as the Gavle goat. According to the oﬃcial website, the goat is more than 42 feet tall, 23 feet wide, and weighs 3.6 tons. Fans can livestream every year the construction of it on Sunday of Advent.

3. Finland: On Christmas morning, Finish families make a porridge of rice and milk topped with cinnamon, milk, or butter. Whoever ﬁnds the almond in the porridge wins. Of course, to please the kids some families make sure it comes into their plates and they aren't upset during the festive environment.

4. Barbados: A typical scene in Barbados is of a table with a baked ham decked up with pineapple and sorrel glazes, a rum cake, and Jug Jug, a dish inspired by the Scottish inﬂuence on the island combining of pigeon peas, corn ﬂour, herbs, and salt meat.

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Lesser Known Facts about Christianity: Ÿ

The United States of America has the highest Christian population:

With almost 225 million Christians or about 70% of the population in the United States of America remains the nation of the Christians. Ÿ

The average age of Christians around the world is 30 years:

The number is similar to the global average age. The Muslim population in general is much younger, with an average age of 23. Ÿ

Jews and Christians have a higher education than any other religious group in the world:

The number of years for formal education for Jews and Christians is 13.4 and 9.3 years respectively. Muslims and Hindus are the two main religious groups with the lowest formal education, with an average of 5.6 years. Ÿ

Jesus Christ of Nazareth is the founder and central ﬁgure of Christianity:

Every single aspect of Christianity is inﬂuenced by the life and teachings of Jesus. Christians believe that Jesus is God incarnate and that only through Him can people be saved and have a place in heaven.

Conclusion: Christmas Eve is the most awaited part of the year. People keep on making plans for that particular day. At this time all the resentment and rage are long gone. Relatives, friends, and families come together to make the most of this time by creating memories till the next Christmas Eve. The house is ﬁlled with joy and bliss. May we all learn to give, just more and more giving, without expecting anything in return! We immediately assume to get something from someone, but practicing selﬂessness will take you miles. Let's take a plunge to help those in need, and bring blossom to their lives. Our hearts are so full after writing this blog. Merry Christmas to all of you. Have a great one and keep showering your love on us. Hope you had a good read. HAPPY SOLSTICE!

34 | January 2024

www.theenterpriseworld.com

Beautiful Design Makes A Beautiful Life:

TIFFANY &

36 | January 2024

he huge bodies of water reﬂected the Metroid shower passing by. The eruptions resembled fancy fountains with red glitterous lava ﬂowing into the sea. It seems like a party of chaos but the most beautiful one. As if nature was creating itself, forming mountains and sea, under the light of the newly formed moon. One more thing was created in this ceremony of chaos when the carbon atoms collided with each other in extreme conditions. As the pressure was about 50,000 times the pressure at the surface and the temperature exceeded 1600°C, the carbon atoms bonded with 4 others, and diamonds were formed.

All of this, for a man (Charles Lewis Tiﬀany, 1812–1902) to put that diamond on a ring billions of years later and establish Tiﬀany & Co.—“the store of his dream.” He not only sold jewelry but gave the world something to dream about. He was selling a dream that would change the face of luxury and jewelry forever. This article is the breakdown of this very dream and the company sells it.

& CO.

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Time Line of Tiffany & Co. 1830s and 40s

Charles Lewis Tiﬀany took sole control, renaming it Tiﬀany & Co.

1870s

Purchased the Tiﬀany diamond, a massive 128.54-carat canary yellow stone.

1880s

Louis Comfort Tiﬀany became the ﬁrst design director in 1902.

1920s & 30s

Designers Elsa Peretti (1974) and Paloma Picasso (1980) joined.

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Founded in 1838 by Charles Lewis Tiffany (1812–1902) and his partner, J. B Young, as Tiffany & Young, a “fancy goods” store on Broadway in New York. Charles Lewis Tiffany introduced the iconic blue color in the 1840s.

1853

Moved to a grand store in Union Square in 1870. Became a hub for New York’s elite, known for Japonesque-style silverware and diamond jewelry.

1878

Introduced the Tiﬀany setting in 1886. Won awards for designs at international exhibitions.

1900s

Flourished through the Art Deco era and embraced the 30s Retro or cocktail style.

1970s & 80s

1950s

The Tiﬀany & Co. Foundation was established, committing to environmental support.

2015

Launched the Diamond Craft Journey, revealing the countries of origin for diamonds.

2023

Introduced designer-jeweler Jean Schlumberger in 1956.

2000

Committed to net-zero greenhouse gas emissions by 2050.

2020

Unveiled the Landmark at 57th Street and Fifth Avenue, featuring 10 ﬂoors of stunning creations and custom works.

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Products and Legacy: The Diamond King Charles Lewis Tiffany, a visionary entrepreneur driven by a profound passion for acquiring the most exceptional and rare gemstones, laid the foundation for luxury as we recognize it today. In 1837, he inaugurated Tiffany & Co. in New York City as a purveyor of fancy goods and stationery. Mr. Tiffany’s ground-breaking acquisition of jewels from French aristocrats during the 1840s marked a pivotal moment. He introduced major gemstones to the United States for the first time. This move reached widespread attention, and the press awarded Tiffany the illustrious title of “The Diamond Kings,” a distinction the House proudly upholds to this day.

The Modern Engagement Ring The first Tiffany Setting, introduced in 1886, had a single diamond lifted above the ring by six platinum prongs. Melvyn Kirtley, the top gem expert at Tiffany, says, “These prongs lift the diamond off the ring and into the light.” Lifting the diamond off the finger and letting in as much light as possible makes it sparkle a lot.

The Blue Box A hundred years later, Tiffany added the finishing touch to their famous packaging. A white satin ribbon on all their Blue Boxes. It’s carefully tied into a bow, and with a gentle pull, it opens up to show the amazing Tiffany item inside. The Blue Box is known all over as the most famous and wanted packaging globally. It is a tradition that goes back to the time our founder started the company.

Legacy of Gemstones Tiffany has a fascinating history rooted in exploration and a love for rare gems, driven by the passion of its founder. Back in the day, Charles and his gem experts not only showed the world brand-new gemstones but also played a big role in making Tiffany & Co. a famous jeweler worldwide. One such gem introduced by Tiffany in 1968 is tanzanite, known for its beautiful blue color and named after Tanzania, where it comes from. Tiffany’s collection also boasts centuriesold favorites like rubies, emeralds, and sapphires, all of top-notch quality.

Symbol of Love Charles Tiffany was the first jeweler to make diamond rings a symbol of love. In 1886, he created the Tiffany Setting which became a world-famous engagement ring. For over 130 years, this ring has been a part of many incredible love stories. This innovation didn’t just make Tiffany & Co. a jewelry store, it turned it into a place known for classic designs, amazing craftsmanship, and celebrating love.

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7,500

Brand Value In Million U.S. Doller

7,000 6,500 6,000 5,500 5,000 4,500 4,000 (Source: https://www.statista.com/)

Tiffany & Co. has consistently demonstrated robust brand value on the global stage, with a noteworthy trajectory from 2010 to 2023. In 2023, the iconic brand reached a staggering brand valuation of around seven billion U.S. dollars, showcasing a remarkable surge of nearly 500 million dollars from the preceding year. This significant increase underscores the enduring appeal of Tiffany & Co. along with its ability to elevate brand value in a competitive market. Let’s break down the factors that resulted in the exponential growth of this brand. •

Consistent Financial Performance: The brand’s ﬁnancial strength is evident in the nearly 500 million dollar surge in brand value compared to the previous year, highlighting its ability to navigate and excel in the market.

•

Enduring Appeal: Tiﬀany & Co.’s enduring appeal lies in its legacy of luxury, exceptional craftsmanship, and timeless elegance, making it a preferred choice for consumers seeking prestige and quality.

•

Competitive Market: Operating in a competitive market it has not only maintained its market position but has also enhanced its standing, reﬂecting its strategic market approach.

•

Global Recognition: The brand’s global recognition is reﬂected in its substantial brand value, signifying that it has successfully positioned itself as a symbol of luxury on a worldwide scale.

•

Consumer Resonance: The consistent growth in brand value suggests that Tiﬀany & Co. continues to resonate with consumers, leveraging its heritage and distinctive oﬀerings to maintain a strong market presence.

• •

•

Adaptability: the brand’s ability to adapt to evolving market dynamics is evident in its ﬁnancial performance, indicating a brand that stays attuned to consumer preferences and market trends. Strategic Initiatives: The brand’s strategic initiatives, possibly in areas such as marketing, product innovation, or market expansion, have likely contributed to its impressive brand value growth.

This comprehensive market analysis illuminates Tiﬀany & Co.’s prowess in navigating the market, solidifying its status as a global leader in the luxury segment.

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Establis

Founde

Headqu

No. of E

Website

Greenhous Greenhous Product Product Review 44 | January 2024

shment Year: 2012

er: Daniel Chait

uartered: New York City

Employees: 501 to 1000 employees

e: https://www.greenhouse.com/

se se

Overview: Greenhouse is a candidate hiring software. It guides organizations to implement hassle-free hiring processes. A software that is designed to make the hiring process simpler. A non-biased platform makes the process more fair and equitable for every candidate. It provides an opportunity for potential candidates to an organization. All people-first companies are on the constant lookout for deserving candidates. The software helps organizations to attract, hire, and on-board top talent. The process is made a lot easier and the right candidates for the job are discovered. It tracks the right candidates for an organization, so it is of course time-saving and brings efficiency into the hiring process. The platform offers various products and services for candidates and organizations to get noticed and notified of job postings.

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Pros and Cons: Greenhouse has a proactive approach to helping organizations to hire candidates. The platform is reliable when it comes to remote recruiting, social media recruiting, and much more. It is the right applicant tracking software that guides hiring managers to meet candidates

PROS

CONS

Well-aligned Decision Making Features

UI can be better

Candidates like the way the platform works

All candidates cannot be seen in a single pipeline

Quick response by customer support

Candidate search via data functionality can be improved

Value for Money

Page loading times can be optimized

Core Features: Greenhouse features help organizations to set up a considerate interview process. Employers can easily obtain potential employees' information and automate the process of outreach. A special feature wherein the candidates have the facility to pre-record the correct pronunciation of their names. It also helps to indicate their pronouns so the hiring team gets it right, and the candidate feels recognized. Greenhouse promotes itself as a people-ﬁrst employer brand. It automates surveys to measure candidate experience, manages data from in-person interviews with candidates, and provides liberty to candidates to selfschedule their interview timings. Greenhouse Plans: •

who are ﬁt for the job. The talent acquisition industry has been open to adopting applicant-tracking software. According to experts, it is showing gradual growth in the industry. So, it is proved that it is well-accepted by many organizations. Let us dive deep into its pros and cons to see the reason for this acceptance:

Essential Plan: The essential plan of Greenhouse software includes applicant tracking, structured hiring, team collaboration, multichannel sourcing, mobile app, core reports, candidate experience, etc. However, the essential plan comes with some restrictions. Features like advanced data conﬁguration, single signon, and advanced career page conﬁgurations are not included in this plan. So the essential plan is useful for small-scale businesses and individuals.

46 | January 2024

•

Advanced Plan: The advanced plan includes everything that is included in the essential plan. Plus it offers some enticing features like hosting 10+ online events regarding hiring, a dedicated single sign-in, higher data configuration, and custom reports that help to track the candidates’ profiles.

•

Expert Plan: In the expert plan, all features of the essential and advanced plans are included. Additionally, expert data configuration, developer sandbox, and BI connector, these features are offered too. With these features offered, the candidates and the hiring organizations find it easy to locate each other. Various candidates from diverse backgrounds and different fields are found on the platform which helps the candidates to start the “getting hired” process faster.

Customer Reviews: A lot of startups and established business organizations are using Greenhouse software. Each one has a diﬀerent review of the hiring software. Some customers are happy about the quick response of their customer service team while some are a bit concerned about the UI of the platform. Let’s read some more reviews here:

•

Easy to navigate, even easier to customize and optimize: I found Greenhouse very versatile. If you conduct highvolume recruitments, you can utilize templates and make copies of previous requisitions to streamline what could be a very administrative process. At the same time, Greenhouse has awesome features for creating a personalized candidate experience, and I've had candidates share that they love the DEIB features (voice pronunciation recording, pronouns, and more!). Greenhouse continues to implement new features that streamline existing manual processes I followed, I like the new 24-hour interview reminder!

•

Great ATS System: I like how easy the greenhouse is to use. It allows me to easily manage my positions and candidates. I can set reminders to follow up with candidates and easily keep track of where candidates are in the interview process with the "Pipeline" tab on roles. Greenhouse also makes it easy to ﬁnd and pull data for all diﬀerent parts of the process from time in stage to passthrough rates. It allows you to build custom reports and save them making it easy to keep track of any data you may need. I would recommend Greenhouse to other companies as their ATS tool as it is something that has worked very well for myself and our recruiting team.

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Unlocking Growth: A Deep Dive into

Marketing Development Funds (MDF) In the dynamic realm of business, companies are constantly seeking strategies to propel their growth and expand their market presence. One powerful tool in the marketing arsenal is Marketing Development Funds (MDF). In this comprehensive exploration, we will unravel the intricacies of MDF, understand its significance, and outline effective ways to leverage this resource for sustainable business development. Understanding Marketing Development Funds (MDF): Marketing Development Funds, often abbreviated as MDF, are financial resources allocated by manufacturers or vendors to their channel partners, typically resellers, distributors, or retailers. These funds are intended to support the marketing and promotional activities of the partners, fostering collaborative efforts to drive product awareness, demand generation, and overall brand visibility. The primary goal of MDF is to create a mutually beneficial relationship between manufacturers and their channel partners. Manufacturers contribute funds, and in return, channel partners utilize these resources to execute marketing campaigns that boost sales, enhance brand visibility, and strengthen the overall market presence of the products or services. Key Components of Marketing Development Funds: Financial Allocation: Manufacturers allocate a specific budget or percentage of sales to Marketing Development Funds (MDF). This financial commitment forms the foundation of the partnership and is a critical factor in determining the scale and impact of the marketing initiatives. Eligible Activities: MDF can be utilized for a wide range of marketing activities. Common examples include advertising, trade shows, events, content creation, digital marketing, cobranded collateral, and promotional campaigns. The activities eligible for Marketing Development Funds (MDF) support are typically outlined in a clear agreement between the manufacturer and the channel partner.

48 | January 2024

Approval Process: Before initiating marketing activities, channel partners often need to submit proposals outlining their plans and how the allocated MDF will be utilized. Approval processes ensure alignment with the overall brand strategy and objectives. Clear communication and collaboration between manufacturers and partners are essential for a streamlined approval process. Measurable Metrics: Manufacturers often set specific metrics or Key Performance Indicators (KPIs) to measure the success of MDF-supported activities. Metrics may include increased sales, lead generation, brand visibility, or other quantifiable outcomes. Establishing measurable goals allows both parties to assess the effectiveness of the marketing initiatives. Co-Op Advertising: Co-operative advertising is a common mechanism within MDF programs. In co-op advertising, both the manufacturer and the channel partner contribute to the cost of an advertisement, maximizing the impact of the campaign. This collaborative approach strengthens the partnership and aligns the interests of both parties.

Benefits of Marketing Development Funds: Market Expansion: Marketing Development Funds (MDF) empowers channel partners to extend their reach and enter new markets. By providing financial support for marketing activities, manufacturers enable partners to explore and capture diverse customer segments. Brand Visibility: Collaborative marketing initiatives funded by MDF contribute to increased brand visibility. Co-branded campaigns and promotions help reinforce the brand identity, creating a stronger presence in the minds of consumers. Sales Growth: The ultimate goal of MDF is to drive sales. By investing in targeted marketing activities, channel partners can generate leads, attract customers, and ultimately increase sales revenue. Manufacturers benefit from the expanded sales network and market share. Relationship Building: MDF programs foster stronger relationships between manufacturers and channel partners. The collaborative nature of planning and executing marketing campaigns encourages open communication, shared goals, and a sense of partnership. Competitive Advantage: Companies that effectively utilize MDF gain a competitive advantage in the marketplace. Strategic marketing initiatives supported by MDF can differentiate products and services, positioning them favorably against competitors. Effective Utilization of Marketing Development Funds: Strategic Planning: Develop a comprehensive marketing strategy aligned with the overall goals of the manufacturer and the channel partner. Identify target audiences, key messages, and desired outcomes. A well-defined strategy serves as the foundation for successful MDF utilization. Clear Communication: Establish clear communication channels between manufacturers and channel partners. Clearly articulate the objectives, guidelines, and expectations associated with MDF programs. Regular communication ensures that both parties are aligned and committed to the success of marketing initiatives. Customized Campaigns: Tailor marketing campaigns to suit the unique characteristics of the target market. Consider local nuances, preferences, and trends to create campaigns that resonate with the audience. Customization enhances the effectiveness of Marketing Development Funds (MDF) -supported activities.

Digital Transformation: Embrace digital marketing channels to maximize the impact of MDF initiatives. Leverage social media, online advertising, content marketing, and other digital platforms to reach a broader audience and engage with customers in a cost-effective manner. Measurable Metrics: Define clear and measurable metrics to evaluate the success of marketing campaigns. Track key performance indicators related to sales growth, lead generation, brand awareness, and customer engagement. Regularly analyze the results to optimize future MDF utilization. Compliance and Reporting: Adhere to compliance requirements outlined by manufacturers when utilizing MDF. Maintain accurate records of expenses, activities, and outcomes. Timely reporting ensures transparency and strengthens the trust between manufacturers and channel partners. Challenges and Considerations: Budget Constraints: Channel partners may face budget constraints, limiting their ability to fully capitalize on MDF opportunities. Manufacturers should consider providing guidance on cost-effective strategies and prioritize support for partners with limited resources. Alignment of Goals: Manufacturers and channel partners must align their goals and expectations. Misalignment can lead to ineffective use of MDF and potential strain on the partnership. Clear communication and a shared understanding of objectives are crucial. Adaptability: The business landscape is dynamic, and marketing strategies must adapt to changing market conditions. Both manufacturers and channel partners should remain agile, adjusting their approaches based on market trends and customer preferences. Legal and Regulatory Compliance: MDF programs must adhere to legal and regulatory requirements. Ensure that marketing activities comply with relevant laws and industry standards to avoid legal complications. Conclusion: Marketing Development Funds represent a powerful catalyst for collaborative success in the business ecosystem. When harnessed effectively, MDF programs create a symbiotic relationship between manufacturers and channel partners, driving sales growth, enhancing brand visibility, and fostering long-term partnerships. As businesses navigate the competitive landscape, MDF emerges as a strategic tool to unlock new markets, differentiate products, and gain a competitive edge.

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