Skip to main content

Enterprising Companies of the Year

Page 1

WWW.THEENTERPRISEWORLD.COM | EMEA EDITION | NOVEMBER 2023

MERCEDES: A Class Apart -Upshot

NINH BINH: All you need to know about the Hidden Paradise on Earth

The Bermuda Triangle: An Unsolved Enigma

CONFINITY SOLUTIONS

ENTERPRISING COMPANIES Of The Year

STEFAN OTT | CEO AND FOUNDER

Developing High Volume

LOW-LATENCY SOLUTIONS With Connity Low-latency Messaging


SUBSCRIBE

CASE STUDIES READ MORE From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

UPSHOT METROS READ MORE New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world.

PRESS RELEASE READ MORE Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section.

VIDEO INTERVIEWS READ MORE Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.


How about showcasing your products to 150,000+ C-suite Subscribers? To get recent updates of our magazines

SUBSCRIBE US info@theenterpriseworld.com


From Editor’s Desk


I

n today's dynamic business landscape, enterprising companies are serving as dual catalysts, propelling economic growth and delivering invaluable services to their clients. These forward-thinking organizations are not just profit-driven; they are committed to innovation and efficiency. By harnessing cutting-edge technologies, embracing sustainability, and fostering a culture of innovation, these companies generate jobs, stimulate local and global economies, and ensure that their clients receive services that go beyond the ordinary. This symbiotic relationship between economic expansion and customer satisfaction highlights the transformative power of enterprising firms, which serve as engines of prosperity and progress in an everevolving world. Featuring for The Enterprise World’s this issue of Enterprising Companies of the Year are the stories of such companies. For the cover read aboutConfinity Solutions had begun its journey 6 to 7 years ago as a startup when Stefan was in the late phase of his career and professional life. Today, at the age of 62 years when he looks back on his journey, it amazes him that at the age of 55 when he established a new company, he would be thinking of taking early retirement. However, he thought of starting something new and fresh and connecting with customers around the world through a startup. He expanded his startup around the world and established a strong customer base and doubling the amount of revenue is itself a big achievement according to him. The company was founded on April 26, 2019 and is based in Tokyo. Some of its major shareholders are NTT Communications Corporation and Shimizu Corporation. EDGEMATRIX Inc. is a company that provides a deployment platform for implementing “video edge AI” in the field. Video edge AI is a technology that processes large amounts of data from camera images with AI at the edge (the site). EDGEMATRIX’s products and services are widely used in social infrastructure such as roads, large parking lots, railways, rivers, coasts, remote islands, and large-scale facilities to warn of abnormalities and dangers and increase safety, and to analyze the flow of people such as congestion and increase efficiency and economy.

Shalmali Shalmali W.


The Enterprise World, High Street North, East Ham, England GB

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (EMEA)

Shalmali W.

Peter J.

PR & Marketing Coordinator

Business Development Executive

James H.

Katie M.

Creative Design Head

Graphic Designer

Sankalp K.

Aparna S.

Social Media Manager

Digital Circulation Manager

Narendra S.

Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.


Confinity Solutions had begun its journey 6 to 7 years ago as a startup when Stefan was in the late phase of his career and professional life. Today, at the age of 62 years when he looks back on his journey, it amazes him that at the age of 55 when he established a new company, he would be thinking of taking early retirement. However, he thought of starting something new and fresh and connecting with customers around the world through a startup. He expanded his startup around the world and established a strong customer base and doubling the amount of revenue is itself a big achievement according to him. The company was founded on April 26, 2019 and is based in Tokyo. Some of its major shareholders are NTT Communications Corporation and Shimizu Corporation. EDGEMATRIX Inc. is a company that provides a deployment platform for implementing “video edge AI” in the field. Video edge AI is a technology that processes large amounts of data from camera images with AI at the edge (the site). EDGEMATRIX’s products and services are widely used in social infrastructure such as roads, large parking lots, railways, rivers, coasts, remote islands, and large-scale facilities to warn of abnormalities and dangers and increase safety, and to analyze the flow of people such as congestion and increase efficiency and economy.

LEADERS IN SPOTLIGHT

For the cover read about-


CONTENTS

12

Confinity Solutions GmbH


exclusive Profile

EDGEMATRIX NINH BINH: All you need to know about the Hidden Paradise on Earth

32 upshot

22 CASE STUDY

MERCEDES: A Class Apart -Upshot

44 Article

Grow Your BUSINESS With The Right Tools

54 Blog

The Bermuda Triangle: An Unsolved Enigma

58


C SO 12 | November 2023


Cover Story

CONFINITY OLUTIONS Developing High Volume

LOW-LATENCY SOLUTIONS With Connity Low-latency Messaging

STEFAN OTT CEO AND FOUNDER

www.theenterpriseworld.com | 13


F

rom financial inclusion to embedded finance, fintechs are continuing to steadily transform the financial landscape on a global scale. Our leaders of 2023 are those who have survived and thrived both boom and bust within 24 months. They have also exhibited outstanding resilience and they offer optimism for the year ahead too. Stefan Ott (CEO and co-founder of Confinity Solutions) is a fintech leader who is shaping the industry at a global level by leading with an example. His work has changed the perception of finance and contributed to innovation in the industry. Future-Proof Material While working with IBM, Stefan thought of an idea to start his own company. He founded Confinity Solutions in 2016 to buy out two special products from IBM. When IBM was rationalising its software portfolio, it realised that out of 4,000 plus software products, some products were niche products and market-specific , eg. belong to the financial industry. However, IBM realised the lack of potential in those products and decided to retire them. It triggered Stefan’s thought process to do a management buyout and acquire the source code of these two products. Since he was not happy with IBM’s decision of cancelling these products, Stefan decided to give new life to those two products. They were serving customers successfully and now Confinity continued the same and built new happy customers. Confinity Solutions not just revived those two products but also enhanced and built them as future-proof material in leadingedge technology. The decision resulted in framing a new customer base and expanding the services of the company.

14 | November 2023


Cover Story Steep Learning Curve After taking over the products, Confinity Solutions experienced a steep learning curve to understand how sophisticated these products were. When IBM developed them, it received a number of authentic patents for them which were part of leading-edge technology for ultralow latency and multicast messaging. IBM-patented products were used by several high-frequency traders and stock exchanges in the financial markets for ultra-low latency messaging. Later on, when Confinity Solutions took over the products, it tried to keep customers happy and continued the maintenance, error correction, and bug fixing. Adapting to Local Culture Stefan has come a long way in his professional journey. He started it in 1988 as Head of Marketing InformationSystems at Deutsche Boerse AG in Frankfurt. Here, he was responsible for TPF, pcKISS, and BIFOS. In 1995, he joined Reuters (later Thomson Reuters) and performed the work of Global Head of Common Platform for Content Management. Later, he started handling worldwide sales and business development for financial markets software at IBM Deutschland GmbH. Stefan was a part of a team responsible for marketing and selling Websphere Front Office ( a market data distribution system) and MQ LLM (Low Latency Messaging) products, as well as the financial markets framework offerings. He found the job role interesting as it allowed him to adapt to the local cultures, the local people, etc. Remote Working Solutions While handling the responsibilities at the global level, his experiences in the

previous companies helped Stefan to deal with his employees and customers who belong to different geographic regions. Due to this, Confinity Solutions has now a presence at the global level in terms of customers and spreading services at the international level. Its customers have spread from China to Mexico and Europe who speak different languages and have different cultures in terms of negotiating methods and contractual agreements. The company is based in Frankfurt, Germany and has a development and maintenance centre in India. It shows different language skills as the Indian base provides services to customers based in Latin America who can speak only Spanish or to the customers based in China and Taiwan who know only Chinese. Therefore, Stefan has hired people with different language background skills. So that it becomes easy to cover different customers in different languages. It helps to communicate with the customers on a local basis in their local languages which creates one of the biggest differences. Connecting with Customers around Globe Confinity Solutions had begun its journey 6 to 7 years ago as a startup when Stefan was in the late phase of his career and professional life. Today, at the age of 62 years when he looks back on his journey, it amazes him that at the age of 55 when he established a new company, he would be thinking of taking early retirement. However, he thought of starting something new and fresh and connecting with customers around the world through a startup. He expanded his startup around the world and established a strong customer base and doubling the amount of revenue is itself a big achievement according to him.

www.theenterpriseworld.com | 15


Cover Story is a fintech startup with an established global customer base (25+ customers) and mature solutions (8+ years on the After getting familiarised with the product in a short period, the company market). The following message types are typical in financial market started serving its customers better than before. It asked the customers for applications that would need CLLM performance characteristics. It includes their interest in working together with order data, market data, trade data, it in enhancing the product. For events data (notifications, alerts, and so example, Confinity Solutions invited its customers to user group conferences on and so forth. It does not prevent its usage in other market areas, including and asked them to express their telecoms and automotives, where opinions and enhancement requests. similar messaging qualities of service The program provided a platform to may be necessary, even if financial discuss modifying products according to customer needs and their benefits. It markets are one of CLLM's initial led to selling more licences of the target markets. products and serving all customers and receiving no single cancellation from Robust Market Data Platform any of them. Confinity Market Data Solution for High-Performance Messaging financial markets is a robust market Industry data platform providing ultra-low latency connectivity to exchanges, The replacement for IBM WebSphere consolidated data feeds, and electronic MQ LLM is Confinity’s Low Latency markets. It provides the following Messaging (CLLM). It is a solution unique services and keeps upgrading created for the high-performance them: messaging industry, which is distinguished by extremely large Ÿ Ultra Low Latency: IT teams are message volumes and requirements for assisted by Confinity Market Data a latency of less than one millisecond. Solution in prioritizing speed. The front-office messaging needs of Confinity Market Data Solution financial institutions are the main focus offers high-speed multicast and of the current version of CLLM. unicast messaging functionality Whilebeing introduced as a product in through integration with November 2007, Reliable Multicast Confinity’s Low Latency Messaging, a project from the IBM Messaging (CLLM). Haifa Research Lab, had been in development for some years prior. Ÿ High Throughput: To facilitate the Despite being marketed as a member delivery of market data to nearby or of the IBM WebSphere MQ messaging distant clients, Confinity Market family of transports, LLM from IBM Data Solution includes both has always been a distinct product. multicast one-to-many distribution and point-to-point (unicast) Started as a Fintech Startup messaging capabilities. User Group Conferences

Confinity Solutions was founded in 2016 to acquire IBM WebSphere Front Office for Financial Markets and IBM WebSphere MQ Low Latency Messaging (LLM). Confinity Solutions

16 | November 2023

Ÿ Modular Design: Confinity Market Data Solution redundant feed handlers comprehend feed formats, create a cache of objects that are only published upon

request, and then send the objects to the object distributor for distribution. Within an enterprise setting that uses a LAN, WAN, or the Internet, numerous object distributors can be implemented. Self-managing object distributors converse with one another to create a group middleware layer that routes traffic and requests from clients that have subscribed. Ÿ High Availability: Confinity Market Data Solution uses redundant components at all levels of its


Ÿ distributed architecture, which is optimised for high availability. The system can be set so that even many component failures do not result in service interruptions, meaning that no single component failure can ever result in a service interruption. Employees as Crucial Resources Employees are the crucial resource of every company. Developers in India have to understand customer

requirements and translate them into software code. Employees who communicate with the clients daily are also equally important as they listen to customer demands. Stefan makes sure that he is leading by example rather than leading by order. He tries to make the teamwork non-hierarchical and therefore the teams meet regularly irrespective of the location they are working. Having proper communication with the team, understanding the different cultures with different nationalities from Venezuela or China, etc.

Seamless Experience for Customers One of the unique characteristics or features of the product of Confinity Solution is reliable multi cast messaging with very low latency and high throughput. While explaining the seamless experience of customers at Confinity Solutions, Stefan gives an example of the traditional old stock exchange businesses, eg. the New York Stock Exchange or the Frankfurt Stock Exchange. Traders and brokers were running around on the trading floor and one was shouting out loud bid / ask

www.theenterpriseworld.com | 17


Cover Story pricesto all the traders and the market participants. It was a traditional way to trade stocks and instruments in the financial markets. Therefore, shouting out or asking for prices in person can be achieved if everyone is in the room. If someone wishes to do a similar act in the electronic world then the product CLLM of Confinity Solutions comes into the picture. It provides reliable multicast messaging for example with one sender transmitting messages to many recipients. Electronic Open Outcry System Receivers could be tens or hundreds of market participants. The products of Confinity Solutions guarantee that the sender is notified by each receiver that the message was received, acknowledged, and confirmed. Hence, the sender is aware that everyone has received it and the sender can even resend, retransmit the message again. It is handled by CLLM software that makes the product unique from any other product in the market. Furthermore, the software digitalizes this traditional open outcry system on financial markets. It helps the customers to move out from the traditional open outcry market to the electronic market. The majority of the customers of Confinity Solutions are the stock exchanges or derivatives exchanges around the world. Consistently Improving Every industry has to stay innovative and competitive in the market to sustain for a longer time and Confinity Solution is no exception for that. Being from a niche market, there are not so many competitive players in the industry. Its competitors with similar products and services lack multicast messaging services which Confinity Solutions has. To stay ahead of the competition, it is consistently trying to improve its products.

18 | November 2023

Currently, CLLM has a latency of two to four microseconds. Still, the company is trying to build the next generation version of its product that will utilise a kind of hardware chip, silicon even. With that some of CLLM’s functionality which runs in the CPU of a computer now; will be processed on a chip thus further improving throughput and decreasing overall latency. This is another leading-edge improvement that stimulates new opportunities inside and outside financial markets. Balance of Experience and Entrepreneurship Being a successful as well as a decorated leader, Stefan wants upcoming entrepreneurs to have clarity over vision and mindset. The most appropriate advice for them depends upon when they start their journey and they must have


good ideas and unique ways to tackle them at work. A balance of having experience in the industry and enthusiasm to work together can go hand in hand and make the ideas work out. Stefan adds, “ Nowadays, many entrepreneurs have bright ideas but lack the business angel side and experience in general. In short, there should be a good balance between experience and entrepreneurship.”

lead the team by assuring them and not giving orders to them.” He believes in focusing on the customer's demands, listening to them, and being open about new suggestions from teammates as well as customers. According to him, listening is more important than speaking or giving orders as it gives a major perspective about various things at work.

Leading by Example not by Orders Being a leader in the market, Stefan says, “The most important responsibility of the leader is to be able to adapt to the changes in the market, to convince your community about your ideas,

www.theenterpriseworld.com | 19


# STORIES TOLD WITH A NEW PERSPECTIVE!

We make a living by what we get, but we make a life by what we give.

www.theenterpriseworld.com


- Brett Morris General Manager & COO ADMIRALS COVE


22 | November 2023


www.theenterpriseworld.com | 23


Ninh Binh, has a rich history dating back to thousands of years, in addition to its natural beauty. Once the capital of Vietnam, it still holds many of the historical relics and monuments built during the Dinh and early Le dynasties. This region was inhabited by the ancient Viets, who were the ancestors of the modern Vietnamese people. The rise and fall of different dynasties and the Vietnamese War both were incapable of laying a figure on the beauty of this place.

The view from Hang Mua: Dramatically craved 500 steps into the steep face of a mountain at Hang Mua will lead you to a mesmerizing bird’s-eye view of Ninh Binh. From this point, one can witness the snakelike river lazily moving through the rice fields.

24 | November 2023


Ÿ Boat Tour in Kenh Ga: Kenh Ga is a picturesque floating village where you can take a boat tour along the river, observing daily life and the unique scenery of waterways and limestone formations. This is a great opportunity to peep into the cultural aspects of this place. Ÿ Visit Tam Coc: Often referred to as “Halong Bay on land,” Tam Coc offers a serene and picturesque setting with limestone karsts jutting out of the rice paddies. You can take a traditional sampan boat ride through the Trang An River and enjoy the scenic views.

Ÿ Explore Bai Dinh Pagoda: As one of the largest Buddhist complexes in Southeast Asia, Bai Dinh Pagoda boasts magnificent architecture and serene surroundings. It's a great place for cultural immersion and a sense of tranquility. Ÿ Bich Dong Pagoda: Nestled within a limestone hill, Bich Dong Pagoda is a series of caves and shrines with historical and religious significance. It’s a serene place to explore and witness the peaceful atmosphere. Ÿ Bird Watching at Van Long Nature Reserve: This pristine wetland area is home to various bird species, including the rare Delacour’s langur. It’s an excellent spot for bird watching and enjoying the peaceful scenery.

www.theenterpriseworld.com | 25


Ÿ From April to June: During this season the temperature is mild ranging from 25 to 30 degrees Celsius. This weather with vibrant landscapes and beautiful shades of green emerging from the rice paddies contributes to its alluring scenery. Witnessing the karst mountain ranges, caves, and rivers is a heavenly experience Ninh Binh.

A humid subtropical climate followed by distinct seasons, each offering an extraordinary experience to the tourists. The best time to visit Ninh Binh is apparently when the rainfall is relatively low and when the weather is pleasant. This makes the months of April to June and September to October the best time to pay a visit.

26 | November 2023


Ÿ From February to March: For those interested in experiencing the local festivals of Ninh Binh, this is the best time of the year to pay a visit. The mountains, caves, river, and the sky everything comes alive during these months. The vibrant celebrations showcase the traditions, customs, and spiritual beliefs of the local community.

Places You Should Not Miss In Ninh Binh

Ÿ From September to October: This time of the year is best for munching on outdoor activities such as hiking, cycling, and boat trips. The fall season of September, which is also the rice harvesting season, provides a mesmerizing sight of golden rice fields to visitors.

Ÿ Cuc Phuong National Park: As Vietnam’s first national park, exploring its beauty is one of the best things to do in Ninh Binh. Its diverse array of flora and fauna includes rare and endangered species that enhance the natural essence of this place. The butterfly season, occurring from April to June is one of the most spectacular attractions of this park. In this season, thousands of colorful butterflies flutter around, creating a mesmerizing experience to witness. The park also has many hiking trails and one can visit the Endangered Primate Rescue Center, and discover the ancient caves and limestone formations scattered throughout the park. Ÿ The Dancing Caves: Mua Caves, also commonly known as Hang Mua, is a vibrant attraction for visitors. According to the old legends, Emperor Tran Thai Tong used to watch dance performances at this site, hence the name “Hang Mua,” or “dancing cave”. To accumulate a heavenly experience at the summit of this mountain, one has to embark on a steep climb of around 500 steps. This climb will be rewarded with an out-ofthe-world view of the surrounding mountains gently placed between the rice fields. The charm and historical significance of this place are amplified by the intricate carvings and ancient shrines in the caves. Ÿ Thung Nham Bird Garden: This popular destination in Ninh Binh is a heaven on earth for bird watchers and nature enthusiasts. Thung Nham is spread around 334 hectares of mountains, caves, and wetlands, which in return creates a perfect habitat for a diverse range of bird species. One can observe various bird species, such as stork, heron, mallard, forktail, flamingo, and many more from a boat ride through the wetlands. Apart from that, you can also engage in other activities like exploring caves and enjoying the local cuisine.

www.theenterpriseworld.com | 27


To Taste The Culture Of Ninh Binh

CUISINES 28 | November 2023

Ÿ When visiting Ninh Binh, not only will you be captivated by its stunning landscapes and rich history, but you’ll also get to savor some delicious local cuisine. The region’s cuisine is deeply rooted in Vietnamese tradition, offering a mix of flavors, ingredients, and dishes that reflect the essence of the country. Here are some must-try foods: Ÿ Com Chay (Burned Rice): Com Chay is a simple yet unique local delicacy made by pan-frying cooked rice until it turns crispy and slightly burned. It’s often served with a side of dipping sauce or toppings like dried shrimp, beef floss, and peanuts. The contrasting textures of the crispy rice and savory toppings make it a delightful snack. Ÿ Freshwater Seafood: With its extensive network of rivers and water bodies, Ninh Binh is a prime spot for freshwater seafood. Enjoy dishes like grilled fish, steamed snails, and fish hotpot, all prepared with a variety of herbs and seasonings that enhance the natural flavors. Ÿ Bun Cha Gio (Spring Roll Noodles): Bun Cha Gio is a popular Vietnamese dish that’s readily available in Ninh Binh. It consists of fresh rice noodles served with crispy spring rolls, fresh herbs, and a flavorful dipping sauce. The combination of textures and flavors makes it a delightful meal. Ÿ Mussel Rice: Ninh Binh’s mussel rice is a unique dish that features locally harvested mussels stir-fried with aromatic herbs and served over a bed of steamed rice. The flavors are a delightful blend of saltiness and freshness. Ÿ Ninh Binh-Style Pho: Ninh Binh’s version of the classic Vietnamese pho features a flavorful broth, tender rice noodles, and a selection of meats or tofu. It’s a perfect dish for those looking for a comforting and delicious meal.


Whether you’re a fan of savory dishes, fresh seafood, or delightful snacks, Ninh Binh offers a diverse range of culinary experiences to satisfy your palate. This place sounds like nothing but a fairy tale, with hundreds of types of birds soaring in the sky, dodging humongous mountains. With thousands of butterflies fluttering and feasting and dancing just above the waters of the river flowing like ribbons dancing on the wind. It is hard to believe that something like this even exists, someplace that sounds so magical and real. It is impossible to portray “Magic” and “Reality” in one picture. But Ninh Binh is exactly that picture, or maybe it is the very link to connect reality with magic. We hope you enjoyed reading our article and received amazing insights from it. We hope once in a lifetime you get the opportunity to go and see this heaven on earth and don’t forget to receive that hug.

www.theenterpriseworld.com | 29


EDGEMATRIX The Power of Video Edge AI in Action! Shinya Motohashi | Co-Founder and EVP

32 | November 2023


Inc

www.theenterpriseworld.com | 33


T

The world we live in is moving rapidly towards a more technologically enabled one. Among the most transformative innovations is Video+Edge+AI technology, a powerful advancement that's rapidly gaining prominence. This cutting-edge fusion of video analytics and artificial intelligence has emerged as a critical tool in addressing a multitude of contemporary challenges and opportunities. Video Edge AI technology is a gamechanger across various sectors, from security and surveillance to healthcare, retail, transportation, and beyond. It empowers us to process and analyze vast streams of video data in real-time, enabling immediate insights and actionable intelligence. This real-time capability is invaluable for enhancing safety and security, streamlining operations, and improving decisionmaking processes. Moreover, Video Edge AI technology is propelling the development of autonomous vehicles, revolutionizing healthcare diagnostics, and enhancing customer experiences in retail and hospitality. Its ability to quickly and accurately process visual information offers a competitive advantage in our increasingly data-driven world.

Featuring for The Enterprise World’s this issue of Enterprising Companies of the Year is the story of EDGEMATRIX Inc, a company revolutionizing industries and daily lives.

34 | November 2023


www.theenterpriseworld.com | 35


Journey of EDGEMATRIX Inc The company was founded on April 26, 2019 and is based in Tokyo. Some of its major shareholders are NTT Communications Corporation and Shimizu Corporation. EDGEMATRIX Inc. is a company that provides a deployment platform for implementing “video edge AI” in the field. Video edge AI is a technology that processes large amounts of data from camera images with AI at the edge (the site). EDGEMATRIX’s products and services are widely used in social infrastructure such as roads, large parking lots, railways, rivers, coasts, remote islands, and large-scale facilities to warn of abnormalities and dangers and increase safety, and to analyze the flow of people such as congestion and increase efficiency and economy. Edge AI Box: An edge AI device equipped with a GPU and a 5G/LTE/WiFi communication module that can be installed in various environments such as outdoor type with waterproof, dustproof, and lightning protection. EDGEMATRIX Service: A platform service that remotely manages and controls edge AI devices. You can monitor real-time and recorded images from cameras with the Edge View function. EDGEMATRIX Store: A virtual store that provides a variety of ready-to-use AI apps. EDGEMATRIX Solution: A customized AI app developed with AI partners according to the needs and purposes of customers, and a deployment platform using EDGEMATRIX to implement video edge AI in the field. “We aim to create a smart city that enriches life and industry with the use of the latest AI technology.”

36 | November 2023

Overcoming The Challenges EDGEMATRIX Inc. encountered several significant challenges in the development and deployment of its video edge AI platform, "EDGEMATRIX Product and Service." These complexities included the coordination and integration of hardware and software with a manufacturing partner in Taiwan, mitigating technological risks by leveraging the expertise of a reliable partner in Costa Rica, coping with delays in product delivery due to disruptions in the supply chain caused by the COVID-19 pandemic, convincing customers of the benefits of on-site AI video processing over cloud-based alternatives, and the development of diverse AI applications tailored to different industries and domains. “One of the key factors that enabled EDGEMATRIX to grow was the business alliance with NTT Communications, a leading Japanese telecommunications company, and Shimizu Corporation, a major construction company, who became shareholders at the same time.” Both companies provided support for EDGEMATRIX in developing and delivering its products, services, and solutions, as well as assisting in sales activities.


www.theenterpriseworld.com | 37


EDGEMATRIX’ Long-Standing Success

cameras that suit the site environment, such as long distance and night time.

“The reason behind our company’s long-standing success is our innovative and high-quality products, Edge AI Box and video edge AI platform service that provide real-time and secure solutions for various industries and domains by processing the camera video with AI on-site, without sending camera video to the cloud.”, says Shinya Motohashi, Co-founder and EVP, EDGEMATRIX Inc.

Cloud AI requires sending camera images to the cloud, which can cause delays, bandwidth issues, and security risks. EDGEMATRIX’ products can process the video with AI in real time, without sending camera images to the cloud, which ensures high speed and security.

Using video edge AI tech means you get quick alerts when something unusual or risky is seen in on-site videos. This helps boost safety by acting fast when needed. Also, it saves money by not sending lots of video data to faraway cloud servers, reducing costs. Plus, it keeps your private info safe because the videos stay on-site, under your control. This means you worry less about data breaches and privacy issues, and it's cost-effective. EDGEMATRIX’ Suite of Products and Services “Our company develops and provides EDGEMATRIX products and services, which are video edge AI solutions that process the video from IP cameras with AI at the site.” The company’s services have several advantages over other solutions in the market, such as AI cameras, cloud AI, and scratch development. These are some of the differences between EDGEMATRIX’ products and other solutions: AI cameras are cheap but have limited functionality and applicability. They can only perform specific tasks and cannot handle complex situations or environments. EDGEMATRIX’ products are flexible and can select

38 | November 2023

Scratch development by major manufacturers and SIs can be customized but also expensive and time-consuming. EDGEMATRIX’ products and services are generally sold as products and monthly subscription services. Then, our products are costeffective and can reduce the time and cost of introduction, compared to solutions developed from scratch. What the Future Holds? EDGEMATRIX’ products and services are mainly adopted in social infrastructure such as roads, large-scale parking lots, railways, rivers, coasts, and large-scale facilities, and the company aims to provide reliable, highend products that can operate stably 24 hours a day, 365 days a year in this field. Currently, the company is developing and commercializing software and other components for “Edge AI Appliance”, which is a device that enhances the performance and functionality of edge AI devices. This appliance implements not only video edge AI technology, but also Open API and standard protocols for smart buildings that are widely used in the world. It can digitize surveillance camera images into numerical and text data with AI, collect data from various sensors and equipment, and enable integrated management, control, and central monitoring of smart cities and smart buildings.

In overseas markets, EDGEMATRIX plans to sell its products and services in combination with the solutions of its partners. Leading the Way Shinya Motohashi (Co-Founder & Executive Vice President) Shinya Motohashi is the co-founder and executive vice president of EDGEMATRIX. He graduated from Hitotsubashi University and obtained a master’s degree from the University of Southern California. He spun off EDGEMATRIX in 2019 from Cloudian Inc, which is now headquartered in Silicon Valley. He handled everything from business planning to fundraising to start up EDGEMATRIX. At Cloudian, he created the concept of big data products and sold them to cloud providers in Japan after they were productized. He joined KDD, which was then the international communication company, as a new graduate and worked in core management fields such as business planning and president’s secretary. He then moved to Vodafone and was in charge of strategy as a member of the global team. After Vodafone was acquired by Softbank, he planned new communication businesses. Achievements of a Stellar Journey “In my entrepreneurial journey, I have achieved significant milestones,by providing AI that can be implemented in the field, not just in the laboratory.” One of the key highlights is securing funding from major Japanese corporations to fuel the company’s endeavors. This funding has enabled the team to spin off a dedicated project team and establish EDGEMATRIX as a thriving venture.


www.theenterpriseworld.com | 39


One notable achievement is the consistent year-over-year revenue growth. Despite the challenges of the AI industry, EDGEMATRIX has managed to sustain and even expand its sales, demonstrating the market's strong demand for the company’s innovative solutions. Building a Team with an EDGE “At EDGEMATRIX, our compact team of around 30 members embodies a unique blend of hardware, software, and cloud service experts. This diversity enables us to offer comprehensive, end-to-end solutions for edge AI products and services. We prioritize our employees by fostering a collaborative, inclusive work environment that encourages knowledge sharing and innovation.”, adds Mr. Motohashi. Leader’s Corner In this insightful give and take with Mr. Shinya Motohashi, our team found out secrets to his leadership and what keeps him motivated throughout. Leader’s Corner wishes to enlighten you with this knowledge. From the mastermind of EDGEMATRIX Mr. Motohashi himself One person who you admire the most? "I admire the president I served as a secretary for during my four years at KDD. I'm grateful for the opportunity he provided me in my younger years, which allowed me to see the true essence of business leaders. Moreover, he created an environment that greatly contributed to my personal growth." Whose business story do you find the most inspiring? "I find the business story of Eiichi Shibusawa to be the most inspiring. His journey as an entrepreneur and his contributions to modernizing Japan's economy serve as a remarkable source of inspiration for me."

40 | November 2023

Which is the most inspiring quote you have read? I find the concept of 'actions speak louder than words (不 行)' to be the most inspiring. In the world of programming, it’s “show me the code”. This is because it underscores the idea that our deeds and accomplishments have a more significant impact than mere promises or intentions. It reminds me of the importance of taking concrete steps, being proactive, and demonstrating commitment to achieving meaningful goals." Constant vigilance- a need or a strategy? Please share your views. Constant Vigilance is indeed crucial, both in terms of staying attuned to market dynamics and promptly addressing risks. It's essential to remain sensitive to changes in competition and market conditions, swiftly detecting potential challenges and responding effectively. Furthermore, in today's business landscape, where internal scandals and risks can threaten the very foundation of organizations, maintaining a constant awareness of these internal risks is imperative. At EDGEMATRIX, we regularly conduct risk and compliance checks. This helps us identify and address any potential issues that may affect our products, services, or customers. We believe that constant vigilance is vital for maintaining our quality and reputation. It’s a rat-race out there. How do you cope with that? One way we navigate the competitive landscape is by focusing on industries where once products or services are adopted, they tend to have a long-lasting presence, much like the social infrastructure sector including smart buildings and smart cities. By offering solutions tailored to such industries, we aim to establish a robust business foundation, ensuring longevity and mitigating the intensity of competition.


www.theenterpriseworld.com | 41


Most Inspiring Healthcare Leaders to Watch in 2023


Which drink do you prefer with pizza and burgers, Pepsi or Coca-Cola? It is a usual thing to find Coca-Cola bottles in nearby grocery shops. If you enjoy watching sports, then it is obvious to notice Coca-Cola ads. Have you ever thought about how this brand became so huge and grew as one of your household names? In this article, you will read about the successful journey of one of the world’s leading beverage brands, Coca-Cola. Alternative to Morphine John Pemberton, who was injured during the American Civil War, is considered to be the man behind the brand. Pemberton, who had a medical degree, was also addicted to morphine and wanted to find some alternative to it. Soon in 1885, he registered Pemberton’s French Wine Coca as a nerve tonic. It was inspired by French-Corsican Wine Coca. The Kola Coca, a Spanish drink, was represented in a contest at Philadelphia in 1885, exactly one year before the discovery of Coca-Cola. In 1888, there were three versions of Coca-Cola in the market. Later in 1953, the company purchased the rights to this Spanish drink. The brand wanted to be recognized by its original name rather than ‘Coke’. Moreover, it wished not to get confused with other non-healthy drinks. In 1894, the first bottling of the drink was started at Vicksburg, Mississippi, whose proprietor was Joseph A. Biedenharn.Read More...

www.theenterpriseworld.com


44 | November 2023


We all have dreamt of owning a luxury car at least once. When we see one while traveling, this thought crosses our minds. Often out of curiosity, we check on the internet prices of these cars, features, and specifications too. We daydream about a good long drive with our friends or spouse while experiencing the utmost luxury while being in the lap of nature. A sheer surreal experience is what we envision. Being a kid did you ever stop by a showroom of a luxury car brand like Mercedes? To get a glance at the cars on display? Who hasn’t? All of us do that! Mercedes is a perfect blend of top-notch engineering, excellent technology, and luxury at its peak. A featureloaded car with lightning-fast speed and features built by the Germans. Car lovers cannot agree more on the luxury and finesse the brand carries. With a variety of models at our dispense, it is the most loved luxury car brand in the world. Via this article, we’ll take you on the most luxurious and smooth ride. Fasten your seat belts, folks!

www.theenterpriseworld.com | 45


46 | November 2023


www.theenterpriseworld.com | 47


These are the brand names that cannot be said to not be in the loop. Audi, BMW, and Mercedes are brands that are always neck-to-neck in competition. These 3 brands are undoubtedly in competition with each other at all times. 4 Popular Marketing Campaigns of Mercedes: Marketing campaigns are an effort by any brand to stand out. Brands strive to get into the limelight or get noticed. Television advertisements are the best mediums as consumers remember what they see. It made sure while making the ad they were using emotions, convincing the potential customer, and getting noticed by their customer base. These are 4 popular television commercials: 1. Unlock with Mercedes Benz: A very thoughtful campaign launched by Mercedes during the festive season of 2021. The brand strategized to launch this campaign in September 2021 and continue it till the festival season ends. The reason behind this launch was an introduction to an unlocking with the Corona phase. The brand wanted to resurrect the sentiments of humans by availing them of the option of unlocking their dreams. It included easy EMI options on the selected models. A variety of insurance policies were also made available. 2. Merc From Home: A wonderful ad campaign launched in 2020. This campaign was implemented to bring ease in the whole buying process of the product from the comfort of one’s home. It provides an easy and clear method of purchasing a luxury car via the ease of home and especially through the digital process. It is a crystal clear process. From preparing the car to making the

48 | November 2023

payment through a digital platform, everything is kept simple and hasslefree. 3. Are You AMG-Ready: Mercedes planned the AMG-Ready campaign to make a shift from only being a brand, to being a performancebased luxury brand. The brand wanted to introduce the AMG subsidiary brand to depict the promising capabilities and newness of its product. The loyal customers were the main target. A 1minute video ad was made to demonstrate the different AMG models to increase awareness. The intent of the brand via the campaign was to perform and be combined in the luxury of tomorrow while strengthening the bond between AMG and its customer base. 4. Life Gets Big: This campaign was a special one to highlight the features of the new T class. A van with sliding doors and an improved space within the car that accommodates one family was the theme. A rear window where 3 kids can enjoy the ride or even your beloved pet. This was an introductory campaign to bring to notice the extra space feature of this van. Sliding doors, extra space, and rear window space are the key takeaways in this model T class. Problems Faced by the Brand: 1. Rust issues: Surprisingly enough some customers have complained that the doors, fenders, hinges, and hoods start to rust sometime post purchasing the car. A loyal customer would not like the car to develop rust and make noise. 2. Deaths due to Systemic issues: Post the death of Tata Sons Chairman, Cyrus Mistry, people raised eyebrows on how safe the Mercedes-Benz was. However, the Indian MD of Mercedes

and the CEO of the brand together state that the car collided due to poor road infrastructure and traffic rules. They suggest improvements in these aspects to reduce the death rate due to accidents which is approximately 1.5 lakhs from 2021 to September 2022. 3. Display of error lights on the dashboard: Some error lights are displayed in the model CLA 250 according to customers. Adding to that customers have said the company also takes ages to solve the issue as the display of error lights puts them in a fix too. Competitive Advantage: Mercedes focuses on adapting a differentiation strategy. Quite a noticeable number of features are offered by it, unlike its competitors. Some added features like: Ÿ Blind Spot Monitor Ÿ 8-way power seats with 4-way power lumbar support Ÿ Hand gesture controls Ÿ Hands-free device controls These are some peculiar features of the 2023 Benz GLC SUV. It allows the driver more comfort and enhanced driving experience. These detailed and minute features of the SUV add to the list of features making the car stand out from the competition. If you take notice these are very thoughtful features installed into the SUV leaving no room for any complaints from the customer. The Social Media Game: Mercedes has millions of followers on social media which makes them an overachiever in its digital game. The brand utilizes social media to post finely curated content across all its


www.theenterpriseworld.com | 49


online platforms. They especially take care of crafting user-friendly content wherein people can interact. a. Campaigns to drive traffic: Attractive feature-highlighting videos, shorts, reels, and user-generated content are also implemented to increase its brand engagement. The brand started a user-generated strategy on Instagram wherein it developed a hashtag named #MBPhotoPass. Through this strategy it allowed social influencers, journalists, team members, and even existing customers to curate organic short videos of its cars. About other social media platforms like Facebook, the visuals are very appealing to the human eye. b. Diverse Ways: The content the brand shares on its social media is visually driven and personal stories of existing customers. A very well-planned strategy of posting 2 to 3 times a day is followed diligently by the brand. Its images and short videos are visually driven as they keep it fresh and engaging. Along with videos and images the brand shares a variety of information, car-related news, highresolution images of the brand’s cars at work, upcoming models information, and images. c. Influencer Marketing: Fitness freaks often head out to the mountains with their beasts to test the car’s ability. Fitness influencers make the effort to record a video and post it on their social media feeds. It helps them to reinforce the message when the influencer and the brand are featured and tagged in each other’s feeds. Some car racing drivers like Nico Rosberg, Jan Seyffarth, and Lewis Hamilton are famous influencers who often collaborate with the brand to spread reach and engagement. Shift to Evs: Mercedes plans to offer battery electric vehicles (BEV) in all its segments. From 2025 onwards, all newly launched electric vehicles will be electric only. Meaning, that from 2025, all customers will be able to enjoy the privilege of choosing an all-electric alternative for every Benz model. The previous plan of developing battery

50 | November 2023

electric and internal combustion engines (ICE) on the same platform has seen a shift. The plan for developing BEVs has been finalized and is in full action. The strategies formulated to make the shift possible are as follows: 1. EV Critical moment: As the brand shifted its focus from “electric-first” to “electric-only”, Mercedes-Benz believes it can accelerate and make a more progressive EV portfolio plan. Ola Kallenius, Chairman of the Board of Management at Mercedes Group AG says, “The tipping point is getting closer, and we will be ready as markets switch to electric-only by the end of this decade.” The change that is undergoing has made Mercedes revise their capital allocations as it requires huge amounts of research and scrutiny. 2. New Gigafactories: Newer EV platforms will be established by greater integration into the manufacturing sector. The extensive technology plan consists of 2 new electric vehicle platforms. The first is MB.EA for medium and small-sized passenger cars. The other is AMG.EA, is a dedicated performance electric vehicle platform, for lighter commercial vans. Simultaneously, Mercedes will be focusing on the giant expansion of its battery manufacturing capability. As per plans, it is going to establish eight new battery cell gigafactories by working with partners in Europe and elsewhere. 3. Increased charging stations: In collaboration with Shell’s Recharge network, Mercedes will add up to 30,000 more charging stations by 2025. The new charging points will be across Europe, China, and North America. In Australia and New Zealand, EQ drivers will have access to rapidly expanding public charging networks that offer a combination of standard AC, and ultra-rapid fast chargers. The experimental electric car of the brand, the Vision EQXX is the technology pillar. With a capacity of more than 1,000 kilometers, the vehicle is said as a highly advanced drive-terrain and lightweight bionic design.


www.theenterpriseworld.com | 51


GROW BUSINESS RIGHT

54 | November 2023


W YOUR WITH THE TOOLS

www.theenterpriseworld.com | 55


56 | November 2023


T

he workplace, which exists in medium and large companies, has always remained more conservative concerning the introduction of changes than other areas. But the impact of technology and the current moment we live in led to an essential change in the culture of companies or organizations. With technological advances, many tasks have been simplified, and the waste of time and resources previously involved in carrying them out is no longer a problem thanks to right tools for business or platforms that allow specific processes to be easier and more automated. A clear example is companies that market their products or services to other companies. If a person has to make numerous calls, if a person has to agree with the client, and if they also have to have all the information on spreadsheets, these are tasks that consume a lot of effort, time, and other resources, and for this reason, that a company needs to have the right tools for business to streamline processes and improve that area, as happens thanks to thanks to thanks to spin implication questions. What is sales automation? That consists of using software and right tools for business from the digital world to perform daily and essential tasks autonomously and thus optimize the processes carried out by sales managers or sales managers. This concept means that companies can achieve significant benefits, especially in those sectors dedicated to sales. When employees do not perform manual tasks, they can focus on other problems that require their talents. Sales automation also increases the productivity of the people who work in the company, standardizes processes,

reduces the loss of prospects, increases customer satisfaction, allows access to data, and reduces costs, among the essential advantages. In addition, thanks to the right tools for business, you can have excellent visibility of conversations with customers because, thanks to this, you can record and analyze calls and meetings, you can improve sales effectiveness, and get more business, which makes the company heading towards success and there are fewer and fewer problems to deal with. It no longer matters if a sales manager has skipped a step, forgot to fill out the forms manually, or needed more time to make the calls he had to; with this tool, all those problems and more will be solved.

•

By accessing conversations with customers and studying the words used by sales managers or phrases that the customer does not well take, the necessary changes can be made to improve customer service.

•

Reduced disputes: on some occasions, calls can cause misunderstandings. To avoid this situation, observing the calls can cooperate to identify if misunderstandings or problems arise from a specific product or service or if it is a person who is responsible for the dispute.

•

It is essential to reduce or avoid them, especially in the legal field.

•

Improvement of the product or service: helpful information is obtained by recording calls. For example, what customers want, what features the product or service they are looking for should have, and what features are optional.

•

This qualitative information can make a difference in the strategy regarding products or services.

Why is it important to count the recording of calls? Some benefits Thanks to this right tool for business, a sales manager can better understand what questions the most effective salespeople ask, how to analyze prices, how much to say during the conversation, and how much to listen. The platform also transcribes and attaches all calls and chats so that those who need them can find and consult them quickly and easily. Call recording can play an essential role in making correct decisions at the managerial level. Call recording can help the company achieve better sales numbers: •

Signalling of problems: the most crucial advantage of recording calls is that in the case of those carried out within the business-tobusiness framework, both parties are businesses, so much rhetoric is unnecessary. In the business world, callers must get straight to the point.

If you are part of a company dedicated to selling products or services, you must bear in mind that, with the right tools for business like this, the company grows, and the customers are happier. A customer who gets what they want quickly is comfortable, and this is because a tool that automates sales also means a safe, efficient, and accurate service.

www.theenterpriseworld.com | 57


58 | November 2023


www.theenterpriseworld.com | 59


B

affling and struggling to avoid it, she was incapable of moving her sight. As the days passed and nights slept robbing her own, she carved her heart just to take another look and then one more. Finally, the walls cracked and the roof shattered to the floor, the world was doomed but curiosity was set to soar. Even after a strict warning from the great Zeus, Pandora failed to kill her child — curiosity, that lived inside her for a long time. The day she opened her box (originally a jar, excuse Erasmus) gifted by the king of the gods, curiosity was born.

This curiosity is the reason men ask questions, acquire and accumulate knowledge, and even find answers to philosophical questions raised in their existence. The same curiosity that brought you here to find answers to the most enigmatic place, the “Limbo of the Lost” — the Bermuda Triangle. Also known as the “Devil’s Triangle,” this mysterious place is the fuel for the inquisitiveness in humanity. This article will Quench that thirst of yours and answer all the questions, theories, and paradoxes about the Bermuda Triangle.

1. Vincent Gaddis Vincent Gaddis coined the term “Bermuda Triangle” in his 1964 magazine article and later expanded it into a book titled “Invisible Horizons: True Mysteries of the Sea” (1965). Gaddis attributes the disappearances to a range of natural factors, magnetic anomalies, and violent weather. 2. Charles Berlitz Charles is perhaps one of the most famous authors associated with the Bermuda Triangle. His 1974 book, “The Bermuda Triangle,” popularized the mystery. He suggests that extraterrestrial forces or ancient civilizations might be responsible for the occurrence of unusual phenomena. 3. Larry Kusche In his book “The Bermuda Triangle Mystery Solved” (1975), Larry Kusche challenged the claims made by Berlitz and Gaddis. He conducted thorough research into many of the cases and concluded that most of the mysterious disappearances had logical explanations.

Bermuda Triangle from the Writer’s Eye

4.Berlitz and Winer’s Collaborative Works

The Bermuda Triangle is a region in the western part of the North Atlantic Ocean where numerous ships and aircraft have disappeared under mysterious circumstances. It has been the subject of speculation and legends that attracted various authors and writers to write. Resulting in numerous books and articles, each offering their perspective on the mystery. Here are a few descriptions of the Bermuda Triangle by some notable authors and writers.

They both co-authored “The Bermuda Triangle Mystery – Solved” (1980). In this book, they explore various theories, including those involving time warps, underwater cities, and alien abductions.

60 | November 2023

5.Gian Quasar His book “Into the Bermuda Triangle” (2003), presents a more balanced view on this mystery. He examines both the skeptic’s and believer’s perspectives in his work.

After Quasar, many such authors and writers contributed to the lore and legend of the Bermuda Triangle, making it a topic of enduring fascination to date. The Science Behind the Bermuda Triangle This Devil’s Triangle has always been a source of fascination and intrigue for decades which captured the imagination of many. However, segregating the facts from fiction, the scientific community has been working diligently to understand the natural phenomena that might explain these apparent enigmas. Here is a list of what we have found about the Bermuda Triangle. Ÿ Location and Dimensions: This Triangle is roughly bounded by Miami, Bermuda, and Puerto Rico, forming an area of about 500,000 square miles. Within this vast expanse, numerous ships and planes have reportedly vanished without a trace. Including the famous disappearances of Flight 19 in 1945 and the USS Cyclops in 1918. Ÿ Natural Explanations: Scientists have been investigating this enigma for a long time. One of the most widely accepted theories is the presence of methane hydrates, which can be found on the ocean floor. Under certain conditions, these methane hydrates can become unstable and rapidly release methane gas into the water. This can create a phenomenon known as “methane hydrate eruptions,” which results in bubbles rising to the surface. Reducing the water’s density, causing ships to lose buoyancy and sink rapidly. If an aircraft is flying low at the time of such an eruption, it could potentially encounter engine failure due to a sudden loss of oxygen. Another natural explanation focuses on the powerful and unpredictable


Ÿ weather patterns in the region. The convergence of warm Caribbean air and cool North Atlantic air can lead to the formation of violent thunderstorms and waterspouts. Ships and planes caught amid these storms could be at risk of accidents or going off course. Ÿ Compass Variations: One intriguing aspect of the Bermuda Triangle is the alleged compass variations that some vessels have reported when traveling through the area. The region is one of the few places on Earth where true north and magnetic north align. However, this alignment is not constant, and the magnetic field of the Earth can change over time. Ships and planes using

magnetic compasses may experience variations, leading to navigation errors. Ÿ Human Error: In many reported cases of disappearances within the Bermuda Triangle, human error is believed to be a significant contributing factor. Pilots and sailors may misjudge their positions or fail to account for harmful weather conditions. Ÿ These explanations by modern science such as methane hydrate eruptions, extreme weather, and human error provide plausible reasons for the reported incidents. However, the legend of the Bermuda Triangle is still a reminder that mysteries still exist

within our world’s oceans and skies. After knowing all the fiction and facts about this intriguing part of the world, here is a story of one among many incidents that terrified the sky and the ocean. The Most Incredible Mystery in the History of Aviation — “The Lost Patrol” On a Wednesday afternoon, five TBM Avenger torpedo bombers lined up on runways at the Fort Lauderdale (Florida) Naval Air Station. The date was December 5, 1945. The bombers had been checked and fuelled up. The engines, controls, instruments, and compasses were in perfect condition, according to later testimony. Two

www.theenterpriseworld.com | 61


minutes past two p.m., the flight leader closed his canopy, gunned his engine, and the first plane roared down the runway. The others followed in quick succession, climbing up into the clear sky and heading east over the Atlantic at 215 mph. It was a routine patrol flight. The navigation plan for the formation was to fly due east for 160 miles, then north for forty miles, then back southwest to the air station, completing a triangle. The relatively short flight would require about two hours. The first word from the patrol came to the base control tower at three forty-five, but the strange message did not request the expected landing instructions. “Calling tower, this is an emergency,” the patrol leader said in a worried voice. “We seem to be off course. We cannot see land ... repeat ... we cannot see land.” “What is your position?” the tower radioed back. “We are not sure of our position,” came the reply. “We can’t be sure where we are. We seem to be lost.” Startled, the tower operators looked at one another. With ideal flight conditions, how could five planes manned by experienced crews be lost? “Assume bearing due west,” the tower instructed. “We don’t know which way is west.

62 | November 2023

Everything is wrong ...strange. We can’t be sure of any direction. Even the ocean doesn’t look as it should.” Keep in mind that the sun was still above the western horizon. The flyers could have ignored their compasses and flown west by observation of the sun. Not only did the sea look strange, but the sun was invisible too. During the next few minutes, the tower operators listened in as the pilots talked to one another. Shortly after four p.m., the flight leader suddenly turned over the flight command to another pilot. At four twenty-five p.m., the new flight leader contacted the tower. “Tower,” he said, “we are not certain where we are ... we think we must be about two hundred and twenty-five miles northeast of base. It looks like we are ...” The message ended abruptly. That was the last word from “the doomed patrol.” Tower operators signaled a rescue alarm. Within a few minutes, a huge Martin Mariner flying boat with full rescue equipment and a crew of thirteen men was on its way. But there were no traces no signals. What was happening out there over the sea 200 miles away? By this time, it was dusk. Navy and Coast Guard vessels joined the search. Through the long night, they watched for possible signal flares from life rafts. But no lights broke through the darkness above the black sea. Military experts were baffled. How could six airplanes and twenty-seven

men vanish in such a limited area? Did the planes eventually run out of fuel? While the Avengers were not especially buoyant, the Navy said they would remain afloat long enough for life rafts to be launched, and the crewmen “shouldn’t even get their feet wet.” All the missing men were trained in seasurvival procedures and had life jackets. Each plane had its radio facilities. Why was no SOS received from at least one of the planes? And what about the Mariner? Did it meet the same fate as the patrol? This was the story of the doomed patrol, from an article written by Vincent H. Gaddis in 1964. This article raised many questions and drew everyone’s attention. Raising several questions that no one had answers to. Conclusion The Bermuda Triangles mystery dates back to the never-explained, enigmatic light observed by Columbus when he first approached his landfall in the Bahamas. This place is a home for aberrations like “a hole in the sky,” “a lost underwater city” or even “a gateway for Mars.” The Bermuda Triangle underlines the fact that despite swift wings and internet signals, we still have a world large enough so that men and their machines and ships can disappear without a trace. We hope this article was a piece of delight for your curiosity and helped you open your box.


w w w . t h e e n t e r p r i s e w o r l d . c o m Follow Us On:


Turn static files into dynamic content formats.

Create a flipbook
Enterprising Companies of the Year by The Enterprise World - Issuu