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NINH BINH: All you need to know about the Hidden Paradise on Earth
Lay’s:
The Most
The Globally Loved Chips Brand with a Sustained Legacy
SUCCESSFUL
BUSINESS LEADER
To Watch Out for 2023
DAVID SONZOGNI President of Electric Power Generation division - EMEA & Asia
Penning A Revolution In Bringing
SUSTAINABLE VALUE & INNOVATION To Power Generation Professionals For A Safe Future
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From Editor’s Desk
B
ecoming a successful business leader is a complex and multifaceted process that requires a combination of personal traits, skills, knowledge, and experience. At its core, leadership is about influencing people and organizations towards a common goal or vision, and it requires the ability to make tough decisions, inspire and motivate others, and adapt to changing circumstances. One of the key traits of successful business leaders is a clear and compelling vision of where they want their organization to go and how they plan to get there. This requires not only a deep understanding of the industry and market trends but also the ability to think creatively and take calculated risks. Featuring for The Enterprise World’s this issue of The Most Successful Business Leader to Watch Out are the stories of such leaders who are inspiring others. For the cover story read aboutMeet the multifaceted personality, David Sonzogni, who is the President of NIDEC Leroy-Somer, Electric Power Generation. The company is a world leader in industrial alternators with power ranging from 10 kVA to 35 000 kVA providing reliable and efficient power solutions to the industry. Leading the company with utmost expertise and dedication is none other than David. His journey demonstrates his potency as a leader of quality, competence, constant dedication, team leadership and growth. David started his career with Nidec Leroy-Somer and it's been 22 years he hasn't looked back. Nidec Leroy-Somer has been a market leader in the world of small power and medium power generation through acquisition and expansion for the last 30 years. Additionally, it is also a leader in technology. It's about 10 years ahead of the competition in terms of power-to-weight ratio. The company designs and produces electronic devices , which a lot of its competitors outsource. Apart from being a highly technical and future-ready company, Nidec Leroy-Somer embraces a family-like management style of people and customers. A dedicated servant leader Brett Morris encourages his employees to make decisions without the fear of failure. He prioritizes growth and development. He motivates his team to stay abreast of industry trends, to attend conferences and engage in new opportunities that will help them grow both personally and professionally. He allows them to be creative, to make mistakes, and to take ownership of their actions. Throughout his professional journey, Brett has achieved remarkable milestones and garnered recognition for his outstanding contributions to the hospitality industry.
Shalmali Shalmali W.
The Enterprise World, High Street North, East Ham, England GB
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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.
Meet the multifaceted personality, David Sonzogni, who is the President of NIDEC Leroy-Somer, Electric Power Generation. The company is a world leader in industrial alternators with power ranging from 10 kVA to 35 000 kVA providing reliable and efficient power solutions to the industry. Leading the company with utmost expertise and dedication is none other than David. His journey demonstrates his potency as a leader of quality, competence, constant dedication, team leadership and growth. David started his career with Nidec Leroy-Somer and it's been 22 years he hasn't looked back. Nidec Leroy-Somer has been a market leader in the world of small power and medium power generation through acquisition and expansion for the last 30 years. Additionally, it is also a leader in technology. It's about 10 years ahead of the competition in terms of power-to-weight ratio. The company designs and produces electronic devices , which a lot of its competitors outsource. Apart from being a highly technical and future-ready company, Nidec Leroy-Somer embraces a family-like management style of people and customers. A dedicated servant leader Brett Morris encourages his employees to make decisions without the fear of failure. He prioritizes growth and development. He motivates his team to stay abreast of industry trends, to attend conferences and engage in new opportunities that will help them grow both personally and professionally. He allows them to be creative, to make mistakes, and to take ownership of their actions. Throughout his professional journey, Brett has achieved remarkable milestones and garnered recognition for his outstanding contributions to the hospitality industry.
LEADERS IN SPOTLIGHT
For the cover story read about-
CONTENTS
12
David Sonzogni
exclusive Profile
Brett Morris Ninh Binh: All you need to know about the Hidden Paradise on Earth
32 upshot
22 CASE STUDY
Lay’s: The Globally Loved Chips Brand with a Sustained Legacy
42 Article
6 Reasons Why Expats Need Mail Services
52 Review
Clickup
56
DAVID SONZOGNI Penning A Revolution In Bringing Sustainable Value & Innovation To Power Generation Professionals For A Safe Future President of Electric Power Generation division - EMEA & Asia
12 | November 2023
Cover Story www.theenterpriseworld.com | 13
Cover Story 14 | November 2023
M
eet the multifaceted personality, David Sonzogni, who is the President of NIDEC Leroy-Somer, Electric Power Generation. The company is a world leader in industrial alternators with power ranging from 10 kVA to 35 000 kVA providing reliable and efficient power solutions to the industry. Leading the company with utmost expertise and dedication is none other than David. His journey demonstrates his potency as a leader of quality, competence, constant dedication, team leadership and growth. David started his career with Nidec Leroy-Somer and it's been 22 years he hasn't looked back. Nidec Leroy-Somer has been a market leader in the world of small power and medium power generation through acquisition and expansion for the last 30 years. Additionally, it is also a leader in technology. It's about 10 years ahead of the competition in terms of power-to-weight ratio. The company designs and produces electronic devices , which a lot of its competitors outsource. Apart from being a highly technical and future-ready company, Nidec Leroy-Somer embraces a family-like management style of people and customers. It believes in empowering people with autonomy and responsibilities from a young age. Just like him, who became a subsidiary manager at 28. The company fosters long-term partnerships, not only with employees but also with customers. Uncovering David's LongEstablished Journey David's journey has been anything but ordinary. He started as a Junior Engineer in Saudi Arabia in 2001. He
was young, finished school, and geared up for his first multicultural experience as a product specialist with the distributor. He became part of an active learning environment, where he learned so much from his managers, peers, product managers, sales engineers, and more. In his first interaction with customers, he learned mutual respect and worked with different people and perspectives. Saudi Arabia is a place of strong culture, deeply rooted in its traditions and people from all walks of life come together and work in harmony ensuring overall success. And that summons up David's first experience. Then he was fortunate to go and replace the General Manager in Dubai. It was a small subsidiary when he joined with only five people including him. But he was lucky to take it in 2004 when the country had started booming with massive construction around Dubai. At that time, he had to hire and train several people to take advantage of the wonderful growth that was happening in the region. David stayed there until 2010, so he had his first experience of reducing costs with all the pain, separating from employees after bearing financial crisis of 2008, and overall learning key insights. But the main thing he retained from his years in Dubai was speed and customer service excellence. He realized that if you were not the best, you are replaced with another supplier in a blink of an eye. David understands that growth is a slow and steady process hence he remains calm and patient. So, in 2010, he was asked to move to Singapore to revive the subsidiary that was badly affected by the ship construction crisis that followed the 2008 financial crisis. Again, he had to build a team and understand the customers. So, he hired
people in Indonesia, Vietnam, and the Philippines, developing a project pursuit approach to serve the oil and gas industry in the region. Furthermore, the management asked David to expand his territory to Australia, South Korea, and Japan, where the company needed to organize for fast growth and excellent customer support. South Korean and Japanese customers are nationalistic in their approach to business and coming as a foreign manufacturer from China was a tough challenge. But David continued his route and later took over the sales in China proving to be the most difficult mission he had in his career. At that time, Leroy-Somer had a fantastic production facility in Fuzhou, China, but they had not found a way to grow their market penetration. When David joined the company, it had a mere 8% of the market. Understanding the customer culture and the history of relationships, the local way of doing business, and ultimately beating an ever-stronger competition proved harder than anything David has ever done in his career. He adds, "And if I remember something from China, it's the Chinese customers who have taught me patience, humility but also perseverance because if you want to be successful, you need to be there not only tomorrow but for the next five years. And I took over the plant in 2016 then I had all the cards to develop the products that the customer wanted in the China market at the costs that were allowing us to make money. And I surrounded myself with the high performance and motivated people in my team in China to make China plant a winning machine for the next decade." In 2018, David was asked to help the Indian and European businesses. And
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Confrontation with Challenges David's professional journey is marked by his undying 'never up give' approach and exceptional aptitude for navigating complex business challenges and driving holistic growth and success. When he became the leader for Europe, India, and Asia after 16 years overseas, this was his first job in Europe, and he was replacing a manager that was on the job for 42 years. So, it was not only a humbling experience for David but also to get that opportunity was intimidating at the beginning. He felt that the management team was way smarter than him. And he started questioning what does he bring to the picture? And like in all of his previous roles, he created his place with his knowledge of the market, customer, and products. Hence, he spent a lot of time creating bridges between people, departments, and regions and dumping the cultural differences. David adds, "I think one of my strengths as a leader in this organization is my years of overseas experience dealing with different people, different cultures, different religions, dealing with differences, in general, I think I managed to create more mutual respect between people of various regions to make them work together and create synergies that add value to the business." About NIDEC Leroy-Somer Nidec Leroy-Somer is in the small and medium-sized power generation business. So, it generates electricity
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and converts mechanical power from its customer into electricity that is usable by the end user like in houses, industries, and more. It sells its electric alternators to OEMs who assemble the finished product. The finished product can be a diesel, biofuel, or gas generator, it can be a gas or a steam turbine, a hydro turbine, or in some cases, a wind turbine. Most of the equipment it manufactures is used for backup of electricity from the government grid. These standby generators are there to ensure the security of people in buildings, hospitals, schools, airports, factories, conventional power plants, and more. David elaborates, "When you transform a product like food and beverage, etc where if the power goes off, you can lose all your production. Or worse, you can lose the equipment that manufactures this chemical process that solidifies inside the machine. Then you will have to replace your entire equipment. But we are also working as a backup of nuclear power plants or power plants where our generators can help the entire power plant to restart after shut down or to provide emergency power in case of the main power generation, the main turbine is down for some reason." And finally, NIDEC is also supplying or ensuring the security of data in telecommunication- the mobiles need to have a constant availability of the service and data center, which protects all the data it has. Further, he adds, "But the strength of Nidec Leroy-Somer and the difference with our competitors is that we are also very strong in small to medium main power generation when we create the electricity for our customer. And there you need to deliver performance & reliability. And of course, you have a
supplier that can service the machines to ensure that they can last longer. So, there we are powering or providing electricity to remote communities in the desert or islands in distributed power generation. What we call distributed power generation is when besides a massive power station from the government, you also have smaller power generation units that ensure peak shaving. When you have a small
Cover Story
again, he had a top-notch management team along with supporting shareholders with investment in capacity and productivity.
peak each day for one or two hours, you need to make sure that you have the availability of this electricity through a smaller power generation rather than investing in much larger equipment. But we are also great in the field of power quality. When some of the main power generation, for example, the alternative power, wind, and solar,
which are a bit weaker or that are not able to produce continuously, then our product can support the grid, the main electricity for the missing hours. We are also providing heat and electricity for hotels, and spa industries that not only need electricity but also need steam or hot water. And apart from wind turbine generators where we are not playing much, we are the largest generator maker."
Additionally, NIDEC Leroy-Somer plays a role in the field of green power, when its alternators are used on engines running with natural gas, biofuels, ammonia, ethanol, hydrogen, and more that are coming up reducing the carbon footprint of the generators, but also the company recycles the waste with biomass. Hydro energy is also an added benefit and resource creating electricity from the power of water, rivers, and springs.
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Cover Story And finally, one of the main differentiators that set Nidec LeroySomer apart from its competitors is the service of its install base around the world with experts, with know-how and products that only a manufacturer has to extend the life of the products. It is using a network of service centers around the world to support its people with services in Indonesia, Peru, Nigeria, and places where the electrical grid is still developing or where people face issues to access the electrical energy. The company joins hands with local people who help them support the install base. Prospering in the Times of Pandemic Fortunately, NIDEC wasn't affected by Covid-19. The business has been meeting the pandemic challenges with exceptional resilience. This has happened due to the diligence of the team, its unwavering determination, and its attitude of serving the customer in every given situation.
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David adds, "The team has been exceptional in bringing the response to the challenges it has seen. But for us during the covid period, we have managed to keep our sales flat in 2020, which is a fantastic performance compared to a lot of our competitors. We are in a very consolidated industry, so it's relatively easy to verify the information." David also acknowledges his team and their efforts as he believes a leader alone cannot steer a larger organization without a robust team. At the end of the day, people are the heart and soul of a business. To serve the customer, one needs to have a strong company culture, which comes from the people, and the team. In times of crisis, it's the people that make up for the lack of processes, because often these are situations that are never seen before, for instance Covid. In the first weeks of Covid, the
management was working on organizing the work to keep people safe and trying to gather knowledge of what one should do. David adds, "I think our plant operators have consistently shown up for work trusting that we were doing the best we could to keep them protected. And with everyone's help, we have managed to quickly organize ourselves, to continue delivering to customers on time. Also, we have managed not to close a single day in Europe." Innovation and sustainability: A Focal Point of Future With the world becoming more dynamic by the day, innovation is the only thing that ensures a business will survive for the next generation. So, one needs to keep up with innovation at all costs, enabling competition to be swept away.
With the short-term advances in design improvement, procurement, automation, lean efforts, and productivity, organizations need to be performant in every aspect of the business. Meanwhile, the innovation processes should bring new technologies and reduce the product costs more significantly in a midterm manner. David continues, "The way you rethink the value chain and the positioning of your company in the market, if you want to remain relevant, you need to seek adding value to the offering or reducing the total cost of ownership to the end user. This is what makes you stay relevant and that the end user asks for your product.” And that is what NIDEC Leroy-Somer is busy doing at this moment. It is working on its the fourth generation of products. It has been existing for 104 years, but it has only been making alternators for 70 years. It plans to release its fourth generation of
products saving 30% of active material purchases, adding additional features while improving the product performances. So, it's not a 30% material reduction, but the company will use the material in a way that helps reduce its purchasing of magnetic steel by 20,000 tons a year. It's a massive number helping its journey towards carbon zero by 2040, as per the guideline. David states, "We have to do our part to make sure that the overall carbon footprint of the generator, so alternator plus engine is at the minimum to compete with battery storage, with the hydrogen fuel cells, with solar which have their advantages in term of reducing the emission locally, but which also have drawbacks of the mining of material for batteries today is made in countries where the transformation is done using coal. And if you look at the overall carbon footprint, I think our customers are fighting for the right of being present in
the future business through the use of low carbon fuels. And we must help them by reducing the carbon footprint of alternators too as well as limiting the redundancy of some system functionalities.” Moreover, Nidec Leroy-Somer is also working on the development of electronics controllers that help them improve the engine response and allow its customer to use smaller engines for the same load but also to protect this engine and extend its life throughout with condition monitoring that is doubled with predictive algorithms that will help solve enduser pain points. Each industry faces different problems. "From co-design to alternatives, we want to see what we can do to reduce end-user’s pain and ensure that the generators will last longer because it makes them more sustainable. This is part of the zero carbon footprint journey that every one of us has to go through," concludes David.
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Most Inspiring Healthcare Leaders to Watch in 2023
Which drink do you prefer with pizza and burgers, Pepsi or Coca-Cola? It is a usual thing to find Coca-Cola bottles in nearby grocery shops. If you enjoy watching sports, then it is obvious to notice Coca-Cola ads. Have you ever thought about how this brand became so huge and grew as one of your household names? In this article, you will read about the successful journey of one of the world’s leading beverage brands, Coca-Cola. Alternative to Morphine John Pemberton, who was injured during the American Civil War, is considered to be the man behind the brand. Pemberton, who had a medical degree, was also addicted to morphine and wanted to find some alternative to it. Soon in 1885, he registered Pemberton’s French Wine Coca as a nerve tonic. It was inspired by French-Corsican Wine Coca. The Kola Coca, a Spanish drink, was represented in a contest at Philadelphia in 1885, exactly one year before the discovery of Coca-Cola. In 1888, there were three versions of Coca-Cola in the market. Later in 1953, the company purchased the rights to this Spanish drink. The brand wanted to be recognized by its original name rather than ‘Coke’. Moreover, it wished not to get confused with other non-healthy drinks. In 1894, the first bottling of the drink was started at Vicksburg, Mississippi, whose proprietor was Joseph A. Biedenharn.Read More...
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22 | November 2023
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Ninh Binh, has a rich history dating back to thousands of years, in addition to its natural beauty. Once the capital of Vietnam, it still holds many of the historical relics and monuments built during the Dinh and early Le dynasties. This region was inhabited by the ancient Viets, who were the ancestors of the modern Vietnamese people. The rise and fall of different dynasties and the Vietnamese War both were incapable of laying a figure on the beauty of this place.
The view from Hang Mua: Dramatically craved 500 steps into the steep face of a mountain at Hang Mua will lead you to a mesmerizing bird’s-eye view of Ninh Binh. From this point, one can witness the snakelike river lazily moving through the rice fields.
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Ÿ Boat Tour in Kenh Ga: Kenh Ga is a picturesque floating village where you can take a boat tour along the river, observing daily life and the unique scenery of waterways and limestone formations. This is a great opportunity to peep into the cultural aspects of this place. Ÿ Visit Tam Coc: Often referred to as “Halong Bay on land,” Tam Coc offers a serene and picturesque setting with limestone karsts jutting out of the rice paddies. You can take a traditional sampan boat ride through the Trang An River and enjoy the scenic views.
Ÿ Explore Bai Dinh Pagoda: As one of the largest Buddhist complexes in Southeast Asia, Bai Dinh Pagoda boasts magnificent architecture and serene surroundings. It's a great place for cultural immersion and a sense of tranquility. Ÿ Bich Dong Pagoda: Nestled within a limestone hill, Bich Dong Pagoda is a series of caves and shrines with historical and religious significance. It’s a serene place to explore and witness the peaceful atmosphere. Ÿ Bird Watching at Van Long Nature Reserve: This pristine wetland area is home to various bird species, including the rare Delacour’s langur. It’s an excellent spot for bird watching and enjoying the peaceful scenery.
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Ÿ From April to June: During this season the temperature is mild ranging from 25 to 30 degrees Celsius. This weather with vibrant landscapes and beautiful shades of green emerging from the rice paddies contributes to its alluring scenery. Witnessing the karst mountain ranges, caves, and rivers is a heavenly experience Ninh Binh.
A humid subtropical climate followed by distinct seasons, each offering an extraordinary experience to the tourists. The best time to visit Ninh Binh is apparently when the rainfall is relatively low and when the weather is pleasant. This makes the months of April to June and September to October the best time to pay a visit.
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Ÿ From February to March: For those interested in experiencing the local festivals of Ninh Binh, this is the best time of the year to pay a visit. The mountains, caves, river, and the sky everything comes alive during these months. The vibrant celebrations showcase the traditions, customs, and spiritual beliefs of the local community.
Places You Should Not Miss In Ninh Binh
Ÿ From September to October: This time of the year is best for munching on outdoor activities such as hiking, cycling, and boat trips. The fall season of September, which is also the rice harvesting season, provides a mesmerizing sight of golden rice fields to visitors.
Ÿ Cuc Phuong National Park: As Vietnam’s first national park, exploring its beauty is one of the best things to do in Ninh Binh. Its diverse array of flora and fauna includes rare and endangered species that enhance the natural essence of this place. The butterfly season, occurring from April to June is one of the most spectacular attractions of this park. In this season, thousands of colorful butterflies flutter around, creating a mesmerizing experience to witness. The park also has many hiking trails and one can visit the Endangered Primate Rescue Center, and discover the ancient caves and limestone formations scattered throughout the park. Ÿ The Dancing Caves: Mua Caves, also commonly known as Hang Mua, is a vibrant attraction for visitors. According to the old legends, Emperor Tran Thai Tong used to watch dance performances at this site, hence the name “Hang Mua,” or “dancing cave”. To accumulate a heavenly experience at the summit of this mountain, one has to embark on a steep climb of around 500 steps. This climb will be rewarded with an out-ofthe-world view of the surrounding mountains gently placed between the rice fields. The charm and historical significance of this place are amplified by the intricate carvings and ancient shrines in the caves. Ÿ Thung Nham Bird Garden: This popular destination in Ninh Binh is a heaven on earth for bird watchers and nature enthusiasts. Thung Nham is spread around 334 hectares of mountains, caves, and wetlands, which in return creates a perfect habitat for a diverse range of bird species. One can observe various bird species, such as stork, heron, mallard, forktail, flamingo, and many more from a boat ride through the wetlands. Apart from that, you can also engage in other activities like exploring caves and enjoying the local cuisine.
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To Taste The Culture Of Ninh Binh
CUISINES 28 | November 2023
Ÿ When visiting Ninh Binh, not only will you be captivated by its stunning landscapes and rich history, but you’ll also get to savor some delicious local cuisine. The region’s cuisine is deeply rooted in Vietnamese tradition, offering a mix of flavors, ingredients, and dishes that reflect the essence of the country. Here are some must-try foods: Ÿ Com Chay (Burned Rice): Com Chay is a simple yet unique local delicacy made by pan-frying cooked rice until it turns crispy and slightly burned. It’s often served with a side of dipping sauce or toppings like dried shrimp, beef floss, and peanuts. The contrasting textures of the crispy rice and savory toppings make it a delightful snack. Ÿ Freshwater Seafood: With its extensive network of rivers and water bodies, Ninh Binh is a prime spot for freshwater seafood. Enjoy dishes like grilled fish, steamed snails, and fish hotpot, all prepared with a variety of herbs and seasonings that enhance the natural flavors. Ÿ Bun Cha Gio (Spring Roll Noodles): Bun Cha Gio is a popular Vietnamese dish that’s readily available in Ninh Binh. It consists of fresh rice noodles served with crispy spring rolls, fresh herbs, and a flavorful dipping sauce. The combination of textures and flavors makes it a delightful meal. Ÿ Mussel Rice: Ninh Binh’s mussel rice is a unique dish that features locally harvested mussels stir-fried with aromatic herbs and served over a bed of steamed rice. The flavors are a delightful blend of saltiness and freshness. Ÿ Ninh Binh-Style Pho: Ninh Binh’s version of the classic Vietnamese pho features a flavorful broth, tender rice noodles, and a selection of meats or tofu. It’s a perfect dish for those looking for a comforting and delicious meal.
Whether you’re a fan of savory dishes, fresh seafood, or delightful snacks, Ninh Binh offers a diverse range of culinary experiences to satisfy your palate. This place sounds like nothing but a fairy tale, with hundreds of types of birds soaring in the sky, dodging humongous mountains. With thousands of butterflies fluttering and feasting and dancing just above the waters of the river flowing like ribbons dancing on the wind. It is hard to believe that something like this even exists, someplace that sounds so magical and real. It is impossible to portray “Magic” and “Reality” in one picture. But Ninh Binh is exactly that picture, or maybe it is the very link to connect reality with magic. We hope you enjoyed reading our article and received amazing insights from it. We hope once in a lifetime you get the opportunity to go and see this heaven on earth and don’t forget to receive that hug.
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32 | November 2023
BRETT
MORRIS A Servant Leader Shaping The Future At Admirals Cove The Club at Admirals Cove General Manager | COO
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I
n the dynamic and ever-evolving world of business, the role of a successful leader is indispensable. These individuals possess a rare blend of visionary thinking, strategic insight, and exceptional interpersonal skills, enabling them to navigate complex challenges and seize opportunities.Their ability to inspire and motivate teams, foster a culture of innovation, and drive sustainable growth sets them apart as true industry trailblazers. Among these outstanding leaders, one name that shines brightly in the private club industry is Brett Morris, the esteemed General Manager and COO at The Club at Admirals Cove. Brett orchestrates the organization's growth and shapes its success making ther club one of the most desired destinations in the country. His commitment to leadership, emphasis on teamwork and relentless pursuit of excellence inspire and shape the future of Admirals Cove for both the members and his employees. Servant Leader Fostering Team Growth A dedicated servant leader Brett encourages his employees to make decisions without the fear of failure. He prioritizes growth and development. He motivates his team to stay abreast of industry trends, to attend conferences and engage in new opportunities that will help them grow both personally and professionally. He allows them to be creative, to make mistakes, and to take ownership of their actions. Communication is another tool that enhances his servant leadership ability. An active listener he genuinely values his employees perspectives, ideas, and concerns. He emphasizes open and honest dialogue so everyone feels
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heard. He promotes collaboration while seeking diverse viewpoints, to get every one to buy into the overall vision. Through this strategy Brett sets the tone for the entire organization while prioritizing integrity, honesty, and transparency in all their interactions. His belief is to hire the best and get out of their way. This freedom leads to improved employee satisfaction where staff are committed to doing their best.
From 2003 to 2012, Brett served as General Manager/COO at Fresh Meadow Country Club in Lake Success, NY, where he continued to showcase his transformational leadership skills and commitment to service excellence. In 2012, he joined The Polo Club of Boca Raton in Boca Raton, FL, as the General Manager/COO. During his tenure, Brett directed operations for this premier gated private residential resort community, overseeing amenities, services, and a guest-focused team.
Most importantly he leads by example. By demonstrating the behaviors he expects from his team, he shows humility, empathy and treats everyone with kindness.
Since 2020, Brett has led a topperforming staff, driving excellence in all aspects of this prestigious Top 10 private residential resort community in the United States. The Club at
Extensive Experience Brett has a wealth of professional experience in the hospitality industry. He began his journey after graduating from the Culinary Institute of America in Hyde Park, NY, from 1986 to 1988. Brett then served as the Executive Chef at the Millbrook Club in Greenwich, CT, from 1989 to 1995, overseeing comprehensive operations within the kitchen and restaurant area. In 1995, Brett became Executive Chef at Wykagyl Country Club in New Rochelle, NY, where he played a significant role in the club's culinary growth. His vision and guidance elevated the club's dining experience in a premier country club environment. Recognizing his leadership abilities, Brett was promoted to General Manager/COO of Wykagyl Country Club from 1997 to 2003. In this position, he excelled at delivering high-impact solutions and providing excellent customer service, creating enjoyable and memorable experiences for the club membership.
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Admirals Cove offers luxurious living and unparalleled amenities, including two clubhouses and 900 residences spread over 1,000 acres in Palm Beach County. With a deep-water access location on the beautiful Gold Coast of South Florida, the community combines a luxurious lifestyle with unparalleled recreational opportunities. Accomplishments in a Stellar Career Throughout his professional journey, Brett has achieved remarkable milestones and garnered recognition for his outstanding contributions to the hospitality industry. In 2022, the Club Managers Association of America honored him with the Club Executive of the Year award, a prestigious accolade highlighting his exceptional leadership. The award honors an individual whose acheivements best represent the qualities found in hard working, dedicated club management leaders. The award also focuses on club management professionals who demonstrate mentoring, create a supportive club culture and sustain ongoing engagement with their local Club Managers Association of America chapter. Brett says it was quite humbling to be recognized among so many remarkable leaders in the industry. Reflecting on his personal career journey he is thankful to the mentors who guided him, the leaders who encouraged him and of course as he says, the recognition belongs to each and every member of my team who have a passion for our unwavering commitment to excellence. Brett firmly believes that hospitality is about creating genuine moments of connection that build lasting relationships. He believe in anticipating member needs and creating unforgettable memories. It’s one of the driving forces that stimulate his creativity and the curiosity of his
peers who often invite him to share his secrets to success making him a sought-after speaker. Often he shares his insights on food and beverage trends, member experiences and treating your club as a luxury brand. He has been invited to speak at prominent events such as the Club Managers Association of America World Conference, International conferences in both Canada and Asia as well as state-wide conferences. Additionally, Brett regularly serves as a speaker at the Club Managers Association of America Business Management Institute, where he imparts valuable lessons on building a culture of excellence and executive presence. Recognizing his commitment and contributions to the industry, Brett received the Jay DiPietro Award in 2019. This esteemed award is bestowed upon managers who have demonstrated exemplary service and actions deserving of recognition from their peers. Furthermore, Brett was honored with the James H Brewer Excellence in Club Management Award, which celebrates outstanding skills in managing private clubs with 600 or more Full Privilege Members. “We make a living by what we get, but we make a life by what we give.” Brett understands that the club's success depends on its dedicated team of over 600 employees. He promotes a work life balance, flexibility and a sense of belonging. He operates with a strong ethical and values driven foundation with a focus on overall well being. He is employee centric, demonstrating care and concern for his team through his actions. He recognizes their talents and rewards them for their efforts. He pushes initiatives that support physical, mental and emotional health creating a
culture of excellence. As part of that mission he stresses the importance of making a difference in their local community. "Champions for Change'' program, was an opportunity for Brett and his staff to actively engage with local non-profit organizations, offering hands-on support. To Brett giving back creates a sense of purpose and fulfillment among employees while enhancing the clubs reputation and relationship with the community. Within the club they encourage employee engagement which shows their commitment to social responsibility. Through the “Champions for Change” program they have helped underprivileged kids with new backpacks and school supplies, they have cleaned beaches and assisted indigent mothers with diapers and formula for their newborn babies. Each time they embark on a new project the staff feels a deeper sense of belonging along with a sense of gratitude knowing that they made a difference in someones life. There are also intangible benefits such as attracting the best and brightest prospects who crave a sense of belonging at work more than just a paycheck. Unparalleled Luxury and Experiences The Club at Admirals Cove offers an exceptional array of amenities, making it a premier destination for an unparalleled lifestyle. With seven and a half miles of waterway granting access to the Atlantic Ocean, a stateof-the-art marina and yacht club boasting 72 deep water ocean access slips, and Provisions gourmet market, members can indulge in boating and waterfront living. The private boutique hotel provides 32 rooms and suites for a luxurious and comfortable stay.
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Sports enthusiasts can use the ten hartru tennis courts with hydro court technology, eight pickleball courts, and 45 holes of championship golf. The Golf Performance Center showcases cutting-edge technology, enabling members to enhance their game and experience virtual golf on any course worldwide. For relaxation and wellness, the newly designed and built 21,000 square ft. BlueWater Spa and Fitness Center offer a sanctuary of healing, pampering, and rejuvenation. Members can achieve total well-being with its Salt Suite, steam room, sauna, whirlpools, and relaxation areas. Dining at Admirals Cove is a culinary delight, with ten restaurant venues delivering an exceptional gastronomic experience. From Marina Cafe Sushi & Grille to 27 West, an Italian Steakhouse featuring homemade pasta dishes and prime dry-aged meats, the diverse options cater to every palate. Themed cuisines and craft cocktails are featured at Next, while Latitude presents sustainably sourced coastal delights paired with robust wines. The dedicated space of Hooked on Scoops satisfies dessert cravings with various frozen treats and vegan offerings. In addition to the world-class facilities, Admirals Cove places great importance on fostering community among its 1800 members and their families. Through various social and cultural events, the club provides opportunities for members to connect, engage, and create lasting memories. Keys to Long-Standing Success Admirals Cove's enduring success can be attributed to a combination of factors, all centered around innovation, exceptional service, and a deep understanding of its members' needs. The club's ability to provide a comprehensive lifestyle community that caters to diverse interests, from
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golf and racquets to overall physical and mental wellness, has been key. With a commitment to meeting and exceeding member expectations, Admirals Cove has become an extension of its members' homes, offering something for everyone. The club's dedicated team plays a crucial role in its success. Continuously striving to elevate member events and experiences, the staff consistently delivers the "wow factor" that turns moments into cherished memories. By staying abreast of trends and incorporating them into its offerings, Admirals Cove ensures that it remains relevant and continues to delight its members. A prime example of this commitment is the annual Street Fair, which transforms a traditional kid's carnival into a unique, all-ages event. With over 30 food stations, delectable desserts, live entertainment, street jugglers, and even a junkanoo band, the Street Fair attracts more than 2,000 people and has become a highly anticipated event for members. Family and Balance Each day, Brett finds motivation in his beautiful wife, Casey, and their daughter, Zoey. Balancing work and family life is his priority, as he believes a successful family life contributes to his overall success. Casey's support and shared pride in their daughter, who is on the verge of graduating from college, fuel his drive and determination. Advice for Future Club Leaders When asked about advice for future club leaders, Brett emphasizes the importance of continuous education and broadening one's understanding of all departments within the club. He encourages aspiring leaders to
surround themselves with the best and learn from their expertise while ensuring fair compensation for their team members. Great leaders understand the value of empathy and compassion.They show genuine care and concern for their teams, to understand their individual needs and aspirations, and to support them in achieving their goals As Brett points out leading a team takes strong communication skills, emotional intelligence and a can do attitude. Brett encourages tomorrow's leaders to adopt a mindset of continuous learning. He advises them to seek out opportunities for personal and professional growth, whether through formal education, training programs, or through mentors. As he likes to say learning should be a lifelong journey, so you can evolve to the needs of your industry. Lastly, never stop innovating. Embrace a mindset of continuous improvement and seek out new ways to enhance member experiences, by thinking creatively, challenging the status quo, and taking calculated risks to drive the club's success.
Throughout his professional journey, Brett Morris has achieved remarkable milestones and garnered recognition for his outstanding contributions to the hospitality industry.
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STORIES TOLD WITH A NEW PERSPECTIVE! If conveyed in an engaging manner, good stories can develop into great ones. At The Enterprise World, we are on a pursuit to give voice to some of the untold success stories from the world of business. Our proficient team has the knack for identifying successful stories and transforming them into compelling stories through our professional and artistic touch. This, combined with our proven industry experience, make our magazines compelling and insightful. In these business stories, we cover clients across various sectors such as technology, consulting, finance, manufacturing, healthcare, etc. These include inspiring success stories of companies as well as business leaders from these verticals. From North & South America, Europe, and Middle-east to Africa and APAC, we serve clients across the globe. These clients include startups, small and medium-sized businesses (SMBs), as well as large conglomerates. We focus on building positive and long-term relationships with our clients. To align with the client's vision and mission, we give a human touch to every story we publish. Our team prioritizes the promotion of services and products of clients through our readerfriendly platform. Our experience in storytelling helps us connect with the featured leaders/companies, helping them achieve steady organic growth without having to invest too much time or money. We also keep in mind our avid readers. Through these neatly-depicted business success stories, we aim to inspire the younger generation to pursue entrepreneurship and business as a lucrative career option. Moreover, through our exclusive section 'The Enterprise Diary', we provide readers with the much-necessary market insights and trends from the business world. Keep reading our magazine to get inspired and stay up-to-date with everything business!
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Case Study www.theenterpriseworld.com | 43
As PepsiCo has taken Lay’s under its wings, the potato chips brand has succeeded in dominating the chips market since 1940. 83 years and counting, the brand is loved by all ages of the population globally. As years went by, Lay’s stood with its head held high in the list of the best potato chips ever. In settings like friends’ get-togethers, or house parties, these days, a packet of chips opens up without any doubts. A favorite snack of all, it is the most common chips brand that exists globally. Its crunchy sound due to the big size, is the main highlight which gives the consumers a feel of having chips. The taste is so tempting, that you cannot have just one. It stands by their slogan which is “Betcha Can’t Eat Just One”. Try it for yourself! Named after the surname of founder Herman Lay, the brand’s main agenda is to be available globally at every nook and corner. With 200 flavors in total, the distribution of the same is implemented regionwise. Flavors from barbeque chips to lemon-flavored chips to cream and onion ones, the diverse options have been curated after a deep and considerable amount of constant research. Good taste with quality was the main agenda when it conducted the research and surveys. Lay’s has a legacy of onboard global celebrity figures as its brand ambassadors.
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Case Study How it became the best potato chips brand: Do Us a Flavor Campaign: PepsiCo launched this campaign in July 2012 at Times Square by establishing a temporary store and merchandising its 22 Lay’s Chips flavors. The idea was a huge hit on Facebook. They created a Facebook Page that allowed people to share their proposals for the new flavor they’ve thought of. PepsiCo partnered with Facebook to replace the “Like” button with the “I’d Eat That” button for some time. Celeb endorsements & event sponsorships: From Alia Bhatt, Ranbir Kapoor, Juhi Chawla, Parineeti Chopra, Ronaldo, and Wasim Akram all of them have endorsed Lay’s potato chips some time or the other. Controversy faced: The famous controversy of the brand where the brand sued a number of Indian farmers, claiming they had
grown a potato variety FC5 which only Lay’s had a patent to cultivate. Later it so happened, that the Indian Law doesn’t grant any Intellectual Protection Rights to seeds of plants. Resulting in the case was dismissed by the Indian Supreme Court when a number of supporters came in favor of the Indian farmers. A number of social activists, especially women came forward to support the farmers. In response, PepsiCo filed a revocation of the patent against the farmers and the women who were in support of the farmers. The Delhi High Court did not feel the need to address the accusations of public interest violation by PepsiCo. Later, PepsiCo removed all the lawsuits against the farmers and encouraged a peaceful environment. Impulsive ad campaigns : Lay’s Gourmet: Lay’s amalgamated with the Bollywood actor, Saif Ali Khan, to endorse the royal segment Lay’s Gourmet. A perfect celeb to select for a new segment. As
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everyone knows Saif Ali Khan is the royal heir of the Pataudi castle. Lay’s has mindfully onboarded him into their TVC. The brand claims that it started a gourmet segment to introduce its slow-cooked, elegant, and rich crunched bite. So no better choice other than on-boarding the Nawab of Bollywood, isn’t it? To depict the regalness and the rich heritage of both the Pataudi Nawab and their own flavor of their gourmet segment, Lay’s formulated an ad keeping in mind a similar regard.
Passport to Flavor: In this campaign, Lay’s offered four delicious new flavors to customers with a chance to win some travel-related prizes or trips to exotic destinations. Flavors introduced were Brazilian, Chinese, Greek, and Indian. In the respective regions, these flavors were a hit and widely accepted by people. Customers were invited to try these flavors and given opportunities to win a chance to visit these countries. It naturally brings the world together and guides us to explore the flavors that are specific to a single continent or a country, others get a chance to experience the taste of diverse flavors. Taste of America: In anticipation of targeting millennials, Lay’s Potato Chips started 8 new flavors. As to creating excitement and curiosity, the potato chips brand targeted the youth who visit food festivals often. Introducing these flavors as a limited-edition segment, they also used “Fear Of Missing Out” (FOMO) as a shield. The youth are always on the lookout for something new and like to explore the same. They were also allowed to share the images of the product on their own social media handles while tagging Lay’s chips.
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Case Study
Happiness is Simple: This ad campaign of Lay’s meant spreading smiles and happiness. The company requested its customers to send photos of themselves holding the packet such that it depicts the customer as smiling. The smiling image was already imprinted on the packet itself. A charming initiative by Lay’s to engage the customers, as the brand decided to share these photos via a photo montage on the website. A simple message is that the brand spreads happiness as it is consumed when the environment is happy and cheerful.
SNACKY COMPETITOR’S WAITING IN LINE: Dorito’s: Among the competitors of Lay’s Chips, Dorito’s is a tortilla chip brand by PepsiCo. As the brand is always finding opportunities for spreading happiness, it established a manufacturing unit in the “happiest place on earth”, Disneyland. A ready-to-eat food item, it always tops the preferences of the audience, after Lay’s. It has created a craze amongst the general public, as it is the first choice of people.
Pringles: This one is an American chip brand, which was sold in over 140 countries, owned by Kellogg’s. Founded in 1967, it was marketed by the famous Procter & Gamble (P&G) in the United States but was later sold to Kellogg’s in around 2012. The brand also faced the situation of customers complaining of air in the packet, head-on. The brand explained the need to do so at their end, to maintain the quality and the crunch of the chips.
Nestle:
Kellogg's:
Nestle has a wide range of products, from, coffee, tea, baby food, and dairy products, and much more. The brand operates in 194 countries with factory setups numbering up to 450. It employs 3,39,000 people for smooth functioning. Operation management is also a huge win-win for the brand. The most famous product Maggi has topped the charts of the quickest recipe. With its wide variety of other products, Nestle is the most loved competitor of the Lay’s potato chips brand.
Kellogg’s is again, similar to Nestle, a multipleproducts company, based in the United States. Recognized as the world’s largest cereal company, the brand has crossed more than $ 15 billion worth of sales. It is considered the world’s second-largest manufacturer of savory snacks, cookies, and crackers. As cereal is the most loved breakfast in the United States, the brand is the largest producer of the same and still remains at the top of the list, while being a competitor for Lay’s potato chips too.
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Lay’s Logo:
Meaning:
The logo of Lay’s Chips represents energy, power, and passion. It instigates and generates a feeling of temptation and hunger. It is a psychological trick played by many brands in the food and beverage industry. Also, the packaging of Lay’s potato chips is colorful, with one color for each flavor. The brand has redesigned its logo several times before in order to attract prospects and existing audiences. In the logo, the name of the founder Herman Lay remains as it is, due to the popularity of the brand. The gradient yellow-orange circle symbolizes the sun and potato.
The brightness of the logo represents a happy life, a productive life, and stability as the logo has undergone a lot of small changes, without changing the main theme. All this represents a crisp, well-made, and appetizing snack. In front of the yellow circle is the red banner with a white inscription, which draws most of the attention. The use of the rich colors and the emblem made as a whole form the logo in totality. Who made the logo? A firm called Landor Associates created the logo first for Frito Lay, it was made by one of the staff members. The yellow ball and a red ribbon began to be used in 1997, the first time the logo was used. Frito Lay had a similar logo at that time which was refined and a bit modified for Lay’s. So, it is safe to say that the logo was made by Landor associates.
LAY’S STATS TO LOOK FOR: Annual Turnover:
1.2 Billion USD
Annual Revenue:
800 Million USD
Sold in a total number of Countries:
200
Brand Value:
$8.6 Billion
Number of Employees:
60,000
Market Cap:
$222.8 Billion
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Case Study CONCLUSION: Lay’s is a globally popular brand that is on the conscience of people when they have to gather together. It is the trendsetter in the potato chips category. As in today’s times it is the original snack and will always be. A lot of new brands started coming up after it made its entry into the market. As it is looked up as an unhealthy snack item, the company introduced a new gourmet segment, wherein its chips are baked not fried, which makes it healthier to consume. A few incidences like boycotting the snack have happened in yesteryears, so it has become alert on that front. Being the brand that serves chips in multiple countries, it continues to innovate and carries on its research.
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6
REASONS
Why Expats Need Mail Services www.theenterpriseworld.com | 53
T
here are several challenges that expats face in their line of work. Since they may have to move from one location to another over a period, changing their mailing address can be a major source of worry.
Thankfully, with the expert services of the right mail forwarding services, issues such as this can be removed from worry list. The benefits that mail forwarding services offer people has made it easy for expats who have relocated elsewhere to keep one mailing address and not have issues receiving their mails. This article will look at what exactly mail forwarding services are and how expatriates can benefit from these services. We will also look at some of the different mail forwarding services that you can expect. 1. Expat Mail Services: What They Are and Why You Need Them To put it in the simplest of terms, this is a service that allows an expatriate, or any other individual for that matter, enjoy email forwarding services. That is, regardless of the individual's location at any time, their mails can be received and forwarded to them at their current location. This means that the expat does not need to change their mailing address every time they move to a new location in the course of their job. They retain the same mailing address where all their mails are sent and from their forwarded to any address as per their standing request. This of course offers a lot of convenience to the already complicated lifestyle of the expat. You can only imagine how difficult it must be to move from country to country, constantly adjusting to new ways of doing things.
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2. The Importance of Mail Forwarding Services for Expatriates These service providers are essential for expatriates. Some of the reasons for this take include the following: 1. Easy Set-Up
3. The Paperless Advantage The services of a mail forwarding service will come in handy if you have a problem dealing with loads of paper. Your preference for getting a digital copy of whatever is sent to you can be respected by the company. Your document would simply be scanned to you wherever you are. This means that you do not have to deal with large paper piles.
It is possible to sort out mail forwarding services without these companies. However, it is a long and strenuous process. You would be required to make several visits to the post office, fill out and submit a change-of-address form, carry out identity verification, work with a confirmation number, and a few other things.
There are several advantages to this. For example, there is more security considering how you are not dealing with hardcopy. So, you do not have to worry about losing documents or not finding them when needed.
You could just save yourself all the trouble by working with a mailforwarding company. The ease that they offer is second to none as you will be doing a lot less while still enjoying all the benefits. This saves you time at the very least.
By the way, the relationship between going paperless and employee efficiency was explained in a Harvard Business Review study. The study addressed how going paperless has a positive effect on people. You can read this study for more information on this subject.
2. No Compromise on Privacy
The services of these companies are therefore worth it. This is considering how they can help you go paperless.
Some people who relocate abroad and still need to deal with mail forwarding services in their home country entrust this responsibility to family or friends. There could be problems with this arrangement. One of the problems is compromising your privacy at the very least. This is because the people you have entrusted will have first-hand access to the information in your mail. Furthermore, this could be a problem if they cannot be entirely trusted or are careless. So, security may not be guaranteed. You would not have this worry with this kind of company. As experts, they would respect your privacy while carrying out their tasks.
4. Easy Access to Mails These companies understand the importance of information technology. Many of these service providers have incorporated it. One of the ways this has been done is by making it easy to access information. Firstly, access to your mail does not have to be via hardcopy as mentioned earlier. In addition to this, some of these companies have apps that allow easy digital access. For others, it could be a website that allows you to keep track. 5. Address Change not a Requirement Conventionally, a change of address is supposed to mean that your mail address also changes. So, relocating to a different
country is supposed to mean major changes to your address. The challenge with changing your address is that all your customers and everyone who reaches you need to be aware.
would still need virtual mail because that is how you would get your mailbox (PMB) number and address. You can keep track using devices like your PC, smartphone, or tablet.
This does not have to be the case, thanks to these service providers. You can maintain your former address even after moving. These service providers will receive your mail and have it sent to your current location.
Also, whatever is sent can be gotten from several couriers with this option. Some of these couriers include FedEx, UPS, DHL, and USPS.
6. Multiple Users
This option is best for people with businesses in this country that need or want to relocate abroad. This is either on a temporary or permanent basis. It ensures that your professional reputation and credibility are not adversely affected by your relocation.
You do not have to be the only one using your account. Your spouse or employees can make the most of it as well. They would only need a username and password to control and view whatever is sent to them. In light of recent development, this works very well for people who work remotely. 3. Get a US Mail Abroad There are a few services that offer US mailing address to non-US residents. These services will usually offer a state residency along with all the benefits that a resident of the state will enjoy. All of these you can enjoy without being physically resident in the state.
3. Virtual Office
You would get an address needed for business purposes and can even do as much as open a bank account with it. Overall, your business correspondence can remain intact with a virtual office. 4. International Business Mail This is best suited for people who run a business in this country but are permanently residing abroad. Even those with businesses in this country and that reside temporarily abroad can
equally make the most of it. Confidentiality is one of the major highlights of this option. For example, your business or home's location can be kept a secret. This is because the issued street address is not real. This allows users to avoid any mail they do not want. There are additional features that can be engaged with this option. For example, specific instructions can be added to each mail before sending them out. Conclusion It is also worth knowing that some of these companies offer other related services that can be helpful. For example, some mail-forwarding companies in South Dakota help expatriates get residency. You can visit https://www.dakotapost.net/ for more information about this. There is so much that expatriates stand to gain working with mail forwarding services. This is especially for those with businesses set up before relocating. They need to make the most of these companies.
Regarding mail forwarding services, some services that expatriates can make good use of include: 1. Virtual Mailbox This allows them to get a physical address for mailing purposes. This address can be used for either personal or business correspondence. This option allows you to access whatever is sent to you via your email address or your cloud account. 2. Digital Mail It has a lot of similarities with the option discussed above. In fact, you
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REVIEW Ÿ Establishment Year: 2017 Ÿ Founder: Zeb Evans and Alex Yurkowski Ÿ Headquartered: San Diego, California No. of Employees: 1000+ Ÿ Website: https://clickup.com/
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