Authentic Brands Supplement — July 2026

A GLOBAL COMMERCE PLATFORM AT THE INTERSECTION OF CULTURE, ENTERTAINMENT AND TECHNOLOGY

WHO WE ARE

AUTHENTIC BRANDS GROUP IS A LEADING SPORTS, MEDIA, ENTERTAINMENT AND LIFESTYLE PLATFORM.

As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.

A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with more than 1,700 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide.

BRANDS

A diversified portfolio across sports, media, entertainment and lifestyle creates opportunities for partners to engage consumers across categories, audiences and cultural moments.

$36B+

GLOBAL ANNUAL RETAIL SALES

50+ PARTNER NETWORK

COUNTRIES 150+ +

Authentic’s brands drive significant consumer demand worldwide, giving partners access to proven IP with established market relevance and commercial scale.

Our global network of best-in-class licensing and operating partners helps bring brands to life across products, channels and regions with local expertise.

Authentic’s global footprint enables partners to scale while tailoring brand strategies to the needs of local markets and consumers.

31K+ +

STORES & SHOP-IN-SHOPS

1,700 + 500K++

POINTS OF SALE

A broad physical retail presence connects our brands with consumers in high-impact environments that support discovery, engagement and conversion.

From department stores and specialty retailers to digital marketplaces and wholesale channels, Authentic’s distribution network enables access across the consumer journey.

980M+ +

SOCIAL MEDIA FOLLOWERS

ANNUAL WEB VISITORS 1B+

Our brands reach highly engaged global communities, creating powerful opportunities for storytelling, product launches, collaborations and cultural relevance.

A strong digital ecosystem supports consumer discovery, brand engagement and commerce, helping partners connect with audiences at scale.

LOCAL INSIGHT, GLOBAL SCALE

BY LIM MI-KYOUNG | SVP, HEAD OF AUSTRALIA & NEW

Australia and New Zealand represent one of the most dynamic and influential markets in the world for sports, lifestyle and consumer brands. Across the region, consumers are engaging with brands in new ways. Purchasing decisions are no longer driven by just product quality, but also authenticity, heritage and storytelling. Brands that successfully connect culture and commerce are the ones that create lasting relevance.

This environment creates significant potential for Authentic and our partners. Our portfolio spans some of the most recognizable names in sports, media, entertainment and lifestyle. Through partnerships with leading operators, we continue to expand our presence, deepen consumer engagement and unlock new opportunities across categories and channels.

What makes Authentic’s approach unique is our ability to combine global scale with local expertise. Our partners understand the nuances of their markets, the evolving needs of

“At Authentic, we think global and act local. Culture drives commerce, and our brands grow when they are brought to life by partners who understand the consumers, communities and trends shaping each market. That is the power of our model across Australia, New Zealand and broader APAC.”

— Jamie Salter, Founder and Executive Chairman

ZEALAND

consumers and the retail landscape in ways that drive growth. Together, we are able to preserve the heritage that makes these brands iconic while ensuring they remain relevant for today’s audiences.

We’re also seeing licensing evolve. No longer confined to traditional product categories, licensing has become a strategic growth engine that enables brands to reach consumers through new experiences, collaborations, content and distribution channels. As consumer behavior continues to shift, the ability to create connected ecosystems around brands has never been more important.

As we look ahead, we remain focused on strengthening partnerships, expanding the reach of our portfolio and creating new pathways for growth across Australia and New Zealand. Authentic is uniquely positioned to build on the momentum we see today and bring even more of our brands to consumers throughout the region.

REGIONAL PERSPECTIVES

BY WESLEY CHU | PRESIDENT, APAC

WESLEY CHU President, APAC

Asia Pacific is not a single market, but a collection of distinct economies, cultures and consumer behaviors that together represent one of the most important growth frontiers for global brands.

For Authentic, APAC is a growth engine because of that diversity. From Greater China, Korea and Japan to Southeast Asia, Australia and New Zealand, our focus remains on creating long-term value while preserving the integrity of the brands we steward.

Our investment in the region reflects that ambition. Last year, we opened our APAC headquarters in

Shanghai, establishing a dedicated hub that brings our teams closer to our partners, consumers and opportunities. Alongside our presence in key markets including Japan, Korea, Singapore and Melbourne, the Shanghai office strengthens our ability to support partners on the ground and accelerate execution across key markets.

Across APAC, our partner network is central to our strategy. Having the right partner for the right brand in the right market is critical to unlocking growth. From NewRee Sports, our core operating partner for Reebok across Mainland China, Hong Kong and Macau, to Boardriders Japan, Caprice Boardriders South Pacific, Itochu, Belle Group, Brooks Brothers Japan, ImagineX and Baozun, we work with best-inclass operators who understand their markets and have the scale, capabilities and market knowledge to accelerate our brands regionally.

As we continue investing in infrastructure, partnerships and new growth channels, we look forward to building on this momentum with our partners across APAC and creating new opportunities for our brands, consumers and communities throughout the region.

THE AUTHENTIC PLATFORM IN ACTION

Across Australia and New Zealand, Authentic’s partners are translating global brand equity into local growth through retail execution, cultural storytelling, product innovation and community-led campaigns.

SURF HERITAGE, REIMAGINED LOCALLY

AN INTERVIEW WITH PAUL CANNON, GROUP CEO, CAPRICE AUSTRALIA AND BOARDRIDERS SOUTH PACIFIC

What makes the Boardriders portfolio particularly wellpositioned to resonate with Australian and New Zealand consumers right now?

The Boardriders portfolio brings together some of the most iconic and culturally relevant brands in surf and action sports, including Quiksilver, Roxy, Billabong, RVCA, DC and Volcom. These brands have deep heritage in Australia and SEA and have helped shape the lifestyle and culture that continues to influence consumers globally. Consumers are increasingly seeking trusted brands with strong identities, and the Boardriders portfolio offers exactly that—brands with decades of credibility, global recognition and ongoing cultural influence across multiple generations.

Authentic’s platform spans licensing, storytelling, media and brand development globally. How does that broader ecosystem support your business locally?

One of the greatest advantages of being part of Authentic’s platform is access to a powerful global ecosystem that extends well beyond traditional brand management. Authentic brings together expertise across licensing, digital innovation, content creation, entertainment, partnerships and consumer engagement. That scale provides opportunities to accelerate growth, access new categories and collaborate with world-class partners while maintaining the unique DNA of each brand. Locally, it allows us to leverage global insights, best practices and brand-building capabilities while tailoring our approach and product development to the specific needs of Australian and SEA consumers. The combination of global resources and our local market expertise creates a strong foundation for sustainable long-term growth in our markets.

As a regional operating partner, where do you see the greatest opportunities for continued growth across the Boardriders portfolio in ANZ?

We see significant opportunities across retail, category expansion and consumer engagement.

Over the last 12 months, we have transitioned the business from a globally sourced company to locally designed and developed brands specific to customer needs in our markets, and there’s a huge opportunity to continue building deeper connections with consumers. From a retail perspective, we're focused on creating a more connected omnichannel experience that meets consumers wherever they choose to shop, whether that's in our stores, online or through marketplace and wholesale partners. In terms of category expansion, there is strong potential to grow beyond traditional surf and action sports segments into adjacent lifestyle categories that align naturally with the brands’ identities, including outdoor, travel, wellness and performanceinspired products. We also see significant opportunity to leverage the kids market and have strong plans to grow this market segment. Consumer engagement also remains equally important, and we see opportunities to deepen relationships through events, our athlete partnerships, community initiatives, creator collaborations and digital experiences that reinforce the cultural relevance of each brand and strengthen emotional connections with consumers. Most importantly, these brands have enduring emotional connections with consumers, and by staying true to their roots while continuing to evolve alongside the market, we believe the Boardriders portfolio is exceptionally well-positioned for sustained growth across Australia and SEA in the years ahead.

Through Roxy and Billabong, Caprice Australia is bringing Authentic’s action sports portfolio to life with locally rooted campaigns that connect heritage, community and culture.

new generation of

BILLABONG ADVENTURE DIVISION AUTUMN 2026 COLLECTION

bringing Authentic’s action sports portfolio to life with locally rooted

Purpose-built layers for every adventure. Billabong Adventure Division’s Autumn 2026 Collection is made for adventurers, travelers, surfers and outdoor enthusiasts moving through changing environments and conditions, spanning technical outerwear, fleece, shirts, pants, accessories and versatile layers. Shot across New Zealand’s North Island, the campaign

as

chase the unknown in true A/Div spirit: stay warm, stay dry and be ready for whatever the day brings.

FROM SPORT CULTURE TO COMMERCE

DAVID THOMAS

CEO of Brand Collective

AN INTERVIEW WITH

DAVID THOMAS, CEO OF BRAND COLLECTIVE

From your perspective, what distinguishes the ANZ market when it comes to sport and lifestyle consumer trends?

The thing that genuinely sets Australia and New Zealand apart from most global markets is that the lines between sport, fitness, outdoor living and lifestyle simply don't exist here in the way they do elsewhere. Our consumers move seamlessly across all of those worlds in a single day—they might train in the morning, work from home at midday and meet friends for dinner in the evening, and they want product that works across all of it without missing a beat. That's exactly why our role as official partner of both the NBL (Champion and Reebok) and WNBL (Reebok) means so much to us. Basketball is one of the fastest-growing sports in the country, and it sits right at that intersection of sport, streetwear and culture that Reebok has always had genuine permission to occupy. It's not a forced fit. That partnership gives us credibility on the court and relevance off it. The same thinking drives our ambassador approach. Jack Ginnivan for Reebok has been a brilliant example of what authentic local partnership looks like in practice. He's one of the most talked-about young players in the AFL, he has a personality and a style that cuts through, and when he wears Reebok off the field (and soon on it), it feels completely natural, not like a transaction. That's the standard we hold ourselves to locally. Our global platform gives us incredible assets and ambassadors, but the local partnerships are what make the brand feel like it genuinely belongs here.

How does working within the Authentic platform support Brand Collective’s approach to growing Reebok and Champion locally?

The Authentic model is genuinely powerful, and I don't say that lightly. What Authentic provides us with—the global partnerships, the ambassador relationships, the brand direction, the collaborative content—it all would be incredibly difficult to build independently at the scale and speed that matters. The way we think about it is this: Authentic gives us the global brand heat, and our job is to make sure that heat lands in a way that feels genuinely Australian and also right for New Zealand. We're not just localising campaigns; we're creating our own chapter of these brands' stories. Being able to draw on learnings from other markets, tap into global trend data and leverage the broader Authentic ecosystem accelerates our thinking and sharpens our execution. We don't have to reinvent the wheel. We get to take the best of what's working globally and make it our own. Angel Reese is a perfect example of exactly how that model works at its

best. She's a genuine global phenomenon, one of the most culturally compelling athletes on the planet right now and a powerful face for Reebok internationally. Through the Authentic platform, we were able to bring her to Australia and make her arrival feel like a real moment for the brand here, not just a flythrough. We built out a full local program around her visit—media events, retail partner activations, consumer experiences—and topped it off with a locally produced Vogue Australia editorial shoot that felt completely native to this market. The result was global star power with genuine local resonance. That's the Authentic platform working exactly as it should, and it's the kind of activation we simply couldn't have engineered on our own.

From a partnership perspective, what has made the relationship between Brand Collective and Authentic successful?

At its core, I think it comes down to trust, mutual respect and a genuine belief that both parties bring something essential to the table. Authentic is exceptional at what they do—global brand stewardship, international partnerships, long-term brand building at scale. And Brand Collective brings deep local market expertise, strong retail relationships, shared knowledge and operational execution excellence through our Centre of Excellence model and an on-theground understanding of what resonates in this part of the world. When those two things combine well, the output is significantly better than either could achieve alone. The thing I'm most proud of is that we've never treated this as a licensor-licensee transaction. It feels like a genuine partnership where we're both invested in the long-term health of Champion and Reebok, not just the next season's sell-through. That's the foundation that makes everything else possible.

Angel Reese

ANGEL REESE’S AUSTRALIA TOUR

Reebok amplified its presence in women’s basketball and culture with Angel Reese, who attended an exclusive event at Icebergs Dining Room and Bar, appeared on the cover of Vogue Australia and hosted a fan meet-and-greet at Foot Locker Pitt Street. The tour also marked the announcement of Reebok’s partnership with the Women’s National Basketball League.

NANO GYM 2.0

Launching this July, the Nano Gym 2.0 strengthens Reebok’s training category with a campaign featuring brand ambassador and Hawthorn AFL standout Jack Ginnivan.

REEBOK FLOAT PREMIER LAUNCH

Reebok re-entered performance running with Float Premier, an everyday runner informed by more than 6 million data points from The Athlete’s Foot MyFit 3D scanning system. Supported by an OOH campaign, 5-kilometer community run event and moonlight cinema screening, the launch exceeded its two-week sales target, selling 1,255 pairs and counting.

REEBOK X STREETX

Timed to one of the world’s biggest sporting moments, Reebok x StreetX blends sport heritage with street-led creativity through a high-energy collaboration built for cultural conversation.

REEBOK X REALISM

Launching in November, Reebok and emerging Australian label Realism will introduce elevated streetwear aesthetics to the brand’s sport heritage through a premium, Gen Z-focused collaboration.

CHAMPIONING LIFE

CHAMPION

CHAMPIONING LIFE

Champion Australia teamed up with Olympic swimming legend

CHAMPION SOUNDS

Champion Australia partnered with emerging Australian artists Friday, Drizz, Jade Kenji and Hinano Fujisaki for Champion Sounds, its winter 2026 brand campaign rooted in music, self-expression and youth culture. Launched in May, the campaign spotlights hero winter products including the Reverse Weave Hoodie and Champion Puffer Jacket through live performances and artist-led content, positioning Champion as a natural staple within Australia’s music and streetwear communities.

JUICY COUTURE TAKES THE DRIVER’S SEAT

HOW WHO-RAE AND SUPERCHEAP AUTO TURNED A CATEGORY EXTENSION INTO A TIKTOK-FUELED SELL-OUT

Juicy Couture always understood the power of self-expression. Through its partnership with Who-Rae and Supercheap Auto, the brand brought its signature spirit into an unexpected new space: automotive accessories.

The collection translated Juicy Couture’s playful, feminine codes into products designed for the car. For consumers, the launch offered a fresh way to bring the brand’s unmistakable attitude into everyday life, from the closet to the driver’s seat.

Developed by Who-Rae, a leading Australian specialist in automotive accessories, and launched in partnership with Supercheap Auto, a category leader in automotive aftermarket retail, the collaboration paired global brand equity with local market expertise. The result was a category extension that felt unexpected, culturally relevant and highly shareable.

Before paid activity had even begun, consumers discovered the collection organically and began posting about it on TikTok. What started as customer-led excitement quickly became a viral moment, with more than 100 videos posted, millions of views generated and the first posted video surpassing 2.7 million views. The buzz was 100% organic, driven by consumers reacting to the product in real time.

That online momentum translated quickly into retail demand. And just a week after launch, more than three quarters of all inventory had sold across Australia and New Zealand, driving full sell-out momentum. Development also began on the Mother’s Day 2026 range, building on the success of the launch with a new seasonal extension.

For Authentic, the success of Juicy Couture and Who-Rae with Supercheap Auto demonstrates how the right brand, partner and category can unlock new consumer engagement. It also shows the power of local market instinct: Who-Rae and Supercheap Auto understood how to bring Juicy Couture into a new retail environment without losing what makes the brand distinctive.

More than a product launch, the collaboration became a case study in modern licensing. It connected brand heritage with cultural timing, retail access with social discovery and product utility with emotional appeal. From viral buzz to rapid sell-through, Juicy Couture proved that when a brand enters an unexpected category in the right way, consumers are ready to come along for the ride.

TIMELINE

LAUNCH DAY (OCTOBER 23)

Sales started strong with 40% of stores stocked and selling through fast

VIRAL MOMENT

TikTok buzz exploded organically, driving online traffic before catalogue and paid ads launched

DEMAND EXCEEDS EXPECTATIONS (OCTOBER 27)

Strong demand prompted additional priority FOB units, with Mother’s Day 2026 range fasttracked as the next product drop

SELL-OUT MOMENTUM (OCTOBER 31)

76% of all inventory sold across Australia & New Zealand, creating a full sell-out moment

BRAND PORTFOLIO

Born in Britain in 1856, Hunter has a rich history of innovation and purposeful design, with a universal appeal that spans generations. It is renowned for its Original Wellington Boot, a timeless staple in pop culture and embraced by the British royal family, A-list celebrities and festival goers alike. Today, it continues to build on its heritage through cultural moments, including its “Wuthering Heights”-inspired collection and 170th anniversary collaborations, as well as debut new stores around the world that bring the brand’s all-weather style to life.

Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear, Reebok continues to introduce innovations that propel the industry forward and sits today at the intersection of active, lifestyle and sport. The brand is championed by globally recognized talent, including WNBA star Angel Reese and Grammy-winning artist Karol G, and serves as the official kit supplier for the Panama national football team.

As the iconic surf brand that pioneered generations of progression and innovation, Quiksilver has delivered the best of the best to surfers since it created the first-ever pair of technical boardshorts for the sport in 1969. Today, the brand continues to channel its spirit of performance and adventure from its partnership with the NorthStar SailGP Team to the snowboarding team film “SCORED.” With athletes competing across the Winter Games, Snow League Aspen and World Surf League Championship Tour, as well as the debut of its first fragrance collection, Quiksilver continues to expand its iconic surf-andsnow lifestyle into new categories and experiences.

The first action sports brand for women, Roxy defies the status quo with innate confidence and freedom, represented by women who are pioneers in their sport. The brand builds community through Roxy Snow Club, bringing immersive mountain getaways to premier ski destinations through après-ski moments and winter adventures. Roxy also taps into its ‘90s surf heritage through fashion and lifestyle collaborations, from the Y2Kinspired Roxy x Juicy Couture line to surfer-chic collections with Miaou and everyday apparel with Aéropostale.

Champion is an iconic sportswear brand with more than a century of athletic heritage and enduring cultural relevance. Known for its authentic American style and signature Reverse Weave, Champion continues to connect sport, lifestyle and selfexpression through strategic partnerships, global collaborations and expanded retail experiences. The brand’s partnership with Target delivers activewear and sporting goods, including a Team USA collection, while its new Manchester store strengthens Champion’s brick-and-mortar presence. Through Champions for Champion, the brand celebrates everyday champions alongside cultural voices including The Kid LAROI, Romeo Beckham and Winnie Harlow.

Founded on Australia’s Gold Coast in 1973, Billabong was built by surfers, for surfers. The brand remains deeply connected to the water through a roster of rising and established athletes who hone their craft on some of the world’s most iconic breaks, from Australia to Hawaii’s North Shore. Beyond competition, Billabong continues to nurture surf culture through surf schools, camps and community events, while supporting philanthropic efforts and honoring the legends who shaped the sport, including Andy Irons.

Prince is a global racquet sports and lifestyle brand that elevates the game on and off the court. Long trusted by elite players and accomplished professionals, the brand continues to advance performance through innovation, including the latest update to its flagship Tour tennis racquet franchise, introduced at RolandGarros for modern, aggressive play. Under Creative Director David Grutman, Prince is also expanding its cultural reach through lifestyle storytelling and collaborations with Les Deux, Sporty & Rich and Reigning Champ.

Element has long expanded the avenues of street culture and nature, launching with an eco-conscious and socially responsible spirit that helped push skateboarding forward. Today, the brand continues to connect skate progression with storytelling through projects such as the global skate film “Search” and a collaboration with “JoJo’s Bizarre Adventure: Stardust Crusaders.” With Element skateboarders competing on the world stage in Brazil and celebrating skate culture in Argentina, the brand remains committed to community, creativity and the enduring power of the skateboarding lifestyle.

A platform for diverse subcultures, RVCA is a design-driven lifestyle brand that balances the tension between sport and art. Through its Artist Network Program, the brand continues to champion creative voices, including recent collaborations with artists like Kaleb Ressler, while bringing surf and art together through Casa RVCA in Argentina. Its momentum also extends across entertainment and performance, from the Tijuana Panthers capsule to activations at NBA All-Star Weekend, as well as a renewed connection to Muhammad Ali’s fighting spirit through a co-branded collaboration.

Nautica’s story began in 1983 with a clear vision to create marineinspired pieces that allow the world to experience the joy of the water. Starting with only six outerwear staples, the brand is now a player in nearly three dozen categories and widely recognized for its Competition and White Sail collections. Its Sustainably Crafted pieces also showcase a longstanding commitment to social responsibility, anchored by its partnership with Oceana, the largest international advocacy organization focused solely on ocean conservation.

Since 1994, DC Shoes has been a disruptive force in skateboarding, fusing music, art and streetwear with performance innovation and rider-led credibility. The brand continues to bring skate culture to life around the world, from DC Concrete Lines in Argentina and DC Southern Strike Chile to street-level activations in Poland and Paraguay. With riders including Yukito Aoki landing on the podium at World Skate Kitakyushu, motocross momentum in Italy and digital expansion through Riders Republic, DC Shoes remains rooted in action sports while pushing its influence across gaming, street fashion and global youth culture.

Founded in 1981 in Los Angeles, GUESS made its mark with a first-of-its-kind slim-fitting, stonewashed jean. Its iconic blend of European sensibility and California casual reclaimed denim as fashion. The look became synonymous with the brand’s edgy, youthful identity, made instantly recognizable by the GUESS insignia. Today, the brand is experiencing a renaissance, reigniting nostalgia among longtime fans while attracting Gen Z consumers through secondhand discoveries, archival styles and fresh products.

Founded more than three decades ago, Ted Baker has grown into a distinctive British brand with a strong global presence across apparel, accessories, footwear, fragrance, home and lifestyle. Today, Ted’s world continues to expand across every consumer touchpoint, from the success of Ted Baker Sport and the arrival of a new softshell luggage collection to premium rugs, beds, headboards, home fragrance and gifting toiletries. The brand is also building momentum through premium eyewear, the debut of Ted by Ted Baker menswear at Macy’s in the U.S., the continued growth of Ted’s Grooming Room in the U.K. and an elevated womenswear destination at Selfridges.

Best known for its iconic velour tracksuits, Juicy Couture has grown from its Los Angeles roots into a beloved lifestyle brand for consumers across the globe. Its casual yet glamorous designs span apparel, footwear, accessories, jewelry, home and pets, while its signature scents continue to rank among the world’s top prestige fragrances. The brand remains a cultural force through one-of-a-kind collaborations as well as the reintroduction of its iconic Daydreamer handbag, a defining early-2000s silhouette reimagined for a new generation.

Nine West arrived on the streets of Manhattan in 1978, bringing designs from the runways to the masses. In 1995, it entered the Australian market with a brick-and-mortar outpost in Melbourne. Today, its accessible shoes, bags and jewelry set a new fashion standard for women, blending key trends and contemporary silhouettes with classic and wearable styles.

An icon of classic style, Sperry is a trailblazer in timeless footwear and modern casuals. Founded in 1935 by Paul Sperry, its expertise is 90 years in the making, and it continues to expand the horizons of sailing, striking a balance between sport performance and understated leisure style. Recognized for its Top-Sider, Sperry has since added sportswear, bags and accessories to its product offerings, while recent collaborations with MONSE, Aritzia, Abercrombie & Fitch, BEAMS PLUS and Mifland have brought the brand into new fashion-forward conversations.

Rockport was established in 1971 in a small New England coastal town of the same name. Founded by a father-and-son duo, the brand prioritizes comfort without compromising style. Beyond creating the world’s first lightweight rubber-soled casual shoe, Rockport’s everyday footwear extends to pieces enhanced by high-performance technology. The brand continues to bridge comfort, confidence and polish through AI-driven campaigns with basketball legend Julius “Dr. J” Erving, connecting his hardwood legacy with Rockport’s smart-casual designs.

Born in 1881, Van Heusen is a trusted brand that provides comfort and innovation to everyday essentials, positioning itself as a fullservice destination for casual staples. Its dress shirts have led it to become synonymous with the “power dressing” era, fervently appearing on the U.S. political scene and on business professionals across the country.

For more than 70 years, Sports Illustrated has shaped modern culture at the intersection of sports, lifestyle and entertainment. Built on award-winning storytelling across SI.com, social channels and its renowned print magazine, the brand has expanded into a global platform spanning international editions, live events, SI Tickets and premium fan experiences at its namesake stadium in New Jersey. It also creates headlinemaking moments through SI Swimsuit; stages major activations at the Super Bowl, Masters, Kentucky Derby and Formula One; and recently kicked off Beyond the Pitch, a four-city summer concert series amid the World Cup. As SI Resorts breaks ground in Tuscaloosa and SI Studios builds the brand’s presence across film, TV and podcasts, Sports Illustrated continues to connect athletes, teams, fans and culture far beyond the page.

David Beckham joined Authentic as a shareholder and strategic partner in 2022, when the platform entered an agreement to co-own and manage his brand. Widely regarded as one of the most successful athlete-turned-entrepreneurs, he received his knighthood in recognition of his services to sport and charity. He continues to build a global business that spans fashion, entertainment, media and consumer products, cementing his legacy on the Hollywood Walk of Fame to extending his commercial scale with BOSS, Lenovo, McDonald’s, SharkNinja and other global leaders. Through strategic endorsements and his integrated creative and production arm, Studio 99, Beckham remains a defining example of the modern Living Legend.

A year into its founding, Authentic acquired the estate of Marilyn Monroe in name, image and likeness, marking the creation of its Icons trifecta. In 2026, the world celebrates her centennial anniversary, honoring a legacy that continues to shape pop culture, fashion and entertainment. Her influence lives on through global collaborations and cultural experiences, while new initiatives ensure her impact extends far beyond the silver screen for generations to come.

A decade ago, Shaquille O’Neal helped establish Authentic’s Living Legends pillar as a strategic partner and shareholder. Throughout his epic two-decade-long NBA career, O’Neal redefined the dominant “big man” role, and today his brand continues to resonate across sport, entertainment, business and culture worldwide. Known for his unmatched personality and global appeal, Shaq’s platform spans major endorsements, collaborations, live events, gaming, music as DJ Diesel and his role as President of Basketball at Reebok. He also continues to build new businesses and experiences, from Big Chicken to “DUNKMAN,” his professional dunking league created to reimagine one of basketball’s most electrifying skills for a new generation of fans.

Elvis Presley remains one of the most influential entertainers in history. His music, style and cultural impact continue to resonate with audiences around the world through brand partnerships, immersive exhibitions, live experiences and the enduring legacy of Graceland. New projects, including “EPiC: Elvis Presley in Concert” by Baz Luhrmann, spotlight rare and never-before-seen performances to introduce The King of Rock ‘n’ Roll to new audiences while celebrating the timeless appeal that made him a global icon.

Kevin Hart is a global entertainer and business mogul. His expansive career includes blockbuster films, global tours, streaming platforms, fitness partnerships and category-defining businesses that reflect his creative and commercial range. As a strategic partner and shareholder of Authentic, Hart plays an active role in growing the business, supported by an audience of 292 million social media followers worldwide, and expands his namesake brand across consumer products, state-of-the-art digital platforms, collaborations and live experiences.

Fondly known as The Greatest Of All Time, Muhammad Ali was a three-time world heavyweight boxing champion who became one of the most influential athletes and cultural figures of the 20th century. Beyond the ring, he stood for civil rights, humanitarianism and social change, inspiring generations through his courage and conviction. Today, he is commemorated through The Muhammad Ali Center, initiatives such as the inaugural Day of Compassion and new storytelling projects, including "The Greatest," an upcoming television series developed in partnership with his estate.