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an unofficial and slightly rambling guide
Welcome to Athens, Georgia. For the next four or so years, you will become familiar with its roads, its landscapes, and maybe, if you are lucky, its people. Visiting your children at college can easily become a frenzied whirlwind if you let it. Our challenge to you is to know more than the well-worn path taken to Sanford Stadium on a crisp autumn afternoon. Sure, there is certainly nothing like the thrill of being shoulder to shoulder with 92,000 drunk, obnoxious, Georgia fans. However, when the barking has subsided and no one is left standing between the hedges, you will long for a familiar face, a warm welcome, and a cozy place to retreat to.
That is where we come in. As parents of out-of-state college children, we know what it is like to need recommendations for a doctor, hair salon, mechanic, and more. We have cultivated long-lasting friendships with the locals in Oxford, Mississippi and Tuscaloosa, Alabama, and have realized that we want to be that familiar face to you. I have lived within a 25-mile radius of Athens my entire life. My business partner, Erin, is a Georgia girl herself. Born and raised a little closer to Atlanta, she spent 14 years in Richmond, Virginia, after college, but came back home to Athens 6 years ago.
In the fall of 2021, we opened The Avenue, and since then, we ' ve had the joy of meeting many parents. We’ve shared our personal phone numbers with anxious mothers, assuring them we’re here to lend our support. We’ve spent time on the phone, helping friends and family members who are 12 hours away and need a little comfort. With some, we’ve celebrated successes, while with others, we’ve shared tears, trying to make sense of life’s challenges. We have made friends from New York to Texas, greeting them with hugs and taking a moment to catch up, just like true friends do.
We would love to invite you to The Avenue when you are in town so that we can introduce ourselves and be one of those familiar faces in an unfamiliar town. Until then, let us share with you some of our favorite places not to be missed during your time in Athens. We cannot possibly cover everything here so if we miss something you are looking for, please, reach out to us. We will gladly help to find the information you need or at the very least, put you in touch with someone who can.
Brandy Martin and Erin Gilmer are interior designers and the owners of The Avenue They are UGA alum, class of 2000

now, let’s get to the good stuff
ATH BNB | The Rushmore
Hotel Indigo
Rivet House
Springhill Suites
The Athenian
The Bell Hotel
Carriage House
The Moore Center Med Spa
House of Lore Med Spa
Ritual Day Spa
Haven + Mane
Tribe Hair Co
Wild Moon Studio
Tan Athens
Classic City Glow
BREAKFAST
Another Broken Egg
Big City Bread Cafe
First Watch
Mama’s Boy
COFFEE
1000 Faces
Caribou Coffee
Foxtail Coffee Co.
Jittery Joes
SWEETS
Alumni Cookie Dough
Cafe Racer
Condor Chocolates
Cecilia’s Cake Shop
Bee’s Knees Bakery
The Avenue
Christopher Mobley
Dukes Clothier
Dick Ferguson’s
Heery’s Clothes Closet
Onward Reserve
Beem Light Studio
Classic City Cycling
M3 Yoga
SCLPT Studio Pilates
McKenzie Bone Artistry
Rachel Carter Beauty
Frenchies Modern Nail
357 Nail Spa
Sugar Polish Nail Bar
Five Points Nutrition
West Broad Nutrition
LUNCH
Athens Cooks
Fully Loaded Pizza
La Parrilla, Beechwood
Marti’s At Midday
Maepole
Pauley’s Crêpe Bar
South Kitchen + Bar
Taqueria Del Sol
The Place
The Taco Stand
Trappeze Pub
Ted’s Most Best
BREWERIES
Creature Comforts
Terrapin Brewery
Rent 30609
BulldogDrycleaning
CrawfordLaundry+Drycleaning [BOTHofferpickup+dropoff]
Kathy’sProfessionalAlterations [insideHeery’s]
Precision Tune [Ask for Ace]
SUPPER
Chuck’s Fish
Depalma’s Italian Cafe
Five & Ten
Hilltop Grille
George’s Lowcountry Table
Last Resort Grill
Marker 7 Coastal Grill
Osteria Olia
Porterhouse Grill
Seabear Oyster Bar
The Expat
The National
The Pine
ZZ & Simone’s
Transfit shop the avenue 1737 South Lumpkin Street, Suite A Athens, Georgia

The Avenue's interior designers have been making waves with their stunning dorm room designs, from Ole Miss to the University of Alabama to the University of Georgia If you want to give your student a dorm room that stands out and feels like home, now is the time to book your consultation as spots are quickly filling up.
Brandy and Erin, the talented designers behind The Avenue, are excited to work with you to create something absolutely special for your student. They have handpicked a selection of suites for you to choose from, each carefully curated to ensure a seamless transition from dorm living to future homes For those looking for a truly unique touch, The Avenue also offers the option of a completely custom design tailored to your preferences and needs. Don't miss this opportunity to elevate your student's living space and make their college experience even more memorable.
University of Georgia Brumby dorm room featuring custom scalloped panel window treatments, velvet LauraParkPillows,storageottoman,foldoutsetteeand drumlighting.
Moving your child into college can be a significant milestone filled with mixed emotions for both parents and students alike. Brandy and Erin, parents to college-aged children, recognize the challenges and emotions involved in setting up a dorm room. Their mission is to alleviate some of the stress that comes with this transition, giving parents more time to spend with their children during this important time.
Creating a vibrant and welcoming dorm room can help transform it into a comforting and personalized space for your child as they embark on this new chapter in their lives. A welldecorated and functional dorm not only provides a cozy home away from home for your child but also offers parents peace of mind, knowing they have helped create a nurturing environment where their children can thrive and make lasting memories.
By focusing on making the dorm room setup process fresh, fun, and organized, parents can support their children in adjusting to college life while also fostering a sense of independence and self-expression. This thoughtful approach not only enhances the living space but also strengthens the bond between parents and their college-bound children during this significant transition.
If you're looking to transform your child's dorm room into a stylish and functional space, The Avenue's professional design services are the perfect solution. By reaching out to The Avenue, you can kickstart the process by scheduling your initial consultation to discuss your design aspirations and preferences.
You can easily contact The Avenue through various channels such as phone, email, or by completing an interest form via the provided link. Don't hesitate to take the first step towards creating the dorm of your child's dreams by connecting with The Avenue today
University of Alabama dorm room featuring Laura Park beddingandaccentpillowlayeredwithacustompillowsham againstanupholsteredheadboard.Customwindowtreatments arealastdecadenttouchtothisdormroom.



available at avenue. THE
BOOK YOUR DESIGN CONSULTATION [IMMEDIATELY]
Meet with your designers, Erin Gilmer and Brandy Martin. Discuss vision, needs, expectations, and style.
SECURE YOUR SPOT [NOW]

p s we do boys rooms too!
Make initial design deposit and confirm scope of work.
BEGIN THE DESIGN PROCESS
Your design team will begin creating a custom design for the space. Pulling together fabrics, furnishings, flooring, bedding, lighting, storage, and organization solutions to bring your vision to life.
ON-SITE MEASURING WITH DESIGN TEAM [MAY]
Depending on the space and availability, your design team will visit your future dorm room, sorority house, or offcampus home to take detailed measurements.
DESIGN PRESENTATION
A digital design plan will be presented to you either online or in person. At this time, final selections will be made in order to move forward with your design plan
ORDERS PLACED
All items are ordered, received, checked, and stored until move-in. All bedding and linens are professionally laundered and pressed prior to installation.
SCHEDULE INSTALLATION
Clients who chose the full service design package will be contacted once the installation is complete for a big reveal with their students.
Clients who choose to install the space themselves will be given a pickup time prior to move-in.












































Ourstylishstoragecabinetsare perfectforneatlytuckingawaya minifridgewhileservingasa bedsidetable. Inside,youwill find4additionalshelvestohelp youorganizeallthethings.
Eachmeasuring40"WX48"HX 24"D
Morecolorandstyleoptionsare available,shownonthefollowing pages

Custom-builthutchesarealso availabletoorder.










Customize your Headboard selecttheshape selectthesize selectthefabricfromour extensivelibrary


camel back









































available exclusively at The Avenue




















































At The Avenue, we love creating custom, durable, liveable spaces for college guys, from dorms to off campus living









































spring move out summer storage fall move in | |
Our professional moving service will pick up the items you want stored when and where you need us We carefully load your items onto our moving trucks for transportation to our storage facility.

Your items will be catalogued and stored for the summer in our secure and professionally managed, climate-controlledfacility.
This service from The Avenue allows you to use our shipping address for purchases We will receive, inspect, inventory, and add items to your storage space
Yourmoveinwillbescheduledinthefall Atthistime all items stored over the summer will be delivered to you
Celebrating both happy bid days and who girls are becoming as confident young women along the way.

y y 9 g source of casual advice has now blossomed into a full-time business, assisting hundreds of girls across the nation She has been featured in Southern Living, The Wall Street Journal, College Fashionista, and on Fox News
We have been following Leighton's journey for the past four years She embodies the qualities that mothers seek in a mentor for their daughters We felt it was essential to bring her to Athens This spring, we had the privilege of introducing her to our clients and friends at a Mother x Daughter Sorority Recruitment Prep event The intimate setting allowed both the girls and their moms to learn from the very best We wholeheartedly recommend Leighton to anyone preparing for recruitment She imparts skills that the girls will carry with them beyond college, into future job interviews and beyond



We are busy planning The Avenue’s next event with Leighton in the Spring of 2027!

...FromtheRecruitmentReadywebsite...
“WehavehelpedhundredsofgirlsCELEBRATEa happybidday,andthatbringsmeSOMUCHJOY!”
“MyheartbehindRecruitmentReadyisthatgirls wouldgrowinconfidencealongtheway Tome,it’s abouta“VERYHAPPYbidday”andaboutwhothey arebecomingasayoungwomanalongtheway” Resumes,Recommendations(RIFS),personalstyling, partyetiquette,socialmedia,confidencebuilding it’sa lot!RecruitmentReadytakesthestressoutofthe processbysettingyouupforsuccess
“RecruitmentReady”isdesignedasanencouragement& guidancetogirlsandmamasinthisnew,excitingseason Wedonotandcannotguaranteeabidoracceptanceintoany organizationorsorority


LET THE AVENUE DESIGN THE DORM OF YOUR DREAMS WE HAVE 3 OPTIONS AVAILABLE TO CHOOSE FROM FULL-SERVICE INTERIOR DESIGN, VIRTUAL DORM DESIGN AND OUR FINISHING TOUCHES DESIGN SERVICE WE CATER OUR SERVICES TO YOUR NEEDS OUR INITIAL, ONE HOUR CONSULTATION IS $150 AND CAN BE BOOKED ONLINE OR BY CALLING THE SHOP










BOOK YOUR DESIGN CONSULATION WITH THE AVENUE TODAY LIMITED SPOTS AVAILABLE. DEADLINE TO ORDER CUSTOM ITEMS IS QUICKLY APPROACHING.


WWW.THEAVENUEATHENS.COM
The Avenue Athens
May 1
July 15
July 16 - August 8
July 31
August 9
August 10
August 11-12
August 13-14
August 15
August 16

Registration Opens
Registration Closes PNMs Watch Chapter Videos
PNM Videos Due
PNM Move In PNM Orientation
Round 2
Round 3
Preference Round BID DAY











SimplifyingtheRecruitmentProcesswithTheAvenueRushTeam
Weunderstandhowhecticandfast-pacedrecruitmentcanbe,andweareproudtobethefirsttointroduce RecruitmentHappiesforthePNMsatUGA Tohelpstreamlinetheprocess,theAvenueRushTeamhascurated severalresourcesjustforyou FromourRushPrepPacktoourHappiesandBidDayBaskets,weaimtomakegiftgivingenjoyableandexcitingforyouandyourfavoritegirls!
RecruitmentWeekHighlights
Wekickoffrecruitmentweekduringmove-inwithPNMWELCOMEDAYandourRushPrepPack Thesetotes, usefulthroughouttheweek,arefilledwithessentialitemsthatPNMsmayneedduringrecruitment
DORMDAY:Includesfunitemstopersonalizetheirnewdormroom
DAWGDAY:FeaturesallthingsBulldog,fromgamedayjewelryandclearpursestotailgatingsuppliesand decorativeart
ENCOURAGEMENTDAY:Awonderfulopportunitytosendjournals,devotionals,oranythingthatwill bringasmileandremindthemthey’renearingthefinishline
SPADAY:Offerssoothingcomfortssuchasgeleyepatchesandsatinpillowcases
JEWELRYDAY:AspecialtimetogiftherwithapieceofjewelrytowearduringPreference
Five Points
TREATDAY:Adelightfulchancetosendtastysnackstocelebratetheconclusionofrecruitment
1737A South Lumpkin Street Athens, Georgia 30606
Youcansenda"Happy"eachdayorchoosespecificdaystogift.Youcaneitherletuscuratethecontentsofyour Happyorvisitustoselectitemspersonally WhiletherearenofixedpricesforHappies,weprovidesuggested averagesbasedonpreviousyears Pleasenotethereisan$8deliveryfeeforeachHappy MeettheOwners
BrandyandErin,bothUGAAlumniandproudowners,areeagertoconnectwitheachofyouandassistyour PNMinsettlinginatTheUniversityofGeorgia Asparentsofout-of-statecollegestudents,theyunderstandthe needformorepersonalizedservice




PNM Move In 0Sunday 8 09 26
DAY
Orientation 0Monday 8 10 26
Rush Prep Packs [Starts at $150] happy date event Round 2a Round 2b Round 3a Round 3b Prefrence Round Tuesday 08 11 26 Wednesday 08.12.26 Thursday 08.13.26 Friday 08 14 26 Saturday 08 15 26 BID DAY Sunday 08.16.26
Art, Frames, Pillows, Trays, Books, Diffusers [Average $100]
DAWG DAY
Pajamas, Clear Purses, Beaded Straps, Buttons, Cups, Jewelry [Average $150]
ENCOURAGEMENT DAY
Journals, Devotionals, Note Pads + Pens, Jewelry, Jewelry Cases [Average $75]
SPA DAY
Gel Eye Patches, Face Masks, Spongelle, Lotions, Silk Pillow Case [Average $100]
JEWELRY DAY
Necklaces, Bracelets, Earrings, Rings, Charms [Average $150]
TREAT DAY
Cookies, Candy, Chocolate, Cheese Straws [Average $50]
BEST DAY
no deliveries
You can order a Happy online or by calling The Avenue We will gladly help walk you through the process. You are also invited to visit the shop where you can hand select your Happies.
SUNDAY 08.09.2

move in day

Jersey Me Tote Prep Pack$125




Mate Bow Bags Prep Pack $175 Available in Jelly or Canvas





















































































WEDNESDAY 08 12 26
DAY 2 OF 2
































THU DAY round three












































FRIDAY 08.14.26
DAY 2 OF 2









round three



















SATURDAY 08.15.26


















THIS IS THE DAY TO SEND WHATEVER YOU WOULD LIKE TO CELEBRATE THE END OF RECRUITMENT






















available at THE avenue.







A Bid Day Basket is a gift package filled with sorority-themed merchandise, such as clothing, pillows, accessories, stickers, and buttons, sent to new members once they have accepted a bid!
The Avenue specializes in personalized Bid Day gifts, offering a thoughtfully curated selection of timeless Greek items along with the latest trending pieces Our commitment to providing the perfect, unique gift for your student is our top priority, and we aim to meet your needs efficiently and professionally. For your convenience, we present two options for Bid Day:
This is the easiest choice! Our pre-selected collection features the most popular Bid Day gift items, crafted with years of experience. Simply select a package from our Bid Day Gift Menu (see the following pages), and we will take care of everything else! You can add items to your basket, but please note that substitutions are not permitted
If you prefer to choose specific items, consider opting for an AVE Custom gift We suggest contacting us for our “white glove service” to help you select your items A minimum order of $150 in product is required for this option
We are thrilled to collaborate with you to ensure your PNM has the BEST rush experience at UGA and cannot wait to meet you all!
We will receive new member lists for each sorority on Bid Day and begin putting your orders together. If your PNM decides not to accept her bid, please let us know immediately, as the list will not show this. Bid Day Baskets will be delivered directly to the girls’ new Sorority Houses starting the Monday after Bid Day Please note that Bid Day Baskets are filled in the order they are received, so be sure to order early! We ship anywhere Our Bid Day baskets have popped up on campuses for girls at Georgia Tech, Georgia Southern, Georgia College, Clemson, Florida, Alabama, Auburn, Samford, Ole Miss, SMU, TCU, Texas, Kentucky, Ohio State, and more
IMPORTANT: We cannot stress enough the significance of ordering early AVE Pre-Selected Baskets often sell out quickly In the unlikely event that an item you were interested in becomes unavailable, you can be confident that we offer a wide range of alternatives to help you create a basket that you will be proud to give Additionally, we will restock promptly and can send extra items as they become available, should you wish


The Avenu reserves the right to substitute items if necessary due to inventory constraints Gift Cards can be included with any purchased gift









































































































SISTERHOOD SISTERHOOD SISTERHOOD

























Each item in the matching set includes sorority emblems and colors

x
Scalloped Acrylic Tray with interchangeable inserts avenue.




















































































































you can also create a custom basket




Feel free to call the shop or visit us in person, and we will assist you in choosing each item for your basket. There are many more amazing products available beyond those featured in our pre-selected baskets.






WHEN DO I ORDER?
The sooner the better Our pre-selected baskets sell out every year
CAN I CREATE A CUSTOM BASKET?
Absolutely! Contact the shop and we will help you
HOW DO I KNOW WHAT SORORITY TO ORDER?
We receive the sorority bid list from the University of Georgia Panhellenic office on bid day and add the sorority info to your order
HOW WILL SHE RECEIVE THE GIFT?
We deliver all bid day packages to the sorority houses.
When will my student receive her "Happy"?
"Happies" go out daily during recruitment based on your chosen day(s) The Avenue staff delivers the Happies to the dorms
How will my student know she will be receiving a "Happy"?
Your student will receive a text message the day of letting her know she has a gift and the location where she can pick up her "Happy"
What if my student cannot pick up her gift a certain day?
We will re-deliver the next day Students are also welcome to pick up at the shop We just ask that they let us know
When will I be charged for "Happy" gifts? Happy gifts will be charged as they are prepared.
When should I order?
The sooner the better Our most popular items sell out quickly We will continue taking orders throughout recruitment.
When will my student receive her basket?
We will start delivering on Monday after Bid Day and finish within the next couple of days Bid Day Baskets will be delivered to the sorority houses We deliver all orders to the house at one time This cuts down on the confusion when other baskets are trickling in. We have delivered this way for several years We will text the girls that they have a gift waiting at the house Once the gifts have been delivered, we are not responsible for lost or stolen items
What if my student needs to exchange a Bid Day Gift Item? If she receives an item that she would like to exchange, she may do so during our exchange period (08 17 2026 - 08 31 2026) Greek items may only be exchanged for other Greek items
What if my student drops or chooses not to accept her bid? Call us immediately We will send a non-sorority gift
CONTINUED DELIVERY
The Avenue will continue to accept and deliver Happy & Bid Day Basket orders even after recruitment is over It is never too late to celebrate the girls you love
avenue. THE

The Avenue is excited to be the exclusive location in Athens for Sorority Mahjong There are beautifully crafted tiles, mats, and shufflers to choose from Each item is sold individually Order yours today
MAHJONGMAT


TILE SET
MAHJONGMAT


SHUFFLERS



MAHJONGMAT

TILE SET









SHUFFLERS

















We've made renting super easy at our retail space located inside The Avenue, an upscale boutique in Five Points Feel free to stop by and explore our distinctive collection in person and try on any pieces that catch your eye This location also serves as a convenient pickup and drop-off point for all rentals




























Available Exclusively at The Avenue in Athens

















Let us help you get prepared for recruitment. We are available for at home or in store styling appointments. We wish you the best of luck!





BRANDS
27 Miles
4CCCCEES
A.L.C.
Agolde
Alexis
Allen Schwartz
Andia Fora
Apiece Apart
Black Orchid
Blank NYC
Brodie Cashmere
by TiMo
Clea
Dukes
Essentiel Antwerp
857


Floe

Gary Bigeni
Gilner Farrar
Go Silk
Hinson Wu
INK shoes
IRO
Isabel Marant
Karina Grimaldi
Kasia
katharine kidd
Koch
La Fuori
La Prestic Ouiston
Lamarque
Lana Wilkinson

Le Superbe
Love Shack Fancy
Love Token
Loyd Ford
Maria Cher
Paloma Barcelo
Palomitas
Patrizia Bonfanti
Primabase

Monoplaza
Mos The Label
Mou
Natalie Busby
Nation
NOAM
Nonchalant Label
Omika
One Grey Day
overlover
p448
LOCATED

Ramy Brook
Raquel Allegra
Rhode
S Carter Designs
Saint Art
Scarlett Poppies
SFIZIO
SHUG!
Skemo
Skin
SPRWMN
Sundays
Sundress
The Femm
The Great Third Form
tricia
Ulla Johnson
unreal fur
V De Vinster
Victor Glemaud
Virtue
Walter Baker
WISPR
Xirena
Yigal Azrouel
Young Fabulous & Broke
Zero Degrees Celsius

































ORDER CUSTOM GAME DAY TABLE TOPPERS FROM THEAVENUE FOR TAILGATE SEASON















































