On the street
A-FRAME FOLDING SIGNS
Promote your business with The Appalachian! Our A-frame folding signs are strategically placed in premium, high-traffic campus locations, ensuring maximum visibility to students, faculty, and visitors. It’s an effective and eye-catching way to connect with the App State community! Only for oncampus clients, unless otherwise discussed.
$100/month per A-frame OR $280/month for all 5 A-frame +$280 for printing costs (10 posters)
STREET TEAMS
Boost your reach with The Appalachian street teams! Our energetic students station themselves in high-traffic campus areas, distributing flyers and connecting directly with students and the community. It’s a personal and effective way to share your message and make a lasting impression!
$215 per event - 200 items max + $20 each for additional 50 items ** production costs of distributed items not included
Only for on-campus clients unless otherwise discussed.
2025-26
Social Media
Promoted tweets/posts must begin with #AD: to signify sponsored content. All tweets must be less than 280 characters. All Facebook posts must be less than 75 words. Images optional, but should be at least 72 dpi RGB. Links may be included. Ad places and content must be reserved and submitted no later than 5 p.m. the Friday before the run week.
X/Twitter: 1600 x 900 px, max of 280 characters
Facebook: 1920 x 1080 px (or can reuse image from Twitter or Instagram), max of 75 words
Instagram: 1080 x 1080 px, max of 75 words, plus hashtags if desired
Need a custom ad? Let us design it for just $125!
X/TWITTER
10,100 + followers
8,100 + likes & followers
11,700 + followers
Sponsored Social Media Posts
Premium Package: $130 Up to $10 in savings!
Includes 1 post on Instagram, Facebook, and X/Twitter + 1 enhancement
Base post: $45
Enhancements (in addition to the post):
GIF: +$5
Carousel: +$5
Video: +$10
Story: +$10/day
Giveaway: +$10 up to 5 days after the initial post
2025-26
Sponsorships and Announcements
These ad spots are reserved for helped wanted job ads, events and other announcements, roommate and housing rental ads, items for sale, shout-outs, legal notices, missing and found items, etc.
Preconditions
Ads will be about business card size (roughly 3.5” x 2”) and the orientation of the ad (horizontal or vertical) will be determined by our page designer. Ads will be text-only, but can also include a business logo in full color. The maximum word count for ads is 50 words.
(actual size)
Entertainment Sponsorship
Sponsor the crossword or Sudoku puzzles in print. This is a great way to get your business, department or organization’s name in front of readers in our popular puzzles section. (Sudoku/crossword)
Print: $60/month
Design Services
Don’t settle for ordinary when you can have extraordinary! Contact us today to discuss your next newspaper advertising campaign and let's make your brand the talk of the town.
Bring your brand to life with captivating newspaper (print & online) advertisements designed by our expert team. We specialize in creating eyecatching layouts, compelling visuals, and persuasive copy that resonate with your audience. Whether you’re promoting a special event, launching a new product or boosting brand awareness, we have the creativity and expertise to make your message stand out in every edition. All rights reserved.
Restrictions apply. Additional fees may be charged depending on the level of involvement.
Need a custom ad? Let us design it for just $125!
SUMMER YOUR WAVE
2025-26
Support Student Journalism
Do you want to show your support for The Appalachian and our student journalists, but you don’t necessarily need traditional advertising? We can work with you on that!
Your support helps drive our mission to serve our fellow students, faculty, staff, alumni and parents, as well as serving the citizens of Boone and the greater High Country area.
We also serve regional residents and tourists across four North Carolina and Tennessee counties who rely on us for news, entertainment and commentary. The Appalachian is entirely student run and has been serving the campus and community since 1934.
We have a variety of options available to oncampus departments and individuals, as well as local businesses and organizations.
For as low as $25 per month, you can champion the mission of The Appalachian and the work of our students, and have your name or department name included in our list of supporters (to appear on our website). You can opt to pay monthly, semesterly or annually, and we accept a variety of payment methods. We’re always open to discuss other ideas you might have for ways you can help celebrate The Appalachian during the academic year!
Please donate here:
Terms & Conditions
The Appalachian will not accept ads that are libelous; promote academic dishonesty; violate federal, state or local laws; or encourage discrimination against any individual or group on the basis of race, sex, sexual orientation, age, color, creed, religion, national origin or disability. We reserve the right to edit or reject any ad copy, photos, graphics or entire ads. Clients wishing to promote age-restricted business must follow guidelines set by federal and state laws. Refer to your service agreement for other terms and conditions not listed here.
This document is intended for use during the 2025-2026 academic and fiscal year. Rates and availability are subject to change.
Special Offers
We love to work with our variety of local, regional, and national clients! If you are a 501(c)(3) nonprofit or campus department/organization, we offer special discounts just for you. Even if you are not a nonprofit or campus department/ organization, you can still save on your advertising package. Talk to your sales representative to see how much you can save today! Individuals or firms who have joined the Boone Area Chamber of Commerce within the last 60 days have a special offer. See your new member packet for more information.
All rights reserved.